627: Why You Need to Work IN Your Business

Keys To The Shop : Equipping Coffee Shop Leaders · Sep 23, 2026 · 20m

We hear the advice from the popular author of "The E-Myth" saying that we should work ON our business, not IN it. While I understand and agree with the point being made to not get caught up in tasks perpetually that make you a bottle neck, I believe we have taken it a bit far as of late where many want to skip a crucial step in the process of their growth.

Today we are going to be talking about why you need to, and always will work IN your business and why that is a good thing for everyone. How effective we are in working on the business later is based on how well we work in it now. Don't…