Latest / Success Story with Scott Clary / Ciera Rogers - Fashion Designer & Founder of BABES | The Outsider Advantage

Transcript

Ciera Rogers - Fashion Designer & Founder of BABES | The Outsider Advantage · Success Story with Scott Clary

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  looking what you have and using that to push you towards your goal.
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  Solving a problem is the best way to start a business. If you have options, yeah,
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  then maybe like I'll keep interviewing, but if it's between like you having somewhere to live or not,
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  live, I believe that you would. Fix that problem and there's an open space in the market,
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  we can do it. Your audience will find you, so just start, see what works. If something doesn't work,
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  hit it, and then find something that works again. And that's that. I just know how to sell things,
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  so sometimes it's the way that you're packaging something and then sometimes it's just the product
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  and people don't want it. We've all built our following and they're literally they took it away
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  from us. It's a scam. I'm not selling clothes. I'm selling confidence. That is your foundation.
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  Welcome to success story. I'm your host, Scott Clary. The success story podcast is part of the
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  HubSpot podcast network. Very exciting news. HubSpots inbound converts is back, which means you got
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  a clear your schedules, mark your calendars, get the sitter, three jam pack days from September 18th
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  through the 20th live and Boston, you're going to hear inspirational narratives, candid interviews on
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  the highs and lows of incredibly notable figures, business owners, politicians, you're going to
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  learn from successful entrepreneurs like Ryan Reynolds and Serena Williams on how they reinvented
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  themselves and their businesses to achieve massive success. They're going to gain valuable insights
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  from industry leaders, visionaries on effective strategies for personal and professional growth
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  and there's so much more. And on top of all that, I'm speaking again, this is my third
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  inbound. So I'll be doing a segment. So if you want to hear from Ryan Reynolds, Serena Williams
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  or you want to hear from me, go to inbound.com, go see the lineup and grab your tickets today. I'll
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  see you in Boston. What does an outsider mean? What is an outsider? How are you an outsider? How
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  is somebody listening to this in outsider or how are they not an outsider? I feel like it's
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  hard to not be an outsider. I haven't met many insiders. There are some
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  I grew up with people, but I'm an outsider because of my background. I didn't have a lot of money
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  growing up. I didn't have a lot of connections. My dad was a little crazy and left and I just
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  didn't have a typical upbringing or many chances in life, which is relatable to a lot of people.
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  That's my definition. And I think that's super relatable to a lot of people, but I also want to
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  highlight something. This is sort of more from my perspective and you can speak on this as well.
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  Because I didn't have a tough upbringing, but I also understand that my upbringing, it didn't
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  set me up for entrepreneurial success. So I think that sometimes not that having a tough upbringing
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  is good, but I think that it forces you to look at all the options. And I think there's a lot of
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  people here that maybe didn't even have a tough upbringing. And I think they are actually very likely
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  to just fall into a nine to five, maybe something comfortable because that's all they knew as well.
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  Even when you had a tough upbringing, you fall into what you know. That's probably the
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  chances of following to something that you know is very high. Yeah, for sure. I mean, you can
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  be on the outside. I mean, even if you're an insider, if you walk into something new, like I'm sure
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  when you stood for your podcast, you're like, what is this? What's going on? Like if someone's not
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  walking in your hand or walking you through it, you can like be on the outside of a lot of things
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  or feel like you you are. So any anytime in life, you can feel like you're on the outside,
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  but it just pushes you in a motivation to like figure things out. That's really like that.
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  I like that. I like that idea. So outsider is not just where you came from.
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  Outsider is this constant state of understanding that if you're taking on something new,
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  like you do have to understand your limitations and what you know, what you don't know,
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  but understand that that is the mindset that everyone has when they first start something.
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  Yeah, absolutely. I mean, it's just it's like, look at the board. Let's figure out what we have.
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  I mean, looking at what we don't have is not going to help us. It's just going to make
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  bad. So it's about looking what you have and using that to push you towards your goal.
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  So talk to me about your story. So obviously, you had not the easiest life growing up.
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  You were in L.A. You had an unconventional upbringing. You were homeless at one point as well.
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  So maybe just walk readers through your or that's some readers.
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  Fingers crossed the readers too because you have a book coming out, but that's that's a whole
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  other thing. So right now they're listening. So just the origin story. So we're just getting
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  to know each other. Okay. Yeah. Yeah. Yeah. What do you mean? This is what we do.
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  Oh, no, we moved around a lot. By move around, I mean, like from pouch to couch or to a car,
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  or I was fortunate not to be on the streets. I had a car. So I look back in my homelessness
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  with like thankfulness that I wasn't on the streets. But I we I technically didn't have a room
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  and so I was like 17 or a door to close or a house to say that's my house. And those are where
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  my things are. My mom was always just trying to make a way. She was a trying to be an entrepreneur
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  in different like versions like my entire life. So I saw her hustle a lot and that's kind of where I
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  got my gist for fashion and hustling. When I moved to L.A. I still didn't have anything even after
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  our graduate from college. I thought, you know, graduate from college, we all thought like, of course
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  the job is just going to be handed to me right when I right after I get my diploma. I don't know
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  if I'm a terrible interviewee, but I just could not find a job. I mean, and I'm thankful that I
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  didn't because it pushed me to start my business. So when I came out here, I also still didn't have
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  anything. But that pushed me. Wow, but that's after that's after college. So what the how old are
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  you that? I was 23 23. Okay. Cool. I tried it. I tried for the longest to find something and he
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  stood where I from, but it just it just wasn't cutting it. So I came out here and I expected
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  for things to fall in my lap again. But the L.A. is very like competitive. There's a lot of
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  expectations that didn't happen is really expensive. So a lot of things that I thought we're
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  going to go right didn't go right. And then that pushed me into where to start babes my brand.
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  That's that's so scary. And so why do you think you took that entrepreneurial leap like just go
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  back to your sort of sort of what you were thinking through at that moment because if I was going
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  to put myself in your shoes and I had nothing but like failure and rejection and failure and rejection
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  on all these jobs, I don't think I would have the balls to go start a business. I think I'd be like
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  shit like I need to tweak my resume. I better get a job like you know waiting or something that
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  can pay the bills and then just keep trying keep trying because I'm not even succeeding at getting
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  a job which is supposed to be like the easy thing post college. How who am I to go start you know a
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  multi-million dollar business with no experience because something like clicked and switched and
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  I don't think that that is the norm and the normal course of action for most people which is
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  amazing but I want to figure that out so other people can emulate that. You know my first thought
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  when you said I don't think that I would I don't believe you I feel like if your back is up against
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  the wall and someone's like like you really have no option you're like you're going to be so when
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  I got out here I have a trauma with being homeless or being poor so if you start me with that it's
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  like something clicked just like I'm in war like I need to like my back I need to make something
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  happen so when I came out here she allowed my my friend allowed me on her couch but then she was
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  like listen you have to pay rent or you got to get out so I'm like oh man I must be homeless again
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  oh no this is not going to happen and I need to come up with some idea you have to you I mean you'd
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  be surprised of what you could accomplish when you're back is up against the wall if you have
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  options yeah then maybe like I'll keep you interviewing but if it's between like you having
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  somewhere to live or not live I believe that you would. So okay so then the follow up question is
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  so what you're talking about is basically using rock bottom or the threat of rock bottom
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  to take action so then so maybe you're right you know I was I had a super I had a super comfortable
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  upbringing I never never really worried about being homeless which is a blessing and a privilege for
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  sure but then somebody listening to this they're saying I'm still scared shitless I don't want to have
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  to architect this really shitty circumstance to go build the business that's not fun either
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  no you don't want to art it's it's just like that that's my story everyone has their you know
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  success I had to go through that I didn't have to like it was unfortunate but I used what I went
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  through to get to where I'm at I don't want you to have to architect it but there is something
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  that you can pull out of you to get your stuff together I'm trying it to curse you can you can
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  swear as much as you want as fine yeah yeah it's interesting because I don't want you to have to
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  but it's just there's so many people out there and those are the people I'm talking to
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  I'm not going to people that are actually like you you're back may feel a bit as a wall you never
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  really had like you feel like there's like this unwritten cold to success you don't have like
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  the answers and I'm here to tell you that you kind of already do like you've already been through
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  stuff you've already conquered everything you just need to dig into yourself and pull it out
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  as tough so how did you do that so at that point I mean you had fear if fear was driving you to a
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  degree obviously like I mean you didn't want to go back on the street so how do you do that what
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  was the first step when you started to build so babes was was that your first version of entrepreneurship
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  no it was probably a ton of other shit that didn't work out I just know because I
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  don't know because I feel like I can sell anything um but that's the first thing that worked
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  immediately and that's why I knew like okay I have something so that's when I started to put
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  energy I started with vintage because that's all I knew because we started my life one because
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  we didn't have money and two just because my mom's like really into it so I I started with
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  vintage that didn't click but whenever I um launched babes and during the I was lucky to launch in a
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  time where there was like a huge open space in the market for that type of brand because back then
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  for every woman weren't being celebrated um and there weren't any affordable options for us so
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  once I launched that and it clicked I knew I had something and I put everything that I had into that
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  so you so the thing that actually worked was kind of like building a company for yourself
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  based on your lived experience that's what we do I mean we all know like
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  but solving a problem is the best way to start a business like find what you actually struggle with
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  or what you feel like can be fixed and there's no other option and if you can do that and
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  fix that problem and there's an open space in the market we can do it that's amazing that's
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  so smart because you know what there's like there's this incorrect version of entrepreneurship
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  that you have to be this like Stanford drop out that goes on to build it's trillion dollar tech
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  company and it's so stupid because I think that holds a lot of people up I think that people
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  over complicate entrepreneurship and they over complicate what it has to be and then they end up
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  burning out and failing because they see you know latest tech mogul that built a billion dollar
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  company but that that's where you get the 99% failure rate when you think about how many entrepreneurs
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  fail but when you figure out a problem you have no and this is what you did it doesn't have to be big
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  like in a comparison is like great crazy tries that that's something I'm working on it's trying
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  to stop comparing to what do you mean what do you mean by that like if I kept if I looked at like
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  stories like that and compared mine said theirs I'd never start I'd be like I there's no way I
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  could accomplish that so it's that's dangerous that's a tricky road to to be on I wouldn't I wouldn't
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  do that I wouldn't compare I would just focus it within you and figure and be like we I mean the
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  the best side I wish I would have came up with Uber or postmates you know what I mean like we
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  like if we sit and think it's like dang like that was like a good idea if I if only I would have
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  done it first like there's so many like little things little problems that we could fix that we
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  come up with it's it can start off small what was the what was the reason for for like the brand
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  babes what was the inspiration behind the name my friend came one of my friends came up with it I
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  just thought it was a cute name and there's no deep story behind it honestly oh shit I wish I had
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  a deep story for you I just thought like at the time the word babe like this is back in like
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  2012 like I'm a black girl obviously you could see from the podcast it wasn't like a black term
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  to use it was more like like hot babe you know it's like oh yeah you know the same um so I just
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  thought it would be interesting for like a black old brand to call it themselves based at that time
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  I thought it was interesting and it was um now it's like a normal word to use for like literally
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  all women on social media but back then it wasn't so just it was different so we're building this
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  no no I know I love it I mean doesn't have to be and by the way like everything that you've done
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  is a great entrepreneurial lesson because what I'm trying to show with what you've built is
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  how overthinking can also kill your idea so how many people overthink on okay I got to build the
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  next uh Facebook or meta or whatever the hell they want to call it right I got to build something
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  that's worth a hundred million and I got to figure out the name and put together a pitch deck and
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  a brand kit and all this I'm exhausted listening to it it's got a percent my last chapter in
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  my book is just start because a lot of people just don't start once you start you'll find your
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  audience will find you like you think you know what bays isn't my brain anymore it's their brand
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  and they tell me what they want and I've learned that like along the way I came up with an idea they
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  accepted it they told me along the way they helped me make changes they're like hey we don't like
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  this hey we like this if I'm selling more of this I know this is my this is more of my best selling
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  brand if I'm not selling this and maybe this isn't a product that I shouldn't be selling like it's
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  not mind anymore it's theirs so just start see what works it's something doesn't work hit it
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  and then find something that works again and that's that yeah how did you know how do you know when
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  to quit something versus when you just haven't given it enough time I don't know there reminds me
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  a shart angle and he's like just take it in the back and shoot it yeah Kevin O'Leary right
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  and it's through wonderful he said that all the time like because you it's like he's like if it's not
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  making money like you it's no but um that's hard to say because a lot of the first year is hard
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  and it's such a competitive if there's not a want I say if there's not a want within the first year
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  at least when I'm not saying to make like a bunch of money I'm talking about like okay that's a good
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  idea or you know like some views or like some some clicks or something if there's not a want within
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  the first year I feel like you need to either like pivot the way that you're selling or marketing
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  your product or you take it in the back and shoot it because you don't want to waste your time
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  and if you're an entrepreneur like me I could sell toilet paper or like I could sell like hair
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  products like I know I just know how to sell things so sometimes it's the way that you're packaging
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  something and then sometimes it's just the product and people don't want it and you just have to like
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  be honest with yourself yeah because you put so much of your you know what you know what difficult
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  entrepreneurs they they wrap their identity into the business and then they keep it going
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  for way too long honestly my identity is wrapped in veins because I've had it for so long 12 years
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  and it's it's tricky because it's like yeah it's hard not to wrap your identity I don't know how
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  not to I don't even know how to give that advice but I do know that there are certain products that
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  I've loved myself that I've had to just let go like they don't want it they don't want it so do
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  make it for yourself but they don't want it but don't waste your time you know with that
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  when when you okay so what was your playbook for because obviously this is a hyper competitive
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  it wasn't a hyper competitive mark I think it's hyper competitive market like now yes oh
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  hundred percent yes so but when you started it how did you how did you sort of like carve out
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  a little bit of the market get some traction get people that the opposite of what everybody else
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  doing it was like it but it was true to me so it all worked out my story just they'll happen to
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  work out because it was true to me like so when I came out on social media everybody was like
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  remember everybody was smoothing their skin and looking crazy yeah why has that changed or
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  well not really but it's they just got better at it well that's another conversation but
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  they I just came out and I was like the natural girl like I'm not gonna edit I don't have time
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  first of all and I'm not very good at it so I just don't want to do it so that's how I naturally
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  sit out I did the opposite of what everyone was doing on the internet at this moment back then
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  with Instagram algorithm was actually great and people saw your post um that was two
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  I'm laughing because I don't want to have a whole podcast complaining about Instagram and social
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  media but if you live on it you could it's terrible it's a scam what they've done you built we've
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  all built our following and they're literally they took it away from us we we helped them grow
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  this app I'm sorry I'm just about you want to have to post this because they're not gonna error
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  this this goes up on YouTube they don't give a shit okay we help them build this app for free
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  and now you're they're you're charging us like making us pay to to reach the following that we
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  brought to that I feel like it's really scammy and I don't I don't appreciate it I'm not accepting it
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  no but it's like it's like the so this is the issue in 2024 because nobody knows how to
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  launch a company anymore it's very difficult like how do you build an audience right organically
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  so then it becomes very expensive so I mean I've built an audience over the past six years
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  but for most entrepreneurs like I'm not gonna tell an entrepreneur go start a podcast for six
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  years before you start a company maybe it's a smart move but it's difficult so difficult
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  it's difficult you have to like really diverse I mean just like you diversify everything like
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  your money like just like Pinterest or people forget about Tumblr like or like you know
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  just anything like you're on YouTube or LinkedIn I started doing like promotions on LinkedIn
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  and it's like because people don't expect to be like sold on theirs it's just about being creative
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  you know in this market that would none of us understand so when you started you were super
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  heavy on Instagram if you started in 2024 you could no longer build this company on Instagram nope
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  yeah I'd have to I'd have to maybe TikTok right when it first came out I'd have to find my way in
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  um and it wouldn't even be me visually I would use someone else
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  why is that because I don't think I think what from what I've studied I think that the more
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  different you look or if you have you know what I mean like something I don't know you know
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  to mean yeah like it's like it's it's like not like the the the stereotypical model looking person
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  that kills it on these platforms anymore you need to be different in some kind of way so I would
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  literally like hire someone that is not me to do my brand if I were to be launching today but
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  that's just my mindset because I'm like but you see you you study content you see what you see
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  what's going viral you see what's hidden people looking at like do I want to watch this or do I
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  want to see another like regular looking girl sells you know it's so strange though I I've
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  thought about this because I've seen I've seen accounts with people that aren't it classically good
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  looking massive audiences right and then I wonder like well all those people that were buying
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  products from models 5 or 10 years ago they still exist so where did that like section of the
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  market go where are they buying their products now which brands are they looking at as as
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  representations of themselves because like the whole concept of a model is it's what you wish
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  you could look like that was the whole traditional concept of a model I wish I could look at this
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  person's very aspirational I want to I remember in high school like for as a guy it was all
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  Abercrombie and Fitch and then like all the guys were like jacked playing football it was like a
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  little bit a little bit questionable some of the ads but whatever but now if I if I look at brands
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  I mean I have my brands that I buy from but I don't really pay attention to the models anymore
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  that's not like these are aspirational so that's just my personal opinion but obviously there's a lot
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  more of me and there's a lot more of you and there's a lot more people to feel maybe not
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  represented in in marketing so where do these people go or how do you tap into these groups
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  because they still have money they still buy product I think they either started their own brands
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  everyone should be an entrepreneur literally like in 2020 one I feel like so many businesses were
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  started most of my models now have brands are most of really my customers have brands because that
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  I mean we're all in this entrepreneurial state of mind like no everyone knows that now like I mean
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  we we can create ads on our phones so we're now we're like hiring less graphic designers
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  everyone feels like they can do everything so it's people are starting their own stuff and I think
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  people are just tired of being sold to by the same like I'm I'm over it like I wasn't thinking
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  different we were used to the model selling us and hey we're scrolling past it we're overstimulated
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  and we want something different so how do you capture so as somebody who's building a company
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  what is your what is your advice for capturing attention regardless of whether or not it's using
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  people or different types of creative because the goal is still to capture attention so all the
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  models that you work with they started their own brands they're trying to capture attention all the
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  all the customers that are starting their own brand I do believe you I mean like barriers to entry
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  for entrepreneurship right in all time low they have AI now you have all these awesome tools
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  you can spin up something overnight with not too much money and you don't even have to be
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  technical anymore so you can you can go ahead and do it but how do you capture attention it depends
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  on the product depends on what you're doing you have to just study it from there like it I mean
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  you either want to fix a problem you want to find a pain point so like I'm selling I'm not selling
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  clothes I'm selling confidence I'm selling like a woman's feeling good about her body so you have
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  to find that and then you that is your foundation it really depends I can't say this is how you do it
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  if I don't know what probably if I'm selling toilet tissue I'm selling like how does your bum feel
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  you know what I mean like no no okay so take your example take your example so how do you sell
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  I feel confident I've how do you sell I feel confident with I'm a woman so I know it makes me feel
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  snatched I know it makes me feel good like women we have we don't like to blow we don't like to
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  feel more overweight than we are like it we even if you're embracing like whatever weights you are
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  you don't want to feel like you know what like today I'm just like extra building so I sell
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  personally I sell the snatch I sell like you can put these leggings on and your body will be
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  snatched I don't care what it looks like it's going to look good that's my version I'm selling
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  often I love it I love it so you have to find a way to translate that pain point and make it so
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  real for people and I think that also people I think that you did a really good job of figuring out
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  what an actual pain point is as opposed to just assuming what somebody cares about or doesn't care
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  about I think too many entrepreneurs they maybe have a little bit of an ego and they think they come
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  up with a great pain point and then nobody in the market gives a shit it helps them it's your own
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  that's my own thing that's something I struggle with so I know I'm like uh yeah this doesn't
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  feel good so let me do it so it starts with me all of my products are really selfish like it starts
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  with me like I want this and well after that then I'm like will someone else buy is this relatable
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  like let me ask my friends like to have you ever does this work for you um and then comes the it
• 25:50
  starts with you it helps if it starts so start with you figure out the pain point um you were
• 25:55
  capturing attention on social but obviously you have to find a way to do that in 2024 what are
• 26:01
  you you didn't raise money for this company at all this was all bootstrapped right so this is
• 26:04
  all you you just like scrappiest shit yeah remember 10 to 50 50 to 100 to 500 I remember like
• 26:12
  seeing the numbers go up because I was trying to hold on to it and I'm like one day I will save
• 26:17
  $500 and then once I save $500 I was like hey I will save $1,000 I will save $10,000 very much
• 26:26
  do you think that that is an issue that entrepreneurs have they they want to see this huge 50 million
• 26:32
  hundred million dollar exit and they lose track of what actually matters at the beginning yes start small
• 26:39
  small goals get you to bigger goals in there less they're they're better on your ego and I like that
• 26:47
  you know I like I like goals and I like but I like accomplishable goals as well so it's like all right
• 26:55
  I can see myself saving $50 and once I save that I'm proud of myself and then I can move on
• 27:01
  small goals they feel better and plus I think that you have to celebrate wins I think that's one
• 27:05
  thing that people forget a lot how many times they win in their life in their career in their business
• 27:12
  and I I was thinking about this like what so I have I have a belief I believe that if you have
• 27:17
  product market fit that's that's the first assumption but I believe that if you stick with
• 27:22
  something long enough you'll find a way to make it work if you have that product market fit and if
• 27:26
  you track the KPIs removing in the right direction but I was always trying to figure out why is it so
• 27:30
  hard for people to stay on this path for so long and I think it's because they start with motivation
• 27:37
  and then they set these audacious goals and then they something doesn't work and then they focus
• 27:42
  on the negative and they don't realize if one ten thousand times already yeah a hundred percent
• 27:47
  and you're going to fill usually entrepreneurship is not it's like up and down up and down up and
• 27:53
  down like even now me twelve years later like it's going I'm there's some some days that aren't
• 27:58
  going to be good it's not going to just be like a it's when people expect this and this doesn't
• 28:04
  happen like I don't know it everything's up into the right everything's working out all the time
• 28:11
  but I've never like seen it um so let's stop expecting it and just realize that this is a
• 28:18
  failure we've learned from it we know not to do that okay let's not and let's keep moving
• 28:25
  what was your biggest I want to say failure but not failure like shit hitting the fan moment
• 28:32
  that is like traumatize you from building your business oh when I experienced success
• 28:38
  after so Kim Kardashian posted me back in 2008 I think and I was excited but then I was
• 28:47
  embarrassed of how my business looked because I felt like it wasn't like professional looking
• 28:53
  enough I felt like because a lot of the models I used were my customers a lot of the pictures were
• 28:58
  all over the place it just didn't I was insecure with the attention that I was getting at that time
• 29:03
  so I changed my business at that time dumb the dumbest thing I've ever done because I I could have
• 29:13
  I didn't realize what built me was that and and when I got all that attention I wasn't even
• 29:20
  looking like myself and yeah I could have done better during that so interesting how did you
• 29:26
  change your business like what was the I used model I used like models I wouldn't
• 29:32
  traditionally use I stopped posting as many customers because it wasn't the aesthetic because you
• 29:36
  know you wanted the aesthetic on your page yeah and now I'm like fuck the aesthetic it's about if
• 29:43
  because most people don't go to your grid anyway they're on the timeline we go to our grid more
• 29:48
  than most people I mean maybe upon an introduction of your page but after that I'm dealt with your
• 29:52
  grid I'm on my timeline so that's it yeah I switched everything up and I shouldn't did that hurt
• 30:01
  like they hurt your revenue too yeah 100% significantly when you did that and then how long did
• 30:08
  you recover after that did take long because I switched it my bet that's so fun that's so funny
• 30:16
  it's such a like literally like no if something's not going well I'm like well I'll need to have
• 30:22
  meeting meeting just me I need to have a meeting yeah something's wrong with what I'm doing it's
• 30:28
  not though I never blame the other people like oh they just don't get it I'm like wait a minute
• 30:32
  hold on something's off because it was working now it's not working it's something that either
• 30:37
  something changed with me something changed with them something changed somewhere and I knew it was
• 30:41
  me so I split it right back I just want to take a second and thank the HubSpot podcast that
• 30:46
  we're sponsoring the show's success story we've been part of their network for the past three
• 30:50
  years now if you're a podcast fan you have to check out some of the other incredible podcasts in
• 30:55
  the HubSpot podcast network like my first million hosted by Sam Parr and Sean Perry they feature famous
• 31:00
  guests like Alex or Mozie Sophia Emma Russo Hassan Minhaj sharing their secrets on how they made their
• 31:06
  first million and how to apply their learnings to capitalize on today's business trends and
• 31:11
  opportunities listen to my first million wherever you get your podcasts I love I love the I love
• 31:16
  the awareness though I think that's also a major a major like winning trait the self awareness is huge
• 31:24
  so yeah we totally need that for so long in being critique a lot so it's just like now I'm like yeah
• 31:33
  that's not right like let me get this together let me fix it let me get the fixed in mode instead of
• 31:37
  the I feel like crap mode because actually do you feel it do you feel like there was an advantage
• 31:45
  from being an outsider when you built this business outside of like the the rock in a hard place
• 31:51
  outside of the rock bottom all these rock analogy but outside of the
• 31:58
  fight you feel like there's an advantage going into this yeah I feel like just being
• 32:06
  I can I can adapt and pivot better than anyone else because I'm so used to it and I'm never I wasn't
• 32:12
  comfortable growing up so I was just used to things shifting used to things not going right
• 32:20
  and that happens a lot in entrepreneurship like even now like even when trying to sell anything
• 32:27
  um so I'm just I don't get in my feelings about it that's just something I'm naturally good at
• 32:33
  and it really comes in handy in entrepreneurship talk to me about um just dominating a niche
• 32:41
  because I think you've done that super well and I think that's probably something that entrepreneurs
• 32:46
  also screw up they seem to just want to be everything to everyone so maybe just talk to me about
• 32:52
  what you've built with babes the niche that you dominate and have you thought about going outside
• 32:58
  it or do you want to stick right in it or and when do you do that too because I think if you're too
• 33:04
  general at the beginning maybe that hurts you but you can generalize later just talk to you about
• 33:08
  because I think I want to talk about you we spoke a lot about like the like you doing it now as
• 33:13
  as a concept I want to talk about niche I want to talk about the community building I think that's
• 33:17
  huge too because you done that super well um but first niche because I think that's one thing that
• 33:22
  entrepreneurs screw up to when they first start yeah with me I started it was we know it's like
• 33:31
  an underlying thing women with curves you know what I mean like it's what it means to you you know
• 33:36
  who I'm talking to though I'm talking to like women with like actual curves but there are thin
• 33:40
  women that feel like they have curves so it it's helpful I do believe that narrow narrowing it down
• 33:48
  a little bit is smart but being general with your marketing so it's like yeah I'm I'm marketing
• 33:54
  it when will cars I'm for you I'm like the place where you need to be but also you know thin women
• 33:59
  have curves too or feel like they have curves or like I could you know I could have products there
• 34:05
  but my main market it's it's important to have a main focus because then you look all over the
• 34:10
  place and they need to like when they think of something they need to think of you when you think
• 34:14
  of one with curves I want you to think of me but if I left it to general then it's that confusing
• 34:20
  I think engineering building yeah totally and you know when you think about all the different
• 34:25
  people that you serve as a brand um it's interesting though because you have the skinny women who think
• 34:32
  they have curves and then you have women with curves and then but do you feel like
• 34:37
  uh would they get the best possible would they get the best possible outcome by buying from your
• 34:44
  brand like a skinny woman with curves that if that's not who it's meant for like does that hurt
• 34:48
  your brand to include them in the marketing and include them in because women with curves don't want
• 34:53
  to see skinny women in their marketing it though like anyone like if you go to a brand for a
• 35:01
  specific thing like I'm a plus woman and I'm size three I do I want to see like a bunch of skinny
• 35:05
  models know I want to look at bodies like mine so it is it is a hurtful but you
• 35:13
  you know what I'm saying like I'm trying to I'm trying to figure out what's the balance
• 35:16
  there you want to be there's enough space for skinny women that they can be ignored you know what
• 35:25
  I mean like they're like we've we've we've um we focused on them for so many years
• 35:32
  that it's kind of like it's time it was time to make a shift so it was a safe space for me to be like
• 35:38
  women you know women but but also that's like that's the that's the competitive advantage too
• 35:45
  for you like that is a competitive advantage so I think that when you're building a business
• 35:49
  I mean forget about you know the fact that women have skinny women have been served for forever
• 35:56
  the point is you're building a business you're not trying to be this feel good thing for every
• 36:01
  person in the world you're building a business right so you have to figure okay what's the strategy
• 36:06
  to make money and if you're not being an asshole to the other groups just on including them in
• 36:10
  your marketing that's that's okay that's fine I mean you're not out to get anybody but you have
• 36:14
  your person you have your customer I think that's smart and I think that you shouldn't be
• 36:19
  you shouldn't build yeah I don't I want to build another yet another business that focuses on
• 36:25
  skinny women that wouldn't even been smart is too competitive and I don't have time to be competing
• 36:30
  with that it's yeah I despite how because of my life has been so hard I like easy things so if
• 36:36
  I find like an easy make it easy I did not want to build yet another brand and compete with like
• 36:43
  all of these other brands if there's an open space I'm gonna go over there especially if it's true
• 36:47
  to me it was just the only the smartest thing that I could do I love it it's so it's it's wild to
• 36:53
  me because you when did you start bays what year was that you started 2012 that there still wasn't
• 37:00
  more options for curvy women in 2012 it's not like this was like 30 years ago yeah right it was
• 37:07
  it was plus maybe but like ugly stuff very ugly stuff terrible or it was really bad or it was
• 37:16
  skinny there was no like medium and there weren't yeah there weren't clothes that look like mine and
• 37:21
  if there were they weren't affordable you know it's wild though yeah big thing like yeah well you
• 37:28
  know what I mean um so I just kind of like I I was lucky enough to get into I found an open space
• 37:36
  e-commerce was just like poppin instagram had just started like a year before I think um so I
• 37:43
  I had all of those things working for me at the time yeah and and it's important like
• 37:48
  there you have to understand with every with every success story there's like right time right
• 37:52
  place but I think that if you take it and people say like well that was that was luck but I disagree
• 37:57
  because if you take enough shots you'll find your own luck you just got to be aware of what's
• 38:01
  what's what's out there right so now in 2024 you want to start something different social
• 38:06
  different strategy different markets different niche whatever but you take enough shots and
• 38:11
  you're a smart person you'll make your own luck 100 if I were to start something now to have a
• 38:15
  completely different strategy it's just I'm talking about when I started something that and I think
• 38:19
  luck is a part it is a part people should talk about like hey like you know what I hate seeing is a
• 38:24
  lot of like people that are really successful and they're like this is all you have to do
• 38:28
  use the people that you know well you know Kanye that's not I don't know Kanye
• 38:35
  it's terribly vice so everyone by by the way that also doesn't always work out so if you look at
• 38:41
  Kim Kardashian's private equity firm they're actually really struggling to raise money right now
• 38:47
  so it doesn't always it's it's not like she's hurting financially not not looking for sympathy
• 38:54
  but the point is oh no luck luck does play a piece into it but I think that if I think that
• 39:01
  if you over emphasize that someone else just did it because of luck yeah you can you can
• 39:07
  complain and you can you know bitch about it but it's not going to help your situation I think
• 39:11
  that taking more shots well if you manufacture your own luck to a degree oh 100 percent it's just
• 39:16
  numbers take a bunch of shots and if you take less shots you have a less percent chance of everything
• 39:22
  in that way it's it's not simple it's hard and it fills the shitty while it's happening but
• 39:27
  we all know like the more people you date you may find somebody like
• 39:30
  exactly it's not it's just a number everything's a numbers game the end of the day
• 39:36
  you built a massive community around babes um you I mean I'm sure you have your own mentors you have
• 39:42
  people that you work with that that are part of that but how do you get this cult like following
• 39:47
  around a brand because I think everybody would love to do that but I think it's very hard to do
• 39:53
  so you didn't just sell product you created cult like following how do you do that um I have a
• 39:59
  not a personal relationship with that I stalk my customers I'm like a stalker I will stalk you
• 40:05
  after this um but I stop my customers I know what I know where they live I know what they buy
• 40:14
  versus where they live when they buy certain things they don't make any sense to me I go to their
• 40:18
  page and I'm like okay make sense she's on vacation I get it that's why she's buying like neon and
• 40:24
  I just I talked to my customers I asked them question and I take their input and when
• 40:29
  that I do take their input I make sure that they know like hey based on what she said you guys
• 40:34
  didn't like this but you like this so I'm gonna do this or what do you guys think about this color
• 40:39
  you don't like this color okay great like there's a personal relationship but they're there so
• 40:43
  they feel like they know me they feel like they have access to me and that's how I built such a
• 40:50
  well community you know I call them whatever it calls community I love it I don't know it's good
• 40:57
  it's so good I have they're like my friends I'm also they pay my bills and I appreciate them
• 41:03
  but they and they know that and I'm like listen you guys pay my bills thank you thank you for continuing
• 41:09
  to order it from me thank you for like two orders today I talked to them yearly at the end of
• 41:14
  every year when my mom was sick I sent on email like hey y'all can't do it and do it like I'm just
• 41:21
  gonna put this up shipping maybe slow this is what's going on in my life right now I can't like I
• 41:27
  have a actual they are my family um and I treat them like that so when you say that it makes so
• 41:36
  much sense and it seems like that should be the status quo for what an entrepreneur should do for
• 41:42
  their customers yeah first of all it doesn't seem like many people do that because I've bought a lot
• 41:48
  of products and I don't ever get emails like that very rarely very rarely a good friend of mine um
• 41:56
  Aaron Spivak he sold a company called hush blankets out of Canada for like 49 million
• 42:02
  and I was an awesome exit he built it for about 10 plus I don't know how many years a lot a long time
• 42:08
  but what he would do is he would actually get on zoom calls with his customers that just bought
• 42:12
  and asked them like why did you buy these blankets like I don't understand like he was like he was
• 42:18
  joking obviously he wants to promote his product but he's like please like tell me why would you buy
• 42:21
  my blankets and they first of all then he did this the entire time he's building this company like
• 42:28
  up to when he sold it and and they were buying and so not only did he get good feedback but
• 42:34
  he uh he noticed that every customer that he that he got on his zoom call with they'd be they
• 42:39
  thought they were like celebrities because the founder of this company is getting on his zoom call
• 42:44
  with and they actually ended up buying blankets for all the friends in their family and the total
• 42:48
  value of the customer was like 10x yeah people want us they want they want people are nice they're
• 42:55
  they're nice they want to support people that feel like they're thankful for it I mean yeah
• 43:00
  they buy from like Amazon and people they don't know but also like it helps to have that personal
• 43:04
  that you're a real person it helps with building and you're not like a super duper celebrity
• 43:10
  for a small people we have to work harder and that that's genius I'm going to still that idea
• 43:14
  that's smart you should that's it's a great idea you should do it 100% um but
• 43:21
  another point yes yeah listen no so business business is is hard work but it's not complicated
• 43:29
  like all the ideas and the strategies are out there yeah I'm not saying anything that's rocket
• 43:34
  science sometimes it helps to be to hear things back that you already know and that already
• 43:39
  makes sense to you that's all we're trying to do is just remind you like what you how do you okay so
• 43:45
  I have a I have a theory because I think that what we just spoke about with Aaron and what you do
• 43:51
  with your customers that's a very brick and mortar mom and pop mentality where you love your
• 43:57
  customers you care about your customers now we now start our businesses from our bedroom we drop
• 44:07
  ship stuff we set up Shopify we have no physical interaction with customers they're just a name and an
• 44:13
  email and then I don't know why maybe you have an idea why we're so scared to put ourselves out
• 44:18
  there and say hey this is my company I'm building it let me be real with you but I think it's a
• 44:22
  mixture of probably a little bit of imposter syndrome because everybody has it combined with we're
• 44:27
  isolated um and it's just it's convenient to look at customers as a number instead of a real
• 44:37
  person and I think it's a it's a very toxic way to build a business I don't think it's the way
• 44:42
  that anyone really before our generation has ever built businesses because even the the tech
• 44:49
  behemoths of the world they started with people sitting down in a room with the VC raising money
• 44:55
  sitting down in a room with an engineer like this whole virtual ice building and isolation is very
• 45:01
  new very very new so I don't know there's a lot that goes into this shitty situation where you have
• 45:10
  this unpersonal relationship with your customers but I think one of the things is imposter syndrome
• 45:15
  because I think that you don't feel like you want to put yourself out there talk about your mom
• 45:19
  being sick and saying that's why shipping slow so I'm sure you've had it because I've had it how
• 45:24
  do you get over it I don't know you know they asked me this yesterday and this is a constant question
• 45:30
  I don't know it's so hard the best thing I could do is like say know yourself I know myself and
• 45:36
  I know if I pay too much attention to someone else I'm going to compare myself and I'm going to
• 45:40
  feel like shitty it starts with comparison for me if I didn't know what was going on
• 45:46
  maybe I'd be in my own world and be like everything's great and I'm just like doing amazing uh
• 45:52
  I just know that that that heart that hurts it imposter syndrome I don't know I don't have the
• 45:58
  electric for that one that one is like a struggle even for me today like I I'm nervous before
• 46:04
  every podcast I'm nervous like before like every post putting myself out there it's hard it's a
• 46:10
  vulnerable thing that you're doing um so I'm so sorry I don't have a quote for that one you help me
• 46:19
  how do I get over it I I track my wins I track my wins um I look at all the times I haven't
• 46:27
  fucked up and I'm like why would I fuck up this time if I've killed it so many times in the past
• 46:32
  I think that's one thing that I because I also I mean not from podcast for me it's more when I
• 46:37
  speak on stage I mean it's a pretty classic fear but how did I handle that I just did it more
• 46:43
  you just do it doing it more does that's a thing yeah do it more and then it'll become easier
• 46:48
  yeah like they always be that little gremlin that's like like nagging at you um so I think yeah
• 46:55
  that's smart to just track your wins be like hey like I did this podcast this worked no one yeah
• 47:02
  no one died you know so I uh I now look for small little speaking gigs just like close to home
• 47:11
  so I'll just go and do them just on purpose that's that's that's the that's the hack so then when I
• 47:16
  get put on stage in front of 5,000 people I've done it 30 times that year because there's not
• 47:22
  many 5,000 plus person opportunities that you're gonna get access to even if you're a big speaker
• 47:26
  I mean there's only so many rooms that are that big right um so yeah I would just find little
• 47:33
  meetups little entrepreneurial gatherings and just like let me do my thing let me do my thing
• 47:39
  I love that I actually do love that because the more you do it yeah for sure even with these podcasts
• 47:44
  um because this is the most I've done obviously on this book um promotion um the more I do and the
• 47:48
  more I'm comfortable I'm learning like I don't like the questions before because they trip me out
• 47:52
  and they get me anxiety um so it's just yeah it's doing a more in learning like what makes you more
• 47:57
  comfortable and realizing like it's okay it's not that big of a deal usually what you're tripping
• 48:03
  about there's still much stuff going on the world what you're tripping about is probably like very
• 48:07
  small so just like relax you tripping yourself out is just gonna make it worse so just take a breather
• 48:13
  don't do caffeine with more important things which I did this morning um that's my one advice um yeah
• 48:19
  because of that it ups uh anxiety by the way if you do drink caffeine is another piece of advice
• 48:24
  because I like caffeine because it helps me like it raises the energy it helps me a little bit like
• 48:30
  with my thinking and it helps me just you know my clarity of thought but l b and i actually reduces
• 48:36
  the stress from caffeine so what I found when I get into a stressful situation so it's on a podcast
• 48:42
  and someone asks me a question or I lose my train of thought or in front of an audience um
• 48:48
  what i'm trying to avoid is this fight or flight response taking over and then
• 48:54
  building up and then your cortisol levels and your anxiety and then it's like you can't even
• 48:59
  you can't even bring it back and because now you're in this yeah i think so that was one
• 49:05
  strategy yeah i love that the more you trip yourself out because i've and when i've gone into two
• 49:11
  things really nervous i look at myself i look at and i'm like i'm not even myself
• 49:16
  but that's so that's also i would also say that in podcasting at least it's my job
• 49:23
  to make you feel just relaxed like that that's actually my job that's actually why i don't even like
• 49:29
  doing virtual podcasts because then like a in-person podcast so much more chill it's so much more
• 49:33
  relaxed but if the podcast host is making this is a lesson for all podcasters if you're making your
• 49:39
  guest feel like stressed as shit that's not a good podcast no it helps like the conversation like
• 49:46
  how me and you just kind of like went we're just like talking that's helpful not not us teaching
• 49:51
  people how to podcast that's not the point of this podcast but yeah no it's like we're getting
• 49:57
  to know each other like you're technically a stranger and although like we agree to this
• 50:01
  interview i still want us to treat us like we're just sitting down and like warm me up a little
• 50:06
  bit don't start off so deep have some you like some life stuff and then move to the handy stuff
• 50:13
  yeah how is um okay so obviously you know you built the massive brand you built babes um
• 50:21
  talk to me about how you look at building out your personal brand how you decided to write a book
• 50:28
  in that whole process because i i mean you're not you're not just the throwing shit into the
• 50:33
  wind and hoping it sticks you are strategic you built a massive audience which is super impressive
• 50:39
  and like even right now we're talking about how to launch a business on social in 2024 and you
• 50:44
  have very specific ideas about how to do it so i know that the shit you're doing is very intentional so
• 50:51
  oh i should you laughing i mean maybe yeah
• 50:56
  i honestly we i started this i wanted to write a business book i started when my mom was in the
• 51:03
  hospital because i had a lot of time with my hands but throughout it it was just this book i just
• 51:08
  want to tips because that's the type of books i like give me give me the meat how do i get to this
• 51:15
  from this to that but throughout writing it my publisher they saw some of my story so it became
• 51:22
  what it is now so that was actually on accident that was something i couldn't let it happen and there's
• 51:27
  a lot like their strategy and then there's things you just kind of let happen because i knew that
• 51:32
  my typical boring business book probably would have reached as many people as i wanted it to
• 51:37
  my story was just it was going to push it further and that's how we ended up where we are now
• 51:44
  and when you think about where you want to take your brand in the future i mean you set it like
• 51:49
  socials tough like instagrams tough when you when you write a book this is more for somebody who is
• 51:55
  in the position of like i want to be a thought leader subject matter expert whatever um
• 52:02
  like how did you what are you what are you personally using this book for more strategically i
• 52:08
  guess i want to understand because i'm learning this is i'm selfish too i want to i want to learn
• 52:12
  how to leverage a book to grow my brand get more speaking gig i'm laughing it's ironic that you
• 52:18
  had anxiety about going on podcast yet this is this is what you write the book to get more media
• 52:23
  exposure i know yeah i mean i just want it's all about it's it's the the corny reasons of actually
• 52:31
  helping people like the honest corny reasons of just helping people that felt like how i did
• 52:39
  but also the because i'm also thinking business i it's about building my brand so it's like
• 52:45
  it's about in the end goal it's about making my brand me my actual brand whether other brand
• 52:50
  i want to start if if i sell this brand or sell that brand it's just about just about building me
• 52:56
  and that is what the book is hopefully going to do it's just more eyes and more eyes the
• 53:01
  cheaper opportunity to be successful um yeah i forgot the question but i do i went on
• 53:07
  that was it that was it that was it okay um when you think about you you built this brand
• 53:15
  when you built babes a lot of it was through your name so and through and then your social and
• 53:21
  everything like that have you thought about how to remove yourself from it so that you can sell it
• 53:28
  is that a concern or no um not right now because i'm still
• 53:33
  no because i don't think i need to remove myself to sell it i think someone i mean at first of all
• 53:39
  i wouldn't never sell 100 percent i need a little a little residual give me a little percentage um
• 53:49
  but yeah i think it's still growing with me like i haven't like had a kid yet or become
• 53:53
  with child of that's the same thing or you know saying like so i haven't but starting line coming
• 53:58
  if i have a kid have a kid line coming it's going to grow with me but it's not even personally
• 54:03
  need these aren't crazy experiences that i'm having these are experienced all women are going to
• 54:07
  have and that's what i say in my brain it's going to follow the new throughout your life like
• 54:12
  we'll be with you when you're having a baby we'll be with you after you have the baby
• 54:17
  we'll offer kids clothes maybe like hopefully in a future i want to start getting old like i just
• 54:22
  just was looking at older models before this call like women in their 50s women in their 60s
• 54:27
  because i'm trying to think ahead like once i get that age and i still going to be able to model
• 54:31
  my brand or promote my brand so it's going to continue to grow with me but it's not still
• 54:35
  personal that i can't be sold because it's relatable to everyone it's chapters a lot
• 54:41
  where do you think do you think that there's still massive opportunity for entrepreneurs or even for
• 54:46
  or you want to take babes like what is untapped right now untowel what i'm working on untapped this
• 54:52
  girl she reached out to me she's actually another penguin author she is just she just she's a newly
• 54:58
  disabled person as a five year so she's in a wheelchair and she told me adaptive folding
• 55:04
  subs and i'm like thinking they adaptive folding clothing or yes she's like it's ugly it sucks
• 55:12
  they assume that because it's adaptive it's like old people clothes like things that don't have
• 55:17
  buttons thing because problems with their hands or they need like with um i have a gene brand so
• 55:23
  she needs something she has to be able to pull up and not unzip um so that's the unsolved place
• 55:29
  in the market that i'm going to next and i'm working on currently um i love that yeah i love that
• 55:34
  adaptive folding sucks look it up it's ugly but i'm going to fix that make it sexy i'll make it sexy
• 55:43
  good i'm i'm down for it i'm down for it um so i guess let's you know i want to i want to send
• 55:50
  people to go check out what you're building send people to to debate to your social and i'll do
• 55:55
  a couple just rapid fire to close it out but um is there anything that we didn't go into i'm
• 56:00
  just giving you the floor anything any words of wisdom advice things that you wanted to go into
• 56:06
  that we didn't go into yet but if if not that's cool too but i think you did a good job
• 56:11
  thank you i appreciate it i might i might do a couple more
• 56:20
  we're uh where can people connect with you where do you want to send people what's your social
• 56:23
  your website all of that social is sear rogers website searrodden.com easy
• 56:29
  easy enough all right okay so i would say let's do this um last last couple questions
• 56:37
  if you were gonna tell your younger 20 year old self one thing what are you looking at me for
• 56:43
  why are you giving me that face you're gonna tell your 20 year old self one thing it's like the
• 56:47
  easiest it is like a lob this is like i'm putting this question so you can just like destroy this
• 56:53
  question so you can just smack it down like gosh you being deep on the at the end okay sorry if i
• 57:00
  want to tell it's my 20 year old self something i would say if you stop distracting yourself with the
• 57:11
  way things are supposed to look at look like you would move towards success a lot quicker because
• 57:17
  i was distracted at that time it's 20 i was like this is the way why cuz he goes to be i'm taking
• 57:23
  all these steps and they're not working i was spending way too much time on that instead of
• 57:29
  what i was capable of yeah distracting that being distracted and look at that with yeah
• 57:37
  all those good things and to say yeah some some shit is about to happen it's gonna like
• 57:43
  traumatize you so um this
• 57:48
  traumatic people laugh a lot i hope we can cut a lot of those things i don't want people to think i'm
• 57:52
  crazy but uh some shit is going to happen um so just don't let it weigh you down too much you can
• 58:01
  conquer that as well like you've done anything else i love that i think that's important i
• 58:06
  so so important um you know you built that you built this brand on
• 58:12
  the sort of owning a lot of your own adversity and owning a lot of the shit that's happened to you
• 58:16
  and and putting that into it what would be just some advice for somebody that's going through
• 58:22
  adversity that's going through some shit it could be similar to yours it could be different
• 58:26
  just like a word of wisdom based on what you went through look it sounds corny but looking at
• 58:32
  the positive will keep you safe like i was living in a car but i'm like i'd have a car
• 58:40
  and i'm looking down for it and i'm looking at people on the street i'm looking at the world and how
• 58:47
  there's not to get political but there's a lot of things happening so it's just like looking up
• 58:52
  will keep you sane and keep you going towards the right goal if you're going through something
• 58:59
  when you when you look at all the sort of the success you've had obviously you went from
• 59:05
  living in a car ten bucks to your name to building a multi-million dollar brand you worked with
• 59:10
  Kim Kardashian or they shouted you out you were praised by Kim Kardashian and Beyonce which is
• 59:13
  absolutely wild um phenomenal uh so different seasons to your life for sure but you you
• 59:22
  look forward you can talk about what success means for babes and for the brand that's
• 59:28
  cool and maybe just speak on that and where you want to take it but also what does success mean
• 59:32
  for you in the future i i just want to do something that because clothes are great
• 59:41
  in fashion is great but i want to like change something i want to do something deeper and i think
• 59:46
  that i have i made a lot of women feel confident in ways that they haven't felt before i'd like
• 59:52
  to dive deeper into that i don't know what that looks like for me but i want it i want to make a
• 59:57
  actual shift in the world and some cut away don't don't laugh that's good don't you know i want it
• 1:00:05
  like because i'm going to leave this earth one day but i'd like i'd like to make my mark and more
• 1:00:10
  than just making women feel sexy which is great and i think that's important but i'd like to dive
• 1:00:18
  deeper into that or whatever that looks like so even it could be the adaptive clothing it could be
• 1:00:22
  something else i'm not sure what it is but that will be Michael i love it all right you go what
• 1:00:29
  we're gonna say no go ahead i was gonna i was gonna end with i know this is i i just want to say
• 1:00:33
  success looks different for everyone not everybody wants to be an entrepreneur like i we talk a lot
• 1:00:38
  about entrepreneurship but it's really hard and your version of success may be different um so whatever
• 1:00:43
  version that is it's okay um i try not to push that so much because it's like entrepreneurship
• 1:00:49
  is hard and it's hard you know not everybody wants to do that you may want to do something else
• 1:00:53
  and that's okay by the way not not everyone has to do that either it's it's it's not a mandatory it's
• 1:00:58
  it's it's okay it's actually better for us let's compensate yeah no i think i think you know just
• 1:01:06
  on that thought we we push we push entrepreneurship and like this hustle culture way too much
• 1:01:11
  and we don't really tell people what it is like when you're building your own thing
• 1:01:18
  and i think that more people i don't give a shit if both someone wants to build their own company
• 1:01:23
  i mean i love entrepreneurs it's all i do now but i think that more people have to understand
• 1:01:28
  like what they're getting themselves into i think that's huge because then you have these people
• 1:01:32
  that are building and they're entrepreneurs and they're stressed about money and they're isolated
• 1:01:38
  and mental health issues and relationship issues and physical health issues and all this shit
• 1:01:43
  oh really you can't even talk about the relationship issues when you're not for nor
• 1:01:48
  because your relationship is your business and then yeah it's a lot it's a lot that you're
• 1:01:51
  getting into a lot of people don't talk about like how hard it's going to be they just show like
• 1:01:55
  how great it is because that sells the product that they're selling back on there and be like
• 1:02:00
  oh guys i had a bad sales day that's not going to sell any product i have to say like oh we're
• 1:02:04
  doing amazing look at all my orders so it's important to talk about like what you're getting into
• 1:02:09
  so while someone is in it they they can see and expect it do you think i mean
• 1:02:16
  even just to get your opinion because i have my own thoughts on this i think it's very hard
• 1:02:20
  i think it's very hard for most people to hold down a really a really strong relationship when
• 1:02:26
  they're building something unless you're setting expectations from the gecko because it can be
• 1:02:32
  all consuming your energy your time um and i think that it really i think that most people again
• 1:02:38
  they don't understand what they're getting themselves into and their partner definitely doesn't either
• 1:02:41
  and that can hurt a lot of relationships oh 100% it's hurt yeah some of mine just because it's like my
• 1:02:48
  bait it's what i know and i'm such a hustler and i listen i have to i have to do this so you
• 1:02:55
  support me on this or goodbye but that's but that is so so not enough people say that and then
• 1:03:03
  they let this this thing drag on or there's just a resentment and there and it just keeps growing
• 1:03:07
  and growing and growing so they're not saying the goodbye which sucks or they're not even saying
• 1:03:13
  that at the beginning which also is incorrect and then there's this massive amount of resentment
• 1:03:17
  and hate for each other but it's because you it's this thing that you're trying to build it gets
• 1:03:22
  in between and if you knew what you're getting yourself into you could at least set the other
• 1:03:26
  person up and set their expectations which i think is very important. I know where themselves
• 1:03:30
  which i'm like i don't know how people do it but that's another podcast we'll figure that out
• 1:03:35
  on the next video