'Hook Them, or Lose Them!'... #47 Toby Martin
In this episode of Property Porn Stars, David Lindley sits down with Toby Martin, Chief Content Officer at Unchained.Marketing, to unpack the real role of video in modern estate agency.
Toby shares his journey from a 13 year career in lettings to stepping into the world of marketing consultancy, and explains why video is no longer optional for agents who want to win instructions.
The conversation explores the concept of Google’s “messy middle”, why 70 percent of a client’s decision is made before you step through the door, and how agents can batch create six months of content in a single day…
The skinny
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