Latest / Business Class: The Global Tourism Leadership Conversation
Hungry, Humble, and Leading the Way: Brad Dean on Tourism, Teamwork & Telling St. Louis' Story
In this episode of Business Class, I sit down with Brad Dean, President & CEO of Explore St. Louis, to explore what it really means to lead with heart in the tourism industry. From his unexpected leap from finance to hospitality, to his people-first leadership philosophy, Brad shares what makes a great team, why humility matters, and how St. Louis is rewriting its narrative with sports, arts, and authenticity. We also dive into the evolving role of AI, the future of destination marketing, and the value of learning from every chapter of your journey. It’s candid, thoughtful, and full of…
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