#112 "Let Them Say No": Building Business Development on Weak Ties
Jason Levin wrote an entire book challenging a simple truth: we say "keep in touch" but really mean goodbye, so what if lawyers actually executed on those three words? For 15 years, he's trained new partners and practice groups on business development rooted in social science: the strength of weak ties, six degrees of separation, and the power of dormant connections. His message is simple but transformative—your casual relationships matter more than you think, and most attorneys ignore them completely.
In this episode of Lawyers Who Learn, host David Schnurman explores how Jason built his…
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