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211: Monetizados con Javier Elices · Triunfa con tu blog | Marketing Online

• 0:00
  I started doing a series of things I didn' t want to do that
• 0:03
  took ninety percent of my time. Person writes to me and tells me Javi,
• 0:10
  I want to see result. As an affiliate, I' ve been
• 0:12
  trying to invest money in advertising and so on, and I' m losing
• 0:16
  a lot of money. When you build, that' s when you can
• 0:22
  already have the ability to grow no, and that' s what I'
• 0:28
  m always thinking about. They don' t say that last part that I
• 0:34
  think is revealing that you commented on what makes you see the results you want.
• 0:40
  You are welcome to a new episode of the podcast, one more interview
• 0:50
  this time with Javier Hélices. We had a master min a few years ago.
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  We were in a masterman together. He' s made pitches, he
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  ' s done great things in the world of filiation, and what better than
• 1:03
  him to show up? So, well, welcome back, Javier. It
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  ' s been a long time since we saw each other, even virtually,
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  but I think it' s even been since the last masterming, a few
• 1:14
  years ago, that we actually went out to party at some event that we
• 1:19
  were good at, tell us about it and tell us a little bit,
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  who you are that one that you do very good at. It' s
• 1:23
  Borgha if we' ve been in contact there for a while now, but
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  we haven' t seen each other in a while and if I remember any
• 1:30
  night out there, at any event, I have Segart flases out there.
• 1:34
  I think it' s a couple of times that could be an event that
• 1:37
  was organized and that we were. I don' t remember exactly. Maybe,
• 1:38
  because I have classes out there, but good thing we have to repeat
• 1:41
  that again. No doubt and nothing I don' t know what to tell,
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  what to tell about who I am. I' ve got the 24
• 1:48
  - hour version of it, telling you about it, I have the version
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  today. So let' s go for the quick one and then dig into
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  where you think it' s interesting for the audience. In the end,
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  Well, because I' m a person we always focus when we say who
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  we are, what we' re doing today, where we' ve come
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  from, and how we got there. And I' m a person who
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  today I' ve got what I' ve somehow always intuited. And now
• 2:13
  that I want to dedicate myself to what I want to do and I really
• 2:17
  want to wake up in the morning and feel motivated by what I do and
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  I want to feel that I am doing important things and I want to somehow
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  give way to everything that I have inside and that wants to get out.
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  And, well, that' s been a path that has allowed me today,
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  to have my own company, to have a team of people, to
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  be doing big things and big projects, to be training thousands of people and
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  so on. But in the end it is, as I say, there
• 2:44
  is a path that begins by being in a place that does not belong to
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  me, as many people do today, which is to be in companies studying
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  computer engineering. That' s right, well, it was fine studying computer
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  engineering. I started working in different companies, I moved from one or the
• 3:01
  other, I was evolving in what you' re supposed to evolve as a
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  computer engineer. But in all those companies I realized there was something that didn
• 3:12
  ' t fit. No, and that led me to change jobs every ten
• 3:14
  months and change businesses. So, well, little by little I realized that
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  what I really wanted to do wasn' t going to be given to me
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  by a company. What I wanted to do wasn' t going to be
• 3:25
  under the companies I was working on. And so, in parallel to all
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  that, as I started to investigate other options, I started by making a
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  mistake, so I suddenly discovered people who were starting out. Person one day
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  I' ll meet her, but she went through to get you that idea.
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  I' m talking. I had that in two thousand three years ago,
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  not twenty years ago, and I, at that time, was studying
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  computer engineering and see that they didn' t even have the Internet at home.
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  In fact, he lived in a student residence at the time and did
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  not have the Internet. Then I would leave in the morning if I connected
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  to the Internet at the University to do my things and suddenly, because I
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  got some article. I don' t remember where I discovered a blog in
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  the two thousand three that talked about people coming together to generate revenue through the
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  Internet, create web pages, position them, advertise them, in that case
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  Google Ats of what at that time was Google AdWords advertising and I said wow.
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  I was working on all sorts of things at the time, loading furniture,
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  bartender, all kinds of temporary jobs I could do to pay for my
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  studies and so on, and he said hey I like to get together with
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  friends in a house, create a website and make money, and that'
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  s what led me to start investigating then. Well, that' s when
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  I created a website for the university. That website was then handed over to
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  the professor. He put a note on me and I used it to practice
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  what those people were counting on I put publicity on it and, well,
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  I don' t know how long it took me. Put less than a
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  month into my Google ad account and I found out I had won a euro.
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  So, to me that meant a beastly change and it' s amazing
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  because now there are students of mine that their first contact with making money on
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  the Internet is one hundred and two hundred and three hundred euros. I won
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  a euro and that euro made me realize that there were ways in which,
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  on my own, without relying on anyone else, I could make money.
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  That' s where two thousand and three began. He began a path of
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  beginning to strengthen such systems more and more, beginning to replace the income he
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  needed in other companies. What I earned over the Internet. And, well,
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  I went on to reconcile my work as a computer engineer with what I
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  was doing in the afternoons. I had a parallel life that I did as
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  my gene ono and what I did in the afternoons when I came to my
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  house and started making a website and so on. And well, all that
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  was evolving to a point where I realize it. Twelve years after I really
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  have something very big. He was already giving lectures, telling what he was
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  doing with the subject of affiliation and so on, and because he was the
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  means I chose to make money. What I liked most, more than the
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  Google police, I liked the subject of filiation, of archolysing the product of
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  other people. And in the two thousand fifteen, that' s when I
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  realize that what I really like is what I have potential, that I'
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  m earning more than in my job. Then the two thousand and fifteen decided,
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  then, to leave my work for someone else' s account and from
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  that moment on, to dedicate myself only to my projects. And that has
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  led me to go through many stages, many stages within the entrepreneurship that is,
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  all of a sudden, having all day for you to do what you
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  are doing. Suddenly you realize it doesn' t give you time to do
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  anything. All of a sudden you realize that you can' t move forward
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  on your own and you have to hire equipment to realize that there are people
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  I ask for training. So, instead of continuing to create web pages,
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  you create training to help people replicate that path that you have traveled to help
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  companies sell thanks to affiliation. I mean, there is a journey, like
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  many stages that have led me to today many people who form as affiliates.
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  It trains companies that help them sell more with affiliates. We provide services from
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  our agency to companies to set up the whole program that they can sell more
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  thanks to affiliates. We execute all that and we also train people who are
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  responsible for being the connection between the affiliates and the companies, which are the
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  managers of affiliates, who are the ones who help what we do in the
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  Agency, because we train people so that they can also do it with other
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  customers. So it' s been a very long way to get started,
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  because now we' re hiring a lot of people, we' re climbing
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  the Agency, we' re climbing all the formations and so on. But,
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  it has to do with those steps that right now many people may be
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  living at one stage or another, their entrepreneurship or their desire to undertake.
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  I, in fact, feel very identified with you. I' m computer
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  wit. I also started creating web pages. I was in the last year
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  of the institute and started to generate income with affiliates as well. In fact,
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  I got really into Amazon, well at the beginning of the principles,
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  I started recommending casinos that also gave you money by affiliation, that basically membership,
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  because there' s someone around here is to recommend someone' s products
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  or services and take you a commission, or you can even through pitches,
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  that you' re now more focused on carrying campaigns, pitches and looking for
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  those influences between quotes or people who have a community, people who have reach,
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  i mel marketing, etc, to give them a commission. And it
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  ' s really very powerful. But in my case, for example, that
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  I had a salary with Amazon, Amazon changed its business model, conditions and
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  my business, that I completely, then I had to reinvent myself a few
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  years ago and this depend on different companies to take you a commission. It
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  may be great, but it obviously has that hidden part that if you only
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  depend on a company, like it happened to me, because your business may
• 9:16
  be in danger overnight. There' s some recommendation. Ideally it would be
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  to have several affiliate companies, several businesses, various sources of revenue. Or
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  what you' ve learned over the years. So see if we focus only
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  on what the monetization part is, without having a product of our own as
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  an affiliate with Google advertising. I lived that situation of being in two thousand
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  three already by two thousand six, generating a good bonus with Google advertising.
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  For every click on the police of my web pages I was paid money and
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  I was there, because I had completely replaced those jobs I was doing to
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  reinforce because, as a formatic and I earned very little at that time to
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  live in Madrid, then I had already replaced that kind of jobs. But
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  what happens in two thousand six, roughly cancel my Google account. Okay.
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  So that' s where I realized that I was depending on that extra income
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  from a company. I' ve moved you from a quarter to a quarter
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  of a month. Then that' s where I could have said Vale.
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  It was very nice to make money online, but in the end it'
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  s not that real, because look what happened to me. No and many
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  stayed on that path because, suddenly, Google changed policies whatever it was.
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  But there I, that' s where I discovered affiliation and in fact,
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  I always say it was by accident, because it was a person who contacted
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  me so that I would write on my blog to recommend their product. It
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  had nothing to do with my blog. Everything was aligned perfectly. I found
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  out. He paid me x money to publish the article. More then he
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  told me he was going to win commissions. If they then did the activity
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  they asked for, it was to sell used mobile phones on their website.
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  So I said it' s good for me what you' re paying me
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  as a fixed amount and the other thing. Well, if something cool comes
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  up, what happens? Then I discovered that I placed that article very well
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  and started getting a lot on that side of commissions. Not then did I
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  discover filiation from that place, and what I realized is that it was no
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  longer dependent on a single company, because even if you are only affiliated,
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  say, although only promotions from other people, you have millions of products that
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  you can recommend. But if I were to be recommended, as you say,
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  I would recommend one thing. In the end, your work as an
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  affiliate, that is, you don' t have a product of your own
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  to sell, but you sell products of other people no longer depend, but
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  it depends on the assets that you are able to generate, to which you
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  can promote their products, that is, if I am working for here company,
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  I am already promoting their products and I am focusing on a specific niche,
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  that is, because I am going to promote products that have to do
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  with marketing or I am going to proorcior products have to do with gardening.
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  They can also be physical products from Amazon or. Whatever it is, then
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  I' m going to somehow become an asset that has to do with that
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  subject. I' m creating a blog that' s going to be visited,
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  I' m going to create an Instagram channel, a YouTube channel,
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  whatever, that' s going to have more and more audience. I'
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  m going to create my own list of subscribers, so your asset is no
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  longer that you' re promoting those products. Your asset is that audience you
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  ' re generating, which you can then promote one product or another or another.
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  Then you' ll never run out of products you can promote. If
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  you specialize in a theme, the wider, the better, don' t
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  just go to yoga. Go to development in general, because that includes many
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  more things. So, if you can create that asset, that audience?
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  You can even go if you are already going to create even a personal brand
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  specializing in that topic, because much better, because there you will not go.
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  Even if products disappear, nothing will happen, because you will already have
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  those people to whom you will be able to recommend other things that arise.
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  Obviously, if you already mean, well, I don' t want to
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  be just affiliate product anymore. I want to take another step, which would
• 12:50
  be and create your own products, because we already play with other rules and
• 12:54
  we have to do other things. As an affiliate, you simply focus on
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  selling, like creating your own product. You have to create the whole sales
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  process. You have to deliver that product, you have to create the product,
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  you have to give a support, you have to mean, as they
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  are other different rules, then it is not I have to do everything to
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  diversify, because being only affiliate can go very well, or being only your
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  own product can go very well, but it would diversify more to focus on
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  creating an asset that would be that audience then have room for everything as much
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  trusted product as my own products. Totally, in my case, I just
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  recommend email marketing tools, recommend tools to create web pages. I recommend,
• 13:37
  for example, Hustinger to also create web pages and histings. And for me
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  too, that' s an important source of income. But I also have
• 13:46
  my courses, obviously, and there is also the part of promoting my courses
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  through affiliates. It' s not like one more step of giving a commission
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  to sell my own products. I mean, I use that whole fan too.
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  You' ve been through those parts too. You did a big pitch
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  a few years ago. Tell us that part of the launch, because I
• 14:11
  think for a release so that you sell a product through direct, through the
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  method of the launch, as you have done now, if you want to
• 14:20
  tell us and it really works and sells well, I think one of the
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  keys is that other people recommend it, because you can only put advertising campaigns
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  in. But for it to really work and what we' re seeing lately
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  and what you' re working on with the Agency is empowering that through giving
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  commissions and finding suitable people. Tell us your pitch, how it was.
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  If you used affiliate systems and recommending other people recommended or if you want to
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  share, there are data, etcetera. So tell us what that part was
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  like. Yeah, in the end, a lot of people think if we
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  put ourselves on the side of or that I have my own product, I
• 14:56
  want to sell it. Many think that to sell it, there is only
• 15:03
  publishing content and others or advertising so that people know my product. And if
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  they think or know that affiliation also exists, they think that that has to
• 15:16
  be done already as later. It' s not a leg they leave for
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  later. So I, after many years of being an affiliate, stand up
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  because either, I quit my job at two thousand fifteen and my intention was
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  if I, when I get out of work at seven o' clock in
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  the afternoon or at six o' clock in the afternoon, I start doing
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  my website and I do very well what it will be like if I have
• 15:35
  all day to make my website. I mean, my intention was to keep
• 15:37
  making website and making money from them and so happy. But it is true
• 15:41
  that I was writing at the same time on a blog that has been monetized.
• 15:43
  Com I was writing, because everything that was going on and more and
• 15:46
  more personal liked what I wrote and asked for me, asked me hey,
• 15:48
  Javi, I want, I want, I am applying, it works for
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  me and so on, I would like you to help me from the beginning
• 15:56
  and so on, then, like the audience was asking you to do something
• 16:00
  organized and so on. And that' s where I have a friend who
• 16:02
  ' s Angel Alegre, who I' m sure you know a lot.
• 16:04
  I think you know him and he told me, says Javi Mira. My
• 16:07
  audience needs this so, or I pay you to tell me a pretty interesting
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  amount. Or I pay you this and you believe it and I sell it
• 16:15
  in my audience. Or I' m affiliated with your product. So what
• 16:18
  does it mean that I, when I launched my product, said okay I
• 16:22
  ' m going to create a course. That also caught my attention from the
• 16:23
  part of selling my own product, creating sales fans, playing with all that
• 16:29
  I liked and had the option of investing in advertising. He had some money
• 16:36
  in store and say come on, for what everyone does. I invest in
• 16:38
  advertising, fill x squares with that money that makes me profit, because I
• 16:42
  reinvest it in a next release and so I grow. That' s not
• 16:47
  what most people do. But I said listen if I already have people who
• 16:51
  have told me they want their audiences to want this course. I mean,
• 16:55
  the audience wants this course, because it' s not to get me out
• 16:56
  of it. And I' ve been affiliated for many years with other people
• 16:59
  why don' t you have UAs fia sell my products. Then there I
• 17:02
  invested little in the first pitch. We' re talking about two thousand sixteen
• 17:04
  that I made that first at the hoisting of a product of my own.
• 17:06
  I' ve never sold anything like it to anyone before. It was the
• 17:11
  first time and it was a product of seven hundred euros. Well, if
• 17:15
  I sell ten twenty, it' s crazy, you don' t just
• 17:21
  quit my job. He was just like me recently. What do I know,
• 17:23
  because the salary of many months and well I leveraged in three people.
• 17:29
  I counted on three people who already had qualified hearings. So what I did
• 17:32
  instead of investing in advertising, I invested a small part, as I went
• 17:36
  to audiences through an affiliate who knew that I was already with the person who
• 17:41
  was interested in that product. Although I already knew that there was the person
• 17:44
  who could help you with this product that I was going to offer, then
• 17:48
  what happened that I was expecting about twenty places and it was a launch in
• 17:52
  which I was completely alone, I had no equipment at all. I mean,
• 17:52
  I did everything that' s done in a pitch, even before people
• 17:56
  were ready and how you did the pitch look I did a pitch this guy
• 18:00
  and what' s called jet Walker pitch formula. But the only thing I
• 18:03
  knew about formula was that it was four videos, because the rest I made
• 18:07
  up. I didn' t know what the formula method was up to millions
• 18:11
  of billing then this, thank you very much, I tell it, but
• 18:15
  it' s true that I had as the main ideas and on that basis
• 18:18
  I built my process. Then I made a release in which, then,
• 18:21
  I created four videos, the typical ones not like now that I always do
• 18:25
  in I will say this and more than one four videos. I began to
• 18:27
  capture leads through affiliates who invited that training and consumed the four videos. I
• 18:33
  in the room made a sale and had seven days of typical sales release that
• 18:37
  we know if this direct also in the last did not make directly. It
• 18:41
  was all on video. It' s all on video. And well,
• 18:44
  as I say I expected about twenty people and after a week of madness,
• 18:49
  that is, of a process of madness, came in about two hundred and
• 18:56
  fifty at that time, two thousand and sixteen and it was not so sounded
• 18:59
  to make a loop above hundreds and a peak thousand were like one hundred and
• 19:02
  forty zero euros. So, I just left a job on account recently.
• 19:03
  I did bill well as an affiliate, but I hadn' t entered my
• 19:08
  account that way or. Be there, I had to start breaking down several
• 19:12
  barriers to the point that a friend of mine called me the next day and
• 19:17
  Javi found out what happened, my mother, what you did. Such,
• 19:19
  then, Mira recommended you because he was a person who was billing a lot
• 19:22
  at the time two thousand sixteen with his own products and says Mira, because
• 19:26
  now you could do this. I don' t know what I said Look,
• 19:27
  I don' t want to do anymore. I' m exhausted,
• 19:30
  I mean, I' m twelve zero, zero, I closed and I
• 19:33
  didn' t want anything else. The next day I woke up with eight
• 19:34
  hundred people on the waiting list. I mean, they could have gone in
• 19:37
  a lot more, but I didn' t want any more. I said
• 19:40
  I can' t do it anymore. In fact, it was there.
• 19:41
  I had to go through a mental process of many things, because quickly people
• 19:48
  came to contact me Javi, so look, I want to help you.
• 19:51
  I don' t know what, I don' t know how many,
• 19:52
  like it sounded. No. And well, that' s where I started
• 19:56
  to work in mentality, because I was all over two hundred and fifty people
• 20:00
  asking for support, I don' t know what. Well, because I
• 20:00
  started building a team, I started taking the steps that were the first pillars
• 20:04
  to have a company. And not to be me, so throwing products,
• 20:08
  no and nothing. That led me to six or seven months later making another
• 20:12
  pitch in which, instead of two hundred and fifty, about six hundred people
• 20:15
  entered. You are not well leveraged, but on this occasion more gemplo,
• 20:21
  in this case because already instead of three, I counted with six or seven
• 20:23
  affiliates. Indeed, between those two launches let' s say that sixty percent
• 20:29
  of the billing came through their affiliates. Okay, so I realized that was
• 20:33
  working out there. And that' s when I started teaching other companies how
• 20:37
  to do it. And that' s when I started teaching myself to lock
• 20:41
  myself in a hotel for four days with some of the biggest references at the
• 20:45
  time and I taught them how to apply it. They applied it well.
• 20:48
  The result was then an online training so that more people could, apart from
• 20:52
  training me as supporters, also create their affiliate programs no. And that led
• 20:56
  us to understand a little bit the potential that can have and the impact that
• 21:00
  lan can have on selling your own product. On the one hand, we
• 21:04
  have seen that you can use it from the start if you do it correctly.
• 21:07
  There are friends of yours who will surely have audiences, that you can
• 21:08
  do with them. You don' t have to mount big stories and then
• 21:15
  you can already create great moves. We, already from the Agency, have
• 21:17
  made great movements. We participated in the first release of formula, launch in
• 21:21
  the Hispanic market. We manage all that strategy and move many affiliates with great
• 21:26
  referents, with large communities. This is public. So, I can tell.
• 21:30
  I can talk about figures at the time, as it was a similar
• 21:34
  release of four videos and other good, four direct and there it was billed
• 21:40
  as three and a half million dollars, of which eighty percent came from affiliate
• 21:42
  sales. So there you can see a little bit of the magnitude of what
• 21:45
  you can get by doing a great affiliation management. And then, we have
• 21:49
  already continued with other customers that we can talk about very large figures, with
• 21:53
  a high percentage of sales per affiliation. Not then. That shows that it
• 22:00
  is very powerful to have people already positioned and you, instead of just going
• 22:03
  through advertising, looking for the ideal audience for your project, go directly to
• 22:07
  the community, where you already know that audience is and give for your project.
• 22:12
  And today, that' s what we' re working on. There
• 22:15
  ' s a lot of companies asking for us. That' s what we
• 22:18
  train professionals because we don' t supply. We either supply ourselves or we
• 22:22
  don' t want to take on all the companies. In the end,
• 22:23
  we want to choose very well the companies in which we work and there is
• 22:29
  a potential, there is very great, that few are taking advantage to sell
• 22:32
  their products. I have a community of entrepreneurs and I also use affiliation.
• 22:37
  In fact, today some points that are then redeemable for different prizes, for
• 22:41
  amazone coupons and things like that. But it' s hard for people to
• 22:45
  take it seriously and really recommend it to boost it. People who are already
• 22:49
  living within the Community, who know what is inside and who recommend to other
• 22:53
  known friends what the Community is. Yes, it arises naturally, but I
• 23:00
  would like to enhance it more and I think that this point may be many
• 23:06
  people here too in this situation. What would best work for people who bought
• 23:11
  your course to recommend it, who bought it or who are in a community,
• 23:15
  to recommend it and give them a commission. What commission should we give
• 23:22
  fifty percent, thirty to seventy, and what actions should we do to make
• 23:26
  them recommenders, not full- time, but take it more seriously so that
• 23:33
  we can profit more. Okay, there' s a lot of things there.
• 23:37
  You haven' t played like a lot of songs. On the one
• 23:41
  hand, he likes how to get it. People really involve promoting your product.
• 23:45
  One thing is to say yes, yes, I want to be your
• 23:47
  affiliate. And another thing is that then you do actions and see results.
• 23:49
  Another thing is what kind of fans we can go, not talk about people
• 23:52
  who dedicate themselves professionally to it or people who are like something extra within their
• 23:56
  own project, that is, I have my own product, I sell my
• 24:00
  own projects and more for part, I can do some action as an affiliate.
• 24:03
  No, and then the key is next. It changes a lot based
• 24:08
  on the type of affiliate you want it' s okay if we form professional
• 24:14
  affiliates say, people who are not referents, don' t have a large
• 24:18
  community, aren' t known, don' t have a subscriber list,
• 24:22
  have virtually nothing at visibility level, but are able to generate great results as
• 24:25
  affiliates. Even live from affiliation why, because they are good, in finding
• 24:27
  the right people for the right product. That' s it. Membership is
• 24:30
  nothing more than a job of connecting. Okay then, if you work with
• 24:34
  affluent professionals, who are people who want to dedicate a hundred percent of the
• 24:37
  membership, they have a motivation and that is that what I am promoting allows
• 24:41
  me to live from affiliation, then there we already enter into, which takes
• 24:45
  on more importance. The Commission' s subject. How much I can pay
• 24:48
  from the Commission, how much I can earn is not so much the Commission,
• 24:53
  but how it converts the sales process. If I' m doing that
• 24:56
  through traffic, I' m making traffic profitable, that is, the sales
• 24:59
  process is working well so that I, if I put money in there,
• 25:02
  I generate a positive return. So there' s that kind of thing that
• 25:03
  needs to be analyzed. And if I' m talking about people who are
• 25:11
  our specialty, our great differentiation of authority, people who already have their own
• 25:15
  projects. How I think they get involved and promote another person' s product
• 25:19
  and they' re really into their project and they' re very focused on
• 25:22
  their releases, why they' re going to spend time promoting someone else'
• 25:26
  s product So, that' s when other rules come in. It is
• 25:27
  no longer normally the Commission' s business there. It is important, yes,
• 25:32
  it is relevant, yes, but it is not what makes the difference
• 25:34
  between whether I want to become fond of a product or not and, above
• 25:38
  all, after it really motivates me to do actions and has results. So,
• 25:42
  if we talk from that place, because there will be so many people
• 25:45
  who have a certain audience. It has a canatle, a channel of instalognm
• 25:48
  and so on, because it must be understood that what really motivates them is
• 25:52
  not the Commission. The Commission is there for them very well. It'
• 25:56
  s an extra, but usually those people make a lot more money with their
• 25:59
  own project than they can earn as affiliates. It is true that there are
• 26:03
  times that it is not despicable and some see it as one more game within
• 26:08
  their annual billing, as I have to bill x for affiliation during this year
• 26:12
  and put it between their planning. Perfect. But the thing is what moves
• 26:15
  those people to want to promote a product from someone other than their own,
• 26:19
  even when sometimes it can be considered competition, that is, if they buy
• 26:26
  me from the other person, they won' t buy me. It'
• 26:29
  s not things that we work with. How do we get five hundred people
• 26:33
  in a release like Formula who want to promote product, five hundred people with
• 26:37
  audiences, with authority with their own project. How do we ensure that in
• 26:40
  projects such as Vilma Núñez, which we also manage the strategy, there are
• 26:44
  people with large communities who bill millions and millions a year and join this project.
• 26:51
  I like them. In fact, you' re also clear there,
• 26:55
  so you can give your version of what motivates you and now we' ll
• 26:56
  see. If what I say is fulfilled, no, then. In the
• 27:02
  end, it' s one if we talk about this heavy authority that you
• 27:06
  can convince to promote your products. They' re the ones that have the
• 27:07
  real potential, that is, at the professional end it' s fine,
• 27:11
  but we, generally, seventy percent of the sales on our launch comes from
• 27:15
  authority affiliates to verrasse millions that we manage. So what motivates them what you
• 27:21
  have to make them see isn' t the Commission that you' re going
• 27:25
  to pay them. And the main mistake that people who have a project and
• 27:26
  seek affiliates make is to write you an email asking me for this kind of
• 27:33
  thing by saying hey look. I want to see promotions that this product is
• 27:37
  worth so much and I' m going to pay you so much from the
• 27:37
  Commission. That' s not what convinces that person. The question is what
• 27:42
  it will bring to that person, both professionally and personally, to participate in
• 27:47
  that launch and not always, that is, and very rarely, in the
• 27:53
  Commission. What is, normally, because it is what effect it will have
• 28:00
  on my audience, that is, to associate with this person to whom I
• 28:04
  am promoting. My audience is going to do me good, it' s
• 28:07
  going to raise my authority, even because they see that I' m with
• 28:11
  this person collaborating in some way, it' s going to bring me interesting
• 28:15
  content that I' m going to be able to bring to my community,
• 28:17
  and my community is going to be grateful for what I' m sharing perfectly.
• 28:18
  What other doors can open for me maybe us. What we do is
• 28:22
  always create a series of initiatives, that is, you if you participate in
• 28:26
  a launch of those we manage. Apart from winning commissions, you can win
• 28:30
  prizes and those prizes are usually things you can' t afford with all the
• 28:34
  money in the world. Even if you have all the money in the world,
• 28:37
  then people often want to be on their pitch if they commit themselves to
• 28:40
  accessing their prizes. For example, we, in Vilma Núñez launches, offer
• 28:44
  the top twenty affiliates access to a private master maing. With Vilma Núñez in
• 28:48
  Miami only 20 people give in and many people there tell me hear Javi,
• 28:53
  I want to be there. What to do, when it' s next
• 28:56
  and how much to pay. I mean, he can' t. You
• 28:56
  can' t pay, you can' t buy. The only way to
• 29:00
  do that is by being affiliated with this product. Then many join because they
• 29:06
  want to be there, because they know what happens in a private mastermaing in
• 29:10
  Vilma Núñez' s house or in Vilma de Niñez' s offices and among
• 29:14
  the TOP twenty that go there know what happens, because there have already been
• 29:18
  several editions and because you can imagine if they go to the TOP twenty turns
• 29:21
  with more results. What can come out of there, because there are associations,
• 29:22
  there are collaborations, there are characters that set up companies together, there
• 29:26
  are events where you go with speakers a lot of things. Not then that
• 29:30
  ' s a real attraction. Obviously, underneath this is that I know that
• 29:33
  this product can help my audience, that I know this is going to work
• 29:36
  well, because that' s what my audience may need. But my incentive
• 29:40
  is not the commissions I am going to receive, but what doors can open
• 29:44
  for me to be part of this group of parties. Also in our case
• 29:47
  we give them very good training. We accompanied them during the launch process.
• 29:49
  So there are a lot of things that come together now just to learn marketing
• 29:53
  stuff. We teach them to deliver the product, because then they can also
• 29:56
  apply their own projects. Many people go through our process to promote a vile
• 30:00
  product or whatever, and then apply many strategies to their projects and elevate them.
• 30:04
  So that person who' s motivating you, is motivating all the learning
• 30:07
  you' re going to get in a free way. Above you will earn
• 30:11
  money, on top you can win prizes and on top you will have a
• 30:12
  knowledge that you can then apply to your projects. That' s what you
• 30:15
  see. Are there many reasons that we work for each person, because a
• 30:19
  person can motivate the master mind? Can someone else be motivated? Learning?
• 30:22
  Can someone else be motivated? To stand above other bereaved ones. Another person
• 30:26
  can be motivated He is about the producer of vilma whoever it is. Then
• 30:32
  there are many things to analyze to know why a person is going to get
• 30:36
  involved and then constantly remind him of those benefits and those doors that can be
• 30:41
  opened so that he does not leave. When I eat his day- to
• 30:41
  - day and say yes, I want to talk to you, but then
• 30:44
  he eats my day- to- day, then I can' t promote
• 30:45
  him, he doesn' t give me time. And so, there'
• 30:47
  s making it as easy as you can, as much as you have,
• 30:51
  as they may need when it comes to promoting the product and, on the
• 30:53
  other hand, remembering why they' re really doing this, which doors can
• 30:57
  be opened to them. In my case, I think they are also several
• 31:02
  factors. For example, I know that there are people who want to train
• 31:07
  with me, but there are other people who prefer other referents and, in
• 31:11
  fact, because that' s why I usually recommend other people and I generate
• 31:14
  income. Also affiliated with affiliation and also motivates me, obviously that it works
• 31:18
  and that the conversions are there, that I receive periodic income and also to
• 31:25
  recommend to someone that I know is doing a good job. You mentioned the
• 31:29
  subject of master minds. You and I were in a master mind You'
• 31:33
  re still in master ming. Now you' re kind of a master mind.
• 31:34
  They' re important to you how they helped you. Yeah, for
• 31:38
  me now the way I keep keeping up and the way I' m working
• 31:42
  out. The barriers I have based on people who can help me because they
• 31:48
  ' ve already gone through those barriers are two. On the one hand,
• 31:52
  I form my team, that is, I have already realized that the greatest
• 31:56
  training to advance in my company I do not have to receive it. I
• 32:00
  have to refer my team. Then I buy formations that my team can make.
• 32:05
  Okay. The following is also to hire people to get in and out.
• 32:09
  It' s worth the day to day as an entrepreneur, it eats
• 32:13
  your day to day and in the end you have many things to do and
• 32:15
  in the end it' s worth it. It' s very good what
• 32:15
  you' re proposing. I love it, I know it would help me,
• 32:20
  but do it you are good then against other people who get in and
• 32:22
  implement or maybe at the consulting level, get in, train my team,
• 32:25
  manage an area of my team for a specific task, that is to say
• 32:29
  I carry trainings for my team, formations and people who implement it. And
• 32:32
  then, if it' s me that I want to form, the format
• 32:36
  that I like the most is master Mind' s is worth saying I'
• 32:39
  m going to be with a group, that' s less and less.
• 32:44
  I get into a training that I have to consume and apply. I do
• 32:46
  for very concrete things, and I do have a lot of formations, and
• 32:49
  I am moving on to some of them for very concrete things. I do
• 32:52
  like to keep training in that way. But what I like most is meeting
• 32:54
  people from the same point, so they' re in a similar stage,
• 33:00
  and feedback. So, that' s why I participate at the level of
• 33:06
  form nest They' re usually in master Mins. They are master Minds in
• 33:08
  Brazil, they are more of Minds in good people who do it in Latan
• 33:13
  Brazil and Spain and so on. So, for me, that format is
• 33:15
  fundamental, as long as it is well managed. As long as they'
• 33:20
  re okay, select the people inside Master Mind to make sure that you'
• 33:22
  re not the smartest in the room, but, on the other hand,
• 33:24
  you can be the dumbest best. Not then. That' s where I
• 33:30
  like to move to overcome the barriers I have in my day to day and
• 33:35
  you do it periodically. You' re in some particular way getting together with
• 33:38
  a particular group, or it' s as you emerge or as you look
• 33:44
  at it today This is an appeal to the public. I' m looking
• 33:49
  for the next master' s degree, in which I want to be on
• 33:52
  the face- to- face level, because I have several candidates in Brazil,
• 33:55
  in the United States and so on. So, I want to see
• 33:57
  where to put myself, which also requires a big investment in time when it
• 34:01
  comes to traveling, organizing, and so on. So, well, I
• 34:05
  ' m in that moment of searching. I' m lucky or somehow,
• 34:09
  because I' ve got a lot of them invited. Many times I'
• 34:14
  m going to give lectures at some master Mind and I' m going to
• 34:17
  tell you about things that they' re interested in, about affiliation, about
• 34:22
  how to make pitches with afflicted people and so on. So, I am
• 34:22
  invited to that Masterman and I have already gone to several countries and then I
• 34:27
  am in some online that we have started very little ago with people from Latin
• 34:30
  America and others who are people who, well, they are doing things that
• 34:35
  I am doing and I know they are at high levels. Then I'
• 34:39
  m with them. But it' s not so easy for me to look
• 34:46
  for the master mind that I need to focus on, it' s okay
• 34:51
  because I' d go to everybody. I mean, I have ten more
• 34:52
  topics that I' d like to go to, and I know I'
• 34:54
  d get something out of everything, even if it was just for the people
• 34:57
  you' re gonna meet. But in the end, when you have a
• 34:59
  limited time, I' ve had a son of a stocks, I want
• 35:01
  to spend time and so on, and I have a company to run and
• 35:06
  so on, so when you say it' s okay, I can'
• 35:07
  t, I don' t want to be all day. Out there I
• 35:08
  want to devote myself to specific moments. That' s when I have to
• 35:14
  pick one two that they' re in, and that' s not that
• 35:15
  simple. That' s why I' m still on that quest. We
• 35:17
  expect absolute importance as long as you find a group of people who are in
• 35:22
  steps similar to yours and who have overcome barriers that you have to overcome.
• 35:27
  How has been that change of entrepreneur, to set up your own websites generate
• 35:32
  income to that phase that you have started to count on being an entrepreneur managing
• 35:39
  teams you would stay with each other. It has its advantages and difficulties each
• 35:44
  of them, because now the issue of management of equipment, salaries or payments,
• 35:50
  etc, and much larger amounts, but before you had more freedom in
• 35:54
  quotation marks. Or that' s not how that change is. Now that
• 35:58
  you' ve seen these two points of view, you see, this is
• 36:02
  an interesting topic, no, and I' m sort of solving it,
• 36:07
  but there are times that come up to me, that one comes back to
• 36:09
  me. I mean, it' s like I go every equix time getting
• 36:12
  a checkpoint to say around here or not. This way either I recalculate or
• 36:15
  what I do. Not to see it all started at that moment when I
• 36:21
  do. I do a release two thousand sixteen coming in one hundred and fifty
• 36:24
  people and that' s when I already start doing a lot of tasks that
• 36:30
  I don' t want, I don' t mean, I don'
• 36:37
  t know if out of two hundred and fifty people asked me for evolution eight,
• 36:37
  but those eight. I was pained, that is, at the level
• 36:38
  of mentality, at the level of management, at the level of i e,
• 36:43
  many things not or at that time I had to make bills practically by
• 36:47
  hand. So, put yourself on my bill, I started doing a series
• 36:50
  of things that I didn' t want to do and that and that took
• 36:53
  ninety percent of my time. So, there, when I realized that I
• 36:57
  actually have to have people who have in this kind of thing. When I
• 37:01
  started that hiring process, I started hiring a virtual assistant. Then I would
• 37:07
  keep hiring a person to give support because I didn' t come or spend
• 37:10
  all day doing support or improving the course, i e I didn' t
• 37:15
  have time for anything else. So I broke a mental barrier that people love
• 37:15
  Javier Lices no. People want to solve their things, they want to see
• 37:22
  results and if those results. You get it great, you give it to
• 37:22
  someone else great. I broke that barrier. I put in a tutor works
• 37:27
  very well and from that moment on I always have tutors. Then I was
• 37:30
  like looking at those stages based on the needs they had. It' s
• 37:35
  not like now that many companies start and there' s a lot of information,
• 37:39
  there' s a lot of people who train you in it and you
• 37:43
  say I' ve already started and I' ve started from the beginning my
• 37:47
  processes, the hierarchy that I want, the people that I need the contracts
• 37:52
  and that' s what I need in the run, no no, I
• 37:53
  found it, and I went getting people and learning the process. There are
• 37:54
  times when you already have to build that equipment and when you are somehow aware
• 38:00
  that to grow the company does not depend on you, it depends on the
• 38:05
  equipment you build. There are times when you can stay away from what you
• 38:10
  really like. If I liked to be an affiliate, if I liked to
• 38:15
  sell products by affiliation, if I liked to make fans, I like all
• 38:17
  that. There comes a time when you realize that you are very far from
• 38:22
  it, that what you are devoting yourself to hiring people, to training them,
• 38:25
  to caring for them, to managing finances well to see if it gives
• 38:30
  you the company cost, the salaries you have to pay with what is coming
• 38:32
  in and so on, that is, you have to put in a series
• 38:36
  of dynamics that are carried by a manager of a company that, honestly,
• 38:39
  does not motivate me. There are times that I say what I want is
• 38:45
  to be an affiliate, I want to do in marketing. I don'
• 38:47
  t want to be running a team. I don' t want to be
• 38:50
  managing finances and so on, but it' s true that you have to
• 38:52
  go through a valley where you have to do it until you have someone who
• 38:55
  can do it. Then I always talk about having the chance to go on
• 39:00
  alone and be very quiet and make a lot of money and I' d
• 39:04
  have a lot more room and more money in my pockets and live a very
• 39:07
  comfortable life. It is what my students do, who live very well because
• 39:12
  they are affiliated and earn money and organize themselves as they want and have no
• 39:15
  one else on the team, that is, some freelance and others, or
• 39:19
  continue to grow in that structure and continue to manage the company. What happens
• 39:22
  that I have ideas that I want to carry out, I have projects I
• 39:24
  want to carry out and so on. And if you' d just stay
• 39:30
  in quotation marks, if I were to be just campaigning or just being an
• 39:35
  affiliate, I' d just be selling my products, managing my event process
• 39:37
  and more than I could, I kind of feel like I' d lack
• 39:44
  that part of wanting to create new things. And for that I know I
• 39:45
  need a company. And for that I know I need a valley. Pass
• 39:47
  through a valley, a valley in which you realize that you spend much more
• 39:51
  and earn much less. Why, because you' re focused on forming a
• 39:55
  team that' s gonna get you up that curve then. And that'
• 40:00
  s where a lot of people stay. That' s where a lot of
• 40:06
  everything when we lived a young moment of the pandemic, there were many people
• 40:09
  who started selling a lot because the situation seemed, they started hiring because they
• 40:15
  had to give way to everything they had sold. And when it wasn'
• 40:16
  t selling so much anymore, many fell because they had acquired an oversize of
• 40:22
  equipment and others that they couldn' t then assume. Then. That'
• 40:24
  s where, then, you' re learning little by little how to manage
• 40:30
  it well and keep that balance. I also fell into the mistake of suddenly
• 40:35
  hiring almost twenty people on my team, devoting myself only to managing those twenty
• 40:38
  people and not continuing to sell and not focusing on making sales processes and not
• 40:44
  putting the focus on feeding the machine that I ate more and more when you
• 40:46
  plant that every month you have to pay a lot of salaries, but and
• 40:51
  you have to put the focus on managing those people and then you are not
• 40:53
  entering what has to enter, because that, well, it was a mistake
• 40:57
  or a big learning, because then I hired a person who was the one
• 41:01
  who took care of everything else so that I could be focused on that.
• 41:05
  So, like you' re learning and it' s a price to pay
• 41:08
  high. I mean, if you really want to start and you really want
• 41:14
  to have freedom of time by doing big numbers or you do it very well
• 41:19
  just that you can, or if you want to go through more projects,
• 41:22
  you have to set up a team and you have to be aware that you
• 41:29
  are going through a complicated time, complicated to manage all that and well,
• 41:34
  you have to fight because that team works. People get in shape, then
• 41:36
  they leave you' re out of squares. It' s like there'
• 41:40
  s a lot to balance today at what point we' re at so that
• 41:45
  you can also serve from all this experience, today we' re at a
• 41:46
  point where we hire better, we hire faster. We have support in hiring
• 41:52
  that team, that is, we have companies specialized in human resources to help
• 41:57
  us select their profiles. We defined very well. We define very well what
• 42:02
  each person has to do so that it doesn' t take so much time.
• 42:06
  Then to us, because that person is very clear what he has to
• 42:07
  do and we work very well in the processes that that person has to do
• 42:12
  within the responsibility that has been assigned, in such a way that to us,
• 42:15
  because it does not require us to have to stay all the time on
• 42:17
  top of that person by supervising or reviewing it, and we take care that
• 42:23
  there is a person who is in charge in some way to track all the
• 42:29
  equipment and that everything works when you build, that is, when you can
• 42:32
  already have the ability to grow to another point. But you have to like
• 42:34
  it and you want to have to really want to go for it, because
• 42:38
  there are many complicated moments and I know a lot of entrepreneurs who are at
• 42:45
  that point I' m fighting with team and you talk to them three years
• 42:47
  later and continue to work with the team and it' s a day-
• 42:51
  to- day constant. But it is true that I am aware that at
• 42:52
  the point I want to reach it is not up to me, it depends
• 42:55
  on the team I build. We put a lot of fire there productivity mill,
• 43:04
  how many hours you work in the day, on weekends you rest,
• 43:09
  you have vacation or I, for example, I do disconnect in summer much
• 43:14
  more, but checking email, checking in the community, etcetera. How you
• 43:17
  manage it. You look there, there has done us an incredible favor my
• 43:23
  son Oliver Vale. When he was born well, when we found out that
• 43:30
  Rock was pregnant as a couple, then we started changing the chip because we
• 43:35
  already realized that yes or yes, we wanted to focus instead of growing up
• 43:42
  and I was very clear that at least three four months wanted to be disconnected.
• 43:47
  Not everyone can afford it except if you' re on maternity leave,
• 43:51
  you can be three months old, but I didn' t want to be
• 43:52
  disconnected. But for my company to remain in Mars and continue to generate,
• 43:58
  then we prepared for all that time and put a lot of effort into creating
• 44:04
  a team that could work without us. So, well, we managed to
• 44:07
  create the team that works at that time so we could work without us.
• 44:09
  We' ve been disconnected for a while. We were able to devote all
• 44:13
  the time of the day to Oliver and so on. And when we'
• 44:15
  re back to work, it' s been a long time, because Oliver
• 44:19
  ' s about a year old and we' ve come back in a very
• 44:22
  different way. Why, because we' re aware of the time we have
• 44:27
  before we dilated the time before Oliver. It is true that we could be
• 44:30
  working twelve, thirteen, fourteen hours without problem why. Because Rodelinda and I
• 44:35
  work together with my partner in the same company we like, motivate, we
• 44:39
  have many ideas. Then, we could be working all day and never disconnected.
• 44:45
  Week you can rest, but you' re always thinking about turning around
• 44:50
  and for me they' re bad, because in the end what motivates us
• 44:52
  and we like and don' t like to think or ideas without extra entrepreneurship.
• 44:52
  Then that part of being all the time thinking about the business. I
• 44:54
  don' t see it as a bad thing. There are no people who
• 44:58
  do. Then you' d have to see why. But it' s
• 45:00
  fine with me. The thing is the number of hours you' ve done,
• 45:02
  because you like it so much that the hard thing is to stop doing
• 45:07
  it and the hard thing is to say I' m going to disconnect.
• 45:08
  Now. Oliver has led us to yes or yes, at such an hour
• 45:10
  we want to disconnect except punctual things, like a direct or something to attend,
• 45:15
  some whatsapp, whatever, but we do disconnect then that has become much
• 45:16
  more productive, because working fewer hours we advance much more. How we'
• 45:23
  re more productive. On the one hand, choosing very well what we do.
• 45:28
  Before, we did a lot more things than we really did. Now
• 45:30
  we focus very well on hating very well what can really work for us.
• 45:36
  If we don' t do it, we' re too raced to put
• 45:39
  a new piece or not into our day. Every day and in our projects.
• 45:43
  And, on the other hand, we' re very, very obsessed
• 45:46
  with what. It' s not what to do and how to do it,
• 45:52
  but who' s going to do it. So, that allows us
• 45:55
  to focus a lot on which person that' s going to execute this.
• 46:00
  I' m aware that at first I' m going to execute it,
• 46:01
  I' m going to define a process and then I' m going to
• 46:04
  execute it to someone else. Why. Because I really want to be able
• 46:07
  to focus on tasks that generate a real pact in the company and that can
• 46:12
  ' t be done by anyone but me, that' s not true,
• 46:15
  because there' s always someone I can do even better than you. But
• 46:16
  where really, on the one hand, I have real impact and where I
• 46:22
  like to be also what I enjoy, then at time level. I have
• 46:28
  realized that when, for whatever reason you shorten the time, yes or yes,
• 46:31
  the fall, yes or yes, everything can flow much better because you
• 46:37
  become much more suspicious than you do in your day- to- day life.
• 46:43
  So there I would invite people if you' re throwing out many hours
• 46:45
  and you don' t want because maybe you want perfect they saw, you
• 46:50
  don' t want, don' t think about how to be able to
• 46:54
  do more things in less time, but think about what is the only thing
• 46:58
  that will empower you everything else. That' s one thing I get and
• 47:00
  I have a lot left of one of the mentors I had in Brazil who
• 47:02
  told me something, as well as when I define what to do in a
• 47:06
  project, I think he what I want to do, that is, where
• 47:09
  I am at, where I want to get there and how can I get
• 47:13
  there? This isn' t worth what I want here. I' m
• 47:16
  aware of this. Here I want to get. This is my goal and
• 47:20
  this is the way, the strategy that' s going to take me from
• 47:22
  here. And the fourth point is what I have to do so I don
• 47:25
  ' t have to do any of this. That stayed a long time and
• 47:30
  that for me productivity ok and I' ve thought about this strategy. I
• 47:32
  have thought about this to execute this project, what we can do so that
• 47:37
  with much less it doesn' t take all this to reach my goal,
• 47:39
  the same results. And that' s what I' m always thinking.
• 47:43
  There are times that in the day to day you don' t apply it
• 47:46
  so much because it' s how to execute? How about a bow,
• 47:47
  already this date, how should we pull? But I do seek to have
• 47:52
  those spaces in which more to execute. I think, in fact, just
• 47:58
  this part you' re saying I think it' s revealing, because in
• 48:04
  many books, actually think yaga to be Rico, for example, they don
• 48:07
  ' t tell you that last part that I think is revealing, that you
• 48:10
  ' ve commented and I think there may be a lot of potential for me.
• 48:13
  Let' s go with some round of quick questions. What is your
• 48:15
  greatest success in devoting myself to what I like. Your biggest failure is that
• 48:31
  not that if we see bigger we are going to cost me because it costs
• 48:37
  me, that is, it has been a long time that the issue of
• 48:42
  failure I do not take, then I find it difficult to go back to
• 48:45
  the moment when I considered something a failure. Okay. For example, I
• 48:46
  ' ve mentioned it before a learning that has led me to negative things.
• 48:52
  That oversized team thing. It gave me a lot of headache and we went
• 48:57
  through a complicated time. For example, the best sales strategy. Today,
• 49:00
  what do you think can work, give the person in front of you what
• 49:07
  he needs. And finally, email marketing is fundamental today or not, but
• 49:14
  it has to be done. Come on now. To go, finishing the
• 49:23
  episode, I think you' ve brought a lot of value and good.
• 49:28
  We' ve talked about affiliation, we' ve talked about releases, master
• 49:34
  minds, productivity, some book you can recommend. There are many, not
• 49:39
  many. I really like one called the layman in the enemy. I really
• 49:46
  like it has a lot to do with the entrepreneur' s career, because
• 49:50
  many times we move by ego more than by other things. That I like
• 49:53
  and atomic habits also helps a lot on this whole issue of productivity and of
• 50:00
  and of finding out what those things are about those things that power you not
• 50:06
  and I don' t know that I could talk to you a lot.
• 50:10
  I really like the other marketing, the ras bral marketing are, I think
• 50:13
  they' re mandatory to read two with secret is, of everyone' s
• 50:17
  esper secrets. Those are the ones who have followed most people and with that
• 50:21
  already know more about marketing than ninety- nine ninety percent of people. I
• 50:25
  don' t know if there would be a lot of atomic habits. I
• 50:28
  have it summarized in the podcast Great Learnings and it is one of the best
• 50:31
  books. I think I' ve read about habits and productivity and some movie
• 50:37
  you' ve seen doesn' t have. Why be entrepreneurship that might have
• 50:39
  marked you, you liked it. I come to me Whenever you ask me
• 50:45
  that one comes to my head, then you have released it, which is
• 50:47
  the one seeking happiness. I think it' s one that has a lot
• 50:52
  to do with entrepreneurship. It has a lot to do with what we seek
• 50:54
  in our day to day, which would do what we want to do.
• 50:57
  No and and and give a big one that, behind all that you want
• 51:01
  to do, there' s a very complicated process before we get to it.
• 51:07
  If you had to start from scratch now this question, I think it
• 51:12
  ' s typical, but what would you do if you didn' t want
• 51:17
  to bill for what you' re billing for now but live quietly with all
• 51:22
  the knowledge you have and start creating a business to say bill a hundred zero
• 51:24
  euros a year. What would you do to get it in a year,
• 51:29
  I' d start, I' d be affiliated. In fact, when
• 51:32
  I have a ceo to run my company, I would be distressed. Only
• 51:37
  really would I start the path of sonship. I think the fastest way to
• 51:40
  start generating income, not just to generate income, because there are many ways
• 51:44
  to generate income, but because I really like what I do. With all
• 51:47
  that, then what would I do, then, with the knowledge I have
• 51:53
  now I understand, no yes, I have knowledge, for I have no
• 51:58
  money. I don' t have any money. You have zero euros,
• 52:00
  well, I have brewers let' s put a hundred euros, but that
• 52:06
  ' s what you would do to generate income with affiliation today, because I
• 52:10
  would choose this can be very typical, but that' s that. You
• 52:14
  ' d see what niche I want to focus on, I' d create
• 52:16
  what it would be. They said if you had to choose. In my
• 52:19
  case, it would be marketing. I just really like marketing. It would
• 52:22
  be marketing, if not surely if they told me, it can' t
• 52:27
  be marketing, because it would go on the issue of personal development. Okay
• 52:30
  and there you would look for a group of people and you would recommend their
• 52:34
  products through looking for what products are that I like, that I know there
• 52:37
  are serious people behind. In the end, when it comes to choosing products,
• 52:43
  it' s which company would be with good processes that are doing things
• 52:46
  well that gives you the chance to promote their products and start creating content about
• 52:52
  it and, obviously, try to make a sale as fast as possible.
• 52:57
  Saying if I get people to the publications I' m doing, because contacting
• 53:01
  those people, talking to them hey establishes a conversation and through there, there
• 53:07
  could be what needs they have and with those needs I could get to offer
• 53:10
  is some of the products that cover them and with that I could generate certain
• 53:14
  commissions. And it' s true that when I had commissions, I'
• 53:16
  d be reinvesting part of it in traffic so I could speed that up.
• 53:20
  But I would do that, I would create the content. Maybe I'
• 53:23
  d dedicate a little bit to driving it to generate some likes and so on.
• 53:28
  You have those first people you can talk to and start how you would
• 53:32
  create the content in audio video format because I see you have a very cool
• 53:37
  recording set. It' s simple, but with the little blue lights.
• 53:42
  If you' re watching it, this is audio formatting normally, but it
• 53:45
  ' s also on YouTube, then you' ve created that to make content,
• 53:51
  to create something that you have there your microphone, the set. We
• 53:52
  do direct here, I record, courses for my formations, for my formations.
• 54:01
  Sometimes I meet up also doing podcasts and stuff, but well, in
• 54:06
  the end, beyond the aesthetics of plus, it' s a comfortable place
• 54:09
  where I get to do the camera, doing the spotlights and I' m
• 54:13
  here and I can start recording. I wouldn' t have to appear on
• 54:17
  that content. If you start from scratch. Yes, if I started doing
• 54:21
  it, I would. I would start talking about my reflections and so on,
• 54:23
  but because it has already broken the barrier of recording my own videos and
• 54:27
  so on. But if I didn' t have that capacity either or didn
• 54:30
  ' t enjoy it, I' d start by sharing videos that have to
• 54:34
  do with other people' s issues. Today there are a thousand tools to
• 54:35
  take a YouTube video, cut into pieces and share and share, and today
• 54:38
  by network algorithms such as Instagram, tiktok and so on. It no longer
• 54:44
  depends only on the followers you have. You can also reach people who are
• 54:45
  not your followers And if you make a video that really brings a concrete value
• 54:52
  and can go viral, you can reach large audiences and you can grow up
• 54:55
  somehow and you can attract people you could talk to later. Then, if
• 54:59
  I didn' t want to, I' d start recording videos. I
• 55:01
  would talk about that topic, it would generate conversation, but if I didn
• 55:05
  ' t want to do that, I would take videos that are already there
• 55:08
  and share fragments if they could be from the producer I' m promoting.
• 55:09
  Perfect, because so I make known to the audience that person with whom then,
• 55:15
  then, they will be familiar to promote the product. But I wouldn
• 55:17
  ' t have to ride all this. Many of the videos, even some
• 55:21
  of the chapters of my courses, I record it in the office that I
• 55:28
  have that doesn' t have all this. That' s what you wouldn
• 55:30
  ' t need at home. Yes, I have all this in my house.
• 55:34
  Yes, for a while your office, but I didn' t like
• 55:38
  it and I manage well at home and we have the recording studio here,
• 55:43
  we have an office where we can work if it' s very comfortable.
• 55:46
  We have the beach up ahead with sea views. We' ve designed it
• 55:50
  in the end. We are in the place that favors us to be at
• 55:53
  ease working and when it comes to promoting those products directly, you would put
• 55:59
  an affiliate link in the description the video, for example, or you would
• 56:02
  send to an email list to give you their email and so to be able
• 56:07
  to impact several times depends on the product, if it is not uniquely,
• 56:15
  in parallel and create my own content, that is, creating my own list,
• 56:21
  sending them to a Whatsapp group. Maybe. It doesn' t have
• 56:22
  to be a list. You don' t have to ride all the fuss
• 56:25
  about having this one of subscribers. It can be a group of whatp where
• 56:30
  you' re putting it in and you' re also sharing that content.
• 56:31
  That' s where you' re generating conversation and stuff. At first you
• 56:35
  ' re going to start small if you don' t have money. If
• 56:37
  I didn' t, I' d start big. But you' re
• 56:38
  gonna start small. So they' re people you' re going to be
• 56:42
  talking to like that having conversations about that subject. Then you would take them
• 56:45
  the places where I can then give them that product or another, because in
• 56:49
  the end it no longer depends on promoting a product. If you take him
• 56:52
  to your field, he has the ability to promote several things. If you
• 56:54
  send them directly to the producer no longer, then if you wanted to build
• 57:00
  my own list, there is my own Whatsapp group, but it is a
• 57:02
  rule that specific moments also test to send the link directly to the producer if
• 57:07
  they are on a launch, because in the catchment phase I would send directly
• 57:12
  to the producer unless I have made a previous pick- up, which I
• 57:15
  would recommend you make a previous pick- up and then you already send them
• 57:17
  directly to the sale process. Then it depends. But if you don'
• 57:21
  t have much knowledge, you can prove how to send the producer directly and
• 57:25
  then you' re building everything else. And if you start doing that with
• 57:28
  some knowledge, within what time frame you can bill. Let' s say
• 57:35
  fifty zero euros you see it feasible in a year of zero without having any
• 57:39
  investment without having money to get that. Or it really takes at least ten
• 57:44
  thousand twenty zero euros in advertising in a trafficker. If you want to reach
• 57:49
  fifty zero euros, you see it feasible, you can do it. You
• 57:52
  can do it if you' re very good at positioning in Google, but
• 57:59
  that already requires a long process. That' s not the point. Suddenly
• 58:00
  start billing fast if you do it without investing in advertising through social networks.
• 58:07
  You need to either do something that goes viral, get something that goes viral
• 58:15
  so it gets a lot to the audience. Or you need a slower process.
• 58:20
  Unless promotions products that generate a lot of Commission or you, you could
• 58:23
  generate fifty zero euros if you sell fifty products that generate a thousand euros of
• 58:30
  commission and there may be then that would already depend. Maybe you can have
• 58:32
  an audience of two hundred people that fifty I bought you a product that gives
• 58:37
  you a thousand euros of commission. It could be if you work with them
• 58:39
  hand hu hand, if you go accompanying them, if you do a little
• 58:43
  bit, be that work of Clowser. It could be I would already recommend
• 58:46
  products that have a larger commission to allow you to grow faster. But it
• 58:51
  is true that it would not be feasible to reach fifty zero without investing part
• 58:55
  in advertising. If you' re already investing in advertising, you can come
• 59:00
  in, no doubt. If you have the right knowledge, you can certainly
• 59:04
  arrive. I have trusted students who have billed fifty thousand hundred zero not with
• 59:07
  trusted investing in traffic. Put that one hundred zero. You keep seventy because
• 59:12
  you' ve invested thirty percent or thirty- five advertising is worth once you
• 59:15
  know how to do it well, that is, it' s very possible.
• 59:16
  There are people who pay a lot better, but if you don'
• 59:22
  t invest in advertising, unless you invest a high- cost product and create
• 59:28
  that audience that there already would be important to create your own personal brand,
• 59:31
  that is, that people were following you for who you are, for how
• 59:34
  you communicate and so on. Yes you could arrive, although it would be
• 59:40
  losing potential the new boost a bit with advertising and the and already for the
• 59:45
  last question, topic of advertising. Sure, you and you say come on,
• 59:47
  I got 30 zero euros. I' m gonna invest them. But
• 59:50
  one thing is to invest them and another thing that is profitable, to choose
• 59:53
  the public some advice so that you don' t throw the money away with
• 59:59
  advertising, that I think that happens and more and more and more and is
• 1:00:00
  more expensive. Just one and that' s where most of I have a
• 1:00:07
  video that' s called the three mistakes the fans make, they' ll
• 1:00:09
  never see the results they want. And it' s super simple. I
• 1:00:15
  mean, I' m not going to find out one thing, but I
• 1:00:17
  make it very obvious, but that hardly anyone knows how to do it is
• 1:00:23
  a lot of people write to me and Javi tells me I want to see
• 1:00:24
  results. As an affiliate, I' ve been trying to invest money in
• 1:00:29
  advertising and so on and I' m losing a lot of money. And
• 1:00:30
  I tell them what you' ve done is worth it. I have not
• 1:00:31
  done this, I have done this promotion, I have done so I know
• 1:00:35
  that it is worth how it has formed you, because Look, I have
• 1:00:37
  done nothing, or I have done this formation. Whatever' s worth perfect
• 1:00:38
  ok. You' ve invested this, you' ve lost this money.
• 1:00:42
  Why didn' t it work out for you, that is, what didn
• 1:00:47
  ' t work. So that wasn' t a positive return. I don
• 1:00:52
  ' t know, because if you don' t know, that' s
• 1:00:57
  the main mistake. Which makes you able to see the results you want.
• 1:01:00
  It' s when you do a campaign, if it doesn' t give
• 1:01:05
  you the results you want to know, why isn' t it giving you
• 1:01:07
  those results and what action do you have to run for to turn it around?
• 1:01:10
  And if he' s giving you the results, what do you want
• 1:01:14
  to know, why is he giving you those results? In order to replicate
• 1:01:16
  it, people launch campaigns, do things, but don' t really know
• 1:01:22
  why something works and why something doesn' t work. That' s why
• 1:01:23
  we don' t get too deep into it. Let' s analyze,
• 1:01:28
  throw anything. And now that the numbers speak, the numbers speak to us
• 1:01:30
  and tell us exactly what to change. And so it' s impossible that
• 1:01:36
  I don' t see results, because you have to improve at every moment,
• 1:01:40
  that you have to change. Then the advice you would give really learns
• 1:01:45
  to read the results of your advertising campaigns so that if I ask you why
• 1:01:49
  something isn' t working out for you, be super clear and know how
• 1:01:52
  to respond and what is usually that biggest mistake. It' s usually an
• 1:01:55
  audience problem that you' re not reaching the right audience. Or there'
• 1:02:00
  s a lot of them. That' s what we call the roy phase
• 1:02:01
  and that' s how it' s worth it. You' re already
• 1:02:06
  generating sales, but you' re not having the return I' d be
• 1:02:08
  looking for. So, now let' s look for that return. Then.
• 1:02:10
  That' s where we, very quickly, seek the enemies, that
• 1:02:15
  is, what is the enemy that is preventing you from seeing that positive return,
• 1:02:17
  that you seek, that you multiply by two by three, or what
• 1:02:21
  is then an enemy It may be that few people put in my announcement.
• 1:02:25
  I have little what they would call ctr few people use in my ad.
• 1:02:29
  Okay, why are we gonna get more people put in my ad? Another
• 1:02:34
  enemy It may be that many things put in my ad, but then few
• 1:02:36
  sign up inside the process is worth why it is getting us written in there
• 1:02:43
  later, for various reasons. Another thing might be that you press a lot
• 1:02:46
  of semi- ad. Many write, but then they don' t buy?
• 1:02:49
  Why? Why don' t you buy? What kind of audience are
• 1:02:52
  you attracting so they don' t buy? What kind of promises are you
• 1:02:54
  bringing in so they won' t buy? Only with those little things you
• 1:03:00
  can radically change the results by working brutal brutally this you' ve revealed,
• 1:03:05
  I think it can help a lot of people improve their results and something you
• 1:03:12
  ' re going to do lately, something you' re going to change,
• 1:03:15
  a pitch, something you can tell us about. Buff then, now look
• 1:03:16
  I' ll tell you that this week five new people have entered the team.
• 1:03:22
  We' re expecting another three for next week. I mean, we
• 1:03:24
  ' re in the whole process of climbing the agency. We' re helping
• 1:03:28
  big customers know how to give it great results. The only one limited is
• 1:03:34
  ourselves, because there are many companies that are looking for us. We have
• 1:03:37
  a chance to have many customers, but we ourselves are the ones that limit
• 1:03:40
  that growth. So we' re working a lot on scaling up the Agency
• 1:03:45
  and for that we' re working a lot on getting a lot better what
• 1:03:50
  we do within the Agency so that the method that we implement and that works
• 1:03:55
  takes a lot less time and running it, so we can bring more customers
• 1:03:58
  in parallel. So that' s what we' re putting a lot of
• 1:04:00
  focus on, and at the same time I' m pushing a lot to
• 1:04:04
  build professional affiliates to then strengthen. It is a whole circle, not ultimately
• 1:04:06
  professionals who have great products, who are managing many the Agency so that they
• 1:04:10
  can promote them. So we' re doing a lot of cane on those
• 1:04:15
  two lines and part of being optimized to be able to scale the Agency has
• 1:04:19
  to do with new projects, which we' re going to get, with
• 1:04:24
  tools, into the world of software and so on to do things to measure,
• 1:04:30
  so that people have tools that you don' t see anywhere in the
• 1:04:33
  face, like promoting a affiliated product. There' s some artificial intelligence I
• 1:04:35
  use or day to day, always in the Agency' s excess ochets it
• 1:04:42
  to make artificial intelligence and you' re already using some tools for it.
• 1:04:45
  I understand that throwing out GPT, but some automations or something so you'
• 1:04:50
  re doing. Yeah, we' re with CHATGIPT for a thousand things to
• 1:04:56
  create content. We create a lot of content for affiliates. We use it
• 1:04:59
  the way we believe it. With that we are now creating tailor- made
• 1:05:04
  content for each of the affiliates, that is, you, as an affiliate
• 1:05:09
  of one of our products, can have custom content for your audience and the
• 1:05:14
  four hundred affiliates can have it. We' re working on that and we
• 1:05:17
  ' re going to make it available for this launch. And then there are
• 1:05:24
  many internal processes that also happen alone with artificial intelligence, defining strategies for affiliates,
• 1:05:29
  for what they can implement, for them to see results. We can
• 1:05:32
  automate all that, too. And then there' s always a human contact.
• 1:05:36
  Membership is not without a relationship between people but there are many. I
• 1:05:41
  mean, if a person on my team needs an hour of meeting with an
• 1:05:45
  affiliate to define the perfect strategy for their audience. Now you don' t
• 1:05:49
  need any more now and some tools to recommend artificial intelligence. I always like
• 1:05:54
  going to the basics. I don' t go crazy with great tools.
• 1:05:58
  I think they use with a correct use of CHAGPT you can do everything and
• 1:06:02
  then tools like Make, for example, the old integromat or a Zappier that
• 1:06:08
  I can automate in the connection between. Also as excel or wu sites irtabol
• 1:06:15
  we use all that for CRM themes, so in the end I used the
• 1:06:19
  automated GPT chat theme with systems like Make, which allows you to execute actions
• 1:06:28
  alone. I have made in the entrepreneurial club triumphs that is a telegram group
• 1:06:32
  every Monday and Thursday with make and with integrated chajept. A summary of all
• 1:06:39
  the comments, with links, is generated with the mention to the people.
• 1:06:43
  And it' s brutal, because that' s what I did before manually
• 1:06:46
  and now automatically and much better than I do, they check. Everything puts
• 1:06:48
  the summary with the points of each and it' s brutal the time that
• 1:06:53
  is saved and the service and what helps people, because now they don'
• 1:06:57
  t have to check every day, but with them coming in on Monday on
• 1:07:00
  Thursday they check and if there' s something that interests them and this is
• 1:07:03
  just an example, then artificial intelligence. I think it' s going to
• 1:07:08
  change everything and whoever stailo takes advantage of is going to have results a lot
• 1:07:13
  faster than any other business. Okay. And now, to finish, Javier,
• 1:07:16
  where people can find more information about all this, where they can find
• 1:07:21
  you, you, contact you, hire you whatever it is, because my
• 1:07:26
  operations center, where I am most of some way localizable, is instagram en.
• 1:07:30
  Javier, lices can find me, they can go on. I share
• 1:07:33
  a lot of reasoning content, with maqueti of affliction, entrepreneurship and so on,
• 1:07:38
  and they can write me for private. If you want, I'
• 1:07:40
  ll see it for sure and also in the do in Labio. I have
• 1:07:43
  there, because all the free classes, courses that can be done, services
• 1:07:46
  that you can offer from the agency and so on. They' re gonna
• 1:07:49
  find everything there, but, well, they' re writing for private.
• 1:07:51
  Tell me what you thought. I want to know what you took? Even
• 1:07:55
  putting up a stories or whatever, mentioning us and seeing if you' ve
• 1:07:59
  taken all this away. Shared Gospel Javi. Thank you so much. I
• 1:08:03
  was just commenting that just stopped the recording. I hope it' s recorded
• 1:08:06
  and there' s no problem here with Skype. A strong hug and nothing
• 1:08:10
  we' re in touch with and congratulations on everything you' re creating and
• 1:08:13
  everything you' ve contributed in this amazing interview. A big hug. Thank
• 1:08:16
  you very much. A hug.