Paws & Whiskers Enters a Crowded Dog-Supplement Market on a Vet-Formulation Bet
The founder-led brand is wagering that veterinary involvement and plain-language labels will help it stand out as owners pour more money into preventive pet care. Not long ago, supplements were a sleepy corner of the pet store. That has changed. Future Market Insights puts U.S. sales near $1.3 billion this year, with annual growth of about 7 percent penciled in through the mid-2030s. Dogs take most of the money. How much, exactly, depends on which research firm you trust, but the canine share of the global total runs somewhere between two-thirds and three-quarters. Paws & Whiskers is one…
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