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Why You Buy Ice Cream at 10pm (And How to Stop the Cycle) | Women Who Invest
In this episode of Women Who Invest, host Sara Jenkins explores the hidden link between emotional distress and impulsive spending, specifically targeting the common habit of late-night comfort eating or retail therapy. Many listeners struggle with feeling like a failure after buying things they don’t need—such as expensive ice cream or delivery food—only to feel shame when the sugar crash hits or the bank statement arrives. This episode reframes these moments not as moral failings or lack of willpower, but as 'financially costly cries for support.' By understanding that money is energy, we…
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