Latest / CattleUSA Daily / 332: AI Is Coming for Agriculture and Most Cattle Producers Aren’t Ready with Gabe Wright

Transcript

332: AI Is Coming for Agriculture and Most Cattle Producers Aren’t Ready with Gabe Wright · CattleUSA Daily

• 0:00
  In today's episode of the Cattle USA Daily podcast, we are
• 0:02
  welcoming on Gabe Wright to come on and talk about technology,
• 0:06
  AI, innovation, herd records, record keeping, all of those
• 0:11
  things within the space of the cattle industry.
• 0:14
  Gabe's story and everything that he brings today and a honest
• 0:18
  conversation about record keeping and technology within
• 0:21
  agriculture is just a really wonderful conversation.
• 0:23
  I'm so excited to share it with all of you today.
• 0:25
  Before we hop into today's podcast episode with Gabe, if
• 0:27
  you're watching on YouTube, you guys know the drill at this
• 0:29
  point. Make sure you hit that subscribe
• 0:31
  button and like this episode. And if you're watching on any of
• 0:33
  our other podcast platforms, make sure you take a second to
• 0:36
  go follow the show rate and review it.
• 0:38
  And if you enjoyed today's episode, make sure you share it
• 0:40
  with a friend. Now, without further ado, let's
• 0:42
  go ahead and hear from Gabe Wright.
• 0:47
  Welcome to the Cattle USA Daily Podcast, your go to source for
• 0:51
  the latest livestock markets, industry insights and the update
• 0:54
  shaping agriculture today. I'm your host, Lauren Moylan, a
• 0:58
  passionate advocate for agriculture, here to keep you
• 1:00
  informed and connected. Now let's dive into today's
• 1:04
  episode. Gabe, welcome to the podcast.
• 1:11
  I am so excited to welcome you on today.
• 1:13
  I would love it if you could just take it away for us and
• 1:16
  share a little bit about yourself, your background, and
• 1:19
  what brought you to where you are today to kind of get us
• 1:22
  kicked off on our conversation for today.
• 1:24
  Yeah, sure, Lauren, you got to be careful just leaving
• 1:26
  open-ended for folks who have Gray in their beard like I do,
• 1:29
  because we got a long story and so and limited time.
• 1:33
  Yeah. So thank you for having me.
• 1:35
  First off, I really appreciate. It's great to get to sit and
• 1:38
  chat with you and and all of your listeners.
• 1:40
  My story. So I grew up on a small cattle
• 1:42
  ranch in Arkansas and just fell in love with cows.
• 1:45
  I love, I just always liked cows and love the ranching lifestyle.
• 1:50
  It was a we were flashlight farmers, as we call it.
• 1:52
  We my my parents both worked off the farm.
• 1:54
  And then when I finished college, I went to University of
• 1:56
  Arkansas undergrad and poultry science, master's and AG
• 1:59
  business and thought I'd probably stay in the world.
• 2:02
  And when I finished college, I started trying to put together
• 2:05
  my own ranch and if my own animals and all this.
• 2:08
  And you know, honestly, it was hard.
• 2:09
  It's, it's so expensive and difficult to, as everyone knows,
• 2:13
  it's capital intensive trying to get into cattle and, but over
• 2:16
  the years was able to build up a little hurdle and all that.
• 2:19
  Had a, from a career perspective, had a pretty varied
• 2:22
  career. I feel like I've lived like many
• 2:24
  people my age, about 3 or 4 lifetimes.
• 2:27
  So I started off in traditional advertising and traveled the
• 2:30
  world with a few multinationals and then went from there to
• 2:33
  brand management. And if you're a random marketing
• 2:37
  for a group of outdoor brands, miss the, the world of ad and,
• 2:40
  and so got back into CPG, meaning like the, the products,
• 2:44
  you might find it like a Walmart or Kroger, that sort of thing.
• 2:47
  And then I've always been really good at pattern recognition.
• 2:50
  And when Instacart launched, I realized I had, I saw this
• 2:54
  pattern that I'd seen in the 90s, early 90s when like Walmart
• 2:58
  started adding grocery and they kind of thought this is a good
• 3:00
  idea. That's a bad idea.
• 3:01
  There's no margin in grocery, but maybe we'll drive traffic.
• 3:03
  Then about 10 years later when Walmart and and others said,
• 3:06
  wait, why can't we get people to shop us for anything other than
• 3:08
  grocery? And then about 10 years later
• 3:11
  when like Instacart launches and like this a good idea, it's a
• 3:14
  bad idea. There's no margin in picking
• 3:16
  people's grocery off the shelf for them and, and all that.
• 3:18
  And I thought, wait, this is going to be big.
• 3:20
  So I've launched a software and analytic software to help
• 3:25
  manufacturers understand their sales going through that
• 3:27
  curbside pickup, like when they come put the groceries in your
• 3:30
  trunk or the front store delivery.
• 3:31
  Did that for a few years, sold that all the while had cows and
• 3:36
  just flashlight farming as, as we say, just ranching and
• 3:39
  enjoying cows. And anyway, I've sold that and
• 3:42
  then exited that organization that that purchased that
• 3:44
  software last year. And since then, actually, I was
• 3:47
  sitting right here at my desk where you see me and had all my
• 3:51
  records scattered out and I thought, this is crazy.
• 3:53
  I'm having to sit down and enter records.
• 3:55
  I don't want to do this anymore. And so I launched created a
• 3:58
  large heart advisor where you don't have to see your desk in
• 4:00
  the records anymore. So that's a really compressed
• 4:03
  story there. And and anywhere you want to go
• 4:06
  from in that I'm happy to expand for or move on either way.
• 4:09
  Yeah. Absolutely.
• 4:11
  And I totally understand the feeling like you've lived many
• 4:14
  lives. I am obviously not quite to the
• 4:17
  Gray in my hair stage of my life yet, but it is one of those
• 4:22
  things. And you have lived a lot of
• 4:23
  different lives throughout your career and you've had a lot of
• 4:26
  experiences both in agriculture and outside of agriculture and
• 4:30
  from the outside looking. And I feel like that gives you a
• 4:32
  unique perspective on what you are doing right now in
• 4:36
  agriculture, being both a rancher and also bringing some
• 4:39
  really amazing technology into agriculture too.
• 4:42
  But before we hop too much into that, I would love to just hear
• 4:45
  a little bit more about your thoughts on the innovation and
• 4:49
  technology in AG, where we're going in agriculture and how
• 4:53
  ranchers can kind of really stay ahead of the trend rather than
• 4:58
  feeling like they're falling behind as far as that goes.
• 5:01
  Yeah, Lauren, it's so interesting to me.
• 5:03
  I mean, I remember it's been about four years ago, maybe
• 5:07
  maybe a little longer, maybe a little less than I remember.
• 5:09
  I met the gentleman who ran AI for John Deere and I was asking
• 5:13
  him like, what are you working on AI for John Deere?
• 5:16
  I met this individual and he worked in San Francisco work for
• 5:19
  John Deere. And I thought there's a couple
• 5:21
  things that don't go together on that.
• 5:23
  And he said they just, they just finished testing the sprayer
• 5:27
  that had like 4 different nozzles that had a herbicide,
• 5:31
  had a fungicide, had a insecticide and it had a, a
• 5:35
  fertilizer. And, and, and so the sprayer
• 5:37
  carried all those things and, and had cameras along the boom
• 5:41
  and, and looked at every individual plant and said, do we
• 5:44
  need to kill it? Do we need to help it?
• 5:45
  Do we need to fertilize it? And the, this, you know, for,
• 5:48
  for me, when I spray my pastures, it's just a broadcast
• 5:51
  spray and I spray everything. And this was, it saved about 80%
• 5:54
  of the spray. And that's, that's amazing.
• 5:56
  It is unbelievable what technology is doing to be able
• 5:58
  to, you know, we've all been, I don't know any rancher, any
• 6:03
  farmer that doesn't think I'd like to have a little more on my
• 6:06
  bottom line. And technology can be an unlock
• 6:10
  to, you know, becoming much more efficient, having a much better
• 6:14
  understanding of what's happening with in my case in,
• 6:17
  in, in my animals, what's what's going on there?
• 6:19
  How my pastors are performing, my cows are performing, my bulls
• 6:22
  are performing all of those things.
• 6:23
  And I think, you know, really for me that the technology piece
• 6:27
  is really about bottom line. There are some piece of
• 6:29
  technology I absolutely cannot stand.
• 6:32
  Like when I drive through the pasture in my truck, it thinks
• 6:35
  that every blade of grass in the wind is a human walking across
• 6:39
  the street. And so it's hard to check cows,
• 6:42
  that kind of thing. I don't that's not useful
• 6:43
  technology for me in my pasture. I don't like that, but but you
• 6:47
  know, technology is relates down to the bottom line is super
• 6:49
  helpful. And we're certainly seeing in in
• 6:52
  the US larger and larger farms, therefore harder to get your
• 6:56
  arms around and therefore harder for smaller ranchers maybe to
• 7:00
  feel like they can compete. I mean the gosh, the price of
• 7:02
  the tractor now is just unbelievable.
• 7:05
  Buying your hay equipment is unreal right now.
• 7:07
  And so, so that's one kind of pressure coming in.
• 7:10
  Another pressure coming in is the increased regulation that we
• 7:13
  see all the time where I mean you can't even go buy medicated
• 7:16
  mineral just off the shelf anymore that used to be anybody
• 7:19
  could do that. And so we see these things maybe
• 7:22
  more of a European style system coming hopefully slowly, but
• 7:25
  still yet coming. And so and I think technology
• 7:28
  has a couple of uses. It's it's, it's, it's one is
• 7:30
  improving the bottom line and then #2 is keeping kind of ahead
• 7:34
  of the curve of where the future is taking us in some of these,
• 7:37
  you know, regulations and need to keep records and health
• 7:40
  protocol and be able to be the traceability for our food
• 7:43
  production and all of that. Yeah, absolutely.
• 7:46
  As far as you made a really good point as far as bottom line and
• 7:48
  technology goes. And I think that a lot of
• 7:51
  producers have some hesitation when it comes around to
• 7:54
  technology because of costs on it.
• 7:56
  So from an outside perspective, respect of looking in and as a
• 7:59
  rancher yourself, how do you kind of balance technology and
• 8:02
  also maintaining your bottom line and not just seeing a new
• 8:05
  shiny silver spoon and being like, oh, this is going to fix
• 8:07
  all of my problems? Well, if there's a shiny silver
• 8:10
  spoon that would fix all my problems, I would buy it
• 8:12
  immediately if I could at all. But that would be a big spoon,
• 8:15
  I'm afraid. Yeah.
• 8:16
  You, you know, I tend to be, I'm actually kind of a tech rejecter
• 8:20
  because there's a lot of technology that's super handy.
• 8:23
  But then when it breaks or when it doesn't function, it really
• 8:27
  is, is incredibly costly. And I, it just bothers me to
• 8:30
  know when that, you know, I've got like one of my tractors.
• 8:33
  I can't, I just can't work on. There's very little I could do
• 8:35
  because it's all wires and you know, goes back to the computers
• 8:39
  and all that. And I'm constantly frustrated.
• 8:41
  Like I just want to go back to old school mechanical.
• 8:45
  I know how it works. I could jump in the engine Bay
• 8:47
  and know exactly what to go do and all that.
• 8:49
  There are those pieces that really are maybe that made the
• 8:53
  move you forward in terms of usability.
• 8:55
  But then when they break, it really is pretty destructive.
• 8:59
  When they break, there's not a good recourse.
• 9:01
  You can't sit out under the tree and the, you know, hay pasture
• 9:04
  and just fix it. Those sorts of things are are
• 9:07
  kind of a difficult thing. Then there's other pieces of
• 9:09
  technology that really do keep you going forward.
• 9:11
  And the question for me is always, you know, what are the
• 9:14
  areas where I as a rancher kind of maybe fall down a little bit?
• 9:19
  And I'll give you a couple examples of this.
• 9:22
  One is I've got a, one of my places in particular is very,
• 9:25
  very hilly. I really struggle to maintain
• 9:27
  speed accurately when I'm like when we go back to spring.
• 9:31
  And so having a better transmission really makes a big
• 9:33
  difference. And therefore a little
• 9:34
  technology makes a big difference.
• 9:36
  Being able to apply and maintain speed.
• 9:37
  It really has a particular benefit.
• 9:39
  Another thing is like in like record keeping, I used to make
• 9:43
  decisions in record keep. I keep all my, I've done
• 9:45
  everything I've had software's, I've kept it, you know, in a
• 9:47
  book and all that. And it would find that like as
• 9:51
  an example of if a fall calving cow didn't have a calf, I'd make
• 9:56
  a decision. Do I roll her to the spring
• 9:58
  calve or not? I might roll her if I do then
• 10:01
  say like the next year she doesn't spray cabin spring and
• 10:05
  it's like, Oh no, which notebook did I write down if that was the
• 10:08
  one that I had to roll in the spring before?
• 10:11
  Well, finding that notebook's hard.
• 10:12
  And it seems like what I ended up doing a lot of times is
• 10:14
  making a decision based on is that a cow that the the kids
• 10:17
  like feeding range cubes too? If so, she probably gets a free
• 10:20
  pass. If not, then she's probably, you
• 10:23
  know, that's a terrible way to make decisions, a terrible way
• 10:25
  to make decisions. But without having the
• 10:27
  information at hand. It was, you know, you kind of go
• 10:30
  back to memory. And the reality is my memory is
• 10:33
  not as good as I wish it was. And so it, it technology really
• 10:39
  is a an incredible benefit to be able to get back to what really
• 10:44
  is going on on my place. Did that cow have, did I roll
• 10:47
  her before? What really is her calving
• 10:49
  interval and, and that kind of thing.
• 10:51
  So I think there are a couple of, you know, 1 technology for
• 10:54
  technology sake. I'm a massive rejector that in
• 10:57
  terms of filling gaps that either.
• 11:00
  I I can't do or I don't want to do.
• 11:02
  I'm a big adopter in that in those two arenas.
• 11:05
  Absolutely. And just a funny story on my
• 11:08
  side of things. My dad listens to some of these
• 11:10
  podcast episodes, but maybe not all of them.
• 11:12
  So hopefully he doesn't listen to this one.
• 11:14
  He got a new computer recently and the old computer was an old
• 11:19
  MacBook that had like the you had the box and then you had the
• 11:22
  monitor, right? Well, I got him a new one and
• 11:24
  now it's all integrated and he took it in to get it all
• 11:27
  transferred over and all of these things.
• 11:29
  And I'm on the phone with this man trying to get everything
• 11:31
  transferred over and his records are on there and we're in
• 11:34
  calving season right now and he's like, I need to update
• 11:38
  these records that are in Excel. He can't get on his new
• 11:42
  computer. They transferred it all over.
• 11:44
  But then he didn't know. This is so funny.
• 11:47
  He didn't know his password to his e-mail.
• 11:50
  And so therefore he and he also didn't know his password to his
• 11:53
  Apple account in order to download the Excel app because
• 11:57
  you have to download all the apps on the new computer.
• 11:59
  So the Excel Excel doc was on the computer, but it wasn't
• 12:03
  accessible because he didn't have the Excel app download.
• 12:05
  And we went to download it and I I'm 100 miles away on the phone
• 12:08
  with him trying to walk him through all of this and trying
• 12:11
  to get Excel downloaded. Well then his Wi-Fi wasn't
• 12:14
  working. Well then we figured out he
• 12:15
  didn't have the password to his Apple account.
• 12:17
  Well, the e-mail associated with his Apple account, he also
• 12:19
  doesn't know the password too. And so we're over here like.
• 12:24
  I think I might be your dad. That sounds exactly like
• 12:26
  something that would happen to me.
• 12:28
  Exactly that. The, like, sequel to events that
• 12:30
  I live through all the time. Yeah.
• 12:33
  He was like, I think my password to Apple might be Apple and I
• 12:37
  was like, dad. You know a lot of.
• 12:40
  Universal passwords that we've been using for our entire.
• 12:43
  Lives. Yeah, we're figuring.
• 12:45
  It out, but that's an example of technology, yeah.
• 12:48
  My very first password, I remember the the first time
• 12:51
  something required it used to be there were no passwords.
• 12:53
  It just, you know, you log in and trust say this person is,
• 12:55
  you know, my very first password.
• 12:57
  I was like, passwords are stupid.
• 12:59
  And so my first password was the let the word what so is what and
• 13:02
  the number four what for. I was like, this is so dumb.
• 13:04
  And I kept what for is my password for like years because
• 13:06
  I was like, passwords are so dumb.
• 13:08
  And so I've graduated past what for?
• 13:11
  But I guarantee your dad has a similar story of, you know,
• 13:15
  these passwords are for the birds.
• 13:16
  But yeah, but you know, the the I wonder if I've got it sitting
• 13:20
  here when I I was sitting here, I've got when I decided to hurt
• 13:26
  advisor. So, you know, to talk about
• 13:28
  technology a little bit and maybe make it related back kind
• 13:30
  of what your dad's going through.
• 13:31
  One of the things I hate is losing information.
• 13:35
  But in cattle records, I always felt like I was losing
• 13:38
  information. Part of it was because I've got
• 13:40
  my right in the rain notebook that's still on my desk.
• 13:43
  I've got my notebook out of my truck.
• 13:45
  I've got my clipboard from shoot.
• 13:48
  Last time we were working shoot side and I was sitting here one
• 13:51
  day it was raining outside. I'm like, it's a good day to
• 13:53
  enter records. And so similar to that, I was
• 13:55
  back to Excel and I'm putting my Excel and so I go through a
• 13:59
  couple of notebooks. I'm like, I've got to go out in
• 14:00
  the rain and get a notebook out of a tractor and you know that
• 14:03
  kind of thing. But then I flipped the page of
• 14:05
  my clipboard and I one of the and it couldn't have been me,
• 14:10
  but something had stepped on a piece of 1 and it tore like half
• 14:13
  the page off. I'm like, no, those record,
• 14:15
  they're just gone and there's no getting that back anymore.
• 14:18
  And I thought, this is so I hate entering records.
• 14:21
  I don't do in a timely way and therefore my records are
• 14:24
  incomplete and therefore I can't make decisions.
• 14:27
  And that's why I did Herd Advisor, so that I'd never have
• 14:32
  an issue in any records because it's all by voice.
• 14:35
  I just, hey, Siri, and you mentioned cabbing.
• 14:37
  She just heard me. Thank you.
• 14:38
  But I just, you know, hey, the lady who just heard me cow #2
• 14:42
  had a calf. It was a bull.
• 14:43
  We castrated it. We tagged it for it.
• 14:45
  Whatever the case is, I moved the cows out of this pasture and
• 14:48
  that pasture. And I think that's the thing
• 14:49
  with technology, like keeping records is interesting, but who
• 14:53
  cares if I have great records or not if I can't make decisions
• 14:56
  out of it. And that's where it really comes
• 14:58
  down to. So as an example, like if you've
• 15:01
  got, so for me, my fall cabers, cabers, I move my bulls in
• 15:05
  roughly the weekend after Thanksgiving, moving out
• 15:07
  January. Well, when I move bulls into a
• 15:10
  pasture with cows, the system knows, wait, those are boys and
• 15:13
  girls, things are going to happen.
• 15:14
  So it'll open expected calving window.
• 15:16
  Now I know those cows should be calving in September and it'll
• 15:20
  create expecting calving dates for those cows.
• 15:23
  And, and then I can track did they calve as expected or not?
• 15:27
  And just based off the movement record and same thing of being
• 15:30
  able to see like what really is the project, same thing on, on
• 15:32
  sale information with most of us don't have perfect sale
• 15:35
  information. We, we, we group up our calves
• 15:37
  and send them off to the feed lot, send them off to the sale
• 15:39
  barn or whatever. But we know something we know
• 15:42
  whether that cow had a steer or heifer.
• 15:44
  Well, that tells us something that we know kind of well, that
• 15:46
  one seemed to be on the large bigger side.
• 15:48
  We know what the birth date was. Now we can kind of get back to a
• 15:50
  little bit of an average daily gain because we know what that
• 15:53
  group, you know, what the average weight was.
• 15:54
  And after two or three years you can start to say, wait a minute,
• 15:57
  that that cow looks like her calves are always a little bit
• 16:00
  underperforming. Maybe I should call her or man
• 16:03
  that cow something she she must have be producing some milk
• 16:07
  because those things come out and they grow.
• 16:10
  But if we don't have the date you, we can't know it.
• 16:12
  You don't have to have perfect data to get to very good
• 16:15
  directional answers. I think that's where technology
• 16:18
  comes in. It can keep up with things that
• 16:20
  we just can't, and it can analyze the things that we just
• 16:26
  really can and get us to better, better decisions, which is what
• 16:29
  the whole thing is all about. Yeah, A. 100% And I cannot tell
• 16:33
  you how many times like you pulled out those little handy
• 16:35
  dandy mini notebooks that can fit in all of our back pockets.
• 16:38
  You throw them on the dash, all the things like that, right?
• 16:41
  But you have five of them throughout the different pickups
• 16:44
  and the different tractors. And God forbid you stumble
• 16:48
  getting into the pickup one day and you pour your whole entire
• 16:50
  cup of coffee on it. And then, and I might be
• 16:53
  speaking from personal experience here, and you open it
• 16:56
  up and you're like, cool, I wrote in pencil on this.
• 16:59
  So it's gone. It's gone.
• 17:01
  It's gone. And then I'm never in, you know,
• 17:03
  if I've got calving records, I'm never in the truck that has the,
• 17:07
  the, the book that I wrote the cabinet.
• 17:08
  Yeah. And so I have it all in place.
• 17:10
  The other thing is like the couple things that always
• 17:13
  frustrated me was I want everybody that comes on to my
• 17:16
  place to have the same source of truth from a record perspective.
• 17:19
  So all the users that you need are there.
• 17:21
  I want to be able to have, you know, people that are actually
• 17:23
  admins on my farm and use. So any user I want my my
• 17:26
  parents, I want my siblings. I'll have access to the the
• 17:29
  information, be able to enter records with the right
• 17:32
  permissions and all that on my farm because it really does make
• 17:36
  a difference in how many times have have we ended up with a,
• 17:41
  you know, this cow had a calf and somebody else writes a
• 17:43
  different notebook. This how a cat had a calf and
• 17:45
  you're like, OK, did she have twins or those duplicate records
• 17:50
  or how does you know what is that?
• 17:52
  You know, and I've been there like I I I've got an amazing
• 17:56
  herd that they all have twins when it's me and somebody else
• 17:58
  working in. But I never had that made a
• 18:00
  sell. They must all get out and run
• 18:01
  away to the neighbors. I don't know what the deal is.
• 18:03
  Yeah. Yeah, 100%.
• 18:05
  And I think like a big thing too is what you have created is ease
• 18:09
  as well within the record keeping process.
• 18:13
  Because I think that's one thing with technology and ranchers.
• 18:16
  I mean, you put yourself in practice of actually utilizing
• 18:19
  these things. And it's like I do not have the
• 18:20
  time when I'm out checking cows to sit there and get on the app
• 18:24
  on my phone and like enter all of these things.
• 18:26
  Like that's why we have these notebooks where we can chicken
• 18:28
  scratch in there really quickly. And I'll come back to it later,
• 18:31
  right? But.
• 18:32
  It's not that no one gets into cows to keep records.
• 18:36
  And one of my great delights in life is to have a day where I
• 18:40
  get up early, jump on a horse, and I just go right out through
• 18:43
  the herd. And then.
• 18:45
  But I don't want to pull my phone out and type things in.
• 18:47
  So I just keep my phone in my pocket and I just voice my
• 18:49
  records in and I keep focus on what's happening.
• 18:52
  I get to enjoy my ride. I get to enjoy the the beauty of
• 18:55
  the sunrise in the morning and all those things and I don't
• 18:58
  have to type anything in, but I can still keep records the as as
• 19:01
  hurried I might. I mean, I'm the only one who has
• 19:04
  cabs get out. I know, but a week or so ago I
• 19:07
  had so a couple of heifers get out on the neighbor went and
• 19:09
  picked him up and hit him with little lace.
• 19:11
  And so I just want to drive throw them in the trailer when
• 19:14
  I'm coming home. I just voice in records while
• 19:16
  I'm driving, coming home. It just it just now that it's so
• 19:18
  easy to enter records, I actually keep records and
• 19:21
  they're actually up to date. And therefore we can make real
• 19:24
  decisions off of them as the system starts to give some of
• 19:26
  those predictive metrics and help us see what decisions we
• 19:29
  should make. Yeah, yeah, absolutely.
• 19:31
  And I think like that's the biggest thing is looking at our
• 19:34
  businesses as businesses and actually having the metrics to
• 19:37
  be able to make those decisions and kind of take a step back and
• 19:41
  make strategic business decisions, not just a decision
• 19:44
  based off of that Cow's really nice when we go out to give cake
• 19:47
  with the with the kids or grandkids, right, Like to
• 19:50
  actually making decisions based off of their performance, how
• 19:54
  they're continuing to perform as years go.
• 19:56
  And you can see those long term trends and like you talked about
• 19:59
  earlier, this fits you perfectly.
• 20:00
  Right. You're a person that likes to
• 20:02
  see those repeating patterns. So creating something that is
• 20:06
  really available to people I think is just so amazing and
• 20:08
  really forward focusing on technology.
• 20:10
  And so one final question to kind of wrap this up for us
• 20:13
  today is where do you think technology is going in
• 20:15
  agriculture? Where do you see kind of the
• 20:17
  next phases, next steps, whether that's AI, whether that's new
• 20:22
  hit things? What do you where do you think
• 20:24
  it's going in the next few years?
• 20:25
  Yeah, we're, we're, we're. I hope it doesn't get to.
• 20:29
  I hope it doesn't take the joy out of what we do.
• 20:31
  I really enjoy being out working in it.
• 20:35
  And I think there are some scenarios you can play out where
• 20:37
  it starts to take the joy we become working for, for
• 20:39
  technology versus technology working for us.
• 20:41
  And that is not, I think that's this the not the spirit at all
• 20:44
  of. But I do think when I look down
• 20:46
  the, the list of things I do daily, weekly, monthly, there
• 20:49
  are a lot of things that either I don't want to do, I don't have
• 20:52
  the skill set for. I really need help in, in, in
• 20:55
  understanding how to make decisions around it.
• 20:58
  And I think we'll see more and more technology supplement in
• 21:00
  there. I think we're going to see
• 21:01
  technology really helping us to refine our bottom line and
• 21:04
  really understand our bottom. I'll give a good example of
• 21:06
  this. I think I've got my cows are too
• 21:08
  big. I think my weaning weight as a
• 21:10
  percentage of my cow weight, I think there's opportunity there.
• 21:13
  I have a hypothesis there. There's opportunity there.
• 21:15
  If I would like be a little bit more selective on my cows, I
• 21:18
  could get a higher percentage of weaning weight.
• 21:20
  I may be able to run a few more cows to make up for the total
• 21:23
  pound. But without like good technology
• 21:26
  being able to run those numbers, I'm just not going to do it with
• 21:28
  a calculator or, you know, pencil and paper.
• 21:31
  I'm just not going to. And so there are a lot of great
• 21:34
  use cases for technology. I think there are some areas
• 21:36
  where we're going to end up in a place where we can really ask
• 21:39
  questions of technology and it's a true business.
• 21:42
  We have a true business partner with us helping us like an
• 21:45
  office manager, maybe even like a chief financial officer
• 21:50
  helping us make decisions. And I'm excited for that because
• 21:52
  I think I'm going to speak for most of us out.
• 21:56
  We just, that's not what we got into this for.
• 21:59
  We got into it because we just love the lifestyle of being out
• 22:02
  fixing fence, unfortunately having to pull ticks off of us,
• 22:05
  all those things. Yes, 100%.
• 22:10
  I could not agree more. And I agree with you on the fact
• 22:13
  that, like looking at it as a business partner and tool that's
• 22:16
  going to continue to help us grow.
• 22:17
  I mean, that's how we're already starting to use it in our
• 22:19
  different businesses. And so I'm excited to see how it
• 22:22
  continues to impact agriculture going forward and the cattle
• 22:25
  industry. Gabe, this has been such a
• 22:27
  wonderful conversation. I hate to like stop it here
• 22:30
  because I feel like we could just keep on talking on
• 22:33
  everything, but this has just been so wonderful.
• 22:36
  And I really loved hearing your story and your thoughts on
• 22:38
  technology and agriculture and everything that we're kind of
• 22:40
  seeing right now and innovation going forward.
• 22:43
  Really appreciate you and your time today.
• 22:44
  To all of our listeners out there, make sure you check out
• 22:46
  the show notes down below. I'm going to have all the links
• 22:48
  for Gabe's information, herd Advisor, all of those things
• 22:51
  where you guys can check that out down below in the show
• 22:54
  notes. Thanks for listening to another
• 22:55
  episode of the Cattle USA Daily Podcast.
• 22:58
  We will see you all next time. Have a good one y'all.