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#145 Media Interviews, Articles & Podcasts: Which Ones Actually Build Your Practice
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A conference invitation, a podcast request, a journalist asking for comments, or the idea of hiring a PR agency — these can all be worthwhile opportunities, but they take time. In this episode, Sylvia Garibaldi breaks down how to decide which ones are actually worth pursuing, starting with a simple shift: before asking “how do I get on that podcast,” ask who you’re trying to reach and what would be useful for them to hear.
Sylvia walks through five types of visibility opportunities — explaining how to evaluate each one against your two real audiences: potential clients and…
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