Intentional Scaling Part 5: The Numbers That Actually Matter | GP 336

Grow A Group Practice · Jul 23, 2026 · 22m

How can you tell whether your growing practice is becoming profitable? Which financial numbers tell the real story behind your business? Are your clinicians generating sustainable revenue, or just keeping the practice busy?

In this episode, Brandon Shurn explains why growing your practice doesn't automatically mean you're making more money. He breaks down the key financial metrics every practice owner should track, including revenue, expenses, and—most importantly—cash flow.

Brandon also explores how balancing clinician costs with the average number of client sessions can help you understand…