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Trinity Logo Rebrand Backlash | San Antonio News
Trinity University’s bold new logo—swapping the iconic Murchison Tower for a sunburst—sparked an instant alumni revolt, forcing a humiliating U-turn just five days after launch. Faced with a flood of backlash and demands for the tower’s return, leadership admitted they underestimated the emotional weight of the symbol and failed to include enough outside voices in their design process. Now, Trinity is pausing all celebrations and forming a new alumni-led committee with marketing and design expertise to guide the next phase—whether that means tweaking the logo, resurrecting the tower, or…
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