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The Fully Powered Event & Rated Rx Podcasting | TWIRx · Pharmacy Podcast Network

0:05
Speaker 1: You are listening to the global network of podcasters dedicated
0:09
Speaker 1: to the pharmacy profession.
0:10
Speaker 2: Welcome to the Pharmacy Podcast Network.
0:22
Speaker 3: Hey, welcome back to this Weekend Pharmacy. I'm your host Todd.
0:25
Speaker 3: You're a founder of the Pharmacy Podcast Network. It is
0:29
Speaker 3: a great show. We have a lot to go through.
0:33
Speaker 3: We're going to be talking about the NASP, the National
0:36
Speaker 3: Association of Specialty Pharmacies. Their annual event is coming up
0:40
Speaker 3: on September fourteenth, The goodness.
0:43
Speaker 4: Gracious, coming up fast.
0:45
Speaker 3: Hey, We've hope you've had a good week. We're also
0:47
Speaker 3: going to be talking with one of my special friends,
0:50
Speaker 3: Christina Fontana. Doctor Fontana is going to be coming in
0:55
Speaker 3: and helping me with the Veterans Pharmacy Care Summit, and
0:58
Speaker 3: she's going to be our keynotes speaker at that event,
1:01
Speaker 3: and we're going to be talking with her, and we're
1:04
Speaker 3: going to be talking with Andy Crawford from key Source.
1:08
Speaker 3: There's a lot going on. Stay tuned here on twork.
1:29
Speaker 4: Welcome, Welcome, Welcome.
1:31
Speaker 3: This week in Pharmacy.
1:32
Speaker 5: It is September.
1:33
Speaker 3: Fifth, twenty twenty five, and it's back to school. This
1:38
Speaker 3: has been a hard week. It's been one of those
1:40
Speaker 3: weeks where you had labor day off. Today, I thought
1:43
Speaker 3: it was Wednesday, with today's Thursday. Thank goodness, tomorrow's Friday,
1:47
Speaker 3: and so on and so forth, and what day is it?
1:51
Speaker 5: It's Friday. It's Friday. We're here.
1:54
Speaker 3: If I had some music, I had my lights. I
1:56
Speaker 3: do have my lights, but they're not going to work right,
1:58
Speaker 3: and everything starts to break down. We start pressing buttons.
2:01
Speaker 3: I don't want to press the buttons, but I want
2:03
Speaker 3: to bring in someone who has been special in my
2:07
Speaker 3: life for I think it's been over ten years now
2:10
Speaker 3: and I feel like I'm getting old, but Christina is
2:14
Speaker 3: one of my favorite people. A fellow Pittsburgher, You've been
2:18
Speaker 3: a big supporter of the Pharmacy Podcast Network from like
2:21
Speaker 3: the beginning, way back in the day. Welcome to the show.
2:25
Speaker 2: Yeah, and you know what's so funny is you never
2:27
Speaker 2: get any older. I look the same. I'm so excited
2:33
Speaker 2: to be here. Thank you, and I'm looking forward to
2:35
Speaker 2: our event supporting our veterans, and thank you for the
2:39
Speaker 2: honor of being the keynote speaker.
2:42
Speaker 3: I'm excited as well. Hey, we're not stopping there. We
2:45
Speaker 3: have doctor Melissa Turner joining us. Melissa I have been
2:50
Speaker 3: following you on LinkedIn. You're so inspirational. I thank you
2:53
Speaker 3: so much for your openness and your sharing. But welcome
2:56
Speaker 3: to twerks.
2:58
Speaker 6: Thank you. I'm honored to be and grateful to sharing
3:02
Speaker 6: to get to talk with everyonet today.
3:05
Speaker 5: Absolutely absolutely so.
3:07
Speaker 3: All right, So what I'm excited about is, like I said,
3:11
Speaker 3: we have NASP happening of Pharmacy Podcast Network is going
3:14
Speaker 3: to be there as press September fourteenth through seventeenth, but
3:19
Speaker 3: there's a special event that's coming up in September, in
3:24
Speaker 3: September twenty fifth, right.
3:26
Speaker 5: You got it. I want you to share.
3:29
Speaker 3: With our listeners what you have been building. And this
3:32
Speaker 3: is not the first rodeo that you've designed yourself and
3:36
Speaker 3: launched and done. You've done many of these, but it's evolving,
3:40
Speaker 3: and this is a special event. I think there's much
3:44
Speaker 3: too much to be shared, So tell us what's going on.
3:47
Speaker 2: Yeah, thank you so much. So first I want to
3:50
Speaker 2: just share that I think one of the biggest things
3:53
Speaker 2: that we're hearing about, and we've heard about for a
3:55
Speaker 2: long time in the healthcare space, but even beyond that
3:58
Speaker 2: is burnout, and so that is exactly what this event.
4:03
Speaker 2: The fully Powered the new prescription to Thriving after trauma
4:07
Speaker 2: is all about because I have seen so many people men, women,
4:13
Speaker 2: experience that that burnout, that feeling of being disconnected, depleted,
4:18
Speaker 2: pouring from an empty trying to pour from an empty cup.
4:22
Speaker 2: And so this is exactly what this event is going
4:25
Speaker 2: to be helping people with. This is a free event.
4:27
Speaker 2: It's called fully Powered. And to give a little bit
4:31
Speaker 2: of a metaphor, I want you to think of your
4:33
Speaker 2: phone battery. So if you were to look down at
4:35
Speaker 2: your phone and you saw that it was at a
4:37
Speaker 2: one percent charge, you'd probably freak out, because I know
4:41
Speaker 2: I do after it drops below fifty percent. So a
4:45
Speaker 2: lot of us are running on survival mode at that
4:48
Speaker 2: one percent. And this talk is going to be helping
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Speaker 2: you plug back into your power. So I have studied
4:56
Speaker 2: I'm a huge nerd. I've studied so many different modalities
4:59
Speaker 2: and the nervous system over the last thirteen years, and
5:03
Speaker 2: I've distilled down this framework that I'm going to be
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Speaker 2: sharing at this event, which is on September twenty fifth,
5:09
Speaker 2: from nine to ten, and you can be part of
5:12
Speaker 2: the live audience. The energy in the room is going
5:15
Speaker 2: to be electric. I am so excited for everybody that's
5:18
Speaker 2: already attending, and it's a free event where you're going
5:21
Speaker 2: to learn my three step framework. These are evidence based
5:24
Speaker 2: tools that you can implement immediately in your life to
5:29
Speaker 2: it is not just like a feel good thing. You
5:31
Speaker 2: are literally rewiring your nervous system out of fight or flight.
5:35
Speaker 2: So many of us are in these states where we're
5:39
Speaker 2: in survival mode and we're just trying to keep everything
5:42
Speaker 2: together because I know you've got a lot going on,
5:44
Speaker 2: right You have maybe a business, or kids, to take
5:47
Speaker 2: care of, dogs, for babies, all the things. And it's
5:51
Speaker 2: not about you know, healing after trauma or after whatever
5:58
Speaker 2: it might be that you have experienced. Is not about
6:00
Speaker 2: eliminating those things, but it's stretching your capacity to be
6:03
Speaker 2: able to hold the level of what you're going to
6:08
Speaker 2: be calling in and receiving. So as an example with
6:11
Speaker 2: your with your business, you know, if we are already depleted,
6:15
Speaker 2: how can we receive more clients and cash flow? We
6:18
Speaker 2: can't hold it all, right, So the work that I
6:21
Speaker 2: do is helping you expand that capacity to be able
6:25
Speaker 2: to receive, to be able to have plenty of spaciousness
6:28
Speaker 2: to take care of yourself, pour into yourself and so
6:32
Speaker 2: that's my goal in this event. And then I'm going
6:35
Speaker 2: to be having my Oh there I am. And then
6:38
Speaker 2: right after that, if you want to join us with
6:40
Speaker 2: the full experience, I am having my Expanding your Brilliance Retreat,
6:45
Speaker 2: which Melissa has a Melissa share a little bit about
6:48
Speaker 2: I'm sure, which she's been to pass retreats, and this
6:51
Speaker 2: is a an action packed five hour event where you
6:55
Speaker 2: get to come and reconnect with your own power to
7:00
Speaker 2: shine in your brilliance, to be able to grow your
7:04
Speaker 2: business in a way that feels aligned to wherever you are.
7:08
Speaker 2: And so that's what I'm up to once September twenty fifth.
7:13
Speaker 5: I love it.
7:14
Speaker 3: I love the sincerity. I love the lessons that you bring.
7:17
Speaker 3: The accumulation of lessons are coming from the actual participants,
7:21
Speaker 3: which is pretty special because people that are listening and thinking.
7:25
Speaker 3: If you give of yourself to go to these events,
7:28
Speaker 3: your time, your money, your effort, you're also becoming part
7:32
Speaker 3: of that next story and that next sharing of being
7:35
Speaker 3: able to.
7:35
Speaker 4: Touch someone else.
7:37
Speaker 3: And it's the ripples in the water that just keep growing,
7:40
Speaker 3: keep growing growing. That's the way you change a profession
7:43
Speaker 3: is you have to start within and ourselves and take
7:47
Speaker 3: care of us and strengthen us, so that put your
7:50
Speaker 3: oxygen mask on first before trying to help someone else.
7:53
Speaker 3: But Melissa, I want to hear from you because I
7:56
Speaker 3: want to hear from your experiences and the stress is
8:00
Speaker 3: that you knew you had and you started working with Christina,
8:03
Speaker 3: and how has this helped to help you help other people?
8:07
Speaker 3: And you're one of the ripples.
8:08
Speaker 6: So so I worked in retail pharmacy for almost eight years.
8:15
Speaker 6: I'm not sure how I evens. But the turning point
8:24
Speaker 6: for me was listening to a podcast own Pharmacist Burnout,
8:29
Speaker 6: and at that time, I was like, what what is this?
8:33
Speaker 6: I never heard of the word burnout and this is
8:36
Speaker 6: something that can happen to a pharmacist. It was just
8:39
Speaker 6: mind blowing to me. And I was like, oh, so,
8:42
Speaker 6: I'm it's not my fault. I'm it's I'm trying to
8:46
Speaker 6: be the best pharmacist I can and I'm not a
8:48
Speaker 6: bad person, and I'm given everything to this company, and
8:52
Speaker 6: yet I I hate being here and I don't want
8:55
Speaker 6: to do this anymore and I don't know how to
8:57
Speaker 6: get out. But in that moment, I was It's like, Okay,
9:01
Speaker 6: I am not alone. There are other pharmacists that feel
9:04
Speaker 6: the same way. And I was like, you know what,
9:06
Speaker 6: I either stay here and keep complaining and get worse,
9:10
Speaker 6: or I do something about it. And so taking that
9:13
Speaker 6: next step and God bringing people into my life at
9:17
Speaker 6: the right time, one of them being Christina I met
9:20
Speaker 6: several years ago through LinkedIn and just being in her
9:23
Speaker 6: world these last few years has changed everything for me.
9:26
Speaker 6: It's really helped me to see that I can do
9:30
Speaker 6: a lot of the strategies and things, but if I
9:33
Speaker 6: don't heal my nervous system, what's on the inside, it's
9:36
Speaker 6: never going to show up on the outside.
9:40
Speaker 5: Yeah, exactly.
9:41
Speaker 2: And I want to just acknowledge you because you are
9:43
Speaker 2: I love how you said, like I can stay here
9:46
Speaker 2: and complain or I can take an action. And I
9:48
Speaker 2: feel like with you. And I've known Melissa for years,
9:51
Speaker 2: she is an action taker and sometimes it's scary, but
9:54
Speaker 2: you take this reaction, which I think is really amazing.
9:58
Speaker 2: And you are a role model an example for so
10:01
Speaker 2: many other people who are five steps behind that are like,
10:04
Speaker 2: ooh oh wait, there's another way, There's another opportunity. And
10:08
Speaker 2: you know, Melissa has written books, she speaks at pharmacy school.
10:13
Speaker 2: She's spoken before at my retreat, my full retreat last year,
10:17
Speaker 2: and it's just been such a blessing to watch God
10:20
Speaker 2: use her in such a beautiful way, and I'm just
10:23
Speaker 2: so incredibly proud of her.
10:25
Speaker 3: Awesome, that's awesome. That's really cool the sharing of that.
10:31
Speaker 3: And I understand from so many perspectives the barnout from
10:37
Speaker 3: so many sectors, my friends in pharmaceutical management and distribution
10:44
Speaker 3: and people that I know that are pharmaceutical reps and
10:46
Speaker 3: are medical science liaisons. But I really started thinking of
10:50
Speaker 3: the impact that the profession is going through right now,
10:55
Speaker 3: what's happening to all of us, and how the collapse
10:58
Speaker 3: of right Aid and the collapse of the chain stores
11:03
Speaker 3: and the class that's an extra layer of stress that
11:07
Speaker 3: they're taking on of what they experienced during that collapse
11:10
Speaker 3: and not having enough staff and not having enough help
11:13
Speaker 3: and what are you know, chain pharmacists. You know, these
11:18
Speaker 3: these people that just want to do their job and
11:20
Speaker 3: there's so many of their pressures and so an event
11:23
Speaker 3: like this, it really couldn't have happened at the at
11:26
Speaker 3: the at a better time because we're going into the
11:30
Speaker 3: fall season and the reinvention of of yourself because everybody
11:34
Speaker 3: wants to, you know, do something for the new year.
11:37
Speaker 3: So this is a great time to kind of like
11:40
Speaker 3: get ready for the fall of our of our twenty
11:43
Speaker 3: twenty five and that in and of ourselves too.
11:47
Speaker 2: And I want to just share the reason why I'm
11:48
Speaker 2: doing this free talk actually indirectly is because I've gotten
11:52
Speaker 2: rejected from thirty two Ted Talks and I'm like, I
11:54
Speaker 2: am building my own stage. So for anybody out there, like,
11:59
Speaker 2: don't look at me and be like, oh my god,
12:01
Speaker 2: like she's so polished whatever, Like, No, I go through
12:04
Speaker 2: a lot behind the scenes, just like any entrepreneur. And
12:07
Speaker 2: so I want to share that with you that like
12:11
Speaker 2: you pivot, you use that fuel you have inside and
12:15
Speaker 2: you create your own thing. So just because you experience
12:18
Speaker 2: rejection or whatever's going on, let my voice be in
12:22
Speaker 2: your head and say, keep going, pivot.
12:24
Speaker 7: You can do it.
12:25
Speaker 2: Just get creative and you can impact a lot of lives.
12:31
Speaker 3: And that's the way we have friends in our circles, Christina.
12:35
Speaker 3: And isn't that funny how the people that you surround
12:38
Speaker 3: yourself with and people who you rely on to support you,
12:42
Speaker 3: they'll always be there and they'll watch you from afar
12:46
Speaker 3: and they'll also learn from you. And really, I've seen
12:51
Speaker 3: your growth from the very beginnings of this to now
12:55
Speaker 3: where it's at, and it's a whole other level now
12:59
Speaker 3: because you can keep learning yourself and I and you've
13:02
Speaker 3: admitted that to me, where you're like, one of the
13:04
Speaker 3: best things of what you've built and gone through is
13:07
Speaker 3: the energies and the lessons and the input of the
13:10
Speaker 3: people that are attending these events, who then create friendships
13:14
Speaker 3: that that last forever. And so yeah, I'm excited.
13:19
Speaker 5: I get it.
13:20
Speaker 3: I get lots going on with you because we're going
13:22
Speaker 3: to have you at the Veterans Pharmacy Care event. We
13:24
Speaker 3: have THEA B listone there. This rock star from Meadville, Pennsylvania,
13:29
Speaker 3: Jesse Jesse is going to be there talk about leadership.
13:32
Speaker 2: We don't need his last name. People know who Jesse is.
13:36
Speaker 3: Color Yeah, and yeah, it's it's very special to me
13:41
Speaker 3: that I've gotten the support from fellow pittsburghi Ish Western
13:47
Speaker 3: Pennsylvania pharmacists. So yeah, I'm really excited about this because veterans,
13:53
Speaker 3: you know, there are veterans out there that could use
13:56
Speaker 3: an event like this, and maybe that's a maybe that's
13:59
Speaker 3: the future of the veterans pharmacy care event. Maybe there's
14:01
Speaker 3: a whole you know, laying down and getting relaxed and
14:06
Speaker 3: doing some of the therapy, you know, Jedi mind trick stuff
14:10
Speaker 3: that you guys.
14:11
Speaker 2: You know, let God do the orchestration. We're just here
14:14
Speaker 2: showing up.
14:16
Speaker 3: It's right, He's flows through you.
14:18
Speaker 4: For sure. I can.
14:20
Speaker 5: I definitely pick that up.
14:21
Speaker 3: But Alyssa, talk to me for just a second, just
14:24
Speaker 3: in case the audience the listeners haven't met up with
14:28
Speaker 3: you yet. Tell us about kind of what you're doing
14:32
Speaker 3: as a pharmacist and share share that with us, because
14:35
Speaker 3: I'd like to know myself.
14:37
Speaker 6: More well before I tell you about what I'm doing. Now,
14:40
Speaker 6: I want to just talk briefly on where I started.
14:43
Speaker 6: So I started turn around Wellness almost four years ago.
14:46
Speaker 6: Business birthday is September twentieth, and I'm started doing genetic
14:52
Speaker 6: testing for medications. And I yeah, because I worked retail,
14:57
Speaker 6: I sell so many people struggle with medica and side
15:00
Speaker 6: effects and things not working and having that back and forth.
15:03
Speaker 6: And I was like when I learned about I was like,
15:07
Speaker 6: this is amazing. Why aren't we doing this for everyone?
15:09
Speaker 6: And so I started that.
15:12
Speaker 5: Did good.
15:14
Speaker 6: Then I added genetic testing for nutrition and wellness, because
15:18
Speaker 6: the more I learned, I was like, wait, why are
15:20
Speaker 6: you know, why aren't we treating and talking about the
15:22
Speaker 6: nutrition and the health aspects and the sleep and all
15:25
Speaker 6: of that, then maybe they wouldn't need the medicines. And
15:29
Speaker 6: you know, years went by doing all of those different
15:32
Speaker 6: tests and it was great. I think I tested about
15:35
Speaker 6: seventy people with the medication tests, probably about twenty five
15:39
Speaker 6: to thirty with the nutrition tests. But as time went on,
15:42
Speaker 6: I began to see a pattern that kept repeating, whether
15:45
Speaker 6: it was with clients who had signed up to work
15:47
Speaker 6: with me or with patients I got on discovery calls,
15:51
Speaker 6: with which I don't do anymore, where I would spend
15:55
Speaker 6: all this time talking to them, having conversations, creating treatment plans,
16:00
Speaker 6: protocols and all this stuff based on the information. And
16:04
Speaker 6: yet there would be times where people would come to
16:07
Speaker 6: their meetings and we'd have some progress, and then something
16:11
Speaker 6: would happen and they'd cancel their appointment and they never
16:15
Speaker 6: read book. I'd reach out and I never hear from again.
16:18
Speaker 6: So I got ghosted so many times over the last
16:21
Speaker 6: four years, from discovery calls to actual patients who bought packages,
16:26
Speaker 6: and so I was like, gosh, there's something else that
16:29
Speaker 6: is going on, something that I don't think a medication
16:33
Speaker 6: or a supplement is going to help.
16:34
Speaker 5: So what is this?
16:36
Speaker 6: And so by working with Christina, I began to understand
16:40
Speaker 6: the nervous system things. I wasn't taught in pharmacy squad.
16:44
Speaker 6: I didn't know all of that. And so I'm a
16:48
Speaker 6: science ner too, so I love learning about this stuff
16:51
Speaker 6: and it's really fascinating to me. And so just about
16:54
Speaker 6: a month ago, I made the decision to stop doing
16:57
Speaker 6: the genetic testing so that I could help my patients
17:01
Speaker 6: on a deeper level and to help them heal from
17:05
Speaker 6: the inside so that it can show up from the outside.
17:08
Speaker 6: So the things like perfectionism hellos, I am a recovering
17:12
Speaker 6: perfectionist people pleas are still working on it, but Christina
17:17
Speaker 6: has taught me how to with different nervous system practices
17:21
Speaker 6: and meditations, activations to turn the dial down on those things.
17:26
Speaker 6: They won't ever fully go away, but they don't have
17:29
Speaker 6: to be in control. And so, you know, working on
17:32
Speaker 6: that myself, I want to help other women with that
17:35
Speaker 6: as well, so that they can show up more fully,
17:38
Speaker 6: whether that's in their business as a wife, as a law,
17:42
Speaker 6: as a friend, wherever they're working. We can't show up
17:47
Speaker 6: as our full self if we have all of these
17:50
Speaker 6: things going on on the inside. Again, the medication or
17:53
Speaker 6: supplement is going to help with that. So that's where
17:57
Speaker 6: I'm at right now.
17:58
Speaker 2: Isn't like perfection them on the Pharmacy school application, like
18:02
Speaker 2: are you a perfection is cool?
18:04
Speaker 4: We're going to let you come on in.
18:06
Speaker 5: We have a seat for you.
18:07
Speaker 6: Yeah, exactly, like the perfectionism even more ingrained in you
18:12
Speaker 6: over the next four years. Yeah, that's in the fine
18:15
Speaker 6: print if you read carefully.
18:18
Speaker 3: I did not think of it that way, but that's
18:20
Speaker 3: absolutely that's what saves lives. Is that perfectionism? Yea, you know,
18:25
Speaker 3: but that also it's a It's a blessing and a curse.
18:28
Speaker 2: It's a cage in a lot of ways too.
18:31
Speaker 4: Yeah.
18:32
Speaker 3: Well, listen, I want to thank you both for being
18:35
Speaker 3: on this Week in Pharmacy. This has been really special. Christina,
18:38
Speaker 3: thank you so much for your support for the Veterans
18:40
Speaker 3: Pharmacy Care event and being our keynote speaker. And I'm
18:44
Speaker 3: excited about this event fully powered September twenty fifth.
18:49
Speaker 5: I'll have a link in the show.
18:50
Speaker 3: Notes so that you can get access to this and
18:52
Speaker 3: can sign up. But Christina, thank you so much, and Melissa,
18:55
Speaker 3: thank you so much.
18:56
Speaker 5: You've got a property.
18:57
Speaker 3: If you're going to come back, yes, all right, okay,
19:03
Speaker 3: we will be right back on this week in pharmacy.
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Speaker 3: Hey, welcome back to this week in pharmacy.
20:34
Speaker 5: Oh wow, what a what a day? What a day?
20:37
Speaker 5: Today is Friday.
20:39
Speaker 3: I hope you guys are planning to have some kind
20:41
Speaker 3: of relaxation and you're probably more tired this week.
20:45
Speaker 4: And I'll tell you why. Just my opinion.
20:48
Speaker 3: We just had an extra day, Labor day, and for me,
20:52
Speaker 3: those days are terrific. You come to your Sunday night,
20:54
Speaker 3: you're not as I'm not as nervous because I'm like
20:57
Speaker 3: I get to relax tonight and not have to get
20:59
Speaker 3: ready for or the workday. However, that four day week
21:03
Speaker 3: is kind of strange because you're packing a lot of
21:06
Speaker 3: stuff in that you might not have done because you
21:09
Speaker 3: had that fifth day. So this weekend is almost like
21:12
Speaker 3: the restart of the coming full week. We got the
21:15
Speaker 3: kids back to school, we got things happening in pharmacyland.
21:19
Speaker 3: We just got back from NACDS Total Store Expo.
21:22
Speaker 5: We have lots to talk about.
21:24
Speaker 3: Today on twerks and we're going to be doing Twark's News,
21:27
Speaker 3: but i'd like to welcome back my friend, and today's
21:31
Speaker 3: sponsor is from Key Source, Andy Crawford. Welcome back to
21:35
Speaker 3: this week in pharmacy Time to.
21:36
Speaker 10: Twerks Ton, How are you, my friend? Wow, what a
21:40
Speaker 10: busy week we've had. And then post an ACDs, Right,
21:44
Speaker 10: where's the time go?
21:45
Speaker 7: I don't know.
21:46
Speaker 3: Yeah, it's it's interesting because San Diego was gorgeous. The
21:52
Speaker 3: weather was amazing. We weren't out in the weather very much.
21:55
Speaker 3: We were in the conference halls and exhibit halls, but
21:59
Speaker 3: the at the temperament there, the energy there got me
22:03
Speaker 3: really excited because I felt like pharmacies back, it's time
22:08
Speaker 3: to go, it's time to build.
22:09
Speaker 4: And we're Bay next now.
22:13
Speaker 3: Whatever they were, whatever that term was that they were, yeah,
22:17
Speaker 3: well welcome.
22:19
Speaker 10: Yeah, thanks for having me, Thanks for having me. Yeah.
22:22
Speaker 10: T SE was great. You know, it's always wonderful to
22:26
Speaker 10: see the biggest and the best collaborators in one room.
22:30
Speaker 7: There's not enough minutes and hours in a day.
22:33
Speaker 10: It seems like you're running from one thing to the next,
22:35
Speaker 10: but that's what makes it such a great conference. And
22:38
Speaker 10: it's exciting to kind of hear some of the strategies
22:42
Speaker 10: the largest retailers are putting in place for you know,
22:45
Speaker 10: various different parts of the business, whether it be procurement, marketing,
22:49
Speaker 10: front end store, you know, vaccine strategies and all of
22:54
Speaker 10: the above.
22:55
Speaker 7: Man, that was cool.
22:57
Speaker 3: All right, we have some news twork's news today. We're
22:59
Speaker 3: going to be picking on CBS News who covered an
23:04
Speaker 3: article that came out of Massachusetts and the titles Massachusetts
23:08
Speaker 3: governor orders pharmacies to make COVID shots accessible and you
23:13
Speaker 3: read down through the article and he's also talking about
23:16
Speaker 3: other vaccines. And I think this is positive for pharmacy
23:20
Speaker 3: that's out there, shot out to our independent community pharmacies,
23:23
Speaker 3: but also our regional international chains. To be able to
23:28
Speaker 3: once again from the craziness of the pandemic, pharmacists pharmacies
23:33
Speaker 3: had to show up in order to get healthcare pushed out,
23:38
Speaker 3: and in many cases, with all the closures, the pharmacy
23:42
Speaker 3: was the only healthcare provider that was accessible. Now we
23:46
Speaker 3: have an ability for our state governors to start making
23:50
Speaker 3: some decisions that will stay in place so that it's
23:53
Speaker 3: not just about reacting to a pandemic.
23:58
Speaker 4: And this is good news. I think it's good news.
24:00
Speaker 3: And I think that pharmacies out there can now make
24:05
Speaker 3: news in Massachusetts, for example, make an an opt an
24:11
Speaker 3: opt ed per se or a blog or some kind
24:14
Speaker 3: of post on your Facebook and get this kind of
24:17
Speaker 3: national news and publish and post and talk about it.
24:20
Speaker 3: Because sometimes you're we get our news differently. I don't
24:25
Speaker 3: want to sound like the old guy in the room.
24:27
Speaker 3: You're one of the old guys in the room too, Andy,
24:29
Speaker 3: But we're getting our news now from social media, from TikTok,
24:34
Speaker 3: from LinkedIn, and sometimes we're not hitting up the latest.
24:39
Speaker 3: So shout out to our marketers out there who work
24:43
Speaker 3: with pharmacies to get this news out.
24:46
Speaker 10: Yeah, and it's interesting too, you know, just it reinforces
24:49
Speaker 10: the importance of pharmacy and what role they play within
24:53
Speaker 10: the communities, you know, accessibility to healthcare and vaccines.
24:58
Speaker 11: You know.
24:58
Speaker 7: So if this is this is.
25:01
Speaker 10: A big advantage to them to continue to be that
25:04
Speaker 10: centralized hub for community healthcare, which is very very important.
25:08
Speaker 4: Absolutely, All right, next news is out.
25:11
Speaker 3: You and I were just talking about this before we
25:14
Speaker 3: started recording in the Hymn's and hers stock jumps on
25:20
Speaker 3: the Nova NORDESK GLP one partnership. And you know, there's
25:25
Speaker 3: there's a side of this from my opinion, there's custom medication,
25:29
Speaker 3: there's precision medication, there's pharmacogenomics, there's dialing into our health.
25:35
Speaker 3: I've not been big on going to the physician very often.
25:40
Speaker 3: There was a period there where I hadn't gone for
25:42
Speaker 3: five years.
25:44
Speaker 4: Now I'm back in the regimen.
25:46
Speaker 3: Since I started getting I've had two colonoscopies. To give
25:50
Speaker 3: everybody too much information, that's looking at the podcasts I've
25:53
Speaker 3: had over a period of the last five to seven years.
25:56
Speaker 3: So now I'm on a once every two year kick.
25:59
Speaker 3: I know it's to be once every year. But regardless,
26:02
Speaker 3: getting older, I know that I need to dial into
26:05
Speaker 3: my health more. I know that there's opportunities to do
26:09
Speaker 3: more testing and more dial into blood and more dial
26:12
Speaker 3: into things that we didn't have ten twenty years ago.
26:16
Speaker 3: What's your opinion on the fashion medications? And I'm not
26:21
Speaker 3: saying that GLP ones are just fashion. I think that
26:26
Speaker 3: these are helping thousands, if not millions, of people with
26:31
Speaker 3: obesity However, we're guilty of a culture, especially in the
26:37
Speaker 3: United States, thinking that we're going to take a pill
26:39
Speaker 3: or we're going to get a shot and everything's going
26:41
Speaker 3: to be just fine. And I think that there's a
26:45
Speaker 3: little bit of coaching that should be coming from physicians
26:48
Speaker 3: and obviously pharmacists to the patient to saying, hey, listen,
26:52
Speaker 3: this GLP one, this medication is going to help you
26:55
Speaker 3: lose weight, but this is not the end all, be all, like,
26:58
Speaker 3: let this be a play starter for you to really
27:01
Speaker 3: change your life, right.
27:03
Speaker 10: No, I think that what I see this this pattern,
27:08
Speaker 10: this trend with you know, some of these vanity based products,
27:11
Speaker 10: whether it be hair loss, sexual health, and obviously you
27:15
Speaker 10: have GLP One's the biggest talking point now is we
27:19
Speaker 10: were speaking about it before, is you know, the ease
27:22
Speaker 10: of access for people to kind of understand how they
27:26
Speaker 10: can take better care of themselves. And as time goes on,
27:30
Speaker 10: you know, direct to consumer, direct to patient care through
27:34
Speaker 10: some of these models like HYMNS or hers is just
27:37
Speaker 10: giving the patients, you know, less roadblocks to get what
27:42
Speaker 10: they need to take care of themselves. I think you'll
27:45
Speaker 10: never replace obviously, the importance of the pharmacy or the
27:47
Speaker 10: pharmacist that is in brick and mortar. But I think,
27:52
Speaker 10: you know, consumers are are demanding you know, access and ease,
27:57
Speaker 10: and people are getting smarter about their healthcare right now.
28:00
Speaker 10: I told you before I had a blood panel done
28:03
Speaker 10: a couple of weeks ago, as I'm now forty four
28:06
Speaker 10: this year, and it's interesting, like I would have never
28:09
Speaker 10: done that like five years ago, Like I would have
28:12
Speaker 10: no interest in it now. Obviously, my wife, who's way
28:14
Speaker 10: smarter than me, is like, hey, look, you start doing
28:16
Speaker 10: these things and take better carry yourself. But you know,
28:19
Speaker 10: even something as easy as the practitioner having a phone
28:23
Speaker 10: call and the mail order pharmacy or the local pharmacy
28:27
Speaker 10: that filled a prescription for me, it was just such
28:31
Speaker 10: a seamless series of events that I never recall like
28:36
Speaker 10: ten years ago. And I think that's what's kind of
28:39
Speaker 10: interesting about this pattern of you know, GLP ones and
28:44
Speaker 10: access is just the easier you make it for the
28:48
Speaker 10: patient and the consumer to get what they need, likely
28:52
Speaker 10: you're going to see a demand of increase, right And
28:56
Speaker 10: that's where I kind of foresee a lot of.
28:58
Speaker 7: This growth in Him's and and Row and many of these.
29:01
Speaker 10: Other pharmacies that have direct to consumer, direct to patient access.
29:07
Speaker 10: But you're giving these these patients obviously better health options
29:12
Speaker 10: and people are getting smart about what they need to
29:14
Speaker 10: do to take better care of themselves.
29:16
Speaker 9: Yep.
29:17
Speaker 3: Yeah. Dave Marley, independent pharmacy owner Marley Drug. I think
29:23
Speaker 3: in South or North Carolina, he twenty years ago started
29:30
Speaker 3: making steps towards putting out a specific medication with a
29:36
Speaker 3: lot of education around it in his area and that
29:40
Speaker 3: sprouted a growth, an opportunity that a Canadian based manufacturer
29:47
Speaker 3: bought his organization after him getting licensed in thirty forty stateswide.
29:55
Speaker 3: Now they're using a direct to consumer, direct to pharmacy
29:59
Speaker 3: to consume. We're base to plug in in all fifty states,
30:04
Speaker 3: and that's not you know, Dave's not the only one
30:06
Speaker 3: doing that, and he's of course not part of the
30:09
Speaker 3: organization anymore. I think he sold everything off. But there
30:12
Speaker 3: are independent community pharmacies out there who are the next level,
30:16
Speaker 3: who are thinking way ahead, and they're thinking, how are
30:20
Speaker 3: we positioning ourselves to do our primary which is take
30:24
Speaker 3: care of our community. But now our secondary growth is
30:28
Speaker 3: from either a state to state expertise growth that we've
30:31
Speaker 3: really centered in weight loss or diabetes or hypertension or
30:35
Speaker 3: HIV where we've become a specialist that has attracted a
30:39
Speaker 3: manufacturer who wants to work with us directly, no more
30:43
Speaker 3: wholesaler in some ways. And now there is a there
30:49
Speaker 3: is a financial advantage to that, but there's also an
30:52
Speaker 3: advantage to the consumer as well. And are you seeing
30:56
Speaker 3: that happening and popping up with pharmacies taking command of
31:01
Speaker 3: a specific disease, Dake.
31:03
Speaker 7: I think in the in the specialty space. Yes.
31:06
Speaker 10: So if if there's a specialty pharmacy that you know,
31:10
Speaker 10: they're they're looking at a therapeutic class that maybe is
31:14
Speaker 10: an MS or solid organ transplant or oncology, and.
31:18
Speaker 7: There are there are many out there.
31:20
Speaker 10: You know, many customers of mine that access specially light
31:23
Speaker 10: products from US a key source pretty regularly, and they
31:26
Speaker 10: do a really good job of, you know, getting a network,
31:29
Speaker 10: whether it be limited distribution network on a product or
31:33
Speaker 10: single distribution in order to really give the patient care
31:36
Speaker 10: and the medication therapy management that they need.
31:39
Speaker 7: And I think that's a very important thing.
31:42
Speaker 10: I think that's highly specialized and some of that doesn't
31:46
Speaker 10: necessarily coincide with some of these vanity based products and
31:50
Speaker 10: direct to direct to consumer.
31:51
Speaker 7: Direct to patient.
31:52
Speaker 10: But you know, once again it goes back to my
31:55
Speaker 10: original statement.
31:56
Speaker 7: If if you can make it easier for.
31:59
Speaker 10: The manufacture for the patient, and obviously you know, the
32:04
Speaker 10: ultimate goal is the care of the patient and the
32:08
Speaker 10: facilitator of that is the pharmacy. When that's a win
32:11
Speaker 10: win win, and I think that you're seeing positioning of
32:15
Speaker 10: some of these independents a more highly specialized independent pharmacy.
32:20
Speaker 10: Maybe they do test tusterone therapy replacement, maybe they do
32:26
Speaker 10: hormonal replacement or compounding of these things as maybe not
32:31
Speaker 10: their primary business, maybe their secondary part of the business,
32:33
Speaker 10: but that's what sets them apart from the normal drug
32:37
Speaker 10: shop that's filling met forman and a Torvus statning barely
32:43
Speaker 10: breaking even on some of these products.
32:45
Speaker 3: So well, you just mentioned something that I want to
32:49
Speaker 3: come back to, and that is specially pharmacy. Pharmacy Podcast
32:53
Speaker 3: Network is headed to the National Association of Specialty Pharmacies
32:57
Speaker 3: annual meeting, which will be in Denver, Colorado at the
33:02
Speaker 3: Gaylord Rockies. You will be there. We're excited to do
33:05
Speaker 3: where were going to be going to get a quick
33:08
Speaker 3: quote from you on the on the show, but tell
33:11
Speaker 3: us what you're excited about in attending the NASP.
33:16
Speaker 7: Yeah, a big proponent of an ASP.
33:18
Speaker 10: I've been with Sheila and Mike since they started this
33:21
Speaker 10: thing back in the beginning when it was in the
33:23
Speaker 10: basement of the DC Marriott.
33:26
Speaker 7: There's only a handful of vendors there.
33:28
Speaker 10: And the thing I love about this show is, and
33:31
Speaker 10: I've seen such organic growth from it, is you know,
33:34
Speaker 10: you don't have the hustle and bustle some of the
33:36
Speaker 10: larger shows out there, and you really get the opportunity
33:40
Speaker 10: to tell, you know, the customers and your partners what
33:43
Speaker 10: your offerings are, be more strategic, have more time, and
33:48
Speaker 10: we always look forward to talking with our specialty pharmacy
33:51
Speaker 10: customers there about new formulary editions. You know how we're
33:56
Speaker 10: looking to continue to build out new programs, and same
33:59
Speaker 10: with their manufactured partners that are looking to figure out
34:02
Speaker 10: how can they use or use key source as a
34:05
Speaker 10: facilitator to get market share on their products.
34:08
Speaker 7: Lots of great.
34:09
Speaker 10: Names you have up here too, people that have been
34:11
Speaker 10: in the business, and we'll have continued to grow through
34:15
Speaker 10: organizations like you know an EESP. I think there's a
34:18
Speaker 10: lot of advocacy that happens as well through their legislative
34:24
Speaker 10: arms that really help, you know, speak for pharmacy when
34:28
Speaker 10: those that can have the time or the maybe the
34:31
Speaker 10: autonomy to speak for themselves, you know, as they grow.
34:34
Speaker 10: So it's great organization, really looking forward to it and
34:39
Speaker 10: Boways enjoy going.
34:39
Speaker 7: So we'll see out there man.
34:41
Speaker 4: Yeah, absolutely all right.
34:43
Speaker 3: Last part of our news is a really interesting article
34:48
Speaker 3: out of DeWitt County, Texas, and it's the oldest pharmacy
34:53
Speaker 3: in Texas was opened in eighteen seventy two. Goodness Grations
35:00
Speaker 3: still open, still operating, but that's not the case for
35:04
Speaker 3: many of our independent community pharmacies that are once again
35:07
Speaker 3: sometimes the only source of healthcare. And thinking of strategies,
35:13
Speaker 3: thinking of leveraging technology, leveraging cash based programs, getting away
35:20
Speaker 3: from just one source of revenue, which is the traditional source,
35:24
Speaker 3: which is that dispensing fee, getting into other services, and
35:28
Speaker 3: then paying attention to sourcing where you're getting your product.
35:32
Speaker 3: How are you getting your product the old fashion eighty
35:35
Speaker 3: twenty eighty percent buying from my wholesaler primary contract and
35:42
Speaker 3: twenty percent is a mix up. It's it's just not
35:45
Speaker 3: it's not clear anymore. You need to you need to
35:49
Speaker 3: be very specific about where you're sourcing, and you know
35:53
Speaker 3: that's where key source comes in. So talk to us
35:56
Speaker 3: about some of those ideas about strategy. And I saw
36:01
Speaker 3: how many meetings you guys had a boatload of meetings
36:04
Speaker 3: at the ANA CDs t S. There wasn't a time
36:07
Speaker 3: that wasn't someone in your in your booth and there
36:10
Speaker 3: were conversations about exactly that.
36:13
Speaker 5: So share that with our listening.
36:15
Speaker 10: Yeah, I think you know, you you really hit on
36:18
Speaker 10: something that most pharmacies have to figure out.
36:22
Speaker 7: You know, what can they control.
36:23
Speaker 10: There's a lot of uncontrollables right now, obviously PBM reimbursement,
36:28
Speaker 10: you know, lack thereof opportunities to fill in supply gaps
36:34
Speaker 10: and creative strategies to procure products.
36:37
Speaker 7: I mean that lever is still.
36:39
Speaker 10: Going to be procuring right right And when you talk
36:42
Speaker 10: about improving the bottom line, what's a clear pathway to
36:45
Speaker 10: improving the bottom line, and it's leveraging partners that have
36:48
Speaker 10: autonomy that can bring value that don't constrict their purchasing
36:54
Speaker 10: needs like maybe some of the.
36:56
Speaker 7: PBA's out there.
36:57
Speaker 10: And I think that's that's really what pharmacy see is
37:00
Speaker 10: looking for. And a lot of these a lot of
37:03
Speaker 10: the best in the industry that are that really monitor
37:07
Speaker 10: their bottom line. They have very intelligent procurement departments. I'm
37:12
Speaker 10: speaking specifically from a procurement perspective right now, but like
37:16
Speaker 10: they know, like they know reimbursement rates, you know, they
37:20
Speaker 10: know NDCs, they know what products you know, are more
37:24
Speaker 10: profitable for them, what products are best, uh best pathways
37:30
Speaker 10: to consistency for their patients and therapies. So I think
37:33
Speaker 10: there's a lot of factors that go into it. But
37:36
Speaker 10: I think one thing that's contributed to our success is,
37:39
Speaker 10: you know, we're looking for a long term relationship and
37:41
Speaker 10: not a one time win.
37:43
Speaker 7: Right.
37:44
Speaker 10: Price is always important, but values and value is not
37:48
Speaker 10: nothing if you don't have consistency, you know, in your
37:51
Speaker 10: product formularity. So I think a lot of these different
37:53
Speaker 10: aspects matter, and I think that pharmacy is also looking
37:58
Speaker 10: for opportunity outside of normal dispense to figure out how
38:02
Speaker 10: they can generate profits. As you mentioned before, if it's
38:06
Speaker 10: you know, specialized you know therapies, medication, therapy management, you know, vaccinations,
38:13
Speaker 10: all of the above.
38:14
Speaker 7: Feed for service type models.
38:16
Speaker 10: So it was great to meet with a lot of
38:18
Speaker 10: people and talk about, you know, what they're doing differently
38:21
Speaker 10: in their their.
38:22
Speaker 7: Business and how we can continue to help support that.
38:25
Speaker 3: If you're listening, you're curious, you just want some options,
38:29
Speaker 3: you want some creativity. Reach out to Andy Crawford. He's
38:33
Speaker 3: active on LinkedIn. It's easy to remember the name Andy
38:36
Speaker 3: Crawford with key Source. Andy cannot wait to see you
38:41
Speaker 3: in Denver. It's going to be a good time and absolutely,
38:47
Speaker 3: and I hope you have a great weekend.
38:49
Speaker 7: Yeah, appreciate it, Todd, see you soon.
38:51
Speaker 4: See you.
38:52
Speaker 8: This episode is brought to you by key Source, your
38:55
Speaker 8: trusted partner in generic pharmaceutical distribution. Key Source is a
39:03
Speaker 8: privately held wholesale supplier of high quality generic prescription medications,
39:08
Speaker 8: serving thousands of independent pharmacies, regional and national pharmacy chains,
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Speaker 8: long term care organizations, and specialty pharmacies across the country.
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Speaker 8: Headquartered in Cincinnati with offices in New York and Florida,
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Speaker 8: key Source delivers more than just medicine. They deliver service,
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40:26
Speaker 1: All right, So, sticking with the AI, we had a
40:28
Speaker 1: pharmacist send in talking about having their first patient call
40:32
Speaker 1: in about a complaint on a medication. And the first
40:35
Speaker 1: thing they said was I looked it up on chat
40:38
Speaker 1: GDP and it said And I wasn't sure how to respond,
40:42
Speaker 1: thinking in my head, are they going to just ignore
40:44
Speaker 1: me if I say it doesn't line up with the AI?
40:47
Speaker 1: Will they take my word over CHATGTP? How do you
40:51
Speaker 1: guys handle when patients come in hot with that? CHATGTP
40:55
Speaker 1: Xavier any experience with them?
40:59
Speaker 11: So yeah, well I looked into it because this is
41:01
Speaker 11: an issue that I think we may come across in
41:03
Speaker 11: the future. So there have been a couple of studies
41:07
Speaker 11: that have been published peer review studies where they look
41:11
Speaker 11: at either a doctor's information or the chat the pharmacist information, right,
41:18
Speaker 11: and then they compare it to chat GBT. So they
41:21
Speaker 11: end up finding that a lot of check GPT's information
41:25
Speaker 11: or the AIS information now isn't as accurate as the
41:31
Speaker 11: pharmacists or the physician at this time.
41:33
Speaker 5: It's because it basically just searched the web.
41:36
Speaker 11: And it finds whatever you can find, which it may
41:37
Speaker 11: find some in accurate information and she kind of throws
41:40
Speaker 11: it out there to you. But it's like very readable
41:43
Speaker 11: and nice and understand you know, they make it simple
41:45
Speaker 11: so you can understand, but it's not always accurate. So
41:48
Speaker 11: I think at this point in time, we have to
41:50
Speaker 11: let the users know that AI is not to that
41:54
Speaker 11: level yet. So you have to go through your experts,
41:59
Speaker 11: who you know, they've been going to school for years,
42:02
Speaker 11: I've been practicing for years, and they do this every day,
42:05
Speaker 11: and they're doing the research studies and they're following the
42:07
Speaker 11: evidence space guidelines and stuff, and just kind of explain
42:12
Speaker 11: to them that, you know, I appreciate you for you know,
42:15
Speaker 11: trying to find things on your own, but.
42:18
Speaker 5: AI is not always accurate.
42:19
Speaker 11: Yet we have to confirm the source that he got
42:22
Speaker 11: it from, just to let me double check the AI
42:24
Speaker 11: and make sure that they're correct because maybe, you know,
42:27
Speaker 11: maybe a better answer out there, and then it just
42:29
Speaker 11: kind of bridge that gap form you know, it's kind
42:32
Speaker 11: of like, okay, well it was right about this, but
42:34
Speaker 11: you know, you're in a great area, so this is
42:37
Speaker 11: why we're going to do this instead. So kind of
42:39
Speaker 11: explain that to them and you know, help them get
42:42
Speaker 11: to the point where they need to be. So I mean,
42:46
Speaker 11: it's okay to have the patient, you know, go out
42:49
Speaker 11: there and try to look up things out I want
42:51
Speaker 11: all patients to try to look up things and have
42:53
Speaker 11: an idea of what the you know, what's going on
42:55
Speaker 11: with them. But they still have to trust us at
42:57
Speaker 11: this point because we are experts. We've been doing this
43:01
Speaker 11: and it's nice. It puts a fire on the provider
43:04
Speaker 11: as well because chat GBT will be pretty close with
43:06
Speaker 11: some things, so you have to like make sure, you know,
43:08
Speaker 11: you're on top of your a game and you have
43:10
Speaker 11: to date with your evidence as.
43:11
Speaker 1: Well, so you know those nuances in there.
43:14
Speaker 11: Exactly exactly so and if they still don't believe you
43:18
Speaker 11: out today, then you have to like try to you know,
43:20
Speaker 11: get get them to come to a compromise or something
43:22
Speaker 11: like that and try to find a medium between you
43:26
Speaker 11: and the patient.
43:29
Speaker 5: Yeah. I think that's that's what we can kind of
43:31
Speaker 5: do to combat the CHATCHEP.
43:34
Speaker 11: Well, you see the Google people, doctor Google, right, so
43:36
Speaker 11: now we got doctor Chatt gbt So.
43:39
Speaker 1: Todd, similar question, are you seeing I guess experience from
43:43
Speaker 1: podcasts and when you're hearing back from other people on
43:46
Speaker 1: those podcasts of pushback on that guidance based or that
43:49
Speaker 1: evidence based podcasting where people are coming in with their
43:52
Speaker 1: AI or their Google and contraindicating I guess, going against
43:56
Speaker 1: whatever these pharmacists or other healthcare providers are bringing up.
44:02
Speaker 3: Yeah, I've heard about patients coming to the pharmacy in
44:07
Speaker 3: the independent setting, for example, in challenging the pharmacists, starting
44:12
Speaker 3: with the technician and then of course the pharmacist based
44:14
Speaker 3: on chat ept And the answer that was given was that,
44:19
Speaker 3: you know, while I appreciate that technology, missus Smith, and
44:23
Speaker 3: how vast it is and how you know it can
44:27
Speaker 3: bring information together. The sources of information from chat gypt
44:31
Speaker 3: aren't years of medical documentation and journals and latest that
44:37
Speaker 3: has just come out. It also doesn't factor in the drug, drug, drug, allergy, drug,
44:42
Speaker 3: food substances, you know, anything else that's in play. The
44:46
Speaker 3: question that you've posed to chat GPT is just a
44:49
Speaker 3: surface reference of everything that's available to the Internet at once,
44:54
Speaker 3: again a surface. But there are passwords to get into
44:56
Speaker 3: journal documentation, there is username logins to get into MediSpan. Like,
45:02
Speaker 3: there's all this information that a pharmacist has access to.
45:05
Speaker 3: And the reason why it takes thirty minutes or sometimes
45:07
Speaker 3: an hour to get your prescription out is because we're
45:10
Speaker 3: going through all these password put in my name in
45:13
Speaker 3: this one and this password, and double checking this you
45:16
Speaker 3: know interaction and this journal and this. I mean, there's
45:18
Speaker 3: just so much information.
45:20
Speaker 4: Now.
45:20
Speaker 5: Someday, maybe AI will bring all.
45:23
Speaker 3: Of that to a pharmacist specifically under some kind of license,
45:27
Speaker 3: because I'm sure they make money at it. But it
45:29
Speaker 3: was an interesting answer because it didn't make the patient
45:32
Speaker 3: feel stupid or kind of you know, kind of push
45:35
Speaker 3: them off the side or anything. But it did make
45:37
Speaker 3: the patients say, oh, I never thought of that, like
45:40
Speaker 3: there are past usern and passwords to get into you
45:43
Speaker 3: know information that is that is money to big organizations
45:47
Speaker 3: that love information. Walter's cluer, you know medi span, like
45:51
Speaker 3: they want you to subscribe. So there's no way that
45:53
Speaker 3: chat GPT is going to have access to the information
45:57
Speaker 3: that number one pharmacists have access to. Number two how
45:59
Speaker 3: to make a determination of all the other factors that
46:02
Speaker 3: go into verifying of a prescription. That's my non that's
46:07
Speaker 3: my non pharmacist answer.
46:09
Speaker 4: I like it.
46:10
Speaker 1: I like it so so kind of on that on
46:12
Speaker 1: that surface level, I doing compounding pharmacy right now. The
46:16
Speaker 1: big thing is fen bendazol that people call about for
46:19
Speaker 1: curing cancer, and there was some studies on in vitro
46:24
Speaker 1: stuff on possibly having some positive effects. But I typed
46:28
Speaker 1: into chat GTP can fen bendasol cure my cancer? And
46:33
Speaker 1: to its credit, it started off being I need to
46:36
Speaker 1: be clear, fen bendissol is not an approved or proven
46:39
Speaker 1: cancer treatment in humans, So that is in the first
46:42
Speaker 1: two sentences that it started out, and then kind of
46:45
Speaker 1: went on on there are some anecdotal reports and not
46:48
Speaker 1: backed by clinical trials and not regulatory so it did
46:52
Speaker 1: you know, kind of come in here stopping that initially,
46:54
Speaker 1: just by that general thing, I'm sure if you try
46:56
Speaker 1: to get in more and you know, you could almost
46:59
Speaker 1: get the answer you're wanting, if people are really wanting
47:02
Speaker 1: that already coming in to reach at GGP looking for this,
47:05
Speaker 1: because you know, we get calls all the time about
47:07
Speaker 1: wanting to take these meds or do scene and stuff,
47:10
Speaker 1: and you know, trying to be like, you know, there's
47:11
Speaker 1: no protocol, it's not proude. We can't sell to humans
47:14
Speaker 1: and these things. But to chet GGP credit on the
47:18
Speaker 1: initial search here, you know, I did pretty well on
47:21
Speaker 1: not trying to push that.
47:23
Speaker 4: Nice.
47:25
Speaker 1: So another question here for Robbie. Do you think it's
47:29
Speaker 1: worth showing patients how to find more of these reliable
47:33
Speaker 1: medical sites CDC, FDA and the Pharmacy Podcast Network or
47:39
Speaker 1: do have you done it and do you think it
47:42
Speaker 1: works or do you think it just overwhelms people when
47:45
Speaker 1: they don't get their their simple answer they want.
47:49
Speaker 12: Yeah, I definitely think it is worth showing patients where
47:51
Speaker 12: to get information because you are referring them to a
47:55
Speaker 12: place to look that's going to be patient friendly and
47:58
Speaker 12: also something that's been taken as the truth by the
48:02
Speaker 12: leading experts, like for example, if you go on the
48:05
Speaker 12: CDC's website, there's going to be great resources on like,
48:09
Speaker 12: you know, actual facts for vaccines versus myths, things like that,
48:14
Speaker 12: rather than go on the internet and you know.
48:16
Speaker 5: God forbid you.
48:17
Speaker 12: If you search anything, you're going to find the conflicting
48:20
Speaker 12: answer to what you're looking for, and sometimes those answers
48:23
Speaker 12: are dangerous. So I think is healthcare professionals, it is
48:26
Speaker 12: sort of our duty to steer them in the right
48:28
Speaker 12: direction know where to look. That way, if they do
48:31
Speaker 12: have more follow up questions, they tend to be a
48:34
Speaker 12: little more higher level than you can get into the
48:36
Speaker 12: nitty gritty of things. But I do think it's our
48:38
Speaker 12: duty to steer them into the right places. I think CDC, FDA,
48:42
Speaker 12: Mayo is a good place to start a lot of it,
48:45
Speaker 12: sometimes like chat cheept, where it is surface level, but honestly,
48:48
Speaker 12: a lot of times the surface level is sort of
48:51
Speaker 12: all the patient really needs to get a satisfactory answer.
48:55
Speaker 5: They don't.
48:55
Speaker 12: I mean, I think we live in a world where
48:58
Speaker 12: we want all the information now because we're used to
49:01
Speaker 12: getting it. But the reality is that if you have
49:04
Speaker 12: all this information, but you don't have the clinical trained
49:06
Speaker 12: mind to make sense of it.
49:07
Speaker 5: It is overwhelming.
49:08
Speaker 6: You know.
49:09
Speaker 12: It's like, uh, chat you if you ask chat GPT, like, hey,
49:13
Speaker 12: like do I like if I give lissent april with
49:16
Speaker 12: the potassium like you know, like is that okay? And
49:18
Speaker 12: it's going to be like, oh no, you can't do that.
49:20
Speaker 12: It's a you know, you're going to increase your potassium levels.
49:23
Speaker 12: But you know, we know that in the hospital. We
49:24
Speaker 12: prescribe that all the time for people who are low
49:26
Speaker 12: in potassium.
49:27
Speaker 9: You know.
49:27
Speaker 12: So it's just it's it's great to get information, but
49:31
Speaker 12: it's you have to steer them away from information that's
49:33
Speaker 12: gonna lead them to think they can interpret that information
49:36
Speaker 12: in a different way than how the experts are interpreting it.
49:39
Speaker 11: I like it.
49:40
Speaker 1: I like it, Todd, are you seeing that in podcasting?
49:44
Speaker 1: And I guess and also the PPN it looks as
49:48
Speaker 1: now it's mostly kind of geared towards healthcare, but are
49:51
Speaker 1: we looking that expanding more towards that it's kind of patience,
49:55
Speaker 1: direct interaction and having that and what that might look
49:58
Speaker 1: like to give them that in information.
50:01
Speaker 4: Yeah.
50:02
Speaker 3: So the largest podcast distributor in the world is iHeartMedia,
50:05
Speaker 3: which I didn't realize that. Not necessarily the directory because
50:08
Speaker 3: it's still Apple Podcasts in regards to consumption, but the
50:11
Speaker 3: development of podcasting overall from iHeartMedia is still untouched based
50:16
Speaker 3: on the amount of content that you're helping to conjure.
50:20
Speaker 3: There's a division of them called Ruby rub Y, which
50:23
Speaker 3: is their professional division. We've worked with Ruby before to
50:27
Speaker 3: promote one of their podcasts that was about kind of
50:30
Speaker 3: like a drug mystery about what was coming out and
50:34
Speaker 3: then there was a disease mystery and you had to
50:36
Speaker 3: listen and by the end of the podcast, nerdy people
50:39
Speaker 3: like you guys and pharmacists and physicians and nurses would
50:42
Speaker 3: be like, Oh, it was this you know, you know
50:45
Speaker 3: this medication. And I wish I had information to make
50:49
Speaker 3: a pun or make a joke right now, but I
50:51
Speaker 3: don't have anything because I don't know any names of
50:53
Speaker 3: how to even saying certain names of drugs. But I
50:56
Speaker 3: think I think it's I think it's like you're going
51:00
Speaker 3: to have You're going to have individual opportunities to show
51:07
Speaker 3: patients where to get information. If you're passionate about something,
51:10
Speaker 3: shout out to Jenna Quinn. Doctor Quinn put out all
51:13
Speaker 3: of this information about pediatric pharmacy and pediatric specific things
51:18
Speaker 3: that are happening in sensitive cases and premium babies and
51:23
Speaker 3: all this fragileness and how dosing was issues, and so
51:27
Speaker 3: she started. Now she built ten years later this huge
51:30
Speaker 3: consultancy that goes to health systems and health plans and
51:34
Speaker 3: becomes consultants in very complex cases in infants.
51:38
Speaker 5: I love it.
51:39
Speaker 3: So she used a podcast to start building case discussions,
51:44
Speaker 3: and I'm like, damn, like, I'm so proud that she
51:47
Speaker 3: did that as a business. But now she's using podcasting
51:50
Speaker 3: as an amplifier of exactly that information. So my answer,
51:55
Speaker 3: you're que I was ready to answer a different way,
51:57
Speaker 3: but now that I'm thinking of it, if you're passionate
51:59
Speaker 3: about something, if you're passionate about diabetes care or our
52:03
Speaker 3: hypertension or HIV or transgender care or something, start off
52:07
Speaker 3: freaking podcast as a as a pharmacist and put some
52:11
Speaker 3: information behind it and make it fun to listen to,
52:14
Speaker 3: and use that as a calling your calling card, because
52:17
Speaker 3: now you become an expert in sickle cell disease or
52:21
Speaker 3: you know, blah blah blah fill in the blank. But
52:24
Speaker 3: now you get to become the podcast authority and send
52:26
Speaker 3: that to patients and send that to people so that
52:28
Speaker 3: when they're listening, they're like, I can trust this person
52:31
Speaker 3: because they they're doing this with passion. They're referencing stuff
52:35
Speaker 3: and it's not just doctor googling. It's you know, doctor
52:38
Speaker 3: samming or doctor xavierying or robbying.
52:42
Speaker 12: Nice not making stuff maybe Xavier over there, but.
52:51
Speaker 1: Sometimes and Todd, So I have one question left on
52:55
Speaker 1: this discussion here, So the way, and you had mentioned
53:00
Speaker 1: of AI and it being good and bad and growth.
53:04
Speaker 1: Have you experienced that already where you have people submitting
53:08
Speaker 1: podcasts or wanting to do things and it's just you
53:10
Speaker 1: know this And you talked about quality versus not quality
53:14
Speaker 1: or specific like are you seeing things that just aren't
53:16
Speaker 1: there or it's like, hey, you know this is this
53:19
Speaker 1: looks pretty AI over here and we're not getting that
53:22
Speaker 1: human factor. Are you experiencing that at all on podcasts
53:26
Speaker 1: you're seeing.
53:27
Speaker 3: Yes, So our pricing in the world of podcasting, if
53:32
Speaker 3: you were to just go out and buy production services
53:36
Speaker 3: or editing services, when you measure against our pricing, it's
53:40
Speaker 3: astronomical in comparison. It's ten times the cost. So people
53:46
Speaker 3: will be like, what are we actually getting and I'm like, oh,
53:49
Speaker 3: and now, of course I'll list out what they're getting,
53:51
Speaker 3: which is far beyond production and it's strategy and it's
53:54
Speaker 3: commercialization and it's ad roles, and it's placing at the
53:57
Speaker 3: right time to be playing this throughout the week because
54:01
Speaker 3: we put out six a weeks, so it's like we
54:03
Speaker 3: picked the right day for the client. And there's like
54:05
Speaker 3: a whole science behind it. So the publications who have
54:11
Speaker 3: wanted to take advantage of us, really I give away
54:15
Speaker 3: way too much information to certain publications because I want
54:18
Speaker 3: to work with them. So We've done consultancies with enormous
54:22
Speaker 3: publications and pharmacy industry. I'm not going to give names,
54:25
Speaker 3: and we're not going to dish the tea or the dirt.
54:28
Speaker 3: But there there was a smaller publication that came to
54:31
Speaker 3: us for consultancy and they never paid us, and you
54:35
Speaker 3: know whatever, and then they released all these podcasts and
54:41
Speaker 3: they bought a subscription to an AI voice system to
54:47
Speaker 3: just take their notes and then read it. And I'm
54:51
Speaker 3: just like, you go, girl, you know.
54:56
Speaker 1: I'm glad my name's not on there. Let's go ahead
54:58
Speaker 1: and take that. Let's take that down.
54:59
Speaker 5: Off there exactly.
55:00
Speaker 3: But it was absolutely horrible, just because they wanted to
55:06
Speaker 3: say that they now had a podcasting and I've seen
55:09
Speaker 3: it now starting to dwindle because it was a big
55:11
Speaker 3: deal in January when it was released, and now not
55:14
Speaker 3: only do they realize that it's work, but they also
55:16
Speaker 3: realize that it's complete shit that it's now dwindled to
55:20
Speaker 3: you know, hardly ever getting pushed out. And I'm like,
55:24
Speaker 3: there's a way to get this paid for where it's
55:27
Speaker 3: not an expense to you, it's actually a draw to
55:30
Speaker 3: other advertisers to you, like.
55:32
Speaker 5: There was a like what do you do it?
55:33
Speaker 3: And I'm I wish that people would trust the professionals
55:38
Speaker 3: in a lot of things, just like you're asking patients
55:41
Speaker 3: to trust you as a pharmacist. I wish pharmacists and
55:44
Speaker 3: I wish pharmacy publications would trust that the PPN is
55:48
Speaker 3: here to build like your podcast and do it in
55:52
Speaker 3: a right way and do it, you know, with listeners
55:54
Speaker 3: baked in and like and trust each other. Because I've
55:58
Speaker 3: had a lot of pharmacists and a lot of companies
56:01
Speaker 3: and a lot of it's like they're going to set
56:04
Speaker 3: the world on fire all by themselves, but they're not
56:06
Speaker 3: going to go through the necessary investment to get to
56:10
Speaker 3: where we are on purpose, because they've been doing this
56:12
Speaker 3: for freaking sixteen years. So it's just like, don't shortchange
56:16
Speaker 3: us as professionals by over using AI and expecting me
56:21
Speaker 3: to accept it, because I'll call you out every time, Robbie,
56:26
Speaker 3: come on, Ray, you know.
56:27
Speaker 5: That's all you Zavier.
56:28
Speaker 12: Every every time I get your script, I'm like, this
56:31
Speaker 12: looks like this was bugged by chess booths organized by
56:35
Speaker 12: check Sure.
56:37
Speaker 7: I say it all the time.
56:38
Speaker 12: I'm like, hey, you know what, if it's us speaking,
56:40
Speaker 12: then they know it's not AI.
56:41
Speaker 7: So