Latest / Forge Fire Protocol Podcast / Ignite Your Startup for a $10 Million Exit

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Ignite Your Startup for a $10 Million Exit · Forge Fire Protocol Podcast

• 0:02
  Imagine breaking free from the grind and building a business that lights you up, ignites with purpose, and delivers the ultimate reward.
• 0:12
  Forge Fire Protocol gives ambitious entrepreneurs the proven five-step system to choose the right business, launch it successfully, scale it strategically, and exit on your terms.
• 0:26
  Turning vision into lasting wealth, forged in fire, built for legacy.
• 0:35
  All right, everyone, welcome back to the ForgeFire Protocol Podcast.
• 0:39
  So we just came off of a phenomenal podcast on some massive, massive changes that have been happening because of AI and some of the incredible tools that are available to us in the industry.
• 0:52
  And so today, this episode is really all about what that has led to because quite frankly, we've been building out, on top of the ForgeFire Protocol book, we've been building out the entire ecosystem
• 1:05
  for um uh for the protocol everything that that business um that entrepreneurs would need to go from ideation from that first idea all the way to that 10 million exit okay literally walking them through we can't make the decisions we can't guarantee your success
• 1:24
  That's really up to you pulling the trigger and doing the things you need to do and making the right decisions.
• 1:28
  But what we can do is give you every tool along the way that's going to get you there.
• 1:31
  All right.
• 1:31
  So because of what we've learned and because of what we've been working with on AI, especially after that last podcast, which was just crazy.
• 1:41
  I think we all agree with that one.
• 1:45
  We've been able to iterate so fast and make so many changes and advancements that
• 1:51
  the protocol is the whole ecosystem is almost ready for release in fact uh it has brought us to the point where uh we said you know what we can launch a massive challenge and so i'm gonna i'm gonna i'm just gonna tease that i'm gonna wait until the next podcast episode for us to talk about the challenge all right but but what we do need and so what we're going to talk about today is we are iterating so fast
• 2:15
  that what we need are people to review, take a look at what we're building, and give us some feedback so that way we can make sure that it's really refined and we can deliver a protocol system, an ecosystem that is really top-notch and second to none.
• 2:35
  So I want to bring in, obviously, Mike and Steven.
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  You guys, we've been building all kinds of stuff.
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  So what is it?
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  What would you guys say is your favorite part of what we've done so far before we get into what we're really looking at for that testing?
• 2:47
  Well, I mean, I think we just got to go back to our mission.
• 2:50
  I mean, what's our core mission?
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  Our core mission is to help 10,000 entrepreneurs reach a $10 million exit valuation in three to five years.
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  So it's so exciting as we've built out a platform that can take people from idea perspective.
• 3:05
  all the way to that exit.
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  Or if they already have an idea on a product, we can take them from where they are today, help fortify that foundation that they have to help make sure they're built to scale.
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  And then we can help them scale.
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  And the systems, the questions, the whole process, everything's built out.
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  It's plug and play.
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  You can just jump in and use it.
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  And I think the capability that someone has to come in here and interact and succeed at no matter what level they are,
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  It's phenomenal.
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  And I think a lot of people are going to realize that they skip steps.
• 3:36
  I mean, we were talking earlier.
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  The amount of entrepreneurs that you know that are successful that said they never did the 72-hour market test and how much time and money they wasted
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  They didn't do any market test.
• 3:49
  Right.
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  Nobody knew about the 72-hour.
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  That's out of the book.
• 3:52
  Right.
• 3:53
  But what I meant is like going through that process.
• 3:55
  But also, you've told a story before where you were at the bank and the bank was saying, at least people come to lend money, but they've never done the preliminary steps required to qualify for that money.
• 4:05
  Or to give them the reassurance for the underwriters to give them that money.
• 4:08
  Yeah.
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  And I think that's what people don't understand is it's a system.
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  It's just following the right steps.
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  But in order to do that, you can't wing it.
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  No, you can't.
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  Winging it gets you started.
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  Winging it can get you success.
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  Winging it can get you momentum.
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  But there comes a time where you have to establish structure.
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  And it's every business has it at different maturity levels.
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  But if you want to go to that next level, you want to scale, you need structure.
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  If you want to reach this plateau, then you've got to have structure.
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  You want to open up the ceiling and go, well, you've got to have the structure, not just for where you are today, but for each step as part of your progression.
• 4:45
  So you're not doing that on your own.
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  That's where you see a lot of successful CIOs use groups like Vistage, where they'll buy into like an entrepreneurial operating system like EOS just to help put some structure in their business.
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  It's required.
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  It's some required.
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  It's structured and it's required.
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  And that's, I mean, again, we have the entire operating system and that's, what's so awesome.
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  And right.
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  This, this operating system is, it blows everything else away.
• 5:11
  Uh, what we've been able to build in such a short time, but you said something magical because, you know, I, I've launched businesses.
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  I didn't do those tests.
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  Um,
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  Now I do, of course, but back then I didn't know what the heck I was doing.
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  And we've had different people coming in looking at this and say, wow, I never did that before.
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  I never, at the time, I never thought of it, right?
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  But here's the other thing.
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  A lot of people, entrepreneurs and others, they have this, they get some success and they have this imposter issue in their minds.
• 5:42
  Imposter syndrome, yeah.
• 5:43
  Yeah, imposter syndrome.
• 5:43
  Thank you.
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  And what it is, is they're like, well, how can I be here?
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  I don't even know how I got here.
• 5:50
  Well, they wung it, they were winging it, right?
• 5:52
  I don't know if wung is a word, but they were winging it and they had some success, but they don't know how.
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  So they haven't had to replicate that, how do they?
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  They can't, they don't know how.
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  But having systems, having SOPs, having an operating system you can build on, you know exactly how you got there.
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  You can track, okay, well, this part was a mistake, this part was a really good suggestion or a good activity, good whatever.
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  And so let's make sure we're doing more of that, less of this.
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  Right?
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  So if you know the steps and you know what you need to do, and you've got a track to run on, like you said, Mike, you can always keep building and you can grow.
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  And it's not by accident, it's by intention.
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  And that matters.
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  Right.
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  And when you have the system, you understand your value and you understand what you're able to bring to the table and you understand these things that you can't get otherwise.
• 6:39
  I mean, I'm going to bring this up briefly because this is a point in time, but Dolly Parton passed away a couple of days and a lot of people are familiar with Dolly in a lot of different ways.
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  A lot of people do not understand the genius of this woman and how incredible she was and how insanely philanthropic she is.
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  And I'm not going to go off right now on stories about her.
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  What I'm going to say, if you go back and
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  You can't find a platform where there isn't positive, positive, positive, positive.
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  Tell me when that happened last that you can remember.
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  Where every single story you see is positive about somebody.
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  I don't remember that in my entire lifetime.
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  No.
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  Not once.
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  I haven't seen one negative story.
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  And that theme with Dali Parton that you just brought up, and she started with a dream right in the beginning.
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  And that's many people who are here today and are listening that are out there.
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  they have a dream to start a new business.
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  They haven't done it yet.
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  And they may not be sure how to or what steps to do.
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  And right here in the Forge Fire Protocol, we have that.
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  We have the blueprint to start, to test your idea out, scale it, and bring it to fruition.
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  And it's really,
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  you know, taking your side hustle spark to an eight figure exit and how to build that $10 million buyout machine in three to five years.
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  And the key part is, with the AI leverage and zero employee blow, you don't need a lot of employees to do things today to have a successful business and to scale it.
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  And that's what you really find here in the forge.
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  So if you investigate it, make the investment in yourself.
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  Take a look.
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  Open it up.
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  The opportunity is right here in front of you to not just dream anymore, but to put it to reality for your new business.
• 8:26
  Yeah, and I'm going to actually just reference Dolly Building on that one more time for my last time today.
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  But I do, again, find it very important and extremely inspiring personally is number one.
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  we talk about decision and you have an idea, but what are you deciding to do the day after she graduated high school?
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  She got on a bus and went to Nashville the day after that's a decision.
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  She was telling people in advance, Oh, I'm going to, what do you do when I do graduate?
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  She got laughed.
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  She said, had a story where she said she got laughed off the stage.
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  I basically got laughed and extremely embarrassed, but she's like, I didn't let them know how much it hurt me.
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  But they said, what are you going to do?
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  She's like, well, I'm going to Nashville and I'm going to be a big singer.
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  And everyone laughed at her.
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  She's like, every single person laughed.
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  She's like, and I'm like, that's weird.
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  Why are they laughing?
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  That's what I'm going to do.
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  But that's the conviction of a decision.
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  When a true decision is made.
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  And you're just going to go and do that.
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  And the only thing I want to touch on that's a follow-up to that story is she talked about always being able to take care of her family.
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  She had 11 brothers and sisters.
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  Her mother and father.
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  Her entire county, which was impoverished.
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  The amount that she did, not just to take care of her family, but her brothers, sisters, nephews, nieces, cousins.
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  She took care of everyone.
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  and gave them jobs within it.
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  Then she went back to her county, reinvested all this money in their county, built Dollywood in her county, in her area, and just gave so much back.
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  She took care of millions.
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  She really did.
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  Just by making a decision and following through and trusting on herself and by being a good person.
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  And I only bring that up because that's the impact.
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  You guys don't get that.
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  I think a lot of people don't understand.
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  the power of conviction, and the power of decision.
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  Yes.
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  It's not just about you.
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  It's not just about you.
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  I think it's almost selfish.
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  I think it's extremely selfish.
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  If you have an idea that can help people and you keep it to yourself.
• 10:21
  Yeah.
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  You know, it's funny.
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  Many, many years ago, I was at a conference.
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  I couldn't even tell you what year it was.
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  It was a long time ago.
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  And I remember hearing a speaker from stage and he was saying, and he asked,
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  where's the richest place on earth?
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  Right?
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  And you guys know, anybody know here?
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  No, I haven't heard this.
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  If you haven't heard this, the richest place on earth, and everybody says, you know, New York City, they say different places.
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  No, the richest place on earth is in the cemetery.
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  Why?
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  Because the dreams, the knowledge, the ideas, the inventions, everything,
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  that has been in people's minds and in people's hearts that they never ever took action on and built out, those things were buried with them.
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  Those ideas died with them.
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  The richest place on earth is a cemetery.
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  And so when you think about what you have inside of you, I mean, cancer probably would have been cured long ago if it wasn't for people in the cemetery.
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  I mean, that's kind of harsh, but that's a reality.
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  So what do you have inside of you?
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  What is that business?
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  What is that idea?
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  What is that solution that you have inside of you?
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  And are you ready to release it?
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  Are you ready to say, okay, I need to do what Dolly did when she was, what, 18 when she left high school?
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  And she just took action.
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  She went and she said, I'm going to go.
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  I'm going to go to Nashville.
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  I'm going to be a singer.
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  And she made it happen.
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  Was it easy?
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  I guarantee you it was not easy.
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  You know, I don't know what she went through.
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  I don't have her whole story, but I know it wasn't easy.
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  But she did it.
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  Anything worth doing is not easy.
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  All right.
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  So what we wanted to do is we said, all right, we're going to create something.
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  The book is great.
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  The book guides people through.
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  And the book is supposed to be available on, I believe it's the August 29th.
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  It should be available on Amazon.
• 12:21
  And then it'll be available in some other places.
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  So feel free.
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  And it's called The Forgefire Protocol.
• 12:28
  But outside of that, we said, all right, it's great to have a book.
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  I mean, I've got books all over me in my office.
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  I mean, bookshelf after bookshelf.
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  And I've read so many books.
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  I've taken action on many of those books and many of the things I've learned, which has helped me to get to where I am and what I do.
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  But I can't say I've taken action on every single book and I've used everything I've learned through those books.
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  Or if I did, I'd be much further ahead.
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  Right.
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  We all go through books and books are great.
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  But what is that next level?
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  What is the next thing?
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  And the biggest thing, I think, for a lot of people and you guys can correct me, but I think a lot of people, they say, I have this idea, but I don't know if it's a good idea or not.
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  And one, I don't want to get laughed at by my friends.
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  All right.
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  Now, Dolly, work through that.
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  All right.
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  Which is she didn't expect it.
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  But we all know friends and family, they can be ruthless sometimes.
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  Right.
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  Siblings or whatever.
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  But also, I don't know if it's a real good idea.
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  I don't know if it's going to work.
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  I don't know if it's as good as I think it is.
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  And they never they they live in fear.
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  They never take action.
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  All right.
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  And so if you live that way, that those those things are going to die with you.
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  And what we wanted to do is give you a track to run on where I don't care what your idea is.
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  I don't know if it's a good idea or a bad idea, right?
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  But where we can give you a tool and actually stay on this podcast through the end because you're going to have access to a free tool that you're going to be able to use where you're going to be able to evaluate at no cost to you whether an idea is a good idea and should be taken forward or not.
• 14:03
  All right, we're going to literally give you the, what we call it, the green, yellow, or red light, right?
• 14:10
  And we'll get into that further.
• 14:13
  But it comes down to if you get an idea, how do you take it forward?
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  Right.
• 14:19
  So we are looking and guys, was I on track with that?
• 14:22
  First of all.
• 14:23
  Yeah.
• 14:24
  Yes.
• 14:24
  And I don't think I just wanted to add to that, too, is think about one of the probably, if not the most, one of the top three most influential people in the last 2000 years.
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  OK. Jesus.
• 14:36
  Mm hmm.
• 14:37
  Jesus didn't start his ministry in Nazareth, where he was from.
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  No.
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  He left, and he went to Capernaum first.
• 14:46
  Yeah.
• 14:47
  Okay?
• 14:47
  But even Jesus, right, even Jesus didn't go just to family and friends to say, hey, guess what I'm doing?
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  And just went out.
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  He left the...
• 14:57
  There's more to it, obviously, than that, but I'm just trying to paint a very high-level picture.
• 15:02
  Okay?
• 15:02
  Conviction, decision, service.
• 15:06
  I see a lot of people with the idea, too, are afraid to tell someone because they're afraid someone's going to take it or someone's going to steal it.
• 15:11
  Now, first and foremost, that scarcity mindset is defeating.
• 15:15
  That in and of itself is a defeatist mindset.
• 15:17
  Yep.
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  But we can get to that later.
• 15:19
  Not important for today.
• 15:20
  What is important is that, again, coming in right now, you get the free tool to validate that idea before you even speak it to anyone.
• 15:30
  Validate it.
• 15:31
  Yep.
• 15:32
  All right?
• 15:32
  It's something proprietary and huge.
• 15:34
  Fine.
• 15:35
  Let's set up a generic NDA and ask them a question.
• 15:37
  You can do this now online.
• 15:39
  Okay.
• 15:40
  In minutes.
• 15:41
  Online, AI.
• 15:43
  AI, right.
• 15:43
  You create a very generic NDA.
• 15:45
  If you're really nervous about the idea getting out there, someone signs it.
• 15:49
  So that conversation they have and that feedback you get is private.
• 15:52
  Yeah.
• 15:53
  Okay.
• 15:53
  So that's just an excuse.
• 15:57
  It's really important, though, that people make the decision and take action.
• 16:01
  We talked about earlier, if I want to buy a house, I don't need money.
• 16:06
  Until I make the decision that that's the house and I say that I make an offer on that house, now I need the money.
• 16:14
  But until that moment, I didn't need the money.
• 16:16
  I didn't need any money.
• 16:18
  And that's what I think people don't realize.
• 16:19
  They kind of group it all into one holistic thing and then they get overwhelmed and they get paralysis by analysis.
• 16:26
  Just make a decision and take action.
• 16:28
  It's really not that difficult.
• 16:30
  One of the other things that I think stops people, and when they have an idea, they're like, okay, I think this is a good idea, and I'd like to go forward, but I don't have the money to build something.
• 16:41
  I don't have the money to hire these programmers to create this.
• 16:45
  I've been there.
• 16:47
  Right.
• 16:47
  Exactly.
• 16:48
  We all have, right?
• 16:50
  If you're an entrepreneur, you've been there, right?
• 16:52
  Mm-hmm.
• 16:53
  And so you don't move forward on something that really could be phenomenal.
• 16:57
  And really, you know, the whole thing in business is you get paid for the service you provide.
• 17:02
  You get paid for your contribution to society.
• 17:05
  Right.
• 17:06
  That's what it's about.
• 17:07
  The bigger your contribution, the more you help, the more you serve, the more you get paid.
• 17:12
  That's capitalist.
• 17:13
  It's a beautiful thing.
• 17:14
  Okay.
• 17:15
  And so...
• 17:17
  When you're looking and you're saying, hey, I've got this thing.
• 17:20
  I think this is a great idea.
• 17:21
  I don't know how to have a program.
• 17:22
  I don't have the money to do it.
• 17:24
  I don't want somebody to steal the idea.
• 17:25
  Like you said, I think that's a very valid piece, by the way.
• 17:28
  A lot of people have that scarcity mindset.
• 17:30
  All right.
• 17:31
  And so they don't move forward.
• 17:35
  Things like that paralyze people.
• 17:37
  And we have built out, here's what we built, right?
• 17:40
  We built, I can't wait to get to the challenge.
• 17:42
  I almost don't wanna wait till the next podcast, but we have to, right?
• 17:45
  Because that is so huge, but you definitely don't miss the next one.
• 17:50
  And in fact, if it's already out, binge it with this.
• 17:53
  I'm just saying, it's gonna be that good.
• 17:56
  So when you're thinking about, all right, I've got this great idea.
• 18:02
  I don't know if it's real or not.
• 18:04
  And if it is, I don't know how I could possibly get it built.
• 18:07
  Here's what I'm gonna tell you.
• 18:10
  Do the test first.
• 18:11
  We're gonna give you the tools to do a 72 hour market test.
• 18:13
  We can find out if it's really not at no cost to you.
• 18:16
  All right, freebie.
• 18:17
  This is something we've built.
• 18:18
  We've been, ever since we've been able to get all of this access, we've been building out stuff like you would not believe.
• 18:23
  The technology and things we've put together.
• 18:26
  And I mean, app after app, program, software, all kinds of stuff that we've been building.
• 18:34
  systems that are just it's amazing i can't believe how fast this has been uh and how much we've accomplished um but if you have an idea that is valid it's validated through this test at no cost right now you can say okay how do i move this forward we're going to be able to show you ways in the protocol in our ecosystem utilizing our operating system where you're going to be able to
• 18:59
  next to nothing.
• 19:00
  In fact, I can tell you that our force fire protocol app would have been well over $100,000 to build.
• 19:05
  All right.
• 19:06
  Initially, I was looking at something that was about a $50,000 build, and it would have taken many months.
• 19:12
  It's already built.
• 19:14
  And it was built for under $2,000.
• 19:17
  Is that fair, guys?
• 19:21
  Yes.
• 19:21
  I want you to think about those numbers.
• 19:23
  Over $100,000 build for under $2,000 in
• 19:29
  a matter of really days.
• 19:30
  It's under 100 months.
• 19:32
  I'm going to interject for a second.
• 19:33
  It's even less than that because that $2,000 also went into the build of like five to seven other apps that we realized along the way we needed to help optimize and streamline our efficiency.
• 19:46
  So that $2,000 isn't just for this.
• 19:49
  That $2,000 you're referencing has built out part of the ecosystem, the foundational ecosystem for the entire tool.
• 19:56
  And what you were just talking about too, if people don't understand is
• 19:59
  In intro economics, whether it be, let's say macro economics, right?
• 20:03
  My daughter was just talking about this yesterday, but the decision she had to make, and it was the perfect approach.
• 20:07
  She goes, well, what's the opportunity cost?
• 20:10
  Before she did it.
• 20:12
  I know the answer, but tell us, how old is your daughter?
• 20:15
  19.
• 20:16
  19.
• 20:17
  And what did she say again?
• 20:18
  She said, what is the opportunity cost?
• 20:20
  She was evaluating the cost between doing like a work where she could work for a place and get free room and board.
• 20:28
  compared to a place where she was gonna have to pay, but she had the freedom to work, get the job she wanted, work the hours she wanted and make.
• 20:34
  So she was trying to weigh the decision and she was like, wait a minute, well, what's the opportunity cost?
• 20:39
  And for those of you that don't know, that's basically
• 20:42
  the value of the next best alternative when you give up or make a choice.
• 20:46
  So for example, it's a trade-off.
• 20:47
  Like every time you spend time, money, or resources on one thing, you're losing the chance to use them on something else.
• 20:54
  It talks about, for example, your time, there's value associated with your time.
• 21:00
  And it's a hidden price.
• 21:01
  It's not your out-of-pocket cash expense, but rather the profit or benefit that you miss out on.
• 21:05
  So my question to a lot of you is if you accurately look at yourself and keep these ideas in your head,
• 21:12
  What's the opportunity cost?
• 21:15
  How much are you losing that you could have made by getting that idea out there and serving thousands, hundreds of thousands, millions?
• 21:23
  That is deep.
• 21:25
  Very much so.
• 21:26
  And if somebody out there is thinking about it and saying, well, 4-5 protocol, okay, it sounds good, but why should I make an investment here and make it?
• 21:38
  in this program versus another one.
• 21:41
  And it's really what sets the forge apart from anything else is that the reverse engineering, the $10 million exit from day one, that's really the key here.
• 21:53
  There's a big industry flaw in mainstream platforms.
• 21:56
  They really treat an exit as an afterthought, you know, something that happens decades down the line, if you get lucky.
• 22:03
  They optimize for top line vanity revenue, ignoring, you know, churn and founder dependency and illegal disarray that can really destroy their valuation.
• 22:15
  multiple times during the due diligence that comes out and the forge fire advantage Every step is built on exit value design.
• 22:24
  That's really key.
• 22:25
  Exit value design buyers do not Have the founder hustle they buy predictable cash flow and clean transferable systems, you know by installing our five number dashboard our
• 22:39
  You know, our MRR, your burn rate, runway, your churn, your LTV, you know, the CEO evaluation test and organization, organized, organized data room that has everything from month one to business commands.
• 22:53
  Really, you know, you know, you're going pretty deep there.
• 22:58
  The design and that multiple exit.
• 23:00
  But that's what sets it apart.
• 23:02
  That 10 million dollar engineering, the 10 million dollar exit from day one.
• 23:07
  That's what sets us apart.
• 23:09
  It does.
• 23:09
  And having that target and having where you can go.
• 23:14
  But that's what the whole protocol, that's what the ecosystem is built to do.
• 23:19
  But it's built to do it piece by piece, part by part.
• 23:24
  Walking somebody through.
• 23:25
  Exactly.
• 23:25
  There's that solid blueprint.
• 23:26
  Right.
• 23:27
  Exactly.
• 23:28
  The solid blueprint.
• 23:29
  This is the blueprint to get there.
• 23:31
  Whether somebody follows it, that's different.
• 23:33
  All I can think of, though, is whether you're on a boat or a plane, if you don't chart your destination,
• 23:40
  I mean, on a boat, you have a chance.
• 23:42
  You might get there.
• 23:43
  But on a plane, if you don't set your destination, then you're either going to have to emergency land or you're going to crash.
• 23:48
  You're going to run out of fuel.
• 23:49
  Yep.
• 23:50
  And I think that's a great analogy for what a lot of people do is they don't chart their course.
• 23:54
  They don't set a strong exit and understand what their goal is.
• 23:57
  So they're not heading towards this direction.
• 23:59
  And then every time they come off course, because we all know planes iterate consistently and keep on going back on track, back on track, back on track.
• 24:06
  And even the slightest change can move them halfway down a course
• 24:11
  continent, just by a slight alteration and path.
• 24:14
  But the most important thing is you will run out of gas and you will be exhausted and you will fail.
• 24:20
  Now, failure can be a lesson if you allow it to be along the way.
• 24:23
  A lot of us have learned a lot from our things that didn't work out.
• 24:28
  But you need that destination so you can know where you're going and you can know once you got there and then say, okay, now what?
• 24:35
  Well, and it's, you know, people when they start businesses, and this is
• 24:39
  Again, folks, we're going to be giving you the tools.
• 24:41
  We're going to go into this deep, but it's really important to understand this real simple concept, right?
• 24:46
  And I say it because I did it.
• 24:48
  I did the things you shouldn't do, right?
• 24:51
  I launched businesses without doing a market test beforehand, all right?
• 24:56
  I thought they were phenomenal ideas.
• 24:58
  And so I've done it more than once, all right?
• 25:00
  That was not smart.
• 25:02
  Have I made some money doing it?
• 25:03
  Yes.
• 25:04
  Have I lost some money doing it?
• 25:05
  Yes.
• 25:06
  So it goes both ways.
• 25:08
  But even beyond that, understanding whether you've got something that's marketable is one factor.
• 25:14
  Understanding what your exit is, even thinking that there's going to be an exit.
• 25:18
  What is the plan?
• 25:20
  Right?
• 25:20
  Why am I doing this?
• 25:22
  Understanding that is a whole different piece.
• 25:25
  Right?
• 25:26
  Sometimes it's just, hey, I just don't want to have to work a full-time job somewhere else.
• 25:29
  I want to be able to work for myself.
• 25:31
  I want to build something for myself.
• 25:32
  I want to build something for my family.
• 25:33
  Those are the things we think about.
• 25:34
  Right?
• 25:36
  You know, that may be good for today, but what is the long term?
• 25:40
  What are you doing and what are you committing to do for the next 30, 40, 50 years or whatever it is?
• 25:47
  Right?
• 25:47
  Because we all have a certain amount of time on this planet.
• 25:50
  We all have certain things that we're really placed on here, I believe, to accomplish.
• 25:56
  And it's difficult to accomplish a lot of things when you're punching a clock every single day, 40 hours or whatever.
• 26:05
  every week for 40 years.
• 26:08
  And, and, and what have you gotten out of it?
• 26:10
  And we don't even get those watches anymore.
• 26:12
  Right.
• 26:14
  Now I may be, I just, just in saying that I might have shown a little bit of my age or, or let's say senior experience, but you know, a few minutes ago, I almost raised my hand like Horshack.
• 26:26
  If anybody remembers Horshack.
• 26:27
  Right.
• 26:29
  So you guys, you're closer to my age.
• 26:30
  So it works.
• 26:31
  But, but you know,
• 26:35
  this really comes down to do you have an idea?
• 26:39
  And this is, this is what we want to get to in the, in this podcast.
• 26:43
  If you've got an idea for a business, first of all, you need to take action.
• 26:46
  You need to find out if the idea is valid, but you're not going to go to friends and family to do this.
• 26:51
  Okay.
• 26:52
  What we want to do is we're going to give you a tool to do this.
• 26:55
  All right.
• 26:55
  And so I'm going to see if I can put it up on the screen.
• 26:59
  Um,
• 26:59
  for the uh for the podcast so you can see it if you're watching video but i'm just going to tell you what it is and it's super easy it's app app so app.forgefireprotocol.com it's our website with app dot in front of it okay so forgefireprotocol.com is our website app.forgefireprotocol is for the app i'd like you to go there and so there's two things that we need so first of all go there
• 27:28
  um it's going to ask you to you know just click get started mike's pulling it out for me great thank you um it's going to ask you to get started uh in the top right uh there's actually a couple places where you can get started here it goes oh you're already in the app sorry that's fine i'll bring it up right here as if i wasn't okay you know yes yeah because it automatically logs you in it makes it so easy by the way this is a mobile app and a uh desktop and
• 27:53
  completely built.
• 27:54
  So this is what it looks like.
• 27:55
  Those of you who can see it that are on a video.
• 27:59
  So it's app.forgefireprotocol.com.
• 28:01
  And if you hit the orange get started button or create your account, what it does is it brings you to a place where it says, what is your email?
• 28:09
  So all you're going to do is put in your email address and say, send me an email code, a sign-in code.
• 28:16
  We don't use passwords.
• 28:17
  We just simply have you, we send you a code.
• 28:19
  And once you get that code, you put
• 28:23
  Okay, so this is we're giving you a freebie.
• 28:26
  You're going to get a chance to take a look at the app.
• 28:29
  And I'll tell you why this is so important to us in just a minute.
• 28:31
  But you're going to be able to get in.
• 28:32
  So everybody that is looking at this in video, not on audio, you're seeing what the app looks like.
• 28:38
  All right, this is over $100,000 app.
• 28:40
  This build out is huge.
• 28:42
  And it's not stopping.
• 28:43
  We've got a whole series of additional things there.
• 28:45
  But there's a few things that you're going to have access to when you first come in at no cost.
• 28:49
  One is...
• 28:51
  Underneath you scroll down, you'll see on the left-hand side, Spark.
• 28:53
  Mike, if you'll put your cursor over there.
• 28:55
  On the left-hand side, you'll see Spark.
• 28:57
  You click the drop-down, and you're going to see 72-hour market test.
• 29:02
  This is for all of you that have an idea.
• 29:04
  We're giving you a test that you can do free that will help you to figure out if your idea has legs, if it's a valid idea.
• 29:17
  All right, and we don't just give you some ideas on how to do it.
• 29:20
  We literally give you a guide.
• 29:22
  We walk you through, we give you the checklist, we give you the tools, we give you the scripts, we give you the AI prompts.
• 29:28
  It's all there.
• 29:30
  It's all there and it's all free for you to use.
• 29:33
  All right, it's that simple.
• 29:35
  And so you can see in the top, download the PDF guide, you're able to do that.
• 29:40
  As you scroll down, you'll see the different phases.
• 29:43
  We're actually breaking this up.
• 29:44
  We get some feedback from some people that said, hey, if you can show just a small portion at one time, that'll be better.
• 29:50
  So we're breaking it up.
• 29:52
  But it doesn't matter.
• 29:53
  That's the kind of feedback we're looking for.
• 29:55
  But I want you to understand what's available here.
• 29:57
  So when you get to the AI research, that's the first phase of the sprint that you do.
• 30:06
  when you're doing this 72-hour market tech, all right, we give you three key prompts that you can use that will give you all the information that you need.
• 30:13
  You can use them in Grok, you can use them in Cloud, in ChatGPT, in Gemini, whatever your AI model is that you prefer.
• 30:21
  And for those of you who don't have an AI model that you like, pick one.
• 30:25
  Pick one, you know, my personal favorite is Grok.
• 30:29
  Some people really like Cloud, whatever it is, all right?
• 30:32
  But pick one, get a free account set up,
• 30:35
  And for those of you who are not into AI at all, I will tell you, it multiplies you.
• 30:41
  I get so much done, so much because of my interactions and usage of AI that, I mean, I am massively more productive, massively more, right?
• 30:52
  So we're going to give you exactly what to put in.
• 30:54
  You don't know what to put in.
• 30:55
  You don't know how to use it.
• 30:56
  We're actually showing you.
• 30:57
  We make it easy.
• 30:58
  You can just copy and paste right into the AI model and hit submit.
• 31:02
  And then boom, you get your answers.
• 31:05
  Right.
• 31:05
  So I mean, one quick thing there is like in that first four hours, we talk about this and I'm not going to go into a lot of detail, but you run these three prompts and you type in the information and all you're doing with this prompt, by the way, is anything inside the brackets, you're just placing your information inside there.
• 31:17
  That's the only change you're making as of right now.
• 31:19
  Okay, that's the way tools currently built.
• 31:20
  That's what we're doing.
• 31:22
  You type in your information and you paste it.
• 31:24
  See that right there?
• 31:25
  Market reality check.
• 31:27
  That's what it says right there.
• 31:28
  So it's going to give you a true real-world assessment of your idea, how marketable it is, and it's going to go through a series of other responses that's extremely valuable for you to take a look at.
• 31:38
  Then it's going to go over the customer language extraction, and it's pulling out –
• 31:41
  The language customers use who are looking for this type of solution or have these types of pains that your issue resolves.
• 31:47
  And then it goes down to the competitive teardown and differentiation.
• 31:49
  You know, what's out there already for this?
• 31:52
  Who are you competing against?
• 31:53
  What's the pricing that's being sold out there?
• 31:55
  That information
• 31:57
  is at your fingertips in the first four hours.
• 31:59
  And the reason why that's so important is before you go to book in phase two here, these next 20 real humans, and we kind of go about the whole process for booking these as well and finding the right people.
• 32:10
  And we kind of tell you what to do.
• 32:12
  You don't even have to worry about 90% of that.
• 32:13
  We're just telling you who to reach out to.
• 32:15
  We're going to give you prompts for what to say.
• 32:18
  And you take it and just make it a little bit of you if you want, or you just copy and paste it as is, whatever you prefer.
• 32:22
  Bottom line is at the end of that, you're going to have market data confirming what this is giving you that confidence that you have the right idea.
• 32:29
  Then you're going to have these 20 people to go to to ask questions and validate it and get feedback from them, which then leads to the conversations.
• 32:35
  Don, I don't know if you want to elaborate on what this is right here.
• 32:38
  Well, this is key because the conversations that you have, and by the way, everybody that you're doing these conversations with, they're not friends and family.
• 32:46
  These are people who are target clients, right?
• 32:49
  You're not going to have a conversation to tell them.
• 32:51
  That's not what it's about.
• 32:53
  You're actually going and talking with them, either phone, email, or in person,
• 32:58
  Right.
• 32:58
  And you're getting a survey completed.
• 33:00
  You're basically getting some questions.
• 33:01
  We give you the questions to ask, right?
• 33:04
  Because if you're going to have, if you're going to have a successful business, it's a few criteria that you need to have, uh, that show up.
• 33:11
  And these conversations help you to find out if that exists.
• 33:13
  So for whatever product or idea you have or service that you have, there has to be a need for it.
• 33:20
  So it's going to solve a pain.
• 33:22
  It goes back to the value we provide for society determines what our pay is.
• 33:26
  Right.
• 33:27
  There has to be a pain on the other side that says, I'm going through this.
• 33:32
  If you can solve it, then that would relieve me massively.
• 33:37
  So if there's a big pain, something that's very painful for a business owner or a consumer or individual, then that's the first key.
• 33:46
  We need to know about the pain.
• 33:47
  We also need to know, are they already trying to spend money or are they already spending money to figure out if this pain, if they can cure it?
• 33:55
  Right.
• 33:55
  If they are, that goes down to money signals, which is the next section.
• 33:59
  Uh, and that's really talking about, all right, I'm spending money to try and fix this.
• 34:03
  I haven't fixed it.
• 34:04
  I'm still going through this pain.
• 34:05
  I need a solution.
• 34:07
  And what's really happening is, all right, they're saying they've got money to spend and they want this thing fixed.
• 34:15
  All right.
• 34:15
  So you, by providing a solution, that's really going to work for them.
• 34:18
  All right.
• 34:19
  Because of this great idea that you have now,
• 34:22
  When you go through that with them, you're asking them some simple questions.
• 34:25
  Okay, so if you could get this outcome, would that solve your pain?
• 34:29
  Yes, that would.
• 34:31
  What are you paying right now to solve it that's not working?
• 34:34
  I'm paying X amount.
• 34:36
  Ah, okay.
• 34:37
  So now you know they're spending money.
• 34:38
  You want to be able to move that money from whatever that solution was that didn't work over to yours, which does, which goes into your pocket, right?
• 34:44
  That's bottom line.
• 34:46
  But then also you're asking them a real simple question, a really important question, and that is,
• 34:52
  Um, what, what would you be willing to pay for something like this?
• 34:58
  That solves that problem.
• 35:00
  What do you think it would be worth?
• 35:01
  Right.
• 35:02
  And then you ask, well, you know, what would be a no brainer price?
• 35:05
  Like if you had that price, you couldn't say no.
• 35:08
  Right.
• 35:08
  And what would be a price if, you know, that would just be too high for that solution.
• 35:13
  When you get those answers, first of all, you know, that they're willing to spend money.
• 35:17
  So, so those are people that you can ask, Hey, would you like to get on a wait list?
• 35:20
  Because this is coming.
• 35:22
  Would you like to put down a deposit at that point?
• 35:24
  You can ask that question, but not before because before it's all research.
• 35:28
  Okay.
• 35:29
  This is not about selling them This is about getting information But every single thing that they've said you're taking notes on all right You're recording every single words They said because that's your marketing later.
• 35:40
  By the way, they're giving you your marketing this 72-hour test is absolutely phenomenal at one determining if your business has legs if your idea has legs and two I
• 35:53
  what the pricing is going to be and how you're going to market for number three.
• 35:57
  It's all there.
• 36:00
  Yeah.
• 36:00
  And the bottom line is you're going to take all that information and you're going to decide you're going to move forward because you have a proven idea or you're going to pivot.
• 36:06
  You need to change the pricing, the model, the pitch, the client, et cetera, who your target market is, or are you going to kill it and move on to something else?
• 36:12
  And that's essential too.
• 36:13
  So you don't waste time.
• 36:14
  But the most important thing here is,
• 36:17
  We call it the 72-hour market test because you can condense it into that amount of time.
• 36:20
  You can condense it even earlier if you can get those people on the call, if you can set that up and be efficient.
• 36:25
  We're giving you all the tools.
• 36:26
  It just depends how hard you're going to hustle and how hard you're going to hit the ground.
• 36:29
  You can condense that time frame.
• 36:30
  You can turn it into 24 hours if you're fast enough.
• 36:32
  You're going to get that preliminary information quick, and that's what the benefit of AI is.
• 36:37
  But the bottom line is you have an idea.
• 36:39
  This is why we want to talk to you, and this is why we're here right now, and especially on this podcast.
• 36:43
  We're giving you this tool for free.
• 36:46
  This validation tool is free.
• 36:48
  We want to bring you into the ecosystem because we want your feedback.
• 36:50
  We want to hear you say, I love this, but for example, when you go down to here, I'm losing you right here because of this.
• 36:56
  I don't understand that.
• 36:57
  Can you explain that better?
• 36:58
  Or, hey, can you zoom in so it's big like this so I can read it better?
• 37:04
  Whatever it is, it's like we're looking for feedback.
• 37:06
  Are we going to take every recommendation and implement it?
• 37:09
  No, absolutely not.
• 37:12
  But if we hear the same thing five to seven times,
• 37:16
  10 times, like, oh, wow, okay, everyone's having the same issue.
• 37:20
  We probably should fix that.
• 37:22
  At the same point in time, we're going to get additional ideas.
• 37:26
  One thing that you say could impact millions of people using this app because it could be something that we're not seeing.
• 37:31
  That's the power of that mastermind.
• 37:32
  You said briefly that when people die in the cemetery, that their ideas die.
• 37:37
  True, but when they were alive, their ideas are still in the ether and are still in their family members and in the other people they talk to.
• 37:43
  You're just not talking to them because you're keeping it to yourself.
• 37:46
  You get involved in the community of people who are like-minded people
• 37:49
  And some of those ideas still live on in others.
• 37:51
  And then they can bring that to the table.
• 37:53
  And now you're giving a fire and a spark to that idea for someone who's no longer here.
• 37:58
  And now it becomes part of you and your foundation.
• 38:00
  So we're at time today, but I think the most important thing is we want help.
• 38:04
  And we're looking for people like you that want to bring your idea to the table, validate it, and then once you validate it,
• 38:11
  Then we'll talk about the challenge in the next episode.
• 38:13
  Right.
• 38:14
  Yeah, we're going to get to that challenge.
• 38:15
  And the easiest way to reach us, by the way, you can go to support at forgefireprotocol.com.
• 38:22
  And you can email us your thoughts.
• 38:25
  That's probably the easiest way just to get it so we have it in writing.
• 38:28
  In fact, you know what?
• 38:28
  I'm going to add...
• 38:31
  a button over here.
• 38:33
  This'll be, this'll, this button will be there.
• 38:35
  This is how fast we can iterate stuff.
• 38:37
  This button will be there before this podcast is even able to be listened to.
• 38:42
  And it'll be up late live later today.
• 38:44
  So, um, we, we can move so fast in this, uh, but we'll have a button that says suggestions.
• 38:51
  So all I want you to do is just click on that button.
• 38:54
  Um, give us your name so we can give you credit for it, by the way.
• 38:56
  So please, please share your name when you do that.
• 38:58
  And, um, and, uh,
• 39:02
  and your email, because who knows, we get a really great idea.
• 39:05
  We may send something special out too.
• 39:07
  Who knows?
• 39:08
  But this is a great tool, and we need your feedback as we're building this.
• 39:12
  We're finalizing the last pieces, we're revising it, so that way we can release it.
• 39:18
  for the challenge.
• 39:19
  And yes, you need to know about the challenge.
• 39:21
  So again, if you're listening to this and the next episodes are already out, binge it, go to that next episode, because I'll tell you what, this challenge is for you.
• 39:29
  If you've got a business idea, or you're just starting a business, or you're not even sure, but you want to, you want to be part of this challenge.
• 39:38
  So we'll see you in the next episode, guys.
• 39:43
  That's it for this episode of the Forge Fire Protocol
• 39:47
  Take at least one step from today's episode while the fire is still hot.
• 39:52
  Don't let the insight cool.
• 39:54
  Our goal is delivering real value for you and your business.
• 39:58
  Subscribe now to never miss an episode and help other ambitious entrepreneurs like you find the show by leaving a review on YouTube, Spotify, Apple Podcasts, or wherever you listen.
• 40:10
  Want the complete five-step system, the tools, the scorecards, and the exact playbooks we use inside the protocol?
• 40:18
  Head to forgefireprotocol.com and sign up now to step in to the full forge.
• 40:25
  Because we are Forged in Fire, built for legacy.