How AI Is Changing SEO (And Why GEO Matters Now)
In this episode of Scaling Leadership, Christopher Pappas is joined by Annita and Maggie to unpack how AI, reviews, comparisons, and third-party validation are reshaping visibility, trust, and decision-making. The big idea: buyers are researching earlier, comparing more sources, and often forming opinions before they ever speak to sales. That means marketing now has to build credibility across the whole ecosystem, not just drive traffic to a website.
Chapters
00:00 The Evolution of Buyer Behavior
01:24 The Role of AI in Buyer Research
06:56 Marketing's New Responsibilities
11:28 SEO vs. AI: A…
The skinny
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