Latest / Identity at the Center / #290 - Digital Trust with Joni Brennan of DIACC
Transcript
- 0:00That's my concern. That's what I don't want to have
- 0:02happen is that wallets become another password and I have to
- 0:04have like a key ring of a whole bunch of wallets hanging from
- 0:07it. And that's kind of where we're
- 0:09at right now. If you think about a wallet, I
- 0:10don't know if that's a great analogy because the wallet just
- 0:13contains a bunch of other stuff in it.
- 0:14But I have credit cards, I have identities, I have, you know,
- 0:18coupons of things I've never used, right.
- 0:21There's all kinds of stuff in there and I don't know.
- 0:23Now think about if, if wallet is the analogy that we really want
- 0:26here. And that's just that's, that's
- 0:28my, you know, as of what's today, June 13th, staring at the
- 0:32mountains in a pontificating way opinion.
- 0:34What do you think, Johnny? Yeah, you know, Ding, Ding,
- 0:38Ding, right. Like if you, if you, if wallets,
- 0:42if you have as many wallets as password, user IDs and
- 0:45passwords, it's totally failure, right.
- 0:48So yeah, that's definitely one of the one of the concerns and
- 0:52one of the things to not do. This is identity at the center
- 1:03if it has anything to do with IAM.
- 1:06This is the go to podcast now your hosts Jim McDonald and Jeff
- 1:13Stedman. Welcome to the Identity at the
- 1:20Center podcast. I'm Jeff, and that's Jim.
- 1:22Hey, Jim. Hey, Jeff, how are you?
- 1:25Not so bad yourself. Would it be OK if I started the
- 1:28podcast with a list of complaints?
- 1:30Would that be like would that be normal for the the first few
- 1:34minutes of an Identity to Center podcast?
- 1:37It, it, it would be normal for you, yes, but I'm going to allow
- 1:40it because I know that you and I have been struggling with a
- 1:43myriad of technical issues for like the last month.
- 1:46Go for it. I'm guessing that's what you
- 1:47want to talk about. Well, no, I do have a list, but
- 1:51I'm going to surprise you. I'm not going to complain.
- 1:54You know, I had a whole thought about different things that you
- 1:56complained about, but I'm feeling super fortunate at the
- 2:00moment. The story I was going to bring
- 2:02out, Hopefully folks have realized that we're publishing
- 2:05now to YouTube as well as to, you know, all the audio podcast
- 2:09platforms. And I sat with Denise and we
- 2:12were watching one of the recent episodes and she's like, wow,
- 2:16Jeff's background. Like is that a green screen
- 2:19background? I'm like, no, no, that's the
- 2:21background. His background looks so much
- 2:24better than oh boy, here we go. Because you say.
- 2:29I spent money on it. Well, the bragging part on your
- 2:31own and it's like she's like, we got to upgrade your background
- 2:35game. So I I don't have a timeline for
- 2:38y'all, but I could say this all this behind us, as cool as it as
- 2:44it is for me, it's going to be upgraded.
- 2:46And I think what it is is like there's a whole room over there.
- 2:50The whole thing's going to be turned around.
- 2:52Yeah. The only thing I can say is that
- 2:54like, I'm not big, big on change.
- 2:56I I like things to stay the same.
- 2:59So that's going to be a little bit hard for me.
- 3:01But overall, I think improvements are coming all.
- 3:04Right. Well, if you want to jump on a
- 3:05video call, we can. I'll help you design it.
- 3:08I mean, most of streaming these days or recording is, you know,
- 3:12visual quality, audio quality. Visual quality is camera and
- 3:16lighting. It doesn't matter really the
- 3:17camera almost as long as you have really good lighting and
- 3:20the audio is we've got, I think we've got that locked down.
- 3:22Maybe not today. We've had so many technical
- 3:24issues, your stuff, but generally speaking, we have the
- 3:28audio kind of taken care of. But yeah, let's let's do it,
- 3:31man. I mean, I put a lot of time and
- 3:33money into my office. I was like, look, I spend all my
- 3:35time. I'm either there or I'm at an
- 3:37airport somewhere. So let me just get this set up
- 3:40and do it the way I do it. So I've got like smart lighting
- 3:42in the background. Obviously not today.
- 3:44I'm in Las Vegas in a hotel room.
- 3:45But you know, my my home studio has has the set up and you know
- 3:51I'm happy with the way it works. Yeah, well, Denise has decorated
- 3:54my whole house except for my office.
- 3:56And when people come over, they're like, oh, your house is
- 3:59so beautiful. Then they get to the office and
- 4:01they're like, OK, probably wondering like, why isn't your
- 4:04office beautiful? Jim did this, that's why.
- 4:09Denise, you did such a horrible job in the office.
- 4:12Now it was me. Well, yeah, let's work on it.
- 4:15I mean, this is a work in progress, but yeah, we're doing
- 4:17the video more, trying to get better at that same thing.
- 4:21Like for my skill and video editing, it's still just you and
- 4:24I, you know, when it comes to the podcast.
- 4:25So yeah, a lot of a lot of work goes into it.
- 4:28But you know, if I ever get out of identity, I feel like, well,
- 4:31I could do audio podcast editing or maybe some video podcast
- 4:35editing as a side gig or maybe want to retire or something.
- 4:37I don't know. You definitely could.
- 4:39It's you and I for every episode.
- 4:42But I think what makes the identities to our podcast
- 4:47awesome is our guest today. We have an awesome guest from
- 4:51the wonderful country of Canada. And I always thought like, if I
- 4:55had to pick a country to move to, again, not big on change,
- 5:00it'll probably be Canada. But like, here's the thing.
- 5:03When I think of like, oh, I, I, I watch something like alone,
- 5:06right. And that's like up in like Great
- 5:09Slave Lake and like the top of Canada, I'm like, yeah, I would
- 5:13live there. Yeah.
- 5:14That would be like a 5 hour trip to Walmart.
- 5:18So. You, you wouldn't have like, you
- 5:21know, wired Internet or anything.
- 5:23I don't know. So I I I love the wilderness
- 5:26that Canada has, but I'm also so addicted to convenience.
- 5:32Well, I think once you fall into that lifestyle, I'm the same
- 5:34way. So I am not interested in moving
- 5:36to the wilderness. I want air conditioning, I want
- 5:39electricity, running water, good food.
- 5:42I have said it before, I'm an indoor cat and I'm happy with
- 5:46that. But yes, we do have a great
- 5:48guest. We've got Joni Brennan, she's
- 5:51the president at the Digital ID and Authentication Council of
- 5:54Canada, also known as the DIAC. Welcome to the show, Joni.
- 5:58Awesome. It's so wonderful to be here.
- 6:00This is really one of the highlights of my career.
- 6:02Thanks so much for inviting me today.
- 6:04So I of course, prompted you to say that before we hit the
- 6:07record button. So, but I'll take it.
- 6:09I'm going to isolate that and just get a collection of people
- 6:11saying that when they come on the show.
- 6:13But why don't we get into it and really kind of learn more about
- 6:16your background? You know, it's the thing we do
- 6:17whenever we have someone on for the first time is let's find out
- 6:20about Joni, right? What's her identity, origin
- 6:22story? How did you get into this space?
- 6:24Is it something that you chose or did it choose you?
- 6:27Yeah. Well, thanks.
- 6:28Actually probably a little bit of both.
- 6:32I'm, I'm also a member of the ID Pro board.
- 6:34And, you know, I raised that because I think a lot of us who
- 6:37are in the identity industry did kind of fall into it or somehow,
- 6:43you know, it wasn't necessarily a formal training for it.
- 6:47So I got my start. I went to Rutgers University in
- 6:51New Jersey. It was located physically right
- 6:54next to the IEEE Standards Association.
- 6:58So I had a, you know, exposure to standards and what they were.
- 7:02I kind of went straight out of communications and informatics
- 7:07degree at records into into IEEE to work on as a Webmaster.
- 7:14And that's Holt. And then, you know, we there was
- 7:17a number of kind of non traditional standards that were
- 7:21developing within that ecosystem.
- 7:24One of them, and I worked across many of them in my kind of web
- 7:28and tech role. One of them was focused on this
- 7:31topic of digital identity and you know, of all of the projects
- 7:37that I was working on, that digital identity, one really
- 7:41spoke to me in terms of like the human technology intersection
- 7:46and kind of how impactful this would be for society versus
- 7:50like, no offence to how do you hook up an interface with a
- 7:52printer that's important, but you know, how are you, how are
- 7:55people going to interact with technology and the identity
- 7:58layer? So I, I really kind of was drawn
- 8:01to that particular initiative and you know, from there went
- 8:06from kind of being Webmaster to being a program manager for the
- 8:10software engineers in that initiative, which was the
- 8:13Liberty Alliance and, and kind of, you know, stayed there and
- 8:18never left. So I got my whole identity
- 8:21management ecosystem, education really just by being a part of
- 8:25the nonprofit standards best practices ecosystem.
- 8:29And so I've, yeah, I've been a nonprofit for my whole career
- 8:32and basically an identity for my whole career, 20 plus years now.
- 8:37A lifer. My, my, the wall.
- 8:39Go Scarlet Knights. Woo.
- 8:41Hoo, I need one of those? It's it's somewhere.
- 8:46I need it digitally though. Well, it won't be in my
- 8:49background for long, but for now it's there.
- 8:52Love it. Tell us about the Liberty
- 8:54Alliance. I think that's something that
- 8:55you mentioned before and I guess I wasn't familiar with it.
- 8:58I've I've only been an identity for 20 years, so maybe I'm the
- 9:01rookie on the block, but tell me about Liberty Alliance.
- 9:05Like what is that? Yeah.
- 9:06So Liberty Alliance was an association, a membership
- 9:12association, industry standards association.
- 9:16And it was, if the audience is not familiar with Liberty
- 9:20Alliance, they may be familiar with, with a protocol called
- 9:25SAML, little thing called SAML which is rumoured to be dead but
- 9:29is not dead, is is still very much alive.
- 9:33So, you know, standard SAML was developed in the Oasis Standards
- 9:40Association. And as it reached, as SAML
- 9:44reached a point of maturity, another association called the
- 9:47Liberty Alliance formed. And that association formed to
- 9:51extend SAML and to really codify it for federation use cases and
- 9:58to advance its adoption in federation use cases and build
- 10:01more assurance criteria and risk management criteria around it.
- 10:06So, yeah, so that organization was focused on that side of
- 10:11things. And I think I was there from, oh
- 10:15gosh, I want to say like 2003 until it until it reached its
- 10:20end of its life until about like 2008, 2009.
- 10:23And yeah, it was quite the community.
- 10:25And you know, through that, through that effort and working
- 10:28on federation and single sign on and you know what that ecosystem
- 10:32of technologies, you know, had to offer also saw the rise of
- 10:38things like another Canadian, Kim Cameron's seven laws of
- 10:41identity and open ID and open ID Connect.
- 10:44And so it's, it's been really interesting to see the
- 10:47progression from the SAML and Liberty Alliance days through to
- 10:52the, you know, technologies that were emerging now established
- 10:55and, and then, you know, the new protocol and models that are
- 10:58coming into the space. So yeah, it was a, it was a,
- 11:01it's an old school reference for sure.
- 11:04And it's always awesome to get to talk about it a little bit
- 11:07now. So Joni, with regards to Liberty
- 11:10Alliance, I'm going to throw you one from out of left field here.
- 11:13So in my early identity days, I was familiar with Liberty and
- 11:17Alliance. Were there a, was there a lot of
- 11:21involvement from folks from General Motors?
- 11:24Because I kind of always had like in my mind that there was a
- 11:28big GM support or component of Liberty Alliance.
- 11:32So I'm asking you to like put on your time machine and go back I
- 11:36guess. Yeah, You know, I'm trying to
- 11:41recall, you know, something like General Motors.
- 11:44It's I, I can't say that I recall specifically them.
- 11:49Lots of organizations, I, I don't remember the number right
- 11:53now, but definitely a substantial number of members.
- 11:56And in particular, you know, some jump out like, you know,
- 12:00the old Sun Microsystems gang and, and folks who were really
- 12:04putting forward, you know, at the forefront of open standards
- 12:08development and open technology. So lots of amazing members and,
- 12:14and telcos and, you know, global, global footprint.
- 12:17So. But I don't remember if it was
- 12:18GM. So let's go ahead and say, yeah,
- 12:20GM was there and they were awesome.
- 12:23Yeah. So I mean, I don't want to take
- 12:26this for granted though. I mean, you know, putting the
- 12:30going back 20 years identity was not standards based.
- 12:35It was, you know, put agents on web servers and that's how you
- 12:41would do authentication. And I think even when Samuel
- 12:44came along, right, there were a lot of proprietary solutions
- 12:49kind of running after, you know, solving the authentication
- 12:53problem. And then there's a standard,
- 12:54Samuel, one point O and then two point O started up someone and
- 13:01not just someone, but a lot of folks had to kind of get behind.
- 13:05There's some kind of rally around it.
- 13:07And nowadays authentication, 95% of authentication is following
- 13:13one of the major standards, right?
- 13:15It's not, you know, proprietary solutions with web server
- 13:20agents. And you know, it gives me the
- 13:23thought that authorization today is still like authentication was
- 13:2820 years ago. Everybody kind of rolls their
- 13:31own when it comes to authorization and it seems like
- 13:34it's an area, right for standardization and and kind of
- 13:39the the same kind of path that you were involved in as kind of
- 13:43this old school identity person and kind of the liberty Alliance
- 13:48driving forward the standards for authentication.
- 13:52I think it's important to acknowledge it, right?
- 13:54I'm going to you know, like give you a high five year because it
- 13:59laid the groundwork for where we are today.
- 14:03If we're still we're 20 years ago and it was all proprietary.
- 14:06I mean, this would be it would be almost impossible to scale.
- 14:11Yeah, absolutely. I think that I think that you
- 14:15know what you're touching on about authorization and and you
- 14:20know how the ecosystem has evolved.
- 14:23I think, you know, one of the kind of both interesting and
- 14:26challenging things about the digital identity as a, as a
- 14:30subject matter is there's so many lenses to look at it
- 14:34through. You know, you can look at it
- 14:36through the authentication side, through authorization.
- 14:40I had a lot of, you know, wonderful opportunity to work
- 14:43with folks like Eve Mailer and her work on UMA and, you know,
- 14:46lots of different approaches there.
- 14:49And, and you know, for identity, you could also be talking about
- 14:54consumer identity or enterprise identity or citizen identity.
- 14:58And from a patternistic perspective, the capabilities
- 15:03and what we're trying to achieve are, you know, there's, there's
- 15:05common patterns there. However, from a kind of an
- 15:10audience and A use case perspective, the, you know,
- 15:13adoption, it certainly looks different when you're in the
- 15:16enterprise ecosystem and it's like this is what you're going
- 15:18to do versus OK, we want citizens to get on board with us
- 15:21or we want to create delightful experiences for our customers
- 15:25and our clients. So yeah, I think that's one of
- 15:27the interesting things about identity is you can take so many
- 15:30different angles on it. And then about authorization,
- 15:33particularly, I'm also really kind of interested, I'm always
- 15:38like thinking about people just like, how are people going to do
- 15:40this? And, and thinking about, you
- 15:43know, having things like consent and controls there And like,
- 15:47what's the line? Like one person loves the
- 15:50Android phone that you can tweak out all the things and do all
- 15:53the stuff and you know, and other people love the iPhone.
- 15:56It's like just set it up for me and go to me and I just wanted
- 15:59to go. And so that's around
- 16:02authorization and around identity in general,
- 16:04particularly when you're dealing with the public, kind of,
- 16:07there's going to be different lines or, or different,
- 16:10different perspectives on, you know, what the person, what does
- 16:13the person want, and also then kind of what's best for them and
- 16:17what's best for the security and risk management of the
- 16:19situation. So I I find those different
- 16:21lenses fascinating and challenging, but but really
- 16:26fascinating about the different ways that we can look at this
- 16:28space. Yeah, really.
- 16:29I feel like we could have an entire episode just kind of
- 16:33talking about that. We have had episodes talking
- 16:35about standards and how you drive from.
- 16:40And I was thinking to in my, my initial thought was
- 16:44authorization and authentication, like
- 16:46authorization is such a harder problem to solve than
- 16:48authentication. But that's today.
- 16:52I think at the time you're looking at authentication, there
- 16:55was no common standard. It wasn't so easy to solve
- 16:58because there's probably a gravitation toward, well, we
- 17:01need to come up with the standard that solves every
- 17:03scenario, every use case. And I don't think that's the way
- 17:07you attack something like that. You have to say, what are the
- 17:10common use cases? Not it's not going to be 100%,
- 17:14maybe it's 80%. And let's come up with a really
- 17:17good solution for that. And then what you find is that
- 17:21organizations kind of abandoned those edge cases and because
- 17:25getting on the standard has so much benefit that you don't want
- 17:29to be different. So anyway.
- 17:33Sorry, go ahead. No, you'll go.
- 17:37No, I was going to move on to our next topic, which was around
- 17:40where you're at today, right? DIAC.
- 17:43DIAC. A lot of our listeners might not
- 17:46be familiar with DIAC. What is it that you all do?
- 17:50Why was the organization founded?
- 17:52And you know what is your mission today?
- 17:55Yeah. So, so DIAC is a nonprofit
- 17:59association. It was founded in 2012.
- 18:04It was founded through a group of public and private sector, so
- 18:10governments and private sector organizations who saw a common
- 18:14need to advance digital identity and authentication for the
- 18:20Canadian ecosystem. Now, the way that they came,
- 18:23that came about is there was during the global financial
- 18:28crash 2008, 2009, the Canadian financial ecosystem weathered
- 18:35that storm arguably better than other jurisdictions.
- 18:40And so the federal government, the finance department at the
- 18:44time did a study of the electronic payments, you know,
- 18:48the of the, you know, electronic payments ecosystem.
- 18:51And they brought together public and private sector
- 18:53representatives to recommend kind of what worked well within
- 18:56our financial ecosystem and what didn't work well and where you
- 18:59know where, where it needed to, you know, where improvement
- 19:01would be good. Out of that report of that
- 19:05electronic payments task force, there was a recommendation that
- 19:08Canada's economy would benefit from a digital identity and
- 19:13authentication framework, That that framework should be
- 19:17developed through a collaborative of the public and
- 19:19the private sector and that it should be developed in a self
- 19:23governing body. So that it was, you know, not
- 19:27going too far toward only public sector priorities or too far
- 19:31toward only private sector priorities.
- 19:34So This is why actually the Dai AC what I, you know, you know,
- 19:39after this career in, in global standardization with Liberty
- 19:43Alliance and, and frameworks with Liberty Alliance and the
- 19:45Kantara initiative, you know, I got the opportunity to come do
- 19:50this work in Canada. And one of the things that was
- 19:52so interesting to me was that the mission was actually to
- 19:55unlock Canada's full and beneficial participation in the
- 19:58global digital economy. And I was like, I haven't been
- 20:02in an identity organization that economic benefits for all was
- 20:06the mission that was like really different.
- 20:09So I think it's unique in the sense that we use.
- 20:13Inclusive accessible economic benefits for everyone in the
- 20:16global digital economy as that North star to bring public and
- 20:21private to the same table. And then, you know, we're
- 20:25developing, you know, what we have developed, you know, as a
- 20:28Co Co collaborative initiative is the pan Canadian trust
- 20:31framework, which is really sits on top of standards.
- 20:35And so if you've got your, your samls, your open IDs, your
- 20:38verifiable credentials or open source as the protocol that
- 20:42you're deploying, the framework sits on top and codifies the
- 20:47risk management profile requirements to, you know,
- 20:50around how you've deployed that standard.
- 20:52So that's like everything from how you've deployed the
- 20:55technology to do you have insurance?
- 20:57Do you have confidentiality policies and all of those pieces
- 21:01that help to ultimately de risk the adoption of the solutions by
- 21:07different, you know, whether that's by governments, private
- 21:09sector or the public? There was some research that you
- 21:12guys had put out too. And, and by the way, we'll have
- 21:13links in our show notes to a lot of this information.
- 21:16So you don't have to like remember URLs, things like that.
- 21:19We'll just put in our in our links.
- 21:21But there was one around the potential problem of identity
- 21:26and branding. Do you want to it was that is
- 21:28that ring a bell? First of all, it sounds like it
- 21:30does. And what would you share with
- 21:33the folks who are listening here?
- 21:34Like what is the synopsis of that so we can point them
- 21:36towards and kind of read the full, full research on it?
- 21:40Yeah, thanks for that question. We've done 4 waves of research,
- 21:46Canadian perspectives on digital identity.
- 21:48We use a third party qualified research firm about 3000
- 21:51Canadians coast to coast to coast.
- 21:55So we've got, you know through these four waves and we're about
- 21:58to do the 5th this calendar quarter this fall.
- 22:03So we have both overtime data of consistently asking the same
- 22:07questions as well as point in time data and asking questions
- 22:11that you know mapped to what was happening during that
- 22:14particular, you know, time. You know, we have seen slight
- 22:19growth in, you know, when we ask people what does digital
- 22:22identity mean, we've seen slight growth and understanding of
- 22:26that. But over the course of four
- 22:28years, we've only seen kind of general ability to conjure a
- 22:33definition of digital identity only just crack over 50% and you
- 22:39know, that's with assistance as well.
- 22:40So you know, what we find is that most people don't
- 22:44understand the words digital identity.
- 22:47Sometimes they think it means something totally different than
- 22:51than what we're putting forward. Sometimes it's just very
- 22:54confusing. So we find about, you know, but
- 22:57when we do explain what you know, what we mean by digital
- 23:01identity, we find that 55% of people are very supportive, 23%
- 23:07are unsure and 22% are completely just against the
- 23:11idea. So, you know, that research just
- 23:13helps us to know where we need to target our education.
- 23:17Like what is that size and shape that that 23% who are unsure?
- 23:22It also helps us to know that when we go out and we talk about
- 23:25digital identity to people, we just need to assume that they
- 23:29don't really know what we're talking about.
- 23:31And so often what we, you know, what we've been shifting to is
- 23:35words that are more naturally meaningful, like, you know,
- 23:40maybe most people do seem to know authentication or
- 23:43credential or digital wallet. So we're moving more to words
- 23:48that kind of describe the action more than this, this word of
- 23:52identity that seems to be very confusing to to to the audience
- 23:56that we're speaking to. So this definition of digital
- 24:00identity, this is something that we've asked in the past and
- 24:03we've asked a lot of people, a lot of you know, Identarati,
- 24:06we'll call it. And what is the difference
- 24:09between IAM identity and access management and digital identity?
- 24:13Because I'm curious here what your perspective is on this,
- 24:16because we've heard every I, I so far, everything that I
- 24:20thought would be a possible permutation of that answer.
- 24:22But every time someone answers it if they hear a new one.
- 24:24So for from your perspective, what is the difference between
- 24:29identity and access management and digital identity?
- 24:32Yeah. I think when I think about
- 24:37identity and access management as a definition, I think about
- 24:40it more as the collection of technologies, practices and
- 24:45processes for what I would call traditional identity management
- 24:52more in the ecosystem of federation single sign on
- 24:58enterprise identity. When I think about IAMI, think
- 25:02more of that space in maybe the more traditional sense of that
- 25:09collection of, of tools. When I think about digital
- 25:14identity, I think more in a more inclusive ecosystem of, you
- 25:23know, even including, so you know, including that traditional
- 25:27suite of, of technologies, practices and, and processes and
- 25:32policies to also including, you know, identity identity
- 25:38verification, identity proofing the, you know, the more kind of
- 25:44Web 3 distributed identity, verifiable credentials.
- 25:49So when I think about digital identity, I I I think that the
- 25:52circle of different, you know, flavors of that it, it widens,
- 25:58you know, for me and my thought. So I guess when I to make that
- 26:02really short, when I think of I am, I think a little bit more
- 26:05kind of traditional the foundations of everything that
- 26:07we've built on. And when I think digital
- 26:10identity, I I think more yeah, just inclusive of of the the
- 26:16broad suite of models and technologies.
- 26:18Now the other piece of that is what we have been shifting to as
- 26:23well is we've actually been, and I don't know if we've just moved
- 26:26the problem further to another side of the coin, but we've been
- 26:31shifting more to digital trust. And digital trust is defined as
- 26:36the technologies, policies and tools that help users to build
- 26:42confidence in their use of digital services.
- 26:46And I think that definition is more of kind of the output, it's
- 26:52more of what we're looking to achieve because what what we
- 26:55ultimately want is we want our our customers, our citizens, our
- 26:58clients and you know, employees. We want them to have confidence
- 27:01in the services that they're using and that they're
- 27:03interacting with. So we've been shifting actually
- 27:06to, you know, just to throw another complication into it.
- 27:09We've been shifting to digital trust over digital identity
- 27:13because, yeah, again, back to that first point, we find the
- 27:16digital identity hook to be really confusing on the other
- 27:20side for the listener. Well, congratulations, another
- 27:23new permutation in the never ending saga of answers to this
- 27:28question. I think it's a fascinating
- 27:29question only because I don't think that there is a right
- 27:31answer. I think context is really the
- 27:34only driving force between how you would answer that question
- 27:38because it's like, OK, well, what does digital identity mean
- 27:41to you? Joni is going to be different
- 27:44than what it means to Jim's dad, who we've talked about versus,
- 27:48you know, my wife, my dog, right?
- 27:50Other people who aren't in the business or have a different
- 27:53viewpoint. So I always find it fascinating
- 27:55when we get into this mix of, you know, what is I am, you
- 27:59know, what is digital identity? How are they different?
- 28:02Are they different? Why are they different?
- 28:04And to me, it's just, it's, it's the context, it's who are you
- 28:06talking to? And this idea of digital trust I
- 28:10find interesting because I'm not sure if it sits at a higher
- 28:15level than digital identity or is it the same level as digital
- 28:19identity? Or is it like an outcome of
- 28:22digital identity, meaning like it's kind of like not
- 28:25subordinate to it, but you know, kind of the next level down from
- 28:28that. And I could, I could, I'm
- 28:29already playing in my head. It's like, well, I can argue all
- 28:32three. So I don't know if that's the
- 28:33right answer. Does that ever come into your
- 28:36mind when you're thinking about that kind of thing?
- 28:38Yeah, I think foundational to our profession in our ecosystem
- 28:43is noodling away endlessly at definitions and what they mean
- 28:48and what we think they mean. And, and, and I'm I'm here for
- 28:52it, I'm all for it. I love these conversations.
- 28:57So, so I think, I think it's good that we kind of keep going
- 29:00through it and refining it. And I also think it's good that
- 29:02we, you know, shouldn't try to, it doesn't need to be one
- 29:06specific thing. I, I don't think we need to get
- 29:08it down to a power of 1. Sometimes I think that's been a
- 29:10challenge in our industry too. Like I like, you know, one thing
- 29:13that really bothers me too, when I hear like even auto correct
- 29:18on, you know, some tool that you're using to, to, to write a
- 29:21paper or one, if, you know, I would get a journalist that
- 29:24would kind of ask me questions, they would say a digital
- 29:27identity. Are you going to have a digital
- 29:29identity? And I'm always like, don't say a
- 29:32digital identity that's going to scare people, that's going to
- 29:35make them think like there's this targeted thing just moving
- 29:38through the space and time. So I think even there, it's
- 29:42like, I think it's a lot of fun and interesting and useful for
- 29:47us to go through those definitions together.
- 29:51I'm also just as equally and often more concerned about do
- 29:56the adopters, whether those are whether that's lawyers or, you
- 30:00know, law societies or governments or, you know,
- 30:05private, private sector companies.
- 30:07What I care about is do they see, you know, what problem are
- 30:11they trying to solve and do they see the value and what, you
- 30:14know, the work that we're doing to help them solve that problem.
- 30:16And so I'm just as happy not to use the words digital identity
- 30:21when I'm talking to somebody on the other side that, hey, we've
- 30:23got something that can help you. Let's speak the language that
- 30:26you speak and, you know, help it make sense for you.
- 30:30I'm, I'm in support of that. You mentioned digital trust and
- 30:34I know there's a few things that the DAC is working on now.
- 30:37I think there's a trust framework.
- 30:38I think we'll have a link in our show notes to that.
- 30:40Can you talk to us a little about what that trust framework
- 30:42is? You know, what is it, who is it
- 30:44intended for? Is it something that is freely
- 30:47available? Can anyone kind of use it?
- 30:48Is it, you know, tell us more like, why is this valuable for
- 30:52the community? Yeah.
- 30:53So in true identity fashion, what is a trust framework?
- 30:59You know, we could we could get into what that is.
- 31:01And I've even heard people, I've heard people use the words trust
- 31:04framework to mean federation. And then I'm like, I'm old
- 31:07because that's a federation to me.
- 31:09What you're talking about. It might be even federation
- 31:11operator rules I think is more specific to what it is.
- 31:16But I think even even that term trust framework can be
- 31:18confusing. So what the trust framework is
- 31:22and the way I describe it is that it's a risk management, an
- 31:25assurance framework. And I find that those words seem
- 31:28to be more naturally understandable for people on the
- 31:31other side. Why?
- 31:32Because what the framework is, it's a set of documents, digital
- 31:36documents that have auditable criteria that step up in terms
- 31:42of their rigour that help to help ensure that an organization
- 31:47has identified the risks of potential harms within its
- 31:50service and that they've mitigated the risks within
- 31:54within that service. And so if you think like, you
- 31:57know, risk on one side of the coin, and when you're managing
- 32:00risk, you're building assurance because you're building more
- 32:02confidence. So kind of think about those two
- 32:03things on, you know, two sides of a coin.
- 32:06So really it's it's this auditable set of criteria to
- 32:09help send a signal that you've managed risk.
- 32:12This is good because, you know, we all need to measure.
- 32:15We have a responsibility to know that we've, you know, identified
- 32:18potential harms and that we've managed them.
- 32:20So this is something we should always do for our customers,
- 32:22clients and partners. It also helps by providing a
- 32:26tool, you know, that organizations can use while
- 32:29they're building their services. So it can be guidance, you know,
- 32:32prior to an audit and you know, if you've, if you've taken this,
- 32:36if you've used this framework to build your tool and then to get
- 32:40certified it, it gives you a layer of liability mitigation as
- 32:45well. Because you can say, hey, we've,
- 32:47you know, we've, we've adopted this framework.
- 32:50The criteria is open, publicly available.
- 32:53You don't have to buy it and we've gotten certified using
- 32:56third party conformity assessment through information
- 32:59security auditors so you can show that you've invested in
- 33:03identifying those harm, potential harms and mitigating
- 33:06them and how to 3rd party verify that.
- 33:08So I think it's actually a really powerful tool that gets
- 33:11under that's, you know, not always really understood in how
- 33:16it interplays with technology, protocol and open source as part
- 33:22of that, you know, those last miles to adoption to de risking
- 33:26and building confidence for for that adoption.
- 33:29So it's all publicly available. You can you can find it on our
- 33:33site. It's also broken down into
- 33:34different capabilities. So like there's one for digital
- 33:37wallets, again, not prescribing the technology, but prescribing
- 33:40the outcomes that those wallets should be needing.
- 33:44It's available in English and French if you speak both
- 33:47languages or one of those languages.
- 33:49And it's really been again back to our mission around, you know,
- 33:53global digital economy, inclusive accessible benefits.
- 33:57It's really intended for application by any organization
- 34:00that's operating in the digital economy, although there are some
- 34:03pieces that are of course more fine-tuned to to Canadian
- 34:07principles in the Canadian ecosystem, you know, of course.
- 34:10Well, we'll have that link in our show notes.
- 34:12That one's relatively easy. Diac, DIAC, c.ca/trust Dash
- 34:18framework. But again, we'll have that in
- 34:19our show notes for people to check out.
- 34:22You sent over a bunch of links before and I want to kind of
- 34:24pivot slightly because you're getting something a little near
- 34:26and dear to my heart, which is a podcast as well.
- 34:28So you've got a, a podcast, or at least the DAC has a podcast.
- 34:32Is it called Pod Trust Talks and Digital dives?
- 34:35Is that the name of it? No, it's that's close though.
- 34:38It's called trust talks, Trust talks and digital dives.
- 34:42That's our DIAC pod. So yeah, trust talks and digital
- 34:46dives. We've just rebooted the podcast.
- 34:50Prior to that it was digital ID and me back to eating our own
- 34:54dog food. We're finding digital ID isn't
- 34:57resonating. So we're, you know, we're, we're
- 35:00moving in more to that language around digital trust.
- 35:03And, you know, I think that gives a part of why we did that
- 35:07as well as to give a wider range of topics that can be covered
- 35:11under that header. So yeah, trust talks and digital
- 35:14dives. And we've had some amazing
- 35:16guests like the, you know, the, the lead of our financial
- 35:20regulatory scheme. We've had some amazing leaders
- 35:23and, you know, doers and thinkers and it's just such a
- 35:26privilege and an honor to be you know, you, you guys know you,
- 35:30you get to you get to have many amazing conversations and raise
- 35:33those up for everybody to hear. So yeah, if we'd invite people
- 35:36to give a listen and if you have ideas on topics, let us know and
- 35:39maybe you'll show up in our podcast one day in the future.
- 35:42We'd love to have you. I'd.
- 35:44Be happy to I think this is the great thing about the community
- 35:46is people are generally willing to share.
- 35:48There's very little secret sauce when it comes to identity.
- 35:50We're generally all fighting a common enemy in this case.
- 35:54Yeah, I get it. There's vendors out there,
- 35:56right? And there's some competition.
- 35:57But for the most part, I think the identity community is
- 36:00extremely welcoming of new content and things like that.
- 36:02So we're happy to promote it on our show and and drive people.
- 36:06Hopefully we'll go check it out. So I'll have a link in our show
- 36:07notes for that as well. I know we've been talking for a
- 36:10little bit here, but you were at EIC.
- 36:12Was it last week or was it this week?
- 36:14I we time, does it mean anything?
- 36:16I'm in, I'm in Las Vegas again a week after I was in Identiverse
- 36:21for an entire week. So I don't know what day it is
- 36:23anymore, but tell me about EIC, cause I've never been Jim's
- 36:26never been. We've, we're, we're angling
- 36:29maybe to try and get out there next year.
- 36:30But tell me about EIC. What was it like?
- 36:32Yeah. So EIC was last week, you know,
- 36:36and let me just preface that with there's so many amazing
- 36:38conferences in our ecosystem and I think, you know, we know we
- 36:41could, we could be at a conference almost every other
- 36:43week if we wanted to or more. And some of us have done that.
- 36:48So, you know, there's loads and loads of great places to
- 36:50connect. EIC in particular is, you know,
- 36:55I, I'm, I love that conference because it's a place that I can
- 37:00make sure that we're forging and supporting those European
- 37:06relationships. And when I say European
- 37:08remembering too, that there's not just one flavor to what that
- 37:11means, you know, there's perspectives in Germany,
- 37:13perspectives in Sweden. It can be very different.
- 37:16So it's a great place to kind of connect with that ecosystem.
- 37:20And it's one of the ones that I I try to attend as much as I
- 37:24can. Identiverse is amazing.
- 37:26I'll be at excite next week in in or two weeks in Toronto.
- 37:30So anyway, lots and lots of great conferences.
- 37:32EICI think that this year there was some interesting takeaways.
- 37:39I did actually do a list of takeaways on LinkedIn and I
- 37:43mapped each one to a popular song, changing the title
- 37:46slightly so you if you follow me, you can find it there too.
- 37:51But in terms of takeaways, yeah, the, you know, there may be, I
- 37:55think that there are a lot we see there are a lot of pieces of
- 37:58the puzzle on the table to put together for digital identity.
- 38:01Like there's a lot of capabilities there.
- 38:03Let's take another little piece of my capabilities, Janis
- 38:06Joplin. So there's lots there to work
- 38:09with and you know, it we're in a new level of maturity.
- 38:14I've got Protocol wars, dead or alive, Bon Jovi, that's we might
- 38:18be moving past the protocol wars and into, you know, as someone
- 38:22who lived through, you know, Sam will open ID and all these
- 38:25iterations, it's nice to be talking about how do we work
- 38:27across technology stacks. So I think that's a real sign of
- 38:31maturity for our ecosystem as well.
- 38:34Then we had send in the wallets Barbra Streisand and that's
- 38:37definitely driven by the European, the European Digital
- 38:43Wallet initiative regulation that's come forward, which has
- 38:47codified particular technologies in as well a lot of pilots in
- 38:52the USDHSSVIP, some particular German government funded pilots.
- 38:57So wallets, wallets, wallets, and then we had AI been
- 39:02everywhere, Johnny Cash. So, you know, this is AI was
- 39:08kind of laced through all of the comments, all of the
- 39:11discussions, both in terms of what are the benefits going to
- 39:14be, you know, what are the risks going to be going forward?
- 39:18And I think, you know, as well as somebody who's been, you
- 39:21know, seeing technologies come and go, I, I personally think
- 39:25that there's AI is going to have more substantial impacts and
- 39:28less vaporware than some of the other things we've seen come and
- 39:31go. So it's good to see people
- 39:32talking about the, the, you know, the benefits and, and the
- 39:35harms in that space as well. So lots of great takeaways.
- 39:40Oh, last one, and that I almost forgot was people are centered
- 39:45the doors. And so this one was a comment
- 39:50that kind of slipped by me, but there was a presenter on the
- 39:53stage that said, ah, the, the model for SSI is intended to be
- 39:58issuer holder verifier, not issuer wallet verifier because
- 40:02it can be very easy to just kind of shift in we're issuing the
- 40:05credential into the wallet, we're issuing the credential
- 40:08into the wallet. Which then deletes the person,
- 40:11the holder, which is supposed to be in control of this data,
- 40:14which I'm guilty of too. So I was like, ah, I have to
- 40:17remember that. That's a very good point.
- 40:20So yeah, lots of good takeaways. And I think it's going to be
- 40:23about. I just particularly love.
- 40:25Yeah. Can we start working on trust
- 40:27and insurance across different tech stacks?
- 40:30And I think wallets or some other PKI trusted containers are
- 40:34going to be interesting to see how they evolve over time.
- 40:37So yeah, great opportunity to connect over there.
- 40:39I hope you guys make it. It's a lot of fun.
- 40:42They're a really fun group to work with.
- 40:44Yeah, I have to find that LinkedIn post.
- 40:46That's something. When you mentioned it, I
- 40:49thought, oh, that's a cool idea. When you went through the actual
- 40:52songs and ties to the topics, that's where I was pretty
- 40:56impressed. But the digital wallets would be
- 41:00remiss if I didn't kind of dig into that a little bit more.
- 41:04I would assume that was like kind of one of the biggest
- 41:07topics people wanted to talk about.
- 41:09Digital wallets are really the verifiable credentials, right?
- 41:13In my mind, the wallet carries the credentials, so there has to
- 41:18be the tie in. What are kind of some of the the
- 41:22key thoughts that you kind of like came away from the
- 41:25conference with relative to wallets and credentials?
- 41:30Yeah, I think again, yeah. So I think they're the wallet
- 41:36staying on brand wallet can be an overloaded word, you know, So
- 41:41I think we kind of love to lean into particular words and wallet
- 41:45is it, but that might be some other trusted container, you
- 41:52know, even with a browser or in a network.
- 41:54So I think that's one thing to kind of keep in mind.
- 41:57I think it's also what I really am keen to see is how both from
- 42:05a technical perspective and also from a trust like assurance,
- 42:09because you could have the best perfectly formed verifiable
- 42:12credential, but if you haven't done the work to verify the
- 42:14information in it, then what good is that beautifully formed
- 42:19technical credential? So yeah, how how does the
- 42:22technicals work and how does the trust, you know, validated on
- 42:26both sides across different technologies.
- 42:30And so for example, I see, you know, one ecosystem around
- 42:35Hyperledger, Andy Aries and that, you know, that side of
- 42:39wallets and SSI and then ecosystem around open ID for VCI
- 42:45and open ID for VP. Then you've got the, you know,
- 42:49the MDL ecosystem. So I think that ultimately
- 42:54what's going to be really fascinating is seeing how these
- 42:57different data models and different tech stacks, how will
- 43:01that play in wallets? You know, how will that play in
- 43:04the in the wallet ecosystem? By the way, wallets aren't
- 43:07standardized. So I know there are groups who
- 43:09are kind of working on parts of that as well.
- 43:11We're in the early days. So yeah, I think that's going to
- 43:14be a driver. Like how do you get these
- 43:16credentials, present them or verify them across these
- 43:19different tech stacks? And then I also think that if
- 43:23we, I'm, I, my personal belief is that when people have
- 43:27choices, that's an important part of building trust.
- 43:30Like, oh, I can choose to use one thing or choose to use
- 43:32another thing. You know, like building choice
- 43:34into the ecosystem is important for adoption.
- 43:37So I think as well, you know, having certification schemes on
- 43:41the security and privacy features of wallets eventually
- 43:46will be important signals as well.
- 43:49You know, for kind of how that you know, how will issuers of
- 43:52credentials kind of how will that inform how will
- 43:56certification and potentially inform their governance or maybe
- 43:59it'll be, you know, the Wild West, here's your credential,
- 44:01put it anywhere. You know, I don't, I don't have
- 44:03the answer to all these questions, but I do think that
- 44:06having a certification scheme or schemes that can signal that
- 44:10verification is another important piece of that
- 44:14ecosystem too. So, so yeah, wallets are gonna
- 44:16be, it's gonna be fascinating and umm, yeah, I'm curious to
- 44:21see kind of how it all evolves and how that evolves between
- 44:25independent wallets and large platforms and, and maybe back to
- 44:28the beginning too, right. You're gonna have some people
- 44:30that want that Android phone. I want to like control every
- 44:34little thing in every little piece.
- 44:35And then you're gonna have other people that are just like, oh, I
- 44:39don't know about all these buttons and I don't know how
- 44:40this works. And so we're also gonna have to
- 44:43find ways through these new develop and implement ways
- 44:46through these approaches like digital wallets to also help
- 44:50people who need that easy button to have that easy button and
- 44:53then the people who want to customize to do so.
- 44:55But the fact is, is that that's set by the risk tolerance of the
- 44:58ecosystem that's using it. So it's going to be cool space
- 45:02to see it evolve and and you know, hopefully play a role in
- 45:05that. Yeah, I, I feel like you just
- 45:08covered the question I wanted to ask you because I don't have
- 45:11skin in the game on this. I probably fall into more of
- 45:14that secondary camp work. Like I just wanted to work, you
- 45:19know? So I kind of feel like most
- 45:21people are going to be in that camp of like what I really care
- 45:24about is the credentials, the mobile driver's license, you
- 45:29know, maybe it's like a whatever the credentials are like a
- 45:32university degree or something issued by my employer or
- 45:38organization that I'm part of. But I really don't care until
- 45:41that I look at the wallet like a container.
- 45:43Now there's functionality tied to it, which is especially
- 45:48around the privacy, like I want to share this information.
- 45:51I don't want to share that information and number of
- 45:54configuration settings. I don't really want to have to
- 45:57think about all those things, but I do kind of feel like even
- 46:01if like specialized solutions become kind of like the winner
- 46:07in the short term, I think the winner in the long term is going
- 46:10to be the platform. I guess I'd kicked it to you.
- 46:14And Jeff, do you kind of see that as well?
- 46:16Or do you think that, hey, we're going to be walking around with
- 46:19like, you know, corporation XY, ZS wallet technology because
- 46:25it's the best, that everybody agrees that it's the best and
- 46:28Apple runs it, Microsoft runs it, Android or Google runs it.
- 46:33And like we've all just like said, it's just like Facebook.
- 46:38You can't live without it. Everybody has to have, you know,
- 46:41this wonderful wallet. Which do you think is going to
- 46:43happen? I kind of want to hear Jeff 1st
- 46:46and then and then she can take the last answer.
- 46:50All right, well, here's what I don't want to have happen.
- 46:52I don't want wallets to turn into another password.
- 46:55If I have to have a wallet to have all my other wallets in it.
- 46:59What did we solve for? That's, that's my concern.
- 47:03And I, I, I, I think we've talked about this and maybe I've
- 47:05mentioned the past and my viewpoint constantly changes as
- 47:07it, and it evolves. But who's gonna, you know, who's
- 47:11gonna be the responsible party for the wallet?
- 47:14And in today's climate, right? If it's, if it's political, if
- 47:18it's the government, 50% of the population is not gonna like it.
- 47:21If it's financial, there may be accessibility issues with areas
- 47:26that don't have the financial means to be on that wallet,
- 47:28right? Or whatever that network might
- 47:29look like if it's educational, again, there's disparities there
- 47:34as well. So and and then it's like, OK,
- 47:37well, do I run my own wallet? Like how does that even like, is
- 47:40that a thing? Right?
- 47:42Can, can Jim's grandpa, can I run my own wallet?
- 47:44I don't know how that would even work.
- 47:46That's my concern. That's what I don't want to have
- 47:48happen is that wallets become another password and I have to
- 47:51have like a key ring of a whole bunch of wallets hanging from
- 47:54it. And that's kind of where we're
- 47:56at right now. If you think about a wallet, I
- 47:57don't know if that's a great analogy because the wallet just
- 47:59contains a bunch of other stuff in it.
- 48:01But I have credit cards, I have identities, I have, you know,
- 48:05coupons of things I've never used, right?
- 48:07There's all kinds of stuff in there and I don't know.
- 48:10Now think about it, if wallet is the analogy that we really want
- 48:13here. And that's just that's that's
- 48:14my, you know, as of what's today, June 13th, staring at the
- 48:18mountains in a pontificating way opinion.
- 48:21What do you think, Johnny? Yeah, you know, Ding, Ding,
- 48:25Ding, right. Like if you if you if wallets,
- 48:29if you have as many wallets as password, user IDs and
- 48:31passwords, it's totally failure, right.
- 48:35So yeah, that's definitely one of the one of the concerns and
- 48:39one of the things to not do. You know as well.
- 48:44Like back to that point about choices, you might have your you
- 48:49will personal view, you'll definitely have some people who
- 48:52will not trust anything that says government issued wallet on
- 48:56it. You'll have people who might
- 48:58only trust something that says government issued wallet on it.
- 49:02So this kind of comes back to that piece about it's a
- 49:05strategically sound decision to purposefully build in choices
- 49:10into your model so that the people who want to use, you
- 49:15know, what an independent wallet can do so that people who want
- 49:19to use a government one can do. So also, you know, the that
- 49:22government wallet side of things like, you know, there is a
- 49:24responsibility to making sure that those capabilities can be
- 49:28there provided by government. If you need to use them, you
- 49:31might not use them, but you know, there, there are different
- 49:33layers there that are important too, you know, and then and then
- 49:38kind of back to like, This is why I think certification is
- 49:42important. And also, you know, it's one
- 49:44thing to stand up a service, but to run that service over time,
- 49:49continue to evolve, continue to invest in security practices.
- 49:53You know, that's a big commitment, right?
- 49:56And so there's going to be and then there's going to be another
- 49:58group that's like, I just want to use the platform wallet that
- 50:02comes with my phone, you know, that that I've been maybe I've
- 50:05been using already for payments and things of that nature.
- 50:08And So what I try not to do is say, Ah, it should only be this
- 50:13one kind of wallet. I do think don't have, you know,
- 50:16thirty of them. That's not going to be good.
- 50:19But you know, somewhere between, you know, one and N, maybe one
- 50:23and five, one and three is the right number.
- 50:26But definitely build, build choice into that ecosystem
- 50:29because you know, you'll need to meet people's, you know, you'll
- 50:32have to meet people's needs and, and my own, you know, we also
- 50:35sometimes have to separate here the the big tech governance
- 50:39challenges that we're that we're all part of.
- 50:42You know, we live in a data ecosystem and it's data
- 50:45surveillance kind of based Internet and ecosystem.
- 50:48So that's what we live in. So there are the very big tech
- 50:52governance challenges that are really hard to unwind and
- 50:56require, you know, policy regulation, all of that by the
- 51:00same side of it. You know, if somebody said to
- 51:02me, you know, like, do you want Apple between you and all of
- 51:06your things? And then I'm like, ah, well, I
- 51:08don't know, like maybe I've made some choices already about what
- 51:12I want between, you know, me and my things.
- 51:15And so, you know, but that said, Apple is a pretty high price tag
- 51:20too, you know, if like paying for some of that.
- 51:22I make that choice in that ecosystem for privacy and and
- 51:26personal data protection. But maybe not everybody, you
- 51:28know, can make that and certainly not everyone can make
- 51:30that investment. So, yeah, I just come back to
- 51:34it. It is a bit of the, the
- 51:36innovative, maybe even messy front end of change.
- 51:39There's, there's still, you know, this is like everything in
- 51:43our industry, there will be evolution, there will be a
- 51:46proliferation of these things and then there will be
- 51:48consolidation around these things.
- 51:50And so having a common set of core principles and getting this
- 51:53more and, and getting wallets into a standardized ecosystem.
- 51:57And, and I I think ideally having some certification
- 52:01signals around it. These are all going to be
- 52:04important parts of the puzzle, but definitely not 30 or 40
- 52:07wallets. I hope not to wake up with that.
- 52:10I will cry. If it ends up like that, Joni,
- 52:12I've got your next song title for it and you don't even have
- 52:15to change the name. Beautiful Disaster by 311 so.
- 52:20There you go. Let's wrap up this conversation
- 52:23because you've been really generous with your time and I
- 52:26want to keep it on the on the music side of things.
- 52:28Joni, you and I were kind of talking before we hit the record
- 52:30button and kind of sharing some EDM appreciations that we both
- 52:34have. I know Jim's not so much into
- 52:36the EDM, he's more of a country guy, but I'm going to open this
- 52:38up to everybody. And Johnny, we'll start with
- 52:40you. What is a underrated or maybe
- 52:44undiscovered band musical act? Something that like, like, wow,
- 52:50these guys are really good. I wish more people knew about
- 52:53them. Do you have anybody that's like
- 52:54you think is kind of flying under the radar from your
- 52:57perspective? Yeah, flying under the radar,
- 53:03Yeah, I think there's, I think that there's tons out there.
- 53:08I think. And also like there's such a
- 53:12range of music, right? Like it's a little sad, but I
- 53:15find that, you know, now with like all this accessibility to
- 53:18music, sometimes I know the songs and I don't even know the
- 53:20artist anymore. And I'm just like, no, I know I
- 53:22dropped that on that playlist. So that's I hit that playlist
- 53:25and I go, so that's that's depressing.
- 53:26I have to work on that. But I think from if it was like
- 53:32in the EDM ecosystem, there's so many producers.
- 53:37One is G Jones, who may be a little less known.
- 53:45There is. Well, maybe he's not less known,
- 53:49but I am such a fan of Marc Rubier.
- 53:51I love. He's a online
- 53:55improvisationalist, you know, So if you don't know him, you got
- 53:59to get to know him. He's a tough.
- 54:02One, because it's like you can't, you have to recommend the
- 54:04performance, not like a specific song, because if you know Marc
- 54:09Rubier, everything is improved and he's like, you know, in the
- 54:12middle of a street doing something or in his studio and
- 54:14streaming something. And yeah, I'm a I'm a fan of
- 54:17Mark Rebiier as well. But it's very it's it's
- 54:19difficult. It's like you can't just say,
- 54:21well, I want to go listen to this song or even this album.
- 54:23It's just go watch a YouTube video and just watch what he
- 54:28does, which is amazing. Definitely, definitely.
- 54:31That's a good one. I, I, that's, I haven't thought
- 54:33about him in a little while, but yeah, that's a good one.
- 54:35Do you know about yourself? What's like a under the radar
- 54:38band or music? And I guess it doesn't actually
- 54:40have to be like new, right? I mean, I think people are
- 54:43always discovering new music. Maybe it's just been around for
- 54:46a while and like, what are you thinking about?
- 54:48So what I was thinking about was I just saw Morgan Walland for
- 54:51the first time this weekend. I don't think anybody could
- 54:54claim he's flying under the radar, right?
- 54:58He's not flying under the radar. Also didn't get to see it, but
- 55:03Carrie Underwood performed in the same festival.
- 55:06Again, not flying under the radar.
- 55:08I think about people like Chris Stapleton, Luke Combs, all not
- 55:12flying under the radar, but there's another.
- 55:15People who are flying way above the radar.
- 55:18Way above the radar. OK, so now I'm going to go down
- 55:20level in terms of radar. Riley Green, he's not under the
- 55:26radar if you follow country music, but just unbelievable.
- 55:31His lyrics are unbelievable. He's really good, but really not
- 55:36under the radar either. I would, you know, 01 other that
- 55:41I didn't mention above the radar Jelly roll, you know, again,
- 55:46like everybody knows who these people are now I'm going to
- 55:48mention one that is under the radar.
- 55:50I think Dave Fenley, you know, probably there's going to be
- 55:54some people out there like everybody knows Dave Fenley.
- 55:56So look up Dave Fenley and he does a cover of Stuck On You,
- 56:01which is the old Lionel Richie song.
- 56:04That is crazy. You know, when you hear somebody
- 56:06do a cover and you're like, oh, that's so much better than the
- 56:08original. There you go.
- 56:11There's a cover so much better than the original of a really
- 56:14great song and just his boys. I mean, this is a guy who you're
- 56:19going to hear about. He'll be a headliner at some
- 56:22point. So I don't, I know half of those
- 56:24names you mentioned. I'm just not into the country
- 56:26side of things. But OK.
- 56:28So that's a good one. Let me think.
- 56:30I've got a couple Rez REZZ on the EDM side of things.
- 56:34I think she's a brilliant producer, creator, whatever.
- 56:37Whatever we're calling EDM people at this days.
- 56:41I think that one's fantastic. And this is old school, but the
- 56:46Orb, so this is like from the 90s.
- 56:50I want to say kind of an electronic music, but Orb's
- 56:54Adventures in the Underworld is it's like a, it's, it's a
- 56:58classic EDM album, but it is like just super chill and so
- 57:04many different layers and beats and samples and all kinds of
- 57:06stuff going on. It's it's a classic.
- 57:09It's definitely worth checking out.
- 57:10It's it's an experience like you sit there, you put your
- 57:13headphones on and just kind of get into the music and just kind
- 57:16of vibe to that. So I'll say Rez and the Orb.
- 57:20I don't think I I think the orbit's a little maybe too old
- 57:22people and they kind of really discover it.
- 57:24But I don't know if any people, many people know about Rez
- 57:27unless you're sort of into the electronic scene.
- 57:29I don't know Joni, you know Rez. She wears, she wears cool
- 57:32glasses. Yeah, she's.
- 57:33Got she does. Yeah, she's got little like
- 57:35Spiral. Things yeah, so and she's she's
- 57:38a great painter so. Yeah, well, did you?
- 57:40Are you Were you guys Sesame Street fans?
- 57:43Well, I mean I watched it define fan like do you?
- 57:46Do you? Remember the pin?
- 57:48Do you remember the pinball song 123456789101112?
- 57:54Do you know who does that song? Do you know who does it?
- 57:58The Pointer Sisters? There you go, Pointer Sisters.
- 58:01There they go. Yeah, yeah, I just recently
- 58:04learned that. Sorry.
- 58:04It blew my mind, I think. No, that's fantastic.
- 58:07I forget all the any stuff. You know, if you listened in all
- 58:10the way to 59 minutes, that was that.
- 58:13We learned all day today, no offense to any.
- 58:14Of us. All right, let's do.
- 58:17Congratulations. Yeah, we had a great time and it
- 58:19was such a fun conversation. We'll wrap it up here.
- 58:23We'll have links in our show notes and you can connect with
- 58:26Joni on LinkedIn, learn more about the DIAC.
- 58:29I'll put links in there to a bunch of different sort of like
- 58:31good old pieces of info research and the podcast that you guys
- 58:34do, all that good stuff. And Jim and I, we're happy to to
- 58:37be guests whenever you'd like us.
- 58:38Just let us know. We're happy to share opinions
- 58:41either on this show or anyone else.
- 58:43So we're happy to do that. Let's see what else, Jim.
- 58:47I know the YouTube channel. I will get it out there,
- 58:49youtube.com slash at IDAC podcast.
- 58:52We're continuing to incorporate video into the podcast.
- 58:57So appreciate a like and subscribe, share with a friend,
- 59:00share with an enemy, doesn't matter as long as they hit that
- 59:02like button or subscribe button or both.
- 59:05Let's see webidacpodcast.com, Twitter or X at IDC podcast,
- 59:10Macedon IDAC podcast at infosec dot exchange.
- 59:15And yeah, I think that's it. Anything else, Jim?
- 59:18Did I forget anything? They get it.
- 59:19They get it right. You got it right man, especially
- 59:22the YouTube channel. But we love our audio only
- 59:24listeners. Heck, I'm an audio only listener
- 59:27so I don't wanna watch us on video.
- 59:30But even if you don't watch us on video, just go out and
- 59:34subscribe anyway because it helps us.
- 59:37Yeah, let it play and just in the background and, you know,
- 59:39entertain your children. They've got to learn about the
- 59:41world. And what better way than to
- 59:43start with identity? Maybe we'll start marking
- 59:44ourselves as like kids content. We'll put like, I don't know.
- 59:47Oh, maybe we can. Joni, so you mentioned Sesame
- 59:50Street. Does that qualify?
- 59:51This is now kids content. Can we mark this one?
- 59:53I don't know. We'll find out.
- 59:55OK, that's it. We'll leave it for this week.
- 59:58Thanks everyone for watching and or listening and we'll talk with
- 1:00:01you all in the next one. You've been listening to
- 1:00:05Identity at the Center. We hope you've enjoyed the show.
- 1:00:10Make sure to like, rate and review, and we'll be back soon.
- 1:00:14But in the meantime, hit the website at
- 1:00:16identity@thecenter.com. See you next time on Identity at
- 1:00:23the Center.