Latest / Success Story with Scott Clary / Jessica Zweig - Author & Founder of SimplyBe | When Women Have Money, Women Have Power

Transcript

Jessica Zweig - Author & Founder of SimplyBe | When Women Have Money, Women Have Power · Success Story with Scott Clary

• 0:00
  Because when women have money, women have power, and when women have both of those things,
• 0:04
  I think to be an entrepreneur and not have a connection to spirit or purpose or divine reason
• 0:11
  is a very soulless and depleting experience to build a business. Nobody cares about your personal
• 0:17
  brand. People care about themselves. You should care about your personal brand, but don't care
• 0:21
  about that more than you care about the people that you serve. Build a brand from ego is doing
• 0:26
  you wrong. The internet is a place for you to share wisdom once you've learned your lessons.
• 0:31
  The biggest things that I learned was you're the price. Because when women have money,
• 0:36
  women have power, and when women have both of those things, I do believe we're going to
• 0:40
  live in a different type of world. Welcome to Success Story. I'm your host,
• 0:45
  Scott Clary. The Success Story podcast is part of the HubSpot podcast network. Now,
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• 1:56
  First of all, thanks for coming. Are you kidding? Thank you for having me. You're very excited.
• 2:00
  So this is going to take you back to your old world, but it's going to sort of tee up what you know
• 2:06
  so well. Yeah. So you have a pinned tweet, which I think has been pinned. Oh god, I haven't been
• 2:12
  on Twitter. No, no, it's not a bad thing. It's not a bad thing. It says it says your personal,
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  no one cares about your personal brand. Yes, true. That is your pinned tweet from like I think
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  three years ago. It's pretty awesome. But I was like, okay, that's interesting to start it there
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  because I mean, that's where you spent most of your life. So let's sort of tee up. Yeah.
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  What you helped people with help them understand the personal brand. Maybe speak about
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  simply be where your agency came from. It's like, we've this is the second show we did. I can't
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  remember what the hell we spoke about. I remember loving you. That's all I remember because I
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  think it was like a very stressful like week in your life when you did that show. Oh my god,
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  that was right. Yeah, I remember this. I don't remember what was happening, but like I just
• 2:52
  remember it was a shit hitting the fan moment for you. I don't know why. No, wow, where do we even go?
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  You take it wherever you want. No, so I met you Scott. Speaking of my simply be agency chapter,
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  the business that I ran for seven years on personal branding where I tweeted that thing that's
• 3:10
  my philosophy on personal branding, which we'll get back to you. I had a podcast scheduled with you
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  the day that I was about to reorg my entire company. I had started the business from zero,
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  kept getting business, kept getting business went from zero to five, six, seven employees
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  in a very short amount of time. And then I had written a book in 2021 that I was on your show to
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  promote. That book did really well, but it doubled my business. There was just an explosion of my
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  pipeline. I had to double my team in less than a year. So I'm from nine people to 22 people in 11
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  months. And as a small business, I was just chaos. And I hired up a lot of the wrong people and
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  clients weren't happy and things weren't working. And it was all my brand reputation. And I had hired
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  people that I really loved as people, but they weren't. They were performing. Yeah. And I had to
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  the day the day you and I had that podcast, I was a freaking disaster. Because in three hours,
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  I was about to tell my entire company that three of the leadership team was being let go and
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  everyone had a new manager. And it was one of the hardest things that I'd ever have. I started
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  this company as a solar prernor wanting to consult, wanting to help people with their brands.
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  I kept getting business. I had to hire a team. Then I had to hire a leadership team,
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  then an executive team. I didn't really know what I was signing up for running an agency. I kind of
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  became a CEO, a real CEO by default and really had to learn leadership and running an organization
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  on the job. And the people part was the hardest part for me because I'm such an empath. And I love
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  people. And I wanted my team to love me. And they have to respect you first, not like you.
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  Anyway, I think we had to, do we reschedule that podcast and do it again? No, we didn't. I know
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  what happened. What we did is halfway through, I think, I think you had like a, I think it
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  cried to you for a second. Yeah, you did. I got to your ride with you. We were a stranger. Halfway
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  through, yeah, like super strangers. We didn't even do like a pre call. It was just like, we're
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  going into this halfway through. It was just like the super real moment where you're like,
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  this is a shitty day for me. And I think I was like, well, do you want to reschedule? Like,
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  what do you want to do? And then you're like, no, I can keep going. And then I said, fine,
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  we'll just like edit out this little bit of it, which was you basically talking about you having
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  to let people go in three hours from when we were speaking. Yes. And how it was like, listen,
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  it's never easy to let people go. But I think it was really hitting you hard, exceptionally hard.
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  I mean, that day points back to the pinnacle moment of my burnout. That is absolutely one of the
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  hardest days I've ever had in my career was terminating three of my leadership to voting one,
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  having to call all of my staff into the big conference room at 445 at the end of the day,
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  surprised them all. They didn't know what this was. They were all freaked out. And told them we
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  were letting go of half their management. And I had prepared, not even prepared, stressed,
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  lost sleep, just beat myself up for three months leading up to that meeting because my entire
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  executive team, my board, they were all telling me I had to do it. And I dragged my heels on it
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  because I didn't want to hurt people's feelings. And I learned how to work out. You want to know
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  something? I wish I would have done it sooner. Like it's one of those things, you know, quick to
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  fire, slow to hire. My entire business transformed the next day. It was the best decision I could have
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  ever made. Everything changed for the better. I just, I remember meeting you and you saying,
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  do you want to reschedule? And I go back to that moment in time, that girl that I was, that woman
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  that I was. And I was like, I can't reschedule with this guy because I have no time to reschedule
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  with this guy. Like this is all the time that I have to do this. So I have to override my nervous system.
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  You know, power through this stress moment, not show up at my best because I don't want to miss
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  the opportunity. And I've got all these plates spinning of being the spokesperson to the brand,
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  to being the leader of the team, being the fiduciary responsibility CEO of the organization,
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  being the podcast host myself, the author of this book, I was, that was the apex of my burnout
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  when I met you. I was a mess. You know, sorry, you know, don't apologize. I think that's like the most
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  normal, that's the most normal reaction to running a business because when you, when you interview
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  a lot of people and you interview on your show too, and you, and now you speak and you like,
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  now you see all these other business leaders that seem to like have their shit together. And they
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  never do, right? I think I was also looking on your Instagram and there was a clip. I can't remember
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  how long ago it wasn't as long as your, your tweet that I just brought up, but it was a couple weeks
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  ago. And you were saying about every single person who's a business leader who's built something
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  meaningful, even people that are just starting out, they have this army of people supporting them.
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  Yes. And that is so true. And I feel like we don't really highlight how difficult entrepreneurship
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  is, how difficult business building is, how stressful, how depressing it can be. And most people,
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  it's so sad because entrepreneurs should not feel like they are alone. Most people have a really
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  hard times like raising their hand and saying, like, I don't know what to do. Yeah. Like,
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  whole world is crashing down or it feels like it never is, but it feels like it because your entire
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  identity is in this one thing even building for the past seven years. Yes. And synonyms of the word
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  identity is ego. And there's nothing wrong with that. It's just human nature. But we never want to
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  seem like we don't have, if we built this business and the perception is something online, we
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  feel like we need to maintain it. Forget online to our teams internally, externally to our boards,
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  if we have them to our own goals and spreadsheets that say, we're going to make this much money,
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  your, your, your quarter over quarter and chasing the maintenance of that identity is something that
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  is so excruciatingly specifically unique to an entrepreneur. I mean, I really equate it to a
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  bipolar experience. And I don't mean to diminish that, that experience, because it's very real,
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  but they're the highest highs and the lowest lows. And it is really personal development
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  school on steroids is what I say being an entrepreneur because it's your whole soul that you've
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  poured into a business. And when you, you, you kill, it's just a different life. It's a totally
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  different life. Did you, when you started sympathy, did you raise money or was it? No, I bootstrapped
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  the entire, the whole thing. Yeah. I also just want to frame it. So the problem that simply be
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  with solving was personal brand. Yes. And then why that back to that thought, why does no one
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  carry a personal brand is when all you were doing was building personal people? I was pretty
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  provocative thing I put on Twitter. And I read about that in my first book, B. So I built a
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  personal branding agency rooted on the premise of authenticity that to build a brand from ego is
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  doing Iran is what a lot of people do, which is why the idea of personal brand is sort of gross
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  to people or people think that they never want to do it. What do you mean from ego? When you're
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  simply self promoting, when it's all about you, when you're the star of your own platform,
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  you're not your community as the star. They're the main character that you're showing up
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  to be seen without any purpose or service towards your community. The biggest secret
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  about building a personal brand is what I said in my Twitter account is that no one cares about
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  you. No one cares about your brand. What do people care about themselves? Yeah. And so everything
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  that you create has to come from a place of service. If you want to resonate online and create
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  loyalty, create trust, create a compound effect of growth to create clients, it has to really come
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  from your heart. You have to be of service knowing that you're just the vessel. You're just the
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  channel. Your gifts are needed. You were put here for a reason. You are special with so are the
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  people that you serve. And if you architect content every time you go post, whether it's a YouTube
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  channel, a tweet, a blog, a talk, a book, and you put your audience first in every single thing you
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  say and do, you're going to resonate. You're going to find your people because they feel like you
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  care about them. And so it's great. You should you should care about your personal brand. You should
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  care immensely about it. But don't care about that more than you care about the people that you
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  serve. Because I think that's really what we're here to do. I think that's when we're in our
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  highest vibration when we're helping other people. You know what's interesting though? So the issue,
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  not the issue. Difficulty people have is we just spoke about how entrepreneurship is a
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  shit show. Yes. And everybody feels like an imposter. Yes. Everybody's trying to build shit and
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  nobody wants to open up as to what's really going on in their life or their business. Because if
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  you actually spoke about what's going on in your business, arguable that it would have even like
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  it would even be received well, because it's such a mess. It's so chaotic, right? Yeah. So if
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  if I'm trying to inspire and I'm trying to teach, how am I going to tell them that, you know,
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  my video editing team for my podcast didn't follow the SOPs for like the 10th time in a row? Because
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  that's what's going on. Yeah. But that's not helping or teaching or inspiring anybody. Yeah. So
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  then I feel that there is its disconnect between what I'm experiencing as a business leader. Yes.
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  And then what I'm putting onto the world as a personal brand. So maybe I could try and teach and
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  inspire, but it's not it's not really what's going on every single day. So what even as from a
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  personal example, what I've tried to do is turn my content into like less than that I should have
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  learned already. Beautiful. That I'm that I'm actually just telling myself. Yes. And that's
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  worked out well so far. But I think a lot of people have a hard time being that vulnerable.
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  I think it's difficult. I think I think it's a couple of thoughts there. I think it's important
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  to take your audience on a journey with you. I think it's important to be the student out loud
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  to some degree as much as you are a teacher. I think people resonate with truth in a way that they
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  don't resonate with perfection. And it's it's a fine line. I'm I'm with you too. I just started
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  in my whole new business. And it is somewhat clunky and chaotic. And I'm figuring it out as I go.
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  And I haven't wanted to share it's not from it's not necessarily for my audience to know yet.
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  Because here's what I say. I have so many thoughts on this. I'll take you back to when I was
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  first on Facebook back in like 2010. I was going through the most horrific breakup with this guy
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  that I was with for five years. I loved him so much. We had this horrible breakup. It was so so
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  painful. And I was new to social media. And I didn't really, you know, understand what it was
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  going to be. And I was getting on Facebook at the time. Instagram wasn't even out yet. And like
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  being really cathartic and talking about my breakup and my posts and my friend of mine who
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  was a little older than me. She pulled me aside. She was like Jessica. The internet is not a place
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  for you to process. Give your therapist for that. The internet is a place for you to share wisdom
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  once you learned your lessons. So break up. Go through the breakup. Feel all the feelings.
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  Talk to your mom. Talk to your therapist. Heal from this. And then come back online in six,
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  seven, eight, nine months when you've grieved it and have gotten over it. And you have new lessons to
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  share about love to your audience of women and relationships. And I'll never forget that. And I
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  think that principle has always wrong is true for me as possible because I'd like to share what
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  I'm going through. But certain things, whether it's personal or professional, simply aren't for
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  the public. And it's your audience probably doesn't need to know that your YouTube guide and follow
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  the SOPs, you know, but you can talk about it once you've figured out and come back and share that.
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  And I that would be so relevant of what you learned so that they can learn it too. And that's
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  and the second thing I was going to say is it's so important to find community of other like-minded
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  entrepreneurs and talk about these things in private spaces. That's why masterminds exist. That's
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  why coach group coaching programs exist. That's just why a network is so powerful. I was mentioning
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  all those women I'm seeing tomorrow and having dinner with here in Miami. Those are all women that
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  are playing this game too. And those are some of my favorite spaces because we all get to just be
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  so honest and private and it's healing. Yeah. When when you look back at the sort of the journey you
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  went on with simply be like I would say I would ask the question like are you happy you you went
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  through all those experiences? Do you wish anything could have been done differently? Because an
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  agency is a very difficult business. And agency like like okay so I want to talk after this because
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  when you build a personal brand and you build a large podcast then you your friends start asking
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  like can you do this for me? Yeah. And I think that's how an agency starts to form and I'm like very
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  I'm very careful not to not to because I don't know if it's scalable. I've worked with tons of
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  agencies. I mean the margins seem like they're patience thin. Like absolute shit. I see the people
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  that work for them don't even like working for them because they're like all overworked and underpaid.
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  So is this a business that you were happy building in retrospect? You just described my life
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  for 70 years. Although I did pay my people really well. I was above market for sure. It's exactly what
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  happened. I wanted to build my own personal brand. I had run a business before simply be a random
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  magazine. People knew me as this girl that could do marketing and branding really well. I started
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  getting clients right away to pay the bills in consulting mode and all I really ever wanted to do
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  was build my own brand but I was really good at building brand and so clients just kept coming and I
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  kept saying yes and the truth is I loved I loved my clients. I wouldn't work with anybody unless
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  I loved them. I believed in them. I wanted them to be amplified in the world. I loved that I
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  could be the person to help them do that but it is a beast of a business model because the more
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  clients you get the more people you have to hire and you're selling time. You're selling ideas.
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  You're selling strategy and we were brilliant at it. That's why I continued to grow. We were
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  really great and our clients were happy but there's a lot of attrition in the agency space. It
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  attracts typically a very emo creative type which I'm here for but I had a lot of Gen Z millennial people
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  who were just putting it on their resume and I was building my dream. I was building my soul's
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  vision and I wanted a family and you're always on. It's a services based businesses regardless
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  of what it is. Our brutal but to answer your question Scott I wouldn't take any of it back.
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  It was a total accident that I created an agency. I became one of the top agencies in the country.
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  I really grew my chops as a leader. I've created and trademarked a methodology that I put in my book
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  that now almost 100,000 people have read. I feel like it was all divine. I'm pretty spiritual as you know
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  and I am so grateful that it led me here because I learned some of the deepest darkest lessons
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  is where I found my light and that's kind of what my new message is all for and yeah I don't regret it.
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  So when you when you speak about your new message and light and this is like you're writing another
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  book about this now I don't I don't really know much about what this book is actually about. So
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  what prompted the the thesis of light and the concept of light and then it's really called
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  light work. Yeah the light work. So what does what does that mean? So it's a big question
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  because it's like I know your spiritual but I'm sure there's like a very like tangible entrepreneur
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  component to it as well. There is. So what does this mean? So I started writing this book when I was
• 20:21
  coming out of the depths of my burnout. So simply be yeah oh yeah after after we spoke after we
• 20:29
  spoke about our body. That was that had to that was like October of 22. I know the date so it's
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  October of 22. A couple of weeks after I met you I went to Egypt on a spiritual pilgrimage that
• 20:44
  was completely predestined I could not have planned that trip more effectively or perfectly
• 20:52
  and I had a full on death in Egypt like I had a total ego death in that country I had a massive
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  experience in one of the temples I write about all of this in my book and my system activated and
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  I was really able to understand the truth of my human experience especially in those last few
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  years building a business as a high performing female entrepreneur that was highly addicted to
• 21:22
  success that was very much measuring her value based on how much money she was making how much
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  you know accolade she was receiving the world was reflecting back to me that I was winning
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  but I was miserable inside toward the end of 2022 I wanted to burn it all down speaking of your
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  question of what was running agency like it was the hardest thing and so I've always been spiritual
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  I've always really felt more like a spiritual being having a human experience more so than
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  even an entrepreneur it's sort of been I've been pretty open online about my spiritual practice but
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  it hasn't really been out loud this is really me coming out of the closet if in the spiritual world
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  and the community is saying I'm a teacher of this to to be a light worker today which is what
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  my book stands for it's called the Lightwork reclaim your feminine power book for women but
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  men can get a lot out of it to live your cosmic truth not your truth but your cosmic truth and when
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  you do those two things you can't but help illuminate the world and that's the illuminate the
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  world is the the end of the subject line and I think that we're really in a very dark and heavy
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  time on our planet just turn on the news and it is so important for us to show up in our full
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  magnificence our full power our full confidence our full sovereignty our full conviction in who we are
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  and how we find that light is through the dark and to accept these dark challenges whether
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  they're personal or professional we as women and people have them all is where we find our brightest
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  light so it's interesting because obviously you see a society in 2024 and obviously not just
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  recently like for years now yeah people are more secular people like societies very much godless
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  compared to what it used to be even you know probably 30 40 50 years ago right so it doesn't matter
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  what religion it is just there's removal of god from it's been tainted and so now you have
• 23:37
  and I love I love this quote that everybody has a god even if you don't believe in god so the
• 23:42
  god could be money or it could be work or it could be women or it could be gambling or it could be
• 23:47
  drinking or it could be anything it doesn't have to be a negative vice but everybody has a god
• 23:51
  everybody has a reason why they wake up every day and do the things that they do right there's some
• 23:56
  purpose god could be your family too that's fine but there's a reason why but I feel like when you
• 24:03
  don't have formal religion okay that's cool but then you start to lose yourself because there is
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  no structure or framework and as humans are very bad at just winging it yeah like it's even if
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  you're trying to build a business yeah if you're going to build a business you learn from people
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  that have done it before you learn from systems and processes that have worked you don't always have
• 24:24
  to reinvent the wheel yeah you can you can you know disrupt a little bit but ultimately the core
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  concepts are not so different so when a major part of our existence and and us trying to figure out
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  why we're here on this earth is no longer sort of structured I think a lot of people lose themselves
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  and that's what you see and then I think it's further propagated by all the media we consume and
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  how negative it is and it just messes with us I think we're not in a good place in society in
• 24:50
  terms of mental health so where does where does this what you're speaking about where does this tie
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  into like our our sense of self what we believe in maybe a higher purpose yeah like explain spirituality
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  so people can understand it because if you're going to say I went to Egypt and I went into a temple
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  and then I had a death of ego for that's very confusing for a lot of like doesn't make any sense
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  to the majority of people who have never who haven't even stepped into a church once in their life
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  right correct so what is spirituality and how explain those concepts so people can wrap their head
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  around yeah yeah a lot to say about this so I think to be an entrepreneur and not have a connection
• 25:39
  to spirit or purpose or divine reason is a very sole list and depleting experience to build a business
• 25:48
  so I think those personally I think those things have to be intertwined like I like your metaphor like
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  God is something to you and for I'm sure the listeners of your show God is work God is work for me too
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  but it's not just a get up and crank zoom calls and take meetings and hustle it's
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  like back to what I was saying about the personal branding philosophy it's like what are you in
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  service of what is your deep mission like why do you think you are here you've been put here for
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  an assignment and you've channeled that assignment into your business when we lose sight of that
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  and we always become addicted to is the money the dopamine hit yeah that's when that's when it feels
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  like we're disconnected and mental health issues arise exactly what happened to me
• 26:32
  back to Egypt you know if you really want to know the truth and this is just a huge message
• 26:39
  I hope to leave your audience with whether they are woo or ever do you even know where Egypt is on a map
• 26:46
  it doesn't matter the main message that I walked out of that experience with as a woman
• 26:56
  as a human as a business woman as Jessica was it's supposed to be fun this human experience is
• 27:04
  supposed to be joyful and you've missed the memo girl and so instead of trying to put on some sort of
• 27:13
  spiritual philosophy belief something you see on Instagram read a book which your parents told
• 27:17
  you what community you came from what community you rejected because it didn't align doesn't
• 27:21
  matter I believe that personally that the divine is you and it is intended for its highest
• 27:28
  vibration for you to be in your joy because when we're joyful we become magnetic and when we're
• 27:33
  magnetic we attract and it's effortless it's easy and I had been muscling and gripping my way
• 27:40
  through my business connected to my own survival yeah versus my thriving and humanity's thriving
• 27:49
  doing it for a bigger purpose than just what my bank account said every day and so that's really the
• 27:54
  roadmap that I've written in this book it's really at the intersection of spirituality women
• 28:01
  empowerment women leadership and a little bit of you know woo about you know goddesses and whatnot
• 28:09
  but it's really a very down-earth book on spirituality I think what you said is super important
• 28:14
  because so I'm I think that I'm a a living example of what you just described as well so
• 28:23
  think for a lot of entrepreneurs they're high performing people yep and they realize very early on
• 28:30
  because I think they realize that if they put more themselves into it there is some sort of positive
• 28:38
  outcome yeah and then that feedback loop and that response from energy output and posit energy
• 28:45
  output and then positive response it's like a drug yeah and you do it again and again and again
• 28:50
  again yeah and then you don't and then it's like it just creeps up on you it's like any drug it's
• 28:55
  you don't realize what it's actually doing to you and your life until you pause for a second
• 29:01
  and take a step back and you're like holy shit like what is my life actually become yeah and I've
• 29:06
  actually noticed it very recently um it's so interesting because I actually just had this
• 29:11
  conversation this morning with my girlfriend so I've noticed recently that like my memory isn't
• 29:17
  as good so it's not like I'm like anything serious but it's I understand like like small conversations
• 29:24
  we'd have or like somebody who I met at a party I'd forget their name when normally I wouldn't
• 29:28
  forget their name and what I started doing is I started not taking calls that don't serve me I'm
• 29:34
  not going out to events that aren't like sort of like moving in the business I'm not like I'm
• 29:37
  basically saying no to all but to shit yeah so I end up having a lot more free time and then I
• 29:42
  started to notice that like I'm sharper yeah I can I can I can remember things that like everything
• 29:48
  like probably cortisol levels decreasing everything so you just feel healthier but you don't in the
• 29:52
  moment you don't realize it there I think it has to go to an extreme before there's to physically
• 29:57
  manifest as sickness like physical sickness you're getting sick here all the time whatever it is
• 30:03
  yet depression like your your cognitive performance isn't what it used to be because you're always
• 30:08
  pushing yourself you're always you're cranking yourself at 150% as a serious issue very serious issue
• 30:14
  so I'm realizing this now because she always tells me too she's like she's I think you to it
• 30:20
  actually get along quite well but she's always like it's not supposed to be difficult it's supposed
• 30:24
  to be easy but then you share the entrepreneur stories and it's like well I struggled for like
• 30:29
  you listen to Mark Cuban I think Mark Cuban I don't remember story exactly but he'll go it was like
• 30:34
  I was broke I was poor I was sleeping in a in a room with like four other guys when I was trying to
• 30:40
  build my businesses and like oh then I'm like now that's how I became a billionaire right so
• 30:46
  you you you fall into the trap of well that's the way that it has to be because I've never really
• 30:51
  heard too many entrepreneurs say well it was always easy and I it just sort of fell into my lap
• 30:58
  and I didn't have to work hard and that's not the story yes first of all I'm proud of you
• 31:06
  I'm serious secondly I think that there is an era of grind we all go through to build what we set
• 31:16
  out to build yeah but it's not sustainable to be at that grind mentally and what you're talking
• 31:26
  about the cognitive overload of your memory going that even in small microways I'm so happy to
• 31:33
  hear you say that out loud to your community because it's what you're talking about is structure
• 31:37
  and boundaries around your time and your energy I actually a few months before I met you that
• 31:46
  horrific call that what led there were many stages to my burnout but I
• 31:52
  moved to Nashville in the winter of 2022 out of Chicago my husband and I rented this house
• 31:59
  on like 10 acres of land and it was the first time I had been in nature at that level my life
• 32:05
  and I got down in this house the first week of January in 22 and I I was so
• 32:12
  unmotivated I know energy I started crying every day I had no desire to leave the house I didn't
• 32:19
  want to shower I literally just thought I was tired and then I have an amazing therapist and
• 32:26
  one I saw her weekly and I would just get on these sessions with her and I wouldn't even be able
• 32:29
  to talk I would just cry and she diagnosed me in January of 22 with situational depression
• 32:37
  and I ended up she she recommended I explore medication I was feeling like such death I was
• 32:44
  open to it I'd never taken like an SSRI or a benzo in my life but I was like sure because
• 32:50
  this is not I can't do this is not normal yeah long story short I ended up going the holistic route
• 32:57
  and I did a ketamine protocol instead ketamine healed my depression in two weeks truly it did
• 33:04
  didn't heal my habits and I went right back into burnout but back to your point my holistic
• 33:09
  psychiatrist explained to me depression it's inflammation of the brain the left and the right
• 33:17
  brain hemispheres stop talking to each other because it's so inflamed from the stress so there's
• 33:22
  a physical it's a physical ailment wow and they can measure this if they can measure like an
• 33:27
  MRI or something like that or I'm not a doctor I say I talk a lot about ketamine in my own
• 33:33
  experience yeah but there's a way to die now yes okay ketamine is being used now for PTSD with
• 33:41
  veterans bipolar disorder clinical depression I was situationally depressed it wasn't clinical
• 33:47
  it was due to my physical full on depletion from working so hard and I went on this call with
• 33:55
  this psychiatrist this one call and I was like I need drugs he's like you don't need drugs he's
• 34:00
  a you need to sleep you need to heal your hormones and I'm going to put you on a ketamine protocol
• 34:06
  and I could see my life clearly after that but there's such a mental like think about our brains
• 34:12
  as computers what you're saying about what you just were talking about with your girlfriend
• 34:15
  this morning it's like you only have so much space in the hard drive it there it comes to a point
• 34:22
  where we are hard drive over loaded yeah and we have to slow down we have to draw boundaries we have
• 34:29
  to be discretional with our time we have to say no we have to make space for joy like not just the
• 34:36
  right meetings but like taking a walk down the beach with your girlfriend yeah going to a concert
• 34:42
  or turning off going going on a vacation and not not being on yeah which I don't think I've done
• 34:48
  in I don't even know how long right yeah I get it I get it yeah I I I I had no choice but to
• 34:56
  practice slowing down in 23 and I healed my body and I healed my nervous system is this why
• 35:02
  is this why you chose to sell yes that's exactly why I chose to sell I just want to take a second
• 35:08
  and think the HubSpot podcast network for supporting success story the HubSpot podcast network has
• 35:14
  incredible podcasts like the product boss hosted by Jacqueline Snyder and Mina Kuhnlo Sithep if you
• 35:20
  want to take your physical product sales and strategy to the next level to create your dream
• 35:27
  life you need to listen to the product boss they sit down for an hour they do a workshop style
• 35:33
  podcast they're going to talk about everything that you need to know to up level yourself
• 35:38
  social media marketing if you're a consumer package goods if you have any sort of physical
• 35:43
  widget you need to tune into the product boss wherever you get your podcasts so walk me through
• 35:49
  that because that's a huge change so you've built this thing your identity is tied into this
• 35:53
  business yeah and then you know you had this this life changing to a degree experience you're
• 36:01
  forcing yourself to operate in a different way technically you didn't have to sell you can
• 36:08
  find a way to operate the business in a different way that's more because if you were at the point
• 36:13
  where you could sell and somebody is willing to purchase you that means that you didn't have that
• 36:18
  that linchpin key person problem in the business that means you could step away and the business
• 36:22
  was still functioning means you have all the right operators and all the right leadership in the
• 36:26
  business I did so back to spirituality scouts I know it's new for you in your community I feel
• 36:32
  like everything happens for a reason and per timing and that you have to trust that timing so
• 36:39
  I came back from Egypt and I had just brought on an integrator are you familiar with
• 36:47
  uh let me see oh like every visionary is it the EOS system yeah yeah yeah so I just brought on
• 36:52
  basically like a managing director of my agency who is fully operational and focused and she got
• 36:58
  me out of the weeds of my business in like 45 days and started running my mind find a good person
• 37:03
  so quickly so freaking hard I got in it this girl I met at a conference told me about her friend who
• 37:09
  did this and I filed it my brain I was like maybe one day I'll reach back out of that girl to get
• 37:13
  that girl's number and I wasn't ready and then I was and she was I it's I just got an intuitive hit
• 37:20
  when my friend was talking about this girl I was like I'm gonna know that girl and she she helped
• 37:25
  me sell my business I brought her in she made it operationally efficient help me make more money
• 37:32
  got my team right plucked me out of the fray and put me in the COC within less than a quarter
• 37:39
  and within a year I got approached by two companies actually two companies reached out to me in
• 37:44
  the same week a private equity company and a strategic buyer in the same week this is what I'm
• 37:50
  talking about the universe it was halfway through 2023 when I had decided to slow it up
• 37:55
  fuck down yeah heal my nervous system prioritize joy play with the idea of what I would do next I
• 38:00
  wrote my second book during that time I got a book deal my coming write a book about what I want to
• 38:04
  write about now and then these two companies knocked on my door in July they both made me offers
• 38:11
  and I like how did they find you just one of them found me through LinkedIn I mean I get a lot
• 38:17
  of LinkedIn email and emails we all do and it was sort of buried in the hey stack and I
• 38:23
  he was a private equity like sort of advisor scouting companies at my revenue range and he
• 38:29
  asked for a 30 minute call and I took it and the 30 minute call was like a two and a half hour
• 38:34
  call it was like three men and me and they were like well you're impressive it's the best feeling
• 38:40
  for my ladies washing and they ended up making me an offer and then this other company hawk media the
• 38:48
  company that ended up buying me they actually had reached out to me two years before when I just
• 38:55
  was about to launch my first book and I took the call at the time just to entertain it and so
• 39:00
  really good piece of advice for those that are watching that are ever interested in exiting a company
• 39:05
  even if you're not ready even if you know your business isn't ready and you have the opportunity
• 39:11
  to take conversations with potential buyers or people in the space of exit do it it's just an
• 39:18
  education and it prepares you to know your direction what your could what how you could be valued
• 39:25
  what they're interested in seeing as far as growth and so I knew my business was about to pop
• 39:30
  because I just I was a few months before my book launch so hawk media kind of felt like they were
• 39:36
  like chasing me like I was you know like they kept knocking like every that's good I was the
• 39:41
  tries the evaluation off a little bit their head of acquisitions emailed me like twice a year
• 39:46
  and then they emailed me the same week that this other company emailed me and I ended up going with
• 39:51
  with a strategic buyer because a private equity company would have willed be down to the
• 39:57
  bone to squeeze out all the the profit meaning they would have let go of a lot of my team you knew
• 40:02
  they were going to do that that was a strategy I could just see the writing on the wall they were
• 40:06
  money guys yeah they liked that but it usually is yeah money play they it was all about money
• 40:13
  no shame I'm I love money too but the strategic buyer would keep my brand keep my team keep my clients
• 40:21
  maintain my legacy and I had said criteria of what I wanted as the founder when it came to the
• 40:28
  financials when it came to my personal brand expanding in the market my ability to interface with
• 40:36
  clients at my at my time my title what not how I wanted to engage with the agency as the
• 40:41
  accident founder because I'm still with Hawk like I'm technically a part of Hawk did you that so
• 40:46
  they kept you on his advisor or something yeah an executive vice president of personal branding
• 40:52
  and my focus is supporting business development now okay but I don't have a boss I don't have a
• 40:57
  team I'm not in a single meeting were you happy with the exit yeah I was really happy with the
• 41:02
  exit I wouldn't have sold my business to them unless I liked them you know I mean we're very
• 41:08
  different companies are very different cultures it's just like with any buy and acquisition there's
• 41:13
  a transition period that can be somewhat of a shock and certain levels for sure because it's no
• 41:20
  longer your company but I I really love the founder and CEO Eric you were in this founder and
• 41:27
  CEO of of Hawk I think he's brilliant he's a huge vision which is just not my vision which is to
• 41:34
  build the biggest marketing agency in the world go for it happy to help support your vision with my
• 41:39
  you were thinking of exiting were you looking for because now you're at the point where you hire
• 41:44
  an integrator and you're getting these offers were you looking for like F you never work again money
• 41:51
  were you looking for I just want to be out of this so I can work on something else the latter
• 41:57
  I mean my business wasn't like I wasn't going to sell for a hundred million dollars you know my
• 42:01
  revenue wasn't there but you could have grown it you can always grow it right yes that's a great
• 42:07
  question that's a I would have had I had that vision I remember saying to myself halfway through
• 42:14
  this simply be journey I was like I could scale this to a 50 million dollar company if I really
• 42:18
  wanted to I've been if you get if you get a good multiple on that it's yeah then you're set but I
• 42:23
  knew that it would be another probably seven years of the agency grind yeah and honestly I didn't
• 42:31
  want to do it I wanted I had built that agency from debt Scott I had no money when I started that
• 42:38
  company I was a solo pernor I had no strategy I had no clients I had no website I literally had
• 42:46
  the name simply being a logo and I was like I'm for hire need help with marketing branding like
• 42:51
  everyone was priced differently and I scaled it to a best in class agency a multi multi-million dollar
• 42:58
  company in less than five years actually was awarded Forbes personal branding expert ink five
• 43:06
  thousands fastest growing company got a multi seven six figure book deal wrote the book about
• 43:12
  the agency I had nothing left to prove I fucking left it all on the floor yeah and I was done
• 43:20
  when you were gonna so now mentally you're like okay I'm gonna sell it yeah are you already
• 43:26
  planning what you're doing next because a lot of entrepreneurs they they have this this identity
• 43:31
  crisis is second they sell yeah so have you thought about it yet or no oh yeah you're that
• 43:36
  calculated with it because I know people that have sold that even if it's a not a hundred million
• 43:41
  dollar exit they start to do a little bit of angel investing and then they start to you know be
• 43:47
  advisor mentor for some companies but they're kind of just like floating floating yeah no I'm not
• 43:53
  floating I had a back to Egypt a lot of it should have why Egypt for a spiritual journey by the way
• 44:01
  oh my god Egypt is I could that's a big question wait because I I'm trying to figure out like
• 44:08
  because a lot of people like they'll go to like like Israel for like a spiritual yeah
• 44:12
  or Ollie Costa Rica yeah I've never heard of Egypt Egypt is based on where it's located on the
• 44:18
  planet yeah like a direct cosmic doorway it's it's an open port it really into this I love it
• 44:24
  read my book yeah scratching the surface got no I love it I just don't know anything about this
• 44:30
  world I didn't know Egypt was a cosmic doorway yeah it's not tied to a religion that not necessarily
• 44:35
  no okay no it's more about kind of galactic connection you studied this a long time yeah yeah
• 44:43
  I wrote my whole book about it so do you know we'll take a little bird walk do you know like Orion's
• 44:47
  your three stars in a row in the sky so for a certain month I don't know exactly when in the year
• 44:54
  but those three stars line up exactly with the three pyramids of Giza and Egypt in Cairo yeah
• 45:02
  it's a portal it's a direct open gate and when you go there you it's a it's a massive experience
• 45:09
  to go there it's not a vacation it's amazing yeah yeah um I died in Egypt like I said and that you
• 45:19
  know identity the bright yellow simply be face and founder that girl really left left the building
• 45:28
  after that trip and so I spent 2023 creating a new relationship with with this new version of
• 45:36
  myself in fact the first section of my book is called I am new because that was the only way I
• 45:42
  could describe myself when I got back from that trip people like how was it do you like it
• 45:47
  tell me about it I'm new that was like the only way I could define what happens to me there
• 45:53
  and I I hosted a couple of retreats in 2023 for women I just pulled a rabbit out of my hat like
• 45:59
  I said I was like I'm gonna host some retreats they sold out within a month they were high ticket
• 46:04
  retreats I got like 20 women assigned up for each a half of those women asked me to coach with them
• 46:09
  after the retreats were done meanwhile I'm still running the agency but I've taken my hand off the
• 46:14
  wheel in a huge way because I've got this integrator now that's running the day-to-day anyway
• 46:19
  and I started to formulate like what would I do next I I love to work I'll always want to make
• 46:25
  money and grow and serve and I got this vision to launch myself as a coach and
• 46:35
  really reclaim my spiritual story and to put that at the forefront of my message and so
• 46:42
  the agency's acquisition like I said that that week in July halfway through 23 when I got
• 46:49
  that knock on my door I took that as such a sign that it was meant to be and I knew where I was
• 46:58
  going next and I I have had don't get me wrong like I'm no longer the CEO of a big company I don't
• 47:04
  have the team I don't have the same systems and process and support and I'm also not really
• 47:11
  at all needed at Hawk right like they don't call me for anything you know so I have been in a bit
• 47:17
  of like a redefining this new identity and it has been amazing and it's also come with a lot of
• 47:26
  awkwardness and fear frankly like what's my place yes the identity it's a day that day of who you
• 47:36
  and have you have you figured out what is is next for you yeah because you wrote a book okay yeah
• 47:41
  so awesome but that's not a full time no no no you have to you have to figure out what to do for
• 47:47
  the next 30 40 years yeah no good your poignant timing I'm I'm launched myself as a coach I'm working
• 47:53
  with high performing female entrepreneurs and a lot of VIP high ticket coaching programs I just
• 48:00
  launched a mastermind of my own I have another retreat coming up I'm going to be launching a brand
• 48:05
  new business school online for women in August after my book it's a digital program I plan to
• 48:10
  roll out a membership next year so I'm doing all the things but I'm doing it my way and bringing
• 48:16
  that blend of business branding and spirituality to to high performing females after going through
• 48:22
  the exit event what is one thing that you wish you knew about an exit that is not part of like
• 48:29
  the entrepreneurial there it is what one of the biggest things that I learned was you're the prize
• 48:39
  that if a company is interested in buying you you don't you you don't need to be subservient
• 48:45
  to what they want they're knocking on your door because you're the asset it's a roll of roll reversal
• 48:53
  and at least this is my advice as much as something that I learned this is just what I did
• 48:58
  is I asked for exactly what I wanted I was super forthright with knowing my value
• 49:05
  and I think we can feel like oh they're the they're the big guys you know pick me pick me
• 49:11
  am I good enough for you and we really value at we think that valuation is purely based upon
• 49:22
  EBITDA right I ran an agency my profit margins weren't that high but I showed growth like this was one
• 49:28
  two I had a incredible brand in the market I had trademarked IP I had long standing employees I had
• 49:35
  a big book of business I had won a ton of awards in the media all of those things open up the
• 49:41
  aperture of how you can be valued and that was not something that I walked into starting simply
• 49:48
  be understanding but as the years went on and granted I talked to a few advisors about it they
• 49:54
  finding your competitive advantage in the market based on a lot of other things outside of EBITDA
• 50:00
  like one of the reasons that Hawk bought us was they've been wanting to do personal branding
• 50:05
  as a service for five years they could build it from the inside out and take years to build it
• 50:11
  or they could have speed to market and by me and plug and play and so all of that had how we were
• 50:19
  able to achieve that for Hawk was yes of course about our revenue but also about the machine that
• 50:26
  I had built and the credibility of the brand in the market that I had built no one's going to
• 50:31
  question simply be if they Google us we're still our company of course so did that did that answer
• 50:37
  your question that no I just because you've gone through it and I think a lot of people are
• 50:40
  aspiring that's like kind of the the goal right when you're trying to build a business yeah
• 50:45
  and I think that a lot of people unfortunately not everyone so people are very good at
• 50:51
  maintaining their value yeah but it's like the power balance of a discussion around selling a
• 50:56
  business especially women I don't know how many women who are listening but actually about 50 percent
• 51:01
  awesome yeah awesome because we undervalue ourselves too much yeah but I see that not so I think
• 51:08
  I see I see that in career too yeah right like I've heard this before and I'm sure there's some
• 51:15
  truth to it like if a guy is applying for a job they could be like 70 percent qualified and they're
• 51:21
  still going to put in the resume and if a woman's applying for a job she won't put in a resume
• 51:25
  till she's like 150 percent qualified yeah and that's an issue yeah because you have to take more
• 51:30
  shots to win yes so I can only imagine not many people have a support system that can tell you how
• 51:38
  to deal with private equity correct a very that's a very small percentage of people in on navigate
• 51:43
  that discussion even as a man going that discussion I'd feel nervous yeah I can only imagine like
• 51:50
  it's not easy and I put resources around me they as a privately held company I constructed a board
• 51:57
  and I had meetings with them every single quarter as I was going to scale my company to exit because
• 52:03
  I needed to know the answers and ask questions in safe spaces but when you show up as a woman in
• 52:09
  those conversations I mean my whole career is founded upon like the principle of like fake it to
• 52:14
  you make it right like just pretend you're confident just pretend like you know exactly who the
• 52:19
  fuck you are and what you're saying and people will believe you they don't know the difference
• 52:23
  and it's my mission on this planet back to my own spiritual assignment that women have money
• 52:34
  that women have lots of money because when women have money women have power I say this all the time
• 52:41
  and it's just the reality we are and those two things are conjoined and when women have both of
• 52:46
  those things I do believe we're going to live in a different type of world I think not to say
• 52:51
  that men aren't incredible and I love men and you're one of those amazing men who's definitely in
• 52:56
  his heart and gets it but women have a different sense of empathy and community and collaboration
• 53:05
  when we're in our healthy feminine that makes safer spaces to work makes you know more equitable
• 53:13
  communities more reverence for the planet we should all be practicing those things but I feel like
• 53:22
  women undervalue their power when I coach my clients I'm like I'm gonna say you have a front row seat
• 53:28
  to all this I do yeah my clients are like I think I'm gonna charge a thousand dollars a month for
• 53:33
  this thing I'm like at a zero do it I'm serious no I know you're not I know you're zero to that
• 53:39
  and then they're like I could never do that why let's feel into that in your body where is that
• 53:44
  coming from where does that fear come from who told you you're not worth that and we unpack that
• 53:49
  and we understand their story their fears their failures and their successes and their expertise
• 53:56
  what they know that no one else knows and it's all about perception of value like if you turn
• 54:02
  ten thousand dollars a month for something someone's gonna assume this chick knows what she's doing
• 54:08
  and I'm gonna stand up really straight when I become her client who are you not to charge who
• 54:13
  are you not to add a zero that's what I say to my clients all the time and it's a lesson that I
• 54:18
  had to learn and the more and more I charged the more more clients I got the more more right clients I
• 54:23
  got that's that's that's a key thought the more more right clients you got the clients that don't
• 54:28
  give you all the pain in the ass BS the clients that pay on time like the right clients you want to
• 54:35
  out of that yourself like you want to move up in the market always yeah there was a point in
• 54:42
  your life when you chose to to rebrand yeah so speak to me about why that was because you know
• 54:49
  we're prepping for these shows yet we send a voice that over as a different days you want to chat
• 54:54
  about and I thought that was interesting because for for most entrepreneurs that's just like a you
• 54:58
  know slight strategic pivot whatever it's not like a like a major notable thing in their life when
• 55:05
  again they've gone through an exit who cares about the rebrand that was like one of the many
• 55:10
  million things that I did why is that so important for you well I'll speak for myself my rebrand
• 55:16
  I rebranded me yeah I'm in the space of personal branding we were just talking about it all three
• 55:22
  of us the importance of a personal brand is everything and people need to catch on more right and
• 55:28
  obviously I wrote a whole book about personal branding and even though I was associated with
• 55:35
  simply be agency for seven years as the CEO I always had and maintained my own personal brand
• 55:40
  is Jessica the founder and I I created its own platform and its own strategy and its own
• 55:47
  messaging its own podcast or a book had very specific Instagram grid I wrote about very specific
• 55:53
  things on LinkedIn and when I sold the business and that identity died in Egypt back to that I
• 56:02
  I didn't want to tell that story anymore it was no longer who I was so I rebranded
• 56:08
  my life I rebranded my story I rebranded my look and feel I rebranded my website I rebranded my
• 56:15
  podcast I rebranded my entire Instagram I like I like three thousand photos on Instagram my
• 56:20
  archive to most of them down to like two little red yeah I like just cleared it you're very
• 56:25
  intentional about this yeah very very intentional I think we have to be personally I think that your
• 56:31
  brand is your lighthouse it's your hallmark your personal brand is your ultimate business card it's
• 56:36
  your reputation in the market I believe that a brand is what creates the flywheel for marketing
• 56:43
  and for sales it starts with brands and it's intention is to create an emotional affinity
• 56:51
  to its consumer within less than 10 seconds at this at this stage in the internet like
• 56:57
  10 nanoseconds and so the brand was the business it is my business I'm watching myself as a coach
• 57:08
  and so it was more than just rebranding my platform though it felt like I was rebranding my whole
• 57:13
  life um do you feel like it was a rebrand do you feel like it was an evolution it's a really good
• 57:20
  question I think it was both I think it was first an evolution and the brand was an expression
• 57:31
  of that evolution was there hesitation when you were rebranding because obviously everybody's
• 57:36
  known you for one thing yeah so when you're known for one thing it's a little bit riskier to
• 57:41
  rebrand than if you're known for nothing at all yeah so was there hesitation was there pushback
• 57:47
  just for somebody who maybe is putting themselves out there right now who doesn't really love
• 57:55
  how they've presented themselves how did you decide after you have an audience like which direction
• 58:00
  to go in so one thing that I going back full circle to the beginning of this interview when
• 58:07
  you asked me about that tweet yeah nobody cares about your personal brand people care about themselves
• 58:15
  that's a principle that I've tried to live for the last decade and I feel like I've created a
• 58:21
  really beautiful community from that and because I've taken them along with me when I decided to
• 58:28
  evolve and when I decided to rebrand they were a part of it and because I sort of hard launched it
• 58:38
  all of once like I sold my business and made the announcement a few weeks later I launched my new
• 58:43
  platform and they were all so excited about it there were that's not to say that I did that
• 58:48
  also made you build up true community I did I did I built a true community and I think that
• 58:53
  that's if there's a takeaway for your audience around personal branding like show up every day
• 58:59
  for your community be of service to them make them the main character and they will feel that
• 59:07
  and whether you close your business sell your business pivot your business decide to go into a
• 59:13
  totally different industry quit entrepreneurship altogether become a parent like they'll go with you
• 59:21
  if you've given them the honor of showing them that you care about them one idea that you have
• 59:32
  and I think this is sort of just like a nice spot to leave the audience the full light consciousness
• 59:38
  yeah so again educate me Jessica yeah I'm like I'm laughing because listen I can I can find some
• 59:47
  various strategic talking points around exiting a business I'm building a personal brand or like
• 59:52
  social content when you talk about full life oh like I just ask if I can go to take into anywhere but
• 1:00:00
  I'm so I'm no because you know I this is this is a podcast like a podcast lesson how do you do a
• 1:00:07
  good podcast you talk about the things that are important to the person the guest that's really
• 1:00:11
  at the end of the day because it doesn't matter for me I can try and pull out things that yeah you know
• 1:00:17
  a little bit about or like you know you've done in the past but ultimately what creates a good show
• 1:00:22
  and what just creates a good conversation yeah is when you care about the other person yeah this is a
• 1:00:26
  podcast lesson this is a social lesson this is like a life lesson like stop being selfish like just
• 1:00:31
  stop being selfish so for me I want to understand everything that you're going through right now and
• 1:00:37
  what's top of mind right now because there's a lot of people that I could speak to about personal
• 1:00:41
  brand there's a lot of people speak about social content right but not everybody's gone in the
• 1:00:45
  journey that you've gone on and you've gone on it successfully like you've not just build a massive
• 1:00:51
  agency you sold an agency you now close high ticket clients like exceptionally quickly like
• 1:00:57
  you fill out events like it's not like you're doing anything for from a from lacking of experience
• 1:01:03
  like you've all done this stuff yourself so I want to understand after all of this this is
• 1:01:08
  the mental framework that you operate from yes I do so I think it's very important to dive into
• 1:01:13
  that more thank you thank you I'm so happy we're gonna leave your audience with this one
• 1:01:20
  so as I define it in my book and in my life light is a synonym for information light is information
• 1:01:30
  darkness is lack of information when we turn on the light in a dark room we can see and I believe
• 1:01:37
  that most people consciously or unconsciously are in the dark around the truth of who they really are
• 1:01:49
  darkness isn't evil darkness isn't bad evil and darkness and fear and toxicity and jealousy
• 1:01:56
  and competition and scarcity those things manifest when we don't turn on the light and we don't
• 1:02:03
  see the truth of our magnificence our uniqueness our essential responsibility that we have here on this
• 1:02:10
  planet to make it better and that we are capable of that we were we were put here to do just that
• 1:02:16
  and so light consciousness is really tapping into your one of a kind DNA
• 1:02:25
  that makes you as rare as a diamond on this planet and I think when we really truly get in touch
• 1:02:32
  with that we shine differently that's what a diamond does and that whole that experience has to
• 1:02:42
  however be found in polarity I think we find just exactly who we are authentic and needed and
• 1:02:50
  special we are in the friction and the hard start challenging experiences and so that's been
• 1:02:58
  my journey so the way that I interpret that and I'm a big fan of this concept is if you're going
• 1:03:04
  to be successful as an entrepreneur there's a tactical you can go learn on YouTube you can go figure
• 1:03:10
  out how to be a great graphic designer you can go figure how to run like a great ad set that has a
• 1:03:15
  high row as right yeah but the other piece of it is the mindset piece yeah so there's two concepts
• 1:03:21
  that I believe in fully one is that you have to find a way to build systems processes and a mental
• 1:03:29
  framework that allows you to do the thing for an unreasonable amount of time yeah that's where you
• 1:03:33
  succeed but the other piece is to constantly be open to learning and improvement yes and when
• 1:03:39
  you say light is access to information and then darkness is like closed off from information
• 1:03:44
  at a very like fundamental layman term understanding it's like you are always being open you're
• 1:03:51
  understanding your value yes but simultaneously you're always being open to new information and
• 1:03:55
  off-skilling and yeah that's the way that I see it beautiful so you are not closed off you're
• 1:04:00
  not closed off you're not saying that like I know everything and I'm like I'm peeked out at
• 1:04:05
  who I am as an individual you're always open to improving in like the most basic sense of the
• 1:04:11
  understanding yeah it's a it's a journey and humility yeah as much as it is confidence yes yeah
• 1:04:20
  if you wanted to tell an entrepreneur like these are the steps you have to take to think the right
• 1:04:28
  way to be successful to operate the right way to be successful to to embody full
• 1:04:32
  laid consciousness or or some version of it yeah what is a practice it's worked really well for you
• 1:04:40
  I would say two things getting super clear on what makes you you and embodying that
• 1:04:53
  that is a journey in and of itself but we have to truly believe that we are needed here
• 1:05:02
  on this planet I think that when we click on to that understanding everything shifts
• 1:05:10
  and the practices I have found to get there personally have been working with mentors coaches guides
• 1:05:19
  you know we can talk about it's the team you need for your business you need a team for you
• 1:05:24
  as a CEO or a founder or an entrepreneur and I've invested a lot of time and energy and resources
• 1:05:31
  and people who have really accelerated me and who have held up mirrors to me to show me who I am
• 1:05:36
  because it's hard to do it for yourself and this sounds so basic and I'm not going to sit here and
• 1:05:45
  tell you sit on a meditation pillow because it's overplayed but like really truly get in silence
• 1:05:50
  be with yourself close down the mental computer get into nature get into your body yeah I just feel
• 1:05:58
  like that's such an essential game and to play whether you're an entrepreneur or not but I have found
• 1:06:04
  the deepest messages of my light when I've been with myself I agree with that fully for for me
• 1:06:12
  actually what I end up doing is is just beating myself up in the gym because then I can't think of
• 1:06:17
  anything else other than what I'm trying to do right now your gym is a spiritual practice yeah very
• 1:06:21
  much is yeah very much is I'm sure I'm sure the the endorphins that come from yes working out
• 1:06:27
  what not come out with the fact that you really can't focus on work right it just puts you in
• 1:06:31
  like a really good space so again for me that's my shut off from the world and just focus on me and
• 1:06:37
  my thoughts and and get very real about what your life is and what it isn't and are you happy and
• 1:06:44
  are you fulfilled and are you on your right journey and I think however you architect that super
• 1:06:48
  important yeah because we always lose ourselves it's very easy to get distracted right we've got to
• 1:06:53
  slow down Amen yeah I agree with that fully um okay so if people want to connect with you where they
• 1:07:00
  going where obviously the book is anywhere you can get books yeah but what's the website social
• 1:07:06
  everything I'll shout it all out thank you for having me this was so fun so you can go to Jessica's
• 1:07:12
  wag.com that's how you say my last name's wag Jessica's wag.com is my website where you could find
• 1:07:18
  out all of the things that I'm doing you can go to the lightworkbook.com that's where you can buy
• 1:07:24
  the book if you buy one copy I send you close to three thousand dollars worth of pre-order bonuses
• 1:07:29
  get some live events you get a masterclass you get a sneak peek you get a bunch of stuff so I would
• 1:07:34
  go there if you want to buy a copy you can buy wherever books are sold just choose your retailer
• 1:07:38
  and enter your code and I'll send you everything and then come say hi to me on Instagram and and
• 1:07:43
  that's right so most my most of my time on social and my podcast is called the spiritual hustler
• 1:07:49
  which is a show mainly for female entrepreneurs but guys listen to it too about the intersection
• 1:07:55
  of business branding and spirituality you find more people are having to find spirituality in their
• 1:08:00
  life like a lot of entrepreneurs high-performing people are leasing themselves yeah I think people are
• 1:08:05
  more interested in that conversation than ever so hopefully they got something out of today
• 1:08:08
  because you don't want to you don't want to build something impressive and then you have no soul
• 1:08:12
  it's no soul yeah you know your your family relationships are broken you have no friends like
• 1:08:17
  you have money in the bank but everything is superficial right it's not good either um if you're
• 1:08:22
  gonna look back and tell your younger self your 20-year-old self one thing after everything you've
• 1:08:26
  learned what would that thing be you've got this you're gonna be great don't stress so much
• 1:08:32
  I'll work down the end