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The Discipline of Taste: How Erica Kiang Built a Life and Business Around What Truly Matters

What if success wasn’t about more—but about better?

In this episode of Coached, Keren sits down with Erica Kiang, founder of Rooms Showroom, to explore the intersection of taste, identity, and entrepreneurship.

Erica’s work lives in a world of design, curation, and aesthetics—but this conversation goes far deeper than beautiful objects.

It’s about the discipline behind taste.

Raised between cultures and shaped by a deep sensitivity to environment, Erica developed an early awareness of space, energy, and what feels right. But like many high performers, she still had to unlearn the pressure to…

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