Why Community is the Moat AI Can’t Copy with Christina Garnett
What if human connection is the only differentiator your brand has left?
In this episode, Tom Basgil converses with Christina Garnett, founder of Pocket CCO and Fractional Chief Customer and Communications Officer at Neuemotion, about why community has become the moat that matters now that AI has enabled tech parity. She explains how brands earn loyalty that outlasts price increases and supply chain changes by building a tether to customers beyond the transaction.
They dig into how Nike turned a real fear into a 10K in London, how Chewy scaled empathy, and why a fan army that defends you…
The skinny
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