Latest / Futureproof Founder Podcast
Why Founders Should Stop Pitching and Start Storytelling | David Ebner | 322
In this episode of SaaS Fuel, host Jeff Mains sits down with David Ebner, founder of Content Workshop and author of "A Content Marketing Story." Together, they dive deep into the power of storytelling for brands, especially in a world increasingly dominated by AI-generated content. David shares his journey from an MFA in creative writing to agency founder, highlighting how classic storytelling techniques breathe life into business content—even for "boring" brands.
The conversation covers why emotion trumps logic in B2B sales, aligning brand stories with real customer pain points, and how AI…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.