Preparing for the Return of Live Events

Advertising Specialty Institute · Jun 2, 2021 · 12m

Warming weather and states reopening are factors paving the way for the return of live events across the country – both within the promotional products industry and other industries. ASI Chicago returns to McCormick Place from July 13-15, followed immediately by the Chicago Auto Show – billed as the nation’s largest auto show and rescheduled from February. The return of trade shows and events spells opportunity for the industry, but in many ways, 2021 will be a transition period back to normalcy. Many shows and events will continue to have heightened safety protocols and built-in distancing…