Latest / The ROI Online Podcast
Google AI Search Can Ignore Your Number One Ranking
Google just changed the rules of search, and a lot of businesses won’t notice until leads slow down. We’re looking at Google’s new AI Search mode and the uncomfortable reality that comes with it: you can rank number one in classic SEO and still be invisible if the AI doesn’t trust you enough to cite your site.
We walk through what AI search is doing behind the scenes, how it scans a huge set of sources and writes the answer for the user, and why that naturally leads to fewer direct clicks. From there, we get practical about the new goal for AI SEO: earning citations by building trust signals…
The skinny
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