Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#707: Building ROI in the Creator Economy with Brit Starr, CreatorIQ
Agility requires marketing leaders to evolve from campaign-based thinking to relationship-based strategy—especially when working with creators who influence not just clicks, but for a meaningful connection with customers.
Today we’re going to talk about the creator economy and how brands like PepsiCo, Unilever, and more are leaning into long-term creator partnerships to drive relevance, resonance, and ultimately, ROI.
To help me discuss this topic, I’d like to welcome Brit Starr, CMO of CreatorIQ.
About Brit Starr
Brit Starr is the Chief Marketing Officer at CreatorIQ, the leading enterprise…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.