Bristows - Cease & Discuss: Navigating the new rules on advertising "less healthy foods"
Naina Patel and Rob Powell explore the new rules governing the advertising of less healthy food and drink, and what they mean in practice for businesses and brands.
Looking at a selection of recent ASA rulings, they examine real-world examples of advertising that has – and has not – been caught by the new restrictions. When will the brand advertising exemption apply? When is an individual product identifiable in an ad? And what do these decisions mean for businesses navigating the new rules?
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