How Colleges Use Merit Aid to Trap Families (Degree Free #205)
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Merit aid sounds like a reward. We think parents should see it as a sales tool. We start with a Ramsey Show caller whose family already has $200,000 in debt, student loans, a home equity loan, and a large mortgage. His daughter receives merit aid, and that small discount helps make another round of borrowing feel reasonable.
But…
The skinny
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