Latest / The CEO Diary with Fexingo: Leadership Lessons, Executive Decisions, and Corner Office Stories
How Tim Cook Made Supply Chain the Secret Weapon at Apple
When Tim Cook took over as CEO of Apple in 2011, most eyes were on how he would follow Steve Jobs. But Cook's true genius lay in the supply chain. In this episode, we unpack how he turned operational excellence into a strategic moat—from negative cash conversion cycles to vertical integration with Apple Silicon. We explore specific moves like securing long-term flash memory contracts, the shift to in-house chips, and how Cook's data-driven leadership style created a company that can deliver millions of devices on time with industry-leading margins. Along the way, we discuss whether…
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