Latest / Glovisor Podcast / Ep. 41: The NLP Sales Secret That Increases Sales - Scott Maly
Transcript
- 0:00Speaker 1: What if mastering communication could triple your performance in just days.
- 0:06Speaker 1: Welcome to glow Visor podcast, where we explore business growth,
- 0:10Speaker 1: communication and personal development through real conversations with people that
- 0:14Speaker 1: make an impact. Our guest has trained thousands in advanced
- 0:18Speaker 1: communication and NOP and high performance coaching. His work has
- 0:22Speaker 1: helped organizations generate hundreds of millions in revenue, win world
- 0:27Speaker 1: class customer service awards, and elevate entire teams into peak
- 0:32Speaker 1: performance mode. Low Visor welcomes Scott Malley.
- 0:37Speaker 2: Hey Joe, thanks for having me. Excited to be here today.
- 0:40Speaker 1: Pleasure looking forward to the conversation. So Scott, tell us
- 0:43Speaker 1: what is it that you do.
- 0:46Speaker 2: I work with teams, individuals and teams to help them
- 0:49Speaker 2: grow their business, grow their sales specifically and customer service
- 0:52Speaker 2: scores it well, but really use whatever the most cutting
- 0:55Speaker 2: edge tools that are out there to really help them
- 0:58Speaker 2: take their sales and business at the next level. Got
- 1:01Speaker 2: an absolute passion for it that I've really honed over
- 1:03Speaker 2: the course of the last thirty years or so.
- 1:05Speaker 1: Wow, so this has been into making for thirty years.
- 1:09Speaker 1: How exactly do you deliver this process and you help
- 1:14Speaker 1: these businesses get to that level?
- 1:17Speaker 2: Yeah? Absolutely, you know I was really kind of introduced
- 1:19Speaker 2: to it. Like I said, about thirty years or so ago,
- 1:21Speaker 2: I read the book Unlimited Power by Tony Robbins and
- 1:26Speaker 2: just completely changed my perspective on communication. I was just
- 1:31Speaker 2: out of school and really in my first sales role
- 1:33Speaker 2: at the time and was just looking for some additional
- 1:36Speaker 2: way of approaching communication. Read that book Unlimited Power, and
- 1:40Speaker 2: it just really changed the way I saw communication and
- 1:45Speaker 2: saw sales. Not only enabled media improved my sales, but
- 1:48Speaker 2: it also helped me step into leadership roles once, which
- 1:51Speaker 2: came as a result of the results that I was generating.
- 1:54Speaker 2: So I got promoted at a very young age into
- 1:57Speaker 2: different leadership management roles as well. Eventually was promoted to
- 2:02Speaker 2: vice president of sales and Client Services and then vice
- 2:05Speaker 2: president Operations. So I saw all these tools working not
- 2:09Speaker 2: only from a sales perspective, as it's helping teach these
- 2:13Speaker 2: tools to people who were at that time, especially much
- 2:15Speaker 2: much older than I was, and just saw the effectiveness
- 2:19Speaker 2: of it, but also saw as a leader as well
- 2:22Speaker 2: in communicating your vision and where you're trying to go
- 2:26Speaker 2: and still remaining humble as well. Here was looking, like
- 2:29Speaker 2: I said, for a great set of repeatable tools, and
- 2:31Speaker 2: that's when I stumbled on, really stumbled on NLP at
- 2:34Speaker 2: the time, and it's been a great set of tools since.
- 2:37Speaker 1: Great, So can you get us all on the same page.
- 2:39Speaker 1: What is NLP?
- 2:41Speaker 2: Yeah, I DONLP simply stands for neuro linguistic programming, so
- 2:45Speaker 2: it's simply then the language of your brain. So it's
- 2:47Speaker 2: how our brains work, and it's proven to work over
- 2:50Speaker 2: the years. And like I said, Tony Robbins, Myron Golden
- 2:53Speaker 2: uses it. Jordan Belfort us that there's just a lot
- 2:57Speaker 2: of great people out there, super sale professionals and business
- 3:02Speaker 2: growth experts who have found it to be extremely powerful
- 3:05Speaker 2: over the years. And myself, like I said, whether I'm
- 3:07Speaker 2: working with you know, since then, have worked with customer
- 3:11Speaker 2: service teams to help them completely transform their customer service
- 3:15Speaker 2: scores and turn them into literally sales machines as a
- 3:18Speaker 2: result of the skills of learned. So this stuff works
- 3:21Speaker 2: for the newest new customer service person or the most
- 3:24Speaker 2: advanced SaaS salesperson who has tons and tons of experience,
- 3:28Speaker 2: or even you know, a realtor who is looking for
- 3:31Speaker 2: additional skills in the way they communicate. So it's just
- 3:34Speaker 2: it's super super powerful. So is the person.
- 3:38Speaker 1: Learning NLP as something that they should do within themselves,
- 3:43Speaker 1: or is NLPs a process which allows you to change,
- 3:47Speaker 1: let's say, the script of a salesperson when they're making
- 3:50Speaker 1: those calls.
- 3:51Speaker 2: There's a few different approaches to it because there is
- 3:53Speaker 2: kind of the internal approach. You've got to make sure
- 3:55Speaker 2: that you're internally in a white state of certainty before
- 3:58Speaker 2: you start speaking to any perspective clients at all, and
- 4:02Speaker 2: before you do any type outreach. So you do want
- 4:04Speaker 2: to make sure that you've got that internal communication right.
- 4:07Speaker 2: So you know, they say think positive, well, and ALP
- 4:09Speaker 2: shows you how specifical they think positive. How do you
- 4:12Speaker 2: create those internal images so that as challenges come up,
- 4:16Speaker 2: variable to create the future that you want, And so
- 4:20Speaker 2: helping with that internal communication is key, but then it
- 4:23Speaker 2: also helps with the external communication as well. There to
- 4:26Speaker 2: make sure you're communicating in the most powerful way possible.
- 4:29Speaker 1: Now for yourself and your team, what is it that
- 4:32Speaker 1: you do. Do you work with the sales organization to
- 4:35Speaker 1: flip those scripts or to refine them if you will.
- 4:38Speaker 2: Yeah, you know, it really depends. It's that part of
- 4:41Speaker 2: it's really kind of highly customized. You know, I really
- 4:44Speaker 2: just try and go in there and see, Okay, where
- 4:45Speaker 2: are the sales challenges at and how do I blow
- 4:48Speaker 2: those challenges out of the water. So a lot of
- 4:50Speaker 2: times it has to do with the team's belief in themselves,
- 4:53Speaker 2: you know that a lot of times is kind of
- 4:54Speaker 2: the core thing that I help them with. And then
- 4:57Speaker 2: it is then looking at their sales strategy as well.
- 4:59Speaker 2: You know, but you know, as they say, success is
- 5:01Speaker 2: eighty percent mental, twenty percent strategy. So I firmly believe that.
- 5:05Speaker 2: So really alflling them get in the right mental state
- 5:08Speaker 2: every day. NLP is a great core set of tools
- 5:11Speaker 2: for that, but then also making sure that they have
- 5:13Speaker 2: the actual skill set the right scripts, as you said,
- 5:16Speaker 2: to be able to present a powerful, powerful one.
- 5:19Speaker 1: You're saying that that's the commonality that most times is
- 5:22Speaker 1: just the way people are thinking, and you need to
- 5:25Speaker 1: make that shift first before you start working on the
- 5:28Speaker 1: script side.
- 5:29Speaker 2: Yeah. Absolutely, yep. It all starts internally first with the
- 5:32Speaker 2: way we communicate internally before we can communicate effectively external And.
- 5:37Speaker 1: How long does that take? Once you come into a
- 5:39Speaker 1: business and you have a sales team and you recognize,
- 5:42Speaker 1: as you said, the eighty percent of the mental side
- 5:45Speaker 1: of it and how you have to operate that within
- 5:48Speaker 1: How long does that shift take?
- 5:50Speaker 2: Yeah, it really depends on the team, but typically within
- 5:54Speaker 2: a week I'm able to turn things around and start
- 5:56Speaker 2: making an impact right away. You know, I can start assessing, Okay,
- 6:00Speaker 2: you know, who are the top players on the team,
- 6:02Speaker 2: and how do we duplicate what are they doing correctly?
- 6:05Speaker 2: And NLP teaches a great course at the tools also
- 6:08Speaker 2: called modeling, which involves okay, how do you identify the
- 6:11Speaker 2: values of the top performers and in still that, then
- 6:14Speaker 2: in the people who are struggling, and typically there's certain
- 6:17Speaker 2: things that the top performance are doing, there's a certain
- 6:20Speaker 2: mindset that they're struggling with, and just really helping them
- 6:23Speaker 2: with that, but really kind of at the COREBET is
- 6:25Speaker 2: really their internal belief in themselves and what they're offering
- 6:29Speaker 2: and that it has value. You know. So a lot
- 6:31Speaker 2: of times, especially in sales roles, they're dealing with a
- 6:34Speaker 2: lot of rejection and so it's very very easy for
- 6:37Speaker 2: people to internalize it and start to beat themselves up
- 6:41Speaker 2: and kind of start that downward spiral. So as a
- 6:44Speaker 2: manager or a leader, being able to go in there
- 6:47Speaker 2: and spare them and start to turn that around is
- 6:50Speaker 2: really key foundation wherever they're at in our sales journey. Now.
- 6:54Speaker 1: LP has been around for some time, but I don't
- 6:57Speaker 1: think that it has been embraced as much as been
- 7:00Speaker 1: embraced in the recent years. When you approach these teams,
- 7:06Speaker 1: have you found that there's some resistance because they don't
- 7:09Speaker 1: understand NLP, they don't believe in an LP, or they
- 7:11Speaker 1: think that NLP is something way out there.
- 7:14Speaker 2: Yeah, No, it can be an issue with some people, Joe,
- 7:18Speaker 2: I find out most people now have heard about it somewhat,
- 7:21Speaker 2: you know. I as long as I can get the
- 7:23Speaker 2: leaders on board. Typically that's where I start with an organization,
- 7:26Speaker 2: making sure the leaders are on board, whoever that is,
- 7:29Speaker 2: and kind of what the sales process is going to be,
- 7:31Speaker 2: and if the leaders are behind the sales process and
- 7:34Speaker 2: the technology, the NLP technology that I'm going to be training.
- 7:38Speaker 2: I found that that's a great way to get everyone
- 7:40Speaker 2: else on board as well.
- 7:41Speaker 1: There's a great strategy. Another thing is, I know you
- 7:44Speaker 1: have an app that you've been working on. Can you
- 7:47Speaker 1: tell us a little bit more about that?
- 7:49Speaker 2: Yeah? Absolutely so. A couple of years ago I got
- 7:52Speaker 2: certified as a sale apartment as a AI coach business coach,
- 7:57Speaker 2: and wanted to try and figure out, Okay, how do
- 7:59Speaker 2: I take because I'm not an AI expert, right, there's
- 8:02Speaker 2: plenty of experts out there, But how do I take
- 8:04Speaker 2: what I learned in that sales coach training, which was beneficial.
- 8:07Speaker 2: I was about forty hours of training and turned to
- 8:10Speaker 2: find some type of sales tool tool that combines the
- 8:13Speaker 2: best of NLP with sales this newest sales technology like
- 8:18Speaker 2: at GPT type of tool, but specifically for sale. So
- 8:22Speaker 2: I met a woman by the name of Nadia. Nadia
- 8:25Speaker 2: is based in the London area and she's just an
- 8:28Speaker 2: absolute genius with these types of technologies. So where and
- 8:31Speaker 2: I started talking and we talked about partnering together and
- 8:34Speaker 2: creating sales sheets, and it was just a fantastic partnership
- 8:39Speaker 2: and just we were just she knew exactly what I
- 8:42Speaker 2: was thinking and just created the perfect tool around it
- 8:46Speaker 2: as well. Here So because I was trying to think
- 8:49Speaker 2: of something like that would really help even the newest person,
- 8:52Speaker 2: because so many times, you know, I thought, especially as
- 8:54Speaker 2: we were testing these tools, my gosh, I wish I
- 8:57Speaker 2: had these tools thirty years ago when I was first
- 9:00Speaker 2: starting out in sales. It wouldn't meet the process so
- 9:02Speaker 2: much faster to have access to these types of tools
- 9:05Speaker 2: and would have saved me a lot of time and
- 9:07Speaker 2: money and frustration and everything else. So these tools are
- 9:11Speaker 2: out there, and so I'm excited to be partnered with
- 9:14Speaker 2: Nadia and offer Sales Genius in addition to other stuff
- 9:18Speaker 2: that we do.
- 9:19Speaker 1: So who are you targeting when you're selling the app?
- 9:22Speaker 1: Is this for management? Is this for the team itself?
- 9:26Speaker 2: Yeah? Really anyone who's wanting to improve their sales performance.
- 9:30Speaker 2: So we do work with a lot of entrepreneurs because
- 9:33Speaker 2: they are in sales. They don't many don't realize it,
- 9:37Speaker 2: but sales is a key role, especially when they're first
- 9:39Speaker 2: starting a business and they don't realize that they're in
- 9:42Speaker 2: a sales role. So just so having a tool like
- 9:47Speaker 2: that that anyone can afford, no matter where they're at now,
- 9:49Speaker 2: where they're at in their business journey. And also I
- 9:52Speaker 2: would say independent sales professionals, so realtors, starting real estate brokerage,
- 9:57Speaker 2: anyone like that as well. So anyone kind of independent
- 10:00Speaker 2: sales will as well would benefit from it. But really,
- 10:03Speaker 2: anyone who wants to improve their communication and sales skills
- 10:07Speaker 2: and sales abilities. Managers as well definitely would benefit from it.
- 10:11Speaker 2: But I would really say probably the biggest beneficiaries are
- 10:16Speaker 2: specifically any individual person who wants to improve their ability
- 10:20Speaker 2: to persuade an influence in an ethical way.
- 10:23Speaker 1: If one of our listeners wanted to work with you today,
- 10:26Speaker 1: can you explain to us what the process would look like.
- 10:30Speaker 2: Yeah? Absolutely, So, you know, I try and be highly
- 10:33Speaker 2: customized because everyone's different where they're at, you know, when
- 10:35Speaker 2: they're sales knowledge and experience, So I really try and
- 10:38Speaker 2: identify where they're at, and you know, do they want
- 10:41Speaker 2: or need one on one on one first of all?
- 10:44Speaker 2: You know, I'm happy to help people like that. Do
- 10:47Speaker 2: they want more kind of a group setting. Some people
- 10:49Speaker 2: do benefit from group coaching as well. And then we
- 10:53Speaker 2: have these other tools as well as sales genius tools
- 10:56Speaker 2: as well, and kind of a you know, it's a
- 10:59Speaker 2: great start way to get people associated with the work
- 11:02Speaker 2: that we do as well. But really, yeah, it's really
- 11:08Speaker 2: like I said, I try and highly customize it, but
- 11:10Speaker 2: kind of three core things that I try and do.
- 11:12Speaker 2: And you know, if they've already got an organization, so
- 11:15Speaker 2: if they've got a sales team, already. I'm happy to
- 11:17Speaker 2: go in and assess the sales team for them and
- 11:20Speaker 2: give them some ideas to improve things, you know, and
- 11:22Speaker 2: come up with some ways to improve their sales performance
- 11:26Speaker 2: or if they've got a customer service team that they
- 11:29Speaker 2: want to improve. You know, I We're able to help
- 11:32Speaker 2: a fortune five hundred company get JD Powers seven years
- 11:35Speaker 2: in a row as a result of the training we've provided,
- 11:37Speaker 2: which is extremely rare, and break sales records on top
- 11:41Speaker 2: of it from a sales perspective through upstartling. So we
- 11:45Speaker 2: know this stuff works and it's ethical as well. So
- 11:49Speaker 2: but really, any type of challenge, revenue challenge, customer server challenge,
- 11:53Speaker 2: people challenge, I love to help and just see how
- 11:56Speaker 2: it can be a benefit.
- 11:57Speaker 1: Would you be able to share with us a success story?
- 12:00Speaker 2: Absolutely so, you know, I'll share with someone recently here
- 12:03Speaker 2: just work with women by the name of Susan. I
- 12:06Speaker 2: met her through a networking group of the mutual networking group.
- 12:09Speaker 2: But she's been in marketing, you know, forty plus years
- 12:14Speaker 2: and struggle with sales, you know, and came to me
- 12:17Speaker 2: and says, Scott, you know, I unfortunately, you know, my
- 12:20Speaker 2: mind kind of goes blank sometimes from a sales perspective.
- 12:23Speaker 2: She said, are you able to handhold me through that process?
- 12:26Speaker 2: Can we work together? So I worked with her and
- 12:29Speaker 2: she did a fantastic job, great partnership. This was just
- 12:33Speaker 2: recently she put a great unsolicited testimonial and testimonial pardon
- 12:39Speaker 2: me on both LinkedIn as well as a lineup. So now,
- 12:43Speaker 2: so anyone of any experience, you know, it's like I said,
- 12:46Speaker 2: someone like Susan who's a professional but just struggle with
- 12:48Speaker 2: sales skills. It's just so I love helping or someone
- 12:52Speaker 2: who's just starting out in sales or starting their career
- 12:55Speaker 2: out and just need someone to hand hold them through
- 12:57Speaker 2: that process. And I love helping folks.
- 13:00Speaker 1: You know what's interesting is because you mentioned sales, and
- 13:02Speaker 1: earlier you had alluded that pretty much everyone's in sales.
- 13:05Speaker 1: It doesn't really matter which industry you're in, what you're doing.
- 13:08Speaker 1: Even if you have a job, you're in sales. You're
- 13:11Speaker 1: selling yourself every single day, and NLP can help within
- 13:16Speaker 1: that realm. So this is not just for salespeople from
- 13:19Speaker 1: your perspective.
- 13:20Speaker 2: I could not agree more. John, Absolutely no, it is
- 13:23Speaker 2: not just for salespeople, or it's for anyone who wants
- 13:26Speaker 2: to be more persuasive. There's no way around it. We've
- 13:30Speaker 2: got to be more persuasive, and with the competitive job
- 13:34Speaker 2: environment that everyone's in now, learning persuade how to persuade.
- 13:38Speaker 2: An influence is absolutely because it implants your marriage, impacts
- 13:42Speaker 2: your relationships, Every other other aspect of our life is
- 13:45Speaker 2: impacted on.
- 13:46Speaker 1: How communicate? Would you be able to share with us
- 13:49Speaker 1: one NLP exercise that most of us can benefit from.
- 13:53Speaker 2: Yeah, absolutely, So to me, rapport building is foundational. With rapport,
- 13:58Speaker 2: you can do anything. Without it, you can do nothing.
- 14:00Speaker 2: Tony Robbins says that I agree one hundred percent. It's very,
- 14:04Speaker 2: very very true. So there and there's a number of
- 14:06Speaker 2: different ways of building and a building report, pardon me.
- 14:09Speaker 2: There's you can look for things that you have in common,
- 14:11Speaker 2: so you can look for things like the weather, sports
- 14:15Speaker 2: scores and teams and that type of thing. But then
- 14:17Speaker 2: there's other things that you can look at as well,
- 14:20Speaker 2: so things like their greatest speech. So this is one
- 14:24Speaker 2: that I find younger people and I struggle with. When
- 14:26Speaker 2: I was younger too, I spoke way way way too fast.
- 14:30Speaker 2: I still talk fast, but just being aware of your
- 14:32Speaker 2: piece of speech and slowing down based on the person
- 14:36Speaker 2: that you're speaking to, especially if you're a younger person
- 14:40Speaker 2: speaking to an older person and someone who's an authority,
- 14:44Speaker 2: you have to Now if they're a fast talker, then
- 14:46Speaker 2: you can speak faster as well. But typically I find
- 14:50Speaker 2: the greatest speech is just one of those core things
- 14:52Speaker 2: that just matching their piece of speech is absolutely key
- 14:58Speaker 2: foundational for that, and then doing things looking at key
- 15:02Speaker 2: words that they use. So, what are what we call
- 15:04Speaker 2: parrot phrases, So maybe there are some key words they
- 15:07Speaker 2: use and in set a paraphrasing, you don't want to
- 15:09Speaker 2: shorten it. You want to use parrot like a parent
- 15:11Speaker 2: parrot's back a word, use the exact words back. So
- 15:15Speaker 2: for example, if they call something cool, you want to
- 15:18Speaker 2: use the word cool back to describe something. If they
- 15:21Speaker 2: use the word if they say, you know, bright lights,
- 15:24Speaker 2: you want to use say bright lights. Any kind of
- 15:27Speaker 2: core words that they use, you want to parrot phrase
- 15:30Speaker 2: those words back to them. That's super super key as well.
- 15:34Speaker 2: I work with an architectural firm that was building a
- 15:37Speaker 2: SaaS platform and that was one of the client of
- 15:40Speaker 2: One of the things that I coached them on is
- 15:42Speaker 2: just being aware of very specific words that they were
- 15:45Speaker 2: using in their descriptions. So they were talking about the
- 15:49Speaker 2: fact that they had a you know, client who wanted
- 15:52Speaker 2: very very brightly lit, magnificent conference room. So use the
- 15:57Speaker 2: exact same words back with them, a very bright lit,
- 16:00Speaker 2: magnificent conference who back in your proposal, And it was
- 16:03Speaker 2: just in simiplet, Oh yeah, you got me. That is
- 16:05Speaker 2: exactly what the client wanted to hear. So just being
- 16:08Speaker 2: very aware of things like that can make all the
- 16:10Speaker 2: difference in the world because what it does is communicate
- 16:12Speaker 2: on a very very deep level that you understand them.
- 16:16Speaker 2: And you usually pick up on these key phrases, and
- 16:19Speaker 2: we think sometimes, oh my gosh, I don't want to
- 16:21Speaker 2: do that. Peo people are going to pick up on it.
- 16:23Speaker 2: No one picks up on it. I've been training and
- 16:25Speaker 2: doing this for thirty plus years. Nobody picks them. People
- 16:28Speaker 2: appreciate it, you know, because what you're doing is speaking
- 16:30Speaker 2: their internal language. This is how they speak, and they
- 16:35Speaker 2: appreciate it back to them. And and it is just
- 16:38Speaker 2: one of the very subtle ways of building rapport and
- 16:41Speaker 2: parrot phrasing back some of the keywords they use. Absolutely
- 16:44Speaker 2: the core level helps move that sale forwards, or move
- 16:47Speaker 2: that communication for us, whether it's a customer service interaction
- 16:50Speaker 2: or a sales or anything. You know, a boss that
- 16:53Speaker 2: you're trying to communicate with as well.
- 16:55Speaker 1: Is there ever too much?
- 16:58Speaker 2: Uh No, not really, not that I've seen. Honestly. I
- 17:02Speaker 2: people don't pick up on it. They really don't. I
- 17:05Speaker 2: had a boss once and he and I, for whatever reason,
- 17:09Speaker 2: you didn't get along. And I was first learning some
- 17:11Speaker 2: of these skills. And his name was Ron. And Ron
- 17:15Speaker 2: would always put his hands behind his head when he talked.
- 17:18Speaker 2: So one day I just decided, what the heck, I'll
- 17:20Speaker 2: do the same thing, so he said, and he would
- 17:22Speaker 2: sit back in his chair. So I just did the
- 17:23Speaker 2: same thing. We would bring up an issue, I just
- 17:25Speaker 2: put my hand back, my hands back behind my head
- 17:28Speaker 2: and lean back and did the exact same thing Ron did,
- 17:31Speaker 2: And we just started talking. And from there on we
- 17:34Speaker 2: hit it off. I mean, we became great friends as
- 17:36Speaker 2: a result of that, and he became a mentor of mine,
- 17:38Speaker 2: gave me testimonials on like then, all these subtle things.
- 17:42Speaker 2: So it's just entering the other person's world. And like
- 17:46Speaker 2: I said, all this stuff just happens on a subconscious level,
- 17:49Speaker 2: and it's just being aware of how we all communicate already.
- 17:52Speaker 1: I love that.
- 17:54Speaker 2: And a lot of times you can tell people who
- 17:56Speaker 2: are in report. You know, even in relationships, if you
- 17:58Speaker 2: go to a restaurant, you see people on a date,
- 18:00Speaker 2: you can see people who's leaning in each other right
- 18:03Speaker 2: versus people who are leaning out or you know, you'll
- 18:06Speaker 2: see a lot of times younger people, specifically more younger women,
- 18:10Speaker 2: who will speak much faster with each other and they
- 18:13Speaker 2: start matching the body language as well. They're they're friendling
- 18:16Speaker 2: in and they'll lean in, they'll threndling out and bellowing out.
- 18:20Speaker 2: This is all natural and this is how we're all
- 18:23Speaker 2: hardwired to do. So just being aware of that and
- 18:26Speaker 2: others are communicating, it's just a great subtle way to
- 18:29Speaker 2: build rapport. And it's an ongoing skill set as well. There.
- 18:32Speaker 1: You had mentioned earlier that you have a partner on
- 18:35Speaker 1: the app, Nattia, And does she have the same training
- 18:40Speaker 1: or are you both trying to mirror each other at
- 18:42Speaker 1: all times.
- 18:44Speaker 2: No, she's brilliant ad designing AI and technology. That's her genius,
- 18:49Speaker 2: so and that's what it came together. And she knows
- 18:52Speaker 2: that stuff and was able to just take all the
- 18:55Speaker 2: stuff that we developed over the years of learning this
- 18:58Speaker 2: stuff and just developed into the really the most cutting
- 19:01Speaker 2: edge tools out there for communication.
- 19:04Speaker 1: God, if listeners remember only one thing from this episode,
- 19:10Speaker 1: what would you want that to be?
- 19:12Speaker 2: I would say that it's just so so important to
- 19:15Speaker 2: remember to always be improving mirror communication skills with other humans.
- 19:19Speaker 2: You know, as long as we're alive and breathing, we
- 19:21Speaker 2: all have a purpose, and we've got to just figure
- 19:24Speaker 2: out what each of our unique purpose is and how
- 19:27Speaker 2: do we cap into that, and how do we leverage
- 19:30Speaker 2: communication and advance communication and just continue to get better
- 19:34Speaker 2: because communication is one of those things that's just not
- 19:36Speaker 2: like a one and done type of thing. It really
- 19:39Speaker 2: is in our ongoing effort to study that. And you know,
- 19:43Speaker 2: not just me, obviously, there's tons of other people out
- 19:45Speaker 2: there that are offering different types of trainings and stuff.
- 19:48Speaker 2: But I just I think it's so so important, such
- 19:50Speaker 2: a key key skill to anything you want to do
- 19:53Speaker 2: in life is just to continue to improve and how
- 19:56Speaker 2: do you learn to present it and then the most
- 19:59Speaker 2: persuas way possible and influential possible, and just always be
- 20:03Speaker 2: thinking when when you know in everything that you do
- 20:07Speaker 2: is so so key, there just that we continue to
- 20:10Speaker 2: think win win and everything that we do here because
- 20:13Speaker 2: you know, we're poor building that matching and mirroring. That's great,
- 20:16Speaker 2: but people will pick up too if you're not a
- 20:18Speaker 2: trustworthy person. So being someone of integrity and someone who
- 20:24Speaker 2: is has that core level of trust is absolutely key
- 20:26Speaker 2: as well, so because people pick up on it, you know,
- 20:30Speaker 2: And so it doesn't matter how much matching and mirroring
- 20:32Speaker 2: you do. At the end of the day, people pick
- 20:34Speaker 2: up if you're not a your core good person. But
- 20:37Speaker 2: I'm I'm sure all your listeners, Joe, are good humans
- 20:41Speaker 2: or they I'm sure they wouldn't be dialing and listening
- 20:43Speaker 2: to you. So just you know, as long as you
- 20:45Speaker 2: have positive intention, people pick up on that.
- 20:47Speaker 1: Totally agree. Some of the best listeners out there.
- 20:50Speaker 2: One other thing is you could do is just look
- 20:52Speaker 2: for ways to build rapport, you know, after this and
- 20:55Speaker 2: you go out, you know, if you go somewhere and
- 20:56Speaker 2: get coffee, you know, even with the barista. You know,
- 20:59Speaker 2: people love, you know, start just matching, mirroring, maybe some
- 21:02Speaker 2: of the hand gestures that they use back to them,
- 21:04Speaker 2: just subtle things like that. People love to pick up
- 21:06Speaker 2: on some of the keywords that they use and just
- 21:09Speaker 2: and give them a compliment as well. There people love
- 21:12Speaker 2: that and it just start being aware of it and
- 21:14Speaker 2: it's just a great way to start building a better
- 21:16Speaker 2: world around you when we're aware of how we're communicating,
- 21:19Speaker 2: because we're always communicating, you know, even if we're saying
- 21:22Speaker 2: nothing at all, we're always communicating. So it's I think
- 21:25Speaker 2: being aware of that as well. And just you know,
- 21:28Speaker 2: how do you do be more factive?
- 21:29Speaker 1: Absolutely? Now, where can the audience connect with you? Find
- 21:34Speaker 1: out more about you the app and continue this conversation?
- 21:39Speaker 2: Yeah, absolutely, So you can go to Natural Hyphened Persuasion
- 21:43Speaker 2: dot com and all our information is there. We've got
- 21:47Speaker 2: a link to sales Genius as well there as well
- 21:50Speaker 2: as the ongoing trainings that we're doing that we've got
- 21:53Speaker 2: coming up here throughout the year. So everything is there
- 21:57Speaker 2: and we've got and then you can also sign up
- 22:00Speaker 2: our newsletter as well. There so a weekly update that
- 22:03Speaker 2: we send out.
- 22:03Speaker 1: Scott, thank you so much for joining us today and
- 22:05Speaker 1: for sharing your insights. We really appreciate your time.
- 22:09Speaker 2: Thank you for having me, Joe. This has been a blast.
- 22:11Speaker 1: Really.
- 22:11Speaker 2: I enjoyed getting to know more about you and your
- 22:14Speaker 2: business and just really would love to support anyone out
- 22:17Speaker 2: there anyway. Can any communication challenges they may be having
- 22:21Speaker 2: with our business, I'm happy to help.
- 22:23Speaker 1: Excellent Thank you, Thanks everyone for listening. If this episode
- 22:27Speaker 1: inspire you, share it with someone who needs it, and
- 22:30Speaker 1: don't forget to follow the Globoser podcast for more conversations
- 22:33Speaker 1: than make an impact.
- 22:35Speaker 2: Till the next time,