Latest / The imuRgency Room / Food CEOs Can't Even PRETEND To Be Normal

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Food CEOs Can't Even PRETEND To Be Normal · The imuRgency Room

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  Chris K here with you've heard about it, the big arch.
• 0:04
  I love this product. It is so good.
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  I'm going to do a tasting right now, but I'm going to eat this
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  for my lunch, just so you know. All right, the moment of truth.
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  That is so good. That's a big bite for a big
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  arch. I'm gonna enjoy the rest of my
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  lunch. But big arch, try it when you
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  can get it. Mom, the food CEOs are being
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  weird again. Hey guys, it's up to emergency.
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  Welcome. Welcome back to my channel.
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  And today's video is deeply unserious because what is
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  happening right now is also deeply unserious.
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  And whatever level we're currently at in this world of
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  late stage capitalism, we have CEOs coming on this here
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  Internet and playing in all of our faces.
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  And this concept is really nothing new.
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  But when it gets the levels of like, are you making fun of us
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  right now by being so unserious? We need to talk about it.
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  And I think we're there because we are currently living in a
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  world where we have CE OS of companies that are
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  multimillionaires, if not billionaires, coming on this
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  Internet and trying to act like they are just like us and
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  regularly consume the food and products that they put out and
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  expect us to eat regularly. When we all know that that is
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  not the case and has never been the case.
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  And so again, why are you playing in our face right now?
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  If you haven't seen the video of the McDonald's CEO eating the
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  new Big Arch or whatever burger they're trying to sell you is,
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  you have to go watch this video. It looks like someone who's like
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  being held at gunpoint and having to eat something that
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  they know is poison. Here it is, the Big Arch Burger.
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  We've already lab tested this with other, you know,
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  genetically modified animals and rats and stuff like that.
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  So we've already the genetically modified animals love it.
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  This is beef, yeah. This isn't some type of like
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  human flesh. This isn't fingernails and
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  toenails. And what really brought this up
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  for me to talk about was the McDonald's CEO situation.
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  If you did not know, there is a viral video going around of the
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  McDonald's CEO, Chris Kay trying McDonald's new burger line on
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  Candid Camera. And while that in and of itself
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  might not sound like anything groundbreaking or shocking
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  because, you know, it's not. He was just generally really
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  weird with it. And apparently this is something
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  that he does a lot. Like he often tries all of their
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  new offerings live on camera each time they come out with
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  something new. And I watched a few of them, and
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  most of them kind of have that, like, awkward, corporate kind of
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  vibe. But the one that was posted most
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  recently has to take the cake because he really just tried to
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  lie to us right to our face. He really sat up there and
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  looked at that burger like he had never seen a burger before
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  in his life, called it a product instead of food, and then
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  proceeded to eat it live on camera by taking the world's
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  smallest bite of that burger, not swallowing that bite and
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  having the nerve to be like, oh, this is so good.
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  This is such a big bite. Like, do you think we're stupid?
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  Because what was that? Like?
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  It just reminds me so much of when celebrities will partner
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  with different food brands or like beverage and we'll be
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  trying it on camera. And you can just tell by their
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  initial reactions that they are not messing with whatever it is
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  that they're promoting, but they kind of just got a grin and bear
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  it. That is what this is.
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  And like, hey, I understand that everything is not for everyone's
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  taste buds, but I personally would much rather have someone
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  be honest in their food review. Oh, I'm tasting these flavors
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  like this isn't something that I would normally eat or is in line
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  with my personal taste buds. But if you're a fan of XY and Z,
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  then you'll love this, you know, because then at least we know
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  that you're real. We know that you personally
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  don't like it, but it's still good.
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  And if you like these certain types of foods, you'll love it.
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  I just think that when it comes to the food space on floating
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  your food, people are too afraid of like honesty because not
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  every new menu item that you're putting out is going to be a hit
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  for everyone. And it's kind of ridiculous to
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  make it seem like it's the best thing ever and like you're
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  obsessed. And it's just so good.
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  It's so tantalizing and so tasty and so spicy.
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  Like, no, not everyone's going to like it.
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  And I understand the whole concept of like marketing.
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  You want as many people to try it as possible and buy it as
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  possible, but like to fly off the sales to just be honest from
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  John because that's what the food reviewers be doing.
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  And that's what gets people to actually go ahead and buy.
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  But whatever the food review portion is not really the point.
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  It's part of the point, but it's not the full point.
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  The point that I want to make here is that I'm tired of seeing
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  CEOs get on the Internet and try and pretend like they're just
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  everyday people. Because yes, on the grand
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  scheme, CEOs are people just like anybody else.
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  But at that level as ACEO, and when I say as ACEO, I'm talking
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  about CEOs of like the Fortune 500 companies, like the multi
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  million billion dollar companies.
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  The lifestyle that you are living and the amounts of money
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  that you are making is not relatable to the everyday
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  person. That takes you out of the realm
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  of everyday people relatability. I don't think that that's a
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  crazy thing to say. And it's just odd for me
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  personally that we've been seeing so much of this like CEO
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  personality forward content. Because no shade, not every CEO
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  needs to be in front of a camera and in fact should not be in
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  front of a camera for the sake of your brand.
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  Because I think when it comes to like a founder or CEO of like a
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  small to medium business or like the goal and mission of whatever
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  company is to like be community based and to be really in touch
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  and have open communication with their community and their
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  consumers and their customers, then that makes more sense that
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  you would be more forward, that you would be more personality
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  and front face. But again, for major multi
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  million in billion dollar companies that never gave that
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  like the McDonald's, like the Burger Kings, like the
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  Chipotle's, there is no reason why we need to be hearing from
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  you because we're not trying to be like you.
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  And it just feels so inauthentic, or should I say
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  like forcefully authentic. Because again, we know for a
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  fact that these people are not active consumers of the food
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  that they're putting out. And like pretending that you are
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  for a press day is kind of like spitting in the face of your
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  customers, low key. And 2, when it comes to being
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  like really front facing, a lot of times we don't know or have
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  any, any connection with these CEOs, nor does the average
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  person know who they are. So it's kind of like, who is
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  this random rich white guy and why are we watching him eat a
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  burger? And that isn't even addressing
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  the fact that like a lot of these CEOs aren't super
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  personable and low key, they have never needed to be for
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  their job. Like to be the CEO of
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  McDonald's, you don't need to be super charismatic to the average
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  consumer of McDonald's, like the average person walking into a
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  McDonald's establishment, like you never really interact with
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  those people. You just need to be charismatic
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  to stakeholders. And shocker, shocker, those two
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  things don't necessarily really translate because being super
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  corporate robotic, charismatic definitely works in the
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  workplace and in boardrooms, but when you want to hop on the
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  Internet and be like the face of McDonald's, that just translates
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  into some uncomfortably awkward and almost cringy online
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  content. And Oh my God, if that wasn't
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  bad enough, did y'all see that the other burger corporations
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  are like clapping back to the McDonald's CEO like we are in
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  corporate hell again? If you're out the loop a day or
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  a few days after the whole McDonald's CEO incident, the CEO
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  of Burger King made his own own video in the kitchen of, like,
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  some Burger King restaurant where he has, like, an apron on
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  and he's, like, putting the burger together.
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  They're like ingredients on the table.
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  There's lettuce, there's tomato everywhere.
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  And he takes a big old bite out of his Whopper being like, yeah,
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  I'm Aceo that eats my food. I take big bites, honey.
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  Like, what are we talking about? And people in the comments are
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  really. And they're like, yeah, you
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  showed him you ate. Literally.
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  We are gassing up Aceo worth millions.
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  Actually. Wait, let me check.
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  A man with a net worth pushing $100 million for eating a
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  burger. Where have we gotten?
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  We've lost the plot. Like that is the bare minimum.
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  Like I'd hope the CEO of burger joint would enjoy the burgers
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  and just the fact that we're here like gassing up this man
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  for taking a bite, a singular average bite, not even a huge
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  bite if you want to be honest. And I don't want to hear from
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  you petite bite out. Like that was a normal bite for
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  an average person. Yet we are here gassing it up
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  being like, yeah, this is how ACEO should act like he should
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  eat his product. Like we've lost a block.
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  We've lost it because again, you know, good.
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  And well, after those cameras wrapped, he took off that apron,
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  got in his black truck and went back about his rich business.
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  And like, oh, also, I do want to say there's nothing inherently
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  wrong with that. I don't want to make it seem
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  like I'm hating on people that got money.
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  I think when it comes to billionaires, that's a different
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  story. But in this case, there's
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  nothing inherently wrong with that.
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  We just don't need you cosplaying like you're just like
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  the rest of us because that's just not the case.
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  That's not your reality. You're doing just that.
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  You're cosplaying. And that kind of feels crazy in
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  the current state of the world that we're living in.
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  And I just think that the CEO's of these big corporations aren't
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  necessarily getting that in the way that they should because you
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  got the CEO of Chipotle coming out every week saying some crazy
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  stuff. I think recently it's like,
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  yeah, 60% of our customers make over 100K.
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  So we want to elevate the experience for them.
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  Like what does that mean? What does that mean?
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  Because the prices of Chipotle keep going up, but the quality
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  keeps going down. So again, what does that mean?
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  And don't get me wrong, I love me some Chipotle.
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  Every now and then I'd be a Chipotle monster down.
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  I don't get protein style, but I do enjoy my Chipotle.
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  And every time I be there, the food be burnt or out of stock.
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  So I'm like, what are we talking about?
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  Because continuously slappifying your food and raising the price
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  on it is crazy to me. To me that don't make sense.
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  So if you're going to continue raising the prices and try and
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  make it a premium thing for your 60% of consumers that make over
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  100K, what does that look like? How are you going to do that in
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  a real way? Like I swear we get closer and
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  closer to that one Black Mirror episode with the subscription
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  services every single day. Like I am sorry to keep bringing
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  it up, but it is so weird to see CEOs be so front facing now and
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  like yearning to be relatable. Like I don't know why the
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  marketing and strategy teams want these CEOs to be relatable
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  so bad. Because for anyone paying
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  attention, at least for the last year, the economy and the
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  culture has shown and a deep, and when I say deep, I mean deep
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  wealth divide in this country. And the 1% in the 0.1% have
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  continuously shown through their actions, they're lobbying who
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  they're putting their financial support towards that they are
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  trying to distance themselves socially, politically,
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  culturally and economically from the rest of us that are not part
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  of that group and have continuously been accumulating
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  and hoarding more and more wealth from the people in the
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  99%. These are the same kinds of
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  people. And listen to me when I say
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  kinds, not specific, but kinds of people behind and in support
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  of policies and decisions that have risen food and grocery
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  prices, lowered the quality and regulation of our food, made the
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  job search and job process more difficult, even more tedious and
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  lower paying. And many people of this level
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  and in those circles are responsible for the surging
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  prices in healthcare and housing.
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  It's what we've been talking about, what we see when we talk
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  about the billionaire class, the billionaires at hand.
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  And while the McDonald's and Burger King CEO's are not
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  themselves billionaires, the circles that they're a part of
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  and the people that they support and lobby for specifically
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  McDonald's do have impact and influence in that sector.
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  And we know now more than ever that these people are not
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  relatable and they made it very clear that they are not just
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  like us, despite how they want to come across in their promo
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  videos and through the different actions, they made it more clear
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  than ever that they don't want anything to do with us besides
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  just taking our money, which again, nothing new.
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  That's how it's always been like just don't be in our face trying
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  to be all buddy buddy, knowing good and well that you don't
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  really give you know, you just want the money.
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  And you could say that you don't need to hop on the relatability,
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  the authenticity trend to try and poach more money out of us
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  because we don't need that because having CE OS like the
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  McDonald's CEO hop on camera to try a burger that we no for a
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  fact he does not eat regularly. Lying directly at our heights
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  about taking big bites of something only to not actually
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  fully chew and swallow the food on camera to then go and call
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  the food a product instead of actual food.
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  It's crazy for one and just shows the true disconnect there.
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  And having the other CEOs to hop on and get their little moment
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  too is not any better. Because again, throwing on an
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  apron and eating a burger in some Burger King kitchen kind of
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  gives the same energy as like when a celebrity will throw on
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  an apron and work a retail or service job for a day for promo
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  just to be tag relatable. Like it doesn't land the way I
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  think you think it lands. And if we want to zoom out and
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  see who's really to blame for all of this CEO propaganda of
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  having all these people on our face, I blame the tech CEO's and
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  I blame the CEO influencers because they walked, took a
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  booboo on our chest, slapped us and left so that these CEO's can
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  come and take micro bites of burgers in our face.
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  Because what do you mean? I think a lot of these CEO's in
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  their marketing teams see the success of like tech CEO's
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  essentially being the face of their companies.
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  Like think Zuckerberg, think Tim Cook, think base, think Musk.
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  All these people who have essentially become the face of
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  their company and you think of their general personality and
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  demeanor when it comes to that. Like Zuckerberg you got an
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  awkward white man that sometimes puts on a beard.
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  Musk you have an absolute tech bro weirdo.
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  Bezos is a messy capitalist king and Tim Cook likes computers in
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  Cobalt. But I think The thing is that
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  the CEOs and their teams see how phase forward a lot of these
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  tech CEOs have been over the past however many years and are
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  thinking in their minds, maybe I can do that and maybe there's
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  some value in that because people have their allegiances to
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  their CEO's. But I think the part that
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  they're missing is that those CEO's, whether you really like
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  them for some reason or hate them or just feel any type of
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  way about them, they are charismatic.
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  And that charisma either draws people to buy their products in
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  spite of anything else that comes out or the opposite and
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  repels people from buying their products at all.
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  But you need that charisma. And even in those cases, if not
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  all those CEO's are still awkward or just generally off
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  putting. And that's why a lot of times,
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  even when you have these really charismatic and front basing
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  CEO, they usually have someone under them that's even more
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  charismatic that people actually like or at least can engage with
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  in a more relatable way. Like I'm thinking like most
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  area, like the president of Instagram, that's always super
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  front facing under the Meta platforms, under Zuckerberg, who
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  people tend to like more and see as more relatable than someone
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  like Zuckerberg. But yeah, like I said in the
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  beginning, this whole situation is so unserious because we are
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  seeing things that people ain't never seen before.
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  Like what? You mean a rich white man on my
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  phone taking mini bites of burgers and saying is good?
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  Like get off my phone. And honestly, in a weird and
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  kind of interesting and karmic way, maybe we can think of all
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  this as like the marketing team's way of being their CE OS
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  biggest OP. Because if anything, in
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  McDonald's case, this only makes things look kind of worse.
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  I mean, it's getting the publicity like we're here
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  talking about it, but this isn't a good look.
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  And if that was the intention all along, shout out to them I
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  guess, because they got a.