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357: Empowering Empathy with Stephanie Castro

What does it mean to empathetic in our business? Showing empathy allows you to connect with the nervous clients. It also helps both clients and staff feel like they are understand and not alone. Stephanie Castro, owner of Stay Home Pet Sitting, joins the show to share why the words we use help clients see the value in our business. She also explains how she's growing her company culture, and what it means to make hard decisions.

Main topics:

Empathy to staff and clients

Converting from social media

Fearful clients

Importance of core values

Main takeaway: Because of the empathy you have for…

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