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Reviving Your Dead Email List: Improve Your Email List with These Tips · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  Rachel: Hello
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  Rachel: and
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  Rachel: welcome
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  Rachel: back
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  Rachel: to
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  Rachel: another
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  Rachel: episode
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  Rachel: of
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  Rachel: the
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  Rachel: Deeply
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  Rachel: Rooted
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  Rachel: Business
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  Rachel: Podcast.
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  Rachel: I'm
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  Rachel: your
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  Rachel: host,
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  Rachel: Rachel,
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  Rachel: and
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  Rachel: I'm
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  Rachel: doing
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  Rachel: a
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  Rachel: solo
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  Rachel: episode
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  Rachel: today.
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  Rachel: We're
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  Rachel: going
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  Rachel: to
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  Rachel: be
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  Rachel: talking
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  Rachel: about
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  Rachel: email
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  Rachel: marketing,
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  Rachel: that
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  Rachel: sure
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  Rachel: send
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  Rachel: an
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  Rachel: email
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  Rachel: your
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  Rachel: list,
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  Rachel: ever
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  Rachel: maybe
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  Rachel: I'm
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  Rachel: the
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  Rachel: only
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  Rachel: one
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  Rachel: that's
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  Rachel: excited.
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  Rachel: But
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  Rachel: you
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  Rachel: really
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  Rachel: only
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  Rachel: crickets
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  Rachel: and
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  Rachel: silence
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  Rachel: in
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  Rachel: return,
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  Rachel: this
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  Rachel: is
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  Rachel: your
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  Rachel: something
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  Rachel: I
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  Rachel: with,
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  Rachel: everybody
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  Rachel: can
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  Rachel: really
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  Rachel: break
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  Rachel: down
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  Rachel: some
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  Rachel: of
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  Rachel: these
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  Rachel: gaps
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  Rachel: in
• 0:50
  Rachel: your
• 0:51
  Rachel: email
• 0:51
  Rachel: strategy.
• 0:52
  Rachel: So
• 0:53
  Rachel: I
• 0:53
  Rachel: want
• 0:53
  Rachel: to
• 0:53
  Rachel: use
• 0:53
  Rachel: this
• 0:53
  Rachel: episode
• 0:54
  Rachel: to
• 0:54
  Rachel: really
• 0:55
  Rachel: unpack
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  Rachel: this
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  Rachel: issue
• 0:56
  Rachel: together
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  Rachel: and
• 0:57
  Rachel: Give
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  Rachel: you
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  Rachel: a
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  Rachel: few
• 0:58
  Rachel: remedies,
• 0:58
  Rachel: because
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  Rachel: you
• 0:59
  Rachel: know
• 0:59
  Rachel: that's
• 0:59
  Rachel: how
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  Rachel: Jess
• 1:00
  Rachel: and
• 1:00
  Rachel: I
• 1:00
  Rachel: like
• 1:00
  Rachel: to
• 1:00
  Rachel: do
• 1:00
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• 1:01
  Rachel: so
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  Rachel: that
• 1:01
  Rachel: you
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  Rachel: some
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  Rachel: episode.
• 1:05
  Rachel: So,
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• 1:05
  Rachel: is
• 1:05
  Rachel: a
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  Rachel: few
• 1:06
  Rachel: types
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  Rachel: of
• 1:07
  Rachel: dead
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  Rachel: email
• 1:08
  Rachel: lists
• 1:09
  Rachel: that
• 1:09
  Rachel: might
• 1:09
  Rachel: be
• 1:10
  Rachel: existing
• 1:10
  Rachel: in
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  Rachel: your
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  Rachel: space.
• 1:11
  Rachel: one,
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  Rachel: I
• 1:12
  Rachel: would
• 1:12
  Rachel: call
• 1:12
  Rachel: this
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  Rachel: one
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  Rachel: the
• 1:13
  Rachel: Frankenstein
• 1:15
  Rachel: list.
• 1:15
  Rachel: You've
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  Rachel: kind
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  Rachel: of
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  Rachel: mixed
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  Rachel: mashed
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  Rachel: a
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  Rachel: few
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  Rachel: lists
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  Rachel: together,
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  Rachel: a
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  Rachel: few
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  Rachel: your
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  Rachel: past,
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  Rachel: pivoted
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  Rachel: few
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  Rachel: you've
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  Rachel: taken,
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  Rachel: bunch
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  Rachel: you've
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  Rachel: worked
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• 1:28
  Rachel: previously
• 1:28
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  Rachel: maybe
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  Rachel: no
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  Rachel: services,
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• 1:31
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  Rachel: kind
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• 1:32
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• 1:32
  Rachel: smorgasbord
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  Rachel: of
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  Rachel: email
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  Rachel: lists.
• 1:35
  Rachel: And
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  Rachel: what's
• 1:35
  Rachel: happening
• 1:35
  Rachel: right
• 1:36
  Rachel: now
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  Rachel: is
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  Rachel: that
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  Rachel: your
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  Rachel: email
• 1:37
  Rachel: engagement
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  Rachel: probably
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  Rachel: low.
• 1:40
  Rachel: You're
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  Rachel: not
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  Rachel: really
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  Rachel: you
• 1:42
  Rachel: want
• 1:42
  Rachel: to
• 1:42
  Rachel: send
• 1:42
  Rachel: them
• 1:43
  Rachel: or
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  Rachel: you
• 1:44
  Rachel: really
• 1:44
  Rachel: don't
• 1:44
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  Rachel: they
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• 1:46
  Rachel: buying
• 1:46
  Rachel: right
• 1:46
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• 1:47
  Rachel: So
• 1:47
  Rachel: the
• 1:47
  Rachel: Frankenstein
• 1:48
  Rachel: list
• 1:48
  Rachel: is
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  Rachel: definitely
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  Rachel: one
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  Rachel: of
• 1:49
  Rachel: those
• 1:50
  Rachel: where
• 1:50
  Rachel: I
• 1:50
  Rachel: think
• 1:50
  Rachel: a
• 1:51
  Rachel: lot
• 1:51
  Rachel: of
• 1:51
  Rachel: that
• 1:51
  Rachel: cleanup
• 1:52
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• 1:52
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  Rachel: really
• 1:54
  Rachel: hone
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  Rachel: in
• 1:55
  Rachel: on
• 1:55
  Rachel: your
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  Rachel: email
• 1:56
  Rachel: list
• 1:57
  Rachel: or
• 1:57
  Rachel: email
• 1:57
  Rachel: strategy
• 1:58
  Rachel: The
• 1:58
  Rachel: second
• 1:59
  Rachel: type
• 1:59
  Rachel: of
• 1:59
  Rachel: list
• 2:00
  Rachel: is
• 2:00
  Rachel: the
• 2:00
  Rachel: jump
• 2:01
  Rachel: the
• 2:01
  Rachel: gun
• 2:01
  Rachel: a
• 2:01
  Rachel: little
• 2:02
  Rachel: too
• 2:02
  Rachel: soon
• 2:02
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• 2:03
  Rachel: advertising.
• 2:04
  Rachel: maybe
• 2:04
  Rachel: you
• 2:05
  Rachel: have
• 2:05
  Rachel: ran
• 2:06
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• 2:06
  Rachel: a
• 2:06
  Rachel: bit
• 2:07
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• 2:07
  Rachel: early
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  Rachel: really
• 2:08
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• 2:09
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  Rachel: solid
• 2:09
  Rachel: foundation
• 2:10
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• 2:10
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• 2:10
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• 2:11
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• 2:12
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• 2:12
  Rachel: your
• 2:12
  Rachel: email
• 2:13
  Rachel: list
• 2:13
  Rachel: and
• 2:13
  Rachel: so
• 2:13
  Rachel: this
• 2:14
  Rachel: is
• 2:14
  Rachel: probably
• 2:14
  Rachel: left
• 2:15
  Rachel: you
• 2:15
  Rachel: with
• 2:15
  Rachel: low
• 2:15
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• 2:16
  Rachel: one
• 2:17
  Rachel: because
• 2:17
  Rachel: colder
• 2:18
  Rachel: audiences
• 2:19
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• 2:19
  Rachel: what
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  Rachel: ads
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  Rachel: are
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  Rachel: is
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  Rachel: their
• 2:20
  Rachel: colder
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  Rachel: audiences,
• 2:21
  Rachel: they
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• 2:22
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  Rachel: significantly
• 2:24
  Rachel: lower
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  Rachel: than
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  Rachel: warmer,
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  Rachel: more
• 2:27
  Rachel: organic
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  Rachel: audiences.
• 2:28
  Rachel: So
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  Rachel: these
• 2:29
  Rachel: people
• 2:29
  Rachel: don't
• 2:29
  Rachel: really
• 2:29
  Rachel: know
• 2:30
  Rachel: who
• 2:30
  Rachel: you
• 2:30
  Rachel: are.
• 2:31
  Rachel: And
• 2:31
  Rachel: if
• 2:31
  Rachel: your
• 2:32
  Rachel: list
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  Rachel: is
• 2:33
  Rachel: more
• 2:33
  Rachel: primed
• 2:34
  Rachel: for
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  Rachel: people
• 2:34
  Rachel: who.
• 2:35
  Rachel: engage
• 2:35
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• 2:35
  Rachel: you
• 2:36
  Rachel: on
• 2:36
  Rachel: social,
• 2:37
  Rachel: understand
• 2:38
  Rachel: what
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  Rachel: your
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• 2:39
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• 2:39
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• 2:40
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• 2:42
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• 2:42
  Rachel: a
• 2:42
  Rachel: lot
• 2:42
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• 2:43
  Rachel: that
• 2:43
  Rachel: background
• 2:43
  Rachel: into
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  Rachel: your
• 2:44
  Rachel: space.
• 2:44
  Rachel: So,
• 2:45
  Rachel: essentially,
• 2:45
  Rachel: they
• 2:45
  Rachel: see
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  Rachel: an
• 2:46
  Rachel: ad,
• 2:46
  Rachel: they
• 2:46
  Rachel: click,
• 2:46
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• 2:47
  Rachel: sign
• 2:47
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• 2:47
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• 2:48
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• 2:49
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• 2:50
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• 2:50
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• 2:51
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• 2:51
  Rachel: third
• 2:52
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• 2:53
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• 2:53
  Rachel: going
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  Rachel: talk
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• 2:55
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• 2:55
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• 2:56
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• 2:57
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• 2:57
  Rachel: hard
• 2:58
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• 2:58
  Rachel: you've
• 2:58
  Rachel: set
• 2:59
  Rachel: up
• 2:59
  Rachel: a
• 2:59
  Rachel: freebie,
• 3:00
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• 3:00
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• 3:01
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• 3:01
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• 3:01
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• 3:02
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• 3:02
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• 3:03
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• 3:04
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• 3:04
  Rachel: follow
• 3:04
  Rachel: up
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• 3:05
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• 3:05
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• 3:05
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• 3:09
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  Rachel: the
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  Rachel: jump
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  Rachel: the
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  Rachel: gun
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  Rachel: on
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  Rachel: ads
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  Rachel: Get
• 3:28
  Rachel: your
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  Rachel: Because
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  Rachel: business
• 3:39
  Rachel: goal.
• 3:39
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• 3:40
  Rachel: are
• 3:40
  Rachel: the
• 3:40
  Rachel: days
• 3:40
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• 3:41
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• 3:41
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• 3:42
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• 3:42
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• 3:42
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• 3:43
  Rachel: where
• 3:43
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• 3:43
  Rachel: just
• 3:43
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• 3:43
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• 3:44
  Rachel: on
• 3:44
  Rachel: our
• 3:45
  Rachel: to
• 3:45
  Rachel: do
• 3:45
  Rachel: list.
• 3:46
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• 3:46
  Rachel: the
• 3:46
  Rachel: marketing
• 3:47
  Rachel: calendar
• 3:47
  Rachel: to
• 3:48
  Rachel: do
• 3:48
  Rachel: list.
• 3:48
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• 3:48
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• 3:49
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• 3:49
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• 3:49
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• 3:49
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• 3:50
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• 3:50
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• 3:50
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• 3:50
  Rachel: I
• 3:51
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• 3:51
  Rachel: to
• 3:51
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• 3:51
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• 3:51
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• 3:51
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• 3:52
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• 3:52
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• 3:52
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• 3:53
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• 3:54
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• 3:55
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• 3:55
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• 3:55
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• 3:56
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• 3:56
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• 3:56
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• 3:57
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• 3:57
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• 3:57
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• 3:58
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• 3:58
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• 3:58
  Rachel: serves
• 3:58
  Rachel: a
• 3:58
  Rachel: very
• 3:59
  Rachel: specific
• 3:59
  Rachel: purpose.
• 4:00
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• 4:00
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• 4:01
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• 4:02
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• 4:03
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• 4:03
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• 4:04
  Rachel: super
• 4:04
  Rachel: quick
• 4:05
  Rachel: fix
• 4:05
  Rachel: for
• 4:05
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• 4:06
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• 4:06
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• 4:06
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• 4:07
  Rachel: your
• 4:07
  Rachel: entire
• 4:07
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• 4:08
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• 4:08
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• 4:09
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• 4:11
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• 4:12
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• 4:13
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• 4:13
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• 4:13
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• 4:13
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• 4:14
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• 4:15
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• 4:15
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• 4:17
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• 4:18
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• 4:19
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• 4:20
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• 4:20
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• 4:21
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• 4:21
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• 4:22
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• 4:22
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• 4:23
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• 4:23
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• 4:23
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• 4:24
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• 4:25
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• 4:25
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• 4:26
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• 4:27
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• 4:27
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• 4:28
  Rachel: audit
• 4:28
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• 4:29
  Rachel: subscribers.
• 4:30
  Rachel: this
• 4:30
  Rachel: works
• 4:30
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• 4:31
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• 4:31
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• 4:32
  Rachel: list
• 4:32
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• 4:33
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• 4:33
  Rachel: way
• 4:33
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• 4:33
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• 4:33
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• 4:33
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• 4:34
  Rachel: list.
• 4:34
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• 4:34
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• 4:36
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• 4:36
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• 4:36
  Rachel: our
• 4:37
  Rachel: list.
• 4:37
  Rachel: And
• 4:38
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• 4:39
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• 4:39
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• 4:39
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• 4:40
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• 4:40
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• 4:40
  Rachel: all
• 4:41
  Rachel: of
• 4:41
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• 4:41
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• 4:41
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• 4:42
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• 4:42
  Rachel: with
• 4:42
  Rachel: the
• 4:42
  Rachel: Frankenstein
• 4:43
  Rachel: list
• 4:43
  Rachel: and
• 4:43
  Rachel: you
• 4:43
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• 4:44
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• 4:44
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• 4:44
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• 4:45
  Rachel: out
• 4:45
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• 4:45
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• 4:45
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• 4:46
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• 4:46
  Rachel: I
• 4:46
  Rachel: challenge
• 4:47
  Rachel: you
• 4:47
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• 4:48
  Rachel: simply
• 4:48
  Rachel: just
• 4:48
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• 4:49
  Rachel: them,
• 4:49
  Rachel: create
• 4:49
  Rachel: a
• 4:50
  Rachel: resource
• 4:50
  Rachel: email,
• 4:51
  Rachel: ask
• 4:51
  Rachel: them
• 4:52
  Rachel: to
• 4:52
  Rachel: segment
• 4:52
  Rachel: themselves
• 4:53
  Rachel: into
• 4:53
  Rachel: two
• 4:54
  Rachel: to
• 4:54
  Rachel: three
• 4:54
  Rachel: little
• 4:54
  Rachel: categories
• 4:55
  Rachel: in
• 4:56
  Rachel: a
• 4:56
  Rachel: fun
• 4:56
  Rachel: resource
• 4:57
  Rachel: email.
• 4:57
  Rachel: And
• 4:58
  Rachel: it'll
• 4:58
  Rachel: give
• 4:58
  Rachel: you
• 4:58
  Rachel: a
• 4:58
  Rachel: better
• 4:59
  Rachel: understanding
• 4:59
  Rachel: as
• 5:00
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• 5:00
  Rachel: where
• 5:00
  Rachel: people
• 5:01
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• 5:01
  Rachel: at
• 5:01
  Rachel: in
• 5:01
  Rachel: your
• 5:02
  Rachel: email
• 5:02
  Rachel: list,
• 5:02
  Rachel: whether
• 5:03
  Rachel: they're
• 5:03
  Rachel: just
• 5:04
  Rachel: there
• 5:04
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• 5:04
  Rachel: the
• 5:04
  Rachel: tips
• 5:05
  Rachel: or
• 5:05
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• 5:05
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• 5:05
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• 5:06
  Rachel: have
• 5:06
  Rachel: a
• 5:06
  Rachel: problem
• 5:07
  Rachel: that
• 5:07
  Rachel: you
• 5:07
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• 5:08
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• 5:08
  Rachel: the
• 5:08
  Rachel: solution
• 5:09
  Rachel: to.
• 5:09
  Rachel: Really
• 5:09
  Rachel: understanding
• 5:10
  Rachel: that
• 5:10
  Rachel: is
• 5:11
  Rachel: crucial.
• 5:12
  Rachel: This
• 5:12
  Rachel: really
• 5:13
  Rachel: does
• 5:13
  Rachel: set
• 5:13
  Rachel: you
• 5:14
  Rachel: up
• 5:14
  Rachel: for
• 5:14
  Rachel: a
• 5:14
  Rachel: little
• 5:15
  Rachel: bit
• 5:15
  Rachel: of
• 5:15
  Rachel: understanding
• 5:16
  Rachel: in
• 5:16
  Rachel: their
• 5:16
  Rachel: interests
• 5:17
  Rachel: in
• 5:18
  Rachel: how
• 5:18
  Rachel: you
• 5:18
  Rachel: can
• 5:18
  Rachel: develop
• 5:19
  Rachel: content
• 5:19
  Rachel: moving
• 5:20
  Rachel: forward,
• 5:20
  Rachel: or
• 5:20
  Rachel: an
• 5:20
  Rachel: email
• 5:21
  Rachel: strategy
• 5:21
  Rachel: moving
• 5:22
  Rachel: forward
• 5:22
  Rachel: that
• 5:22
  Rachel: talks
• 5:23
  Rachel: to
• 5:23
  Rachel: the
• 5:23
  Rachel: people
• 5:23
  Rachel: who
• 5:24
  Rachel: already
• 5:24
  Rachel: exist
• 5:25
  Rachel: on
• 5:25
  Rachel: your
• 5:25
  Rachel: list
• 5:25
  Rachel: while
• 5:26
  Rachel: you
• 5:26
  Rachel: grow
• 5:26
  Rachel: and
• 5:27
  Rachel: attract
• 5:27
  Rachel: new
• 5:28
  Rachel: people.
• 5:28
  Rachel: So,
• 5:28
  Rachel: step
• 5:29
  Rachel: one,
• 5:29
  Rachel: audit
• 5:30
  Rachel: your
• 5:30
  Rachel: subscribers.
• 5:30
  Rachel: Really
• 5:31
  Rachel: figure
• 5:31
  Rachel: out
• 5:32
  Rachel: who
• 5:32
  Rachel: is
• 5:32
  Rachel: on
• 5:32
  Rachel: your
• 5:32
  Rachel: list,
• 5:33
  Rachel: who's
• 5:33
  Rachel: currently
• 5:33
  Rachel: engaging,
• 5:34
  Rachel: and
• 5:34
  Rachel: where
• 5:34
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• 5:35
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• 5:35
  Rachel: of
• 5:35
  Rachel: fall
• 5:35
  Rachel: in
• 5:36
  Rachel: that
• 5:36
  Rachel: bucket.
• 5:36
  Rachel: Step
• 5:38
  Rachel: two
• 5:38
  Rachel: is
• 5:39
  Rachel: narrowing
• 5:40
  Rachel: in
• 5:40
  Rachel: on
• 5:40
  Rachel: your
• 5:40
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• 5:41
  Rachel: flows.
• 5:42
  Rachel: So
• 5:42
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• 5:43
  Rachel: all
• 5:43
  Rachel: of
• 5:44
  Rachel: the
• 5:44
  Rachel: ways
• 5:44
  Rachel: that
• 5:44
  Rachel: a
• 5:45
  Rachel: new
• 5:45
  Rachel: subscriber
• 5:46
  Rachel: can
• 5:46
  Rachel: get
• 5:46
  Rachel: onto
• 5:46
  Rachel: your
• 5:47
  Rachel: email
• 5:47
  Rachel: list.
• 5:47
  Rachel: So
• 5:47
  Rachel: any
• 5:48
  Rachel: single
• 5:48
  Rachel: entry
• 5:49
  Rachel: point
• 5:49
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• 5:50
  Rachel: your
• 5:50
  Rachel: list
• 5:50
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• 5:51
  Rachel: what
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• 5:52
  Rachel: want
• 5:52
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• 5:52
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• 5:52
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• 5:52
  Rachel: looking
• 5:52
  Rachel: at.
• 5:53
  Rachel: We
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  Rachel: want
• 5:53
  Rachel: to
• 5:53
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• 5:54
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• 5:54
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• 5:54
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• 5:54
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• 5:55
  Rachel: points
• 5:55
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• 5:56
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• 5:56
  Rachel: with
• 5:57
  Rachel: exactly
• 5:58
  Rachel: who
• 5:58
  Rachel: you
• 5:58
  Rachel: want
• 5:59
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• 5:59
  Rachel: speak
• 5:59
  Rachel: to.
• 6:00
  Rachel: This
• 6:00
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• 6:01
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• 6:01
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• 6:02
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• 6:02
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• 6:03
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• 6:03
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• 6:04
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• 6:04
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• 6:05
  Rachel: really
• 6:05
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• 6:07
  Rachel: being
• 6:08
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• 6:08
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• 6:08
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• 6:08
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• 6:08
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• 6:09
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• 6:09
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• 6:10
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• 6:11
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• 6:12
  Rachel: with,
• 6:12
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• 6:13
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• 6:14
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• 6:15
  Rachel: list
• 6:15
  Rachel: because
• 6:15
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• 6:15
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• 6:16
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• 6:17
  Rachel: want
• 6:17
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• 6:17
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• 6:17
  Rachel: on
• 6:18
  Rachel: your
• 6:18
  Rachel: list.
• 6:18
  Rachel: They
• 6:18
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• 6:19
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• 6:20
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• 6:20
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• 6:21
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• 6:21
  Rachel: giveaway,
• 6:22
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• 6:24
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• 6:25
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• 6:25
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• 6:26
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• 6:28
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• 6:28
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• 6:29
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• 6:29
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• 6:29
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• 6:30
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• 6:31
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• 6:32
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• 6:33
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• 6:34
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• 6:36
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• 6:37
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• 6:38
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• 6:38
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• 6:42
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• 6:42
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• 6:42
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• 6:43
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• 6:43
  Rachel: emails,
• 6:44
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• 6:44
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• 6:44
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• 6:56
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• 6:58
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• 7:09
  Rachel: calling
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• 7:10
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• 7:10
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• 7:12
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• 7:13
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• 7:14
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• 7:17
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• 7:38
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• 7:47
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• 7:49
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• 7:54
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• 7:55
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• 7:56
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• 7:57
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• 7:57
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• 8:40
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• 8:45
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• 8:45
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• 8:46
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• 8:50
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• 8:51
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• 8:59
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• 9:18
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• 9:30
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• 9:49
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• 9:49
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• 10:00
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• 10:20
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• 10:22
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• 10:24
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• 10:24
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• 10:27
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• 10:28
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• 10:29
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• 10:30
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• 10:32
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• 10:33
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