The Worst ORM Horror Stories We've Seen: James Dooley and Craig Campbell on Online Reputation Management

Online Reputation Management Podcast · Jun 2, 2026 · 12m · transcript

This video explains which digital marketing strategies online reputation management companies should focus on in 2026 to improve negative content suppression, brand protection and conversion rates. James Dooley and Craig Campbell start with KPI tracking because measuring search rankings and sentiment shifts shows whether negative results are genuinely being pushed down rather than amplified. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and…