Latest / Wedding Pros who are ready to grow - with Becca Pountney / New Year - Same you? Let's get your wedding business sorted for 2023!
Transcript
- 0:00Becca: In today's episode, I wanna welcome in 2023.
- 0:04If you're listening to this in real time, it's now the 12th of January, which means
- 0:07statistically any New Year's resolutions you made have already gone out the window.
- 0:11Whatever you think about New Year's, it is a great opportunity to take
- 0:14a moment to pause and reflect.
- 0:17So let's stop putting pressure on ourselves to become brand new
- 0:19people because you know what?
- 0:21You're great as you are, but instead, let's spend some time reflecting today.
- 0:25Let's plan and dream together.
- 0:29I'm Becca Pountney, wedding business marketing expert, speaker and blogger,
- 0:33and you are listening to The Wedding Pros who are Ready to Grow podcast.
- 0:37I'm here to share with you actionable tips, strategies, and real life
- 0:40examples to help you take your wedding business to the next level.
- 0:44If you are an ambitious wedding business owner that wants to take your passion
- 0:47and use it to build a profitable, sustainable business doing what you
- 0:51love, then you're in the right place.
- 0:53Let's get going with today's episode.
- 0:57Today's episode is gonna be a chance for you to plan and reflect.
- 1:00So before I get started, why not go grab a pen and paper, settle down
- 1:03somewhere comfortable cuz you are gonna be doing some of the hard work today.
- 1:08You know, one of the great ways that we can learn is by looking back.
- 1:11So I wanna start with today's episode.
- 1:13By helping you to look back over 2022 as a whole to see what you learned, what
- 1:18you achieved, what you struggled with, and how we can use that information to
- 1:21bring you into a better place for 2023.
- 1:24So first up, I want you to write down on your paper your
- 1:27biggest achievements in 2022.
- 1:30All of us have achieved something last year, and sometimes we just
- 1:33don't take the time to look back.
- 1:35Perhaps it was the year you started your business.
- 1:37Perhaps it was the year you stepped out of employment and went out on your own.
- 1:41Perhaps it was your busiest every year, your best financial year,
- 1:44or perhaps you were part of a styled shoot that got featured.
- 1:47There's so many ways we can have good achievements in our businesses.
- 1:49So write down at least two, if not three or four on your piece of paper now, and
- 1:54just spend a second realizing how great 22 was for you and what great things you.
- 2:01Once you've got those achievements written down on your piece of paper, I
- 2:05wanna start thinking about the struggles.
- 2:07Looking back on 2022, where did your struggles lie?
- 2:11What did you find difficult?
- 2:12Maybe the business didn't take off as quickly as you wanted it to.
- 2:16Perhaps you had some really difficult customers.
- 2:18Perhaps you struggled to get into the groove of marketing.
- 2:20Perhaps your work-life balance was all over the place.
- 2:23Write down just a couple of things that you struggled with.
- 2:26Although we don't wanna dwell on this for too long.
- 2:28It's really important to look at what we struggled with so we can
- 2:30look at how we can make it different.
- 2:32As we go into 2023, we can learn so much from the things that we struggle with.
- 2:37One of the things I struggled with, especially at the beginning of
- 2:392022, was letting some of the things that were going on in my life,
- 2:43Overcrowd my mind and therefore take away my focus on my business.
- 2:47And that's one of my big regrets because actually those things, yes,
- 2:50they were important, but they took up far too much of my brain space.
- 2:53And I realize now that it was taking away from some of the good
- 2:56things I could do in my business.
- 2:58So as I go into 2023, I'm learning from that.
- 3:01I'm worrying less about what people think and worrying more about my
- 3:05goals and what I want to achieve.
- 3:07So what were your struggles for 2022?
- 3:09Get them down on.
- 3:12Okay.
- 3:12The next thing I want you to reflect on is when you look back over your inquiries
- 3:16and bookings from last year, where did most of your bookings come from?
- 3:20I hope by now that you are asking people when they come to you, where they found
- 3:23you, whether they found you at a wedding fair online or instagram, and take a look
- 3:28at where those inquiries are coming from.
- 3:29Are people inquiring through your website?
- 3:31Are they contacting you via Instagram or Facebook Messenger?
- 3:35Keep a note of where people are coming from.
- 3:37Now, people don't always remember where they found you, or they might have found
- 3:40you in a few places, but it's important to ask this question or to add this
- 3:43question on your inquiry form because often all of our marketing efforts, we
- 3:48can do loads and loads of marketing, but one thing can often be a lot.
- 3:51Than the others.
- 3:52So we can, instead of doing more, just double down on the
- 3:54thing that's working for us.
- 3:56So for example, if you know wedding fairs are really successful for you, then look
- 3:59at doing more wedding fairs in 2023.
- 4:02If you know Instagram is really successful for you, we'll then double down and do
- 4:05more Instagram posts and reels this year.
- 4:07Have a look.
- 4:08At what worked for you last year, so you know where to focus this year.
- 4:12Take a look over those inquiries.
- 4:14The ones that were good quality, the ones that were easy, ones
- 4:17that came in and work out.
- 4:19Okay.
- 4:19How did they find me?
- 4:20Where did they find me?
- 4:21Perhaps a lot of your work came from word of mouth.
- 4:23Well, that's great.
- 4:24Double down on your networking and your connections this year.
- 4:28There's so much to be learned about where people came.
- 4:32Now I want you to look at who those people were.
- 4:34What percentage of those people were ideal clients?
- 4:38Are they people that were paying the rates that you deserve or were they still
- 4:41people that were looking for a bargain and you just booked out of desperation?
- 4:46How many of the weddings were at venues that you loved working at, and how
- 4:48many were maybe not quite your ideal client, and then put that against the
- 4:53information about where they came from.
- 4:54It may be that you find people coming from a certain part of your marketing
- 4:58are not as ideal as the other people who are coming from somewhere else.
- 5:02Again, writing this stuff on paper and just taking a few minutes to reflect can
- 5:06really help you in your business as you start to look forward to 2023 and work
- 5:10out where to spend your time and effort.
- 5:14Okay.
- 5:14The final thing I want you to think about for 2022 is that age
- 5:18old thing, the work life balance.
- 5:20Now, I don't believe there is anything such as a perfect work life
- 5:24balance, but have a look back at last year, how do you feel about how you
- 5:28balanced your work and your life?
- 5:30Do you feel like you worked way too much?
- 5:32Do you feel like maybe you took off too much time and you didn't actually
- 5:35focus on your work nearly enough and you could have done more if you did?
- 5:38It doesn't matter what the.
- 5:40Is, but again, you need to learn from it.
- 5:42If you did too many weddings last year and you just didn't have time to
- 5:45think, well, you need to have a look at what you're planning for this year.
- 5:48Could you do less weddings?
- 5:49Could you put your prices up so you bring in the same revenue,
- 5:52but for less weekends work?
- 5:54Did you do too many weddings back to back and you felt burnt out?
- 5:57You need to put in different boundaries as we go into 2023.
- 6:01It's really important to consider all of these things.
- 6:03Nobody wants to start a business and then just become totally
- 6:06stressed out, exhausted, tired, angry, and never having any freedom.
- 6:11Most of us start a business because we want the time and freedom to spend with
- 6:14our families and to work more flexibly and to do the thing that we love.
- 6:18So we need to take back control of that.
- 6:20So have a look and honestly ask yourself, how did you do in 2022 when
- 6:24it came to your work life balance?
- 6:29Okay, we've looked back.
- 6:30Now we're gonna start looking forward.
- 6:33We're gonna take what we wrote down from last year and start learning
- 6:36from it as we plan into this year.
- 6:39Now, I want us to start by dreaming big for 2023.
- 6:42I'm a big believer in dreaming big, and I'm a big believer that if you
- 6:45make plans and write them on paper, you can then start taking small
- 6:48steps towards making them happen.
- 6:50So we are gonna make the 3, 2, 1 dreams.
- 6:53So write the numbers three, two, and one on your piece of.
- 6:57Let's start with number three.
- 6:59I want you to write down three venues that you want to work
- 7:02with or be booked at over 2023.
- 7:05Now, that doesn't necessarily mean the wedding's gonna happen in 2023, but
- 7:08you're gonna take a booking for that venue, or you're gonna get on their
- 7:11recommended supply list, you're gonna exhibit with them, something like that.
- 7:15I want you to dream big.
- 7:16Think about your ideal customer.
- 7:17Think.
- 7:18Ideal venue.
- 7:19Nothing is out of reach.
- 7:21So please, at this point, don't not write something down cuz you
- 7:24think it's an impossible dream.
- 7:25We are dreaming big and if you get something on paper, you can start
- 7:28working out how it's possible.
- 7:30So write down the name of three venues that you would absolutely love to
- 7:34work at or be booked at over 2023.
- 7:38Get them written down on paper and then after this call,
- 7:41start doing some research.
- 7:42Can you find out who the venue coordinator is or the venue manager there?
- 7:46Can you look at what they've got coming?
- 7:47This year, can you have a look at who else is recommended by them?
- 7:51And if there's anyone, you know, once you've got these venues written down, you
- 7:54can start making action and working out how you can get a relationship with them.
- 8:00Okay.
- 8:00Now for the number two.
- 8:02Next to the number two, I want you to write down two wedding businesses that
- 8:06you want to have worked with in 2023.
- 8:09Again, dream big.
- 8:10Is there a massive wedding planner that you just wish you could work with?
- 8:13Is there an incredible photographer that you would love to work on a wedding with?
- 8:16Is there an amazing.
- 8:18Florist who is incredible at their skill, and you would love
- 8:21to do a wedding alongside them.
- 8:23I don't know who it is for you, but I would love you to write down the
- 8:26names of two suppliers you would love to work with over 2023 and into 2024.
- 8:33Again, once you've got these names written on paper, then you can
- 8:36start thinking about how you can build a relationship with them.
- 8:38How can you move in those circles?
- 8:40Where could you get to know them?
- 8:41Is there anything you could do to collaborate with them on a style
- 8:44shoot or to see if there's ways you could work together once you've
- 8:48got those names on paper, then you can start making it happen.
- 8:51But when you just leave them in your head and you don't really
- 8:53think it's possible, you're never gonna move towards that dream.
- 8:57Okay, and now for the number one on your piece of paper, I want
- 9:00you to write down one big dream.
- 9:04This is the thing that if you told me this time next year it
- 9:06happened, you would not believe it.
- 9:08You would be over the moon.
- 9:09You would be so excited and so happy.
- 9:11This isn't just one normal thing that happens day to day in your business.
- 9:15I want you to dream big.
- 9:17Perhaps you wanna double your income for this year.
- 9:19Perhaps you wanna launch your own wedding podcast.
- 9:22Perhaps you wanna book your first destination wedding or attend a
- 9:25wedding and work at a wedding abroad.
- 9:27Perhaps you've always dreamed of writing a book or a guide.
- 9:30Perhaps you wanna speak on an international or national
- 9:33stage about what you do.
- 9:35There are so many things you can dream about.
- 9:37Perhaps you've got a dream of a holiday you wanna take your
- 9:39children on at Christmas time.
- 9:41It could be that there's a certain publication you would love to
- 9:44see your work featured in, or an award you would like to win.
- 9:47Go on Dream Big, dare to Dream Big, and write that big dream down, because
- 9:52once again, once it's on paper, you can start working towards it.
- 9:56You can work out the pieces of the puzzle little by little that can
- 9:59get you towards that big dream.
- 10:01As I said, I honestly believe anything's possible if you put
- 10:04the work in and do the action.
- 10:06So hopefully you've got your 3, 2, 1 written down on your paper.
- 10:09So just a.
- 10:10Three venues you would love to work with or be booked at by the end of 2023.
- 10:15Two suppliers you want to have built relationships with and worked with by
- 10:18the end of the year and that one big dream that you would love to see happen.
- 10:23So you can tell me this time next year, Becca.
- 10:25I wrote it down and now I've done it.
- 10:28Okay, we've got our 3, 2, 1.
- 10:30Now let's talk about money.
- 10:32Yes, I know you don't like talking about money, but at the end of
- 10:34the day, we are running a business and business comes down to money.
- 10:38Otherwise, it's just a hobby.
- 10:39So I want you to write down your money goal for 2023.
- 10:43How much money do you want to bring into your business over the next year?
- 10:47Now, I'm not talking about profit, I'm talking about revenue.
- 10:51So how much money is gonna come into your business overall?
- 10:54What is your money goal?
- 10:56Now, you don't wanna just pluck a number out of the air.
- 10:58There might be some work that you wanna do around this, and most importantly,
- 11:02you need to work out, okay, if I break that number down, how do I get there?
- 11:06So for example, if you say to me, I wanna bring in 50,000 pounds over
- 11:102023, then I'm gonna say, great.
- 11:13How many weddings do you need to book?
- 11:14At what price in order to bring that money in?
- 11:17What other things you need to sell, what you need to upsell,
- 11:19what packages do you need to create in order to bring that money in?
- 11:23Perhaps you need to add in some additional income streams, some workshops, or some
- 11:27Mother's Day boxes, or whatever it is that you do to get to that money goal.
- 11:31There's no point saying to me, I wanna bring in this much money without
- 11:34knowing how to do that in your business.
- 11:36So write down that money goal.
- 11:38Think.
- 11:39Be brave, but then break it down, work out what that actually means and what you
- 11:43need to do to achieve that Even better, write it somewhere, pin it up so you can
- 11:48see that goal on the desk in front of you, up on the wall by you or in your phone.
- 11:53So you look at it every time you log onto your phone.
- 11:56Know exactly what you're planning for this year.
- 11:59and Break it down.
- 12:00Once you start breaking it down, it will seem a lot more manageable
- 12:03and a lot less like pie in the sky.
- 12:07Okay, so you've got your money goals and you know where that money is coming from.
- 12:10Now you can start looking at your marketing focus for this year.
- 12:14Now you're gonna take the information we've just put together so you know how
- 12:17much money you need to get, you know how you need to get it, you know what your
- 12:21ideal clients are, and you know what worked for you really well last year.
- 12:25So now can we double down the efforts in that area?
- 12:28Where are you gonna be spending your time, your energy, and your money
- 12:31marketing your business for this year?
- 12:33Maybe there's a couple of different places.
- 12:34Maybe you're gonna do an Instagram.
- 12:36Every single day for the next six months to see if that
- 12:39helps increase your revenue.
- 12:41Perhaps you're gonna book into more wedding fairs.
- 12:43Perhaps you're gonna double down on networking and coffees
- 12:45and meetings with venues.
- 12:46Perhaps you're gonna do more style shoots so that you can get more imagery for your
- 12:50business that suits your ideal client.
- 12:52I don't know what your marketing focus.
- 12:54Is is gonna be different for each and every one of you, but I want you
- 12:57to write it down and I want you to make it manageable and actionable.
- 13:02You can't market everywhere really well, and your ideal
- 13:05clients aren't looking everywhere.
- 13:07So learn from what's worked in the past.
- 13:09Double down and do more of it.
- 13:12Write it down.
- 13:14Okay, that's our marketing focus.
- 13:15Let's think about our personal development focus.
- 13:19What areas of your business do you feel like you are weakest in?
- 13:23Perhaps it's sales.
- 13:24Perhaps you just don't feel confident to make the sale.
- 13:27Maybe you don't know how to end a sales call, or you just don't really
- 13:30know how to sell yourself better.
- 13:32Or if that's you, then maybe your personal development focus this year
- 13:35needs to be on sales, read books, listen to podcasts, go to trainings, all about
- 13:40how to sell better and be more confident
- 13:42perhaps you know that Instagram works for you, but you're not very good
- 13:45at it, and you're not confident.
- 13:47Well, if that's you, then maybe prioritize some training on how to
- 13:50do Instagram reels or how to make more money from your Instagram.
- 13:53How to make your Instagram bio stand out.
- 13:56Focus on that.
- 13:59Perhaps it's a confidence thing for you.
- 14:00Perhaps you just need more confidence around money mindset and your own
- 14:04confidence and imposter syndrome.
- 14:06Getting in the.
- 14:08If that's you, then your personal development focus needs to be on that.
- 14:11Again, listen to podcasts, read books, go to training sessions on that area.
- 14:16We can't learn everything all of the time, so it's much better to be focused
- 14:19on one area and learn to do it really well, implement it, and then look at a
- 14:23different personal development focus.
- 14:26Perhaps for you it's.
- 14:27SEO you really wanna understand search engine optimization and how
- 14:30you can improve that in your business.
- 14:32well again, read books, go to training sessions.
- 14:35If you're in the member's lounge with me, request training sessions on that
- 14:38area and we can all improve together.
- 14:43Okay.
- 14:43I know you've done a lot of work.
- 14:44I did warn you there was gonna be a lot of work in today's episode.
- 14:47If you normally listen to this while you're out on a run or just in the
- 14:49background, I understand it's a little bit harder, but I really wanna focus in
- 14:53on making sure you get results in 2023.
- 14:57So the final couple of things we're gonna look at.
- 14:59First of all, I wanna talk about habits.
- 15:01Now, habits can be a really good thing because they can make sure that something
- 15:05happens in your business regularly, but they can also be a negative thing.
- 15:09So I want you to think about habits to break and habits to start.
- 15:12So first up, habits to break.
- 15:14What things are happening in your business and in your life that you need to break?
- 15:19Perhaps you can see that you are always getting distracted and
- 15:22scrolling, Facebook and wasting time.
- 15:24How can you break that habit?
- 15:25Can you move your phone to a different room?
- 15:27Can you put it on airplane mode?
- 15:28Could you block certain apps for certain times of day?
- 15:32For some of you, the habit you need to break is that comparisonitis.
- 15:35You know that you keep looking at what other people are doing and
- 15:38comparing yourself to them, and that can do you damage both mentally
- 15:42and in your drive to do better.
- 15:44Cuz you feel like giving up.
- 15:45You feel like everyone's always better than you, and it leads
- 15:47to frustration if you turn those channels off, block people hide.
- 15:52People stop yourself from being able to see their staff.
- 15:55Then it can be so freeing for you and your business.
- 15:59Looking at other people's stuff can just hold you back because you worry
- 16:03about copying their ideas even though you didn't mean to do it intentionally.
- 16:06Perhaps you're just looking at them or feeling down all of the time, and
- 16:09instead you could be channeling that energy into making your business.
- 16:13Better.
- 16:14So if you are suffering from comparisonitis, that is a
- 16:17habit that needs to break.
- 16:19Perhaps a habit that needs to break is that you're working too much.
- 16:22You never move from your desk, you don't eat properly.
- 16:24Perhaps you're just working all the hours and not getting enough done.
- 16:28Then you need to start taking a break.
- 16:30So I want you to write down at least one, if not more, habits that you
- 16:33need to break as we go into 2020.
- 16:36And then I want you to think about habits you need to start.
- 16:39Are there things you could be doing in your business that are gonna
- 16:42be really, really positive, good habits, perhaps every day when
- 16:46you get back from the school run?
- 16:47If you're taking kids to school, you're gonna post on Facebook or
- 16:50you're gonna make a new Instagram reel.
- 16:52That's a habit.
- 16:53I was starting towards the end of last year that I would get in from the school
- 16:56run, and the first thing I would do would be make sure I looked presentable
- 17:00and to make a quick reel on Instagram.
- 17:02This meant it was done before I even started work for the day.
- 17:05I could just post it, leave it, not worry about it, and get on with my
- 17:08work, knowing that I'd done some visibility work for that day ahead.
- 17:12It's a great habit to get into.
- 17:14Perhaps you need to get into the habit of walking at lunchtime.
- 17:17Doing more steps, getting away from your desk.
- 17:20Perhaps you need to make a habit of meeting up with people for coffee every
- 17:23single month so you know you're making new connections each and every month.
- 17:28Again, write down on your piece of paper, one or two habits you
- 17:31want to start doing in 2023.
- 17:33Feel free to share any of these with me.
- 17:35Drop into my dms on Instagram.
- 17:37Post in my free Facebook Community Wedding Pros who are ready to grow,
- 17:40and let me know what habits you wanna break and what habits you want to start
- 17:44telling someone else can make you so much more accountable for getting it.
- 17:49That now brings me onto the final thing I wanted to share in today's episode.
- 17:53As we think about 2023, I want you to start mapping out your
- 17:57time off and your boundaries.
- 17:59If we don't do this at the start of the year, often time can creep up on
- 18:03us and we realize we haven't actually booked much time off now already.
- 18:07It's only the 12th of January, but I've gone to my diary and I've
- 18:10highlighted in my diary all of the school holidays so that I know that I'm
- 18:14gonna get time off with my children.
- 18:16I make sure that.
- 18:17Book appointments or calls in those weeks so that I can have some free time
- 18:21and I know I'm guaranteed some time off.
- 18:23Otherwise, meetings start creeping in, appointments start coming in,
- 18:26and then I never get the time off.
- 18:29So have a look at your own calendar.
- 18:31Look at the year as a whole and work out when are you gonna go on holiday?
- 18:34When are you gonna take time off away from your business?
- 18:37When are you gonna block out so you don't take additional
- 18:39bookings or calls or events?
- 18:42Get that in the diary.
- 18:43Now, if you're in a proper job and you didn't ever have holiday, your
- 18:46boss would be asking you why, and if they didn't give you holiday,
- 18:50you would be kicking up a fuss.
- 18:51So why don't we take holiday from our own businesses?
- 18:55The other thing I want you to think about as we go into this year is, Boundaries.
- 18:59Are you gonna set an out of office so that there's certain times
- 19:01you won't be replying to emails?
- 19:03Are you going to make sure you don't take weddings back to back?
- 19:06Are you gonna have a cutoff of how many weddings you are willing to do in 2023?
- 19:10And once you hit that number, you're gonna stop and move on to 2024.
- 19:14Are you gonna stop having long conversations with clients late at night
- 19:18that they're not actually paying you for?
- 19:20What boundaries do you need to put in place to free up your
- 19:23time and to make you a better.
- 19:26Person, there is no point running yourself into the ground working
- 19:30all the time and being miserable.
- 19:32That is not what owning your wedding business is all about.
- 19:35So the final exercise for today is to map out that time off and those
- 19:40boundaries, write them down again.
- 19:42Put them somewhere visible if it's helpful, and make sure you stick to them.
- 19:46You don't need to be there for.
- 19:47All of the time, make sure your information is accessible on your website.
- 19:51Make sure you've got as much set up so they can do their research
- 19:54themselves without your involvement.
- 19:56And make sure if you're not gonna be replying to emails overnight,
- 19:59that you put on some kind of out of office onto your email system so
- 20:03that people know your boundaries.
- 20:06I hope today's episode has been helpful as you reflect back on
- 20:092022 and look forward to 2023.
- 20:13The main thing is you don't need to put pressure on yourself.
- 20:16Ultimately, new year is just changing of days from one day to the next.
- 20:20It's not.
- 20:20Particularly special, but it does present us with a good opportunity
- 20:23to think about these things.
- 20:25What we don't need to do is put loads of pressure on ourselves thinking that
- 20:28this has to be our best year ever, and that we have to be a perfect version
- 20:32of ourselves because we don't know what this year is going to hold, but what we
- 20:36can do is give ourselves the best chance to get focus, look ahead, and plan our.
- 20:42It's been a pleasure working with you on this today.
- 20:44I would love to know how you got on.
- 20:46Feel free to drop me a message on Instagram or leave me a
- 20:49review here on the podcast.
- 20:50And if you've got a wedding pro friend who might find this information helpful,
- 20:54why not share this episode with them or share it on your Instagram stories.
- 20:57We're here to help.
- 20:59I'll be back next week.
- 21:00I'll see you then.