Latest / The Platform Economy with Fexingo: Marketplaces, Networks, and Multi-Sided Businesses
How Marketplaces Monetize Consumer Friction
Marketplaces are no longer just matching buyers and sellers; they are actively engineering the path between them. In this episode of The Platform Economy, Lucas and Luna explore how companies like Airbnb, Uber, and Amazon use calculated friction—fees, verification steps, and algorithmic routing—to capture value that traditional loyalty programs leave on the table. We look at the specific economics of consumer friction, why removing every obstacle can actually hurt platform margins, and how embedded finance turns transactional pain into recurring revenue streams. This is a deep dive into the…
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