Latest / The David Rubenstein Show / Airbnb CEO Brian Chesky
Transcript
- 0:02Speaker 1: One of the most important companies in the travel industry
- 0:05Speaker 1: today is Airbnb. It started less than two decades ago
- 0:09Speaker 1: as a concept of renting out one's room to make
- 0:11Speaker 1: some extra money. Now all over the world people are
- 0:14Speaker 1: renting out their homes their apartments to other people. I
- 0:17Speaker 1: actually used an Airbnb recently in Alaska and found to
- 0:21Speaker 1: be quite good experience. I sat down with Brian Schofsky,
- 0:23Speaker 1: who conceived of Airbnb has now built it into one
- 0:26Speaker 1: of the largest travel companies in the world. You came
- 0:29Speaker 1: up with the idea with your partners of starting this
- 0:31Speaker 1: company around two thousand seven two thousand eight. Did anybody
- 0:34Speaker 1: tell you it was a good idea? No? I mean
- 0:37Speaker 1: it was pretty universally considered a terrible idea. I um.
- 0:41Speaker 1: I remember the first person I told the idea to.
- 0:43Speaker 1: I said, Hey, we've got this idea. We're gonna build
- 0:45Speaker 1: this website where you like strangers could other strangers in
- 0:48Speaker 1: their homes. And the person who was kind of somebody
- 0:51Speaker 1: I looked up to in Los Angeles, he looks at
- 0:53Speaker 1: me in the straight face. I said yes. He said, Brian,
- 0:56Speaker 1: I hope that's not the only idea you're working on.
- 0:59Speaker 1: And that was by the way one the nicer things
- 1:00Speaker 1: people said. But the reason I think it worked was
- 1:03Speaker 1: because I stumbled into this idea of my roommate. I mean,
- 1:06Speaker 1: there was this design conference coming to San Francisco in
- 1:09Speaker 1: October two seven. I couldn't afford to pay rent this
- 1:12Speaker 1: design conference conference service to go. All the hotels were
- 1:15Speaker 1: sold out. And we have this idea, we said, when
- 1:17Speaker 1: we just turned our house into a bed and breakfast
- 1:19Speaker 1: for the design conference. I didn't have any beds, but
- 1:22Speaker 1: Joe had three our beds. We pulled them out of
- 1:23Speaker 1: the closet. We called the air bed and Breakfast dot com.
- 1:26Speaker 1: We made enough money pay our rent, But more importantly,
- 1:29Speaker 1: we actually ended up making friends of these three people
- 1:31Speaker 1: because they live with us for a week. And at
- 1:32Speaker 1: that point, I think we realized if people could experience
- 1:36Speaker 1: what we experienced, that this would be an idea that
- 1:38Speaker 1: would spread around the world. But little did I know
- 1:41Speaker 1: that it was going to be a very difficult uphill road.
- 1:44Speaker 1: Where did you get your initial money? Was that the
- 1:47Speaker 1: y combinator from Paul Graham? Well, actually, um, there's kind
- 1:51Speaker 1: of a weird story about how we raised money. So
- 1:54Speaker 1: we had this kind of quirky idea to sell collectible
- 1:56Speaker 1: breakfast cereal. Um So, Barack Obama John Keane are both
- 2:00Speaker 1: running for president, and we thought, you know, the breakfast
- 2:02Speaker 1: isn't selling the bet that we're bet and we're a
- 2:05Speaker 1: bet and breakfast. We're not selling beds. Maybe we can
- 2:07Speaker 1: sell breakfast. And so we started selling collectible breakfast cereal,
- 2:11Speaker 1: a Barack Obama theme cereal called Obama Ohs, which is
- 2:14Speaker 1: like cheerios, and we called it the Breakfast a Change.
- 2:17Speaker 1: And we learned about John McCain was a captain the Navy,
- 2:19Speaker 1: so we called it Captain McCain's a Maverick Entervy Bite.
- 2:22Speaker 1: And we made these really funny like looking cereal boxes.
- 2:25Speaker 1: We actually ended up selling thirty thousand dollars with a
- 2:28Speaker 1: collectible breakfast cereal and that was actually originally how we
- 2:31Speaker 1: funded a company. So now it's late two thousand eight,
- 2:35Speaker 1: we're like desperate. We've launched three times, no one's using it.
- 2:38Speaker 1: I'm hockling cereal boxes in my kitchen. I'm thinking to myself,
- 2:41Speaker 1: I wonder if Mark Zuckerberg or Steve Jobs ever had
- 2:44Speaker 1: to hock blue cereal boxes in their living room. The
- 2:46Speaker 1: answer was no, they hadn't done it. This was a
- 2:49Speaker 1: foreboding sign. And I'm going out to dinner at a
- 2:51Speaker 1: tire restaurant in San Francisco with the founders of Justin
- 2:55Speaker 1: That TV, who are Ye Combinator, and they said, you
- 2:57Speaker 1: should join Why Combinator because you guys are dying and
- 3:01Speaker 1: I thought, well, it's probably too late. We already launched,
- 3:04Speaker 1: but Paul Graham eventually allowed us to apply. We actually
- 3:07Speaker 1: missed the deadline, but he allowed us to apply after
- 3:09Speaker 1: the deadline and we got an interview, and that's when
- 3:12Speaker 1: Paul Graham said, like in our first question, people actually
- 3:15Speaker 1: doing this? And I said yes, and he goes, what's
- 3:18Speaker 1: wrong with them? So the interview kind of went downhill
- 3:20Speaker 1: from there. He didn't He's the admitted he hated the
- 3:23Speaker 1: idea of airbnb at first. Who didn't get it? But
- 3:25Speaker 1: as we're leaving the interview, my roommate Joe, hands him
- 3:29Speaker 1: a box of Barack Obama cereal that we made and
- 3:32Speaker 1: he looks at it and he goes, what what is this?
- 3:34Speaker 1: Why am I getting this? And we said this is
- 3:36Speaker 1: how we funded the company, and he looks to us.
- 3:38Speaker 1: He said, if you can figure out how to get
- 3:40Speaker 1: people to pay forty dollars for a four dour box
- 3:42Speaker 1: of cereal. Maybe you will convince them how to sleep
- 3:44Speaker 1: in each other's homes. So why commentator let us in
- 3:48Speaker 1: the program? I think we barely I don't know if
- 3:51Speaker 1: we got in barely got in. And the moment we
- 3:53Speaker 1: got into the program, you know, the recession is occurring.
- 3:56Speaker 1: People are desperate to save their homes, and lot of
- 4:00Speaker 1: people started trying to Airbnb to save their homes by
- 4:02Speaker 1: renting them out. At the same time, you have a
- 4:05Speaker 1: great recession which is causing a lot of young people
- 4:07Speaker 1: to feel like, well, I need to save money. You know,
- 4:10Speaker 1: Facebook and social media is growing, so people are comfortable
- 4:13Speaker 1: meeting people on the internet, and it was kind of
- 4:15Speaker 1: the supernova forces that led to an opening for everybody
- 4:18Speaker 1: to finally take off. So traditionally people might build a
- 4:22Speaker 1: company like yours and five or six years later they
- 4:24Speaker 1: would take a public and liquefy for the employees, the
- 4:27Speaker 1: founders and also the investors. But you were resisting pressure
- 4:31Speaker 1: to do that. Why didn't you go public sooner? And
- 4:33Speaker 1: you have any regrets about not going public sooner than
- 4:36Speaker 1: you did. I just didn't feel like we were ready
- 4:39Speaker 1: to go public sooner. And I think in hindsight, maybe
- 4:43Speaker 1: we could have gone public sooner. I mean, just so
- 4:44Speaker 1: it's important. Remember when we were growing really quickly, there
- 4:47Speaker 1: were not regulations on the books for Airbnb, and a
- 4:50Speaker 1: lot of people are wondering was this business going to
- 4:52Speaker 1: get regulated out of existence? That to me was one
- 4:55Speaker 1: of many existential questions. Eventually, we able that we were
- 4:59Speaker 1: able to get law as in the books and nearly
- 5:01Speaker 1: every big city in the world we were able to
- 5:03Speaker 1: collect four billion dollars. Hotel tax became legitimate. We expanded
- 5:07Speaker 1: a nationally, We built an executive team. But I felt
- 5:10Speaker 1: like going public was a big stage. It was almost
- 5:13Speaker 1: like it's almost like, you know, if you're I don't know,
- 5:16Speaker 1: there's a kind of a weird analogy, but if you're
- 5:18Speaker 1: like baking a cake, going public is putting in the oven.
- 5:21Speaker 1: You know, It's it's hard to change the ingredients after
- 5:23Speaker 1: you go public, right, And so I wanted to make
- 5:25Speaker 1: sure that everything was kind of baked before we went public. Now,
- 5:29Speaker 1: once the pandemic hit, that was more than a decade
- 5:31Speaker 1: after we started, I was accused of having waited too
- 5:34Speaker 1: long and having missed the I P O window. I
- 5:38Speaker 1: would have never imagined what had transpired over the course
- 5:40Speaker 1: of but I think looking back, it worked out really
- 5:43Speaker 1: well for everyone. Well, you went public in December after
- 5:48Speaker 1: the pandemic, but you obviously were probably you had to
- 5:51Speaker 1: lay off some people during that period of time, Is
- 5:53Speaker 1: that right? You know? Like when the pandemic hit, I
- 5:55Speaker 1: was working on our S one, and like many people,
- 5:58Speaker 1: I came back from the holidays and twenty team thinking
- 6:00Speaker 1: my life was going to go in one direction, not
- 6:02Speaker 1: realizing our entire world was about to get rocked. I
- 6:05Speaker 1: felt like a captain of a ship and a torpedo
- 6:07Speaker 1: hit the side. We lost eighty percent of our business
- 6:11Speaker 1: in eight weeks, and we were doing tens of billions
- 6:13Speaker 1: dollars a year in bookings and then suddenly go from
- 6:15Speaker 1: high flying to people predicting is this the end of Airbnb.
- 6:18Speaker 1: I mean there were multiple mainstream journalists predicting that we
- 6:21Speaker 1: were going to go out of business. It was almost
- 6:23Speaker 1: like our business flash before our eyes, and I ended
- 6:26Speaker 1: up having to confront this reality David that I realized
- 6:28Speaker 1: we're gonna lose half our business. And so it's like
- 6:30Speaker 1: running into a burning house if you can only save
- 6:33Speaker 1: half your furniture, Like and half your stuff, what do
- 6:35Speaker 1: you take with you? And I said, we're going to
- 6:37Speaker 1: get back to the original idea of Airbnb, the individual people.
- 6:41Speaker 1: They are sharing their homes and experiences all over the world.
- 6:44Speaker 1: We had to make the hard decision I've ever made,
- 6:46Speaker 1: which we had to lay off of our workforce nearly
- 6:50Speaker 1: two thousand employees. But I wanted to make sure even
- 6:53Speaker 1: in a layoff, we could show compassion, to be really principled,
- 6:56Speaker 1: So we end up giving people a year of healthcare.
- 6:59Speaker 1: We're I think very chivers our severance. So when you
- 7:01Speaker 1: went public in December, you priced the I p O
- 7:05Speaker 1: or the underwriters did at half of the price that
- 7:08Speaker 1: ultimately ended up that day. So some people might say
- 7:11Speaker 1: you left twenty three or four billion dollars on the table.
- 7:13Speaker 1: Do you look at it that way where you think
- 7:15Speaker 1: it was miss price or you're okay with it. We
- 7:17Speaker 1: came back from nineteen as a somewhere between on the
- 7:20Speaker 1: private markets a thirty to forty billion dollar valuation at
- 7:24Speaker 1: the depth of the pandemic. Our valuation was below eighteen
- 7:27Speaker 1: billion dollars. I mean, we probably would have struggled to
- 7:29Speaker 1: raise money at eighteen billion dollar evaluation. We had warrants
- 7:32Speaker 1: and to be able to be a hundred billion dollar
- 7:34Speaker 1: company eight months or seven months after that low point.
- 7:39Speaker 1: It was really hard to imagine any of that was
- 7:41Speaker 1: going to happen. And I think part of the reason
- 7:42Speaker 1: our stock popped was I believe we had hundreds of
- 7:45Speaker 1: thousands of people in retail trying to buy our stocks.
- 7:48Speaker 1: So I don't feel bad. I never took the highest
- 7:50Speaker 1: price in any round. We totally could have priced to hire.
- 7:53Speaker 1: But it was pretty hard, I think at the time
- 7:55Speaker 1: to foresee that this was going to be a company
- 7:57Speaker 1: that was going to reach evaluation like that. Now as
- 7:59Speaker 1: we talk, you've just reported your earnings for last quarter
- 8:02Speaker 1: and last year, and they were record earnings, record revenues,
- 8:05Speaker 1: and so forth. And you said, I think at the
- 8:08Speaker 1: release that Covid has changed everything. People are changing the
- 8:11Speaker 1: way they work and the way they travel. Can you
- 8:13Speaker 1: explain what you mean. I think the world is never
- 8:15Speaker 1: going back to the way it was fully before the pandemic,
- 8:18Speaker 1: and one of the changes I think, David, it's been
- 8:20Speaker 1: a change in how we work. You know, for many people,
- 8:24Speaker 1: not all, but many people had a job at the office.
- 8:27Speaker 1: They're not going to be required to come back to
- 8:29Speaker 1: the office five days a week, and I think that
- 8:31Speaker 1: I don't think CEOs per se are going to determine
- 8:34Speaker 1: these policies. I think workers will because all of us CEOs,
- 8:38Speaker 1: I think, want the best talent, and I think flexibility
- 8:41Speaker 1: is going to be the second most important benefit after compensation.
- 8:44Speaker 1: So I think we're now living in a world where
- 8:45Speaker 1: many people are gonna work remotely. They might go into office,
- 8:48Speaker 1: but not five days a week. If you don't have
- 8:50Speaker 1: to go in office five days a week, you're more flexible,
- 8:53Speaker 1: You're less tethered to anyone's city. And so I think
- 8:55Speaker 1: what that means is that for millions of people, they
- 8:58Speaker 1: can now live anywhere. Some people that don't have kids,
- 9:01Speaker 1: like me, can literally live nomadically. You can stay city
- 9:05Speaker 1: to city, hopping around. I think a lot of young
- 9:06Speaker 1: people and retires to do that. All of this, David
- 9:09Speaker 1: has culminated AIRBB not just being a company about traveling,
- 9:12Speaker 1: but now a company about living. Half of people don't
- 9:16Speaker 1: realize is half of our nights booked are for stays
- 9:19Speaker 1: a longer than a week. A fifth of our knights
- 9:21Speaker 1: booked are for stays are longer than a month. So
- 9:25Speaker 1: there's this whole new category of travel that's not classic too.
- 9:28Speaker 1: Three nights in a city, it's not long term housing,
- 9:31Speaker 1: and it's completely emerged because of the pandemic. So let's
- 9:34Speaker 1: go back to your background. For those who don't know
- 9:36Speaker 1: your background, what part of the United States are you from.
- 9:39Speaker 1: I'm from a small town in upstate New York called
- 9:43Speaker 1: Niskey and which is a suburb of Schenectady outside Albany.
- 9:46Speaker 1: And your parents they were social workers. My mom and
- 9:50Speaker 1: dad were social workers. Both my grandfather's worked for General Electric,
- 9:52Speaker 1: but my my mom and dad were kind of lived
- 9:54Speaker 1: normal lives of social workers. And when you're growing up,
- 9:58Speaker 1: I understand you wanted to be a hockey play or
- 10:00Speaker 1: when you were young, Is that true? Yeah? When I
- 10:02Speaker 1: was five years old that would have been nine six,
- 10:04Speaker 1: Wayne Gretzky was the greatest hockey player in the world,
- 10:06Speaker 1: and I wanted to be just like him. I had
- 10:08Speaker 1: posters and Wayne Gretzky in my wall. The problem with
- 10:10Speaker 1: athletics is your dreams come crashing down pretty quickly. By
- 10:13Speaker 1: the age of six, I realized I wasn't gonna be
- 10:15Speaker 1: Wayne Gretzky. Hey, when that dream went away, you decided
- 10:18Speaker 1: you might want to be an artist because you had
- 10:19Speaker 1: good skills in that area exactly. I ended up getting
- 10:22Speaker 1: a scholarship to go to Ronald School Design, and they
- 10:25Speaker 1: only gave away a few scholarships, so it was kind
- 10:27Speaker 1: of a big deal to get the scholarship. And my
- 10:29Speaker 1: mom said like, well, you know, my mom, Dad, you
- 10:31Speaker 1: can go to art school, but you've got to promise
- 10:33Speaker 1: me that you one day get a real job. And
- 10:36Speaker 1: I said, well, what's a real job. She said, A
- 10:38Speaker 1: real job is a job that gives you health insurance.
- 10:40Speaker 1: And I said, okay, I promise I'm gonna go to
- 10:42Speaker 1: Risdy and one day I'm gonna a real job with
- 10:44Speaker 1: health insurance. That was kind of my ambition. I mean,
- 10:46Speaker 1: my high school yearbook quote literally was I'm sure I'll
- 10:50Speaker 1: amount to nothing. I don't. I think I was being
- 10:52Speaker 1: kind of sarcastic, but I didn't really think I was
- 10:55Speaker 1: going to be a tech founder. I mean, you know,
- 10:57Speaker 1: I didn't really see very much beyond my small town.
- 11:00Speaker 1: So let's talk about it. You graduate from Rhode Island
- 11:02Speaker 1: School Design and then you moved to California, Los Angeles
- 11:06Speaker 1: to become a designer, So then you ultimately didn't like
- 11:09Speaker 1: it that much and decided to move to San Francisco.
- 11:11Speaker 1: Was that right? I liked it for like three months,
- 11:13Speaker 1: because there's like a thrill when you're a student. Nothing
- 11:16Speaker 1: you make is real, and you just have this yearning
- 11:18Speaker 1: that you want to make something that's real, that's not
- 11:20Speaker 1: a shelf and people pay money for. But then after
- 11:23Speaker 1: a few months of doing that, maybe a year, I
- 11:25Speaker 1: kind of remember thinking my I was like twenty four,
- 11:29Speaker 1: maybe twenty five years old. I remember like feeling like
- 11:32Speaker 1: I could see the rest of my life and the
- 11:34Speaker 1: rest of my life look like a road that disappeared
- 11:36Speaker 1: in the horizon and exactly look exactly like the road
- 11:38Speaker 1: behind me, and it kind of terrified me. I was like,
- 11:40Speaker 1: I don't really want to just be a designer. I
- 11:43Speaker 1: at this point realized, I think I want to be
- 11:45Speaker 1: an entrepreneur, but I don't know what I'm gonna build
- 11:47Speaker 1: or what I'm gonna start. And this is now two
- 11:49Speaker 1: thousand seven, and so I think like the Internet revolution
- 11:52Speaker 1: was really taking hold. You know, YouTube was just sold
- 11:55Speaker 1: to Google, it was kind of the biggest company. Facebook
- 11:57Speaker 1: was rising, the tech had come out, the ashes, the
- 12:00Speaker 1: dot com crash, and it just felt like the gears
- 12:04Speaker 1: of the world we're starting to turn in San Francisco,
- 12:07Speaker 1: and so I just had this premonition that, like, I
- 12:09Speaker 1: have to come to San Francisco. It's pulling me. Right.
- 12:11Speaker 1: So you started the company with your roommate Joe, right, yep,
- 12:16Speaker 1: you brought a third partner in. Yeah, so really not
- 12:18Speaker 1: long after it was just Joe and I were both designers,
- 12:21Speaker 1: so we can design a website, but we can't actually
- 12:23Speaker 1: code and build a website. You need a software engineer
- 12:26Speaker 1: to do that. And so after we host the three guests,
- 12:29Speaker 1: I looked at Joe and I said, like, who's the
- 12:31Speaker 1: best engineer you know? And Joe said, well, it's funny
- 12:35Speaker 1: you ask, because there was an engineer who used to
- 12:38Speaker 1: live with me before you moved in the house of
- 12:40Speaker 1: me named Nate. And so the three of us got
- 12:42Speaker 1: together and we said, you know what if you could
- 12:43Speaker 1: build a website where you can book someone's home the
- 12:45Speaker 1: way you can book a hotel anywhere in the world.
- 12:48Speaker 1: And that was the original vision. Um, little did I
- 12:50Speaker 1: know how hard it was going to be to get
- 12:51Speaker 1: it off the ground, but that was a pretty simple idea.
- 12:54Speaker 1: So as you look back on what you've built, what
- 12:56Speaker 1: would you say is the best decision you made, and
- 12:58Speaker 1: what was the biggest regret you had have so far,
- 13:01Speaker 1: and what you do, what you built. The most important
- 13:04Speaker 1: piece of advice I ever got was when I first
- 13:07Speaker 1: started Airbnb. It was actually Paul Graham. He told me something.
- 13:11Speaker 1: He said, it's better to have a hundred people love
- 13:14Speaker 1: your service then have a million people that are kind
- 13:18Speaker 1: of like your service but a little apathetic. He should
- 13:20Speaker 1: start with a small group and perfect your product. Do
- 13:24Speaker 1: things that don't scale, turn them to advocates. Because of
- 13:27Speaker 1: those hundred people love your service, they're gonna tell everyone
- 13:30Speaker 1: about them. They're gonna become your marketing And it's easy
- 13:33Speaker 1: to improve your service when you only have a hundred customers.
- 13:35Speaker 1: When you have a million customers, really hard to change it.
- 13:37Speaker 1: And so do things that don't scale, go above and beyond.
- 13:40Speaker 1: And that was something we did, and I think that
- 13:42Speaker 1: really helped explain why we're so successful. I think the
- 13:46Speaker 1: biggest mistake I made was when you're in your twenties
- 13:51Speaker 1: and you never imagine being an entrepreneur and suddenly you're
- 13:54Speaker 1: a multibillion dollar company and somebody gives you billions of
- 13:56Speaker 1: dollars and you hit on something that's hugely successful. You
- 14:00Speaker 1: tend to start to believe that you can do anything,
- 14:03Speaker 1: and you try to do everything, and you try to
- 14:05Speaker 1: do everything at the same time. And before the pandemic,
- 14:08Speaker 1: we had like ten divisions and we were extending all
- 14:10Speaker 1: different places. And in hindsight, I think having too much
- 14:14Speaker 1: money is sometimes worse than having not enough money, because
- 14:17Speaker 1: I think not having enough money creates constraints, It creates discipline,
- 14:20Speaker 1: it creates focus, It forces you to create trade offs.
- 14:23Speaker 1: I think when corporations and start ups to get over capitalized,
- 14:26Speaker 1: they can avoid making tough decisions. The accountability goes down.
- 14:30Speaker 1: There's a real sense of complacency that goes into the company.
- 14:34Speaker 1: And I think a little that lack of focus happened
- 14:37Speaker 1: Airbnb before the pandemic. So you have a lot of
- 14:39Speaker 1: mentors that have helped you over the years. How did
- 14:41Speaker 1: you get to know Barack Obama? Is he's staying at
- 14:43Speaker 1: airbnbach he has stayed in the Airbnb is actually um.
- 14:47Speaker 1: You might recall that UM we lifted the embargo in
- 14:50Speaker 1: Cuba when he was president. President Obama end up going
- 14:53Speaker 1: to Havana, Cuba, and he wanted to bring American businesses
- 14:56Speaker 1: with him to show that business is now open between
- 14:58Speaker 1: US and Cuba. Well, the problem is there weren't really
- 15:01Speaker 1: any of US businesses in Cuba except for Airbnb. So
- 15:04Speaker 1: I went with him to Havannah. I got to know
- 15:06Speaker 1: him and we kept in touch, and so I think
- 15:07Speaker 1: it was just helpful to have somebody who could help
- 15:10Speaker 1: me see the world in a broader away and just
- 15:11Speaker 1: think a little more systematically about my decisions and the
- 15:15Speaker 1: consequences that we would have on society. So that's where
- 15:17Speaker 1: how he became very helpful to me. Now, as I
- 15:20Speaker 1: understand that you're spending a year or so going to Airbnb,
- 15:23Speaker 1: is around the United States, Yeah, most of the United
- 15:26Speaker 1: States kind of reasonable time zone. So when you want
- 15:28Speaker 1: to book an Airbnb, do you have a trouble getting
- 15:31Speaker 1: a place where you want to go or no? I
- 15:33Speaker 1: you know, there's six million homes to choose from, so
- 15:35Speaker 1: I've got more than enough options. I don't really say
- 15:38Speaker 1: who I am, Um, I you know, and I think
- 15:41Speaker 1: sometimes they find out, sometimes they don't, but um, yeah,
- 15:44Speaker 1: I kind of his book last minute. I was in Atlanta, Nashville, UM, Charleston,
- 15:48Speaker 1: Los Angeles, now Miami. I need ideas for where to
- 15:51Speaker 1: go next. So when you book when an Airbnb, do
- 15:54Speaker 1: you do it yourself or you have a team of
- 15:56Speaker 1: people that pick it for you. I do it myself.
- 15:58Speaker 1: I I gotta I gotta see whatever else is doing.
- 16:00Speaker 1: I mean, I always feel like people who build great
- 16:03Speaker 1: products ideally are building products they themselves want to use.
- 16:06Speaker 1: I also think there's only so many things you see
- 16:08Speaker 1: in the data. You have to like just have a
- 16:10Speaker 1: feel for the product, and so I try to use
- 16:12Speaker 1: it as much as I can. I always wonder who
- 16:15Speaker 1: sets the rate? Do you set the rate and airbnbad
- 16:18Speaker 1: or is they host set the rate? And do you
- 16:20Speaker 1: negotiate rates? No? No, no host sets rate. They can
- 16:23Speaker 1: charge whatever they want from ten dollars a ten thousand
- 16:26Speaker 1: dollars a night or beyond. And you know, we have
- 16:28Speaker 1: people renting luxury villas that are incredible, like Luxy villas,
- 16:32Speaker 1: and then we people renting like, you know, little spaces
- 16:36Speaker 1: in their backyard. I mean we had in two thousand
- 16:38Speaker 1: nine a member when we first launched, we had people
- 16:40Speaker 1: renting spaces under their kitchen table because they kind of thought, oh,
- 16:43Speaker 1: it's space. I can rent any kind of space. So
- 16:45Speaker 1: it's kind of everything from a couch to a castle
- 16:47Speaker 1: and everything in between. And they set the rate and
- 16:49Speaker 1: we basically take So when you stay at a place,
- 16:52Speaker 1: do you ever call up the host and say, by
- 16:54Speaker 1: the way, you're charging too much or charging not enough.
- 16:57Speaker 1: I try to give feedback less on the value, but
- 17:00Speaker 1: more on the kind of hospitality. Like sometimes like a
- 17:02Speaker 1: host will want me to like, you know, like go
- 17:05Speaker 1: through some like they'll give me like a rental contract
- 17:07Speaker 1: because we used to doing on other websites, and I'm like,
- 17:09Speaker 1: Airbnb is a contract. You don't need to do this, um,
- 17:11Speaker 1: But it would be pretty weird to be a tech
- 17:13Speaker 1: founder of Airbnb and saying, hey, I think you're overcharging me.
- 17:16Speaker 1: It would just kind of send a slightly weird message.
- 17:18Speaker 1: But I try to give them feedback. And we have
- 17:20Speaker 1: a review system. Guest and host review each other at
- 17:24Speaker 1: the end of day. So I've tried to write a
- 17:26Speaker 1: pretty detailed review for every host. I I try to
- 17:29Speaker 1: be positive but honest about the reviews. But you signed
- 17:32Speaker 1: b C or Brian Ky, Brian Sewsky, so they know
- 17:36Speaker 1: by the time I leave review who I am. I'd
- 17:38Speaker 1: say half the time they know who I am when
- 17:40Speaker 1: I book either half of I don't like I don't
- 17:42Speaker 1: want to be a secret shopper where I'm like lying
- 17:44Speaker 1: to them and then booking under a pseudonym. But I
- 17:46Speaker 1: also don't want to tell them who I am, like
- 17:48Speaker 1: I'm expecting special treatment, because then I'm not going to
- 17:50Speaker 1: get the real experience. So be half the time I
- 17:53Speaker 1: know they know who I am. Half they don't. But
- 17:55Speaker 1: it's a pretty fun experience. You're forty years old. Yeah,
- 17:58Speaker 1: so at forty you've already achieved more wealth and almost
- 18:00Speaker 1: anybody could possibly imagine. Have you thought about stepping back
- 18:04Speaker 1: and smelling the roses or doing something else with all
- 18:07Speaker 1: the money you have? No, I I feel like I'm
- 18:11Speaker 1: just it's really just getting fun now. I mean it
- 18:14Speaker 1: was fun when I started, and then like there was
- 18:16Speaker 1: this like corporate adolescence was it was kind of painful,
- 18:19Speaker 1: the growing of the company. But I'm having so much
- 18:21Speaker 1: fun right now. And if I were to step back,
- 18:23Speaker 1: I'd probably only do that to start another company, to
- 18:25Speaker 1: spend another ten years just to get back to this place.
- 18:28Speaker 1: So when you've got a good thing going, you want
- 18:30Speaker 1: to keep going. And I just feel like, you know,
- 18:32Speaker 1: I have so much I still want to do with
- 18:33Speaker 1: the company. I think there's like a lot of loneliness
- 18:36Speaker 1: in the world, and I think part of our bigger
- 18:37Speaker 1: contributions to help try to bring people together around the
- 18:40Speaker 1: world living communities. So that's what I'm focused on now.
- 18:42Speaker 1: The company that I started and built had to partners
- 18:46Speaker 1: with me for the entire thirty plus years and we're
- 18:48Speaker 1: still together. It's hard to have three people work together
- 18:51Speaker 1: for a long time. You've had three people working together
- 18:54Speaker 1: for quite some time as well. Don't you ever have
- 18:56Speaker 1: fights with each other or get jealousies or how do
- 18:58Speaker 1: you work together? So so well, it's a great question, David. Yeah.
- 19:01Speaker 1: I mean, we're one of the only companies in the
- 19:03Speaker 1: world as valuable as we are intact to have three
- 19:05Speaker 1: founders have been together for fourteen years. I think it's
- 19:09Speaker 1: a couple of things. Number One, I'm really lucky because
- 19:12Speaker 1: I had the gift of having two incredible co founders
- 19:15Speaker 1: that are really high integrit and you always put the
- 19:17Speaker 1: company before themselves, and they were very supportive of me
- 19:20Speaker 1: as CEO. But the other thing is we had a
- 19:22Speaker 1: principle we said we're never gonna allow being right to
- 19:26Speaker 1: get in front of the relationship, like if you try
- 19:28Speaker 1: to be so principal that you try to win every
- 19:30Speaker 1: single argument, you'll kind of see the trees and lose
- 19:34Speaker 1: the forest, Which is say that we knew this company
- 19:37Speaker 1: would only survive. It had a really strong founding team
- 19:39Speaker 1: attack and that mean that occasionally each of us are
- 19:42Speaker 1: going to have to kind of make compromises. So we
- 19:45Speaker 1: tried to never let debates go so far that winning
- 19:49Speaker 1: an argument got in the way of the relationship. I
- 19:51Speaker 1: think that made a big difference. So on philanthropy, giving
- 19:54Speaker 1: away money sounds like it's easy, but it takes time
- 19:56Speaker 1: to do it. Well, so how are you thinking about that?
- 19:58Speaker 1: Are there certain areas you to give away some of
- 20:00Speaker 1: the money you've committed to the the given way half of
- 20:02Speaker 1: your net worth, but you you know you have to
- 20:04Speaker 1: take time to do it. So for me, I wanted
- 20:07Speaker 1: to join the Giving Pledge in my thirties because I thought,
- 20:10Speaker 1: you know, the main reason was even though it wasn't
- 20:12Speaker 1: at that point ready to give away all my money,
- 20:15Speaker 1: I did want to send an example if if it
- 20:16Speaker 1: takestent that I could for the next intern entrepreneurs. You
- 20:19Speaker 1: know that, like you know, it's it's like redistribute the
- 20:22Speaker 1: majority of wealth back to society seemed like a reasonable
- 20:25Speaker 1: thing to do was better for everyone, But I didn't
- 20:28Speaker 1: know what I wanted to focus on. I did write
- 20:30Speaker 1: in my giving pledge letter, though, that one of the
- 20:32Speaker 1: issues that I want to focus on is just helping
- 20:35Speaker 1: maybe create scholarship programs helping young kids like me. You know,
- 20:38Speaker 1: I wasn't I wasn't poor, I wasn't underprivileged. I was
- 20:42Speaker 1: just kind of obscure middle class. But had it not
- 20:45Speaker 1: been for a series of people in my lifetime, I
- 20:48Speaker 1: wouldn't be here talking to you today. You would have
- 20:50Speaker 1: just never met herd of me, and I would have
- 20:52Speaker 1: never left my town. And so I think that so
- 20:54Speaker 1: many kids have untapped potential like me that their teachers
- 20:59Speaker 1: would have never probably get predicted, would have had the
- 21:01Speaker 1: journey that I've had. And I want to help kids
- 21:04Speaker 1: see their unrealized potential and maybe help them change reject
- 21:07Speaker 1: their lives. So that's maybe one area I'm passionate about,
- 21:10Speaker 1: but make no mistake, there's a lot of other things
- 21:12Speaker 1: I like to learn about and be able to help.
- 21:14Speaker 1: The final question for somebody that's young, younger than you,
- 21:18Speaker 1: if they want to be the next Brian Schowsky, what
- 21:20Speaker 1: is the advice about how you would recommend they build
- 21:23Speaker 1: a company. I would say a couple of things. The
- 21:26Speaker 1: first thing I'd say is, don't listen to your parents.
- 21:28Speaker 1: Don't take career advice and your parents. I love my parents.
- 21:31Speaker 1: They want what's best for me. But you know, like
- 21:33Speaker 1: your parents, um, and when I use parents or proxy
- 21:36Speaker 1: for anyone, and when wise and old, most of them
- 21:39Speaker 1: are gonna try to talk you out of crazy things.
- 21:40Speaker 1: But sometimes the crazy ideas are the ones that do
- 21:43Speaker 1: kind of spread around the world. The second thing I'd
- 21:46Speaker 1: say is probably solve your own problem. A lot of
- 21:49Speaker 1: people are looking for markets. We weren't looking to go
- 21:52Speaker 1: into a good market. We were just trying to solve
- 21:54Speaker 1: our own problem. If you solve your own problem, you
- 21:56Speaker 1: may have just solved the problem for millions of other people.
- 21:58Speaker 1: And it might be quite marketable and monetize herble, you know.
- 22:01Speaker 1: I think last thing I'd say is just like, focus
- 22:03Speaker 1: on on on, focus on love. It sounds like a
- 22:06Speaker 1: weird thing, but I think a business is really simple.
- 22:08Speaker 1: And build a prop company people love working for that
- 22:12Speaker 1: creates something people love consuming or using. I just think
- 22:15Speaker 1: it's I don't want to say it's so simple, but
- 22:18Speaker 1: it kind of is all comes back to passion. Thanks
- 22:21Speaker 1: for listening to hear more of my interviews. You can
- 22:24Speaker 1: subscribe and download my podcast on Spotify, Apple, or wherever
- 22:28Speaker 1: you listen