Earning Citations from Perplexity and Bing Copilot: What These Models Prefer

Marketing Automation in 2026 · May 16, 2026 · 10m · transcript

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Comparing Perplexity AI and Bing Copilot Citations

AI-powered search assistants now answer questions by citing web sources. However, Perplexity AI and Bing Copilot use very different strategies to pick those sources. In tests over many queries, Bing Copilot tended to give short, concise answers with few links, while Perplexity gave longer answers with more citations (seranking.com) (seranking.com). For example, one study found Copilot…