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Leveraging Thought Leadership | William Arruda | 303
Today's guest is William Arruda, a personal branding pioneer, speaker, and coach. William is the author of Digital You and Career Distinction and creator of 360 Reach a web-based personal branding survey that has helped more than 1.8 million people!
William tells us how in 2001 he went from a comfortable job at IBM to having no income for 18 months after reading Tom Peter's The Brand Called You. The hard 18 months helped him develop this thought leadership and methodology that he uses to this day!
Peter and William discuss the importance of constructing methodologies and frameworks that can…
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