Latest / Wedding Pros who are ready to grow - with Becca Pountney / Does the legal stuff really matter? With Leah Weinberg

Transcript

Does the legal stuff really matter? With Leah Weinberg · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  Your
• 0:00
  contract
• 0:00
  checklist.
• 0:01
  So
• 0:01
  it's
• 0:02
  like
• 0:02
  get
• 0:02
  a
• 0:02
  signed
• 0:03
  contract,
• 0:03
  get
• 0:03
  it
• 0:04
  signed
• 0:04
  by
• 0:04
  both
• 0:04
  of
• 0:04
  the
• 0:05
  people
• 0:05
  who
• 0:05
  are
• 0:05
  getting
• 0:05
  married,
• 0:06
  then
• 0:06
  send
• 0:06
  them
• 0:06
  invoice
• 0:07
  only
• 0:08
  once
• 0:08
  that
• 0:08
  the
• 0:09
  contract
• 0:09
  is
• 0:09
  signed
• 0:09
  and
• 0:09
  the
• 0:10
  invoice
• 0:10
  is
• 0:10
  paid.
• 0:10
  Do
• 0:11
  my
• 0:11
  services
• 0:11
  start
• 0:12
  kind
• 0:12
  of
• 0:12
  thing.
• 0:13
  So
• 0:13
  yeah,
• 0:14
  just
• 0:14
  making
• 0:14
  sure
• 0:14
  like
• 0:14
  even
• 0:15
  that
• 0:15
  is
• 0:15
  something
• 0:15
  simple,
• 0:16
  but
• 0:16
  just
• 0:16
  making
• 0:16
  sure
• 0:17
  that
• 0:17
  you've
• 0:17
  checked
• 0:17
  the
• 0:17
  box
• 0:18
  on
• 0:18
  all
• 0:18
  of
• 0:18
  these
• 0:18
  things
• 0:19
  so
• 0:19
  that
• 0:19
  it's
• 0:20
  a
• 0:20
  consistent
• 0:20
  thing
• 0:21
  that
• 0:21
  is
• 0:21
  happening
• 0:21
  in
• 0:21
  your
• 0:21
  business.
• 1:17
  I'm
• 1:17
  Becca
• 1:17
  Poutney,
• 1:18
  wedding
• 1:18
  business
• 1:19
  marketing
• 1:19
  expert,
• 1:19
  speaker
• 1:20
  and
• 1:20
  blogger
• 1:20
  and
• 1:21
  you're
• 1:21
  listening
• 1:21
  to
• 1:21
  the
• 1:22
  Wedding
• 1:22
  Pros
• 1:22
  who
• 1:22
  Are
• 1:22
  Ready
• 1:23
  to
• 1:23
  Grow
• 1:23
  podcast.
• 1:24
  I'm
• 1:25
  here
• 1:25
  to
• 1:25
  share
• 1:25
  with
• 1:25
  you
• 1:26
  actionable
• 1:26
  tips,
• 1:27
  strategies
• 1:27
  and
• 1:27
  real
• 1:28
  life
• 1:28
  examples
• 1:29
  to
• 1:29
  help
• 1:29
  you
• 1:29
  take
• 1:29
  your
• 1:30
  wedding
• 1:30
  business
• 1:30
  to
• 1:30
  the
• 1:31
  next
• 1:31
  level.
• 1:31
  If
• 1:32
  you
• 1:32
  are
• 1:32
  an
• 1:32
  ambitious
• 1:33
  wedding
• 1:33
  business
• 1:33
  owner
• 1:34
  that
• 1:34
  wants
• 1:34
  to
• 1:34
  take
• 1:35
  your
• 1:35
  passion
• 1:35
  and
• 1:35
  use
• 1:36
  it
• 1:36
  to
• 1:36
  build
• 1:36
  a
• 1:36
  profitable,
• 1:37
  sustainable
• 1:37
  business
• 1:38
  doing
• 1:38
  what
• 1:39
  you
• 1:39
  love,
• 1:39
  then
• 1:39
  you're
• 1:39
  in
• 1:40
  the
• 1:40
  right
• 1:40
  place.
• 1:41
  Let's
• 1:41
  get
• 1:41
  going
• 1:41
  with
• 1:42
  today's
• 1:42
  episode.
• 1:45
  Today
• 1:46
  I'm
• 1:46
  chatting
• 1:46
  with
• 1:46
  Leah
• 1:47
  Weinberg,
• 1:47
  lawyer,
• 1:48
  author,
• 1:49
  ex
• 1:49
  wedding
• 1:49
  planner
• 1:50
  and
• 1:50
  educator
• 1:51
  friend
• 1:51
  of
• 1:51
  mine.
• 1:52
  Leah
• 1:52
  is
• 1:52
  going
• 1:52
  to
• 1:52
  be
• 1:52
  heading
• 1:53
  across
• 1:53
  the
• 1:53
  ocean
• 1:53
  in
• 1:53
  March
• 1:54
  to
• 1:54
  speak
• 1:54
  on
• 1:54
  Stage
• 1:55
  at
• 1:55
  both
• 1:55
  WedPro's
• 1:55
  Live
• 1:56
  island
• 1:56
  and
• 1:56
  London.
• 1:57
  She's
• 1:57
  a
• 1:58
  fantastic
• 1:58
  community
• 1:59
  communicator.
• 1:59
  You
• 1:59
  are
• 1:59
  going
• 2:00
  to
• 2:00
  love
• 2:00
  what
• 2:00
  she
• 2:00
  has
• 2:00
  to
• 2:01
  say.
• 2:01
  Leah,
• 2:02
  welcome
• 2:02
  back
• 2:03
  to
• 2:03
  the
• 2:03
  podcast.
• 2:04
  Yay.
• 2:04
  So
• 2:05
  excited
• 2:05
  to
• 2:05
  be
• 2:05
  here.
• 2:06
  Now
• 2:06
  here's
• 2:06
  a
• 2:07
  little
• 2:07
  bit
• 2:07
  of
• 2:07
  trivia
• 2:08
  for
• 2:08
  you.
• 2:08
  I
• 2:08
  was
• 2:09
  looking
• 2:09
  back
• 2:09
  because
• 2:09
  this
• 2:09
  is
• 2:10
  not
• 2:10
  your
• 2:10
  first
• 2:10
  appearance
• 2:10
  on
• 2:11
  my
• 2:11
  podcast.
• 2:11
  You've
• 2:12
  been
• 2:12
  on
• 2:12
  my
• 2:12
  podcast
• 2:13
  once
• 2:13
  before.
• 2:13
  Take
• 2:14
  a
• 2:14
  guess
• 2:14
  when
• 2:15
  it
• 2:15
  was
• 2:15
  that
• 2:15
  you
• 2:15
  were
• 2:15
  last
• 2:16
  on
• 2:16
  the
• 2:16
  podcast.
• 2:16
  Oh,
• 2:17
  was
• 2:18
  it
• 2:18
  pre
• 2:18
  Covid?
• 2:19
  Not
• 2:19
  pre
• 2:19
  Covid,
• 2:20
  but
• 2:20
  it
• 2:20
  is
• 2:20
  longer
• 2:21
  ago
• 2:21
  than
• 2:21
  I
• 2:21
  thought
• 2:21
  it
• 2:22
  was.
• 2:22
  25
• 2:23
  May
• 2:24
  2023.
• 2:25
  Oof.
• 2:26
  Wow.
• 2:26
  Time
• 2:27
  flies.
• 2:27
  Doesn't
• 2:27
  feel.
• 2:27
  It
• 2:28
  doesn't
• 2:28
  feel
• 2:28
  that
• 2:28
  long
• 2:28
  ago
• 2:29
  but
• 2:29
  I
• 2:29
  was
• 2:29
  like
• 2:29
  wowzers.
• 2:30
  That
• 2:30
  that
• 2:31
  is
• 2:31
  a
• 2:32
  while
• 2:32
  ago.
• 2:32
  We
• 2:32
  were
• 2:33
  talking
• 2:33
  all
• 2:33
  things
• 2:34
  how
• 2:34
  to
• 2:34
  deal
• 2:34
  with
• 2:34
  emotional
• 2:35
  wedding
• 2:35
  clients
• 2:36
  back
• 2:36
  in
• 2:36
  2023.
• 2:37
  So
• 2:38
  if
• 2:38
  people
• 2:38
  are
• 2:38
  interested,
• 2:38
  you
• 2:39
  can
• 2:39
  go
• 2:39
  back
• 2:39
  and
• 2:39
  find
• 2:40
  that
• 2:40
  episode
• 2:40
  with
• 2:40
  Leah.
• 2:41
  But
• 2:41
  we're
• 2:41
  not
• 2:41
  going
• 2:41
  to
• 2:42
  be
• 2:42
  covering
• 2:42
  that
• 2:42
  topic
• 2:42
  today.
• 2:43
  We're
• 2:43
  going
• 2:43
  to
• 2:43
  be
• 2:43
  talking
• 2:44
  about
• 2:44
  all
• 2:44
  sorts
• 2:44
  of
• 2:45
  other
• 2:45
  things.
• 2:45
  But
• 2:46
  how
• 2:46
  lovely
• 2:47
  that
• 2:47
  you've
• 2:47
  been
• 2:47
  in
• 2:47
  my
• 2:47
  world
• 2:48
  since
• 2:48
  May
• 2:49
  2023.
• 2:49
  I
• 2:50
  love
• 2:50
  that.
• 2:50
  I
• 2:50
  know.
• 2:51
  So
• 2:51
  excited.
• 2:51
  And
• 2:52
  we've
• 2:52
  been
• 2:52
  able
• 2:52
  to
• 2:53
  meet
• 2:53
  in
• 2:53
  person
• 2:53
  multiple
• 2:54
  times,
• 2:54
  which
• 2:54
  I
• 2:54
  feel
• 2:55
  like
• 2:55
  is
• 2:55
  unusual
• 2:56
  for
• 2:56
  intern.
• 2:58
  That's
• 2:58
  super,
• 2:58
  super
• 2:59
  exciting
• 2:59
  and
• 3:00
  on
• 3:00
  both.
• 3:00
  Sides
• 3:00
  of
• 3:00
  the
• 3:00
  world
• 3:01
  as
• 3:01
  well.
• 3:01
  We're
• 3:02
  both
• 3:02
  sides
• 3:03
  of
• 3:03
  the
• 3:03
  pond
• 3:03
  in
• 3:03
  the
• 3:04
  London.
• 3:04
  I
• 3:04
  love
• 3:05
  it.
• 3:05
  It's
• 3:05
  great
• 3:05
  well,
• 3:06
  I'm
• 3:06
  glad
• 3:06
  to
• 3:06
  have
• 3:06
  you
• 3:06
  here.
• 3:07
  I
• 3:07
  know
• 3:07
  lots
• 3:07
  about
• 3:08
  who
• 3:08
  you
• 3:08
  are,
• 3:08
  but
• 3:08
  if
• 3:08
  people
• 3:09
  are
• 3:09
  listening
• 3:09
  and
• 3:10
  they
• 3:10
  haven't
• 3:10
  been
• 3:10
  listening
• 3:11
  to
• 3:11
  the
• 3:11
  podcast
• 3:11
  since
• 3:11
  2023
• 3:12
  or
• 3:12
  they
• 3:13
  haven't
• 3:13
  looked
• 3:13
  into
• 3:13
  who
• 3:13
  you
• 3:14
  are,
• 3:14
  just
• 3:14
  give
• 3:14
  us
• 3:14
  a
• 3:15
  quick
• 3:15
  recap,
• 3:15
  whistle
• 3:16
  stop
• 3:16
  tour
• 3:16
  of
• 3:17
  who
• 3:17
  you
• 3:17
  are,
• 3:17
  how
• 3:18
  you
• 3:18
  ended
• 3:18
  up
• 3:18
  here
• 3:18
  in
• 3:19
  the
• 3:19
  wedding
• 3:19
  industry
• 3:19
  and
• 3:20
  then
• 3:20
  back
• 3:20
  as
• 3:20
  a
• 3:20
  lawyer
• 3:20
  again.
• 3:21
  Yeah,
• 3:21
  so
• 3:21
  I
• 3:21
  started
• 3:22
  adult
• 3:22
  life
• 3:22
  as
• 3:23
  a
• 3:23
  lawyer
• 3:24
  and
• 3:24
  then
• 3:25
  did
• 3:25
  that
• 3:25
  for
• 3:25
  almost
• 3:26
  10
• 3:26
  years
• 3:27
  and
• 3:27
  then
• 3:27
  decided
• 3:27
  to
• 3:28
  take
• 3:28
  a
• 3:28
  little
• 3:28
  detour
• 3:28
  and
• 3:29
  become
• 3:29
  a
• 3:29
  wedd
• 3:29
  planner.
• 3:30
  So
• 3:30
  I
• 3:30
  ran
• 3:30
  a
• 3:31
  wedding
• 3:31
  planning
• 3:31
  company
• 3:32
  in
• 3:32
  New
• 3:32
  York
• 3:32
  City
• 3:33
  called
• 3:33
  colourpop
• 3:33
  events
• 3:34
  for
• 3:34
  again
• 3:35
  another
• 3:35
  almost
• 3:36
  10
• 3:36
  years.
• 3:37
  And
• 3:37
  then
• 3:38
  Covid
• 3:38
  happened.
• 3:39
  People
• 3:39
  got
• 3:40
  weird.
• 3:40
  I
• 3:41
  decided
• 3:41
  I
• 3:41
  didn't
• 3:42
  want
• 3:42
  to
• 3:42
  plan
• 3:42
  weddings
• 3:43
  anymore,
• 3:43
  so
• 3:44
  I
• 3:44
  decided
• 3:44
  to
• 3:44
  go
• 3:45
  back
• 3:45
  to
• 3:46
  my
• 3:46
  legal
• 3:47
  roots.
• 3:47
  And
• 3:47
  now
• 3:47
  I
• 3:48
  am
• 3:48
  a
• 3:48
  lawyer
• 3:48
  for
• 3:49
  wedding
• 3:50
  professionals
• 3:50
  and
• 3:51
  have
• 3:51
  been.
• 3:51
  And
• 3:51
  that
• 3:52
  what's
• 3:52
  wild
• 3:52
  is
• 3:53
  it's
• 3:53
  been
• 3:53
  three
• 3:53
  whole
• 3:54
  years
• 3:54
  since
• 3:54
  I've
• 3:54
  been
• 3:55
  back
• 3:55
  lawyering
• 3:55
  too,
• 3:56
  and
• 3:56
  not
• 3:57
  wedding
• 3:57
  planning,
• 3:57
  which
• 3:57
  is
• 3:58
  a
• 3:58
  big
• 3:59
  mind
• 3:59
  just
• 4:00
  shake
• 4:00
  up
• 4:00
  for
• 4:00
  me
• 4:01
  too,
• 4:01
  thinking
• 4:01
  that
• 4:01
  it's
• 4:02
  been
• 4:02
  that
• 4:02
  long.
• 4:02
  Yeah,
• 4:03
  it's
• 4:03
  crazy.
• 4:03
  And
• 4:03
  so,
• 4:04
  yeah,
• 4:04
  when
• 4:04
  we
• 4:04
  spoke
• 4:04
  back
• 4:04
  in
• 4:05
  2023,
• 4:05
  you
• 4:05
  are
• 4:06
  probably
• 4:06
  on
• 4:06
  the
• 4:06
  start
• 4:07
  of
• 4:07
  that
• 4:07
  journey,
• 4:07
  whereas
• 4:07
  now
• 4:08
  I
• 4:09
  only
• 4:09
  ever
• 4:09
  think
• 4:09
  of
• 4:09
  you
• 4:09
  as
• 4:10
  a
• 4:10
  lawyer.
• 4:10
  I
• 4:10
  forget
• 4:10
  that
• 4:11
  you
• 4:11
  used
• 4:11
  to
• 4:11
  be
• 4:11
  a
• 4:11
  wedding
• 4:11
  planner.
• 4:12
  That.
• 4:12
  That
• 4:12
  doesn't
• 4:12
  enter
• 4:13
  my
• 4:13
  orbit,
• 4:13
  but
• 4:13
  I
• 4:13
  know
• 4:13
  you
• 4:14
  like
• 4:14
  to
• 4:14
  describe
• 4:14
  yourself
• 4:15
  as
• 4:15
  a
• 4:15
  recovering
• 4:16
  wedding
• 4:16
  planner,
• 4:18
  but
• 4:18
  what's
• 4:18
  great
• 4:18
  about
• 4:19
  your
• 4:19
  story
• 4:19
  is
• 4:19
  that
• 4:19
  you've
• 4:20
  kind
• 4:20
  of
• 4:20
  combined
• 4:20
  both
• 4:21
  aspects
• 4:22
  of
• 4:22
  your
• 4:22
  life.
• 4:22
  You
• 4:23
  combined
• 4:23
  the
• 4:23
  lawyer
• 4:23
  stuff,
• 4:24
  you've
• 4:24
  combined
• 4:24
  the
• 4:24
  wedding
• 4:24
  industry
• 4:25
  stuff,
• 4:25
  and
• 4:25
  you
• 4:25
  found
• 4:25
  this
• 4:26
  perfect
• 4:26
  space
• 4:26
  in
• 4:26
  the
• 4:27
  middle
• 4:27
  where
• 4:27
  you
• 4:27
  can
• 4:27
  do
• 4:27
  both.
• 4:28
  Very
• 4:28
  perfect.
• 4:28
  Yeah.
• 4:29
  I
• 4:29
  tell
• 4:30
  people
• 4:30
  it's
• 4:30
  my
• 4:30
  happy
• 4:31
  accident.
• 4:31
  And
• 4:31
  I
• 4:32
  knew
• 4:32
  that
• 4:32
  it
• 4:32
  was
• 4:32
  going
• 4:32
  to
• 4:32
  be
• 4:33
  a
• 4:33
  good
• 4:33
  idea
• 4:33
  offering
• 4:34
  legal
• 4:34
  services
• 4:34
  to
• 4:35
  wedding
• 4:35
  and
• 4:35
  event
• 4:35
  professionals,
• 4:36
  but
• 4:36
  I
• 4:36
  didn't
• 4:37
  know
• 4:37
  how
• 4:37
  good
• 4:37
  of
• 4:37
  an
• 4:37
  idea
• 4:38
  it
• 4:38
  was
• 4:38
  going
• 4:38
  to
• 4:38
  be
• 4:39
  and
• 4:39
  how
• 4:39
  much
• 4:39
  it
• 4:40
  was
• 4:40
  needed
• 4:40
  and
• 4:40
  how
• 4:41
  it's
• 4:41
  resonating
• 4:42
  with
• 4:42
  people.
• 4:42
  So
• 4:42
  it's
• 4:43
  really
• 4:43
  been
• 4:43
  a
• 4:44
  very
• 4:44
  fulfilling
• 4:45
  last
• 4:45
  three
• 4:45
  years,
• 4:46
  which
• 4:46
  I'm
• 4:46
  very
• 4:46
  happy
• 4:47
  to
• 4:47
  say,
• 4:47
  amazing.
• 4:48
  And
• 4:48
  even
• 4:48
  in
• 4:48
  the
• 4:48
  lawyer
• 4:48
  side
• 4:49
  of
• 4:49
  things,
• 4:49
  things
• 4:49
  have
• 4:49
  shifted.
• 4:50
  You
• 4:50
  are
• 4:50
  now
• 4:51
  the
• 4:51
  head
• 4:51
  of
• 4:52
  in
• 4:52
  charge
• 4:52
  CEO,
• 4:53
  I
• 4:53
  don't
• 4:53
  know
• 4:53
  what
• 4:53
  you
• 4:53
  call
• 4:53
  yourself,
• 4:54
  of
• 4:54
  Weinberg
• 4:55
  Legal.
• 4:56
  So
• 4:56
  based
• 4:57
  on
• 4:57
  your
• 4:57
  surname,
• 4:57
  which
• 4:58
  is
• 4:58
  a
• 4:58
  different
• 4:58
  company
• 4:58
  name
• 4:59
  than
• 4:59
  you
• 4:59
  had
• 4:59
  before.
• 4:59
  So
• 5:00
  what
• 5:00
  do
• 5:00
  you
• 5:00
  do
• 5:01
  right
• 5:01
  now,
• 5:01
  here
• 5:01
  in
• 5:02
  2026?
• 5:02
  What
• 5:03
  services
• 5:03
  are
• 5:03
  you
• 5:03
  offering?
• 5:04
  Yes,
• 5:04
  so
• 5:05
  I
• 5:05
  have
• 5:05
  my
• 5:05
  own
• 5:05
  law
• 5:05
  firm
• 5:06
  now
• 5:06
  and
• 5:06
  I
• 5:07
  say
• 5:08
  that
• 5:08
  I
• 5:08
  do
• 5:08
  almost
• 5:09
  everything
• 5:09
  that
• 5:09
  a
• 5:10
  small
• 5:10
  business
• 5:10
  owner
• 5:11
  might
• 5:11
  need,
• 5:11
  except
• 5:11
  I
• 5:12
  don't
• 5:12
  go
• 5:12
  to
• 5:12
  court.
• 5:12
  I
• 5:13
  will
• 5:13
  try
• 5:13
  to
• 5:13
  keep
• 5:13
  you
• 5:13
  out
• 5:13
  of
• 5:13
  court,
• 5:14
  but
• 5:14
  I
• 5:14
  don't
• 5:14
  do
• 5:15
  litigation.
• 5:15
  So
• 5:15
  not
• 5:15
  going
• 5:16
  to
• 5:16
  court
• 5:16
  with
• 5:16
  folks.
• 5:17
  But
• 5:17
  contracts,
• 5:18
  client
• 5:19
  disputes,
• 5:19
  hiring
• 5:20
  team
• 5:20
  members,
• 5:21
  trademarks,
• 5:22
  copyright.
• 5:24
  I
• 5:24
  do.
• 5:24
  I
• 5:25
  my
• 5:25
  former
• 5:25
  life
• 5:25
  was
• 5:25
  as
• 5:26
  a
• 5:26
  commercial
• 5:26
  real
• 5:26
  estate
• 5:27
  attorney.
• 5:27
  So
• 5:27
  I
• 5:28
  leases
• 5:28
  for
• 5:29
  folks
• 5:29
  like
• 5:29
  if
• 5:29
  they're
• 5:29
  opening
• 5:30
  up
• 5:30
  a
• 5:30
  studio
• 5:31
  or
• 5:31
  need
• 5:31
  office
• 5:32
  space.
• 5:33
  So
• 5:33
  I
• 5:33
  kind
• 5:33
  of
• 5:33
  do.
• 5:34
  I
• 5:34
  run
• 5:34
  the
• 5:35
  gamut
• 5:35
  of
• 5:35
  all
• 5:35
  the
• 5:36
  things
• 5:36
  that
• 5:36
  a
• 5:36
  small
• 5:36
  business
• 5:37
  owner
• 5:37
  might
• 5:37
  need.
• 5:38
  And
• 5:38
  obviously
• 5:38
  given
• 5:39
  my
• 5:39
  history,
• 5:39
  most
• 5:39
  of
• 5:40
  my
• 5:40
  clients
• 5:40
  are
• 5:40
  wedding
• 5:41
  and
• 5:41
  event
• 5:41
  professionals,
• 5:42
  but
• 5:42
  I
• 5:42
  am
• 5:42
  able
• 5:42
  to
• 5:42
  work
• 5:43
  with
• 5:43
  other
• 5:43
  different
• 5:44
  types
• 5:44
  of
• 5:44
  small
• 5:44
  business
• 5:45
  owners
• 5:45
  as
• 5:45
  well.
• 5:45
  And
• 5:46
  do
• 5:46
  you
• 5:46
  just
• 5:46
  work
• 5:46
  in
• 5:47
  the
• 5:47
  state
• 5:47
  where
• 5:47
  you're
• 5:47
  based
• 5:48
  or
• 5:48
  are
• 5:48
  you
• 5:48
  working
• 5:48
  across
• 5:48
  the
• 5:49
  U.S.
• 5:49
  i
• 5:49
  work
• 5:49
  in.
• 5:50
  A
• 5:50
  handful
• 5:50
  of
• 5:50
  states
• 5:50
  across
• 5:51
  the
• 5:51
  U.S.
• 5:51
  so
• 5:51
  in
• 5:52
  the
• 5:52
  United
• 5:52
  States
• 5:53
  you
• 5:53
  are
• 5:53
  only
• 5:54
  able
• 5:54
  to
• 5:54
  practice
• 5:54
  law
• 5:55
  in
• 5:55
  the
• 5:55
  states
• 5:55
  where
• 5:56
  you
• 5:56
  are
• 5:56
  licensed
• 5:57
  to
• 5:57
  practice.
• 5:57
  So
• 5:58
  myself
• 5:58
  personally
• 5:59
  I
• 5:59
  have,
• 5:59
  I
• 6:00
  passed
• 6:00
  the
• 6:00
  bar
• 6:00
  exam
• 6:01
  in
• 6:01
  New
• 6:01
  York
• 6:01
  and
• 6:02
  Georgia,
• 6:02
  but
• 6:03
  I
• 6:03
  work
• 6:03
  with,
• 6:04
  for
• 6:04
  lack
• 6:04
  of
• 6:05
  a
• 6:05
  better
• 6:05
  word,
• 6:05
  essentially
• 6:06
  freelance
• 6:06
  attorneys
• 6:07
  in
• 6:07
  a
• 6:07
  handful
• 6:08
  of
• 6:08
  other
• 6:08
  states.
• 6:08
  So
• 6:09
  that
• 6:09
  way
• 6:09
  I
• 6:09
  can
• 6:09
  serve
• 6:10
  a
• 6:10
  lot
• 6:10
  more
• 6:11
  people
• 6:11
  across
• 6:11
  the
• 6:12
  country.
• 6:12
  And
• 6:12
  I'm
• 6:13
  trying
• 6:13
  to
• 6:13
  target
• 6:13
  states
• 6:14
  that
• 6:14
  have
• 6:14
  big
• 6:15
  wedding
• 6:15
  markets.
• 6:16
  So
• 6:17
  Florida,
• 6:18
  Texas,
• 6:18
  California,
• 6:19
  Illinois
• 6:20
  and
• 6:20
  a
• 6:21
  handful
• 6:21
  of
• 6:21
  others.
• 6:21
  So
• 6:22
  you're
• 6:22
  taking
• 6:22
  over
• 6:22
  the
• 6:23
  United
• 6:23
  States.
• 6:24
  You'll
• 6:24
  be
• 6:24
  everywhere
• 6:25
  but
• 6:25
  you're
• 6:25
  doing
• 6:25
  it
• 6:25
  one
• 6:25
  step
• 6:26
  at
• 6:26
  a
• 6:26
  time.
• 6:26
  And
• 6:26
  I
• 6:27
  know
• 6:27
  that
• 6:28
  I
• 6:28
  saw
• 6:28
  a
• 6:28
  social
• 6:29
  media
• 6:29
  post
• 6:29
  that
• 6:29
  was
• 6:29
  like
• 6:30
  we're
• 6:30
  now
• 6:30
  going
• 6:30
  into
• 6:31
  this
• 6:31
  state.
• 6:31
  And
• 6:31
  I
• 6:31
  was
• 6:31
  like
• 6:32
  oh
• 6:32
  interesting.
• 6:33
  See
• 6:33
  the
• 6:33
  social
• 6:33
  media
• 6:34
  stuff
• 6:34
  we
• 6:34
  put
• 6:34
  out
• 6:34
  there?
• 6:35
  People
• 6:35
  see
• 6:35
  it.
• 6:36
  It's
• 6:36
  helpful
• 6:36
  to
• 6:37
  know
• 6:37
  I
• 6:37
  know
• 6:37
  I
• 6:38
  already
• 6:38
  have
• 6:38
  like
• 6:38
  many.
• 6:39
  So
• 6:39
  yeah,
• 6:39
  we
• 6:39
  just
• 6:40
  expanded
• 6:40
  into
• 6:40
  Virginia
• 6:41
  and
• 6:41
  Maryland
• 6:41
  so
• 6:41
  that
• 6:42
  I
• 6:42
  could
• 6:42
  cover
• 6:42
  the
• 6:42
  people
• 6:43
  like
• 6:43
  the
• 6:43
  DC
• 6:43
  market
• 6:44
  folks.
• 6:45
  And
• 6:45
  yeah,
• 6:46
  already
• 6:46
  have
• 6:46
  a
• 6:46
  few
• 6:46
  consult
• 6:47
  calls
• 6:47
  from
• 6:47
  people
• 6:48
  and
• 6:48
  just
• 6:48
  announced
• 6:48
  it
• 6:48
  like
• 6:49
  a
• 6:49
  week
• 6:49
  ago.
• 6:49
  So
• 6:49
  it's
• 6:50
  pretty
• 6:50
  great.
• 6:50
  And
• 6:50
  am
• 6:51
  I
• 6:51
  right
• 6:51
  in
• 6:51
  thinking
• 6:51
  that
• 6:52
  the
• 6:52
  most
• 6:52
  of
• 6:52
  the
• 6:53
  work
• 6:53
  you
• 6:53
  do
• 6:53
  is
• 6:53
  very
• 6:54
  much
• 6:54
  one
• 6:54
  to
• 6:54
  one
• 6:55
  high
• 6:55
  level,
• 6:55
  it's
• 6:56
  you
• 6:56
  or
• 6:56
  one
• 6:57
  of
• 6:57
  your
• 6:57
  lawyers
• 6:57
  in
• 6:57
  the
• 6:58
  business
• 6:58
  rather
• 6:58
  than
• 6:58
  kind
• 6:59
  of
• 6:59
  a
• 6:59
  plug
• 6:59
  and
• 6:59
  play
• 7:00
  template
• 7:00
  solution.
• 7:01
  Oh
• 7:01
  for
• 7:01
  sure.
• 7:01
  Everything
• 7:02
  is
• 7:02
  very
• 7:02
  tailored.
• 7:03
  So
• 7:03
  I
• 7:03
  obvious
• 7:04
  obviously
• 7:04
  have
• 7:04
  my
• 7:04
  own
• 7:05
  internal
• 7:05
  documents
• 7:06
  that
• 7:06
  I
• 7:06
  use
• 7:06
  for
• 7:07
  everybody
• 7:07
  so
• 7:07
  that
• 7:07
  I'm
• 7:07
  not
• 7:08
  reinventing.
• 7:08
  Like
• 7:09
  it
• 7:09
  makes
• 7:09
  no
• 7:09
  sense
• 7:10
  to
• 7:10
  draft
• 7:10
  a
• 7:11
  wedding
• 7:11
  planner's
• 7:12
  contract
• 7:12
  fresh
• 7:13
  every
• 7:13
  time.
• 7:13
  So
• 7:13
  I
• 7:13
  obviously
• 7:14
  have
• 7:14
  drafts
• 7:15
  that
• 7:15
  I
• 7:15
  start
• 7:15
  from
• 7:16
  and
• 7:16
  so
• 7:16
  I'm
• 7:16
  constantly
• 7:17
  working
• 7:17
  to
• 7:17
  improve
• 7:18
  those.
• 7:18
  But
• 7:18
  then
• 7:18
  yes,
• 7:19
  everything
• 7:19
  is
• 7:20
  very
• 7:20
  tailored
• 7:20
  for
• 7:21
  the
• 7:21
  people
• 7:21
  that
• 7:21
  I'm
• 7:21
  working
• 7:22
  with.
• 7:22
  We
• 7:23
  I
• 7:23
  take
• 7:23
  a
• 7:23
  look
• 7:23
  at
• 7:23
  what
• 7:24
  they're
• 7:24
  using
• 7:24
  currently,
• 7:25
  make
• 7:25
  sure
• 7:25
  that
• 7:25
  anything
• 7:26
  specific
• 7:26
  to
• 7:27
  them
• 7:27
  is
• 7:27
  reflected
• 7:27
  in
• 7:28
  the
• 7:28
  updated
• 7:28
  contract
• 7:29
  we
• 7:29
  Have
• 7:29
  a
• 7:29
  call
• 7:29
  to
• 7:30
  go
• 7:30
  through
• 7:30
  everything.
• 7:30
  That
• 7:31
  way
• 7:31
  I
• 7:31
  can
• 7:31
  ask
• 7:31
  questions
• 7:32
  about
• 7:32
  things
• 7:32
  that
• 7:32
  are
• 7:33
  specific
• 7:33
  to
• 7:33
  them
• 7:34
  because
• 7:34
  everybody
• 7:34
  operates
• 7:35
  a
• 7:35
  little
• 7:35
  bit
• 7:35
  differently.
• 7:36
  Everybody's.
• 7:37
  Everybody
• 7:37
  has
• 7:37
  had
• 7:38
  very
• 7:38
  different
• 7:38
  horror
• 7:38
  stories
• 7:40
  and
• 7:40
  things
• 7:40
  that
• 7:40
  they've
• 7:41
  had
• 7:41
  to
• 7:41
  go
• 7:41
  back
• 7:41
  and
• 7:42
  add
• 7:42
  to
• 7:42
  their
• 7:42
  contract.
• 7:43
  So
• 7:43
  it's
• 7:43
  really
• 7:44
  interesting
• 7:44
  to.
• 7:45
  When
• 7:45
  I
• 7:46
  take
• 7:46
  a
• 7:46
  look
• 7:46
  at
• 7:46
  somebody's
• 7:46
  contract,
• 7:47
  it's
• 7:47
  interesting
• 7:47
  to
• 7:47
  see
• 7:47
  what's
• 7:48
  in
• 7:48
  there,
• 7:48
  because
• 7:49
  when
• 7:49
  I
• 7:49
  get
• 7:49
  on
• 7:49
  the
• 7:49
  phone
• 7:50
  with
• 7:50
  them,
• 7:50
  I'm
• 7:50
  always
• 7:50
  like,
• 7:50
  tell
• 7:51
  me
• 7:51
  why
• 7:51
  we
• 7:51
  have
• 7:52
  this
• 7:52
  contract
• 7:52
  in
• 7:52
  here.
• 7:53
  Somebody
• 7:54
  in
• 7:54
  Florida
• 7:54
  had
• 7:54
  a
• 7:54
  contract
• 7:55
  about,
• 7:55
  like,
• 7:55
  wild
• 7:56
  animals
• 7:56
  roaming
• 7:57
  onto
• 7:57
  the
• 7:57
  property.
• 7:58
  And
• 7:58
  I'm
• 7:58
  like,
• 7:58
  like,
• 7:58
  tell
• 7:59
  me
• 7:59
  that.
• 7:59
  I'd
• 7:59
  love
• 7:59
  to
• 8:00
  hear
• 8:00
  the
• 8:00
  story
• 8:00
  behind
• 8:01
  why
• 8:01
  we're
• 8:02
  talking
• 8:02
  about
• 8:03
  wild
• 8:03
  animals
• 8:04
  in
• 8:04
  our
• 8:04
  contract.
• 8:05
  And
• 8:05
  I
• 8:05
  think
• 8:05
  so
• 8:05
  much
• 8:05
  of
• 8:06
  the
• 8:06
  time
• 8:06
  it's
• 8:06
  because
• 8:06
  we
• 8:07
  don't
• 8:07
  really
• 8:07
  understand
• 8:08
  it.
• 8:08
  If
• 8:08
  we're
• 8:08
  honest,
• 8:08
  like,
• 8:09
  we've
• 8:09
  got
• 8:09
  this
• 8:09
  contract
• 8:09
  from
• 8:10
  somewhere,
• 8:10
  we
• 8:10
  don't
• 8:10
  understand
• 8:10
  it.
• 8:11
  It's
• 8:11
  the
• 8:11
  same
• 8:11
  with
• 8:12
  insurance
• 8:12
  policies.
• 8:13
  So
• 8:13
  I
• 8:13
  was
• 8:13
  just
• 8:13
  recently
• 8:13
  having
• 8:14
  a
• 8:14
  conversation
• 8:15
  with
• 8:15
  someone
• 8:15
  who
• 8:16
  knows
• 8:16
  insurance,
• 8:16
  understands
• 8:17
  insurance,
• 8:17
  about
• 8:18
  a
• 8:18
  situation
• 8:18
  I
• 8:18
  was
• 8:19
  in,
• 8:19
  and
• 8:19
  they
• 8:19
  were
• 8:19
  like,
• 8:19
  does
• 8:19
  your
• 8:19
  insurance
• 8:20
  cover
• 8:20
  it?
• 8:20
  And
• 8:20
  my
• 8:21
  answer
• 8:21
  was
• 8:21
  like,
• 8:21
  I.
• 8:22
  I
• 8:22
  don't
• 8:22
  know.
• 8:23
  Like,
• 8:23
  and
• 8:23
  that's
• 8:23
  a
• 8:23
  genuine
• 8:24
  answer.
• 8:24
  And
• 8:24
  so
• 8:25
  I
• 8:25
  was
• 8:25
  like,
• 8:25
  can
• 8:25
  I
• 8:25
  send
• 8:25
  you
• 8:25
  my
• 8:26
  policy?
• 8:26
  And
• 8:26
  you
• 8:26
  can
• 8:26
  read
• 8:27
  through
• 8:27
  it
• 8:27
  because
• 8:27
  you
• 8:27
  understand
• 8:28
  the
• 8:28
  words,
• 8:28
  and
• 8:29
  then
• 8:29
  you
• 8:29
  can
• 8:29
  tell
• 8:29
  me.
• 8:29
  And
• 8:30
  he
• 8:30
  came
• 8:30
  back
• 8:31
  with
• 8:31
  some
• 8:31
  great
• 8:31
  advice.
• 8:31
  He
• 8:32
  told
• 8:32
  me
• 8:32
  what
• 8:32
  was
• 8:32
  in
• 8:32
  there,
• 8:33
  what
• 8:33
  was
• 8:33
  missing.
• 8:33
  And
• 8:33
  it
• 8:34
  feels
• 8:34
  like
• 8:34
  kind
• 8:35
  of
• 8:35
  the
• 8:35
  same
• 8:35
  thing
• 8:36
  in
• 8:36
  legal
• 8:36
  terms
• 8:36
  is
• 8:37
  that
• 8:37
  often
• 8:37
  we
• 8:37
  get
• 8:37
  these
• 8:37
  contracts
• 8:38
  at
• 8:38
  the
• 8:38
  start.
• 8:38
  It
• 8:39
  fits
• 8:39
  what
• 8:39
  we're
• 8:40
  doing
• 8:40
  right
• 8:40
  there,
• 8:40
  and
• 8:40
  then.
• 8:40
  And
• 8:41
  then
• 8:41
  we
• 8:41
  forget
• 8:41
  to
• 8:41
  update
• 8:42
  them
• 8:42
  or
• 8:42
  revisit
• 8:43
  them,
• 8:43
  or
• 8:43
  they're,
• 8:43
  like,
• 8:44
  taken
• 8:44
  from
• 8:44
  a
• 8:44
  template
• 8:45
  from
• 8:45
  someone
• 8:45
  else's
• 8:46
  website
• 8:46
  that
• 8:46
  we've
• 8:46
  copy
• 8:46
  and
• 8:47
  pasted,
• 8:47
  like,
• 8:47
  when
• 8:47
  we're
• 8:47
  just
• 8:48
  making
• 8:48
  do,
• 8:48
  which
• 8:49
  isn't
• 8:49
  great.
• 8:49
  And
• 8:50
  so
• 8:50
  actually,
• 8:51
  what
• 8:51
  you
• 8:51
  do
• 8:52
  is
• 8:52
  come
• 8:52
  in
• 8:52
  and
• 8:52
  do
• 8:53
  something
• 8:53
  that's
• 8:53
  very
• 8:54
  personal
• 8:54
  to
• 8:54
  the
• 8:54
  person
• 8:55
  who
• 8:55
  needs
• 8:55
  it
• 8:55
  and
• 8:55
  make
• 8:55
  sure
• 8:56
  it
• 8:56
  fits
• 8:56
  them.
• 8:56
  Yeah,
• 8:57
  absolutely.
• 8:57
  And
• 8:57
  things
• 8:57
  change
• 8:58
  to,
• 8:58
  like,
• 8:58
  new
• 8:59
  situations
• 8:59
  happen
• 8:59
  in
• 9:00
  your
• 9:00
  business,
• 9:00
  but
• 9:00
  also
• 9:00
  trends
• 9:01
  change.
• 9:02
  So
• 9:02
  there's.
• 9:02
  I
• 9:02
  mean,
• 9:02
  I'm
• 9:03
  constantly
• 9:03
  updating
• 9:04
  my
• 9:04
  internal
• 9:04
  documents
• 9:05
  based
• 9:05
  on
• 9:05
  things
• 9:05
  that
• 9:06
  I'm
• 9:06
  seeing,
• 9:06
  based
• 9:07
  on
• 9:07
  how
• 9:07
  things
• 9:08
  are
• 9:08
  changing,
• 9:08
  things
• 9:09
  that
• 9:09
  we
• 9:09
  need
• 9:09
  to
• 9:09
  add,
• 9:10
  changing
• 9:10
  laws,
• 9:10
  but
• 9:10
  also
• 9:11
  changing
• 9:11
  trends.
• 9:12
  So
• 9:12
  I
• 9:12
  do.
• 9:13
  I
• 9:13
  do
• 9:13
  think
• 9:14
  it
• 9:14
  is
• 9:14
  very
• 9:14
  important
• 9:14
  to
• 9:15
  have
• 9:15
  a
• 9:15
  lawyer
• 9:16
  that
• 9:16
  you
• 9:16
  have
• 9:16
  a
• 9:17
  relationship
• 9:17
  with
• 9:17
  that
• 9:17
  you
• 9:18
  can
• 9:18
  talk
• 9:18
  to,
• 9:19
  that
• 9:19
  can
• 9:19
  take
• 9:19
  a
• 9:19
  look
• 9:19
  at
• 9:20
  your
• 9:20
  stuff,
• 9:20
  just
• 9:20
  to
• 9:21
  make
• 9:21
  sure
• 9:21
  that
• 9:21
  it's
• 9:21
  all
• 9:22
  in
• 9:22
  the
• 9:22
  shape
• 9:23
  that
• 9:23
  it
• 9:23
  needs
• 9:23
  to
• 9:23
  be
• 9:23
  in.
• 9:24
  So
• 9:24
  as
• 9:24
  wedding
• 9:25
  Professionals,
• 9:25
  then
• 9:25
  why
• 9:26
  should
• 9:26
  we
• 9:26
  care
• 9:26
  about
• 9:26
  this
• 9:27
  legal
• 9:27
  stuff?
• 9:27
  Because
• 9:27
  I
• 9:28
  think
• 9:28
  so
• 9:28
  often
• 9:29
  we're
• 9:29
  like,
• 9:29
  well,
• 9:29
  that's
• 9:29
  a
• 9:29
  problem
• 9:30
  for
• 9:30
  a
• 9:30
  bigger
• 9:30
  business.
• 9:31
  Like,
• 9:31
  a
• 9:31
  bigger
• 9:31
  business
• 9:32
  needs
• 9:32
  a
• 9:32
  lawyer.
• 9:32
  A
• 9:32
  big
• 9:33
  business
• 9:33
  needs
• 9:33
  this.
• 9:34
  My
• 9:34
  little
• 9:34
  business
• 9:35
  doesn't
• 9:35
  have
• 9:35
  much
• 9:35
  money.
• 9:35
  I
• 9:36
  don't
• 9:36
  need
• 9:36
  this
• 9:36
  legal
• 9:36
  stuff.
• 9:37
  Tell
• 9:37
  me
• 9:37
  why
• 9:37
  we
• 9:37
  should
• 9:38
  care.
• 9:39
  I
• 9:39
  like
• 9:40
  to
• 9:40
  say
• 9:40
  that
• 9:40
  everything
• 9:40
  is
• 9:41
  always
• 9:41
  fine
• 9:41
  until
• 9:42
  it's
• 9:42
  not.
• 9:43
  And
• 9:43
  then
• 9:43
  when
• 9:43
  things
• 9:44
  are
• 9:44
  not
• 9:44
  fine,
• 9:45
  it
• 9:45
  can
• 9:45
  be
• 9:45
  really
• 9:46
  not
• 9:46
  fine
• 9:47
  and
• 9:47
  very
• 9:47
  expensively
• 9:49
  not
• 9:49
  okay.
• 9:50
  And
• 9:50
  so
• 9:51
  you
• 9:51
  have
• 9:51
  to
• 9:52
  think
• 9:52
  through,
• 9:52
  think
• 9:52
  about
• 9:53
  working
• 9:53
  with
• 9:53
  a
• 9:53
  lawyer,
• 9:54
  like,
• 9:54
  being
• 9:54
  very
• 9:55
  proactive
• 9:55
  in
• 9:55
  your
• 9:56
  business.
• 9:56
  We're
• 9:56
  trying
• 9:56
  to
• 9:57
  troubleshoot
• 9:58
  ahead.
• 9:58
  So
• 9:58
  just
• 9:59
  like
• 9:59
  wedding
• 9:59
  professionals,
• 10:00
  you
• 10:00
  are
• 10:00
  always
• 10:01
  trying
• 10:01
  to
• 10:01
  think,
• 10:01
  okay,
• 10:02
  what
• 10:02
  could
• 10:03
  go
• 10:03
  wrong
• 10:03
  for
• 10:03
  me
• 10:03
  on
• 10:04
  a
• 10:04
  wedding
• 10:04
  day,
• 10:04
  given
• 10:05
  the
• 10:05
  situation
• 10:05
  and
• 10:06
  how,
• 10:06
  what
• 10:06
  steps
• 10:06
  am
• 10:07
  I
• 10:07
  going
• 10:07
  to
• 10:07
  take
• 10:07
  today
• 10:08
  to
• 10:08
  make
• 10:08
  sure
• 10:08
  that,
• 10:09
  you
• 10:09
  know,
• 10:09
  six
• 10:09
  months
• 10:10
  from
• 10:10
  now
• 10:10
  at
• 10:10
  this
• 10:10
  wedding,
• 10:11
  things
• 10:11
  go
• 10:11
  fine?
• 10:12
  That's
• 10:12
  the
• 10:12
  exact
• 10:13
  approach
• 10:13
  that
• 10:13
  I
• 10:14
  take
• 10:14
  with
• 10:15
  contracts.
• 10:15
  It's
• 10:16
  like,
• 10:16
  tell
• 10:16
  me
• 10:16
  your
• 10:17
  business,
• 10:17
  your
• 10:18
  vendor
• 10:18
  category,
• 10:19
  what
• 10:20
  could
• 10:20
  happen
• 10:21
  and
• 10:21
  what
• 10:21
  do
• 10:21
  we
• 10:21
  need
• 10:22
  to
• 10:22
  protect
• 10:22
  against?
• 10:23
  And
• 10:23
  one
• 10:24
  of
• 10:24
  the
• 10:24
  things
• 10:24
  that
• 10:24
  is
• 10:25
  changing
• 10:25
  the
• 10:25
  landscape
• 10:26
  a
• 10:26
  bit
• 10:26
  is
• 10:27
  clients
• 10:28
  becoming
• 10:29
  more.
• 10:30
  I
• 10:30
  don't
• 10:30
  know
• 10:31
  what
• 10:31
  the
• 10:31
  right
• 10:31
  word
• 10:32
  is,
• 10:32
  but
• 10:32
  clients
• 10:33
  being
• 10:33
  a
• 10:33
  little
• 10:34
  more
• 10:35
  nitpicky
• 10:36
  and
• 10:36
  unhappy.
• 10:37
  And
• 10:37
  then
• 10:37
  frankly,
• 10:38
  with
• 10:39
  the
• 10:39
  Internet
• 10:39
  and
• 10:40
  social
• 10:40
  media
• 10:41
  and
• 10:41
  sites
• 10:41
  like
• 10:41
  Reddit,
• 10:42
  people
• 10:42
  are
• 10:43
  giving
• 10:43
  tips
• 10:43
  about
• 10:44
  how
• 10:44
  do
• 10:44
  I
• 10:44
  get
• 10:44
  money
• 10:45
  back
• 10:45
  from
• 10:45
  my
• 10:46
  photographer.
• 10:47
  Even
• 10:47
  if
• 10:47
  you
• 10:47
  liked
• 10:48
  your
• 10:48
  photos,
• 10:48
  like,
• 10:49
  there
• 10:49
  are,
• 10:50
  there's
• 10:51
  threads
• 10:51
  out
• 10:51
  there
• 10:52
  that
• 10:52
  talk
• 10:52
  about,
• 10:52
  like,
• 10:53
  how
• 10:53
  to
• 10:53
  get
• 10:53
  money
• 10:53
  back
• 10:54
  from
• 10:54
  your
• 10:54
  vendors.
• 10:54
  Because,
• 10:55
  yeah,
• 10:55
  you've
• 10:55
  spent
• 10:55
  a
• 10:55
  lot
• 10:55
  of
• 10:56
  money
• 10:56
  and
• 10:56
  maybe
• 10:56
  you
• 10:56
  regret
• 10:57
  it.
• 10:57
  And
• 10:58
  even
• 10:58
  though
• 10:58
  you
• 10:58
  are
• 10:58
  perfectly
• 10:59
  happy
• 10:59
  with
• 10:59
  what
• 10:59
  you
• 10:59
  got,
• 11:00
  you'd
• 11:00
  love
• 11:00
  to
• 11:00
  get
• 11:00
  some
• 11:00
  of
• 11:01
  that
• 11:01
  money
• 11:01
  back.
• 11:01
  And
• 11:01
  so
• 11:02
  you
• 11:02
  try
• 11:02
  it.
• 11:02
  And
• 11:03
  so
• 11:03
  with
• 11:03
  all
• 11:03
  of
• 11:04
  the
• 11:04
  information
• 11:04
  out
• 11:04
  there
• 11:05
  and
• 11:05
  the
• 11:05
  fact
• 11:05
  that
• 11:05
  ChatGPT
• 11:06
  can
• 11:06
  write
• 11:07
  you
• 11:07
  scary
• 11:07
  letters
• 11:08
  to
• 11:08
  threaten
• 11:08
  legal
• 11:09
  action
• 11:09
  against
• 11:09
  your
• 11:10
  somebody,
• 11:11
  a
• 11:11
  vendor,
• 11:12
  like
• 11:12
  people
• 11:13
  getting
• 11:13
  married
• 11:13
  are
• 11:14
  really
• 11:14
  doing,
• 11:15
  doing
• 11:15
  it
• 11:16
  all.
• 11:16
  And
• 11:16
  so
• 11:16
  we
• 11:17
  need
• 11:17
  to
• 11:17
  make
• 11:17
  sure
• 11:17
  that
• 11:18
  as
• 11:18
  vendors,
• 11:19
  we
• 11:19
  are
• 11:19
  protected
• 11:20
  and
• 11:20
  know
• 11:21
  what
• 11:21
  we
• 11:21
  can
• 11:21
  be
• 11:21
  doing
• 11:21
  up
• 11:22
  front
• 11:22
  to
• 11:22
  keep
• 11:22
  things
• 11:23
  from
• 11:23
  happening
• 11:23
  on
• 11:23
  the
• 11:23
  back
• 11:24
  end.
• 11:24
  So
• 11:24
  really,
• 11:24
  it's
• 11:25
  almost
• 11:25
  like
• 11:25
  putting
• 11:25
  our
• 11:26
  arm
• 11:26
  on
• 11:26
  before
• 11:27
  we
• 11:27
  go
• 11:27
  into
• 11:27
  battle,
• 11:27
  before
• 11:28
  we
• 11:28
  need
• 11:28
  it.
• 11:28
  We're
• 11:28
  kind
• 11:29
  of,
• 11:29
  we're
• 11:29
  kind
• 11:30
  arming
• 11:30
  ourselves.
• 11:30
  It's
• 11:31
  funny
• 11:31
  talking
• 11:31
  about
• 11:31
  ChatGPT.
• 11:32
  It's
• 11:32
  not
• 11:32
  a
• 11:32
  situation
• 11:33
  I
• 11:33
  can
• 11:33
  talk
• 11:33
  about
• 11:33
  much
• 11:34
  on
• 11:34
  the
• 11:34
  podcast
• 11:34
  at
• 11:34
  the
• 11:34
  moment,
• 11:35
  but
• 11:35
  I
• 11:35
  had
• 11:35
  a
• 11:35
  letter
• 11:36
  from
• 11:36
  someone,
• 11:36
  a
• 11:36
  legal
• 11:36
  letter
• 11:37
  that
• 11:37
  they
• 11:37
  sent
• 11:37
  me,
• 11:37
  and
• 11:38
  I
• 11:38
  knew
• 11:38
  immediately
• 11:39
  it
• 11:39
  was
• 11:39
  written
• 11:39
  by
• 11:39
  ChatGPT.
• 11:40
  You
• 11:40
  know
• 11:40
  how,
• 11:40
  because
• 11:41
  it
• 11:41
  said
• 11:41
  insert
• 11:41
  date
• 11:42
  here.
• 11:44
  So
• 11:44
  you
• 11:45
  know.
• 11:46
  So
• 11:46
  for
• 11:46
  those
• 11:46
  that
• 11:46
  aren't
• 11:47
  watching
• 11:47
  this
• 11:47
  on
• 11:47
  video,
• 11:48
  major
• 11:48
  eye
• 11:49
  roll
• 11:49
  coming
• 11:49
  from
• 11:50
  me
• 11:50
  here
• 11:50
  on
• 11:51
  that.
• 11:51
  It's
• 11:51
  ridiculous.
• 11:53
  It's
• 11:54
  ridiculous.
• 11:54
  It
• 11:55
  is
• 11:55
  ridiculous.
• 11:55
  But
• 11:56
  they
• 11:56
  do
• 11:56
  it
• 11:56
  to
• 11:56
  scare
• 11:56
  us.
• 11:57
  And
• 11:57
  actually,
• 11:57
  like,
• 11:57
  it
• 11:58
  can
• 11:58
  sound
• 11:58
  quite
• 11:58
  scary
• 11:59
  because
• 11:59
  AI
• 11:59
  is
• 12:00
  quite
• 12:00
  clever.
• 12:01
  And
• 12:01
  so
• 12:01
  it
• 12:02
  did
• 12:02
  make
• 12:02
  me
• 12:02
  laugh
• 12:02
  that
• 12:03
  it
• 12:03
  said
• 12:03
  insert
• 12:03
  date
• 12:03
  here
• 12:04
  and
• 12:04
  now
• 12:04
  I
• 12:04
  can
• 12:04
  laugh
• 12:04
  about
• 12:04
  it.
• 12:05
  But
• 12:05
  actually
• 12:05
  for
• 12:05
  someone
• 12:06
  else
• 12:06
  that
• 12:06
  wasn't
• 12:06
  me
• 12:06
  or
• 12:07
  who
• 12:07
  didn't
• 12:07
  get
• 12:07
  the
• 12:07
  insert
• 12:08
  date
• 12:08
  here,
• 12:08
  they
• 12:09
  could
• 12:09
  be
• 12:09
  pretty
• 12:09
  terrified
• 12:10
  about
• 12:10
  this
• 12:10
  stuff.
• 12:11
  And
• 12:11
  like
• 12:11
  you
• 12:11
  say,
• 12:11
  it's
• 12:12
  not
• 12:12
  until
• 12:12
  we
• 12:12
  need
• 12:13
  it
• 12:13
  that
• 12:13
  we
• 12:13
  realize
• 12:14
  we
• 12:14
  needed
• 12:14
  it.
• 12:14
  And
• 12:15
  I
• 12:15
  think
• 12:15
  I
• 12:15
  hate
• 12:15
  talking
• 12:16
  about
• 12:16
  COVID
• 12:17
  now.
• 12:17
  It's
• 12:17
  the
• 12:17
  second
• 12:17
  time
• 12:17
  we've
• 12:18
  mentioned
• 12:18
  it
• 12:18
  in
• 12:18
  this
• 12:18
  conversation.
• 12:19
  But
• 12:19
  what
• 12:19
  was
• 12:19
  interesting
• 12:20
  was
• 12:20
  during
• 12:20
  that
• 12:21
  time,
• 12:21
  I
• 12:22
  saw
• 12:22
  more
• 12:22
  conversation
• 12:23
  about
• 12:23
  contracts
• 12:23
  than
• 12:23
  I
• 12:24
  ever
• 12:24
  saw
• 12:24
  before
• 12:24
  or
• 12:25
  after,
• 12:25
  because
• 12:26
  suddenly
• 12:26
  everyone
• 12:27
  was
• 12:28
  looking
• 12:28
  at
• 12:28
  their
• 12:28
  contracts.
• 12:29
  And
• 12:29
  I
• 12:29
  think
• 12:30
  right
• 12:30
  after
• 12:30
  Covid,
• 12:31
  that
• 12:31
  was
• 12:31
  still
• 12:31
  a
• 12:32
  high
• 12:32
  conversation
• 12:32
  point.
• 12:33
  I
• 12:33
  would
• 12:33
  say
• 12:33
  going
• 12:33
  into
• 12:34
  2026,
• 12:34
  people
• 12:35
  are
• 12:35
  slipping
• 12:35
  again.
• 12:36
  People
• 12:36
  are
• 12:36
  like,
• 12:36
  oh,
• 12:36
  I
• 12:37
  haven't
• 12:37
  updated
• 12:37
  my
• 12:37
  contract.
• 12:37
  Is
• 12:38
  that
• 12:38
  what
• 12:38
  you're
• 12:38
  seeing
• 12:38
  too?
• 12:39
  Yeah,
• 12:39
  absolutely.
• 12:40
  Yeah,
• 12:40
  we
• 12:41
  all.
• 12:41
  And
• 12:41
  a
• 12:41
  lot
• 12:41
  of
• 12:41
  people,
• 12:42
  frankly,
• 12:42
  I
• 12:43
  think
• 12:43
  even
• 12:43
  the
• 12:44
  people
• 12:44
  that
• 12:44
  didn't
• 12:44
  take
• 12:45
  Covid
• 12:45
  as
• 12:45
  an
• 12:45
  opportunity
• 12:46
  to
• 12:46
  get
• 12:46
  everything
• 12:47
  updated
• 12:47
  and
• 12:48
  in
• 12:48
  order
• 12:49
  are
• 12:49
  still
• 12:49
  kind
• 12:50
  of
• 12:50
  just
• 12:50
  ignoring
• 12:50
  things.
• 12:51
  Like,
• 12:51
  I
• 12:51
  still
• 12:51
  see
• 12:52
  plenty
• 12:52
  of,
• 12:52
  like,
• 12:52
  rescheduling
• 12:53
  cancellation
• 12:54
  policies
• 12:54
  that
• 12:55
  are
• 12:55
  just
• 12:55
  not.
• 12:56
  Not
• 12:56
  getting
• 12:56
  the
• 12:56
  job
• 12:57
  done.
• 12:57
  And
• 12:58
  so
• 12:58
  people
• 12:58
  need
• 12:59
  a
• 12:59
  drought.
• 13:00
  Like,
• 13:00
  it's.
• 13:00
  It's
• 13:01
  an
• 13:01
  investment
• 13:02
  and.
• 13:02
  But
• 13:03
  it's
• 13:03
  going
• 13:03
  to
• 13:03
  be
• 13:03
  a
• 13:03
  very
• 13:03
  worthy
• 13:04
  investment.
• 13:04
  And
• 13:04
  I'm
• 13:05
  not
• 13:05
  just
• 13:05
  saying
• 13:05
  that.
• 13:05
  I
• 13:05
  can't,
• 13:06
  like,
• 13:06
  for
• 13:06
  anybody
• 13:07
  who's
• 13:07
  listening
• 13:07
  in
• 13:07
  the
• 13:08
  uk,
• 13:08
  I
• 13:08
  obviously
• 13:09
  am,
• 13:09
  can't
• 13:09
  sell
• 13:09
  my
• 13:09
  services
• 13:10
  to
• 13:10
  you.
• 13:10
  So
• 13:11
  I'm
• 13:11
  not
• 13:11
  trying
• 13:11
  to
• 13:12
  make
• 13:12
  myself
• 13:12
  money
• 13:12
  here.
• 13:13
  I'm
• 13:13
  just
• 13:14
  trying
• 13:14
  to
• 13:14
  help
• 13:14
  do
• 13:15
  you
• 13:15
  a
• 13:15
  favor.
• 13:16
  Because
• 13:16
  there's
• 13:16
  a
• 13:17
  lot
• 13:17
  of
• 13:17
  tool.
• 13:17
  I
• 13:18
  mean,
• 13:18
  like,
• 13:18
  frankly,
• 13:18
  the
• 13:19
  Chat
• 13:19
  GPT
• 13:20
  thing
• 13:20
  is
• 13:21
  showing
• 13:21
  up
• 13:22
  in
• 13:22
  a
• 13:22
  lot
• 13:22
  of
• 13:22
  different
• 13:22
  ways.
• 13:23
  So
• 13:23
  couples
• 13:24
  are
• 13:24
  using
• 13:24
  CHAT
• 13:24
  GPT
• 13:25
  to
• 13:26
  redline
• 13:27
  contracts
• 13:28
  and
• 13:28
  ask
• 13:29
  for
• 13:29
  things.
• 13:29
  So
• 13:29
  if
• 13:30
  you
• 13:30
  don't
• 13:30
  have
• 13:30
  a
• 13:30
  lawyer
• 13:31
  and
• 13:31
  you
• 13:31
  are
• 13:31
  getting
• 13:31
  a
• 13:32
  slew
• 13:32
  of
• 13:33
  comments
• 13:33
  back
• 13:33
  to
• 13:34
  your
• 13:34
  contract
• 13:34
  and
• 13:35
  you're
• 13:35
  just
• 13:35
  accepting
• 13:35
  them,
• 13:36
  you
• 13:36
  probably
• 13:36
  don't
• 13:36
  understand
• 13:37
  what
• 13:37
  you're
• 13:37
  accepting.
• 13:38
  And
• 13:38
  frankly,
• 13:38
  you
• 13:38
  shouldn't
• 13:39
  be
• 13:39
  accepting
• 13:39
  a
• 13:39
  lot
• 13:39
  of
• 13:40
  these
• 13:40
  things
• 13:40
  because
• 13:40
  they're
• 13:41
  not
• 13:41
  acceptable.
• 13:41
  So
• 13:42
  working
• 13:42
  with
• 13:42
  an
• 13:43
  attorney
• 13:43
  from
• 13:43
  that
• 13:43
  perspective,
• 13:44
  as
• 13:44
  we've
• 13:44
  just
• 13:44
  said,
• 13:45
  the
• 13:45
  client
• 13:45
  dispute
• 13:46
  thing,
• 13:46
  they
• 13:46
  are
• 13:46
  using
• 13:46
  ChatGPT
• 13:47
  to
• 13:47
  write
• 13:48
  really
• 13:48
  scary
• 13:48
  letters
• 13:49
  that
• 13:49
  sound
• 13:50
  very
• 13:50
  real.
• 13:51
  And
• 13:51
  it's
• 13:51
  just
• 13:51
  a
• 13:52
  cash
• 13:52
  grab
• 13:52
  to
• 13:53
  get
• 13:53
  you
• 13:53
  to
• 13:53
  hand
• 13:54
  money
• 13:54
  over
• 13:55
  in
• 13:55
  exchange
• 13:56
  for
• 13:56
  them
• 13:56
  going
• 13:56
  away,
• 13:57
  when
• 13:57
  if
• 13:58
  you
• 13:58
  had
• 13:58
  an
• 13:58
  attorney
• 13:59
  who
• 13:59
  could
• 13:59
  just
• 13:59
  like
• 13:59
  help,
• 14:00
  you
• 14:00
  know,
• 14:00
  calm
• 14:00
  things
• 14:01
  down
• 14:01
  a
• 14:01
  little
• 14:01
  bit,
• 14:02
  go
• 14:02
  through
• 14:02
  it
• 14:02
  with
• 14:03
  you,
• 14:03
  explain
• 14:03
  what
• 14:04
  it
• 14:04
  is
• 14:04
  that
• 14:04
  they're
• 14:04
  actually
• 14:05
  alleging
• 14:06
  here
• 14:06
  in
• 14:07
  the
• 14:07
  States,
• 14:08
  there's
• 14:08
  a
• 14:08
  lot
• 14:09
  of
• 14:09
  allegations
• 14:09
  of
• 14:09
  fraud,
• 14:10
  Chatbots
• 14:11
  spitting
• 14:11
  out
• 14:11
  a
• 14:11
  lot
• 14:11
  of
• 14:12
  fraud,
• 14:12
  like
• 14:13
  claims
• 14:13
  of
• 14:13
  fraud.
• 14:14
  And
• 14:14
  I'm
• 14:14
  like,
• 14:14
  do
• 14:15
  we.
• 14:15
  People
• 14:15
  don't
• 14:16
  understand
• 14:16
  like
• 14:16
  how
• 14:17
  significant,
• 14:17
  like
• 14:18
  what
• 14:18
  you
• 14:18
  need
• 14:18
  to
• 14:19
  actually
• 14:19
  prove
• 14:19
  fraud.
• 14:20
  It's
• 14:20
  pretty,
• 14:21
  pretty
• 14:21
  significant.
• 14:21
  But
• 14:22
  it
• 14:22
  sounds
• 14:23
  really
• 14:23
  scary
• 14:24
  when
• 14:24
  you
• 14:24
  get
• 14:24
  that
• 14:24
  letter
• 14:25
  that's
• 14:25
  like,
• 14:25
  I'm
• 14:25
  going
• 14:25
  to
• 14:26
  sue
• 14:26
  you
• 14:26
  for
• 14:26
  fraudulent
• 14:27
  misrepresentation
• 14:28
  and
• 14:28
  then
• 14:28
  you
• 14:28
  give
• 14:29
  them
• 14:29
  money
• 14:29
  back.
• 14:30
  Yeah,
• 14:30
  exactly.
• 14:30
  And
• 14:31
  actually
• 14:31
  for
• 14:31
  most
• 14:31
  people
• 14:31
  listening,
• 14:32
  you
• 14:32
  know,
• 14:32
  they're
• 14:32
  baking
• 14:33
  cakes
• 14:33
  for
• 14:33
  people,
• 14:34
  this
• 14:35
  whole
• 14:35
  thing
• 14:35
  sounds
• 14:36
  absolutely
• 14:36
  terrifying.
• 14:37
  The
• 14:37
  legal
• 14:37
  language,
• 14:38
  everything.
• 14:38
  So
• 14:38
  let's
• 14:39
  go
• 14:39
  through
• 14:39
  some
• 14:39
  basics.
• 14:40
  So
• 14:41
  if
• 14:41
  you
• 14:41
  are
• 14:41
  a
• 14:42
  small
• 14:42
  business
• 14:42
  owner
• 14:42
  or
• 14:43
  maybe
• 14:43
  a
• 14:43
  venue
• 14:43
  owner
• 14:44
  and
• 14:44
  you
• 14:44
  just
• 14:44
  want
• 14:45
  to
• 14:45
  do
• 14:45
  a
• 14:45
  little
• 14:45
  look
• 14:45
  at
• 14:46
  your
• 14:46
  own
• 14:46
  legal
• 14:47
  stuff
• 14:47
  and
• 14:47
  just
• 14:47
  maybe
• 14:48
  reflect
• 14:48
  on
• 14:48
  what
• 14:48
  you
• 14:49
  have
• 14:49
  or
• 14:49
  haven't,
• 14:49
  what
• 14:49
  are
• 14:49
  some
• 14:50
  of
• 14:50
  the
• 14:50
  basics
• 14:50
  people
• 14:50
  should
• 14:51
  be
• 14:51
  looking
• 14:51
  at
• 14:52
  to
• 14:52
  make
• 14:52
  sure
• 14:52
  they
• 14:52
  have
• 14:53
  sorted
• 14:53
  in
• 14:53
  their
• 14:53
  business?
• 14:54
  Yeah,
• 14:54
  this,
• 14:55
  the
• 14:55
  very
• 14:55
  first
• 14:56
  starting
• 14:56
  point,
• 14:56
  frankly,
• 14:57
  is
• 14:57
  to
• 14:57
  making
• 14:57
  sure
• 14:57
  that
• 14:58
  you
• 14:58
  have
• 14:58
  an
• 14:58
  entity
• 14:58
  set
• 14:59
  up
• 14:59
  for
• 14:59
  your
• 14:59
  business
• 15:00
  and
• 15:00
  that
• 15:00
  you're
• 15:00
  not
• 15:00
  operating
• 15:01
  just
• 15:01
  as
• 15:01
  an
• 15:01
  individual.
• 15:02
  Because
• 15:02
  we
• 15:02
  want
• 15:03
  to
• 15:03
  make
• 15:03
  sure
• 15:03
  that
• 15:03
  you
• 15:04
  are
• 15:04
  protected
• 15:05
  like
• 15:05
  your
• 15:05
  personal
• 15:06
  assets,
• 15:06
  you
• 15:06
  are
• 15:06
  have
• 15:07
  protected
• 15:07
  from
• 15:08
  personal
• 15:08
  liability
• 15:08
  related
• 15:09
  to
• 15:09
  stuff
• 15:09
  in
• 15:09
  your
• 15:10
  business.
• 15:10
  So
• 15:10
  having
• 15:11
  an
• 15:11
  entity,
• 15:12
  having
• 15:12
  insurance
• 15:12
  is
• 15:13
  incredibly
• 15:13
  important.
• 15:14
  Making
• 15:14
  sure
• 15:14
  you're
• 15:15
  protected.
• 15:15
  I
• 15:15
  feel
• 15:15
  like
• 15:16
  insurance
• 15:16
  is
• 15:16
  similar
• 15:17
  with
• 15:17
  the
• 15:17
  mindset
• 15:18
  of,
• 15:18
  of
• 15:18
  legal
• 15:18
  services
• 15:19
  where
• 15:19
  it's
• 15:19
  like,
• 15:20
  oh,
• 15:20
  I've
• 15:20
  never
• 15:20
  had
• 15:21
  to,
• 15:21
  I've
• 15:21
  never
• 15:21
  had
• 15:22
  to
• 15:22
  have
• 15:22
  an
• 15:22
  insurance
• 15:22
  claim
• 15:23
  before,
• 15:23
  so
• 15:23
  what's,
• 15:24
  you
• 15:24
  know,
• 15:24
  what
• 15:24
  am
• 15:24
  I
• 15:25
  paying
• 15:25
  for
• 15:25
  kind
• 15:25
  of
• 15:25
  thing.
• 15:26
  But
• 15:27
  that's
• 15:27
  definitely
• 15:27
  a
• 15:28
  big
• 15:28
  one.
• 15:28
  Having
• 15:28
  all
• 15:29
  of
• 15:29
  your
• 15:29
  personal
• 15:29
  finances,
• 15:30
  business
• 15:30
  finances,
• 15:31
  completely
• 15:31
  separate,
• 15:32
  all
• 15:32
  of
• 15:32
  those
• 15:33
  things
• 15:33
  in
• 15:33
  order,
• 15:33
  making
• 15:33
  sure
• 15:34
  that
• 15:34
  you're
• 15:34
  paying
• 15:34
  your
• 15:34
  taxes
• 15:35
  appropriately,
• 15:36
  working
• 15:36
  with
• 15:36
  accountants
• 15:37
  and
• 15:37
  bookkeepers
• 15:37
  on
• 15:38
  all
• 15:38
  of
• 15:38
  that
• 15:38
  stuff.
• 15:39
  And
• 15:39
  then
• 15:39
  when
• 15:39
  it
• 15:39
  comes
• 15:40
  to
• 15:40
  your
• 15:40
  contracts,
• 15:41
  the
• 15:41
  first
• 15:41
  thing
• 15:41
  you're
• 15:42
  going
• 15:42
  to
• 15:42
  ask
• 15:42
  yourself
• 15:42
  is,
• 15:43
  well,
• 15:44
  I
• 15:44
  think
• 15:44
  the
• 15:44
  first
• 15:44
  question
• 15:45
  is,
• 15:45
  where
• 15:45
  did
• 15:45
  my
• 15:45
  contract
• 15:46
  come
• 15:46
  from?
• 15:49
  So
• 15:49
  is
• 15:50
  my
• 15:50
  contract
• 15:50
  one
• 15:50
  that
• 15:51
  I
• 15:51
  worked
• 15:51
  like
• 15:51
  an
• 15:51
  attorney
• 15:52
  drafted,
• 15:53
  custom
• 15:53
  for
• 15:53
  me,
• 15:53
  is
• 15:54
  it
• 15:54
  a
• 15:54
  template
• 15:55
  that
• 15:55
  I
• 15:55
  purchased,
• 15:56
  which
• 15:56
  is
• 15:56
  I
• 15:56
  think
• 15:57
  like
• 15:57
  second
• 15:58
  best
• 15:58
  step?
• 15:58
  At
• 15:59
  least
• 15:59
  you've
• 15:59
  got
• 15:59
  an
• 15:59
  attorney
• 16:00
  drafted
• 16:00
  something.
• 16:01
  And
• 16:01
  then
• 16:01
  if
• 16:01
  the
• 16:02
  answer
• 16:02
  is,
• 16:03
  you
• 16:03
  know,
• 16:03
  I
• 16:03
  started
• 16:04
  with
• 16:04
  my
• 16:05
  colleague's
• 16:06
  contract
• 16:06
  and
• 16:07
  then
• 16:07
  added
• 16:07
  to
• 16:07
  it
• 16:08
  and
• 16:08
  I
• 16:08
  copied
• 16:08
  and
• 16:09
  pasted
• 16:09
  from
• 16:10
  Google
• 16:10
  and
• 16:11
  I
• 16:11
  got
• 16:11
  provisions
• 16:11
  from
• 16:12
  people
• 16:12
  in
• 16:12
  Facebook
• 16:13
  groups
• 16:13
  and
• 16:13
  then
• 16:14
  I
• 16:14
  asked
• 16:14
  ChatGPT
• 16:15
  to
• 16:15
  draft
• 16:15
  a
• 16:15
  couple
• 16:16
  of
• 16:16
  things
• 16:16
  that
• 16:16
  should
• 16:17
  give
• 16:17
  you
• 16:17
  some
• 16:17
  pause
• 16:18
  because
• 16:18
  that
• 16:18
  is
• 16:18
  not
• 16:18
  the
• 16:19
  best
• 16:19
  or
• 16:19
  that's
• 16:20
  not
• 16:20
  the
• 16:20
  origin
• 16:20
  story
• 16:21
  that
• 16:21
  I
• 16:21
  want
• 16:21
  for
• 16:22
  your
• 16:23
  contract.
• 16:24
  And
• 16:24
  there's
• 16:25
  no
• 16:25
  judgment
• 16:25
  here
• 16:25
  because
• 16:26
  I
• 16:26
  know
• 16:26
  we've
• 16:27
  all
• 16:27
  been
• 16:27
  there.
• 16:27
  We've
• 16:28
  all
• 16:28
  been
• 16:28
  there.
• 16:28
  And
• 16:29
  actually
• 16:29
  like,
• 16:30
  I
• 16:30
  don't
• 16:30
  want
• 16:30
  people
• 16:30
  to
• 16:30
  feel
• 16:31
  ashamed
• 16:31
  if
• 16:31
  they're
• 16:31
  putting
• 16:32
  themselves
• 16:32
  in
• 16:32
  that
• 16:33
  category,
• 16:33
  but
• 16:34
  it
• 16:34
  is
• 16:34
  probably
• 16:34
  a
• 16:34
  wake
• 16:35
  up
• 16:35
  call
• 16:35
  to
• 16:35
  go
• 16:35
  actually,
• 16:36
  like
• 16:36
  I
• 16:36
  am
• 16:36
  a
• 16:36
  few
• 16:36
  years
• 16:37
  into
• 16:37
  business
• 16:37
  now.
• 16:38
  I
• 16:38
  probably
• 16:38
  should
• 16:38
  sort
• 16:39
  this
• 16:39
  out
• 16:39
  properly.
• 16:39
  Yeah,
• 16:40
  everybody's
• 16:40
  got
• 16:40
  to
• 16:41
  start
• 16:41
  somewhere.
• 16:41
  So
• 16:41
  again,
• 16:41
  like
• 16:42
  you
• 16:42
  said,
• 16:42
  no
• 16:42
  judgment.
• 16:43
  We
• 16:43
  all
• 16:44
  people
• 16:44
  can
• 16:44
  afford
• 16:45
  different
• 16:45
  levels
• 16:45
  of
• 16:45
  investment
• 16:46
  at
• 16:46
  different
• 16:47
  levels
• 16:47
  of
• 16:48
  time.
• 16:48
  But
• 16:48
  when
• 16:49
  you
• 16:49
  are
• 16:49
  like,
• 16:49
  if
• 16:50
  this
• 16:50
  is
• 16:50
  a
• 16:50
  full
• 16:50
  time
• 16:51
  business
• 16:51
  that
• 16:51
  you
• 16:51
  are
• 16:52
  running
• 16:52
  and
• 16:53
  you
• 16:53
  are
• 16:53
  making
• 16:54
  serious
• 16:54
  money
• 16:54
  and
• 16:55
  you
• 16:55
  are
• 16:55
  doing
• 16:55
  multiple
• 16:56
  events,
• 16:56
  like
• 16:56
  making
• 16:57
  sure
• 16:57
  that
• 16:57
  you
• 16:57
  have
• 16:57
  a
• 16:58
  really
• 16:58
  well
• 16:58
  drafted
• 16:59
  contract
• 16:59
  is
• 16:59
  just
• 17:00
  going
• 17:00
  to
• 17:00
  be
• 17:00
  really
• 17:01
  worth
• 17:01
  the
• 17:01
  investment.
• 17:02
  Yeah.
• 17:02
  And
• 17:02
  just
• 17:03
  making
• 17:03
  sure
• 17:03
  you
• 17:03
  get
• 17:03
  advice
• 17:04
  from
• 17:04
  people.
• 17:04
  And
• 17:04
  I
• 17:05
  think
• 17:05
  this
• 17:05
  is
• 17:05
  one
• 17:05
  of
• 17:05
  the
• 17:05
  hardest
• 17:06
  things
• 17:06
  as
• 17:06
  a
• 17:06
  small
• 17:07
  business
• 17:07
  owner
• 17:07
  because
• 17:07
  it's
• 17:08
  really
• 17:08
  hard
• 17:08
  for
• 17:08
  us
• 17:08
  to
• 17:09
  know
• 17:09
  who
• 17:09
  to
• 17:10
  take
• 17:10
  advice
• 17:10
  from
• 17:10
  or
• 17:11
  who's
• 17:11
  just
• 17:11
  trying
• 17:11
  to
• 17:11
  make
• 17:12
  money
• 17:12
  from
• 17:12
  us.
• 17:12
  Right.
• 17:13
  And
• 17:13
  I
• 17:13
  think
• 17:13
  that's,
• 17:13
  you
• 17:14
  know,
• 17:14
  that's
• 17:14
  why
• 17:14
  this
• 17:14
  is
• 17:15
  a
• 17:15
  great
• 17:15
  conversation
• 17:15
  because
• 17:16
  as
• 17:16
  you
• 17:16
  said
• 17:16
  for
• 17:16
  anyone
• 17:16
  listening
• 17:17
  in
• 17:17
  the
• 17:17
  uk,
• 17:18
  like
• 17:18
  there
• 17:18
  is
• 17:18
  no
• 17:18
  sales
• 17:19
  pitch
• 17:19
  here
• 17:19
  because
• 17:19
  you
• 17:19
  can't
• 17:20
  legally
• 17:20
  help
• 17:20
  them.
• 17:21
  But
• 17:21
  actually
• 17:21
  the
• 17:22
  context
• 17:22
  of
• 17:22
  what
• 17:22
  we're
• 17:23
  talking
• 17:23
  about
• 17:23
  is
• 17:23
  incredibly
• 17:24
  helpful
• 17:24
  and
• 17:25
  useful
• 17:25
  to
• 17:26
  them
• 17:26
  because
• 17:26
  you're
• 17:26
  thinking
• 17:26
  of
• 17:26
  them
• 17:27
  as
• 17:27
  an
• 17:27
  individual.
• 17:27
  Whereas
• 17:28
  sometimes
• 17:28
  I
• 17:28
  think
• 17:29
  we
• 17:29
  go
• 17:29
  looking
• 17:29
  for
• 17:30
  advice
• 17:30
  and
• 17:30
  we
• 17:30
  think
• 17:30
  someone's
• 17:31
  giving
• 17:31
  us
• 17:31
  advice,
• 17:31
  but
• 17:32
  actually
• 17:32
  we
• 17:32
  realize
• 17:32
  it's
• 17:32
  because
• 17:33
  they're
• 17:33
  on
• 17:33
  commission.
• 17:33
  Right.
• 17:35
  Also
• 17:36
  I've
• 17:36
  been
• 17:37
  so,
• 17:37
  I've
• 17:38
  been
• 17:38
  like,
• 17:38
  I
• 17:38
  am
• 17:39
  part
• 17:39
  of
• 17:39
  a
• 17:39
  whole
• 17:40
  bunch
• 17:40
  of
• 17:40
  Facebook
• 17:40
  groups
• 17:41
  for
• 17:41
  wedding
• 17:41
  professionals
• 17:42
  and
• 17:42
  just
• 17:42
  to
• 17:43
  kind
• 17:43
  of
• 17:43
  see,
• 17:43
  because
• 17:43
  it's
• 17:44
  really
• 17:44
  helpful
• 17:44
  for
• 17:44
  me
• 17:44
  to
• 17:45
  see
• 17:45
  what
• 17:45
  people
• 17:45
  are
• 17:45
  talking
• 17:45
  about.
• 17:46
  And
• 17:47
  even
• 17:47
  just
• 17:47
  this
• 17:47
  morning
• 17:48
  I
• 17:48
  saw
• 17:48
  somebody
• 17:48
  talking
• 17:49
  about
• 17:49
  something
• 17:50
  and
• 17:50
  they
• 17:51
  like,
• 17:51
  they
• 17:51
  were
• 17:51
  talking
• 17:52
  about
• 17:52
  in
• 17:52
  this
• 17:52
  like
• 17:53
  the
• 17:53
  retainer
• 17:53
  versus
• 17:53
  deposit
• 17:54
  language,
• 17:55
  which
• 17:55
  I
• 17:55
  know
• 17:55
  is
• 17:55
  also
• 17:56
  it,
• 17:56
  that
• 17:56
  applies
• 17:57
  to
• 17:57
  UK
• 17:57
  folks
• 17:58
  as
• 17:58
  well.
• 17:58
  And
• 17:59
  there
• 17:59
  was
• 17:59
  a
• 17:59
  conversation
• 18:00
  about
• 18:00
  it,
• 18:00
  but
• 18:00
  it
• 18:00
  really
• 18:01
  lacked
• 18:01
  any
• 18:01
  nuance.
• 18:02
  And
• 18:03
  so
• 18:03
  it
• 18:03
  was
• 18:03
  just
• 18:04
  somebody
• 18:04
  who's
• 18:04
  not
• 18:05
  a
• 18:05
  lawyer
• 18:05
  coming
• 18:05
  in
• 18:06
  saying
• 18:06
  don't
• 18:06
  ever
• 18:07
  call
• 18:07
  it
• 18:07
  deposit,
• 18:07
  it
• 18:08
  has
• 18:08
  to
• 18:08
  be
• 18:08
  called
• 18:08
  retainer.
• 18:09
  A
• 18:09
  deposit
• 18:10
  is
• 18:10
  refundable
• 18:11
  and
• 18:11
  a
• 18:11
  retainer
• 18:11
  is
• 18:12
  not
• 18:12
  like
• 18:13
  it's
• 18:13
  not
• 18:13
  that.
• 18:14
  It
• 18:14
  is
• 18:14
  not
• 18:14
  that
• 18:14
  cut
• 18:15
  and
• 18:15
  dry.
• 18:15
  It
• 18:15
  is
• 18:16
  not
• 18:16
  that
• 18:16
  simple
• 18:17
  of
• 18:17
  an
• 18:17
  answer.
• 18:18
  And
• 18:19
  it
• 18:19
  takes
• 18:19
  everything
• 18:20
  that
• 18:20
  I
• 18:20
  have
• 18:20
  to
• 18:20
  not
• 18:20
  just
• 18:21
  go
• 18:21
  into
• 18:21
  these
• 18:21
  groups
• 18:22
  and
• 18:22
  respond
• 18:22
  to
• 18:22
  everybody
• 18:22
  But
• 18:23
  I
• 18:23
  would
• 18:23
  spend
• 18:23
  my
• 18:23
  entire
• 18:24
  days
• 18:24
  responding
• 18:25
  to
• 18:25
  people.
• 18:25
  And
• 18:25
  I
• 18:25
  also
• 18:26
  don't
• 18:26
  want
• 18:26
  to,
• 18:26
  like,
• 18:26
  you
• 18:27
  know,
• 18:27
  be
• 18:27
  bossy
• 18:28
  or
• 18:28
  whatever.
• 18:29
  So
• 18:29
  I'm
• 18:29
  like,
• 18:29
  you
• 18:30
  know,
• 18:30
  not
• 18:30
  my,
• 18:30
  not
• 18:30
  my
• 18:31
  time
• 18:31
  to
• 18:31
  step
• 18:31
  in
• 18:32
  here.
• 18:32
  But
• 18:32
  yeah,
• 18:33
  who
• 18:33
  you
• 18:33
  are
• 18:33
  taking
• 18:34
  advice
• 18:34
  from
• 18:34
  is
• 18:35
  really
• 18:35
  important.
• 18:36
  And
• 18:37
  from
• 18:37
  a
• 18:37
  legal
• 18:38
  perspective,
• 18:38
  this
• 18:39
  is
• 18:39
  something
• 18:39
  I've
• 18:39
  been
• 18:39
  noticing
• 18:40
  a
• 18:40
  lot
• 18:40
  more,
• 18:41
  is
• 18:41
  that
• 18:41
  you
• 18:42
  can't
• 18:42
  really
• 18:42
  rely
• 18:43
  on
• 18:43
  what
• 18:43
  you're
• 18:44
  call
• 18:44
  colleagues
• 18:44
  are
• 18:45
  doing
• 18:45
  either,
• 18:46
  because
• 18:46
  a
• 18:47
  lot
• 18:47
  of
• 18:47
  times
• 18:48
  most
• 18:49
  people
• 18:49
  are
• 18:49
  getting
• 18:49
  it
• 18:50
  wrong
• 18:50
  from
• 18:51
  a
• 18:51
  legal
• 18:52
  perspective.
• 18:52
  And
• 18:53
  so,
• 18:53
  like
• 18:54
  asking
• 18:54
  your
• 18:55
  friend,
• 18:55
  oh,
• 18:55
  how
• 18:56
  are
• 18:56
  you
• 18:56
  classifying
• 18:57
  your,
• 18:58
  you
• 18:58
  know,
• 18:58
  assistant
• 18:59
  photographers
• 19:00
  or
• 19:00
  something
• 19:00
  like
• 19:00
  that?
• 19:02
  They
• 19:02
  might
• 19:02
  give
• 19:02
  you
• 19:03
  an
• 19:03
  answer,
• 19:03
  but
• 19:03
  that
• 19:03
  might
• 19:04
  not
• 19:04
  be
• 19:04
  right.
• 19:04
  And
• 19:05
  you
• 19:05
  can't.
• 19:05
  If
• 19:05
  you
• 19:05
  ever
• 19:05
  got
• 19:06
  audited,
• 19:06
  you
• 19:06
  can't
• 19:07
  say,
• 19:07
  oh,
• 19:07
  well,
• 19:07
  I
• 19:07
  talked
• 19:07
  to
• 19:08
  my
• 19:08
  friend
• 19:08
  and
• 19:08
  they're
• 19:08
  doing
• 19:09
  it
• 19:09
  this
• 19:09
  way.
• 19:09
  So
• 19:09
  I
• 19:09
  did
• 19:10
  it
• 19:10
  this
• 19:10
  way.
• 19:10
  Like
• 19:10
  that's
• 19:11
  just
• 19:11
  not
• 19:11
  cutting
• 19:11
  it.
• 19:11
  So.
• 19:12
  So
• 19:12
  you
• 19:13
  bring
• 19:13
  up
• 19:13
  a
• 19:13
  very,
• 19:14
  very
• 19:14
  important
• 19:15
  question
• 19:15
  of
• 19:15
  like,
• 19:16
  who
• 19:16
  are
• 19:16
  you
• 19:16
  getting
• 19:16
  this
• 19:17
  advice
• 19:17
  from?
• 19:18
  It's
• 19:18
  so
• 19:18
  true.
• 19:19
  And
• 19:19
  Leah,
• 19:19
  maybe
• 19:19
  you
• 19:19
  do
• 19:19
  need
• 19:20
  to
• 19:20
  go
• 19:20
  into
• 19:20
  those
• 19:20
  groups.
• 19:21
  Here's
• 19:21
  my
• 19:21
  plan.
• 19:22
  Here's
• 19:22
  my
• 19:22
  marketing
• 19:22
  plan
• 19:23
  for
• 19:23
  you.
• 19:23
  Live
• 19:23
  on
• 19:23
  the
• 19:24
  podcast.
• 19:24
  You
• 19:24
  need
• 19:25
  a
• 19:25
  virtual
• 19:25
  assistant
• 19:26
  that
• 19:26
  takes
• 19:27
  your
• 19:27
  content
• 19:27
  that's
• 19:27
  answering
• 19:28
  people's
• 19:28
  questions
• 19:29
  and
• 19:29
  just
• 19:29
  drops
• 19:29
  the
• 19:30
  link
• 19:30
  and
• 19:30
  is
• 19:30
  like,
• 19:30
  I
• 19:30
  wrote
• 19:31
  a
• 19:31
  post
• 19:31
  about
• 19:31
  this,
• 19:31
  I
• 19:32
  made
• 19:32
  a
• 19:32
  reel
• 19:32
  about
• 19:32
  this,
• 19:33
  I
• 19:33
  did
• 19:33
  a
• 19:33
  podcast
• 19:34
  episode
• 19:34
  about
• 19:34
  this.
• 19:35
  And
• 19:35
  then
• 19:35
  at
• 19:35
  least
• 19:35
  they
• 19:35
  come
• 19:36
  and
• 19:36
  get
• 19:36
  some
• 19:36
  proper
• 19:36
  information.
• 19:37
  Then
• 19:37
  you're
• 19:37
  helping
• 19:38
  people
• 19:38
  all
• 19:38
  around.
• 19:38
  So
• 19:39
  there
• 19:39
  we
• 19:39
  go.
• 19:39
  There's
• 19:39
  my
• 19:39
  little
• 19:40
  marketing
• 19:40
  strategy
• 19:41
  for
• 19:41
  you
• 19:42
  to
• 19:42
  go
• 19:42
  into
• 19:42
  2020
• 19:44
  and
• 19:44
  what
• 19:44
  mistakes
• 19:45
  do
• 19:45
  you
• 19:45
  see
• 19:45
  professionals
• 19:46
  making?
• 19:46
  You
• 19:46
  know,
• 19:46
  again,
• 19:47
  no
• 19:47
  judgment
• 19:47
  here,
• 19:48
  no
• 19:48
  names
• 19:48
  called.
• 19:49
  But,
• 19:49
  you
• 19:49
  know,
• 19:49
  are
• 19:49
  there
• 19:50
  some
• 19:50
  mistakes
• 19:50
  that
• 19:50
  you
• 19:50
  see
• 19:51
  frequently
• 19:52
  across
• 19:52
  the
• 19:52
  industry?
• 19:53
  Yeah,
• 19:53
  it
• 19:53
  just,
• 19:54
  it's
• 19:54
  not
• 19:54
  necessary.
• 19:55
  It's
• 19:55
  not.
• 19:55
  Preparing
• 19:56
  for
• 19:56
  the
• 19:56
  legal
• 19:56
  side
• 19:56
  of
• 19:57
  your
• 19:57
  business
• 19:57
  is
• 19:58
  a
• 19:58
  big
• 19:58
  thing.
• 19:59
  And
• 19:59
  also
• 19:59
  just
• 20:00
  not
• 20:00
  necessarily
• 20:01
  taking
• 20:01
  the
• 20:01
  business
• 20:01
  side
• 20:02
  super
• 20:03
  seriously
• 20:03
  and
• 20:03
  not
• 20:04
  understanding
• 20:05
  your
• 20:05
  own
• 20:05
  strengths
• 20:06
  and
• 20:06
  weaknesses.
• 20:07
  There
• 20:07
  are
• 20:07
  so
• 20:07
  many
• 20:07
  people,
• 20:08
  especially
• 20:08
  in
• 20:08
  the
• 20:08
  wedding
• 20:09
  industry,
• 20:09
  it's
• 20:09
  a
• 20:09
  very
• 20:10
  creative
• 20:10
  industry
• 20:11
  and
• 20:11
  people
• 20:12
  go
• 20:12
  into
• 20:12
  it
• 20:13
  because
• 20:13
  they
• 20:13
  want
• 20:14
  to
• 20:14
  vacate
• 20:15
  cakes,
• 20:15
  they
• 20:15
  want
• 20:15
  to
• 20:15
  make
• 20:16
  delicious
• 20:16
  food
• 20:16
  for
• 20:16
  people,
• 20:17
  they
• 20:17
  want
• 20:17
  to
• 20:17
  make
• 20:18
  beautiful
• 20:19
  floral
• 20:19
  arrangements.
• 20:20
  They
• 20:20
  don't
• 20:20
  go
• 20:21
  into
• 20:21
  this
• 20:21
  to
• 20:21
  like,
• 20:21
  be
• 20:22
  an
• 20:22
  accountant
• 20:22
  and
• 20:22
  be
• 20:23
  a
• 20:23
  marketing
• 20:23
  person,
• 20:23
  be
• 20:24
  a
• 20:24
  social
• 20:24
  media
• 20:24
  person
• 20:25
  and
• 20:25
  be
• 20:26
  a
• 20:26
  bookkeeper
• 20:26
  and
• 20:27
  like,
• 20:27
  all
• 20:27
  of
• 20:28
  the
• 20:28
  things
• 20:28
  that
• 20:28
  being
• 20:28
  a
• 20:29
  business
• 20:29
  owner
• 20:29
  requires.
• 20:30
  And
• 20:31
  so
• 20:31
  you've
• 20:32
  got
• 20:32
  to
• 20:32
  be
• 20:32
  really
• 20:32
  honest
• 20:33
  with
• 20:33
  yourself,
• 20:33
  like,
• 20:34
  what
• 20:34
  are
• 20:34
  you
• 20:34
  good
• 20:34
  at
• 20:35
  and
• 20:35
  what
• 20:35
  do
• 20:36
  you
• 20:36
  need
• 20:36
  help
• 20:36
  with
• 20:37
  and
• 20:37
  outsourcing
• 20:38
  those
• 20:38
  things
• 20:39
  that
• 20:39
  you
• 20:39
  need
• 20:39
  help
• 20:39
  with
• 20:40
  in
• 20:40
  order
• 20:40
  to
• 20:40
  like,
• 20:41
  Have
• 20:41
  a
• 20:42
  more
• 20:42
  solid
• 20:43
  business.
• 20:43
  Like,
• 20:43
  I've.
• 20:44
  I
• 20:45
  experienced
• 20:45
  it
• 20:45
  as
• 20:45
  a
• 20:46
  wedding
• 20:46
  planner.
• 20:47
  Wedding
• 20:47
  vendors
• 20:48
  who
• 20:48
  I
• 20:48
  was
• 20:48
  reaching
• 20:49
  out
• 20:49
  to,
• 20:49
  who,
• 20:50
  like,
• 20:51
  never
• 20:51
  got
• 20:51
  back
• 20:51
  to
• 20:52
  me
• 20:52
  on
• 20:52
  emails
• 20:53
  when
• 20:53
  I
• 20:53
  was
• 20:53
  asking,
• 20:54
  like,
• 20:54
  can
• 20:54
  I.
• 20:55
  Like,
• 20:55
  I
• 20:55
  have
• 20:55
  a
• 20:55
  client
• 20:55
  who's
• 20:56
  interested
• 20:56
  in
• 20:56
  booking
• 20:57
  you?
• 20:57
  And
• 20:57
  these
• 20:58
  people
• 20:58
  just
• 20:58
  never
• 20:58
  got
• 20:58
  back
• 20:59
  to
• 20:59
  me.
• 20:59
  And
• 20:59
  I'm
• 20:59
  like,
• 20:59
  you're
• 21:00
  missing
• 21:00
  out
• 21:00
  on
• 21:01
  business.
• 21:01
  And
• 21:02
  so
• 21:02
  if
• 21:02
  email,
• 21:02
  and
• 21:03
  I
• 21:03
  get
• 21:03
  it,
• 21:03
  email
• 21:03
  is
• 21:04
  overwhelming.
• 21:04
  If
• 21:04
  email
• 21:05
  is
• 21:05
  not
• 21:05
  your
• 21:05
  thing,
• 21:05
  outsource
• 21:06
  that.
• 21:07
  If
• 21:07
  you
• 21:07
  don't
• 21:07
  know
• 21:08
  what
• 21:08
  you're
• 21:08
  doing
• 21:08
  when
• 21:09
  it
• 21:09
  comes
• 21:09
  to
• 21:09
  your,
• 21:10
  like,
• 21:10
  books
• 21:11
  and
• 21:11
  record,
• 21:11
  like,
• 21:12
  taxes,
• 21:12
  like
• 21:12
  accounting
• 21:13
  numbers
• 21:13
  and
• 21:14
  things
• 21:14
  like
• 21:14
  that,
• 21:14
  outsource
• 21:15
  your
• 21:15
  bookkeeping.
• 21:17
  Because
• 21:18
  dropping
• 21:18
  the
• 21:18
  ball
• 21:19
  in
• 21:19
  any
• 21:19
  of
• 21:19
  these
• 21:19
  areas
• 21:20
  is
• 21:20
  going
• 21:20
  to
• 21:20
  be
• 21:21
  an
• 21:21
  issue
• 21:21
  for
• 21:22
  businesses.
• 21:23
  So
• 21:23
  we
• 21:23
  want
• 21:23
  to
• 21:23
  make
• 21:23
  sure
• 21:24
  that,
• 21:24
  like,
• 21:24
  you've
• 21:25
  got
• 21:25
  everything
• 21:26
  covered
• 21:26
  properly
• 21:27
  by
• 21:27
  the
• 21:27
  people
• 21:27
  that
• 21:27
  know
• 21:28
  how
• 21:28
  to
• 21:28
  do
• 21:28
  them.
• 21:28
  And
• 21:28
  again,
• 21:29
  no
• 21:29
  judgment.
• 21:29
  Like
• 21:29
  we
• 21:30
  said,
• 21:30
  you
• 21:31
  didn't
• 21:31
  get
• 21:31
  into
• 21:31
  this
• 21:31
  to,
• 21:32
  like,
• 21:32
  be
• 21:32
  an
• 21:32
  accountant,
• 21:33
  but
• 21:33
  that
• 21:33
  isn't
• 21:33
  an
• 21:33
  unfortunate
• 21:34
  byproduct
• 21:35
  of
• 21:35
  being
• 21:35
  a
• 21:36
  small
• 21:36
  business
• 21:37
  owner.
• 21:38
  Yeah.
• 21:38
  And
• 21:38
  sometimes
• 21:38
  we
• 21:38
  get
• 21:39
  to
• 21:39
  that
• 21:39
  point
• 21:39
  where
• 21:39
  we're
• 21:39
  like,
• 21:39
  we
• 21:39
  want
• 21:40
  people
• 21:40
  to
• 21:40
  take
• 21:40
  our
• 21:40
  business
• 21:41
  more
• 21:41
  seriously,
• 21:41
  but
• 21:41
  actually
• 21:42
  we
• 21:42
  need
• 21:42
  to
• 21:42
  take
• 21:42
  our
• 21:42
  business
• 21:43
  more
• 21:43
  seriously,
• 21:43
  too
• 21:44
  and
• 21:44
  treat
• 21:44
  it
• 21:44
  like
• 21:44
  a
• 21:45
  business
• 21:45
  because
• 21:45
  we
• 21:45
  set
• 21:46
  it
• 21:46
  up
• 21:46
  like
• 21:46
  a
• 21:46
  side
• 21:46
  hustle
• 21:47
  or
• 21:47
  a
• 21:47
  hobby,
• 21:47
  which
• 21:47
  is
• 21:48
  fine
• 21:48
  for
• 21:48
  a
• 21:48
  while,
• 21:49
  but
• 21:49
  actually,
• 21:49
  if
• 21:49
  we
• 21:50
  want
• 21:50
  to
• 21:50
  take
• 21:50
  it
• 21:50
  more
• 21:50
  seriously
• 21:51
  and
• 21:51
  have
• 21:51
  more
• 21:52
  clients
• 21:52
  and
• 21:52
  charge
• 21:52
  higher
• 21:53
  prices,
• 21:53
  we
• 21:53
  should
• 21:54
  have
• 21:54
  this
• 21:54
  in
• 21:54
  place
• 21:54
  and
• 21:54
  actually
• 21:55
  kind
• 21:55
  of
• 21:55
  full
• 21:56
  circle.
• 21:56
  When
• 21:57
  it
• 21:57
  goes
• 21:57
  wrong,
• 21:57
  it
• 21:58
  can
• 21:58
  go
• 21:58
  very
• 21:58
  wrong.
• 21:59
  And
• 21:59
  so
• 21:59
  you
• 22:00
  don't
• 22:00
  want
• 22:00
  to
• 22:00
  wait
• 22:00
  till
• 22:00
  that
• 22:01
  point
• 22:01
  to
• 22:01
  go,
• 22:01
  oh,
• 22:02
  I
• 22:02
  should
• 22:02
  have.
• 22:02
  I
• 22:03
  should
• 22:03
  have
• 22:03
  had
• 22:03
  a
• 22:03
  contract.
• 22:04
  Now
• 22:04
  I
• 22:04
  owe
• 22:04
  this
• 22:04
  person
• 22:04
  a
• 22:05
  lot
• 22:05
  of
• 22:05
  money.
• 22:05
  Yeah.
• 22:06
  And
• 22:06
  another.
• 22:07
  Another
• 22:07
  pro
• 22:08
  tip
• 22:08
  of
• 22:08
  things,
• 22:08
  that
• 22:09
  this
• 22:09
  is
• 22:09
  a
• 22:09
  more
• 22:10
  nuanced,
• 22:10
  like
• 22:10
  a
• 22:11
  more
• 22:11
  niche
• 22:11
  pro
• 22:11
  tip.
• 22:12
  But
• 22:12
  you
• 22:12
  asked
• 22:12
  the
• 22:12
  question
• 22:13
  of,
• 22:13
  what
• 22:13
  do
• 22:13
  I
• 22:13
  see
• 22:13
  people
• 22:14
  doing?
• 22:14
  And
• 22:14
  so
• 22:15
  because
• 22:15
  we
• 22:15
  are
• 22:15
  seeing
• 22:15
  a
• 22:16
  trend
• 22:16
  in
• 22:16
  the
• 22:16
  rise
• 22:16
  of,
• 22:16
  like,
• 22:17
  client
• 22:17
  disputes
• 22:17
  and
• 22:17
  unhappy
• 22:18
  clients,
• 22:19
  the
• 22:20
  mistake
• 22:20
  I
• 22:20
  see
• 22:20
  people
• 22:21
  making
• 22:21
  there
• 22:22
  is
• 22:22
  they
• 22:23
  give
• 22:23
  money,
• 22:23
  like,
• 22:24
  to
• 22:24
  make
• 22:24
  it
• 22:24
  go
• 22:24
  away.
• 22:25
  They
• 22:25
  give
• 22:25
  back,
• 22:26
  like,
• 22:26
  immediately
• 22:27
  give
• 22:27
  back
• 22:27
  whatever
• 22:27
  money
• 22:28
  is
• 22:28
  being
• 22:28
  asked.
• 22:29
  And
• 22:29
  then
• 22:29
  after
• 22:30
  the
• 22:30
  fact,
• 22:30
  they're
• 22:30
  like,
• 22:31
  oh,
• 22:32
  I
• 22:32
  should.
• 22:32
  I
• 22:32
  need
• 22:32
  a
• 22:32
  termination
• 22:33
  agreement
• 22:33
  from
• 22:34
  you.
• 22:34
  And
• 22:35
  I.
• 22:35
  They,
• 22:35
  like,
• 22:35
  I
• 22:36
  hear
• 22:36
  people
• 22:36
  talking
• 22:36
  about
• 22:36
  that
• 22:37
  and
• 22:37
  I'm
• 22:37
  like,
• 22:37
  your
• 22:37
  clients
• 22:38
  have
• 22:38
  the
• 22:38
  money.
• 22:38
  They're
• 22:39
  not
• 22:39
  signing
• 22:39
  anything.
• 22:40
  They
• 22:40
  don't
• 22:40
  have
• 22:40
  to
• 22:41
  sign
• 22:41
  anything.
• 22:42
  Don't
• 22:42
  give
• 22:42
  the
• 22:43
  money
• 22:43
  back
• 22:43
  until
• 22:44
  you
• 22:44
  get
• 22:44
  something
• 22:45
  in
• 22:45
  writing
• 22:46
  saying
• 22:46
  that
• 22:46
  they're
• 22:47
  releasing
• 22:47
  all
• 22:48
  claims,
• 22:48
  that
• 22:49
  they're
• 22:49
  not
• 22:49
  going
• 22:49
  to
• 22:49
  sue
• 22:50
  you
• 22:50
  for
• 22:50
  anything,
• 22:50
  that
• 22:51
  this
• 22:51
  is
• 22:51
  like
• 22:51
  a
• 22:51
  full
• 22:52
  settlement
• 22:52
  of
• 22:52
  the
• 22:53
  matter,
• 22:53
  because
• 22:53
  once
• 22:54
  somebody
• 22:54
  has
• 22:55
  the
• 22:55
  money
• 22:55
  back
• 22:56
  in
• 22:56
  their
• 22:56
  hands,
• 22:56
  they
• 22:57
  have
• 22:57
  no
• 22:57
  incentive
• 22:58
  to
• 22:59
  sign
• 22:59
  anything
• 23:00
  that
• 23:00
  you
• 23:00
  want
• 23:00
  to
• 23:01
  get
• 23:01
  things
• 23:01
  properly
• 23:02
  documented.
• 23:02
  Yeah,
• 23:02
  that's
• 23:03
  a
• 23:03
  great
• 23:03
  piece
• 23:03
  of
• 23:03
  advice.
• 23:03
  And
• 23:04
  I
• 23:04
  think
• 23:04
  even
• 23:04
  just
• 23:04
  on
• 23:05
  like
• 23:05
  a
• 23:05
  basic
• 23:05
  level,
• 23:05
  when
• 23:06
  someone
• 23:06
  complains
• 23:06
  about
• 23:07
  something
• 23:07
  and
• 23:07
  starts
• 23:07
  saying
• 23:08
  that
• 23:08
  they're
• 23:08
  gonna
• 23:09
  leave
• 23:09
  you
• 23:09
  a
• 23:09
  bad
• 23:09
  review
• 23:10
  or
• 23:10
  they
• 23:10
  want
• 23:10
  money
• 23:10
  back,
• 23:11
  I
• 23:11
  always
• 23:11
  say
• 23:11
  to
• 23:11
  people,
• 23:12
  what
• 23:12
  does
• 23:12
  your
• 23:12
  contract
• 23:13
  say?
• 23:13
  And
• 23:13
  quite
• 23:13
  often
• 23:14
  scarily,
• 23:14
  they
• 23:14
  go,
• 23:15
  I
• 23:15
  don't
• 23:15
  know.
• 23:16
  And
• 23:16
  so
• 23:16
  it's
• 23:17
  like,
• 23:17
  at
• 23:17
  least
• 23:18
  like,
• 23:18
  don't
• 23:18
  get
• 23:18
  scared
• 23:19
  off
• 23:19
  by
• 23:19
  the
• 23:19
  words
• 23:20
  because
• 23:20
  people
• 23:21
  can
• 23:21
  stick
• 23:21
  it
• 23:21
  in
• 23:21
  chat
• 23:21
  GPT,
• 23:22
  as
• 23:22
  we've
• 23:22
  said,
• 23:22
  and
• 23:23
  make
• 23:23
  it
• 23:23
  sound
• 23:23
  scary.
• 23:24
  Like,
• 23:24
  always
• 23:24
  say,
• 23:25
  take
• 23:25
  the
• 23:25
  emotion
• 23:25
  out
• 23:25
  of
• 23:25
  it.
• 23:26
  It
• 23:26
  go
• 23:26
  back
• 23:27
  to
• 23:27
  the
• 23:27
  words
• 23:27
  written
• 23:28
  on
• 23:28
  paper.
• 23:28
  And
• 23:28
  yes,
• 23:29
  please
• 23:29
  tell
• 23:29
  me
• 23:29
  they've
• 23:30
  signed
• 23:30
  them.
• 23:30
  Because
• 23:30
  sometimes
• 23:31
  people
• 23:31
  say
• 23:31
  to
• 23:31
  me,
• 23:31
  oh,
• 23:32
  I
• 23:32
  forgot
• 23:32
  to
• 23:32
  get
• 23:32
  this
• 23:33
  person
• 23:33
  to
• 23:33
  sign
• 23:33
  this
• 23:34
  contract,
• 23:34
  or
• 23:34
  I
• 23:35
  never
• 23:35
  did
• 23:35
  it,
• 23:35
  I
• 23:35
  plan
• 23:36
  to
• 23:36
  do
• 23:36
  it
• 23:36
  and
• 23:36
  they
• 23:36
  never
• 23:36
  did
• 23:37
  it.
• 23:37
  Well,
• 23:37
  then
• 23:37
  you
• 23:37
  got
• 23:37
  no
• 23:38
  leg
• 23:38
  to
• 23:38
  stand
• 23:38
  up.
• 23:38
  Yeah,
• 23:39
  it's
• 23:39
  a.
• 23:39
  Yeah,
• 23:40
  it's
• 23:40
  just,
• 23:40
  it's
• 23:41
  making.
• 23:41
  And
• 23:41
  this
• 23:42
  kind
• 23:42
  of
• 23:42
  gets
• 23:42
  like
• 23:42
  a
• 23:43
  bigger
• 23:43
  picture
• 23:43
  of
• 23:43
  like
• 23:43
  the
• 23:44
  processes
• 23:44
  part,
• 23:44
  like
• 23:45
  having
• 23:45
  processes
• 23:46
  in
• 23:46
  your
• 23:46
  business.
• 23:46
  I'm
• 23:46
  sure
• 23:47
  that
• 23:47
  you
• 23:47
  have
• 23:47
  had
• 23:47
  plenty
• 23:48
  of
• 23:48
  people
• 23:48
  on
• 23:48
  like
• 23:49
  many
• 23:49
  podcast
• 23:49
  episodes
• 23:50
  about,
• 23:50
  like
• 23:50
  having,
• 23:51
  you
• 23:51
  know,
• 23:51
  the
• 23:52
  sops
• 23:52
  and
• 23:52
  other
• 23:53
  processes
• 23:53
  in
• 23:53
  your
• 23:54
  business
• 23:54
  to
• 23:54
  make
• 23:54
  sure
• 23:54
  that
• 23:54
  it's
• 23:55
  running
• 23:55
  and
• 23:55
  this
• 23:55
  should
• 23:55
  be
• 23:56
  part
• 23:56
  of
• 23:56
  it.
• 23:56
  Like,
• 23:56
  like
• 23:57
  your
• 23:57
  contract
• 23:57
  checklist.
• 23:58
  So
• 23:58
  it's
• 23:58
  like,
• 23:59
  get
• 23:59
  a
• 23:59
  signed
• 24:00
  contract,
• 24:00
  get
• 24:00
  it
• 24:01
  signed
• 24:01
  by
• 24:01
  both
• 24:01
  of
• 24:01
  the
• 24:02
  people
• 24:02
  who
• 24:02
  are
• 24:02
  getting
• 24:02
  married.
• 24:03
  Then
• 24:03
  send
• 24:03
  them
• 24:03
  invoice
• 24:04
  only
• 24:04
  once
• 24:05
  that
• 24:05
  the
• 24:06
  contract
• 24:06
  is
• 24:06
  signed
• 24:06
  and
• 24:06
  the
• 24:07
  invoice
• 24:07
  is
• 24:07
  paid.
• 24:07
  Do
• 24:08
  my
• 24:08
  services
• 24:08
  start
• 24:09
  kind
• 24:09
  of
• 24:09
  thing.
• 24:10
  So,
• 24:10
  yeah,
• 24:11
  just
• 24:11
  making
• 24:11
  sure,
• 24:11
  like,
• 24:11
  even
• 24:11
  for
• 24:12
  that
• 24:12
  is
• 24:12
  something
• 24:12
  simple,
• 24:13
  but
• 24:13
  just
• 24:13
  making
• 24:13
  sure
• 24:13
  that
• 24:14
  you've
• 24:14
  checked
• 24:14
  the
• 24:14
  box
• 24:15
  on
• 24:15
  all
• 24:15
  of
• 24:15
  these
• 24:15
  things
• 24:16
  so
• 24:16
  that
• 24:16
  it's
• 24:16
  a
• 24:17
  consistent
• 24:17
  thing
• 24:17
  that
• 24:18
  is
• 24:18
  happening
• 24:18
  in
• 24:18
  your
• 24:18
  business.
• 24:19
  So,
• 24:19
  so
• 24:20
  important.
• 24:20
  And
• 24:20
  I
• 24:20
  think
• 24:20
  there'll
• 24:21
  be
• 24:21
  a
• 24:21
  lot
• 24:21
  of
• 24:21
  people
• 24:21
  listening
• 24:22
  to
• 24:22
  this
• 24:22
  that
• 24:22
  are
• 24:22
  probably
• 24:23
  thinking,
• 24:24
  oh
• 24:24
  my,
• 24:24
  I
• 24:24
  need
• 24:24
  to
• 24:25
  do
• 24:25
  something
• 24:25
  about
• 24:25
  this.
• 24:25
  But
• 24:26
  we
• 24:26
  don't
• 24:26
  want
• 24:26
  you
• 24:26
  to
• 24:26
  panic
• 24:27
  because
• 24:27
  all
• 24:27
  problems
• 24:28
  are
• 24:28
  solvable
• 24:29
  and
• 24:29
  all
• 24:29
  questions
• 24:30
  are
• 24:30
  answerable.
• 24:30
  So
• 24:30
  please
• 24:31
  don't
• 24:31
  panic.
• 24:31
  Now,
• 24:31
  as
• 24:32
  I
• 24:32
  said
• 24:32
  at
• 24:32
  the
• 24:32
  beginning,
• 24:32
  Leah,
• 24:33
  very
• 24:33
  excitingly,
• 24:34
  in
• 24:34
  March,
• 24:34
  you
• 24:35
  are
• 24:35
  coming
• 24:35
  to
• 24:36
  both
• 24:36
  Ireland
• 24:37
  and
• 24:37
  London
• 24:38
  to
• 24:38
  speak
• 24:38
  at
• 24:38
  both
• 24:39
  Wed
• 24:39
  Pros
• 24:39
  Live
• 24:40
  events.
• 24:40
  I
• 24:40
  know
• 24:41
  you've
• 24:41
  been
• 24:41
  to
• 24:41
  London
• 24:41
  before.
• 24:42
  Remind
• 24:42
  me,
• 24:42
  have
• 24:42
  you
• 24:42
  been
• 24:43
  to
• 24:43
  Ireland
• 24:43
  before?
• 24:43
  I
• 24:44
  have
• 24:44
  not
• 24:44
  been
• 24:44
  to
• 24:44
  Ireland.
• 24:45
  Oh,
• 24:46
  that
• 24:46
  is
• 24:46
  exciting.
• 24:46
  So
• 24:47
  I
• 24:47
  want
• 24:47
  to
• 24:47
  know
• 24:47
  from
• 24:47
  you,
• 24:48
  with
• 24:48
  no
• 24:48
  preparation
• 24:49
  whatsoever,
• 24:50
  what
• 24:50
  are
• 24:50
  you
• 24:50
  most
• 24:50
  excited
• 24:51
  about
• 24:51
  going
• 24:51
  and
• 24:52
  seeing
• 24:52
  or
• 24:52
  doing
• 24:52
  in
• 24:53
  Ireland.
• 24:53
  And
• 24:53
  what
• 24:53
  are
• 24:53
  you
• 24:54
  most
• 24:54
  excited
• 24:54
  about
• 24:54
  seeing
• 24:55
  in
• 24:55
  London
• 24:55
  this
• 24:55
  time?
• 24:56
  I
• 24:56
  would
• 24:56
  say
• 24:56
  for
• 24:57
  Ireland,
• 24:58
  it's
• 24:58
  honestly
• 24:59
  like
• 24:59
  the
• 24:59
  lands,
• 25:00
  the
• 25:00
  landscape.
• 25:01
  I
• 25:02
  feel
• 25:02
  like
• 25:02
  that's
• 25:02
  the
• 25:03
  thing
• 25:03
  that
• 25:03
  I
• 25:03
  see
• 25:03
  in
• 25:03
  movies
• 25:04
  and
• 25:04
  stuff
• 25:04
  all
• 25:04
  the
• 25:05
  time
• 25:05
  is
• 25:05
  like
• 25:05
  how
• 25:05
  pretty
• 25:06
  Ireland
• 25:06
  is.
• 25:07
  So
• 25:07
  I
• 25:07
  want
• 25:07
  to
• 25:07
  see
• 25:07
  pretty
• 25:08
  Ireland.
• 25:08
  I
• 25:09
  do
• 25:09
  have
• 25:09
  to
• 25:09
  confess.
• 25:10
  So
• 25:10
  I'm
• 25:11
  spending
• 25:11
  a
• 25:11
  few
• 25:11
  days
• 25:12
  in
• 25:12
  Ireland
• 25:12
  with
• 25:13
  Megan
• 25:13
  Ely
• 25:13
  and
• 25:14
  Renee
• 25:14
  Dallow,
• 25:14
  who
• 25:14
  I'm
• 25:15
  sure
• 25:15
  are
• 25:15
  both
• 25:15
  people
• 25:15
  you're
• 25:16
  going
• 25:16
  to
• 25:16
  be
• 25:16
  having.
• 25:16
  They're
• 25:17
  also
• 25:17
  speaking
• 25:17
  at
• 25:17
  both
• 25:18
  conferences
• 25:19
  and
• 25:20
  Megan
• 25:20
  is
• 25:20
  the
• 25:20
  Ireland
• 25:21
  expert.
• 25:22
  So
• 25:22
  I
• 25:22
  am
• 25:22
  the
• 25:23
  passenger
• 25:23
  princess
• 25:24
  for
• 25:24
  our
• 25:24
  Ireland
• 25:25
  experience
• 25:25
  and
• 25:25
  I'm
• 25:26
  doing
• 25:26
  everything
• 25:26
  that
• 25:26
  she
• 25:27
  tells
• 25:27
  me.
• 25:27
  And
• 25:28
  then
• 25:28
  the
• 25:28
  second
• 25:28
  that
• 25:29
  we
• 25:29
  touch
• 25:29
  down
• 25:29
  in
• 25:29
  London,
• 25:30
  they
• 25:30
  are
• 25:30
  my
• 25:31
  passenger
• 25:31
  princesses
• 25:32
  because
• 25:32
  I'm
• 25:32
  running
• 25:33
  the
• 25:33
  show.
• 25:34
  All
• 25:34
  the
• 25:34
  things
• 25:34
  we're
• 25:35
  doing
• 25:35
  in
• 25:35
  London,
• 25:36
  I
• 25:36
  love
• 25:36
  that.
• 25:36
  And
• 25:37
  our
• 25:37
  conference
• 25:37
  in
• 25:37
  Ireland
• 25:38
  is
• 25:38
  happening
• 25:38
  in
• 25:38
  Kilkenny,
• 25:39
  which
• 25:39
  I've
• 25:39
  never
• 25:39
  been
• 25:39
  to.
• 25:40
  I'm
• 25:40
  flying
• 25:41
  into
• 25:41
  Dublin,
• 25:41
  you're
• 25:41
  flying
• 25:42
  into
• 25:42
  Dublin,
• 25:42
  and
• 25:42
  then
• 25:43
  we're
• 25:43
  going
• 25:43
  through
• 25:43
  rural
• 25:44
  island
• 25:44
  to
• 25:44
  go
• 25:45
  and
• 25:45
  explore
• 25:45
  Kilkenny
• 25:46
  together.
• 25:46
  So
• 25:47
  I've
• 25:47
  never
• 25:47
  been
• 25:47
  there.
• 25:48
  I'm
• 25:48
  excited
• 25:48
  to
• 25:48
  see
• 25:49
  what
• 25:49
  the
• 25:49
  Irish
• 25:49
  countryside
• 25:50
  looks
• 25:50
  like
• 25:50
  as
• 25:50
  well.
• 25:50
  So
• 25:50
  that's
• 25:51
  Ireland.
• 25:51
  You
• 25:51
  want
• 25:51
  countryside.
• 25:52
  What
• 25:52
  are
• 25:52
  you
• 25:52
  doing
• 25:52
  then
• 25:52
  in
• 25:53
  London?
• 25:53
  What?
• 25:54
  The
• 25:54
  thing
• 25:55
  I'm
• 25:55
  most
• 25:55
  excited
• 25:55
  about
• 25:56
  for
• 25:56
  London,
• 25:56
  second
• 25:57
  to
• 25:57
  speaking
• 25:58
  at
• 25:58
  your
• 25:58
  amazing
• 25:59
  conference
• 25:59
  is
• 25:59
  I'm
• 26:00
  gonna
• 26:00
  go
• 26:00
  see
• 26:01
  the
• 26:01
  Hunger
• 26:01
  Games
• 26:02
  show
• 26:02
  on
• 26:02
  the
• 26:03
  West
• 26:03
  End.
• 26:03
  So
• 26:04
  I'm
• 26:04
  really
• 26:04
  excited
• 26:05
  because
• 26:05
  who
• 26:05
  knows,
• 26:06
  I
• 26:06
  feel
• 26:06
  like
• 26:06
  there's
• 26:06
  so
• 26:06
  many
• 26:07
  times
• 26:07
  really
• 26:07
  cool
• 26:07
  shows
• 26:08
  happen
• 26:08
  in
• 26:08
  London
• 26:09
  and
• 26:09
  they
• 26:09
  don't
• 26:09
  ever
• 26:10
  make
• 26:10
  it
• 26:10
  over
• 26:10
  to
• 26:10
  Broadway.
• 26:11
  So
• 26:12
  I'm
• 26:12
  like,
• 26:12
  I
• 26:12
  wanna
• 26:13
  make
• 26:13
  sure.
• 26:13
  And
• 26:13
  I'm
• 26:13
  a
• 26:13
  huge
• 26:14
  Hunger
• 26:14
  Games
• 26:14
  fan,
• 26:14
  so
• 26:14
  I
• 26:15
  really
• 26:15
  wanna
• 26:15
  make
• 26:15
  sure
• 26:15
  I
• 26:15
  check
• 26:16
  this
• 26:16
  one
• 26:16
  out.
• 26:16
  I
• 26:16
  love
• 26:16
  that.
• 26:17
  That's
• 26:17
  so
• 26:17
  fun.
• 26:17
  And
• 26:17
  I
• 26:18
  know
• 26:18
  you
• 26:18
  love
• 26:18
  to
• 26:18
  catch
• 26:18
  a
• 26:19
  show
• 26:19
  when
• 26:19
  you're
• 26:19
  here
• 26:19
  as
• 26:19
  well
• 26:20
  because
• 26:20
  you
• 26:20
  know,
• 26:21
  it's
• 26:21
  the
• 26:21
  best
• 26:21
  thing
• 26:21
  to
• 26:22
  do
• 26:22
  in
• 26:22
  London,
• 26:22
  in
• 26:22
  my
• 26:22
  opinion
• 26:23
  is
• 26:23
  to
• 26:23
  watch
• 26:24
  a
• 26:24
  show.
• 26:24
  And
• 26:24
  I'm
• 26:25
  excited
• 26:25
  to
• 26:25
  have
• 26:25
  you
• 26:25
  here
• 26:26
  as
• 26:26
  well.
• 26:27
  So
• 26:27
  your
• 26:27
  session
• 26:28
  at
• 26:28
  Wed
• 26:28
  Pros
• 26:28
  Live
• 26:29
  in
• 26:29
  both
• 26:29
  Ireland
• 26:29
  and
• 26:29
  in
• 26:30
  London
• 26:30
  is
• 26:31
  all
• 26:31
  about
• 26:31
  obviously
• 26:32
  legal
• 26:32
  stuff,
• 26:32
  but
• 26:32
  it's
• 26:33
  titled
• 26:33
  what's
• 26:33
  the
• 26:34
  worst
• 26:34
  that
• 26:34
  can
• 26:34
  happen.
• 26:35
  So
• 26:35
  what
• 26:35
  are
• 26:35
  people
• 26:35
  gonna
• 26:36
  learn
• 26:36
  from
• 26:36
  that
• 26:36
  session?
• 26:37
  Yes,
• 26:37
  so
• 26:38
  it's
• 26:38
  gonna
• 26:38
  be
• 26:38
  entertaining
• 26:39
  because
• 26:39
  we
• 26:39
  are
• 26:40
  going
• 26:40
  to
• 26:40
  talk
• 26:40
  about
• 26:40
  wedding
• 26:41
  horror
• 26:41
  stories
• 26:41
  and
• 26:42
  those
• 26:42
  things
• 26:42
  that
• 26:42
  you
• 26:43
  never
• 26:43
  think
• 26:43
  could
• 26:44
  happen,
• 26:44
  but
• 26:45
  they
• 26:45
  do
• 26:45
  actually
• 26:46
  happen.
• 26:47
  So
• 26:48
  I
• 26:48
  don't
• 26:48
  want
• 26:48
  to
• 26:48
  ruin
• 26:49
  any
• 26:49
  of
• 26:49
  the
• 26:49
  surprises
• 26:50
  of
• 26:50
  the
• 26:50
  examples
• 26:50
  I'm
• 26:51
  going
• 26:51
  to
• 26:51
  use,
• 26:51
  but
• 26:52
  it's
• 26:52
  just
• 26:52
  a
• 26:52
  lot
• 26:52
  of
• 26:53
  these
• 26:53
  sort
• 26:53
  of
• 26:53
  far
• 26:53
  fetched
• 26:54
  scenarios
• 26:54
  and
• 26:54
  it
• 26:55
  gets
• 26:55
  to
• 26:55
  exactly
• 26:55
  what
• 26:56
  we've
• 26:56
  been
• 26:56
  talking
• 26:56
  about
• 26:56
  today,
• 26:57
  the
• 26:57
  importance
• 26:58
  of
• 26:58
  having
• 26:58
  a
• 26:58
  solid
• 26:59
  legal
• 26:59
  foundation.
• 26:59
  Because
• 27:00
  really
• 27:00
  weird
• 27:01
  stuff
• 27:01
  happens.
• 27:02
  I
• 27:02
  mean,
• 27:02
  Covid.
• 27:03
  So
• 27:03
  no
• 27:03
  spoiler
• 27:04
  like
• 27:04
  Covid.
• 27:05
  Covid
• 27:05
  happened.
• 27:06
  People
• 27:06
  weren't
• 27:06
  particularly
• 27:07
  prepared
• 27:08
  because
• 27:08
  nobody
• 27:08
  had
• 27:09
  really
• 27:09
  thought
• 27:09
  much
• 27:10
  about
• 27:10
  their
• 27:10
  rescheduling
• 27:11
  and
• 27:11
  cancellation
• 27:12
  policies.
• 27:13
  And
• 27:13
  so
• 27:13
  we
• 27:13
  want
• 27:14
  to
• 27:14
  talk
• 27:14
  about
• 27:15
  these
• 27:15
  really
• 27:15
  weird
• 27:16
  things
• 27:16
  that
• 27:16
  can
• 27:16
  happen
• 27:17
  and
• 27:17
  how
• 27:17
  we
• 27:17
  use,
• 27:18
  most
• 27:18
  importantly,
• 27:19
  our
• 27:19
  client
• 27:19
  service
• 27:20
  agreements,
• 27:20
  our
• 27:20
  contracts,
• 27:21
  to
• 27:22
  prevent.
• 27:23
  Not
• 27:23
  prevent
• 27:23
  those
• 27:24
  things
• 27:24
  from
• 27:24
  happening,
• 27:24
  but
• 27:25
  addressing
• 27:25
  what
• 27:26
  happens
• 27:26
  when
• 27:26
  they
• 27:26
  do
• 27:27
  happen.
• 27:27
  Because
• 27:28
  I
• 27:28
  always.
• 27:28
  I'm
• 27:28
  a
• 27:29
  firm
• 27:29
  believer
• 27:29
  that
• 27:29
  your
• 27:30
  contract
• 27:30
  should
• 27:30
  have
• 27:31
  all
• 27:31
  of
• 27:31
  the
• 27:31
  answers.
• 27:32
  So
• 27:32
  when
• 27:32
  something
• 27:32
  goes
• 27:33
  wrong,
• 27:33
  we
• 27:33
  should.
• 27:34
  Be
• 27:34
  able
• 27:34
  to
• 27:34
  look
• 27:34
  back
• 27:34
  at
• 27:35
  the
• 27:35
  contract
• 27:35
  to
• 27:36
  tell
• 27:36
  us
• 27:36
  what
• 27:37
  to
• 27:37
  do.
• 27:37
  And
• 27:37
  obviously,
• 27:38
  it's
• 27:38
  not
• 27:38
  going
• 27:38
  to
• 27:38
  name
• 27:38
  everything
• 27:39
  specifically.
• 27:40
  Nobody's
• 27:41
  contract.
• 27:41
  And
• 27:41
  going
• 27:42
  into
• 27:42
  2020
• 27:42
  said
• 27:43
  the
• 27:43
  word
• 27:43
  Covid.
• 27:44
  Frankly,
• 27:44
  it
• 27:44
  probably
• 27:45
  didn't
• 27:45
  say
• 27:45
  pandemic
• 27:46
  either.
• 27:46
  It
• 27:47
  does
• 27:47
  now,
• 27:48
  but
• 27:48
  you
• 27:48
  don't
• 27:49
  have
• 27:49
  to
• 27:49
  address
• 27:49
  everything
• 27:50
  specifically,
• 27:50
  but
• 27:50
  your
• 27:51
  contract
• 27:51
  should
• 27:51
  govern,
• 27:52
  should
• 27:52
  cover
• 27:52
  everything.
• 27:53
  So
• 27:53
  generally
• 27:53
  that
• 27:54
  when
• 27:54
  something
• 27:54
  goes
• 27:55
  wrong,
• 27:55
  we
• 27:55
  can
• 27:55
  find
• 27:55
  the
• 27:56
  answer
• 27:56
  in
• 27:56
  our
• 27:56
  contracts,
• 27:57
  and
• 27:57
  we
• 27:57
  are
• 27:57
  not
• 27:57
  left
• 27:57
  guessing
• 27:58
  as
• 27:58
  to
• 27:58
  what
• 27:58
  we're
• 27:58
  supposed
• 27:59
  to
• 27:59
  do.
• 27:59
  And
• 27:59
  all
• 28:00
  the
• 28:00
  stories
• 28:00
  you're
• 28:00
  telling,
• 28:01
  true
• 28:02
  or
• 28:02
  are
• 28:02
  they.
• 28:03
  Oh,
• 28:03
  even
• 28:03
  better
• 28:04
  true.
• 28:05
  Yeah,
• 28:05
  they're
• 28:05
  juicy.
• 28:06
  They're
• 28:06
  good.
• 28:07
  I
• 28:07
  cannot
• 28:07
  wait.
• 28:08
  And
• 28:08
  I
• 28:08
  include
• 28:08
  some
• 28:09
  of
• 28:09
  my
• 28:09
  own
• 28:09
  personal,
• 28:10
  like.
• 28:10
  Like,
• 28:11
  not.
• 28:11
  Yeah,
• 28:11
  personal,
• 28:12
  not
• 28:12
  necessarily
• 28:13
  horror
• 28:13
  stories,
• 28:14
  but
• 28:14
  just,
• 28:14
  like,
• 28:15
  examples
• 28:15
  of
• 28:16
  why
• 28:16
  I
• 28:17
  added
• 28:17
  certain
• 28:17
  provisions
• 28:18
  to
• 28:18
  my
• 28:18
  contract
• 28:19
  or
• 28:19
  actually,
• 28:19
  one
• 28:20
  of
• 28:20
  the
• 28:20
  biggest
• 28:20
  lessons
• 28:20
  is
• 28:21
  we
• 28:21
  have
• 28:21
  to
• 28:21
  always
• 28:21
  think
• 28:22
  about,
• 28:22
  like,
• 28:22
  business
• 28:22
  decision
• 28:23
  versus
• 28:23
  legal
• 28:24
  decision.
• 28:24
  So
• 28:25
  the
• 28:25
  legal
• 28:25
  decision
• 28:25
  is
• 28:26
  what
• 28:26
  you
• 28:26
  can
• 28:26
  do
• 28:26
  under
• 28:27
  your
• 28:27
  contract.
• 28:27
  The
• 28:28
  business
• 28:28
  decision
• 28:28
  is
• 28:29
  like,
• 28:29
  what's
• 28:29
  in
• 28:29
  the
• 28:30
  best
• 28:30
  interest
• 28:30
  of
• 28:30
  your
• 28:30
  business.
• 28:31
  And
• 28:31
  those
• 28:32
  two
• 28:32
  are
• 28:32
  like,
• 28:32
  sometimes
• 28:33
  they
• 28:33
  are
• 28:33
  diametrically
• 28:34
  opposed.
• 28:34
  They
• 28:35
  are
• 28:35
  not
• 28:35
  the
• 28:35
  same
• 28:35
  thing.
• 28:36
  And
• 28:36
  so,
• 28:36
  like,
• 28:36
  even
• 28:37
  if
• 28:37
  your
• 28:37
  contract
• 28:37
  allows
• 28:38
  you
• 28:38
  to
• 28:38
  look
• 28:38
  like,
• 28:38
  keep
• 28:39
  the
• 28:39
  money,
• 28:39
  in
• 28:39
  a
• 28:39
  certain
• 28:39
  situation,
• 28:40
  you
• 28:40
  might
• 28:41
  feel
• 28:41
  like,
• 28:41
  oh,
• 28:42
  I'm
• 28:43
  a
• 28:43
  human.
• 28:43
  The
• 28:44
  circumstances
• 28:44
  here,
• 28:45
  like,
• 28:45
  I'm
• 28:45
  gonna
• 28:46
  give
• 28:46
  them
• 28:46
  their
• 28:46
  money
• 28:46
  back
• 28:47
  or,
• 28:47
  like,
• 28:47
  not
• 28:47
  collect
• 28:48
  my
• 28:48
  balance
• 28:48
  or
• 28:48
  something.
• 28:49
  So
• 28:49
  that's
• 28:49
  a.
• 28:49
  Definitely
• 28:50
  a
• 28:50
  big
• 28:50
  piece
• 28:50
  too,
• 28:50
  is
• 28:51
  thinking
• 28:51
  through
• 28:51
  being
• 28:51
  practical.
• 28:52
  You
• 28:52
  have
• 28:52
  to
• 28:52
  be
• 28:52
  practical.
• 28:53
  And
• 28:53
  I
• 28:53
  know,
• 28:54
  because
• 28:54
  I've
• 28:54
  heard
• 28:54
  you
• 28:54
  speak
• 28:55
  before,
• 28:55
  that
• 28:55
  people
• 28:55
  are
• 28:56
  gonna
• 28:56
  really
• 28:56
  enjoy
• 28:56
  the
• 28:56
  session.
• 28:57
  I
• 28:57
  think
• 28:57
  sometimes
• 28:57
  you
• 28:57
  can
• 28:58
  look
• 28:58
  on
• 28:58
  paper
• 28:58
  and
• 28:58
  go,
• 28:58
  oh,
• 28:59
  a
• 28:59
  legal
• 28:59
  session.
• 29:01
  Well,
• 29:01
  that
• 29:01
  is
• 29:01
  not
• 29:01
  what
• 29:02
  it's
• 29:02
  gonna
• 29:02
  be.
• 29:02
  Like,
• 29:02
  that
• 29:02
  is
• 29:03
  not
• 29:03
  what
• 29:03
  it's
• 29:03
  gonna
• 29:03
  be.
• 29:04
  And
• 29:04
  I
• 29:04
  know
• 29:04
  that
• 29:04
  for
• 29:05
  a
• 29:05
  fact.
• 29:05
  So
• 29:05
  if
• 29:05
  you're
• 29:05
  listening
• 29:06
  to
• 29:06
  this
• 29:06
  and
• 29:06
  thinking,
• 29:06
  oh,
• 29:06
  I
• 29:06
  wasn't
• 29:07
  sure
• 29:07
  the
• 29:07
  legal
• 29:07
  session
• 29:07
  was
• 29:08
  gonna
• 29:08
  be
• 29:08
  for
• 29:08
  me,
• 29:09
  I
• 29:09
  promise
• 29:09
  you,
• 29:09
  it
• 29:10
  is
• 29:10
  for
• 29:10
  you.
• 29:10
  In
• 29:10
  Fact,
• 29:11
  highly
• 29:11
  entertaining.
• 29:11
  I
• 29:12
  think
• 29:12
  it
• 29:12
  will
• 29:12
  be
• 29:12
  entertaining,
• 29:13
  but
• 29:13
  also
• 29:13
  I
• 29:13
  think
• 29:13
  it
• 29:13
  will
• 29:14
  be
• 29:14
  a
• 29:14
  big
• 29:14
  wake
• 29:14
  up
• 29:15
  call
• 29:15
  for
• 29:15
  a
• 29:15
  lot
• 29:15
  of
• 29:15
  people
• 29:16
  to
• 29:16
  go,
• 29:16
  eek.
• 29:17
  I
• 29:17
  need
• 29:17
  to
• 29:17
  sort
• 29:17
  that
• 29:17
  out.
• 29:18
  So
• 29:18
  that
• 29:18
  brings
• 29:18
  me
• 29:19
  to
• 29:19
  my
• 29:19
  next
• 29:19
  question
• 29:19
  because
• 29:20
  one
• 29:20
  of
• 29:20
  the
• 29:20
  questions
• 29:20
  I've
• 29:20
  had
• 29:21
  a
• 29:21
  few
• 29:21
  times,
• 29:22
  which,
• 29:22
  I
• 29:22
  mean,
• 29:23
  I
• 29:23
  won't
• 29:23
  go
• 29:23
  into
• 29:23
  how
• 29:23
  much
• 29:24
  sometimes
• 29:24
  it
• 29:24
  frustrates
• 29:25
  me,
• 29:25
  but
• 29:25
  people
• 29:26
  say
• 29:26
  to
• 29:26
  me,
• 29:26
  becky,
• 29:26
  bringing
• 29:27
  these
• 29:27
  amazing
• 29:27
  speakers
• 29:28
  to
• 29:29
  the
• 29:29
  uk,
• 29:29
  they're
• 29:30
  coming
• 29:30
  all
• 29:30
  the
• 29:30
  way
• 29:30
  from
• 29:30
  America.
• 29:31
  But
• 29:31
  I'm
• 29:31
  a
• 29:31
  florist
• 29:32
  based
• 29:32
  in
• 29:32
  Manchester.
• 29:33
  Why
• 29:33
  should
• 29:33
  I
• 29:34
  care
• 29:34
  what
• 29:34
  a
• 29:34
  lawyer
• 29:35
  in
• 29:35
  New
• 29:35
  York
• 29:35
  has
• 29:35
  to
• 29:35
  say
• 29:36
  to
• 29:36
  me
• 29:36
  me?
• 29:36
  What
• 29:36
  do
• 29:37
  you
• 29:37
  say
• 29:37
  to
• 29:37
  them?
• 29:38
  Well,
• 29:39
  number
• 29:39
  one,
• 29:39
  I
• 29:39
  do
• 29:40
  have
• 29:40
  a
• 29:40
  referral
• 29:40
  for
• 29:40
  a
• 29:41
  great
• 29:41
  UK
• 29:41
  based
• 29:42
  attorney
• 29:42
  who
• 29:42
  can
• 29:42
  help
• 29:43
  you.
• 29:43
  So
• 29:43
  that
• 29:43
  is
• 29:43
  always,
• 29:44
  that's
• 29:44
  very
• 29:45
  helpful.
• 29:45
  It's
• 29:47
  part
• 29:47
  of
• 29:47
  it
• 29:48
  is
• 29:48
  like
• 29:48
  you're
• 29:48
  getting
• 29:48
  my
• 29:49
  experience.
• 29:49
  So
• 29:49
  I
• 29:50
  have
• 29:50
  a
• 29:50
  very
• 29:50
  unique
• 29:51
  perspective.
• 29:52
  Like
• 29:52
  I,
• 29:53
  the
• 29:53
  way
• 29:53
  that
• 29:53
  I'm
• 29:53
  phrasing
• 29:54
  it
• 29:54
  is
• 29:54
  the
• 29:54
  last
• 29:55
  20
• 29:55
  years
• 29:55
  of
• 29:56
  my
• 29:56
  life
• 29:56
  have
• 29:56
  all
• 29:57
  just
• 29:57
  come
• 29:58
  together
• 29:58
  in
• 29:58
  this
• 29:59
  most
• 29:59
  beautiful
• 29:59
  way
• 30:00
  to
• 30:00
  allow
• 30:00
  me
• 30:01
  to
• 30:01
  do
• 30:01
  the
• 30:01
  work
• 30:02
  work
• 30:02
  that
• 30:02
  I'm
• 30:02
  doing.
• 30:03
  And
• 30:03
  so
• 30:04
  I
• 30:04
  was
• 30:04
  a
• 30:04
  wedding
• 30:05
  vendor,
• 30:05
  I
• 30:06
  know
• 30:06
  exactly
• 30:08
  what
• 30:08
  your
• 30:08
  pain
• 30:09
  and
• 30:09
  especially
• 30:10
  as
• 30:10
  a
• 30:10
  planner,
• 30:11
  I
• 30:11
  know
• 30:11
  what
• 30:11
  your
• 30:12
  pain
• 30:12
  points
• 30:12
  are
• 30:12
  because
• 30:13
  I
• 30:13
  worked
• 30:13
  with
• 30:14
  every
• 30:14
  single
• 30:15
  one
• 30:15
  of
• 30:16
  you
• 30:16
  for
• 30:16
  10
• 30:17
  years.
• 30:18
  Like,
• 30:18
  I
• 30:18
  know
• 30:19
  the
• 30:19
  pain
• 30:19
  points
• 30:19
  of
• 30:20
  a
• 30:20
  hair
• 30:20
  and
• 30:20
  makeup
• 30:21
  person,
• 30:21
  I
• 30:21
  know
• 30:21
  the
• 30:21
  pain
• 30:22
  points
• 30:22
  of
• 30:22
  a
• 30:22
  venue,
• 30:23
  I
• 30:23
  know
• 30:23
  the
• 30:23
  pain
• 30:24
  points
• 30:24
  of
• 30:24
  photo
• 30:25
  booth.
• 30:25
  Like,
• 30:26
  I
• 30:26
  have
• 30:27
  firsthand
• 30:27
  knowledge
• 30:28
  of
• 30:28
  this,
• 30:28
  this.
• 30:29
  And
• 30:29
  I
• 30:29
  have
• 30:29
  the
• 30:29
  legal
• 30:30
  mind
• 30:31
  to
• 30:32
  my
• 30:32
  brain
• 30:32
  works
• 30:32
  in
• 30:32
  a
• 30:33
  different
• 30:33
  way.
• 30:33
  Like
• 30:33
  they
• 30:34
  train
• 30:34
  us
• 30:34
  in
• 30:34
  law
• 30:35
  school
• 30:35
  to
• 30:35
  think,
• 30:35
  like
• 30:36
  argue,
• 30:36
  argue
• 30:37
  against
• 30:37
  yourself
• 30:37
  is
• 30:38
  the
• 30:38
  favorite
• 30:38
  thing,
• 30:38
  like
• 30:38
  professors
• 30:39
  say
• 30:39
  in
• 30:39
  law
• 30:39
  school.
• 30:40
  So
• 30:40
  I've
• 30:41
  also
• 30:41
  been
• 30:41
  trained
• 30:41
  to
• 30:42
  think
• 30:42
  in
• 30:42
  a
• 30:42
  particular
• 30:43
  way
• 30:43
  and
• 30:44
  to
• 30:44
  be
• 30:44
  able
• 30:44
  to
• 30:44
  think
• 30:44
  of
• 30:44
  all
• 30:45
  the
• 30:45
  really
• 30:45
  weird
• 30:46
  bad
• 30:46
  stuff
• 30:46
  that
• 30:46
  can
• 30:47
  happen.
• 30:47
  And
• 30:48
  so
• 30:48
  you're
• 30:49
  getting
• 30:49
  just
• 30:49
  a
• 30:50
  perspective
• 30:50
  of
• 30:51
  somebody
• 30:51
  who
• 30:51
  knows
• 30:51
  your
• 30:52
  business
• 30:52
  and
• 30:53
  knows
• 30:53
  the
• 30:53
  things
• 30:53
  that
• 30:53
  can
• 30:54
  go
• 30:54
  wrong
• 30:54
  from
• 30:54
  a
• 30:55
  legal
• 30:55
  perspective.
• 30:55
  And
• 30:56
  then
• 30:56
  I
• 30:56
  can
• 30:56
  point
• 30:56
  you
• 30:56
  in
• 30:57
  the
• 30:57
  direction
• 30:57
  of
• 30:57
  somebody
• 30:58
  who
• 30:58
  is
• 30:58
  actually
• 30:59
  going
• 30:59
  to
• 30:59
  be
• 30:59
  able
• 30:59
  to
• 30:59
  help
• 30:59
  you
• 31:00
  where
• 31:00
  you
• 31:01
  are
• 31:01
  located.
• 31:02
  And
• 31:02
  so
• 31:03
  it's
• 31:03
  going
• 31:03
  to
• 31:03
  be
• 31:03
  a
• 31:04
  good,
• 31:04
  it's
• 31:05
  going
• 31:05
  to
• 31:05
  be
• 31:05
  educational,
• 31:06
  it's
• 31:06
  going
• 31:06
  to
• 31:06
  be
• 31:06
  entertaining,
• 31:07
  a
• 31:07
  good
• 31:08
  sort
• 31:08
  of
• 31:08
  like
• 31:08
  refresher
• 31:09
  on
• 31:09
  like,
• 31:09
  oh,
• 31:09
  here
• 31:10
  are
• 31:10
  the
• 31:10
  things
• 31:10
  that
• 31:11
  I
• 31:11
  need
• 31:11
  to
• 31:11
  be
• 31:11
  doing
• 31:12
  in
• 31:12
  my
• 31:12
  business.
• 31:13
  Yeah,
• 31:13
  absolutely.
• 31:13
  And
• 31:14
  as
• 31:14
  I
• 31:14
  said
• 31:14
  in
• 31:14
  my
• 31:15
  own
• 31:15
  intro,
• 31:15
  you're
• 31:16
  a
• 31:16
  great
• 31:16
  communicator
• 31:17
  and
• 31:17
  therefore
• 31:17
  you
• 31:17
  can
• 31:17
  bring
• 31:18
  this
• 31:18
  stuff
• 31:18
  to
• 31:18
  life
• 31:18
  and
• 31:19
  to
• 31:19
  the
• 31:19
  people
• 31:19
  that
• 31:20
  are
• 31:20
  saying,
• 31:20
  why?
• 31:21
  Well,
• 31:21
  I
• 31:21
  could
• 31:21
  bring
• 31:21
  in
• 31:22
  a
• 31:22
  lawyer
• 31:22
  from
• 31:23
  you
• 31:23
  down
• 31:23
  the
• 31:23
  road
• 31:24
  in
• 31:24
  Manchester
• 31:24
  and
• 31:25
  I
• 31:25
  can
• 31:25
  tell
• 31:25
  you
• 31:25
  it'll
• 31:26
  be
• 31:26
  the
• 31:26
  most
• 31:26
  boring
• 31:26
  talk
• 31:26
  you'll
• 31:27
  ever
• 31:27
  go
• 31:27
  to.
• 31:28
  And
• 31:28
  so
• 31:28
  that's
• 31:29
  why
• 31:29
  WordPress
• 31:30
  life.
• 31:30
  For
• 31:30
  me,
• 31:30
  it's
• 31:31
  about
• 31:31
  bringing
• 31:31
  the
• 31:32
  best
• 31:32
  educators.
• 31:32
  I
• 31:33
  don't
• 31:33
  care
• 31:33
  where
• 31:34
  they're
• 31:34
  based.
• 31:34
  If
• 31:34
  they
• 31:34
  are
• 31:35
  going
• 31:35
  to
• 31:35
  bring
• 31:35
  the
• 31:36
  knowledge
• 31:36
  and
• 31:36
  the
• 31:37
  energy
• 31:37
  and
• 31:37
  the
• 31:38
  experience,
• 31:38
  that's
• 31:39
  what
• 31:39
  makes
• 31:39
  a
• 31:39
  good
• 31:39
  conference.
• 31:40
  And
• 31:40
  me
• 31:40
  and
• 31:40
  Leah
• 31:40
  have
• 31:41
  spoken
• 31:41
  at
• 31:41
  enough
• 31:41
  of
• 31:41
  these
• 31:42
  conferences
• 31:42
  to
• 31:42
  know
• 31:43
  what
• 31:43
  makes
• 31:43
  a
• 31:43
  good
• 31:44
  speaker
• 31:44
  and
• 31:44
  what
• 31:45
  makes
• 31:45
  a
• 31:45
  bad
• 31:45
  speaker.
• 31:46
  So
• 31:46
  that's
• 31:46
  my
• 31:46
  next
• 31:46
  question.
• 31:47
  Controversial,
• 31:48
  but
• 31:48
  for
• 31:49
  one
• 31:49
  of
• 31:49
  my
• 31:49
  big
• 31:50
  things
• 31:50
  with
• 31:50
  Web
• 31:50
  Pros
• 31:50
  Life
• 31:51
  I
• 31:51
  keep
• 31:51
  talking
• 31:51
  about,
• 31:51
  I'm
• 31:52
  bringing
• 31:52
  the
• 31:52
  best
• 31:52
  speakers.
• 31:53
  But
• 31:53
  I
• 31:53
  think
• 31:53
  if
• 31:53
  people
• 31:53
  don't
• 31:54
  understand
• 31:54
  what
• 31:55
  makes
• 31:55
  a
• 31:55
  good
• 31:55
  speaker,
• 31:56
  sometimes
• 31:56
  that
• 31:56
  doesn't
• 31:56
  resonate
• 31:57
  with
• 31:57
  them.
• 31:57
  So
• 31:57
  from
• 31:57
  your
• 31:58
  experience,
• 31:58
  what
• 31:59
  makes
• 31:59
  a
• 31:59
  great
• 31:59
  speaker
• 32:00
  at
• 32:00
  a
• 32:00
  conference?
• 32:01
  It's
• 32:01
  two
• 32:01
  pieces.
• 32:02
  It's
• 32:03
  the,
• 32:03
  the
• 32:03
  stage
• 32:04
  presence,
• 32:04
  the
• 32:04
  ability
• 32:05
  to
• 32:05
  like,
• 32:06
  be
• 32:06
  interesting,
• 32:06
  be
• 32:07
  entertaining,
• 32:07
  to
• 32:08
  keep
• 32:08
  people's,
• 32:08
  to
• 32:09
  keep
• 32:09
  people's
• 32:09
  attention.
• 32:10
  But
• 32:10
  number
• 32:10
  two,
• 32:11
  you've
• 32:11
  got
• 32:11
  to
• 32:11
  back
• 32:12
  it
• 32:12
  up
• 32:12
  with
• 32:12
  the
• 32:12
  content.
• 32:13
  And
• 32:13
  that's
• 32:14
  where
• 32:14
  like
• 32:14
  a
• 32:14
  lot
• 32:14
  of
• 32:15
  people,
• 32:15
  you
• 32:15
  know,
• 32:15
  I've
• 32:15
  seen
• 32:16
  people
• 32:16
  who
• 32:17
  are
• 32:17
  really
• 32:17
  successful
• 32:18
  business
• 32:18
  owners,
• 32:19
  but
• 32:19
  they
• 32:19
  are
• 32:19
  terrible
• 32:20
  speakers.
• 32:21
  And
• 32:21
  you
• 32:21
  get
• 32:22
  them
• 32:22
  on
• 32:22
  stage
• 32:22
  and
• 32:23
  it's
• 32:23
  just
• 32:23
  like
• 32:23
  you
• 32:23
  can't
• 32:24
  follow
• 32:24
  what
• 32:24
  they're
• 32:25
  talking.
• 32:26
  Not
• 32:26
  interesting.
• 32:27
  And
• 32:27
  then
• 32:27
  you
• 32:27
  get
• 32:28
  some
• 32:28
  people
• 32:28
  who
• 32:28
  are
• 32:29
  really
• 32:29
  charismatic,
• 32:30
  but
• 32:30
  they're
• 32:30
  not
• 32:30
  saying
• 32:31
  anything.
• 32:31
  And
• 32:31
  that's,
• 32:32
  that's
• 32:32
  the
• 32:33
  one
• 32:33
  that
• 32:33
  really
• 32:33
  frustrates
• 32:34
  me
• 32:34
  when
• 32:34
  they're
• 32:34
  just
• 32:35
  giving
• 32:35
  you
• 32:35
  fluff
• 32:36
  and
• 32:36
  they're
• 32:36
  not
• 32:36
  really,
• 32:37
  they
• 32:37
  kind
• 32:37
  of
• 32:37
  like
• 32:37
  talk
• 32:38
  in
• 32:38
  circles
• 32:38
  or
• 32:38
  they're
• 32:39
  not
• 32:39
  talking
• 32:39
  about
• 32:39
  anything.
• 32:40
  I
• 32:40
  will
• 32:40
  never
• 32:41
  forget,
• 32:41
  I
• 32:41
  was
• 32:41
  at
• 32:41
  a
• 32:42
  very,
• 32:42
  like,
• 32:43
  very
• 32:43
  well
• 32:43
  known
• 32:43
  conference.
• 32:44
  This
• 32:44
  was
• 32:44
  many,
• 32:44
  many
• 32:45
  years
• 32:45
  ago.
• 32:45
  And
• 32:45
  there
• 32:46
  was
• 32:46
  a
• 32:46
  very
• 32:47
  famous
• 32:47
  florist
• 32:48
  who
• 32:48
  had
• 32:48
  like,
• 32:48
  just
• 32:48
  released
• 32:49
  a
• 32:49
  book
• 32:50
  who,
• 32:50
  like,
• 32:51
  huge
• 32:51
  following
• 32:51
  on
• 32:52
  social
• 32:52
  media.
• 32:53
  Beautiful,
• 32:53
  beautiful
• 32:54
  work,
• 32:54
  work.
• 32:54
  And
• 32:55
  this
• 32:55
  woman
• 32:56
  got
• 32:56
  up
• 32:56
  there
• 32:57
  and
• 32:57
  she
• 32:57
  just
• 32:58
  talked
• 32:58
  about
• 32:58
  like
• 32:59
  her
• 32:59
  personal
• 33:00
  life.
• 33:01
  And
• 33:01
  this
• 33:01
  was
• 33:02
  like
• 33:02
  a
• 33:02
  wedding,
• 33:02
  like
• 33:02
  a
• 33:03
  business
• 33:03
  wedding,
• 33:03
  business
• 33:04
  conference.
• 33:04
  And
• 33:05
  she
• 33:05
  just
• 33:05
  got
• 33:05
  up
• 33:05
  there
• 33:05
  and
• 33:06
  talked
• 33:06
  about
• 33:06
  like
• 33:06
  her
• 33:06
  personal
• 33:07
  life
• 33:07
  and
• 33:07
  having
• 33:08
  kids
• 33:08
  and
• 33:09
  things
• 33:09
  like
• 33:09
  that.
• 33:09
  And
• 33:09
  I
• 33:10
  don't
• 33:10
  have
• 33:10
  children,
• 33:10
  so
• 33:11
  I
• 33:11
  couldn't
• 33:11
  relate.
• 33:11
  And
• 33:12
  I
• 33:12
  wanted,
• 33:12
  and
• 33:12
  like
• 33:12
  in
• 33:13
  my
• 33:13
  head
• 33:13
  I'm
• 33:13
  like,
• 33:13
  I
• 33:14
  want
• 33:14
  to
• 33:14
  know
• 33:14
  how
• 33:14
  you're
• 33:15
  such
• 33:15
  a
• 33:15
  boss
• 33:15
  at
• 33:15
  your
• 33:16
  business.
• 33:16
  Like,
• 33:16
  how
• 33:17
  did
• 33:17
  you
• 33:17
  build
• 33:17
  this?
• 33:18
  How
• 33:18
  did
• 33:18
  you
• 33:18
  get
• 33:19
  such
• 33:19
  a
• 33:19
  big
• 33:19
  following?
• 33:20
  How
• 33:20
  did
• 33:20
  you
• 33:20
  get
• 33:20
  like
• 33:20
  an
• 33:21
  amazing
• 33:21
  book
• 33:21
  deal?
• 33:22
  Like,
• 33:22
  tell
• 33:22
  me
• 33:22
  all
• 33:22
  the
• 33:22
  meaty
• 33:24
  business
• 33:24
  stuff.
• 33:24
  Like,
• 33:25
  I
• 33:25
  don't,
• 33:26
  I
• 33:26
  mean,
• 33:26
  no
• 33:26
  offense,
• 33:26
  but
• 33:27
  like,
• 33:27
  I
• 33:27
  just,
• 33:27
  I
• 33:27
  wasn't
• 33:28
  there
• 33:28
  for
• 33:28
  the
• 33:28
  personal
• 33:29
  story
• 33:30
  and
• 33:30
  it
• 33:30
  wasn't
• 33:30
  even
• 33:31
  like,
• 33:31
  you
• 33:31
  know,
• 33:31
  sometimes
• 33:32
  personal
• 33:32
  stories
• 33:33
  are
• 33:33
  like
• 33:33
  motivational
• 33:34
  and
• 33:34
  that
• 33:34
  there
• 33:34
  is
• 33:35
  room
• 33:35
  for
• 33:35
  that
• 33:35
  and
• 33:35
  you
• 33:36
  know,
• 33:36
  love
• 33:36
  those
• 33:36
  when
• 33:37
  that's
• 33:37
  what
• 33:37
  we
• 33:37
  know
• 33:38
  what
• 33:38
  we're
• 33:38
  getting.
• 33:38
  But
• 33:38
  like
• 33:39
  this
• 33:39
  was
• 33:39
  so
• 33:39
  we,
• 33:40
  we
• 33:40
  didn't
• 33:40
  know
• 33:40
  what
• 33:41
  we
• 33:41
  were
• 33:41
  getting
• 33:41
  and
• 33:41
  then
• 33:42
  when
• 33:42
  we
• 33:42
  didn't
• 33:42
  get
• 33:42
  businessy
• 33:43
  things.
• 33:43
  So
• 33:44
  you've
• 33:44
  got
• 33:44
  a
• 33:45
  great
• 33:45
  combination.
• 33:45
  I
• 33:46
  mean,
• 33:46
  like,
• 33:46
  I,
• 33:47
  I
• 33:47
  love
• 33:47
  and
• 33:47
  adore
• 33:48
  everybody
• 33:48
  who
• 33:49
  will
• 33:49
  be
• 33:49
  taking
• 33:49
  these
• 33:50
  stages.
• 33:50
  They,
• 33:51
  they
• 33:51
  know
• 33:51
  their
• 33:52
  stuff
• 33:52
  backwards
• 33:53
  and
• 33:53
  forwards
• 33:53
  and
• 33:54
  they
• 33:54
  are
• 33:54
  like
• 33:54
  powerhouses
• 33:55
  on
• 33:55
  the
• 33:55
  stage.
• 33:56
  And
• 33:56
  so
• 33:56
  I
• 33:56
  think
• 33:56
  people
• 33:57
  are
• 33:57
  going
• 33:57
  to
• 33:57
  just
• 33:58
  really,
• 33:58
  really
• 33:59
  love
• 33:59
  the
• 33:59
  experience
• 34:00
  they
• 34:00
  have.
• 34:00
  Whether
• 34:00
  they
• 34:01
  can
• 34:01
  make
• 34:01
  it
• 34:01
  to
• 34:01
  the
• 34:01
  Ireland
• 34:02
  one
• 34:02
  or
• 34:02
  to
• 34:03
  the
• 34:03
  London
• 34:03
  one.
• 34:04
  It's
• 34:04
  just
• 34:04
  like
• 34:04
  a
• 34:04
  really,
• 34:05
  it's
• 34:05
  a
• 34:05
  really
• 34:05
  great
• 34:05
  lineup
• 34:06
  of
• 34:06
  people
• 34:06
  that
• 34:06
  know
• 34:06
  what
• 34:06
  they're
• 34:06
  doing.
• 34:07
  Yeah,
• 34:07
  we're
• 34:07
  gonna
• 34:08
  light
• 34:08
  up
• 34:08
  London
• 34:09
  with
• 34:09
  knowledge
• 34:10
  but
• 34:10
  energy
• 34:11
  as
• 34:11
  well.
• 34:11
  And
• 34:11
  one
• 34:12
  of
• 34:12
  my
• 34:12
  vibes
• 34:12
  for
• 34:13
  this
• 34:13
  conference
• 34:13
  is
• 34:14
  that
• 34:14
  it's
• 34:14
  gonna
• 34:15
  be
• 34:15
  great
• 34:15
  for
• 34:15
  attendees,
• 34:16
  but
• 34:16
  I
• 34:16
  also
• 34:17
  want
• 34:17
  it
• 34:17
  to
• 34:17
  be
• 34:17
  great
• 34:18
  for
• 34:18
  speakers
• 34:18
  because
• 34:19
  as
• 34:19
  a
• 34:19
  speaker
• 34:19
  myself,
• 34:20
  you
• 34:20
  as
• 34:20
  a
• 34:20
  speaker,
• 34:21
  we've
• 34:21
  been
• 34:21
  to
• 34:21
  events,
• 34:21
  events
• 34:22
  which
• 34:22
  are
• 34:22
  not
• 34:22
  well
• 34:23
  run
• 34:23
  or
• 34:23
  we
• 34:23
  feel
• 34:24
  stressed
• 34:24
  or
• 34:24
  we
• 34:24
  don't
• 34:24
  know
• 34:25
  the
• 34:25
  technology.
• 34:25
  And
• 34:26
  so
• 34:26
  I
• 34:26
  won't
• 34:26
  get
• 34:26
  it
• 34:26
  right
• 34:27
  first
• 34:27
  time
• 34:27
  out,
• 34:27
  but
• 34:28
  I'm
• 34:28
  doing
• 34:28
  everything
• 34:28
  I
• 34:29
  can
• 34:29
  to
• 34:29
  make
• 34:30
  it
• 34:30
  a
• 34:30
  great
• 34:30
  event
• 34:30
  for
• 34:30
  both
• 34:31
  speaker
• 34:31
  and
• 34:32
  attendee
• 34:32
  because
• 34:32
  I
• 34:33
  think
• 34:33
  when
• 34:33
  the
• 34:33
  speakers
• 34:34
  are
• 34:34
  in
• 34:34
  their
• 34:35
  best
• 34:35
  environment,
• 34:36
  they
• 34:36
  can
• 34:36
  give
• 34:36
  their
• 34:36
  best
• 34:37
  work.
• 34:37
  When
• 34:37
  you
• 34:37
  know
• 34:38
  what
• 34:38
  time
• 34:38
  you've
• 34:38
  got
• 34:39
  to
• 34:39
  finish
• 34:39
  talking,
• 34:40
  you
• 34:40
  can
• 34:40
  plan
• 34:41
  your
• 34:41
  talk
• 34:41
  so
• 34:41
  you
• 34:41
  don't
• 34:41
  have
• 34:42
  to
• 34:42
  suddenly
• 34:42
  like
• 34:42
  whistle
• 34:43
  through
• 34:43
  the
• 34:43
  last
• 34:43
  30
• 34:43
  seconds
• 34:44
  because
• 34:44
  you
• 34:44
  suddenly
• 34:44
  run
• 34:45
  out
• 34:45
  of
• 34:45
  time.
• 34:45
  And
• 34:46
  so,
• 34:46
  yeah,
• 34:46
  every
• 34:46
  piece
• 34:47
  of
• 34:47
  this
• 34:47
  conference
• 34:47
  has
• 34:48
  been
• 34:48
  designed
• 34:48
  with
• 34:49
  both
• 34:49
  speaker
• 34:50
  and
• 34:50
  attendee
• 34:51
  in
• 34:51
  mind.
• 34:52
  And
• 34:52
  it's
• 34:53
  going
• 34:53
  to
• 34:53
  be
• 34:53
  a
• 34:53
  beautiful
• 34:54
  time
• 34:54
  in
• 34:55
  both
• 34:55
  Ireland
• 34:56
  and
• 34:56
  London.
• 34:56
  I'm
• 34:56
  so
• 34:57
  super
• 34:57
  excited
• 34:58
  about
• 34:58
  it.
• 34:58
  Why
• 34:59
  do
• 34:59
  you
• 34:59
  think
• 34:59
  industry
• 34:59
  events
• 35:00
  are
• 35:00
  crucial?
• 35:00
  You
• 35:00
  go
• 35:01
  to
• 35:01
  lots
• 35:01
  of
• 35:01
  industry
• 35:01
  events.
• 35:02
  I
• 35:02
  go
• 35:02
  to
• 35:02
  lots
• 35:02
  of
• 35:02
  industry
• 35:03
  events.
• 35:03
  There'll
• 35:03
  be
• 35:03
  some
• 35:04
  people
• 35:04
  out
• 35:04
  there
• 35:04
  that
• 35:04
  never
• 35:05
  prioritize
• 35:05
  spending
• 35:06
  money
• 35:06
  on
• 35:06
  industry
• 35:07
  events.
• 35:07
  Maybe
• 35:08
  feel
• 35:08
  nervous
• 35:08
  about
• 35:09
  going.
• 35:09
  Why
• 35:09
  do
• 35:09
  you
• 35:09
  think
• 35:10
  that
• 35:10
  they're
• 35:10
  crucial
• 35:11
  in
• 35:11
  business?
• 35:11
  There's
• 35:12
  a
• 35:12
  few
• 35:12
  reasons
• 35:13
  that
• 35:13
  you
• 35:14
  just
• 35:14
  can't
• 35:14
  beat
• 35:14
  the
• 35:15
  in
• 35:15
  person
• 35:16
  piece
• 35:17
  and
• 35:17
  the
• 35:17
  in
• 35:17
  person
• 35:18
  networking
• 35:19
  and
• 35:19
  like
• 35:19
  being
• 35:19
  in
• 35:20
  the
• 35:20
  room
• 35:20
  with
• 35:20
  people,
• 35:21
  it's
• 35:22
  just
• 35:22
  different.
• 35:24
  And
• 35:24
  I,
• 35:25
  when
• 35:25
  folks
• 35:25
  come
• 35:25
  to
• 35:25
  me
• 35:26
  like,
• 35:26
  I
• 35:26
  have
• 35:26
  a,
• 35:27
  like
• 35:27
  a
• 35:27
  few
• 35:28
  different
• 35:28
  mentees
• 35:28
  that
• 35:28
  I
• 35:29
  work
• 35:29
  with
• 35:29
  and
• 35:29
  one
• 35:29
  of
• 35:30
  the
• 35:30
  things
• 35:30
  that
• 35:30
  I,
• 35:30
  my
• 35:31
  first
• 35:31
  thing
• 35:31
  that
• 35:31
  I
• 35:31
  ask
• 35:31
  them
• 35:32
  is
• 35:32
  like,
• 35:32
  how
• 35:32
  much
• 35:33
  in
• 35:33
  person
• 35:34
  networking
• 35:34
  are
• 35:35
  you
• 35:35
  doing
• 35:35
  or
• 35:35
  how
• 35:35
  many
• 35:36
  in
• 35:36
  person
• 35:36
  events
• 35:37
  are
• 35:37
  you
• 35:37
  showing
• 35:37
  up
• 35:37
  to
• 35:37
  Because
• 35:38
  I
• 35:39
  so
• 35:39
  believe
• 35:39
  in
• 35:40
  the
• 35:40
  power.
• 35:40
  Like,
• 35:40
  you
• 35:40
  are
• 35:41
  a
• 35:41
  different
• 35:41
  person
• 35:41
  when
• 35:42
  you
• 35:42
  are
• 35:42
  in
• 35:42
  person.
• 35:42
  Like,
• 35:43
  like
• 35:43
  we're
• 35:44
  talking
• 35:44
  through
• 35:44
  a
• 35:44
  screen
• 35:45
  right
• 35:45
  now
• 35:45
  and
• 35:45
  I
• 35:46
  pro.
• 35:46
  Like
• 35:46
  we
• 35:46
  obviously
• 35:47
  get
• 35:47
  along
• 35:47
  lovely,
• 35:48
  but
• 35:48
  like,
• 35:49
  in
• 35:49
  person,
• 35:49
  it's
• 35:50
  amped
• 35:50
  up
• 35:50
  even
• 35:51
  more
• 35:51
  because
• 35:51
  you're
• 35:52
  with
• 35:52
  them
• 35:52
  and
• 35:52
  you're
• 35:52
  seeing
• 35:53
  their
• 35:53
  energy
• 35:53
  and
• 35:54
  everybody's
• 35:54
  excited
• 35:55
  and
• 35:55
  there's
• 35:55
  a
• 35:56
  vibe
• 35:56
  in
• 35:56
  the
• 35:56
  room.
• 35:56
  And
• 35:57
  so
• 35:57
  you
• 35:57
  just
• 35:57
  can't
• 35:58
  replace
• 35:58
  like
• 35:58
  being
• 35:58
  in
• 35:59
  person.
• 36:00
  Also,
• 36:00
  there's
• 36:00
  the
• 36:00
  education
• 36:01
  component.
• 36:02
  Like,
• 36:02
  everybody
• 36:02
  just
• 36:03
  needs
• 36:03
  to
• 36:03
  always
• 36:03
  be
• 36:03
  investing
• 36:04
  in
• 36:04
  themselves,
• 36:05
  learning
• 36:05
  more.
• 36:05
  How
• 36:06
  can
• 36:06
  I
• 36:06
  be
• 36:06
  better
• 36:06
  at
• 36:06
  my
• 36:07
  business?
• 36:07
  What
• 36:07
  are
• 36:07
  some
• 36:08
  of
• 36:08
  the
• 36:08
  things
• 36:08
  that
• 36:08
  I,
• 36:09
  I
• 36:09
  can
• 36:09
  pick
• 36:09
  up
• 36:10
  and
• 36:10
  I
• 36:10
  know
• 36:10
  I
• 36:10
  can
• 36:11
  speak
• 36:11
  for
• 36:11
  myself
• 36:11
  at
• 36:11
  least
• 36:12
  when
• 36:12
  I'm
• 36:12
  signing
• 36:12
  up
• 36:12
  for
• 36:13
  like
• 36:13
  virtual
• 36:13
  webinars
• 36:14
  and
• 36:14
  things
• 36:14
  like
• 36:14
  that.
• 36:14
  I
• 36:15
  never,
• 36:15
  I
• 36:16
  either
• 36:16
  never
• 36:16
  go
• 36:17
  or
• 36:17
  I
• 36:17
  go
• 36:18
  and
• 36:18
  I
• 36:18
  don't
• 36:18
  pay
• 36:19
  attention
• 36:19
  or
• 36:19
  I
• 36:19
  don't
• 36:20
  follow
• 36:20
  up.
• 36:20
  Like,
• 36:21
  you
• 36:21
  will
• 36:21
  be
• 36:21
  in
• 36:22
  the
• 36:22
  room,
• 36:22
  you
• 36:22
  will
• 36:23
  be
• 36:23
  like
• 36:23
  a
• 36:23
  captivated.
• 36:24
  Like
• 36:25
  you
• 36:25
  will
• 36:25
  be
• 36:25
  seeing
• 36:26
  things
• 36:26
  firsthand.
• 36:27
  And
• 36:27
  so
• 36:27
  there's
• 36:27
  just
• 36:27
  no
• 36:28
  replacement
• 36:28
  for
• 36:28
  getting
• 36:29
  that
• 36:29
  knowledge
• 36:29
  firsthand,
• 36:30
  like,
• 36:30
  and
• 36:31
  being
• 36:31
  held
• 36:31
  accountable
• 36:32
  to
• 36:32
  a
• 36:32
  certain
• 36:32
  extent.
• 36:33
  But
• 36:33
  yeah,
• 36:34
  the
• 36:34
  in
• 36:34
  person
• 36:34
  stuff,
• 36:35
  you
• 36:35
  just
• 36:35
  can't
• 36:35
  beat
• 36:36
  it.
• 36:36
  And
• 36:36
  I
• 36:36
  think
• 36:36
  it's
• 36:37
  one
• 36:37
  of
• 36:37
  the
• 36:37
  best
• 36:37
  things
• 36:37
  for
• 36:38
  your
• 36:38
  business.
• 36:38
  It's
• 36:39
  how
• 36:39
  you
• 36:39
  stay
• 36:40
  top
• 36:40
  of
• 36:40
  mind.
• 36:41
  People
• 36:41
  see
• 36:42
  you.
• 36:42
  I
• 36:42
  will
• 36:42
  never
• 36:42
  forget
• 36:43
  I
• 36:44
  went
• 36:44
  to
• 36:44
  an
• 36:44
  in
• 36:44
  person
• 36:44
  conference
• 36:45
  a
• 36:45
  couple
• 36:45
  of
• 36:45
  years
• 36:45
  ago
• 36:46
  right
• 36:46
  after
• 36:46
  I
• 36:46
  had
• 36:47
  gone
• 36:47
  back
• 36:47
  to
• 36:47
  being
• 36:47
  a
• 36:47
  lawyer.
• 36:48
  And
• 36:49
  there
• 36:49
  were
• 36:49
  two
• 36:50
  people,
• 36:50
  like
• 36:50
  two
• 36:51
  separate
• 36:51
  people
• 36:52
  who
• 36:53
  live
• 36:53
  in
• 36:54
  New
• 36:54
  York
• 36:54
  City
• 36:55
  who
• 36:56
  saw
• 36:56
  me
• 36:56
  there
• 36:57
  and
• 36:57
  said
• 36:57
  to
• 36:57
  me,
• 36:58
  oh,
• 36:58
  I
• 36:58
  keep
• 36:59
  meaning
• 36:59
  I
• 37:00
  saw
• 37:00
  that
• 37:00
  you
• 37:00
  start.
• 37:00
  Went
• 37:00
  back
• 37:01
  to
• 37:01
  practicing
• 37:01
  law.
• 37:01
  I
• 37:02
  keep
• 37:02
  meaning
• 37:02
  to
• 37:02
  reach
• 37:02
  out
• 37:03
  with
• 37:03
  you,
• 37:03
  to
• 37:03
  you
• 37:04
  about
• 37:04
  it.
• 37:05
  And
• 37:05
  like,
• 37:05
  I
• 37:05
  booked
• 37:06
  two
• 37:06
  new
• 37:06
  clients,
• 37:06
  clients
• 37:06
  for
• 37:07
  people
• 37:07
  that
• 37:07
  lived
• 37:07
  in
• 37:07
  my
• 37:07
  city,
• 37:08
  who
• 37:08
  I,
• 37:08
  who
• 37:09
  I
• 37:09
  know
• 37:09
  personally.
• 37:10
  But
• 37:10
  it
• 37:10
  was
• 37:11
  just
• 37:11
  like,
• 37:11
  oh,
• 37:12
  seeing
• 37:12
  me
• 37:12
  in
• 37:12
  person,
• 37:12
  yeah,
• 37:13
  that's.
• 37:13
  I
• 37:13
  gotta,
• 37:13
  I
• 37:14
  need
• 37:14
  to
• 37:14
  do
• 37:14
  that.
• 37:14
  Or
• 37:14
  like,
• 37:15
  oh,
• 37:15
  you
• 37:16
  know,
• 37:16
  seeing
• 37:16
  somebody
• 37:17
  in
• 37:17
  person,
• 37:17
  you
• 37:17
  would,
• 37:18
  hey,
• 37:18
  I'm
• 37:18
  working
• 37:18
  on
• 37:18
  this
• 37:19
  wedding
• 37:19
  right
• 37:19
  now.
• 37:19
  You'd
• 37:20
  actually
• 37:20
  be
• 37:20
  really
• 37:21
  a
• 37:21
  great
• 37:21
  candidate
• 37:22
  to
• 37:22
  like,
• 37:22
  maybe
• 37:22
  be
• 37:22
  their
• 37:23
  photographer,
• 37:23
  be
• 37:23
  their
• 37:24
  florist.
• 37:24
  Like,
• 37:25
  you
• 37:25
  gotta
• 37:25
  stay
• 37:25
  top
• 37:26
  of
• 37:26
  mind
• 37:26
  for
• 37:26
  people
• 37:27
  and
• 37:27
  being
• 37:27
  in
• 37:27
  person
• 37:28
  so
• 37:28
  that
• 37:28
  people
• 37:28
  can
• 37:29
  see
• 37:29
  your
• 37:29
  energy,
• 37:30
  live
• 37:30
  and
• 37:31
  get
• 37:31
  to
• 37:31
  know
• 37:31
  you
• 37:32
  and
• 37:32
  just
• 37:32
  interact
• 37:32
  with
• 37:32
  you.
• 37:33
  There's.
• 37:33
  There's
• 37:34
  no
• 37:34
  replacement
• 37:34
  for
• 37:34
  it.
• 37:35
  Yeah,
• 37:35
  it's
• 37:35
  so
• 37:35
  true.
• 37:36
  Both
• 37:36
  in
• 37:36
  terms
• 37:36
  of
• 37:37
  concentration
• 37:38
  and
• 37:38
  being
• 37:38
  in
• 37:38
  the
• 37:38
  room
• 37:39
  and
• 37:39
  being
• 37:39
  there
• 37:39
  to
• 37:39
  learn,
• 37:39
  but
• 37:40
  also
• 37:40
  looking
• 37:40
  left
• 37:41
  and
• 37:41
  right
• 37:41
  and
• 37:41
  talking
• 37:42
  all
• 37:42
  the
• 37:42
  people
• 37:42
  around
• 37:42
  you
• 37:43
  and
• 37:43
  meeting
• 37:43
  other
• 37:43
  people
• 37:44
  and,
• 37:44
  and
• 37:44
  finding
• 37:45
  people
• 37:45
  who
• 37:45
  are
• 37:45
  in
• 37:45
  the
• 37:46
  same
• 37:46
  spot
• 37:46
  as
• 37:47
  you.
• 37:47
  And
• 37:47
  being
• 37:47
  able
• 37:47
  to
• 37:47
  turn
• 37:48
  to
• 37:48
  the
• 37:48
  person
• 37:48
  next
• 37:48
  to
• 37:48
  you
• 37:48
  and
• 37:49
  go,
• 37:49
  my
• 37:49
  contract's
• 37:50
  a
• 37:50
  bit
• 37:50
  dodgy.
• 37:50
  Is
• 37:51
  your
• 37:51
  contract
• 37:51
  a
• 37:51
  bit
• 37:51
  dodgy?
• 37:52
  Oh,
• 37:52
  we're
• 37:52
  in
• 37:52
  this
• 37:52
  together.
• 37:53
  Let's
• 37:53
  sort
• 37:53
  it
• 37:53
  out.
• 37:54
  Rather
• 37:54
  than
• 37:55
  feeling
• 37:55
  like
• 37:55
  we're
• 37:55
  so
• 37:55
  alone.
• 37:56
  Because
• 37:56
  so
• 37:56
  often
• 37:56
  in
• 37:56
  business.
• 37:58
  I
• 37:58
  was
• 37:58
  just
• 37:58
  going
• 37:58
  to
• 37:59
  say
• 37:59
  that,
• 37:59
  yeah,
• 37:59
  it
• 38:00
  is
• 38:00
  like,
• 38:00
  being
• 38:00
  an
• 38:00
  entrepreneur
• 38:01
  is
• 38:01
  lonely.
• 38:01
  Especially,
• 38:02
  like,
• 38:02
  when
• 38:02
  you're
• 38:02
  not
• 38:02
  going
• 38:03
  into
• 38:03
  an
• 38:03
  office
• 38:03
  and
• 38:03
  you're
• 38:04
  not
• 38:04
  physically
• 38:04
  surround
• 38:05
  by
• 38:05
  people.
• 38:05
  Like,
• 38:05
  we
• 38:06
  just
• 38:06
  kind
• 38:06
  of
• 38:06
  sit
• 38:06
  here
• 38:06
  and
• 38:06
  we
• 38:07
  get
• 38:07
  in
• 38:07
  our
• 38:07
  heads.
• 38:07
  And
• 38:08
  so,
• 38:08
  you
• 38:08
  know,
• 38:08
  it's
• 38:08
  a
• 38:08
  way
• 38:09
  to
• 38:09
  talk
• 38:09
  to
• 38:09
  people
• 38:09
  and
• 38:09
  be
• 38:10
  like,
• 38:10
  oh,
• 38:11
  you
• 38:11
  know,
• 38:11
  how
• 38:11
  is
• 38:11
  your
• 38:12
  year
• 38:12
  looking?
• 38:12
  Or,
• 38:13
  what
• 38:13
  are
• 38:13
  some
• 38:13
  of
• 38:13
  the
• 38:13
  marketing
• 38:14
  things
• 38:14
  you've
• 38:14
  been
• 38:14
  doing?
• 38:15
  Or
• 38:15
  what
• 38:15
  are
• 38:15
  some
• 38:15
  of
• 38:15
  the
• 38:15
  events
• 38:16
  you're
• 38:16
  going
• 38:16
  to?
• 38:16
  Or
• 38:17
  some
• 38:17
  of
• 38:17
  the
• 38:17
  membership
• 38:17
  groups
• 38:18
  that
• 38:18
  you
• 38:18
  belong
• 38:19
  to?
• 38:19
  Like,
• 38:19
  what's
• 38:19
  working
• 38:20
  for
• 38:20
  you?
• 38:20
  It's
• 38:20
  a
• 38:20
  great
• 38:21
  way
• 38:21
  to
• 38:21
  find
• 38:21
  out,
• 38:22
  like,
• 38:22
  what
• 38:22
  people
• 38:22
  are
• 38:22
  doing
• 38:23
  and
• 38:23
  to
• 38:24
  just
• 38:24
  truly,
• 38:24
  like,
• 38:25
  feel
• 38:25
  less
• 38:25
  alone
• 38:25
  and
• 38:25
  isolated.
• 38:26
  Because
• 38:26
  it
• 38:26
  is.
• 38:27
  Entrepreneurship
• 38:27
  is
• 38:28
  a
• 38:28
  lonely
• 38:28
  road.
• 38:28
  It
• 38:29
  is.
• 38:29
  But
• 38:29
  we
• 38:29
  are
• 38:29
  going
• 38:30
  to
• 38:30
  be
• 38:30
  together
• 38:30
  in
• 38:31
  person
• 38:31
  very
• 38:32
  soon,
• 38:32
  and
• 38:32
  I
• 38:32
  am
• 38:33
  very
• 38:33
  excited
• 38:33
  about
• 38:33
  it.
• 38:34
  So
• 38:34
  if
• 38:34
  you're
• 38:34
  listening
• 38:35
  to
• 38:35
  this
• 38:35
  and
• 38:35
  you
• 38:35
  haven't
• 38:35
  yet
• 38:36
  got
• 38:36
  a
• 38:36
  ticket,
• 38:36
  like,
• 38:36
  you
• 38:37
  need
• 38:37
  to
• 38:37
  get
• 38:37
  your
• 38:37
  ticket
• 38:37
  either,
• 38:38
  whether
• 38:38
  it's
• 38:38
  to
• 38:38
  Ireland,
• 38:39
  to
• 38:39
  Kilkenny,
• 38:39
  whether
• 38:40
  it's
• 38:40
  to
• 38:40
  London.
• 38:41
  So
• 38:41
  Ireland's
• 38:41
  23rd
• 38:42
  March,
• 38:42
  London
• 38:43
  is
• 38:43
  25th
• 38:43
  March,
• 38:44
  and
• 38:44
  all
• 38:44
  the
• 38:44
  tickets
• 38:44
  are
• 38:44
  available@wedproslive.com
• 38:47
  but
• 38:47
  there's
• 38:47
  not
• 38:47
  too
• 38:47
  many
• 38:48
  left,
• 38:48
  so
• 38:48
  do
• 38:48
  grab
• 38:49
  them.
• 38:49
  And
• 38:49
  if
• 38:49
  you
• 38:49
  are
• 38:49
  lucky
• 38:50
  enough
• 38:50
  to
• 38:50
  have
• 38:50
  a
• 38:50
  VIP
• 38:51
  ticket,
• 38:51
  then
• 38:52
  you
• 38:52
  will
• 38:52
  be
• 38:52
  able
• 38:52
  to
• 38:52
  join
• 38:53
  both
• 38:53
  me
• 38:53
  and
• 38:53
  Leah
• 38:53
  for
• 38:54
  a
• 38:54
  delicious
• 38:55
  lunch
• 38:55
  in
• 38:55
  London.
• 38:55
  And
• 38:56
  that's
• 38:56
  what
• 38:56
  I'm
• 38:56
  most
• 38:56
  excited
• 38:57
  for,
• 38:57
  Leah,
• 38:57
  because
• 38:57
  the
• 38:58
  lunch
• 38:58
  looks
• 38:58
  really
• 38:58
  good.
• 38:59
  Amazing.
• 39:00
  It's
• 39:00
  gonna
• 39:01
  be
• 39:01
  a
• 39:01
  lot
• 39:01
  of
• 39:01
  fun.
• 39:02
  Leah,
• 39:02
  thank
• 39:03
  you
• 39:03
  so
• 39:03
  much
• 39:03
  for
• 39:03
  your
• 39:04
  time.
• 39:04
  It's
• 39:04
  always
• 39:04
  a
• 39:04
  pleasure
• 39:05
  to
• 39:05
  have
• 39:05
  you
• 39:05
  on
• 39:05
  the
• 39:05
  podcast
• 39:06
  and
• 39:06
  to
• 39:06
  have
• 39:06
  you
• 39:06
  on
• 39:06
  my
• 39:07
  stages.
• 39:07
  I
• 39:07
  always
• 39:08
  end
• 39:08
  my
• 39:08
  podcast,
• 39:09
  same
• 39:09
  question.
• 39:09
  And
• 39:09
  actually,
• 39:10
  I
• 39:10
  looked
• 39:10
  back.
• 39:10
  I
• 39:10
  don't
• 39:11
  think
• 39:11
  I
• 39:11
  asked
• 39:11
  it
• 39:11
  to
• 39:11
  you
• 39:11
  last
• 39:12
  time.
• 39:12
  So
• 39:12
  this
• 39:12
  could
• 39:13
  be
• 39:13
  the
• 39:13
  first
• 39:13
  time
• 39:13
  you
• 39:13
  answer
• 39:14
  it
• 39:14
  on
• 39:14
  my
• 39:14
  podcast.
• 39:15
  And
• 39:15
  it's
• 39:15
  this.
• 39:16
  What's
• 39:16
  one
• 39:16
  thing
• 39:16
  you
• 39:17
  wish
• 39:17
  you'd
• 39:17
  known
• 39:17
  sooner
• 39:18
  in
• 39:18
  your
• 39:18
  own
• 39:18
  business?
• 39:19
  This
• 39:19
  applies
• 39:20
  to.
• 39:20
  This
• 39:20
  applies,
• 39:20
  I
• 39:21
  think,
• 39:21
  to
• 39:21
  both
• 39:21
  my
• 39:21
  businesses,
• 39:22
  but
• 39:23
  it's
• 39:23
  the
• 39:23
  comparison
• 39:24
  trap.
• 39:24
  And
• 39:24
  I
• 39:25
  wish
• 39:25
  somebody
• 39:25
  had,
• 39:25
  like,
• 39:26
  warned
• 39:26
  me
• 39:26
  about,
• 39:27
  you
• 39:27
  know,
• 39:28
  paying
• 39:28
  too
• 39:28
  close
• 39:29
  attention
• 39:29
  to
• 39:29
  what
• 39:30
  other
• 39:30
  people
• 39:30
  are
• 39:31
  doing
• 39:32
  and
• 39:32
  making
• 39:32
  it.
• 39:33
  Making
• 39:33
  it.
• 39:34
  Having
• 39:34
  it
• 39:35
  make
• 39:35
  you
• 39:35
  feel
• 39:35
  bad
• 39:35
  about,
• 39:36
  like,
• 39:36
  yourself
• 39:36
  and
• 39:37
  your
• 39:37
  business
• 39:37
  and
• 39:37
  where
• 39:38
  you're
• 39:38
  at
• 39:38
  in
• 39:38
  your
• 39:38
  business.
• 39:38
  Business.
• 39:39
  Because
• 39:39
  One
• 39:39
  of
• 39:40
  the
• 39:40
  things
• 39:40
  that
• 39:40
  I
• 39:40
  have
• 39:41
  learned
• 39:41
  is
• 39:41
  we
• 39:42
  all
• 39:42
  say
• 39:42
  it
• 39:42
  like,
• 39:42
  beyond
• 39:43
  the
• 39:43
  whole,
• 39:43
  you
• 39:43
  know,
• 39:43
  social
• 39:44
  media
• 39:44
  is
• 39:44
  just
• 39:44
  the
• 39:44
  highlight
• 39:45
  reel.
• 39:45
  You
• 39:46
  never
• 39:46
  actually
• 39:46
  know
• 39:47
  people's
• 39:48
  situ,
• 39:48
  like
• 39:49
  their
• 39:49
  situations
• 39:50
  or
• 39:50
  how
• 39:51
  they
• 39:51
  interact
• 39:51
  with
• 39:51
  people.
• 39:52
  The.
• 39:52
  My
• 39:52
  favorite
• 39:53
  story,
• 39:53
  one
• 39:53
  of
• 39:53
  my
• 39:53
  favorite
• 39:54
  stories
• 39:54
  to
• 39:54
  tell
• 39:54
  is
• 39:54
  when
• 39:55
  I
• 39:55
  was
• 39:55
  a
• 39:55
  planner,
• 39:55
  I
• 39:56
  was
• 39:56
  at
• 39:56
  a
• 39:56
  showroom
• 39:57
  where.
• 39:57
  A
• 39:57
  rentals
• 39:58
  showroom,
• 39:58
  like
• 39:58
  where
• 39:58
  you
• 39:59
  pick
• 39:59
  out
• 39:59
  the
• 39:59
  plates
• 39:59
  and
• 39:59
  the
• 40:00
  napkins
• 40:00
  and
• 40:00
  all
• 40:01
  that
• 40:01
  stuff.
• 40:01
  And
• 40:01
  I
• 40:01
  was
• 40:02
  early
• 40:02
  and
• 40:02
  there
• 40:02
  was
• 40:03
  another
• 40:03
  planner
• 40:03
  there
• 40:03
  with
• 40:04
  one
• 40:04
  of
• 40:04
  her
• 40:04
  couples.
• 40:04
  And
• 40:05
  I
• 40:05
  was
• 40:05
  just,
• 40:05
  just
• 40:05
  walk,
• 40:05
  like,
• 40:06
  you
• 40:06
  know,
• 40:06
  paying
• 40:06
  attention,
• 40:06
  watching
• 40:07
  what
• 40:07
  she
• 40:07
  was
• 40:07
  doing.
• 40:08
  And
• 40:08
  she
• 40:08
  was
• 40:09
  getting
• 40:09
  so
• 40:10
  granular.
• 40:11
  She
• 40:11
  was
• 40:11
  asking
• 40:12
  about
• 40:12
  the
• 40:12
  little,
• 40:13
  we
• 40:13
  call
• 40:13
  them
• 40:14
  ramekins
• 40:14
  here,
• 40:14
  the
• 40:15
  little
• 40:15
  like
• 40:15
  ceramic
• 40:16
  white
• 40:16
  things
• 40:16
  that
• 40:17
  you
• 40:17
  put
• 40:17
  olive
• 40:18
  oil
• 40:18
  in.
• 40:19
  And
• 40:19
  she
• 40:19
  was
• 40:19
  asking
• 40:20
  her
• 40:20
  clients
• 40:21
  to
• 40:21
  choose
• 40:22
  between
• 40:22
  like
• 40:22
  three
• 40:23
  different
• 40:23
  ramekins
• 40:24
  for
• 40:24
  like,
• 40:24
  what
• 40:25
  they
• 40:25
  wanted
• 40:25
  the
• 40:26
  olive
• 40:26
  oil
• 40:26
  in
• 40:26
  on
• 40:27
  their
• 40:27
  tables.
• 40:27
  And
• 40:28
  in
• 40:28
  my
• 40:28
  mind,
• 40:28
  I'm
• 40:29
  like,
• 40:29
  I
• 40:29
  would
• 40:30
  never
• 40:30
  ask
• 40:30
  my
• 40:30
  clients
• 40:31
  that
• 40:31
  because
• 40:32
  that
• 40:32
  would,
• 40:32
  would
• 40:33
  just.
• 40:33
  That
• 40:33
  is
• 40:34
  way
• 40:34
  too
• 40:34
  detailed.
• 40:35
  It
• 40:35
  is
• 40:35
  not
• 40:35
  something
• 40:36
  they
• 40:36
  need
• 40:36
  to
• 40:36
  worry
• 40:37
  about.
• 40:37
  It
• 40:37
  would
• 40:37
  like,
• 40:38
  stress
• 40:38
  them
• 40:39
  out
• 40:39
  and
• 40:39
  overwhelm
• 40:40
  them.
• 40:40
  And
• 40:40
  in
• 40:41
  that
• 40:41
  moment,
• 40:41
  I
• 40:41
  was
• 40:41
  like,
• 40:42
  wow,
• 40:42
  we're
• 40:43
  all
• 40:43
  very
• 40:43
  different.
• 40:43
  We
• 40:44
  all
• 40:44
  bring
• 40:44
  very
• 40:45
  different
• 40:45
  services.
• 40:46
  Like,
• 40:46
  I
• 40:46
  can
• 40:47
  say
• 40:47
  I
• 40:47
  am
• 40:47
  very
• 40:47
  different
• 40:48
  from
• 40:49
  other
• 40:49
  small
• 40:50
  business
• 40:50
  attorneys
• 40:50
  that
• 40:51
  people
• 40:51
  might
• 40:52
  work
• 40:52
  with.
• 40:52
  And
• 40:53
  so
• 40:53
  I
• 40:54
  just
• 40:54
  have
• 40:54
  to
• 40:54
  like,
• 40:54
  be
• 40:55
  confident
• 40:55
  in
• 40:55
  the
• 40:56
  way
• 40:56
  that
• 40:56
  I'm
• 40:56
  doing
• 40:56
  things
• 40:57
  and
• 40:57
  know
• 40:57
  that
• 40:57
  I
• 40:58
  have
• 40:58
  my
• 40:58
  own
• 40:58
  special
• 40:59
  sauce
• 40:59
  and
• 40:59
  magic
• 41:00
  that
• 41:00
  I'm
• 41:00
  bringing
• 41:00
  to
• 41:00
  the
• 41:01
  table.
• 41:01
  And
• 41:02
  like,
• 41:03
  people,
• 41:03
  some
• 41:04
  people
• 41:04
  don't
• 41:04
  need
• 41:04
  to
• 41:04
  do
• 41:05
  this
• 41:05
  as
• 41:05
  a
• 41:05
  full
• 41:05
  time
• 41:05
  job.
• 41:06
  Maybe
• 41:06
  they
• 41:06
  don't
• 41:06
  have
• 41:07
  to
• 41:07
  like,
• 41:07
  support
• 41:07
  themselves
• 41:08
  doing
• 41:08
  something.
• 41:09
  That's
• 41:09
  why
• 41:10
  they
• 41:10
  do
• 41:11
  like
• 41:11
  two
• 41:12
  weddings
• 41:12
  a
• 41:12
  year
• 41:13
  and
• 41:13
  they're
• 41:13
  like,
• 41:13
  big
• 41:14
  and
• 41:14
  fantastic,
• 41:15
  but
• 41:15
  who
• 41:15
  knows
• 41:15
  how
• 41:15
  much
• 41:15
  they're
• 41:16
  getting
• 41:16
  paid?
• 41:17
  Or
• 41:17
  maybe
• 41:17
  somebody
• 41:18
  is
• 41:18
  grossly
• 41:19
  undercharging
• 41:20
  and
• 41:20
  that's
• 41:20
  why
• 41:20
  they
• 41:21
  have
• 41:21
  like
• 41:21
  20
• 41:21
  weddings.
• 41:22
  I
• 41:22
  mean,
• 41:22
  there's
• 41:23
  just
• 41:23
  so
• 41:23
  many
• 41:23
  reasons.
• 41:24
  And
• 41:24
  so
• 41:25
  like,
• 41:26
  don't
• 41:26
  listen
• 41:26
  to
• 41:27
  the
• 41:27
  noise.
• 41:27
  Focus
• 41:28
  on
• 41:28
  yourself.
• 41:28
  Like,
• 41:29
  have
• 41:29
  that
• 41:29
  confidence
• 41:30
  in
• 41:30
  what
• 41:30
  you
• 41:31
  are
• 41:31
  bringing
• 41:31
  to
• 41:31
  the
• 41:31
  table
• 41:32
  and
• 41:32
  know
• 41:32
  that
• 41:32
  you
• 41:32
  are
• 41:33
  uniquely
• 41:34
  you.
• 41:34
  And
• 41:34
  like,
• 41:35
  nobody
• 41:35
  does
• 41:35
  it.
• 41:35
  Like
• 41:36
  you
• 41:36
  do
• 41:36
  it.
• 41:36
  And
• 41:37
  that's
• 41:37
  what
• 41:37
  I
• 41:38
  wish
• 41:38
  somebody
• 41:38
  had
• 41:38
  given
• 41:38
  me,
• 41:39
  that
• 41:39
  pep
• 41:39
  talk
• 41:40
  a
• 41:40
  hundred
• 41:41
  percent.
• 41:41
  That's
• 41:41
  the
• 41:41
  beginning
• 41:42
  of
• 41:42
  my
• 41:42
  business.
• 41:42
  And
• 41:43
  it's
• 41:43
  so
• 41:43
  true,
• 41:43
  Leah,
• 41:44
  because
• 41:44
  I'm
• 41:45
  glad
• 41:45
  you're
• 41:45
  unapologetically
• 41:46
  you,
• 41:46
  because
• 41:46
  if
• 41:47
  you
• 41:47
  tried
• 41:47
  to
• 41:47
  be
• 41:47
  like
• 41:48
  all
• 41:48
  the
• 41:48
  lawyers
• 41:48
  either
• 41:48
  side
• 41:49
  of
• 41:49
  you,
• 41:49
  you
• 41:50
  wouldn't
• 41:50
  be
• 41:50
  speaking
• 41:50
  at
• 41:50
  my
• 41:50
  event
• 41:51
  because
• 41:51
  it
• 41:51
  would
• 41:51
  be
• 41:51
  incredibly
• 41:52
  boring.
• 41:52
  I
• 41:52
  knew
• 41:53
  it.
• 41:55
  I
• 41:55
  worry.
• 41:55
  I
• 41:56
  worry
• 41:56
  about
• 41:56
  the
• 41:56
  day
• 41:57
  when
• 41:57
  I
• 41:57
  like
• 41:58
  have
• 41:58
  to
• 41:58
  go
• 41:58
  into
• 41:59
  some
• 41:59
  situation
• 42:00
  where
• 42:00
  I
• 42:00
  have
• 42:00
  to
• 42:01
  like
• 42:01
  be
• 42:01
  in
• 42:01
  a
• 42:01
  suit
• 42:02
  because
• 42:02
  legit.
• 42:03
  I
• 42:03
  do
• 42:03
  not
• 42:03
  own
• 42:04
  a
• 42:04
  suit.
• 42:04
  I
• 42:04
  do
• 42:05
  not
• 42:05
  own
• 42:05
  dress
• 42:06
  pants.
• 42:06
  Like,
• 42:07
  I
• 42:07
  have
• 42:07
  one
• 42:08
  black
• 42:08
  dress
• 42:09
  in
• 42:09
  my,
• 42:09
  like
• 42:10
  in
• 42:10
  the
• 42:10
  back
• 42:10
  of
• 42:10
  my
• 42:10
  closet
• 42:11
  for
• 42:11
  when
• 42:12
  I
• 42:12
  might
• 42:12
  need
• 42:12
  it
• 42:12
  for
• 42:13
  like
• 42:13
  something
• 42:14
  formal.
• 42:14
  But
• 42:14
  I
• 42:15
  don't,
• 42:15
  I
• 42:15
  don't
• 42:16
  have
• 42:16
  it.
• 42:16
  Like
• 42:16
  this
• 42:16
  is,
• 42:17
  this
• 42:17
  is
• 42:17
  what
• 42:17
  I'm
• 42:17
  wearing
• 42:18
  daily.
• 42:19
  So,
• 42:20
  um,
• 42:20
  yeah,
• 42:21
  you
• 42:21
  be
• 42:21
  you,
• 42:22
  you
• 42:22
  wear
• 42:22
  what
• 42:22
  you
• 42:22
  want.
• 42:22
  You
• 42:23
  don't
• 42:23
  need
• 42:23
  that
• 42:23
  black
• 42:23
  dress.
• 42:24
  If
• 42:24
  you
• 42:24
  need
• 42:24
  it,
• 42:24
  then
• 42:25
  just
• 42:25
  wear
• 42:25
  something
• 42:26
  else.
• 42:26
  Like
• 42:26
  no
• 42:26
  one's
• 42:26
  judging
• 42:27
  what
• 42:27
  you
• 42:27
  wear.
• 42:27
  It's
• 42:27
  all
• 42:28
  good.
• 42:28
  Leah,
• 42:29
  I
• 42:29
  am
• 42:29
  so
• 42:29
  excited
• 42:30
  to
• 42:30
  give
• 42:30
  you
• 42:31
  a
• 42:31
  big
• 42:31
  hug
• 42:31
  and
• 42:31
  to
• 42:32
  see
• 42:32
  you
• 42:32
  in
• 42:32
  Ireland
• 42:33
  and
• 42:33
  in
• 42:33
  London
• 42:33
  and
• 42:33
  to
• 42:34
  see
• 42:34
  what
• 42:34
  you're
• 42:34
  going
• 42:34
  to
• 42:35
  give
• 42:35
  to
• 42:35
  my
• 42:35
  attendees
• 42:36
  because
• 42:36
  I
• 42:36
  know
• 42:36
  it's
• 42:36
  going
• 42:36
  to
• 42:36
  be
• 42:37
  amazing.
• 42:37
  If
• 42:37
  people
• 42:37
  want
• 42:37
  to
• 42:38
  find
• 42:38
  out
• 42:38
  more
• 42:38
  about
• 42:38
  you
• 42:39
  before
• 42:39
  you
• 42:40
  come
• 42:40
  over,
• 42:40
  where
• 42:40
  are
• 42:40
  the
• 42:41
  best
• 42:41
  places
• 42:41
  for
• 42:41
  them
• 42:41
  to
• 42:42
  find
• 42:42
  you
• 42:42
  hanging
• 42:42
  out?
• 42:42
  Yes,
• 42:43
  my
• 42:43
  website
• 42:43
  is
• 42:44
  weinberg
• 42:44
  legal.com
• 42:45
  and
• 42:45
  then
• 42:45
  on
• 42:46
  Instagram
• 42:46
  I
• 42:47
  am
• 42:47
  the
• 42:47
  Leah
• 42:47
  Weinberg
• 42:48
  and
• 42:48
  Weinberg
• 42:49
  Legal.
• 42:49
  And
• 42:50
  I
• 42:50
  like
• 42:50
  feel
• 42:50
  like
• 42:50
  those
• 42:50
  are
• 42:50
  probably
• 42:50
  the
• 42:51
  two
• 42:51
  best
• 42:51
  places.
• 42:51
  Or
• 42:51
  if
• 42:51
  you're
• 42:52
  on
• 42:52
  LinkedIn,
• 42:52
  I'm
• 42:53
  over
• 42:53
  on
• 42:53
  LinkedIn.
• 42:53
  I
• 42:54
  know
• 42:54
  a
• 42:54
  lot
• 42:54
  of
• 42:54
  from
• 42:55
  my
• 42:55
  past
• 42:55
  speaking
• 42:55
  engagements
• 42:56
  with
• 42:56
  you.
• 42:56
  I
• 42:56
  know
• 42:57
  that
• 42:57
  a
• 42:57
  lot
• 42:57
  of
• 42:57
  folks
• 42:58
  in
• 42:58
  the
• 42:58
  UK
• 42:58
  use
• 42:59
  LinkedIn.
• 42:59
  So
• 42:59
  I'm
• 43:00
  also
• 43:00
  there.
• 43:00
  Right.
• 43:00
  I
• 43:00
  will
• 43:01
  put
• 43:01
  all
• 43:01
  of
• 43:01
  the
• 43:01
  links
• 43:01
  in
• 43:02
  the
• 43:02
  show
• 43:02
  notes
• 43:02
  and
• 43:02
  do
• 43:02
  go
• 43:02
  and
• 43:03
  check
• 43:03
  out
• 43:03
  Leah's
• 43:03
  Instagram
• 43:04
  cause
• 43:04
  she
• 43:04
  has
• 43:04
  a
• 43:04
  great
• 43:05
  series
• 43:05
  with
• 43:06
  fluffy
• 43:06
  letters.
• 43:07
  That's
• 43:07
  all
• 43:07
  I'm
• 43:07
  saying.
• 43:08
  You
• 43:08
  gotta
• 43:08
  go
• 43:08
  and
• 43:08
  check
• 43:09
  it
• 43:09
  out
• 43:09
  for
• 43:09
  yourself
• 43:09
  to
• 43:10
  see
• 43:10
  what
• 43:10
  on
• 43:10
  earth
• 43:10
  I'm
• 43:11
  talking
• 43:11
  about.
• 43:11
  Leah,
• 43:11
  thank
• 43:12
  you
• 43:12
  so
• 43:12
  much
• 43:12
  for
• 43:12
  your
• 43:13
  time.
• 43:13
  I
• 43:13
  will
• 43:13
  see
• 43:13
  you
• 43:14
  very
• 43:14
  soon.
• 43:14
  Having
• 43:14
  me.
• 43:15
  Yay.
• 43:16
  Such
• 43:16
  a
• 43:16
  great
• 43:16
  conversation
• 43:17
  with
• 43:17
  Leah.
• 43:17
  I
• 43:18
  love
• 43:18
  talking
• 43:18
  to
• 43:19
  her
• 43:19
  here
• 43:19
  on
• 43:19
  the
• 43:19
  podcast
• 43:20
  and
• 43:20
  I'm
• 43:20
  so
• 43:21
  excited
• 43:21
  to
• 43:21
  have
• 43:21
  her
• 43:21
  back
• 43:22
  back
• 43:22
  in
• 43:22
  the
• 43:22
  UK
• 43:22
  in
• 43:23
  both
• 43:23
  Ireland
• 43:23
  and
• 43:23
  London,
• 43:24
  speaking
• 43:24
  at
• 43:24
  Wed
• 43:24
  Pros
• 43:25
  Live.
• 43:25
  If
• 43:26
  you've
• 43:26
  listened
• 43:26
  to
• 43:26
  this
• 43:27
  conversation
• 43:27
  and
• 43:28
  thought,
• 43:28
  yikes,
• 43:29
  maybe
• 43:29
  my
• 43:29
  legal
• 43:29
  stuff
• 43:30
  isn't
• 43:30
  up
• 43:30
  to
• 43:30
  date,
• 43:31
  then
• 43:31
  come
• 43:31
  along,
• 43:32
  meet
• 43:32
  Lia,
• 43:32
  ask
• 43:33
  your
• 43:33
  questions.
• 43:33
  But
• 43:34
  the
• 43:34
  most
• 43:34
  important
• 43:34
  thing
• 43:35
  is
• 43:35
  do
• 43:35
  something
• 43:35
  about
• 43:36
  it.
• 43:36
  I'll
• 43:36
  see
• 43:36
  you
• 43:36
  all
• 43:37
  next
• 43:37
  time.