Latest / Cash Flow Conversations with Fexingo: Working Capital, Receivables, and Small Business Finance
How a Security Deposit Unlocked a Contractor's Growth
When a small roofing contractor kept losing bids because clients feared upfront payments, he adopted a refundable security deposit model — and watched his close rate jump from 40% to 75% in one quarter. In this episode, Lucas and Luna walk through the mechanics: how the deposit was structured, the legal guardrails around it, and why it works better than a traditional retainer for project-based businesses. They also touch on the psychology of commitment deposits — the same principle behind Airbnb's booking model — and break down the math on how $500 deposits on $15,000 projects…
The skinny
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