Latest / How Fitting: design a slow fashion business that fits
The Fun & The Reality of Fashion Entrepreneurship with Laura Briggs of The Shortlist
In episode 37, Laura Briggs talks about the fun, work, challenges, and rewards of starting her petite fashion brand, The Shortlist, without any fashion industry experience.
The Shortlist creates gorgeous, limited edition fashion exclusively for petites.
In this episode, you’ll learn:
How Laura went from not even knowing how clothes were made to running a fashion brand
What Laura did before she even began thinking about design
Why branding is so important
How Laura found a designer to work with and how she knew she’d found the right one
Tips for communicating with a designer when you don’t…
The skinny
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