Latest / Make It Happen with Iyia Liu
How to Beat Temu & Shein (Without Competing on Price)
How can a small business possibly compete with the prices of Temu and Shein?
The answer isn’t to become cheaper.
In this episode, I’m breaking down how small businesses can compete with low-cost retailers by focusing on the things they can’t easily replicate - a strong brand, a specific niche, great customer service and a personalised experience.
I also get into marketing, creating ads that actually speak to your customer, improving your sales funnel and building the kind of brand loyalty that keeps people coming back.
You might not be able to beat Temu or Shein on price -…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.