Latest / Loud & Lifted / Corporate Hard Truths: Why Hard Work Isn’t Enough with Roxy Couse
Transcript
- 0:00Welcome to Loud and Lifted. I'm your host, Betsy
- 0:02Ham. Today, I'm talking with Roxy Kaus, a former
- 0:06Fortune 500 corporate leader turned creator,
- 0:09career voice, and founder who talks about work
- 0:11in a way that more people need to hear it. Honest,
- 0:14practical, and with zero corporate fluff. Roxy
- 0:18has built a huge platform on social by saying
- 0:21the quiet parts out loud, like the fact that
- 0:24hard work alone does not get you promoted. And
- 0:26in her words, sometimes it just gets you more
- 0:28work. In this conversation, we get into all of
- 0:31the hard truths, visibility, personal branding,
- 0:34bad bosses, why your manager's reputation matters,
- 0:37and how to stop waiting for someone else to magically
- 0:40notice your potential. We also talk about what
- 0:43it really means to build something on your own
- 0:46and why creating options for yourself might be
- 0:49the biggest life upgrade of all. Welcome to loud
- 0:53and lifted Roxy. Thank you so much for being
- 0:56here. Thank you for having me. So you talk a
- 1:00lot about careers, personal branding, boundaries
- 1:02to a few thousand people on social media, like
- 1:06pretty amazing gig. But you have a corporate
- 1:10experience to back up what you talk about. And
- 1:14now you're also building your own thing. So we're
- 1:16going to talk about some really interesting perspectives
- 1:18that you have today. And we're going to start
- 1:20somewhere uncomfortable. You talk a lot about
- 1:23and hard truths. So let's get into it. What are
- 1:26some of the, what's the biggest hard truth you
- 1:28think that women have been told or sold from
- 1:31a corporate perspective? Yeah, I think there's,
- 1:33I think there's so many. One of the first ones
- 1:36that I ever talked about on social media was
- 1:38around that performance alone will not get you
- 1:42promoted. And I, I think it being an eldest daughter,
- 1:47a millennial, I always thought that, you know,
- 1:50I kept my head down. I did my job. Eventually
- 1:52I was going to rise to the top. I did not. I
- 1:55was taking so many lateral moves and it just,
- 1:58I just didn't understand why. And, um, one of
- 2:02the things I always talk about, it's like hard
- 2:04work gets you more work and and when you're invisible,
- 2:09no one is going to be speaking your name in rooms
- 2:13that you're not in. And so there's, there's just
- 2:16like, these methods and these things that I've
- 2:19learned the hard way that I talk about through
- 2:21my content today. And how far were you in your
- 2:25career when you came to this realization? So
- 2:28far in my career, my first job I had, I remember
- 2:34I was, every time a role came open, I was like,
- 2:38oh, I'm gonna apply because I was hard, I was
- 2:40very hard working, new process. I'm like, I can
- 2:43do it. I would take it, I would own it. I would
- 2:45be the, I would set the standard of like how
- 2:48we actually get. things done, but every time
- 2:51a new job would come open, it wouldn't go to
- 2:54me. And finally, people started quitting. And
- 2:58every time somebody would quit, they would give
- 3:00it to someone else. They'd find someone else.
- 3:01And finally, they were like, Roxy, we're going
- 3:03to give this job to you. And I was grateful,
- 3:07but also it just kind of left the sour taste
- 3:09in my mouth. And so I was probably about five,
- 3:12six years into my career before I realized, oh,
- 3:15wait, this hard work doesn't... helped me get
- 3:19promoted. And I also had this realization that
- 3:22in order to promote myself, I had to keep leaving
- 3:24companies. Like I had to keep promoting myself
- 3:27out of companies. And that gets exhausting. Like
- 3:30maybe I want to stay where I'm at. So if you
- 3:34do want to stay where you're at, you do have
- 3:35to figure out like, how do I thrive in these
- 3:37spaces? Like what, what is going to help me to
- 3:40get to where I'm trying to go? So what is the
- 3:43answer to that? Yeah, so one, it's visibility.
- 3:47I talk about on social media this. the cost of
- 3:50being invisible is too high. And I'm an introvert.
- 3:54A lot of people don't know that about me, but
- 3:56I'm an introvert. I used to, I was telling someone
- 3:59that I was in this role and I had taken these
- 4:02several lateral moves. I sat right by the bathroom.
- 4:06So it was like a lot of foot traffic. I never
- 4:08spoke to anyone. People would pass. Like there
- 4:10was this opportunity for me to just be like,
- 4:13hey, cause when you're an introvert or like you're
- 4:16just not necessarily comfortable with Small talk,
- 4:20one of the best ways to do it is to, it's one
- 4:22-on -one interactions. Maybe you don't feel comfortable
- 4:23talking in a meeting, but if you can catch somebody
- 4:26one -on -one, and I realized that was my superpower,
- 4:29just one -on -one conversations. But in that,
- 4:31in that particular role, I never talked to anyone.
- 4:34And so when it came to review time and they're
- 4:36like, yes, Roxy did do a great job, but we're
- 4:40not giving her a higher rating because we don't
- 4:45think that like she necessarily deserves it.
- 4:48We don't even know who this is. Those are the
- 4:53things. You have to figure out how to be strategically
- 4:56visible in corporate spaces. I teach a lot about
- 5:00personal branding. We can't afford to not elevate
- 5:04or invest in our personal brand. That's one part
- 5:06of it is being more visible inside of corporate
- 5:09rooms and outside. You bring up a great point
- 5:13because we talk about visibility, exposure a
- 5:15lot. Pi is one of my favorites, which I saw you
- 5:18did some content on that not that long ago. But
- 5:21to your point, it's not about being introverted.
- 5:24You just have to figure out where you're comfortable
- 5:27and that one -on -one piece. Sometimes I hear,
- 5:30well, I don't know how to start. I don't know
- 5:31how to start the conversation. Do you have any
- 5:34advice on somebody who wasn't super extroverted
- 5:37to how you started to engage with people at work?
- 5:40Yeah, I think it starts with a simple like, hey,
- 5:43hi, how are you? One of the one one thing that
- 5:46happens and actually, I'm a person that I'm going
- 5:50to find a work bestie at work, but I have to
- 5:53do that by it's like slowly integrating myself
- 5:57into getting to know this person. Like I initially
- 6:00I don't want to know about your weekend plans.
- 6:02I'm just that person. I don't want to know about
- 6:04your weekend plans. I I'm very much about the
- 6:08work, but If I can start to integrate myself
- 6:11in the conversation, like, hey, how are you doing?
- 6:13And then eventually doing that, you start to
- 6:16learn more about people and how they think. Corporate
- 6:22people are some of the funniest people I've ever
- 6:24met, but for the longest time in my career. Nobody
- 6:27was being funny. That's why part of my content
- 6:29is like, it's humor. Like guys, like it's not
- 6:32that serious. And I just love when I find out
- 6:35these little tidbits about people and it can
- 6:37be overwhelming at first if somebody like over
- 6:39shares. I'm like, oh wait, I wasn't ready to
- 6:41know this. Once we start to have these conversations,
- 6:46these one -on -one conversations, I learn more
- 6:48about you. That really helps me. And I think
- 6:50that that is so important. I think a lot of people
- 6:52think that when it comes to networking, we think
- 6:54we have to go to these huge networking events.
- 6:57And we need to go to these happy hours and talk
- 7:00to everybody in the room. And that's literally
- 7:02not how it happens. It just is. these very intimate
- 7:06one -on -one conversations, getting to know someone.
- 7:08And eventually you just start to build this network
- 7:11of people who know who you are and you know who
- 7:13they are and how you can support each other.
- 7:15And I think that that's the best way to go about
- 7:18even being just being more visible. Absolutely.
- 7:21And so for somebody starting out with this, how
- 7:23do they come across or not feel fake, right?
- 7:26Like sometimes I've heard that, oh, that's not
- 7:28who I am. It's not how I'm comfortable. So how
- 7:31do we make sure we're not being fake when we
- 7:32start doing this? I think that there is, we all
- 7:36play a role, honestly. I think no one is. their
- 7:41most authentic self at work, honestly. I just
- 7:44feel like that's just the reality of what it
- 7:46is. Who I am in my house when every other word
- 7:50is a cuss word. No, I'm not showing up at work
- 7:53that way. I wouldn't have a job. So I do think
- 7:56that there is a, we do have a professional hat
- 7:59and we have who we are outside of work. And you
- 8:02don't have to marry these two people together.
- 8:07being like myself, like I'm a homebody. If I
- 8:11saw someone at work at the grocery store outside
- 8:14of work, I'm probably gonna hide. Like, I don't
- 8:16want to talk to you. But at work, that's different
- 8:20because I know that in order to achieve my goals,
- 8:24I need to be more collaborative. I need to interact
- 8:27with people. It's just, that's the cost of trying
- 8:31to get where you're trying to go. It's like...
- 8:33leaning in a little bit, and I don't think that
- 8:35there's anything authentic or inauthentic about
- 8:39doing that. Like, you literally have this North
- 8:42Star, this goal, and you can't just be sitting
- 8:45in your cubicle and not getting to know people
- 8:49or interacting or being in these meetings, and
- 8:51you have this thought and not sharing. But at
- 8:54the end of the day, you're expecting to grow
- 8:57your career, get promoted. have more beam on
- 9:01more vis high visibility projects. It's just
- 9:03like, that's just the cost of doing business.
- 9:06Like we all have to lean in a little. That's
- 9:08a great way of putting it. And it's funny because
- 9:10I was thinking of it's part of playing the game
- 9:13and I struggle with that concept, right? Because
- 9:15it's a game. Well, kind of like there's winners
- 9:18and there's losers, right? So, you know, that's
- 9:21that to me, that's just. It's part of playing
- 9:22the game, whether that's the best way to use
- 9:24it. That's just the reality of, especially in
- 9:26bigger corporate organizations. And again, you've
- 9:28been fortune 500 companies. So you've been there,
- 9:30you've done that, you know, you know, the rules,
- 9:33the unspoken rules. Yeah, exactly. I definitely
- 9:35think it is a part of playing the game. And honestly,
- 9:38I don't think that there's any winners or losers
- 9:41in, in, in the game, but it is, um, you, and
- 9:45I think a part of playing the game is actually
- 9:48knowing that the game exists, and there is a
- 9:50game that you are playing. So just even being
- 9:53aware of the fact that, okay, being the hardest
- 9:56worker does not guarantee that I'm going to get
- 10:00the exposure that I want, or I'm going to get
- 10:02promoted at the end of the day. That is a part,
- 10:04just being aware that the game exists is also
- 10:08a part of just playing the game. Very true. That's
- 10:11very true. So you talked about the building the
- 10:14relationship piece, which I agree is totally
- 10:15important. and that helps with the visibility
- 10:17but how do you suggest sort of giving yourself
- 10:21like putting your own horn giving yourself credit
- 10:22like putting that visibility of building like
- 10:25hey I'm doing this great work I hear women say
- 10:28like I feel like I'm bragging it was a team effort
- 10:31you know all these reasons that they minimize
- 10:33the impact so how have you approached that impact?
- 10:38gone in both directions. I have not spoken to
- 10:41my accomplishments and then no one knew what
- 10:44I was doing. I have oversold my accomplishments.
- 10:47And then I was told I need to play for the team
- 10:50on the front of the jersey, not the back. So
- 10:52like, but I truly believe that you have to speak
- 10:56to your accomplishments. Like you have to find
- 10:58these opportunities to share like what you did
- 11:02and what your contribution was because your rating
- 11:07and how your view within the organization is
- 11:10not within the team scope. Like everyone is rated
- 11:15individually. And so if everything you do is,
- 11:19oh, that was because of the team, then what's
- 11:22your contribution? So you have to be strategically
- 11:26speaking to your... impact. I think this is so
- 11:29important and it's going to feel so cringe when
- 11:32you do it and you're just going to be like, why
- 11:34did I do that? I don't want people to be like,
- 11:38this is about me, me, me, especially when you're
- 11:40a manager too. It's like, when do you find those
- 11:42opportunities to speak to your work and your
- 11:45contribution when you're always trying to toot
- 11:47the horn of your team, but it's totally necessary.
- 11:50And one of the things that I don't think people
- 11:53understand is that sure, you speaking to your
- 11:56accomplishments, Maybe you feel like, oh, this
- 11:59is making my manager look bad or my manager already
- 12:01knows what I do. Why do I need to actually share
- 12:05more broadly? I say, don't let your manager get
- 12:08in the way of your career because maybe that
- 12:10information is staying with your manager. But
- 12:13the people in those calibrations are much higher
- 12:16than your manager and they have no idea who you
- 12:18are. If you can find those opportunities for
- 12:21you to actually speak to it like, oh, yeah, I
- 12:23had this idea. My team carried it. We contributed
- 12:27to the organization this way. You have to do
- 12:29it. You have to get comfortable with speaking
- 12:32to your own accomplishments. I love that. And
- 12:35especially what if your manager's not respected?
- 12:39That's one of my hard truths that I said. If
- 12:42your manager is not respected within the organization,
- 12:45if no one is listening to what your manager has
- 12:49to say, you're not getting promoted. Because
- 12:51if they go into a calibration and they're like,
- 12:54oh, this person is amazing, no one's listening
- 12:57to them. No one cares. And so sometimes we do
- 13:01get stuck under managers who are not respected
- 13:03within the organization. I think this is also
- 13:05a part of playing the game. You have to know
- 13:07you're in those rooms. If you're in meetings
- 13:09with your manager, read the room, look at body
- 13:12language when your manager talks. It can kind
- 13:14of help you to understand, is this person respected?
- 13:18And if they are not, this is going to be a hindrance
- 13:21to my career. So how do I drive visibility for
- 13:24myself and my impact outside of my direct line
- 13:28of reporting structure? That is so important.
- 13:31And I learned that early on in my career. I had
- 13:34a boss that people didn't respect and she liked
- 13:37me. you know, she would say good things about
- 13:39me, but she wasn't respected. And I certainly
- 13:43realized, even if she was saying my name in a
- 13:45room, nobody cared. Nobody cared because they
- 13:48didn't respect her. So, you know, I strategically
- 13:50had to be intentional about building relationships
- 13:53and not excluding her, but around her, to her
- 13:57peers, to people who would also be in that room
- 13:59who would be like, oh, wait, yeah, Betsy, yeah,
- 14:01she's great. So it was not... being malicious
- 14:05or doing anything to her, it was just building
- 14:06around her. And that absolutely impacted my career
- 14:09early on because otherwise I might, well, I wouldn't
- 14:12still be there, but it would have been a whole
- 14:15different path for sure. So that's really important.
- 14:18That kind of leads me to something else that
- 14:19you talk about is that no one's coming to save
- 14:22you. So talk to me about that. Yes, I feel like
- 14:26this is the most important thing to realize about
- 14:30your career. Of course, there are You meet people
- 14:33in your career journey that can help you to get
- 14:37to the next level or help you to get to different
- 14:39spots in your career. But honestly, it is on
- 14:42you to own it. Your career is your responsibility.
- 14:46And I think that this is one of the most important
- 14:48lessons we can learn early on in our career.
- 14:51It's not your manager's. job to advocate for
- 14:55you. They should, but it's not necessarily their
- 14:58their their responsibility because they're also
- 15:00playing the game. They're they're trying to advocate
- 15:01for themselves. So you have to really own your
- 15:05career. And what that looks like for you is could
- 15:08be totally different from someone else. One of
- 15:10the things I always say is that a career is personal.
- 15:12And so there have been different times in my
- 15:16career where people were like, why are you why
- 15:18are you already leaving this company? And I'm
- 15:20like, Well, I am trying to get here and I've
- 15:24exhausted all of my resources and opportunities
- 15:27here, so I have to make a move. Whether it be
- 15:32financial or whatever your goals are, you are
- 15:36in control. You have to sit in the driver's seat
- 15:39of your career because if you don't, someone
- 15:41else is going to do that for you and you might
- 15:44end up somewhere where you did not want to be.
- 15:48That's so true. We talk a lot about sponsors
- 15:51and mentors and who's in your circle. And that's
- 15:54all really important, but you're not accountable
- 15:56for you moving on in your career. And you have
- 16:00to have that initiative. And I think that's a
- 16:01really important piece to clarify that, yes,
- 16:04build your circle, have the mentors, have the
- 16:06right people in your circle, but it's you taking
- 16:09the responsibility and that responsibility to
- 16:11do that. So if someone hears that and they're
- 16:13like, oh, you don't need to do that. What does
- 16:15that look like? How do we take some of those
- 16:17steps? Yeah, I think the one one thing that I
- 16:20always did with my teams and actually something
- 16:22that I had and I've talked about this in content
- 16:24was I always maintain this career compass for
- 16:27myself. I'm like, OK, so where do I actually
- 16:30want to be in three years? Where do I want to
- 16:32be in five years? What skills do I need to get
- 16:36there? What are my strengths? What are my weaknesses?
- 16:38I think being self aware of. your skills and
- 16:42ability also helps. Like being really real with
- 16:44yourself. Earlier in my career, I'm like, I'm
- 16:46amazing. I don't understand why I'm not getting
- 16:49promoted. But then it's like when an executive
- 16:51or somebody would walk past me, I would freeze
- 16:53and I wouldn't talk to them. So it's like there,
- 16:58I needed to, there was an opportunity for me
- 17:00to... to grow in my soft skill development and
- 17:05all of these things. And so I do think that you
- 17:07should have this sort of roadmap for yourself
- 17:10and be mindful of that. So like some, a real
- 17:15example of that is I had this goal that, okay,
- 17:19I want to be at a senior manager level by this
- 17:24timeframe. Titles aren't everything, but it was
- 17:29something that I really wanted, and I had been
- 17:31a manager for a really long time. I was trying
- 17:33to grow, and I was being told by my manager,
- 17:37like, you need to spend two more years in this
- 17:39role. And I'm like, well, I don't have two years,
- 17:41because I don't want to be in this role for two
- 17:44more years. That's a long time. Yeah, so I just
- 17:48took, I promoted myself on out of that organization.
- 17:52And I think those are those things. even if you
- 17:55have mentors and sponsors, they might be telling
- 17:59you something that is in conflict with where
- 18:01you're trying to go. And just because someone
- 18:06has been around the block for much longer than
- 18:08you does not necessarily mean that their advice
- 18:13is viable. You need to do what's best for yourself
- 18:16and your goals and achievements. And so that's
- 18:20what I, I just think you have to have this roadmap
- 18:22for your career and really think about how you
- 18:27can get there. And I just feel like that will
- 18:31help you as you carry on with your journey. Absolutely.
- 18:35And I totally agree with that. It's not funny.
- 18:38It's not the word to use, but it's interesting
- 18:40that the most popular episodes that we have done
- 18:42on this podcast over the last year are about
- 18:45the bad bosses. It's the micromanager, it's the
- 18:47narcissist. It's, you know, there's 13 types
- 18:49of bad bosses. So obviously a lot of women out
- 18:53there are dealing with bad bosses, right? Clearly,
- 18:55unfortunately, that's life. You're going to have
- 18:57some great ones, you're going to have some that
- 18:59aren't. So when you're in that situation, how
- 19:02do we navigate around that? How do we deal with
- 19:04that? And to your point, have that compass that
- 19:06we're focused on our career and kind of like
- 19:09the end and not even the end of what's next,
- 19:11I guess. So one of the things that I always say
- 19:14is that you can't outwork a bad boss. And honestly,
- 19:19I earlier in my career and actually later in
- 19:21my career too, where I would have a insecure
- 19:25boss or just a terrible manager, I always felt
- 19:30like whether I worked with them, worked harder,
- 19:34tried to work around them, work harder so other
- 19:36people can know what I was doing, it's exhausting.
- 19:40And it's a game that... it's very hard to win.
- 19:46And a lot of times you either have to move to
- 19:50another role or you need to move to another company
- 19:53because it will impact every aspect of your life,
- 19:58your home life, your mental health, your physical
- 20:01health, everything. And I just feel like life
- 20:06is too short to sit in that level of misery.
- 20:10it's just hard to outwork them. And so I just
- 20:13think keeping that in mind and focusing on what
- 20:16you can control and also just Focusing on your
- 20:20life outside of work definitely helps. When I
- 20:23was going through those situations, I started
- 20:26to enrich my life outside of work. I started
- 20:29to take on more hobbies. There was one time where
- 20:33I was like, I learned how to swim. I learned
- 20:35how to play golf. It was all because I had a
- 20:37shitty manager and I needed to figure out a way
- 20:40to clock out from that job and clock into my
- 20:43life. That gave me a lot more joy. so that I
- 20:47didn't feel like I'm sitting in this misery on
- 20:50my computer all day and I'm so afraid of what
- 20:53they're going to say or what's going to happen
- 20:55next. Like you literally just have to figure
- 20:58out how to leave it at work and start enjoying
- 21:02your life outside of work. That is a great point.
- 21:04Sometimes we just get sucked into this area of
- 21:07negativity and you get it, you spend a lot of
- 21:09hours of your day, of your week in that environment.
- 21:12So having something else to focus on that's positive
- 21:15and more optimistic is really important. I want
- 21:17to know, you worked at a lot of different companies
- 21:19and what I almost called this podcast originally
- 21:22was there is no girls club. Because through my
- 21:25career, I never found, I guess let me back up,
- 21:29everybody talks with the boys club, right? Where
- 21:31is the boys club? 100 % it exists. Great. Good
- 21:33for them. They actually support each other. Maybe
- 21:36they feel like we feel like we're excluded at
- 21:38times, but they're supporting each other. But
- 21:40what I run into is that there's a lack of that
- 21:43community and support amongst women throughout
- 21:45organizations. So have you seen that? Have you
- 21:47dealt with that? And like, what's your advice
- 21:49for navigating that? Yeah, I truly believe that.
- 21:52I truly believe there is no girls club. I've
- 21:55had situations where I there are a few girls.
- 22:01were against me at work for various reasons.
- 22:06And I'm like, at the end of the day, the competition
- 22:09is never between us. It just isn't. So the fact
- 22:14that you're going at me does not elevate you
- 22:19in any way. There's still more men in this organization
- 22:24than there will ever be us. So we should be able
- 22:27to bond together. But yeah, there's definitely
- 22:29not a girl's... club within the office. There
- 22:33have been pockets though. So I've worked with
- 22:36some amazing women in my career, many of them
- 22:40that I just still talk to today. So if you do
- 22:43find those pockets, it's like lean in, like I'm
- 22:46going to be. a resource for you and I want I
- 22:50hope that you're a resource for me. Trauma bonding
- 22:53is a real thing within the organization. So when
- 22:56you find someone who gets it and that that cares
- 22:59about you as an individual, like it is so important
- 23:02to just hold on to that. And I just know that.
- 23:06This this won't be forever like you working in
- 23:09that organization won't be forever I worked at
- 23:11many companies throughout throughout my my life
- 23:13and I was trying not to get sucked into the drama
- 23:16of what it is or what the organization was because
- 23:20I just knew it was just like a moment moment
- 23:22in time and I actually one of my Content pieces
- 23:26I talked about it is like Mean Girls has never
- 23:29been cute in any phase of life not in middle
- 23:32school high school college corporate, which is
- 23:36still happens, but it's like, it's just not okay.
- 23:39I totally agree. As you're asking me, and I say
- 23:43this to my teenage daughters too, sometimes you
- 23:45have to drown out the noise, right? Like there's
- 23:47going to be people who are that way. They're
- 23:49miserable. They have their own issues. We're
- 23:51never going to change them. But it's just your
- 23:53point, finding the people that you surround yourself
- 23:55with have that circle and just ignore them. People
- 23:58catch on. They know that they're mean. They know
- 24:00whatever it is. It's just focusing on those who
- 24:03are around you and who are supporting you and
- 24:05know that they're true colors though, and that's
- 24:09what it is. But you're right. There's a lot of
- 24:10amazing women out there. We just need to continue
- 24:12to build that and be intentional about that and
- 24:14just not only ignore them, but draw out their
- 24:17voices and the noise with positivity and the
- 24:20support. So I totally agree with that. So you
- 24:23talk a lot about major life upgrades. Talk to
- 24:27me about some of the biggest major life upgrades
- 24:29that you support. Yeah, so I, one of the major
- 24:35life upgrades that has happened for me was one,
- 24:39deciding how much of my time I'm willing to exchange
- 24:42for money. I think that that has been one of
- 24:45those things that has completely changed my life.
- 24:48I think also figuring out how to create my own
- 24:51opportunities has been another one of those because
- 24:55I, for so long, when I was miserable in a job
- 24:58or had a reporting structure that wasn't ideal
- 25:03and bad bosses, all that kind of stuff. I just
- 25:06felt stuck and like it's either this or I'm unemployed
- 25:10and I don't know what I would do if I'm unemployed.
- 25:14So creating my own opportunities has been another
- 25:18one of those. And I just also feel like finding
- 25:21things that I love outside of work that makes
- 25:26me feel more whole has been completely life -changing
- 25:30for me. That is like the hobbies that I've started
- 25:32to do that is getting more involved in my community.
- 25:36I've never done that, honestly, because when
- 25:39I worked in an office, it was like, get off,
- 25:41go home, dinner, get ready for bed, go to work
- 25:43the next day. And then working from home, I'm
- 25:46like on my computer pretty much all day long.
- 25:48So I wasn't really leaning into finding community
- 25:51outside of work. But I've done that now and it
- 25:55has just enriched my life greatly. very thankful
- 25:58for those life upgrades. That's a great one.
- 26:01And you kind of hide into this a little bit,
- 26:04but you talk about building something that's
- 26:06yours and you've done that, right? You went from
- 26:09your corporate big companies to doing your own
- 26:12thing. So how did you get the courage to do that?
- 26:15And what has that process looked like for you?
- 26:18So I started building it while I was working
- 26:20in corporate. I think that that helped mitigate
- 26:23the risk because I'm like, it didn't work, then
- 26:25I still have my job. But once it started to become
- 26:29sustainable, like I passed my corporate income
- 26:31multiple years, I'm like, okay, this is sustainable
- 26:35enough where I have a little runway. And so maybe
- 26:38I can clock out, I can take a sabbatical and
- 26:41just see what this. could become and it has been
- 26:45amazing. So I quit corporate in August of last
- 26:47year. Literally changed my life. My life has
- 26:51been so much better since I was able to just
- 26:54go off on my own and do my do my own thing. And
- 26:58the way that I mitigated risk too is because
- 27:00I'm risk averse is I went I went part time working
- 27:02in corporate and that was life changing. I'm
- 27:06like 20 hours a week. Now I got this other time
- 27:08to focus on my business. Instead of having two
- 27:11full time jobs pretty much. It was it was amazing.
- 27:15And yeah, I'm just so grateful. So when I started
- 27:17my LLC, I've been I do content creation. I work
- 27:21with a lot of amazing brands. I travel and and
- 27:25partnering with these brands, brands that I never
- 27:27thought I would ever work with, like your IBM,
- 27:31Amazon, Anthropic. Those are just like the more
- 27:34in the technical space, but also like brands
- 27:36like Lazy Boy. Just absolutely. life -changing
- 27:41I never thought I'd be able to do that, but I
- 27:43think it I can attribute it to just going for
- 27:47it and and being consistent and even when I didn't
- 27:50know how it would turn out because Everybody
- 27:53starts at zero you start like for content creation.
- 27:56You started zero followers. You start with not
- 27:58knowing what you're doing and Consistency is
- 28:02like definitely how you win the game and I just
- 28:05was consistent with it and it just it just paid
- 28:07off Which is amazing. And you talked about having
- 28:10like your compass and sort of your plan. So was
- 28:13this on your plan five years ago? No, this was
- 28:16not on my bingo card at all. But I do feel like
- 28:20when you're in these, when you're in like really
- 28:22difficult situations, like you can sit in it
- 28:25or you can figure out a way out. And that's what
- 28:27I did. And so I actually talked about on my sub
- 28:30stack recently. was I wrote this note to myself.
- 28:34It's like 3 a .m. I was clearly having a terrible
- 28:36day at work. I think it was 2024, it was October
- 28:392024. I was like, in six months, I need to be
- 28:43financially stable enough to quit corporate America.
- 28:46I wrote it down and I just figured out a way
- 28:50to make it happen. I think if you believe that
- 28:52it can happen for you, it literally can happen
- 28:54for you because what happens is you start to
- 28:58think about Okay, let me try this. So what about
- 29:01this? I just think it changes your mindset. And
- 29:03I think that's what happened for me is it completely
- 29:06rewired my mindset to figuring out like how to
- 29:10make this actually work for me. And it did. So
- 29:13as you were going through that, you made your
- 29:15decision, right? You started making progress.
- 29:16Were you ever like, wait, maybe I should stop.
- 29:19Maybe I should go back and get to that consistent
- 29:21paycheck. Like, did you ever have those moments
- 29:22of doubt? Oh, yeah, definitely. So there was
- 29:25many times where I felt like, oh, I'm going to
- 29:27quit. And I didn't. But something good would
- 29:31happen afterwards. So, for example, when I was
- 29:33going to quit the first time, I was like, no,
- 29:36I'm not ready. I'm not going to do this. And
- 29:38the next day I had gotten the biggest partnership
- 29:41that I had ever had. I'm like, everything was
- 29:46telling me that I should do it. I remember when
- 29:48I another time I was going to quit. I didn't.
- 29:53And that month I got, I had made like six figures
- 29:57in brand partnerships and I was traveling, I
- 30:00was balancing on them. Like again, like you could
- 30:03have taken this next step and bet on yourself.
- 30:06But again, like I said, I'm risk averse and people
- 30:08that just like, oh, I don't know what's going
- 30:11to happen, but I'm about to quit and figure it
- 30:13out. That is not me at all. I cannot, I'm just
- 30:19like, I try to tiptoe and then I'm like, oh,
- 30:22let me backtrack. But yeah, there was many times
- 30:25where I wanted to, but then didn't. And then
- 30:28finally, I think going part -time really helped
- 30:31me to see that, okay, I can do this. And if I
- 30:34did the, yeah, ease into it, exactly. That was
- 30:38how I was able to do it. And never mind that
- 30:41you didn't also mention that you also have a
- 30:43baby, like a new -ish baby, right? And that just
- 30:46adds to the pressure. And they're like, oh my
- 30:48gosh, you have to be a responsible mom on all
- 30:50those pieces. Oh my god, yeah. And it's kind
- 30:53of wild because, again, I feel like every time
- 30:56I thought about leaving, something big would
- 31:00happen. And what happened, like I quit in August.
- 31:03We adopted our baby girl. I quit in August. And
- 31:07then we find out. about this adoption case and
- 31:12she was born really early. And so I was having
- 31:15to travel back and forth to where she was. And
- 31:19I'm like, if I hadn't have quit. Of course, I
- 31:22didn't know this was going to happen. But if
- 31:24I had not quit my job, we wouldn't have been
- 31:26able to do that. I wouldn't have had the time
- 31:29to do that. So I think everything happens for
- 31:31a reason. And just listening to your gut, it
- 31:36always helps you to make the right decision.
- 31:39And I'm just so thankful it all worked out. And
- 31:41now I get to be more present for my baby. We
- 31:43have this newborn. And I still have multiple
- 31:46businesses. And it's just really. Nice to be
- 31:50more present for for the family that we're growing.
- 31:54Oh, I love that. I'm so happy for you. And, you
- 31:56know, you put in the hard work, you've done all
- 31:58the right things. You had the plan. The plan
- 32:00sometimes goes a different way. But here's your
- 32:02point. I feel that way, too. Like things work
- 32:04out for a reason. And sometimes you don't see
- 32:07it right initially. And you're like, oh, OK,
- 32:09actually, this is really great. This was great
- 32:11timing. So, you know, I think that's really important
- 32:14is let's all have a plan. Let's all work really
- 32:16hard. work on the visibility, but at the end
- 32:18of the day, sometimes things just have a different
- 32:21path than what we anticipated for. So it's being
- 32:23able to pivot and not be completely risk averse.
- 32:26So I'm glad you took that risk. Yeah. Yeah. And
- 32:29I think it's also starting before you're ready
- 32:30because a lot of times, like to your point, we
- 32:32do all have a plan, whether it be like, oh, I
- 32:36have this corporate job and it's stable, it's
- 32:39a stable paycheck. At the same time, you still
- 32:43have to be mindful of like, okay, What if this
- 32:46happened? Like what's worst case, what's best
- 32:47case? And I do feel like creating something that
- 32:52it's kind of like a plan B is definitely the
- 32:55way to go in this environment that we're in.
- 32:58Very true. Especially this environment that we're
- 33:00in. It's a little crazy. Well, Roxy, thank you
- 33:03so much for being here and sharing your hard
- 33:06truths. I love them. If people want to connect
- 33:07with you, here's the best place to find you.
- 33:09Yeah. So if you want to connect with me, I'm
- 33:12on Instagram, I'm on TikTok, it's at Roxy Cows.
- 33:15I'm also on threads, Roxy Cows and YouTube, and
- 33:18then LinkedIn as well, Roxy Cows. Awesome. And
- 33:21we'll link to all of that in the show notes as
- 33:23well. So thank you, Roxy, and best of luck. Thank
- 33:26you so much. And thanks for having me. I love
- 33:28this conversation with Roxy because it was such
- 33:30a good reminder that being great at your job
- 33:32is not enough. You have to be visible. You have
- 33:35to speak to your impact. You have to understand
- 33:37the game you're playing, even if you wish there
- 33:40wasn't a game. And maybe the biggest takeaway,
- 33:43your career is personal, and no one is coming
- 33:45to save it for you. Roxy said it so clearly.
- 33:48If you don't sit in the driver's seat of your
- 33:50career, someone else will. And she has truly
- 33:53lived by these words, even when it wasn't her
- 33:56original career plan. We'll link Roxy's information
- 33:59in the show notes so you can follow her and her
- 34:01work. If you enjoyed this show, please share
- 34:03it with a friend. And as always, stay loud and
- 34:06stay lifted.