#278 - RSAC Takeaways: AI SOC, Agent Security, and What Cyber Marketing Gets Wrong
In this CISO Tradecraft episode, G Mark Hardy, Ross Young, and Andy Ellis share RSAC insights from the vendor floor, including Andy’s effort to visit about 607 booths. They highlight dominant themes like AI SOC offerings and agentic/agent security messaging, noting that many booths used unclear marketing or even failed to describe what they do. The discussion critiques activity-based metrics like badge scans, arguing for outcome-focused goals such as awareness, qualified follow-ups, and customer-driven product feedback. They explore how marketing should create informed buyers, how startups…
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