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How To Build Your Own AI VP of Marketing: The Full 10K Playbook From SaaStr AI 2026
At SaaStr AI 2026, Amelia Lerutte, SaaStr’s Chief AI Officer, took five months of running 10K, SaaStr’s AI VP of Marketing, distilled what worked into a spec, and built a brand-new one from scratch on stage in about 15 minutes. The whole room built theirs at the same time.
This is the playbook to do it yourself. First the mental model, then the build in ten steps, then each step in full with the data to feed it, the workflows to build first, and the guardrails that keep it from emailing your entire database at 2am.
10K did not start as any of this. Back in January 2026, Amelia was tired of…
The skinny
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