Why Liberals Don't Worship Politicians Like MAGA Cult Does
If you watched the video, you already know what identity fusion is and why it explains the difference between how liberals and MAGA supporters relate to politicians. This Substack goes deeper into the research, the childhood origins, and why millions of people handed their entire sense of self to a man who does not know their name.
What Is Identity Fusion?
William B. Swann Jr. is a Professor of Psychology at the University of Texas at Austin. In 2009, Swann and his colleagues Ángel Gómez, D. Conor Seyle, J. Francisco Morales, and Carmen Huici published a foundational paper in the Journal of…
The skinny
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