Turning parking lots into a restaurant goldmine
Even before the pandemic, the very definition of a restaurant was starting to change thanks to ghost kitchens, virtual brands, and the broader digitization of the restaurant experience. But COVID-19 has supercharged that process; now more than ever, operators are discovering that all they need to open for business in any community in America is a commercial kitchen.
Enter REEF. What originated as a parking lot management company is turning valuable real estate—parking lots in 20-plus cities across North America—into neighborhood hubs for goods and services, including ghost kitchens for…
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