Latest / The Hannah Hammond Show / Why Most Entrepreneurs Build Everything and Feel Nothing | The Muscle

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Why Most Entrepreneurs Build Everything and Feel Nothing | The Muscle · The Hannah Hammond Show

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  By the time I was, I think 28, I had made my first $1,000,000.
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  I felt like I was pretty successful, but I had.
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  Burned everything else to the ground.
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  I burned my marriage to the ground.
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  I burned my family to the ground.
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  I I burned friendships to the ground.
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  I I was so ultra focused. On one thing that I wanted to
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  become a millionaire and I did it all completely by myself.
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  The destination never comes. Living like that, you might have
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  a number in your banking cup of who the F cares.
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  It does. It doesn't come.
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  Why do you have to sacrifice one thing for another?
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  Why do you have to sacrifice your health or your marriage to
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  be rich? Why do you have to sacrifice
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  your riches to have a great relationship?
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  You don't you can have a beautiful marriage.
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  You can have beautiful children, you can have beautiful health,
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  you can have wonderful relationships.
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  You can make a ton of money. You do anything you want to do
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  Tony Robbins, you know, he's a billionaire.
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  He impacts the entire world and he on his podcast with Alex
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  Harmos, he's like F suffering. I hate suffering.
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  Like, why would you preach that? I remember very specifically
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  that time my life. I would wake up every morning
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  and I would. From the mirror and I'd say
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  you're the problem, but you're also the solution.
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  Welcome back to the Hannah Hammond Show.
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  I'm here today with Keaton Hoskins or the Muscle as you can
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  find him on Instagram. And you are a serial
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  entrepreneur, speaker, author, amazing father and husband to
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  your family. And you have definitely been
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  through it in life. And I was watching some of your
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  videos on my way on my drive up here.
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  And it's just so cool to see that you really support for
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  people who want it all and having that limitless thinking
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  and that mindset to be able to create all the wealth, the
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  success, the happiness, the peace and the joy in life, which
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  resonates so much because that's exactly the mission that I'm on.
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  And and you also run Limitless Society.
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  You've got 1000 plus people. You host massive events and we
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  both get to speak today at an event right after this.
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  And so super grateful to meet you, Keaton.
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  And great to meet you. Thanks for having me on.
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  I'm excited to be here. Thank you, me too.
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  It's always fun for me to meet such a line people.
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  You know, I think I talk about the success or failure of any
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  relationship or opportunity comes to an alignment or a
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  misalignment of values. And so finding people in our
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  lives to business partner with to marry or date or hire any of
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  those things. It's it's just more rare to find
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  that alignment of values. And so it's cool, grateful to
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  have found you. And it sounds like we have a lot
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  of alignment there. But before your success and your
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  helicopters and your big trucks and you know, you're you're on
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  ATV TV show Diesel Brothers. You know, who were you growing
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  up before all of that? And what was that evolution to
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  get to where you are today? You know, that's a great
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  question. That's really where everything
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  started in my life. I was raised.
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  I was the oldest of five kids. And I was raised.
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  My parents were phenomenal. They were so great.
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  They made, you know, mistakes like every parent, but they were
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  really, really good. But my entire life growing up,
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  my father was always really sick.
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  He was always sick. He always had some kind of an
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  illness and. About at the age of 10 or 11, we
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  started having real conversations about like, hey,
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  I'm. Not going to be here forever and
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  you're going to have to step up and my entire life and and he
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  tried to ingrain this into each one of my siblings, my our
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  entire life's my dad. Was like go to college get a
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  degree 4 O 1K, save, retire you know that's the route you got to
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  go. And and he.
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  Was fairly successful in that route.
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  He was actually the CEO of a really big government
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  contracting company. And about it when I was 18, he
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  started to get really, really sick to the point where he, he
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  couldn't get up. He, he was started to become
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  immobile. And I slowly watched that safe
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  route that he had taught. It was all just a big lie.
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  And the company that he worked for kind of threw him away.
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  He was the CEO and the board threw him away.
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  They were like, oh, you're too sick to work for us.
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  My dad actually ended up passing away when I was 21 and.
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  I literally I sat in front of me and I was like, listen, I'll
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  I'll take care of everything. I'll step up, I'll do all this
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  stuff. But I'm going to tell you right
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  now, it's not going to be the route that you you want me to
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  go. It's going to be my own route.
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  And after my dad passed away, actually right before he passed
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  away, I made some really big promises to him and I was like,
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  I'm going to take care of mom. I'm going to take care of your
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  kids. You don't need to worry.
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  Kind of bit off, way more than was probably.
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  A 21 year old should and. When he passed away, I just had
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  this realization that there's no safety in life.
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  Everybody has sold this story in, in, in life of go to
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  college, get a degree, go work a nine to five, work up the
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  ladder, retire, save money and then, you know, live this
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  somewhat of a mediocre life. And that's the safest route.
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  It's the best route and I saw it first hand that it wasn't.
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  My dad passed away when I was, I was 21, he was 47, so he's
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  really young. It was wild.
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  But I came up with kind of a saying or a phrase that I've
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  lived by since then. And it was, I would rather sink
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  on my own ship than I would sail on somebody else's.
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  And I realized like even going up throughout that entire time,
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  like I was horrible in school. I was the worst student.
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  I had the worst grades. And it wasn't because I wasn't
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  smart. It was because I wasn't
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  interested in what was being taught my entire life.
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  I don't like to jump through loopholes, which is all really
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  school is, right loophole after loophole.
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  Like I got to jump through these things.
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  I got to do this stuff and as soon as he passed away, I, it
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  was like something switched in me and I was like, OK, knowing
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  no one's coming to save you, no one's going to help you.
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  You have. Nothing like my dad didn't die
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  and give anybody an inheritance. Because he was so sick, most of
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  the money they had made had went to hospital bills.
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  And with that I was like, dude, you either do this or you don't.
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  Like no one's coming to help you.
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  So I started to build businesses immediately.
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  I started my first actual business was a mobile.
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  It was a mobile personal training company.
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  And then from there it was like something that clicked in me.
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  It was like, wait a second, I can build whatever I want to
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  build and I can fumble my way through it and I can make
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  mistake after mistake after mistake and I can just continue
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  to move forward. And no matter how many mistakes
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  I make, if I just keep moving forward, I, I can learn what I
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  need to learn. So I started building companies
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  and, and by the time I was 25, I had built like I think 6 or 7
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  businesses. None of them were crazy.
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  Successful. I had made a ton of mistakes,
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  but all of them had made 67 figures.
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  And I just, I fell in love with creation.
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  I fell in love with saying that's a cool idea.
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  I think I can do that. Let's go do it.
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  Let's build a company. Let's start from scratch and
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  let's build it. And from that time until now,
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  I'm 30. What am I 38?
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  I've built over 50 companies or bought some companies.
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  I've sold a lot of companies. I had some crazy cool successes
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  and I've had a ton of failure, but it all stemmed from being
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  raised and being told what I think society is normally told
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  and that this is the safe route and this is what you have to do.
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  And I knew that wasn't going to work.
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  And when I saw that it really wasn't the safe route, I
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  realized like, oh, life can be whatever you want to make it.
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  Life can literally be whatever you want to make it.
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  And then? You can do anything, you know
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  and so like all growing up as to 20 and then from 20 to. 38 It
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  was a complete flop, right? I was told school, college, do
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  all this stuff. And then and then when I got on
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  my own and nobody. Was there to.
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  Save me. I was like, all right, this is
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  my responsibility. It's on my back.
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  No one's coming to save me. I got to go to work and I tell
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  people this a lot. Entrepreneurship is really hard.
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  It's the hardest, but it's the fastest way to grow wealth.
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  By far. It's the hardest and the
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  fastest. But I realized that there's like
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  this underlining theme in anything is if you just continue
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  to move, if you move, if you take action, if you fail and you
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  fail and you fail and you fail and you fail, at some point
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  you'll become successful. And I think most people's
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  problems are in any, in any area of their life, whether they're
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  an entrepreneur, whether they're 9 to 5 or whether they're trying
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  to accomplish a goal. It's decision after decision
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  after decision. And you have to roll through
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  those and you have to make the mistakes and you have to make
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  the failures. And I, I think honestly, any
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  success I've had in all my inadequacies is because I'm
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  willing to fail 99 times faster than anybody else.
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  Right. And so that's that's.
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  Ultimately, what my life has looked like, I've built
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  companies and companies and bought companies and and sold
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  them and I found a lot of success, a lot of failures.
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  But that's kind of how I was raised and why I am who I am
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  today. Yeah, I love it.
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  And you, you know, when you set out on AI, think it's a great
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  blessing to be able to start from nothing because you can't
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  go down from there, right? Versus somebody that was given a
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  lot on a solar platter and then they have to experience a loss
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  in life, like going down to having like less versus if you
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  start from nothing, everything is upside from there.
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  And you don't have that same fear because I was the same as
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  you. We had no money growing up and
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  definitely no inheritance and no guidance.
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  And they didn't even tell us to go to school.
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  I mean, my brother dropped out. It was there was like just like,
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  figure it out, you know, and I just saw my dad made just above
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  minimum wage at a pawn shop. Still works at the pawn shop.
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  Same one. And my mom was a night shift
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  grocery bagger And you know, brother struggled a lot with
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  anger issues and drugs and alcohol early on.
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  And, and so that was my message was, OK, whatever they're doing,
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  I need to do the opposite and let me find who's doing the
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  opposite. And found some wealthy friends
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  in my life, couple people at school.
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  And I'm like, what are you guys doing?
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  And I would interview their parents and figure out how are
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  you building? Well, how are you getting
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  penthouses? How do you have a yacht in San
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  Diego and all these things? And and didn't have that fear of
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  failure because all I'd ever known was no, you can't have
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  that or you can't do that or whatever.
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  And, and learning to fill for it.
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  And you have to be a risk taker to win.
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  And otherwise you just can't really, you just settle for a
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  mediocre life. And I think it's a saddest
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  thing. Yeah, but The thing is, that's
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  so cool. Like.
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  Hearing that story is you found the one cheat code that I try to
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  convince people of so so much. You really are the sum total of
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  the people that you spend time with.
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  Like I understand that a rich family and a poor family, they
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  give to their children what they have, right.
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  And, and your mind and your your ceiling is only what you allow
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  it to be. Yeah, I mean, it just is.
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  And and, you know, rich kids are in a better environment.
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  They're with people who are wealthy.
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  They're around people that are wealthy and they make different
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  decisions and they're taught different things.
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  And if you don't have that, then the first route in your life
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  should be I need to surround myself with those types of
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  people. I know it's cliche to say you're
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  the sum total of the five people you spend time with, but if you
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  spend time with five really in shape individuals, you're going
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  to be the 6th. If you spend time with five
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  millionaires, you're going to be the 6th.
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  If you spend time with five bums, you're going to be the
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  6th. And most people don't realize
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  they they aspire, they want to have something and they don't
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  realize that the first biggest cheat code in step to that is I
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  just need to get. Around those people, I.
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  I don't even have to do like anything crazy.
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  I don't have to spend massive amounts of money.
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  I don't have to take crazy risk. I just need to be around those
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  people. And the more that you're around
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  them, the more your mind is open to different ideas and different
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  thoughts and different realities, and the bar can be
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  raised. And that's really hard to
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  convince a lot of people of people who are in that
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  environment all the time. Negative environments, poor
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  environments, poor mindsets. They're like, I just don't know
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  if I'm. Ever going to get there?
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  And it's like, dude, it's not really that hard.
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  The first step is just to get around the right people.
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  I, like you were just saying I do a lot of events.
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  I do tons and tons of events and I love to teach and I love to
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  speak, but the purpose? Of my events.
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  Is to surround people with that type of an environment, the most
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  successful people, physically, mentally, emotionally,
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  spiritually, financially, and put them in rooms with people
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  that don't have those things that aren't around those people.
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  And then I always, my greatest advice to them is, is shut up.
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  Just listen. I just want to be a family on
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  the wall. I just want to listen.
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  I want to, I want to be studious.
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  I want to watch how you operate. I want to see how you talk.
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  How do you treat people? What do you say?
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  What? What thoughts do you have?
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  And then I go, well, OK, then that's step one.
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  I need to start mimicking those things.
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  And it's such a cheat code for an individual.
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  It's cool that you learned it so young.
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  It's. Such a cheat code to be around
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  people. That have that type of a mindset
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  and that type of a success it's. It's really the, the, the truth
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  of your limitations are only self-taught.
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  Well, you can't teach yourself something different than what
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  you've been raised with and what your environment is.
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  And if you can get into to places where there aren't those
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  limitations anymore and you can see them come to fruition, it's
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  like, holy moly, this is a whole new mindset.
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  It's a whole new reality. And that's when everything
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  begins to. Shift.
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  Oh, everything. And that was one of my biggest
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  regrets was I, I had a lot of internal issues and battles and
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  insecurity and isolation and just was very lost for a long
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  time. And my attempts to fill the
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  deficit was through working really hard and just learning
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  and trying to figure things out. And that's what ultimately led
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  me to rich dad, poor dad. And I had success, but it was a
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  grind. It was like pushing a block of
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  ice up a hill constantly just forcing every outcome of my life
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  and not really knowing the real intention behind it.
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  And later in life, I learned my intention behind it was all fear
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  driven, right? And I had to shift that because
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  that served me for a time. But at some point it doesn't.
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  And I think entrepreneurs go through this journey thinking
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  that these things, this money, this, this success will fill
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  that void. And then you're like, oh, well,
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  it got me here, but I feel like shit still.
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  And now I need to figure out like, how do I elevate
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  consciousness? How do I really reach my
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  potential and enjoy the growth in the journey and, and build
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  from a place of wholeness? But that was my biggest regret
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  was I was so isolated for so long.
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  I did everything in silence. And as soon as I did a lot of
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  the personal development and the healing work and letting go of a
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  lot that I was holding on to internally and started to invest
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  in myself, invest in my education, invest in my network,
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  that is when everything in my life absolutely exploded and
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  took off. And all the right people started
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  attracting to me the right ideas.
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  Like it wasn't trying to figure out, is this the right business
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  to do? Is this the right business to
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  do? Is this the right person to
• 15:04
  hire? Is this the right person to
• 15:05
  partner with? Because I actually had clarity
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  and being around the right people, you start to have the
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  awareness of your energy. Like, does this person make me
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  feel expansive or do they make me feel contracted?
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  And just cutting everybody out of your life that makes you feel
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  contracted because it won't serve you.
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  And as you elevate your network, you know, when I started
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  investing in masterminds and you know, here's $40,000, I'm going
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  to be around these great people who are all investing in
• 15:29
  themselves. And then you meet someone that's
• 15:31
  like a billionaire. And I never thought that a
• 15:35
  normal person could be a billionaire.
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  I thought that's just a big company and shareholders and all
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  these things. But it changes and you get these
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  little light bulbs and one day at a time, just like you said,
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  you don't have to actually do anything, but you start to think
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  differently. You're like, I wonder what like
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  could I do that or could I attract a partner like this, you
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  know, in business or all all these different things?
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  And so it's who was that person for you when you cuz you saw the
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  example of what you didn't want, Just like I day like rich dad,
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  poor dad situation. That was my catalyst book that I
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  read. But where did where did you get
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  that idea? I guess I had a friend in high
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  school, her dad was owned a very successful life insurance
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  company and he, I remember he put a like $150,000 car on his
• 16:15
  block card. I was like, what do you do?
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  How are you doing this? And he goes, Hannah, I make more
• 16:19
  money in my sleep than most people make in a in a year.
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  And he goes, you have to be an entrepreneur and an investor and
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  that's what gave me the bugs like who was that for you?
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  So that was a long, long succession.
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  I I did a lot of. Success financially by myself
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  and I don't say that lightly. I don't say that pridefully.
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  I by the time I was. I think 28 I had made my first
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  $1,000,000 and and I was I felt like I was pretty successful,
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  but I had. Burned everything else to the
• 16:53
  ground. I burned my marriage to the
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  ground. I burned my family to the ground
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  I, I burned friendships to the ground.
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  I I was so ultra focused. On one thing that I wanted to
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  become a millionaire and I did it all completely by myself.
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  And, and I remember very specifically the time in my
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  life, I was 29, I had just gotten divorced.
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  I had the money in my bank account and everything else.
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  Was garbage and there was no peace.
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  There was no joy. There was no real true success.
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  And I remember very specifically thinking like, this cannot be
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  it. This can't be what I thought the
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  pinnacle of life was supposed to be.
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  And I, I remember going internally for the first time
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  and I, I began down that path of personal development.
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  And I remember very specifically that time, my life, I would wake
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  up every morning and I would stand in from the mirror and I'd
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  say you're the problem, but you're also the solution.
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  And then I started to listen to Jim Rohn and I love him.
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  And, and he teaches a principle that I is my, it's my staple
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  principle of everything that I teach.
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  And it's, if you can work twice as hard on yourself as you do on
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  anything else, you'll actually build the life that you want to
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  build. And I, I remember beginning to
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  hear those things. And I would, I would listen to
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  his, a lot of his philosophies and a lot of his teachings.
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  And I remember thinking like, holy, I have to work twice as
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  hard on myself as I do on anything else.
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  Well, I work 90 hours a week to make this money.
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  And it, it, it came to this like thought that, well, shit, if
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  that's really what it is, that means I have to spend a massive
• 18:34
  amount of time of working on myself.
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  So I started down the path of, of personal development and I,
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  you know, I entrenched myself with the books and the podcast
• 18:45
  and the, you know, as much as I could and none of it really did
• 18:49
  anything for me. Like a lot of people say, well,
• 18:52
  what books do you read and what podcast you listen to?
• 18:54
  I don't read a lot of books. I don't listen to podcasts.
• 18:57
  I couldn't tell you a podcast that I've actually listened to
• 18:59
  all the way through truthfully. And I had a podcast forever when
• 19:02
  we had our TV show. I'd never even listened to my
• 19:03
  podcast, but for me, learning was being in proximity to
• 19:10
  somebody. I realized that my learning was
• 19:13
  like. Hands on and and being with.
• 19:16
  People and I, I decided that I was going to raise the level of
• 19:22
  the people that I I spent time with.
• 19:24
  And I actually had some really successful friends.
• 19:27
  I've never struggled with this idea that the most important
• 19:30
  thing in life is your relationships.
• 19:32
  I've always had that. So relationships were valuable
• 19:35
  to me. But I decided that I wanted to
• 19:37
  create better relationships with better individuals.
• 19:41
  And I just went down the path of a personal development.
• 19:46
  And I thought, I don't. I don't care so much about
• 19:49
  finding people that are successful financially.
• 19:52
  I want to find individuals who are successful as fathers, as
• 19:56
  husbands, as men, as leaders. That's who I want to be around
• 20:01
  and I don't care about their bank account.
• 20:03
  I want to know the the other aspects of life, people who are.
• 20:06
  Working on themselves. Now, at this point I realized
• 20:09
  that was dumb because you can't work on yourself and not become
• 20:13
  financially successful. I thought, you know, maybe it's
• 20:16
  separate. It's definitely not.
• 20:18
  But I just started spending time with those types of people.
• 20:22
  There wasn't just one individual, right?
• 20:25
  And then I got into a place it, it took about 3 or 4 years of
• 20:30
  that journey of like I got to work on myself and I ended up
• 20:33
  writing a book. I wrote a book on divorce and
• 20:35
  that was just for therapy. But the entire book was in the
• 20:38
  process for me of standing in front of that mirror and
• 20:41
  realizing you're the problem, you're the solution, work on
• 20:43
  yourself. So that entire book really is
• 20:45
  just a personal development book pertaining to people who go
• 20:48
  through divorce. And I said, you know what, I
• 20:50
  think that the next step. Is ultimately to pay money to be
• 20:55
  around somebody that I can mentor with and spend time with.
• 20:59
  And one of those first people who now today I I call very,
• 21:02
  very close friend is Ed Mylet. And I got time to spend with him
• 21:07
  and it wasn't the conversations. I've never even listened to one
• 21:10
  of his podcast. I probably shouldn't say that
• 21:12
  he'd be pissed if I said that, but.
• 21:14
  It was none of that. It was being just around him.
• 21:17
  It was seeing how he operated. It was seeing how he carried
• 21:19
  himself. It was seeing how he talked with
• 21:21
  people that it was seeing all of those things.
• 21:23
  I was always studious. I would just shut up and listen
• 21:26
  and look and watch and take notes.
• 21:29
  And I realized looking at him, that all the success that he had
• 21:33
  had and the as successful as he is it.
• 21:36
  Came from that personal development piece and we that's
• 21:39
  where we LED into those conversations.
• 21:41
  And I remember very specifically sitting with him and he was like
• 21:43
  Keaton. You have to work on yourself.
• 21:47
  You have to work on yourself. You are going to be successful
• 21:49
  either way financially, but you're never going to find true
• 21:53
  success until you work on yourself.
• 21:56
  And then at that point I met him and I met some.
• 21:58
  Crazy, crazy, successful people. And I spent more time with them
• 22:03
  and I fell in love. With that personal development
• 22:07
  journey, I fell in love with it. It's all I, it's all I think
• 22:10
  about. It's all I focus on now because
• 22:13
  I realize I was always really goal driven.
• 22:16
  Like most people, you know, they set out their goals and then
• 22:19
  they ask that question like what do I need to do to accomplish
• 22:22
  that goal? And around this time that I was
• 22:25
  spending time with, you know, that type of people, I realized
• 22:29
  that it wasn't what do I need to do to accomplish that goal.
• 22:33
  It was who do I need to become? And as soon as I shifted that
• 22:38
  and I asked that question, so I would say, OK, for my vision
• 22:41
  board, I want to have a house in Mexico.
• 22:44
  I want to have a yacht and I want to have a jet and I want to
• 22:46
  have a helicopter. I I stopped asking the question.
• 22:50
  What do I need to do to get that?
• 22:52
  And I started to ask who? Keaton, who do you need to
• 22:54
  become? And then that allowed me to
• 22:57
  begin to put metrics into my own personal development and say I
• 23:01
  must become this person to have. Those things and from that time
• 23:06
  and that was about. 3233 and like I said, I'm 38.
• 23:10
  It wasn't that long ago, but I have seen massive, massive
• 23:15
  success, way better success than anything financially and I have
• 23:19
  great financial success and it has been through that personal
• 23:23
  development piece and and only focusing on that's all I focus
• 23:28
  on. I don't set goals financially.
• 23:30
  I don't set goals that have anything to do with will.
• 23:33
  This is a metric that I want to one day accomplish.
• 23:36
  I only set goals that make me step back and go, who must I
• 23:40
  become? What must I do?
• 23:42
  What do I need to work on? What do I need to fix?
• 23:45
  What do I need to change? And then I'm going to go work on
• 23:48
  those things. I'm not going to do anything
• 23:49
  else. Yeah, it's the most real thing
• 23:53
  in the entire world. And that was exactly the shift
• 23:55
  that happened for me. I became a millionaire by 25.
• 23:58
  And the little 6 year old whose dad, you know, my dad wouldn't
• 24:02
  buy me a Mcflurry ice cream from McDonald's.
• 24:04
  And I remember that day is like, I'm going to be a millionaire so
• 24:07
  I can buy myself Mcflurry. And I adopted that belief that
• 24:10
  I'm just going to suffer until I become rich because I saw my my
• 24:15
  happy friends, they were rich. And so I thought that was the
• 24:18
  the reason why. And I didn't see all the
• 24:21
  personal development side of it. And then same thing woke up a
• 24:24
  millionaire and like, whoa, I did it.
• 24:26
  I'm like, OK, well, I'm still depressed, I'm still miserable,
• 24:28
  I still have chronic nightmares. I'm still smoking weed.
• 24:30
  I still attracting toxic relations in my life.
• 24:32
  I still don't want to wake up in the morning.
• 24:34
  So this isn't it. I'm can't keep seeking external
• 24:37
  things because I don't care how much money I make if I feel like
• 24:40
  this is not worth it. And that's when I turned inward
• 24:42
  too and went deep down the personal development path.
• 24:45
  But mine was a lot of reading, a lot of books, a lot of YouTube
• 24:48
  videos, a lot of workshops learning about trauma and
• 24:52
  unworthiness and insecurity and fear and energy and, and plant
• 24:56
  medicine journeys. Like I did the whole thing.
• 24:58
  What you know, what was your personal development path like?
• 25:02
  How did you model? This is how I'm turning inward.
• 25:06
  And these are the practices I'm going to start adopting because
• 25:08
  for me, I learned it all from books.
• 25:09
  But what did that look like for you?
• 25:11
  So for me, I I've always had a very.
• 25:16
  Strong faith and belief in God and I, I, I have really leaned
• 25:23
  into that, into everything that I do in my own guidance.
• 25:26
  So I spent a lot of time in prayer and communications with
• 25:30
  God in in asking those things like what do I have to do?
• 25:34
  And it was very clear to me. Because I, I'm not the person
• 25:37
  that says don't go to college. I'm not the person that says
• 25:40
  don't read books or don't listen to podcasts.
• 25:42
  I'm the person that says identify how you learn and then
• 25:45
  do that right? And for me, it's not those
• 25:47
  things like. I could read a book. 15 times
• 25:49
  and be like didn't really take but then I can spend time with
• 25:53
  somebody. Who's uberly successful?
• 25:56
  And then go, holy man, I have 15 Nuggets that I know I can change
• 26:01
  and that I can shift. And so for me, when I knew that
• 26:05
  and I, I obviously spent time in prayer and a lot of time in, in,
• 26:09
  in thought meditation, it was like, OK.
• 26:11
  What you have to do first is you have to identify what does
• 26:16
  personal development actually mean and what is it that you
• 26:20
  need to focus on and learn and grow in, right?
• 26:23
  And Tony Robbins says this, what you focus on grows.
• 26:26
  So I had to go OK so I'm really ADHD I need to learn how to
• 26:31
  focus, which actually. Is not hard when you have ADHD.
• 26:33
  It just has to. Be something intentional.
• 26:35
  You have to be interested in it, right?
• 26:37
  And then I need to know, I have to identify those things.
• 26:40
  And so I spent a lot of time, and this was alone in, in
• 26:44
  meditation and prayer and thought and in studying and
• 26:47
  writing. And I had to identify.
• 26:49
  Really clearly for me, what were the pillars in my life that
• 26:53
  actually equated to personal development?
• 26:56
  And, and I teach those now. And for me there's five and it
• 27:00
  was physical fitness, mental health, emotional health,
• 27:02
  spiritual health and financial health.
• 27:04
  So I labeled those out and then I put a metric to them because
• 27:07
  where there is no metric, there is no progression, right?
• 27:10
  What gets measured gets improved.
• 27:11
  Exactly. And so then I labeled those out
• 27:14
  and I literally journaled, OK, physically, where am I?
• 27:18
  I'm a six. I need to be a nine.
• 27:21
  Mentally, where am I? You know what I think I'm A7
• 27:24
  mentally I need to be a nine. Emotionally, where am I?
• 27:27
  And I, I labeled those and I put metrics to them.
• 27:30
  And then at that point like I. Said I was probably 3334 because
• 27:34
  this. Hasn't been a long journey for
• 27:35
  me, I'm still new in this space. I then allowed myself to
• 27:41
  identify it and then turn intentionally my focus to each
• 27:46
  one of those pieces and I allot time in each one of those.
• 27:50
  Pieces day by day, week by week. Month by month.
• 27:53
  And I have never let up on any of that, no matter how good in
• 27:57
  any one of those areas I think I am, there's always room for
• 28:00
  improvement. And that's been the majority of
• 28:02
  my focus is all five of those pillars.
• 28:05
  And what I realized is every time I have a goal, I go, OK, if
• 28:09
  that's my goal, what in these five pillars do I need to change
• 28:14
  to get me to that goal? And that's been, it's
• 28:17
  essentially the last five years of my life.
• 28:19
  Identify the goal, figure out the personal development,
• 28:21
  exactly what you're going to focus on, exactly basically what
• 28:24
  you're going to do, and then go and do it.
• 28:25
  Because the common denominator to anybody who's successful is
• 28:29
  discipline, right? So if I label these things out,
• 28:32
  I know what I need to focus on, which means I know what I need
• 28:35
  to do. I just have to be.
• 28:37
  Disciplined to those things that I need to do.
• 28:40
  And that's again, that's where I fell in love with like.
• 28:42
  Oh, so it's that easy? I just have to identify these
• 28:45
  things, focus on them, then be discipline to them.
• 28:47
  And and that's, that's been essentially, like I said, the
• 28:49
  last five or six years of my life.
• 28:51
  Yeah, and then surrounding yourself in person, building
• 28:55
  community around people who are thinking bigger than you that
• 28:58
  would would pull you up. A rising tide rises all ships
• 29:01
  you just committed to to being that tide, it sounds like too.
• 29:05
  And now your mission is to rise everybody else up.
• 29:07
  And that's my mission too. And it's the most fulfilling
• 29:09
  thing in the world. So on your, you know, it's the
• 29:16
  parallels that we have are, are so similar.
• 29:18
  But for me, when I realized that like 25, when I became a
• 29:24
  millionaire and I wasn't happy or whatever, but it was still
• 29:27
  that that scarcity like that void I was trying to fill.
• 29:29
  And so you have that thing in your head.
• 29:31
  This is what this is the trap that most entrepreneurs get into
• 29:34
  because they hit this goal. And what's his name?
• 29:38
  Tim Grover talks about this in his book Relentless.
• 29:40
  Have you read that? Yeah.
• 29:41
  Yeah. Tim's actually speaking at my
• 29:42
  event. He's a good friend of mine.
• 29:43
  Oh, really? I love him.
• 29:44
  That was the first book I read after Rich Dad, Poor Dad, that
• 29:47
  really, really resonated with me.
• 29:49
  But he says so many high achievers, they have this
• 29:51
  insatiable hunger for more and it brings them this external
• 29:55
  success and they make a bunch of money and their bank accounts
• 29:57
  look great and they win championships and all these
• 29:59
  things. But that's not actual wealth
• 30:01
  like wealth might. One of my mentors says wealth
• 30:04
  comes from the the, I think it's the Latin term.
• 30:07
  We are well. And so many people that are rich
• 30:11
  are not well. And they're still feeding that
• 30:13
  deficit. And I think it is the biggest
• 30:17
  sadness in life to see people who just they realize it didn't
• 30:21
  fulfill them. They get that dopamine hit and
• 30:22
  then it's immediately followed by this deep low.
• 30:25
  And I talk about this with Robert Kiyosaki all the time.
• 30:27
  And the easy thing for our brains to do is what, just set a
• 30:32
  bigger goal, go for the next thing, suffer more like stay
• 30:35
  disconnected, stay in the grind, stay in your zone.
• 30:39
  I keep your your crappy habits and whatever.
• 30:42
  And that was for me too when I had that shift.
• 30:44
  I'm like, well, I don't have time.
• 30:46
  I work 100 hours a week every week.
• 30:47
  How am I going to go to the gym? How am I going to go travel or
• 30:50
  take walks or get sunlight or meditate?
• 30:52
  Like I don't have time to meditate, you know, but because
• 30:55
  if there's no ROI on a spreadsheet that you can measure
• 30:59
  per SE in that sense. But when you, when I started
• 31:02
  doing those things and be like, OK, I actually felt really good
• 31:05
  after that workout. Like I feel a little bit more
• 31:07
  confidence in myself and my energy shows up a little bit
• 31:09
  better in my sales call. And then I actually get the
• 31:11
  closing. And then it's actually an
• 31:12
  aligned person that we're, we're aligned in this.
• 31:15
  And then everything started compounding, and I went to do
• 31:18
  that work twice as hard on myself as I did in my business.
• 31:21
  And then the business grew almost effortlessly, right?
• 31:24
  And that becomes a byproduct. That's what I tell people.
• 31:28
  So a lot of people I do, I spend a lot.
• 31:31
  Of time. I own 10 companies now.
• 31:32
  I don't spend a lot of time in my companies.
• 31:34
  I have 10 CE OS and 10 CF OS and all those things and I still
• 31:36
  love business. But the majority what I do is I
• 31:39
  mentor and I teach and I coach and I spend a lot of time
• 31:42
  mentoring individuals who are by all, everybody's measures
• 31:45
  successful. Financially and they come and
• 31:48
  they're like, dude, I am really lacking in every aspect of my
• 31:52
  life and I'm like, man. Everybody else would say that
• 31:55
  you're crushing, right? Your bank account looks so good
• 31:58
  and it's because they. Haven't learned.
• 32:00
  And I actually, it's funny that you bring Tim Grover up. him and
• 32:02
  I, we, we have a good relationship.
• 32:04
  I argue with him every now and again because when he teaches
• 32:07
  and he coaches, he talks about Michael Jordan and Kobe Bryant
• 32:09
  and he's like, you can't have balance.
• 32:10
  You got to be crazy. You got to be psycho, which I
• 32:13
  agree with somewhat, but what I disagree with you?
• 32:16
  Can have balance. It doesn't have to be balanced
• 32:19
  in time, it just has to be balanced in energy, and I can
• 32:23
  put as much energy into my business as I can into my wife
• 32:27
  and into my children and into my health.
• 32:30
  And into my relationships, the time doesn't have to be the
• 32:32
  balance, it can be the energy. And when you allot yourself the
• 32:37
  ability to start putting real energy into everything that you
• 32:41
  wish to fill up, you'll fill it up.
• 32:42
  And again, it doesn't have to be.
• 32:43
  We're all going to be crazy at working 10 hours a day, but my
• 32:48
  children need one hour a day of me at 100%.
• 32:52
  My wife needs one or two hours of.
• 32:54
  Me a day at. 100% My friends need one hour of me a day or one
• 33:01
  hour of me a week at 100% to create those successes of what I
• 33:07
  want to have right it it's not, it doesn't have to be matched
• 33:09
  with time. But the balance that we
• 33:12
  sometimes confuse. Is why I got to.
• 33:13
  Put as much time. It's not time, it's energy that
• 33:16
  you put into those things and as soon as you.
• 33:18
  Realize that then you go, OK, where am I going to a lot?
• 33:21
  Where am I going to put my energy?
• 33:22
  Where am I going to put my focus?
• 33:24
  And again, if I time manage, which a lot of people really
• 33:27
  struggle with. And I'm a savage in my time
• 33:29
  management. Then I could say OK, so.
• 33:30
  Today I'm we all know I'm going to work 10 hours today, but what
• 33:33
  am I going to do with the other time that I'm allotted?
• 33:35
  Am I going to spend the time in the gym at 100%?
• 33:38
  That's all I need. Am I going to spend one hour
• 33:41
  today focus solely on my wife with 100% that's all she needs
• 33:45
  from me. She probably be driven crazy if
• 33:47
  I gave her 10 hours of my time. Same thing with my children,
• 33:50
  same thing with my friends, same thing with my mind.
• 33:53
  And that's when you begin to become very successful across
• 33:57
  the board when you allot the time that is actually needed
• 34:01
  with the real energy because that's where people in this.
• 34:03
  This is where Tim and I we argue a little bit.
• 34:05
  I'm like, listen, man, I think Michael Jordan could have been
• 34:08
  just as good of a father as he was a basketball player if he
• 34:10
  would have put the same type of attention on basketball as he
• 34:13
  did on being a father or on being a husband.
• 34:15
  It doesn't have to be the same amount of time.
• 34:17
  But if he would have put that mindset of I'm going to win and
• 34:20
  I got to go and I got to go hard into his marriage and into his
• 34:24
  kids and into his friends and into anything else, he could
• 34:27
  have built everything that he wanted.
• 34:29
  Because Michael Jordan, I think was a very, I think he was a
• 34:32
  very unfulfilled person because he had basketball as his thing.
• 34:35
  There wasn't anything else. Everything else seemed to not be
• 34:38
  in the place that it needed to be.
• 34:39
  But if he had put that type of energy in just a little bit into
• 34:43
  all these other categories, he would have been completely
• 34:46
  successful and fulfilled. But he didn't, because he he's.
• 34:49
  Tricked into thinking like, well, there's no such thing as
• 34:51
  balance. I'm only going to do this and
• 34:53
  you guys. Have to suffer.
• 34:54
  Because I'm going all the way in on this.
• 34:56
  And that's the biggest thing that I like to teach the people
• 34:58
  that I mentor. I literally, I just had a
• 35:01
  conversation. I have a guy that I mentor.
• 35:02
  He's worth $1.7 billion. When we started, his wife lived
• 35:06
  in a different house. His kids didn't talk to him.
• 35:08
  He had no friends. He hated the environment of the
• 35:10
  friendships that he had. His health was horrible.
• 35:14
  And I sat down with him and I said, listen, man, here's what's
• 35:17
  cool. You don't have to put any more
• 35:18
  time in the money. You've done it, dude.
• 35:20
  And now I know you're not going to stop doing that.
• 35:23
  But dude, it's time to take all of that energy that you put into
• 35:26
  building a $1.7 billion empire, into your marriage, into your
• 35:33
  children, into finding better relationships, into your health.
• 35:38
  And it took us three months. And I watched his entire life
• 35:43
  shift. He was happier, he found peace,
• 35:46
  he had joy. He had success that he never
• 35:49
  thought in a million years. He told me last time we talked,
• 35:52
  he said, you know what my greatest joy is, is that I've
• 35:54
  been married for 20 years and 19 of it has been miserable.
• 35:59
  And I have built in what it was to what it is in the last year
• 36:04
  to be the most phenomenal and biggest blessing of my life, of
• 36:08
  my marriage. And all it took was saying,
• 36:10
  dude, take all of what you're doing here financially and put
• 36:14
  it into every aspect of your life, personal development and
• 36:18
  you truly. Can have everything that you
• 36:21
  want to have. You can have everything.
• 36:23
  That's the greatest message that anybody could hear or that
• 36:26
  anybody should ever be speak. You literally can create and
• 36:29
  have anything you want in this life.
• 36:31
  You can have a beautiful marriage.
• 36:32
  You can have beautiful children. You can have beautiful health.
• 36:35
  You can have wonderful relationships.
• 36:37
  You can make a ton of money. You do anything you want to do,
• 36:40
  but you have to realize again, the platform to build all those
• 36:43
  things is personal. Development, and it is.
• 36:46
  Putting the energy into every one of those buckets, not in the
• 36:50
  same amount of time, but the energy being put in and you'll
• 36:53
  build it. Every single thing you just said
• 36:56
  is mic drop. It's it's in.
• 36:59
  It's amazing. And it's so cool to be able to
• 37:01
  see people truly transform your lives.
• 37:03
  And my journey was the same. It's very fast that those
• 37:06
  compounding effects, those ripple effects started to
• 37:09
  compounded in all areas. And it's all comes down to
• 37:12
  energy. You know, if you're not living
• 37:14
  in the state of flow and you're in the state of force, which I
• 37:17
  talk about often, you're resisting and trying to force
• 37:20
  these outcomes in your in your life.
• 37:21
  And a lot of us just, if something fails and then we just
• 37:25
  go do it again and we do the next thing right.
• 37:26
  And then it fails again. And we're like, Oh, we, we keep
• 37:29
  recreating the story that we have sold ourselves in our own
• 37:32
  head. And that's why I also disagree
• 37:36
  with that hustle culture because I work my ass off.
• 37:38
  Of course, we have to work hard to create anything good in our
• 37:41
  life, but we don't have to resist the work.
• 37:44
  We can actually embrace it and love it.
• 37:46
  And like I, I love working all the time in connecting with the
• 37:49
  maid. Like this is work, but I don't
• 37:51
  see it as work. It's play.
• 37:52
  I love it so much. And I think historically there
• 37:57
  was this, you know, you're you're Tim Grover and your David
• 38:00
  Goggins and your Alex Hermoses, all incredible people, of
• 38:05
  course, but their story is you just have to suffer and keep
• 38:09
  suffering to get this thing that you want.
• 38:11
  But the destination never comes living like that.
• 38:14
  You might have a number in your bank account, but who the F
• 38:16
  cares, right? It never comes.
• 38:18
  And so but then you have this flip side where you would have
• 38:22
  the, you know, the Buddhist like the grounded and the connected
• 38:27
  and the aligned, but don't desire anything like you either
• 38:30
  are you have peace and you desire nothing or you have chaos
• 38:34
  and you desire everything. And I just think both of those
• 38:37
  are completely wrong. And just like you said, you can
• 38:40
  have it all. Why do you have to sacrifice one
• 38:44
  thing for another? Why do you have to sacrifice
• 38:46
  your health or your marriage to be rich?
• 38:48
  Why do you have to sacrifice your riches to have a great
• 38:50
  relation? You don't don't, but that's the
• 38:52
  story that we've been told because people can't comprehend
• 38:56
  it because they've never done it yet.
• 38:58
  And so they just think in their own story.
• 39:00
  Well, this is the pain I've had to go through to accomplish this
• 39:03
  thing. But what if you could have the
• 39:06
  inner peace and what? Look at Tony, Tony Robbins, you
• 39:10
  know, he's a billionaire. He impacts the entire world.
• 39:13
  And he on his podcast with Alex Harmos, he's like, F suffering.
• 39:17
  I hate suffering. Like, why would you preach that
• 39:19
  we need to suffer? That's the, that sounds like the
• 39:21
  worst thing in the entire world. Like we need to preach, don't
• 39:23
  suffer. And when you don't suffer and
• 39:25
  you feel good, then everything that's meant for you will come
• 39:28
  to you and you actually enjoy it because you're not measuring up
• 39:31
  against this destination that is never going to come.
• 39:34
  Yeah, 100% is funny. I I text Tony after that
• 39:37
  podcast. I didn't listen to that podcast,
• 39:40
  but I saw some clips, but I knew what it was because I know Alex
• 39:43
  from Mosey also, and he has that same mentality that David
• 39:46
  Goggins mentality and it's suffer, go hard, forget
• 39:50
  everything, like just go after it and be, you know, Uber
• 39:53
  successful financially and and even in that, that text message
• 39:58
  it was. There are so many people that
• 40:01
  are hearing this message from Alex Formosi, from David
• 40:04
  Goggins, from again, I love Tim Grover, from Tim Grover, that
• 40:07
  you have to suffer and life is about suffering and the more you
• 40:10
  suffer, the more you'll be successful in that one aspect.
• 40:12
  But that's not the truth. It's not even close.
• 40:15
  To the truth. And when we were, we were
• 40:17
  talking and texting, he said Keaton this.
• 40:19
  Is why it is. So important for you to do what
• 40:21
  you do. Like when I started coaching and
• 40:23
  mentoring, it was because Tony Robbins, like you have to do
• 40:25
  this because I sat down with him.
• 40:28
  We, we were, I had taken him in my helicopter and I phoned him
• 40:31
  into his house and we had lunch and, and he was like.
• 40:34
  Dude, you, you got to, you got to coach, you got to teach.
• 40:36
  And I was like, oh, I don't love that space, you know?
• 40:40
  Yeah, that. Stigma.
• 40:41
  Around. It yeah, but, he said.
• 40:42
  But what is it that you've? Accomplished and I said, well, I
• 40:46
  have lots of money and I have a beautiful marriage and I have.
• 40:48
  Beautiful children with a great. Relationship and I'm in good
• 40:51
  health. Physically, and I have amazing
• 40:54
  relationships with my friends. And he's like, you don't think
• 40:56
  that that's the message that the world should hear, that you can
• 40:59
  build all of those things. We have enough people out.
• 41:02
  Here that are chanting, kick the out of yourself until you get
• 41:06
  there. You don't have to do that.
• 41:08
  You can have all the successes you want to have in life and
• 41:11
  it's going to be hard. But in purpose driven hard,
• 41:16
  there is peace and joy and happiness when you're not in
• 41:19
  this. Place of like, well, I got to
• 41:22
  kick those out of myself to get there and I got to be miserable.
• 41:26
  And you shift what Tony Robbins says, you shift the story that
• 41:29
  you tell yourself and you start to say why could create anything
• 41:33
  that I want to create? I don't have to be miserable.
• 41:35
  It is going to be hard and it is going to be challenging and it
• 41:38
  is going to be uncomfortable, but that doesn't mean it has to
• 41:40
  be miserable that then I can fall in love with the journey,
• 41:44
  right? Like I don't think there's ever
• 41:46
  a place that David Goggins when he runs his hundred mile
• 41:48
  marathons that he's in love with that journey.
• 41:51
  I, I think he does it and he makes it and he accomplishes it
• 41:56
  and it's miserable and he's miserable, but he does it.
• 42:00
  But I don't want to be that person.
• 42:01
  I want to fall in love with the journey.
• 42:03
  I want to fall in love with every ass.
• 42:05
  I want to fall in love with the failure.
• 42:07
  I want to fall in love with the mistakes.
• 42:08
  I want to fall in love with all the hard and enjoy the journey.
• 42:12
  I genuinely believe God sent us down here for us to find joy in
• 42:17
  the chaos, in the discomfort, in the fire, in the trials, in the
• 42:20
  tribulations, for us to be able to turn back to Him and go, man,
• 42:24
  I'm so grateful for this. And that's, I think, the most
• 42:28
  powerful message. That the world should hear.
• 42:30
  Stop believing that you have to go hard and kill yourself and
• 42:33
  kick the out of yourself and be miserable as shit for years to
• 42:37
  come just so that you can accomplish something that really
• 42:40
  has there's no merit or fun to it.
• 42:43
  And you know what? When you got to that $1,000,000
• 42:45
  in your bank account, you're like, this is it, man.
• 42:48
  I thought it was going to be so much greater than this.
• 42:50
  And this is not really that great.
• 42:51
  It's just a bunch of numbers in a bank account.
• 42:54
  That the true joy comes from oh man, you know what I fell in
• 42:57
  love with? I fell in love with the the
• 42:59
  journey and then. What's so beautiful about that
• 43:02
  is then you come into the only purpose of life, and the only
• 43:06
  purpose of life is to progress. In everything.
• 43:10
  And the more you fall in love with that progression, the more
• 43:12
  you progress in everything. And that's the that's the most
• 43:16
  beautiful. Message you could tell an.
• 43:17
  Individual Hey, I know you've been told that where you're at,
• 43:20
  to get to where you want to be, you're going to have to kill
• 43:22
  yourself and it's going to be miserable and you're going to
• 43:24
  hate it. But that's what you have to do
• 43:26
  to get there to no no. No, no, you have a greater.
• 43:30
  Purpose. Your purpose is to fall in love
• 43:32
  with the journey and fall in love with the learning and fall
• 43:34
  in love with the discomfort and fall in love with being in the
• 43:36
  fire. And then all of a sudden it's
• 43:39
  what you want to do because you're in love with it.
• 43:42
  And there is no taxing and there is no burnout and there is no
• 43:45
  sleepless, miserable, depressing, low parts of life.
• 43:50
  Everything is enjoyable. You know, even the the end of
• 43:53
  that conversation with Tony, he said, it's like I told you,
• 43:55
  Keenan, you've got to be able to be grateful for all of it, not
• 44:00
  just the good stuff, the bad stuff, the hard stuff.
• 44:03
  And when you do that, you shift the story in your mind.
• 44:05
  You're no longer in the fire going, why am I here?
• 44:07
  I hate this, but this is what I have to do to get there to.
• 44:11
  I am. So grateful for these.
• 44:13
  Things I'm so grateful I'm getting my ass kicked right now
• 44:16
  because look at what I'm learning, look at how much I'm
• 44:18
  growing, that then you find peace and joy and happiness, all
• 44:22
  the things that everybody's seeking in the 1st place and
• 44:24
  it's this. Cool little circle of so I
• 44:27
  progress and I go through hard stuff and I'm grateful and I
• 44:30
  love it, and then I progress more and then I do it all over
• 44:34
  again. That's the purpose of life, and
• 44:36
  that's when you really fall in love with.
• 44:39
  Becoming who you're supposed to become, and it becomes your
• 44:41
  purpose rather than. I got to get to do this or I
• 44:44
  have to do this to get to? Where I want to be, yeah.
• 44:47
  I think that of the purpose of life is to realize our
• 44:49
  potential, each of our individual potentials and follow
• 44:52
  our own spirits mission and that path and that journey.
• 44:55
  And when you are doing because you love the art of becoming and
• 44:59
  not chasing that, that destination, then you have so
• 45:03
  much more clarity for myself at least, I have so much more
• 45:05
  clarity on the, the right paths to do and it just becomes so, so
• 45:09
  exciting. And same with you.
• 45:11
  I'm, I don't care anymore. I used to be pretty recently
• 45:14
  after, you know, actually, and I still say it because I love
• 45:16
  abundance and how, how much can we create and how much can I
• 45:19
  serve and all that. But I used to say I'm going to
• 45:20
  be a billionaire. I'm going to be a billionaire,
• 45:21
  but it was coming from a different place.
• 45:23
  It was the more of like a place of lack.
• 45:25
  But when I shifted all this, it's like, oh, now it feels fun.
• 45:28
  Like what if I become a billionaire?
• 45:30
  What if I can change the world? What if I can impact all these
• 45:33
  lives and feed these families and help these women and do all
• 45:35
  these things? If I don't get there, that's OK
• 45:38
  because it's just the art of becoming.
• 45:39
  And I'm 1% better every day in every way.
• 45:41
  That's one of my, it's my #2 core value of, of all my values.
• 45:45
  But that's what is that the best part of that journey is that art
• 45:49
  of becoming. And the first coach I hired was
• 45:52
  an energetic intelligence coach. And that was when I realized
• 45:55
  that the more money wasn't just going to fix it.
• 45:58
  And he said the outcome can only be as great as the energetic
• 46:04
  state that you initiate the action.
• 46:07
  And so if you're beginning any actions in your life, whether
• 46:10
  it's a new relationship or a new business opportunity or even
• 46:13
  going to the gym and your intention behind it is fear or
• 46:17
  scarcity or greed or ego or I need to be better or whatever.
• 46:23
  You're not going to get the best results that you possibly can.
• 46:26
  Versus if the intention is coming from that high frequency
• 46:30
  state of love and of abundance, of joy, of passion, of service,
• 46:34
  of gratitude, then you're going to get great results and it's
• 46:37
  going to be so much easier in the process.
• 46:40
  And that's where I shifted every because he's like, well, why are
• 46:43
  you building businesses? Why do you want to have money?
• 46:45
  I'm like, well, because I'm really afraid of not having.
• 46:47
  I don't have anyone to take care of me.
• 46:48
  I know what am I going to do be on the streets?
• 46:50
  He goes, it's all fear based. So of course you're going to
• 46:53
  grind and of course it's going to be stressful and it's not
• 46:55
  going to be funny. It's like, why are you going to
• 46:57
  the gym? Well, because I hate my body and
• 46:59
  I don't look good and I want to, you know, feel good about myself
• 47:02
  and I feel like crap everyday. It's a wrong intention.
• 47:05
  You should be going to the gym because you love your body, you
• 47:08
  cherish, and you're grateful to God for the vessel that you've
• 47:11
  been given and you want to take care of that vessel.
• 47:14
  And that shifted everything for me because I realized, OK, well,
• 47:18
  instead of trying to focus on just the outcome that I want
• 47:21
  from this place of lack, let me focus on creating a life where I
• 47:26
  truly am committed to unconditional happiness and flow
• 47:29
  state. Because one thing is for sure,
• 47:32
  everybody in the whole world is either entering a storm in the
• 47:36
  middle of a storm or just coming out of one.
• 47:39
  And that is life. But you don't have to be
• 47:42
  miserable in the storm. You can actually embrace it.
• 47:45
  You can actually have gratitude for us.
• 47:48
  Say, I'm so excited to become a better navigator in this storm.
• 47:51
  I'm so excited to become a better sailor, to become a
• 47:53
  better leader, and to actually become more courageous as I go
• 47:57
  further out to sea. Because as you take on more and
• 48:00
  as you put yourself out there more and as you create more, you
• 48:03
  have bigger storms, right? But that's how you're able to
• 48:07
  endure them because it doesn't break you.
• 48:10
  You're not in this state of fight or flight all the time.
• 48:14
  And if you're in that state, you just can't get anywhere because
• 48:18
  you'll keep failing and you'll keep repeating the same story
• 48:22
  that you're in and you'll start this business And then it's
• 48:25
  going to be so exhausting and you're grinding so much and
• 48:28
  you're like, I can't do one more day of this.
• 48:30
  What's the next shiny object or what's the new relationship?
• 48:32
  Because I can't do any more of this.
• 48:34
  This is miserable. And instead of turning inward,
• 48:36
  it's just, what's that next thing that gets me excited
• 48:39
  temporarily. And then I'm back in my state of
• 48:41
  force and I'm grinding. And then I'm going to recreate
• 48:43
  more of those negative results in in, in business and in life.
• 48:47
  And, and truthfully, and you put it really well, it's just a
• 48:51
  universal principle of. If I pursue what I want, I will
• 48:56
  never have it, but if I attract what I want by becoming
• 49:00
  attractive to it, I will always have it.
• 49:03
  And it's that the the the most? Simple universal principle.
• 49:06
  The reason you are where you are and why you're miserable is
• 49:08
  because you're. Pursuing you must attract it,
• 49:12
  and you attract it by becoming. Attractive to it.
• 49:15
  And the more that you fall in love with that and that whole
• 49:18
  idea and actually go into that idea, the greater abundance you
• 49:23
  build. And that's, that's, you know, I
• 49:25
  go back to those pillars like in in my mental health pillar,
• 49:29
  there really is only two mindsets.
• 49:31
  And I know psychologists would disagree with that, but there's
• 49:33
  two mindsets. It's scarcity and abundancy.
• 49:36
  Everything falls into one of those categories.
• 49:39
  And in true attraction, it's all abundancy and in true pursuance
• 49:45
  it's all scarcity. And if, if a human being even,
• 49:48
  and I don't know how many people you have listened to these, but
• 49:50
  people that are listening to this, if there is one
• 49:53
  deliverable I could give you, it would be you must identify in
• 49:58
  your mind where you're scarce and where you're abundant.
• 50:02
  Focus on those scarcities and the eradication of those
• 50:05
  scarcities and the more that you eradicate scarcity.
• 50:09
  The more you begin to build abundancy and the more abundant
• 50:12
  you become, the more you attract abundancy and that's that.
• 50:16
  That's that. Switch.
• 50:17
  It's where just. Things begin to change, and they
• 50:19
  begin to. Work for you?
• 50:22
  Not against you. And that's when life becomes so
• 50:25
  incredible and, and you're, you're seeing it in everything
• 50:28
  that you're doing right. Like the more you become
• 50:30
  abundant, the more abundance you have.
• 50:32
  And the more that I eradicate these scarcities that I have,
• 50:35
  the more abundant that I I become.
• 50:37
  And I just have every single thing that I want.
• 50:40
  That's why when I hear people who are fairly successful and
• 50:43
  they talk. Again, I know I keep going back
• 50:45
  to Tim Grover and they talk about there's you can't, you
• 50:47
  can't have balance. You can't have these things.
• 50:48
  Like that's a scarce mindset. To say you can't have those
• 50:52
  things is scarce. What?
• 50:53
  If you could have it all, what if everything that is in your
• 50:57
  heart was given to you from a God that knew you could
• 51:00
  accomplish it? And if you continue to tell the
• 51:03
  story that there is no balance and that you can't have this and
• 51:06
  this, then you won't ever have it.
• 51:08
  Because the story you tell yourself is the most powerful
• 51:10
  story that you hear, and you will never have those.
• 51:13
  Things. And that's why again I say.
• 51:15
  As a deliverable for those that are listening, man, if you want
• 51:19
  to become powerful and you want to make a really like pivotable
• 51:22
  shift in your life, look at where you're scarce and look at
• 51:26
  where you're abundant and work like crazy to eradicate those
• 51:30
  scarcities. And you will become abundant,
• 51:33
  first in your thoughts, then in your words, then in your
• 51:36
  actions, and then in every single part of your life.
• 51:39
  And, and you'll and everybody always, they always look.
• 51:41
  Back and they're like man, it's. So crazy.
• 51:44
  I stopped with the fear. I stopped with the.
• 51:46
  Scarcity and things just started working for me and it was just a
• 51:50
  mindset shift. And then you really you, you
• 51:53
  find out the most beautiful thing the most.
• 51:56
  Powerful tool you have is your mind.
• 51:58
  So if I work on that and I continue to work on that and all
• 52:01
  I need to do in working on that is becoming abundant and
• 52:05
  eradicating scarcities. Well, I, I think I could do
• 52:07
  that. Anybody could do that.
• 52:09
  I don't care if you work at 7:11.
• 52:10
  I don't care if you're homeless. Any person at any aspect of
• 52:13
  their life, in any place in their life can literally go, no
• 52:16
  matter where I am, I can have more because I can become more.
• 52:20
  And it's just going to take the shift of my mind and the story
• 52:23
  that I tell myself and the eradication of the scarcity and
• 52:26
  feeling the abundancy. That's it.
• 52:28
  That's all I have to do. Yes, it's that simple.
• 52:31
  Yeah, and people don't know it's possible.
• 52:33
  No, because they just haven't felt it.
• 52:35
  And then when you feel it and you get to the other side, it's
• 52:38
  the most amazing thing in the whole world and you want to
• 52:40
  share it with everybody and you want everybody live in that
• 52:42
  state. Because human suffering is so
• 52:45
  sad. And I don't feel like it is
• 52:47
  required. And I think we have to go
• 52:50
  through it because we have to learn the lessons.
• 52:52
  And life is a miracle. And part of life is pain and
• 52:56
  suffering. And I think that's part of the
• 52:58
  evolution of realizing your potential.
• 53:00
  And there's a season for that and the chapter of our lives.
• 53:04
  Because it's hard to have true gratitude, attitude for
• 53:08
  connection until you felt lost, right?
• 53:11
  And it's hard to have empathy until you you've been through
• 53:14
  these situations and it's hard to feel abundance until you felt
• 53:17
  scarcity. But it's, it's that switch where
• 53:20
  you have to have the awareness of this is no longer serving me.
• 53:23
  This is not the way I want to live.
• 53:25
  Why should we have to live a miserable life?
• 53:28
  I don't understand. Especially if you're born in the
• 53:31
  United States, there is no excuse for your ability to truly
• 53:34
  have it all. And it's that that that mindset
• 53:38
  shift in that inner game. But with William, William Poet
• 53:44
  was the energetic intelligence coach that I had hired and he
• 53:47
  taught all about the morning integrity set up and like
• 53:50
  getting yourself in a peak state of mind before you start your
• 53:54
  day because that will continue to keep you in flow state and
• 53:57
  then you'll attract more of that.
• 53:59
  And to this like the scarcity thing, it's challenging because
• 54:03
  life historically hasn't been an abundant place.
• 54:06
  It's been fight or flight, survive, killing, sickness, like
• 54:11
  all these things. And that's in our bones, right?
• 54:15
  It's wired into US naturally and instinctively.
• 54:18
  And so we have to be so aware of that because everybody's
• 54:22
  instinct is fear and scarcity, right?
• 54:24
  And it's a survival method. That's what it is.
• 54:27
  It literally scientific psychologists teach like that.
• 54:31
  Scarcity was actually given to you naturally to keep you alive.
• 54:35
  But we don't, we don't have to do that anymore.
• 54:37
  We're not living in caves. We don't, we're not in that
• 54:39
  place where we have to be in survival mode all the time.
• 54:42
  And, and I love that saying that most people don't realize your
• 54:46
  mind lies to you and. It does that to keep you alive,
• 54:50
  right? It does that to protect you and
• 54:52
  and be in a survival type place. Well, if I.
• 54:55
  Can identify that and I can go wait a second.
• 54:57
  My mind lies to me and I'm in survival mode.
• 55:00
  I don't need to be in survival mode.
• 55:02
  Then I can begin to shift and change the story of what I tell
• 55:05
  myself and and that's the only work that I have to put in.
• 55:08
  It really isn't hard. You just have to be able to
• 55:10
  identify those things. Yeah.
• 55:12
  And when you identify it, you have the awareness, then you can
• 55:16
  actually make a shift. And then another mentor I, I
• 55:19
  work with now who's connected me through another mentor of mine,
• 55:22
  a lot of mentors. I'm like you surround yourself
• 55:24
  with everyone who has done the things and, and is has become
• 55:28
  the person that you want to become every day.
• 55:30
  But one of my mentors is a billionaire and he trained with
• 55:34
  this gentleman. His name is Rich Christensen,
• 55:36
  who trained directly under Stephen Covey.
• 55:38
  And this transformed his life because my mentor was a
• 55:42
  billionaire. Same thing, failed marriage, bad
• 55:44
  relationship with his kids, £350, multiple smokes, a
• 55:48
  cigarette, packs of cigarettes a day, alcoholic and and
• 55:51
  absolutely a train right. And this work helped him
• 55:55
  transform his life. And it was he Rich teaches
• 55:59
  values work. And that's actually what I'm
• 56:01
  talking about today is the importance of values.
• 56:03
  Because when you don't have the awareness, then you can't
• 56:07
  understand that you're operating from this place of survival and
• 56:10
  fear. And you just think it's real
• 56:11
  because that's how you feel. You're like, this is just the
• 56:13
  way I think and it's the way I am.
• 56:15
  And it, it is such a there's, there's a flip that can be
• 56:19
  switched. So when you understand, when
• 56:21
  you're able to identify the values that you're living by,
• 56:24
  because my mentor had asked me, he goes because I told him I
• 56:27
  feel really good. I'm in flow state, but I'm still
• 56:30
  making some bad calls. Like I'm still a little unclear
• 56:32
  on like I'm still attracting some people in my life that I
• 56:35
  find out really aren't aligned and these types of things.
• 56:38
  And he goes, do you know what your values are?
• 56:40
  He's like, do you know what you stand for?
• 56:42
  Do you know what you stand against?
• 56:44
  And I didn't know. I was just like, I have to think
• 56:47
  about that. I mean, I know I stand for
• 56:49
  something something and I'm showing up and I'm living.
• 56:51
  He goes, we're all living by a set of values.
• 56:54
  It's just whether you're actually intentional about it or
• 56:56
  not. And are those values actually
• 56:58
  serving you? And then I, when I went deep
• 57:00
  into the work with him, I learned the values that were
• 57:04
  still feeding me. I had this new value of living
• 57:07
  in flow, not force and happiness and abundance, but I was still
• 57:10
  operating in misalignment with those things that I wanted.
• 57:14
  I'm like, OK, these are the things I want to stand for, but
• 57:16
  I'm still subconsciously standing for fear, scarcity,
• 57:19
  negativity and, and lack. And so I had to get very, very
• 57:23
  aware of those things and then share with my network, hey, I am
• 57:28
  throwing these away and I am not going to live by these anymore.
• 57:31
  And I know they're going to creep up because it is my
• 57:33
  survival. And I know when I get this
• 57:35
  opportunity, I'm going to be scared or when I have this
• 57:37
  investment, it's it's terrifying of this new business venture or
• 57:40
  getting on stage or do starting my project, all these things.
• 57:43
  It's scary and I want to run and hide.
• 57:45
  But I know and I have consciously made the decision
• 57:47
  that I am no longer standing for these values.
• 57:49
  And if you catch me talking with an energetic state or operating
• 57:54
  from fear or scarcity, please check me and hold me accountable
• 57:58
  because I know it's not going to serve me and it's going to
• 58:00
  continue to create chaos in my life as long as I keep operating
• 58:03
  from these values that I, I was raised in and, and that most of
• 58:07
  us are, right. And so I think that having that
• 58:10
  network around you to hold you accountable because it's one
• 58:13
  thing to identify your values, it's another to actually live by
• 58:17
  them. And that is, I think what's
• 58:19
  difficult. And I discovered that one of my
• 58:23
  core values is healthy body, mind and spirit.
• 58:25
  And then I audited myself. I'm like, well, I'm smoking weed
• 58:30
  every night to fall asleep and I wake up with anxiety from it and
• 58:33
  I get the munchies and I don't remember anything like this
• 58:36
  isn't aligned. So it's going to create in in
• 58:40
  incongruency and misalignment in my life.
• 58:42
  Even though I'm over here saying I value healthy body, mind and
• 58:46
  spirit, but I'm not actually living in integrity fully with
• 58:49
  that. And so that's why it's so
• 58:50
  important to get that alignment, because if if any of your values
• 58:54
  are unaligned, you're going to continue to create chaos in your
• 58:57
  life. And yeah, I don't know, have you
• 59:01
  done like a lot of values work or things like that?
• 59:06
  So I. Like when I mentor.
• 59:10
  A lot of people are like, what is your?
• 59:11
  Program look like I'm like, I don't have a program.
• 59:13
  I think a program would be something for the masses.
• 59:16
  If I'm going to mentor you, we're going to break down every
• 59:18
  aspect of your life. We're going to look at what
• 59:19
  needs to change. And one of the things that I do
• 59:22
  that is a common denominator in what I teach people is I make
• 59:27
  individuals figure out what their ethos is.
• 59:32
  And most people don't even know what their ethos is.
• 59:34
  They don't even know what ethos means.
• 59:35
  And ethos is a guiding belief. And the problem is, is that most
• 59:41
  people live in their lives in their core values.
• 59:46
  And core values are really important.
• 59:48
  They're great. But if you want to become a very
• 59:52
  concrete, solidified individual, independent of any other person,
• 59:56
  you have to shift from I live by my core values to I live by my
• 1:00:00
  ethos. And one of the things that I
• 1:00:02
  challenge people to do when I, when I mentor with them is I, I
• 1:00:05
  asked them to make a list of their core values.
• 1:00:07
  What are your core values, right.
• 1:00:09
  And that. List is usually.
• 1:00:10
  Pretty long, right? And I, I, I asked him, I want
• 1:00:15
  you to go home and I want you to take a piece of paper.
• 1:00:17
  I want you to draw a line down the middle on the left side.
• 1:00:19
  I want you to label out your. Core values What are your core
• 1:00:22
  values? You know, and I'll even make
• 1:00:23
  them list some so that they can understand what the assignment
• 1:00:25
  is and in your core values, you know, like like.
• 1:00:29
  If I asked you what your core values are, what would you list
• 1:00:32
  off? Just list off 5 or 6 of them?
• 1:00:34
  Well, mine are very different because I've done a lot of these
• 1:00:36
  works. So I charge them with a mantra
• 1:00:38
  and a doctrine and I have this whole thing played out.
• 1:00:40
  But my number one is flow, not force.
• 1:00:43
  And then another one is 1% better every day and every way.
• 1:00:46
  One is radical integrity. 1 is healthy body, mind and spirit.
• 1:00:51
  I have 8:00 so I love it. That's awesome.
• 1:00:54
  Yeah. So like it's different because
• 1:00:55
  most people say they have got a good.
• 1:00:56
  Ability. Integrity.
• 1:00:58
  Well, no. And and even that, like, I don't
• 1:01:00
  know why this is the common denominator, but this is usually
• 1:01:02
  the one that I always fall in when I give them an example.
• 1:01:05
  I want to impact and I want to help other people like that's
• 1:01:08
  usually people have something. I want to help other people and.
• 1:01:12
  That's one of mine. Follow your Spirit's mission.
• 1:01:16
  Yeah, yeah. And I say, OK, I want you to.
• 1:01:19
  Label all these out. Right.
• 1:01:20
  And most people have never done the work that you've done, so
• 1:01:22
  they're not really specific with them, but you should become very
• 1:01:24
  specific with your core values. And then I say, OK, what you're
• 1:01:27
  going to do is you're going to draw a line down the middle of
• 1:01:29
  the paper and I want you to put on that line.
• 1:01:33
  What am I willing to die for? And then I even want you to put
• 1:01:37
  on that line. What am I willing to kill for?
• 1:01:39
  That's a pretty hard question to.
• 1:01:40
  Ask this is actually an exercise that they do with the Marines
• 1:01:43
  before they allow them to go into battle they want to make
• 1:01:46
  sure that the leaders that go into battle have an ethos and
• 1:01:50
  and then I tell them I want. You to run back through your
• 1:01:53
  core values. And I want you to pass them
• 1:01:55
  through that filter and then I want you to begin to create your
• 1:02:00
  ethos, right? And like I said, a common one
• 1:02:03
  that people put on there. And I don't know why it's always
• 1:02:05
  one of the first ones. It's I want to help other.
• 1:02:06
  People. Right.
• 1:02:08
  Even I did that when I did this exercise, I want to help other
• 1:02:10
  people. I want to impact other people
• 1:02:13
  and. I I I draw the.
• 1:02:15
  Line and I say, what am I willing to die for?
• 1:02:18
  And I remember specifically when I did this was a long time ago.
• 1:02:22
  I said, am I? Am I willing?
• 1:02:23
  To die to help other people, right?
• 1:02:25
  What do? You think the answer would be?
• 1:02:28
  Most people say no. I think most people would
• 1:02:31
  probably say yes. Like they, they would probably
• 1:02:34
  say, oh, I really want to, I really, really want to help
• 1:02:37
  other people. I think you're probably mixed.
• 1:02:39
  So it's probably 5050 like, oh, you know, I'm willing to die to
• 1:02:41
  help other people. But then I I had to go deeper
• 1:02:44
  and I was like, am I willing to leave my wife husbandless and my
• 1:02:49
  children? Fatherless to help other people.
• 1:02:53
  And then the answer got real clear, real.
• 1:02:54
  Fast. No, I'm not.
• 1:02:58
  And I started to go through my core values and I was like, am I
• 1:03:00
  willing to leave my children fatherless and my wife
• 1:03:04
  husbandless? Am I willing to die for that?
• 1:03:08
  And I became very, very clear. What?
• 1:03:11
  Was in my core to my bones and that's when I came up with my
• 1:03:17
  ethos. That's how you come up.
• 1:03:18
  With your ethos, what are you really?
• 1:03:20
  Willing to go all the way for and then you have your ethos and
• 1:03:28
  that ethos is your guiding belief.
• 1:03:31
  Well. We make thousands and thousands
• 1:03:33
  of decisions every day. Well, what influences our
• 1:03:35
  decisions? Our guiding belief?
• 1:03:37
  Most people in their lives are indecisive or on the fence or
• 1:03:41
  take a long time to make a decision.
• 1:03:44
  Because they live. Their lives in core values and
• 1:03:47
  not an ethos. When you live in ethos, it's
• 1:03:50
  always a very quick answer. Like great example.
• 1:03:55
  And it's so funny that this happened and always happens this
• 1:03:57
  way. I did this core values and ethos
• 1:03:59
  list and I had been gone for like.
• 1:04:01
  Four days. At an event and I hadn't seen my
• 1:04:05
  kids, I hadn't seen my wife and I get home on a Sunday.
• 1:04:08
  I just created my ethos, right? I'd label all these things out
• 1:04:11
  and I got and by the. Way if you do this right, you're
• 1:04:13
  going to cut out a lot of those core values.
• 1:04:15
  Should be like, no, I am not willing to die for that.
• 1:04:17
  That that's not who I am now. Do I want to help other people?
• 1:04:20
  Absolutely I do. But I got to put it in priority.
• 1:04:23
  I came home and I get home. It's Sunday and I.
• 1:04:27
  Literally walk through the door. I'm so excited to see my kids.
• 1:04:30
  My kids are excited to see me. I'm so excited to see my wife.
• 1:04:32
  I get a call from my very close friend.
• 1:04:34
  He's like, hey man, just got into a car accident.
• 1:04:37
  I need some help. I need everything's fine, but I
• 1:04:41
  need you to come and pull my. Truck off of the road with the
• 1:04:44
  trailer right my core. Values would say what?
• 1:04:48
  Well, yeah, I want to help you, yeah.
• 1:04:51
  But my ethos says that I'm not willing to die and leave my
• 1:04:54
  children my my wife. To help other people, my wife
• 1:04:57
  and my children are more important to me.
• 1:04:59
  So immediately I and this is not a fun thing to do.
• 1:05:02
  I'm like, man, that sucks. I'm.
• 1:05:03
  Really, really sorry, but I just.
• 1:05:05
  Got home and I. Really.
• 1:05:06
  Need to spend time with my family and I really need to be
• 1:05:09
  here right now for my wife because tomorrow I'm going to go
• 1:05:11
  back out and I'm going to be working all week long.
• 1:05:13
  Like this is my moment with my children, with my wife.
• 1:05:17
  And my buddy was like. OK, you know it's.
• 1:05:20
  Not some conversation. Most people would either go let
• 1:05:23
  me see how I can help you, or let me call you back or let me.
• 1:05:26
  But it was a very decisive. Moment for me and it was again,
• 1:05:29
  it was something again, I don't think it's a coincidence that
• 1:05:30
  God's like, all right now that you're figuring out what your
• 1:05:32
  ethos is, I'm going to challenge you to really stick into your
• 1:05:35
  ethos. The most powerful individuals on
• 1:05:38
  this planet are decisive as shit.
• 1:05:39
  One of my good friends, Cody Sanchez.
• 1:05:41
  She she says I can literally take an individual to dinner.
• 1:05:45
  And I can give them the menu and depending on how long it takes
• 1:05:48
  for them to order tells me how successful they're going to be
• 1:05:50
  in their business. And what she means by that is.
• 1:05:53
  Real decisive people are successful.
• 1:05:55
  Those who aren't decisive will always struggle to be as
• 1:05:57
  successful as they should be. Well, you can't be decisive when
• 1:06:01
  you don't really know who you are and you don't know who you
• 1:06:03
  are. If you live your life in this
• 1:06:05
  like fairy tale of core values, things are good, things you
• 1:06:08
  think are nice, things you think you should do compared to things
• 1:06:11
  that you are willing to die for, things you are willing to go all
• 1:06:14
  the way for. And when you identify those and
• 1:06:16
  you make them very clear to you as an individual, when decisions
• 1:06:20
  come, you always go back to your ethos.
• 1:06:23
  You don't go to your core values, your core values.
• 1:06:24
  Will keep you on the fence. Your ethos is so deep and so
• 1:06:29
  passionate and so powerful and so a part of who you are that
• 1:06:34
  you always go. Back and you make decisions
• 1:06:35
  based on your ethos. And by the way, when you become
• 1:06:38
  decisive, you are going to piss people off.
• 1:06:41
  But it doesn't matter. It really doesn't.
• 1:06:43
  I know my friend that day was not happy with me.
• 1:06:45
  I I realized that, but I don't care.
• 1:06:49
  My ethos was that my family comes first, my wife comes
• 1:06:53
  first. And, and again, as you list
• 1:06:56
  those ethos out and it's a really cool experience to do it.
• 1:06:58
  It takes a long time, like to actually write that stuff down,
• 1:07:01
  go through all those things and then you identify them and you
• 1:07:04
  kind of like put it as a badge like, OK, these, this is my
• 1:07:07
  ethos. Every decision you're faced
• 1:07:09
  with, you're able to make a fast decision.
• 1:07:12
  And the quicker you can make a decision, the more decisive you
• 1:07:14
  can become, the more successful and happy and, and, and joyful
• 1:07:16
  you're going to be. And that's why, again, that's
• 1:07:20
  one of the first things that I do because I'm like, listen,
• 1:07:22
  there's going to be a lot of things we're going to talk
• 1:07:23
  about. There's going to be a lot of
• 1:07:24
  things you got to change. There going to be a lot of
• 1:07:25
  things. You got to do.
• 1:07:26
  But if I give you all these. Things and you're indecisive.
• 1:07:29
  Then it's going to take us years and years and years and years.
• 1:07:31
  And I don't want to do that. I want you to make decisions
• 1:07:33
  right now. And when you make decisions, I
• 1:07:34
  promise you. We will find the success that we
• 1:07:37
  want to find because you're 99 failures away.
• 1:07:40
  Well then I better make 99 bad decisions before so I can get to
• 1:07:43
  the success that I want. That's the other thing.
• 1:07:45
  I always tell people I'm like, dude, I'm not successful because
• 1:07:47
  I'm good. I'm successful because I will
• 1:07:49
  make 99 failures before you'll make one decision.
• 1:07:53
  And that's how you that's again, we talk about falling in love
• 1:07:56
  with the journey. That's how you fall in love with
• 1:07:57
  the journey. I know I'm going to have 99
• 1:07:59
  failures. So here we go.
• 1:08:00
  Let's get this thing done. Let's make these decisions,
• 1:08:01
  let's do this. But I can't make those decisions
• 1:08:03
  if I'm indecisive and I can't be decisive if I don't have my
• 1:08:05
  ethos. That's one of the most powerful
• 1:08:07
  things you can give to an individual.
• 1:08:09
  Is you know what you should find out?
• 1:08:11
  What in your core will you go all the way for?
• 1:08:14
  What will you die for? What would you kill for?
• 1:08:17
  And that, that's your guiding belief, that's who you are, and
• 1:08:20
  that's how you should live. And that.
• 1:08:22
  Belief should be. Independent of any other person,
• 1:08:25
  there are things that I believe that if I were to speak them, if
• 1:08:28
  I had to, crowds and crowds and crowds of people would hate my
• 1:08:32
  guts. And I don't care because I know
• 1:08:35
  that's who I am. And those are the decisions I'm
• 1:08:37
  going to make. Whether you like them or not.
• 1:08:40
  I don't care because this is who I am, this is what I want to do,
• 1:08:44
  and this is what I'm going to accomplish.
• 1:08:46
  And that's when you become a very powerful individual.
• 1:08:49
  So powerful. Yeah.
• 1:08:51
  And he, my coach does that. I mean, they're values, but he
• 1:08:54
  says it's your ethos and you, you that's where you
• 1:08:56
  energetically charge them. And then you write out how that
• 1:08:58
  looks. And.
• 1:08:59
  And then he talks about too, is who you're willing to give a
• 1:09:02
  kidney to and who would give you a kidney.
• 1:09:04
  So very similar concept, but he said most people end up living
• 1:09:09
  for the crowd, right? That's not important to, like,
• 1:09:13
  the friend, right? Or, you know, someone that you
• 1:09:16
  wouldn't give a Kitty to or you wouldn't kill for and you
• 1:09:18
  wouldn't die for and then abandoning the people that you
• 1:09:21
  would. And when you have such clarity,
• 1:09:24
  like you just shared that you were able to create on, this is
• 1:09:26
  my guiding principle. This is my true north.
• 1:09:29
  This is my ethos that I stand for.
• 1:09:31
  Then it makes it very easy to make those decisions.
• 1:09:34
  And yeah, and just fail. And with the failure thing, it's
• 1:09:37
  like everybody's so afraid to fail and they have this ego
• 1:09:39
  around it and they're like, well, I don't want to put myself
• 1:09:40
  out there or try this thing and then it doesn't work out and
• 1:09:42
  then I'm embarrassed and all these things.
• 1:09:44
  It's like you either win or you learn.
• 1:09:46
  And the faster you can make decisions, Like you said, I love
• 1:09:48
  Cody Sanchez so much, the faster you can make decisions, the
• 1:09:52
  faster you can fail. You get that wisdom and you
• 1:09:54
  learn and that's what builds more confidence and more
• 1:09:57
  clarity. And if you also are operating
• 1:09:59
  from an alignment of your ethos and what you stand for, it makes
• 1:10:03
  the decisions even easier because that's where I found I
• 1:10:06
  had confusion on the right decisions to make because I
• 1:10:09
  wasn't clear on what I stood for.
• 1:10:11
  I am people pleasing. I'm like, you know this And I
• 1:10:14
  sometimes still struggle with that now is you get thousands of
• 1:10:17
  messages every day and everybody wants to talk to you and
• 1:10:19
  everybody wants to meet you. And I want to please everybody
• 1:10:21
  and I love, I love everybody, but I'm like, no, you know, and
• 1:10:24
  I'm, I'm one of my core values is radical integrity.
• 1:10:27
  And so I don't just make an excuse up like, oh, I've got
• 1:10:29
  plans or this and that. I'm like, no, I just don't have
• 1:10:32
  I've it's not a priority for me. I'm really laser focused on
• 1:10:35
  these things and I'm, I'm sorry. Hopefully, you know, if it lines
• 1:10:38
  different down the road, great. If not, no, pisses people off.
• 1:10:41
  But again, we have to live for what we want.
• 1:10:44
  And when we live in in alignment, then we can create
• 1:10:46
  the life that we want and that's what matters.
• 1:10:48
  And if we each show up like that, and we each live in the
• 1:10:52
  state of gratitude and abundance and happiness, that rises the
• 1:10:56
  frequency of the entire world, and more people can live in that
• 1:10:59
  state. But when you abandon yourself to
• 1:11:01
  try to please the crowd, then it literally just drops the
• 1:11:05
  frequency of everybody and just creates more chaos for
• 1:11:08
  everybody's life. 100% and, and, and as soon as you start to
• 1:11:12
  understand those things that that you just said, that's when
• 1:11:14
  everything, everything shifts when you fall in love.
• 1:11:18
  I mean, I tell people I love failure.
• 1:11:21
  I love it. I know I'm going to get my
• 1:11:23
  kicked in. I know I'm going to fail.
• 1:11:26
  I know I'm going to look. Stupid, but I love it because.
• 1:11:28
  I know what it's doing. It's teaching me, and then I'm
• 1:11:31
  going to learn and then I'm going to do it again.
• 1:11:33
  I'll probably fail again and then I'm going to learn and then
• 1:11:36
  I'm going to get to where I want to be and I fall in love with
• 1:11:38
  that failure. I fall in love with that journey
• 1:11:40
  and that's the only reason that I'm successful.
• 1:11:42
  I don't do anything right the first time.
• 1:11:45
  I just make sure that I fall in love with.
• 1:11:47
  I know I'm going to do it 15 times wrong.
• 1:11:48
  So let's get those out of the way and then let's continue in
• 1:11:51
  the path that we want to accomplish.
• 1:11:52
  Get the reps in. Well, thank you.
• 1:11:55
  And we got to get to to our event, but I always like to
• 1:11:57
  finish with school. Hard Knocks, rapid fire.
• 1:11:59
  So how old were you when you became a millionaire?
• 1:12:02
  28. What's the most amount of money
• 1:12:04
  you've made in a single year? 1314 million, It's kind of hard
• 1:12:11
  now. You're probably like me where
• 1:12:13
  you have lots of different incomes.
• 1:12:16
  I would say 13 or 14,000,000. What's the best advice you've
• 1:12:20
  ever heard or received? The best advice I've ever heard
• 1:12:25
  or received. I think the.
• 1:12:28
  Best advice that I could give any individual who's seeking
• 1:12:32
  success is actually the same advice that Warren Buffett once
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  gave a kid is the most powerful tool that an individual can
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  develop in their life if especially if they start at
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  Ground Zero, is communication. The better you can become a
• 1:12:48
  communication, the greater individual you can become.
• 1:12:51
  Period. End of story.
• 1:12:52
  Communication is a very, very powerful, powerful tool.
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  And then I think the best thing that I ever received, like for
• 1:12:59
  me advice wise, was Keaton, your most powerful tool is your mind.
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  And that's all you should focus on and it's all you should
• 1:13:07
  build. And if you focus on that, I
• 1:13:09
  promise you that. Tool is so.
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  Powerful that when you just begin to understand just a
• 1:13:14
  little bit of how much power it is, you will be able to do
• 1:13:17
  anything you want to do in this life.
• 1:13:20
  What's 1 belief that you think is holding most people back from
• 1:13:23
  having it all? That they can't.
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  That they can't have it all. I think 99% of the world has a
• 1:13:33
  limiting belief in something. And the, the reality is, is you
• 1:13:38
  literally you can have anything you, you can have anything you
• 1:13:42
  want to in this life. I have a very, very strong
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  belief in God. And I believe that God is my
• 1:13:49
  father, which means I'm his son. That means I'm heir to him.
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  What is impossible? Like if he were to come down
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  here and create anything, would he say I, I can't have that, I
• 1:14:00
  can't build that, I can't create that.
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  And if we're his children, that means we have the ability to do
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  that. And, and, and I think that's the
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  problem is that you think you can't and you tell yourself the
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  story that you can't. And the limiting belief is only
• 1:14:16
  here. So all you have.
• 1:14:18
  To do is shift that story that you tell yourself everything you
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  want, everything you can have and you can create and you can
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  build, but you have to first start with, I have to conceive
• 1:14:30
  it and then I have to believe it and then I can achieve.
• 1:14:33
  It people struggle with the conceived part.
• 1:14:36
  Oh, I can't have that. I'll never get there.
• 1:14:38
  I can't do that. Well, you're right.
• 1:14:40
  If you say you can, you say you can't.
• 1:14:42
  You're right. That's why I think that people
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  struggle with the most. But if you could send one text
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  message to your younger self, what would it say?
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  I'm not going to give you any advice, do exactly what you
• 1:15:01
  think you need to do. And if you could leave one
• 1:15:03
  message with the younger generation, what would it be?
• 1:15:09
  One message to the younger generation I think it would be
• 1:15:14
  realize that time is going to be much shorter than you think.
• 1:15:19
  One of my favorite philosophies, the one I think I teach the
• 1:15:23
  most, is the most powerful thing an individual can do is start
• 1:15:29
  their day with the contemplation of death and that life is
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  fragile and that you are mortal. Memento Mori if you stop
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  thinking and procrastinating the idea that you're going to live
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  for forever and you start actually realizing that time is
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  going to be much shorter than you think, you'll put in the
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  work, you'll be disciplined, you'll you'll go and, and I
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  think again, everybody, I, I don't even think it's just
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  younger generations. I think it's everybody, but
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  like, you could die tomorrow. They'll be people at that event
• 1:16:01
  that we speak at today that won't be here next year.
• 1:16:03
  And everything we give them today, if they'll do it, they'll
• 1:16:05
  have the success they're supposed to have in this year
• 1:16:07
  before they die. Or they'll do what most people
• 1:16:10
  do and they'll go. I'll listen to them, but I'll do
• 1:16:12
  it next year or next year or next year.
• 1:16:15
  The one of the most powerful tools I've ever been given was
• 1:16:18
  the contemplation of death, and I think about that every day.
• 1:16:21
  That's how I start my day, and that's what I would advise to
• 1:16:24
  the younger generation. Realize time is short.
• 1:16:26
  You're going to die. It's going to be much quicker
• 1:16:28
  than you think. So go, go out.
• 1:16:30
  Go hard. Give it everything.
• 1:16:33
  Time's running out. Well, with that, thank you so
• 1:16:36
  much Keaton, everyone. You can find him on the dot
• 1:16:40
  muscle on Instagram and find out all his links to all his
• 1:16:42
  companies and you're awesome. So thank you so much.
• 1:16:45
  It's been good.