The ROI of the Shaky Camera: How to Unlock The Real Value of Social Media
Brands spend fortunes on polished studio shoots, yet modern consumers crave raw, unpolished authenticity to make purchasing decisions. In this episode, Klaviyo's Brett Bernstein unpacks why user-generated content (UGC) consistently outperforms highly produced media. We explore the psychology of trust, why the "shaky camera" aesthetic drives conversions, and how bringing real-time social signals into your CRM finally unlocks the true ROI of your social media efforts.WhatsApp us your comments and questions on +447392087344Tech Talks is powered by Harvey Nash, the leading global provider of…
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