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TikTok’s New Sports Game Changer | Durham News
Advertisers are waking up to social media’s value, but TV still gets the cash—until now. TikTok just broadcast its first live boxing card, drawing 3.4 million viewers for Amanda Serrano’s title defense, while bare-knuckle boxing—no gloves, triangular ring, pure primal combat—is exploding on the platform. One BKB event racked up 7.1 million views and 800K engagements, boasting the highest watch time of any sport on TikTok. The secret? Listening to the platform: influencers, athlete-first storytelling, and bridging generations. Sports aren’t just watching—they’re staying glued. Listen in…
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