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Community Building in the AI Era with Pedro Hernandes

Is AI making human community more important, or making it obsolete? In this episode, Yousuf talks with Pedro Hernandes, a community builder from São Paulo, Brazil, with over 10 years of experience building online communities (Circle, now heading community for Firefly AI).

Pedro shares the three foundations every successful community needs — the member journey, onboarding, and rituals — and explains why obsessing over engagement percentages misses the point. He also shares how AI is changing his day-to-day work: not by replacing connection, but by automating the busywork so community builders…

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