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The rise of the Gen Z investor | Yorick Naeff, Bux
Treating customers as equals, in simple terms, without talking down to them, is the vital communication strategy that is helping Bux offer it’s affordable and accessible broking services to a new generation of investors across Europe, and it’s going well explains Yorick Naeff (CEO of Bux) in conversation with Lloyd Wahed of Mana Search, so well that they recently raised $80m to take their service into more European countries.
Bux has nearly 200 staff and more than half a million customers already through understanding the mindset of next gen investors who want simple and mobile solutions. Bux…
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